Jodie Conduit

Associate Professor Jodie Conduit

Associate Professor

Adelaide Business School

Faculty of the Professions

Eligible to supervise Masters and PhD - email supervisor to discuss availability.


Jodie Conduit is an Associate Professor of Marketing in the Business School at the University of Adelaide, Australia. Her research interests lie in understanding how to engage consumers in interactions with organizations, and each other, that enable them to work together to achieve meaningful and relevant outcomes. This underpins her research agenda in the areas of customer engagement, value co-creation, and service research. Her research has been widely published in leading journals including the Journal of Marketing, Journal of Service Research, European Journal of Marketing, Journal of Business Research, Journal of Business Ethics, and Journal of Service Management. Jodie is also an editorial board member for the Journal of Service theory and Practice.

Jodie was awarded her PhD from Monash University in 2000 and spent the years 2002-2010 working as a market research professional in industry. Her industry experience and research focus on engagement and co-creation informs Jodie’s interactive approach to teaching marketing at undergraduate, postgraduate, and executive levels. She ensures that managerial relevance lies at the heart of both her research and teaching. Jodie has held several leadership positions in the Adelaide Business School, most notably, HDR Director and Associate Head (Research) for Marketing and Management and Acting Director of Research. She is also a Visiting Professor at EM Strasbourg Business School in France.

My research interests lie in understanding how to engage consumers in interactions with organizations, and each other, that enable them to work together to achieve meaningful and relevant outcomes. This underpins my research agenda in the areas of customer engagement, value co-creation, and more broadly in service research.

Thus, my key specific research areas of interest include:

  • customer and actor engagement,
  • value co-creation,
  • customer experience, and
  • service innovation.
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  • Appointments

    Date Position Institution name
    2018 Visiting Professor EM Strasbourg Business School
    2017 Associate Professor University of Adelaide
    2011 - 2016 Senior Lecturer University of Adelaide
    2005 - 2010 Senior Research Consultant National Australia Bank
    2002 - 2005 Principal Consultant Forethought Research
    2000 - 2002 Lecturer Monash University
  • Awards and Achievements

    Date Type Title Institution Name Country Amount
    2018 Research Award Faculty of Professions Womens Research Fellowship
    2018 Research Award Executive Dean's Award for Best Mentor Faculty of Professions Australia
    2017 Research Award Executive Dean Commendation for Excellence in Research
    2016 Research Award The University of Adelaide Women's Research Excellence Award (Mid Career)
    2016 Research Award Executive Dean Award for Excellence in Research
    2016 Research Award Outstanding Reviewer for European Journal of Marketing: Emerald Literati Network Awards for Excellence:
    2015 Teaching Award Executive Dean Award for Excellence in Teaching
    2015 Research Award Best Paper Award Nominee, International Vincentian Business Ethics Conference
    2015 Research Award Best Paper Award, Marketing Education Track, ANZMAC Conference
    2015 Research Award Executive Dean Commendation for Excellence in Research
    2015 Research Award Best Reviewer Award, Marketing Strategy and Strategic Marketing Track, ANZMAC Conference
    2014 Research Award Best Reviewer Award, Services Marketing Track, ANZMAC Conference
    2014 Research Award Best Paper Award, Academy of Wine Business Research Conference
    2002 Research Award Best Paper Award, AMS Multicultural Marketing Conference
    2000 Research Award Best Paper Award, AMA Research Symposia on the Marketing Entrepreneurship Interface
  • Education

    Date Institution name Country Title
    Monash University Australia PhD
    University of Adelaide Australia Bachelor of Commerce (Honours)
    University of Adelaide Australia Graduate.Certificate in Online Learning (Higher Education)
  • Certifications

    Date Title Institution name Country
    2011 Certified Praticising Marketer (CPM) Australian Marketing Institute
    2005 Qualified Practising Market Researcher (QPMR) Australian Market and Social Research Society

University of Adelaide Interdisciplinary Research Grant 2018
Project title "More than providing a microphone: Establishing a research cluster for public engagement with STEM research and policy"

University of Adelaide Priority Partner Grant (University of Strasbourg) 2016
Project title: "Toward an understanding of co-creation behaviours in the French wine industry: the Alsace-Champagne region"

Grape and Wine Research and Development Corporation (GWRDC) 2014 - 2015
Project title: “Wine Industry RD&E: Developing Partner Co-Creation Capabilities”

Barbara Kidman Women’s Fellowship 2013

 

 

Currently Teaching:

- MARKETNG3006 Delivering Customer Insight III (Formerly Market Research II)

- Learning Discoveries in Wine Marketing (EM Strasbourg)

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  • Current Higher Degree by Research Supervision (University of Adelaide)

    Date Role Research Topic Program Degree Type Student Load Student Name
    2018 Principal Supervisor An Ecosystem Perspective of Market Shaping, and the Role of the Consumer Doctor of Philosophy Doctorate Full Time Mr Gediminas Lipnickas
    2017 Principal Supervisor Ownership and Internationalisation Master of Philosophy Master Full Time Ms Youngshin Woo
    2016 Co-Supervisor Customer Engagement Doctor of Philosophy Doctorate Full Time Mr Max Sim
    2012 Co-Supervisor The Impact of Social Marketing on Corporate Reputation Doctor of Philosophy Doctorate Part Time William Shannon Lake
  • Past Higher Degree by Research Supervision (University of Adelaide)

    Date Role Research Topic Program Degree Type Student Load Student Name
    2016 - 2019 Co-Supervisor Engagement with Novel Products Doctor of Philosophy Doctorate Full Time Ms Diana Ayi Wong
    2014 - 2015 Co-Supervisor Social Media Engagement Behaviour: A Uses and Gratifications Perspective Doctor of Philosophy Doctorate Full Time Rebecca Marie Dolan
    2013 - 2017 Co-Supervisor Assessment of Customer Perceptions Towards Frontline Service Employees' Role Behaviours Doctor of Philosophy Doctorate Part Time Miss Phiangdao Chaoluck
    2012 - 2016 Principal Supervisor Investigating the Role of Online Community Engagement and Consumer Online Collective Empowerment for Consumer Price Fairness Perception Doctor of Philosophy Doctorate Full Time Mr Long Thang Van Nguyen
    2012 - 2015 Co-Supervisor Branded Marketing Events: The Influence of Event Experience on Customer Engagement Doctor of Philosophy Doctorate Full Time Miss Teagan Lynette Altschwager
    2012 - 2016 Co-Supervisor Value Co-creation in Online Collaborative Innovation Communities: Exploring the Drivers and Outcomes of Value Co-creation Activities from the Individual Community Member Point of View Doctor of Philosophy Doctorate Full Time Mrs Hande Muberra Akman
    2011 - 2016 Principal Supervisor Organisational conditions for co-creation: a health care context Doctor of Philosophy Doctorate Part Time Ms Shikha Sharma
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  • Board Memberships

    Date Role Board name Institution name Country
    2015 - ongoing St Vincent de Paul Society Business Advisory Panel St Vincent de Paul Society of SA
  • Committee Memberships

    Date Role Committee Institution Country
    2018 - ongoing Member Australia and New Zealand Marketing Academy (ANZMAC) Executive Committee
  • Memberships

    Date Role Membership Country
    2011 - ongoing Australian Marketing Institute
    2005 - 2010 Australian Market and Social Research Society
  • Editorial Boards

    Date Role Editorial Board Name Institution Country
    2019 - ongoing Associate Editor Journal of Service Theory and Practice Emerald Publishing Australia
    2019 - ongoing Board Member AMS Review Academy of Marketing Science United States
    2016 - ongoing Board Member Journal of Service Theory and Practice
  • Offices Held

    Date Office Name Institution Country
    2018 - ongoing Conference Co-Chair Australia and New Zealand Marketing Academy (ANZMAC) Conference
  • Position: Associate Professor
  • Phone: 83137024
  • Email: jodie.conduit@adelaide.edu.au
  • Campus: North Terrace
  • Building: Nexus 10 Tower, floor 10
  • Room: 10 51
  • Org Unit: Marketing and Management

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