Jodie Conduit

Associate Professor Jodie Conduit

Associate Professor

Adelaide Business School

Faculty of the Professions

Eligible to supervise Masters and PhD - email supervisor to discuss availability.


Jodie Conduit is an Associate Professor of Marketing in the Business School at the University of Adelaide, Australia. Her research interests lie in understanding how to engage consumers in interactions with organizations, and each other, that enable them to work together to achieve meaningful and relevant outcomes. This underpins her research agenda in the areas of customer engagement, value co-creation, and service research. Her research has been widely published in leading journals including the Journal of Marketing, Journal of Service Research, European Journal of Marketing, Journal of Business Research, Journal of Business Ethics, and Journal of Service Management. Jodie is also an editorial board member for the Journal of Service theory and Practice.

Jodie was awarded her PhD from Monash University in 2000 and spent the years 2002-2010 working as a market research professional in industry. Her industry experience and research focus on engagement and co-creation informs Jodie’s interactive approach to teaching marketing at undergraduate, postgraduate, and executive levels. She ensures that managerial relevance lies at the heart of both her research and teaching. Jodie has held several leadership positions in the Adelaide Business School, most notably, HDR Director and Associate Head (Research) for Marketing and Management and Acting Director of Research. She is also a Visiting Professor at EM Strasbourg Business School in France.

My research interests lie in understanding how to engage consumers in interactions with organizations, and each other, that enable them to work together to achieve meaningful and relevant outcomes. This underpins my research agenda in the areas of customer engagement, value co-creation, and more broadly in service research.

Thus, my key specific research areas of interest include:

  • customer and actor engagement,
  • value co-creation,
  • customer experience, and
  • service innovation.
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  • Appointments

    Date Position Institution name
    2018 Visiting Professor EM Strasbourg Business School
    2017 Associate Professor University of Adelaide
    2011 - 2016 Senior Lecturer University of Adelaide
    2005 - 2010 Senior Research Consultant National Australia Bank
    2002 - 2005 Principal Consultant Forethought Research
    2000 - 2002 Lecturer Monash University
  • Awards and Achievements

    Date Type Title Institution Name Country Amount
    2018 Research Award Faculty of Professions Womens Research Fellowship
    2018 Research Award Executive Dean's Award for Best Mentor Faculty of Professions Australia
    2017 Research Award Executive Dean Commendation for Excellence in Research
    2016 Research Award The University of Adelaide Women's Research Excellence Award (Mid Career)
    2016 Research Award Executive Dean Award for Excellence in Research
    2016 Research Award Outstanding Reviewer for European Journal of Marketing: Emerald Literati Network Awards for Excellence:
    2015 Teaching Award Executive Dean Award for Excellence in Teaching
    2015 Research Award Best Paper Award Nominee, International Vincentian Business Ethics Conference
    2015 Research Award Best Paper Award, Marketing Education Track, ANZMAC Conference
    2015 Research Award Executive Dean Commendation for Excellence in Research
    2015 Research Award Best Reviewer Award, Marketing Strategy and Strategic Marketing Track, ANZMAC Conference
    2014 Research Award Best Reviewer Award, Services Marketing Track, ANZMAC Conference
    2014 Research Award Best Paper Award, Academy of Wine Business Research Conference
    2002 Research Award Best Paper Award, AMS Multicultural Marketing Conference
    2000 Research Award Best Paper Award, AMA Research Symposia on the Marketing Entrepreneurship Interface
  • Education

    Date Institution name Country Title
    Monash University Australia PhD
    University of Adelaide Australia Bachelor of Commerce (Honours)
    University of Adelaide Australia Graduate.Certificate in Online Learning (Higher Education)
  • Certifications

    Date Title Institution name Country
    2011 Certified Praticising Marketer (CPM) Australian Marketing Institute
    2005 Qualified Practising Market Researcher (QPMR) Australian Market and Social Research Society
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  • Journals

    Year Citation
    2019 Brodie, R., Fehrer, J., Jaakkola, E., & Conduit, J. (2019). Actor Engagement in Networks: Defining the Conceptual Domain. Journal of Service Research.
    DOI Scopus3
    2019 Dolan, R., Conduit, J., Frethey Bentham, C., Fahy, J., & Goodman, S. (2019). Social Media Engagement Behavior: A Framework for Engaging Customers in Social Media Content. European Journal of Marketing.
    DOI
    2019 Gebhardt, G., Farrelly, F., & Conduit, J. (2019). Market Intelligence Dissemination Practices. Journal of Marketing, 83(3), 72-90.
    DOI
    2019 Kleinaltenkamp, M., Karpen, I., Plewa, C., Jaakkola, E., & Conduit, J. (2019). Collective engagement in organizational settings. Industrial Marketing Management.
    DOI
    2018 Akman, H., Plewa, C., & Conduit, J. (2018). Co-creating Value in Online Innovation Communities. European Journal of Marketing, Online, 1-29.
    DOI
    2018 Sim, M., Conduit, J., & Plewa, C. (2018). Engagement within a service system: A fuzzy set analysis in a higher education setting. Journal of Service Management, 29(3), 422-442.
    DOI Scopus3 WoS2
    2018 Altschwager, T., Dolan, R., & Conduit, J. (2018). Social Brand Engagement: How Orientation Events Engage Students with the University. Australasian Marketing Journal, 26(2), 83-91.
    DOI
    2017 Altschwager, T., Conduit, J., Bouzdine-Chameeva, T., & Goodman, S. (2017). Branded marketing events: engaging Australian and French wine consumers. Journal of Service Theory and Practice, 27(2), 336-357.
    DOI Scopus2 WoS1
    2017 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2017). Social media: communication strategies, engagement and future research directions. International Journal of Wine Business Research, 29(1), 2-19.
    DOI Scopus13
    2017 Bowden, J., Conduit, J., Hollebeek, L., Luoma-aho, V., & Solem, B. (2017). Engagement valence duality and spillover effects in online brand communities. Journal of Service Theory and Practice, 27(4), 877-897.
    DOI Scopus23 WoS11
    2017 Sharma, S., Conduit, J., & Rao Hill, S. (2017). Hedonic and eudaimonic well-being outcomes from co-creation roles: a study of vulnerable customers. Journal of Services Marketing, 31(4/5), 397-411.
    DOI Scopus1 WoS1
    2017 Conduit, J., & Chen, T. (2017). Transcending and bridging co-creation and engagement: conceptual and empirical insights. Journal of Service Theory and Practice, 27(4), 714-720.
    DOI Scopus4 WoS3
    2017 Conduit, J., Plewa, C., Ho, J., & Lu, V. (2017). Facilitating student interaction capabilities: the interplay of individual, group and course-related factors. Journal of Strategic Marketing, 25(2), 114-127.
    DOI
    2016 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Social media engagement behaviour: a uses and gratifications perspective. Journal of Strategic Marketing, 24(3-4), 261-277.
    DOI Scopus46
    2016 Nguyen, L., Conduit, J., Lu, V., & Rao Hill, S. (2016). Engagement in online communities: implications for consumer price perceptions. Journal of Strategic Marketing, 24(3-4), 241-260.
    DOI Scopus4
    2016 Hollebeek, L., Conduit, J., Sweeney, J., Soutar, G., Karpen, I., Jarvis, W., & Chen, T. (2016). Epilogue to the Special Issue and reflections on the future of engagement research. Journal of Marketing Management, 32(5-6), 586-594.
    DOI Scopus21 WoS19
    2016 Hollebeek, L., Conduit, J., & Brodie, R. (2016). Strategic drivers, anticipated and unanticipated outcomes of customer engagement. Journal of Marketing Management, 32(5-6), 393-398.
    DOI Scopus25 WoS15
    2016 Sharma, S., & Conduit, J. (2016). Cocreation culture in health care organizations. Journal of Service Research, 19(4), 438-457.
    DOI Scopus9 WoS6
    2016 Plewa, C., Ho, J., Conduit, J., & Karpen, I. (2016). Reputation in higher education: a fuzzy set analysis of resource configurations. Journal of Business Research, 69(8), 3087-3095.
    DOI Scopus18 WoS9
    2015 Plewa, C., Conduit, J., Quester, P., & Johnson, C. (2015). The impact of corporate volunteering on CSR image: a consumer perspective. Journal of Business Ethics, 127(3), 643-659.
    DOI Scopus27 WoS21
    2015 Altschwager, T., Goodman, S., Conduit, J., & Habel, C. (2015). Branded marketing events: a proposed "experiential needs-based" conceptual framework. Event Management, 19(3), 381-390.
    DOI Scopus3
    2014 Granger, K., Lu, V., Conduit, J., Crouch, R., & Habel, C. (2014). Keeping the faith! Drivers of participation in spiritually-based communities. Journal of Business Research, 67(2), 68-75.
    DOI Scopus10 WoS8
    2014 Sharma, S., Conduit, J., & Rao Hill, S. (2014). Organisational capabilities for customer participation in health care service innovation. Australasian Marketing Journal, 22(3), 179-188.
    DOI Scopus34
    2014 Conduit, J., Matanda, M., & Mavondo, F. (2014). Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation. Journal of Marketing Management, 30(13-14), 1320-1352.
    DOI Scopus6
    2011 Brady, E., Brace-Govan, J., Brennan, L., & Conduit, J. (2011). Market orientation and marketing in nonprofit organizations. Indications for fundraising from Victoria. International Journal of Nonprofit and Voluntary Sector Marketing, 16(1), 84-98.
    DOI
    2001 Conduit, J., & Mavondo, F. (2001). How critical is internal customer orientation to market orientation?. Journal of Business Research, 51(1), 11-24.
    DOI Scopus178 WoS150
    1996 Quester, P., & Conduit, J. (1996). Size and marketing centralization in multinational companies. Journal of Market-Focused Management, 1(3).
    DOI
    1996 Quester, P., & Conduit, J. (1996). Standardisation, centralisation and marketing in multinational companies. International Business Review, 5(4), 395-421.
    DOI Scopus25
  • Books

    Year Citation
    2016 Plewa, C., & Conduit, J. (Eds.) (2016). Making a Difference through Marketing: A quest for different perspectives. Singapore: Springer.
    DOI
    2016 Plewa, C., & Conduit, J. (Eds.) (2016). Making a Difference through Marketing: A quest for different perspectives. Singapore: Springer.
    DOI
    2015 Brodie, R., Hollebeek, L., & Conduit, J. L. (Eds.) (2015). Customer Engagement: Contemporary Issues and Challenges. New York: Routledge.
    2015 Brodie, R., Hollebeek, L., & Conduit, J. L. (Eds.) (2015). Customer Engagement: Contemporary Issues and Challenges. New York: Routledge.
  • Book Chapters

    Year Citation
    2019 Jaakkola, E., Conduit, J., & Fehrer, J. (2019). Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service Dominant Paradigm. In S. L. Vargo, & R. F. Lusch (Eds.), The Sage Handbook of Service Dominant Logic (pp. 580-598). London, England; United Kingdom: SAGE.
    2018 Dolan, R., Conduit, J., & Fahy, J. (2018). Creating, contributing and consuming behavior: How rational and affective appeals in social media facilitate engagement. In B. Rishi, & S. Bandyopadhyay (Eds.), Contemporary Issues in Social Media Marketing (pp. 102-116). New York: Routledge.
    DOI
    2018 Bowden, J., Conduit, J., Hollebeek, L., & Luoma-aho, V. (2018). The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities. In K. Johnston (Ed.), The Handbook of Communication Engagement (pp. 491-504). John Wiley & Sons.
    DOI
    2017 Dolan, R., & Conduit, J. (2017). Social Media Analytics: Measurement Tools for Exploring Online Engagement. In E. Juholin, & V. Luoma-aho (Eds.), Mitattava Viestinta [In Finnish: Measurable Communication] (pp. 47-54). Helsinki, Finland: ProCom Ry.
    2016 Dolan, R., Conduit, J., & Fahy, J. (2016). Social media engagement: a construct of positively and negatively valenced engagement behaviours. In R. Brodie, L. Hollebeek, & J. Conduit (Eds.), Customer Engagement: Contemporary Issues and Challenges (pp. 102-123). Abingdon ; New York: Routledge.
    DOI
    2016 Conduit, J., Karpen, I., & Farrelly, F. (2016). Student engagement: a multiple layer phenomenon. In C. Plewa, & J. Conduit (Eds.), Making a Difference Through Marketing: A quest for different perspectives (pp. 229-245). Singapore: Springer.
    DOI Scopus6
    2014 Johnson, C. R., Plewa, C., Conduit, J., & Quester, P. (2014). Corporate volunteering: developing CSR image with internal and external benefits. In A. P. Newell (Ed.), Corporate Social Responsibility: challenges, benefits and impact on business performance (pp. 257-266). Nova Science Publishers.
    2000 Mavondo, F. T., & Conduit, J. L. (2000). Construct validity of market orientation: Do people in different industries share the same meaning?. In R. B. McNaughton (Ed.), Developments in Australian Marketing. London, England: JAI Press Inc.
  • Conference Papers

    Year Citation
    2017 Altschwager, T., Dolan, R., & Conduit, J. (2017). University-Hosted Events Facilitate Social Brand Engagement. In Australian and New Zealand Marketing Academy Conference (ANZMAC).
    2016 Dolan, R., Conduit, J., & Fahy, J. (2016). Determining Uses and Gratifications for Social Media Engagement Behaviour. In Frontiers in Service Conference. Bergen, Norway.
    2016 Dolan, R., Conduit, J., & Fahy, J. (2016). Information Overload in Social Media: The Effect of Social Media Content Types on Engagement Behaviour. In AMA Servsig Conference. Maastricht, The Netherlands.
    2016 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Facebook for Wine Brands: An Analysis of Post Strategies and User Engagement Actions. In Academy of WIne Business Research Conference.
    2015 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2015). Big Social Data and Social Media Analytics: Tools for exploring Social Media Engagement Behaviour. In Australia and New Zealand Marketing Academy Conference.
    2014 Dolan, R., Fahy, J., Conduit, J., & Goodman, S. (2014). Customer Brand Engagement Behaviour in Online Social Networks: A Conceptual Framework. In Australian and New Zealand Marketing Academy Conference. Brisbane, Australia.
  • Conference Items

    Year Citation
    2018 Barbour, K., Ankeny, R., Plewa, C., & Conduit, J. (2018). Engaging the public: scientific persona performance in online, public-facing biographical statements. Poster session presented at the meeting of Scientific Persona in Cultural Encounters (SPICE) Conference. Stockholm, Sweden.
    2018 Tierney, K., Karpen, I., & Conduit, J. (2018). Spiritual Engagement: From Consumption to Anti-Consumption. Poster session presented at the meeting of Australia and New Zealand Marketing Academy (ANZMAC) Conference. Adelaide, Australia.
    2018 Kleinaltenkamp, M., Plewa, C., Jaakkola, E., Karpen, I., & Conduit, J. (2018). Collective Engagement in Organizational Settings. Poster session presented at the meeting of Australia and New Zealand Marketing Academy (ANZMAC) Conference. Adelaide, Australia.
    2018 Nguyen, L., Lu, V., Thanh, T., & Conduit, J. (2018). The impact of social media engagement on perceived brand image of higher education institution: A study of Vietnamese prospective students. Poster session presented at the meeting of Australia and New Zealand Marketing Academy (ANZMAC) Conference. Adelaide, Australia.
    2018 Laud, G., Karpen, I., & Conduit, J. (2018). Customer Creativity and Willingness to Contribute to Co-creative Innovation in Online Communities. Poster session presented at the meeting of Innovation And Product Development Conference (IPDMC). Porto, Portugal.
    2018 Chaoluck, P., Medlin, C., & Conduit, J. (2018). Evidence for Three Role Behaviors for Frontline Service Employees. Poster session presented at the meeting of AMA Services Special Interest Group (SERVSIG) Conference. Paris, France.
    2018 Tierney, K., Karpen, I., & Conduit, J. (2018). Expanding the Customer Engagement Concept: The Role of Spiritual Engagement. Poster session presented at the meeting of AMA Services Special Interest Group (SERVSIG) Conference. Paris, France.
    2018 Laud, G., Karpen, I., & Conduit, J. (2018). Innovation in Online Communities: Conditions for Customer Creativity and Participation. Poster session presented at the meeting of AMA Services Special Interest Group (SERVSIG) Conference. Paris, France.
    2018 Conduit, J., Ayi Wong, D., & Plewa, C. (2018). Initiating Actor Engagement with Novel Products. Poster session presented at the meeting of European Marketing Academy (EMAC) Conference. Glasgow, United Kingdom.
    2017 Karpen, I., Conduit, J., Tierney, K., & Wright, M. (2017). Spiritual Engagement: A Missing Link in Service Research. Poster session presented at the meeting of Naples Forum on Service. Sorrento, Italy.
    2017 Finsterwalder, J., Fehrer, J., Robinson, L., Conduit, J., & Brodie, R. (2017). From Emergence to Disruption ― Exploring the Rise and Fall of a Service Ecosystem from a Service-dominant Perspective. Poster session presented at the meeting of Naples Forum on Service. Sorrento, Italy.
    2017 Medlin, C., Chaoluck, P., & Conduit, J. (2017). Service encounters through the lens of employee role behaviours: Implications for actor-actor-actor interaction. Poster session presented at the meeting of Naples Forum on Service.
    2017 Conduit, J., Sharma, S., & Rao Hill, S. (2017). Well-Being Outcomes from Co-Creation Roles in Healthcare. Poster session presented at the meeting of Frontiers in Service.
    2017 Conduit, J., & Haller, C. (2017). Using proximity theory to understand actor engagement in the French Wine Industry. Poster session presented at the meeting of .. Sonoma, USA.
    2017 Ayi Wong, D., Conduit, J., & Plewa, C. (2017). Initiating Actor Engagement with New Service Offerings. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference (ANZMAC).
    2017 Finsterwalder, J., Fehrer, J., Robinson, L., Conduit, J., & Brodie, R. (2017). Service Ecosystem Disruption: Identifying Tipping Points. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference (ANZMAC).
    2017 Laud, G., Conduit, J., & Karpen, I. (2017). Managing Customers’ Creativity for Co-creative Innovation. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference (ANZMAC).
    2017 Sim, M., Plewa, C., & Conduit, J. (2017). Identifying Typologies of Engagement Dispositions. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference (ANZMAC).
    2016 Brodie, R., Fehrer, J., Jaakkola, E., Conduit, J., & Hollebeek, L. (2016). From Customer to Actor Engagement: Exploring the Broader Conceptual Domain. Poster session presented at the meeting of European Marketing Academy Conference. Oslo, Norway.
    2016 Nguyen, L., Conduit, J. L., Nguyen, D., & Nguyen, H. (2016). The Impact of Social Media Engagement on Customer Brand Perception: The Mediating Effect of electronic Word-of-Mouth”,. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference.
    2016 Brodie, R., Fehrer, J., Jaakkola, E., Hollebeek, L., & Conduit, J. (2016). From Customer to Actor: Continuing the Evolution of Engagement. Poster session presented at the meeting of Frontiers in Service Conference. Bergen, Norway.
    2016 Sharma, S., Conduit, J., Karpen, I., Rao Hill, S., & Farrelly, F. (2016). Co-creation in a Service Innovation Context. Poster session presented at the meeting of LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING. Melbourne, Australia: SPRINGER INT PUBLISHING AG.
    2016 Lake, W., & Conduit, J. (2016). How Social Marketing can address the Obesity Issue: The role of Corporate Reputation. Poster session presented at the meeting of LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING. Melbourne, Australia: SPRINGER INT PUBLISHING AG.
    2016 Conduit, J., Plewa, C., & Brodie, R. (2016). Developing Resource Integration Capabilities in Wine Industry R&D Collaborations. Poster session presented at the meeting of Academy of Wine Business Research Conference. Adelaide, Australia.
    2015 Conduit, J., & Karpen, I. (2015). The Value of Spiritual Engagement in a Volunteering Context. Poster session presented at the meeting of .. New York, USA.
    2015 Akman, H., Plewa, C., Conduit, J., & Brodie, R. (2015). Co-creation of innovation: exploring the role of collaborative communities. Poster session presented at the meeting of Australia and New Zealand Marketing Academy (ANZMAC).
    2015 Conduit, J., Plewa, C., Ho, J., & Lu, V. (2015). Facilitating Student Interaction Capabilities through shared values and peer learning. Poster session presented at the meeting of Australia and New Zealand Marketing Academy.
    2015 Nguyen, L., Lu, V., Conduit, J., & Rao Hill, S. (2015). The Process of Customer Collective Empowerment in Online Community: A Netnographic Study. Poster session presented at the meeting of European Marketing Academy Conference. Leuven, Belgium.
    2015 Conduit, J., Karpen, I., & VandenBos, J. (2015). The Value-in-Context of Volunteer Engagement. Poster session presented at the meeting of European Marketing Academy Conference. Leuven, Belgium.
    2014 Altschwager, T., Conduit, J., & Goodman, S. (2014). Dinner or Music: Which Events Enhance Customer Brand Engagement?. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Brisbane, Australia.
    2014 Karpen, I., Conduit, J., & Hollebeek, L. (2014). Institutional Engagement: Its Conceptual Domain, Antecedent and Outcomes. Poster session presented at the meeting of AMA SERVSIG 2014 International Service Research Conference. Thessaloniki, Greece.
    2014 Altschwager, T., Conduit, J., Bouzdine-Chameeva, T., & Goodman, S. (2014). Customer Engagement: A comparison between Australian and French Wine Events. Poster session presented at the meeting of Academy of Wine Business Research Conference proceedings. Geisenheim, Germany.
    2013 Altschwager, T., Conduit, J., & Goodman, S. (2013). Branded Marketing Events: Facilitating Customer Brand Engagement. Poster session presented at the meeting of Academy of Wine Business Research Conference proceedings. St Catharines, Canada.
    2013 Chaoluck, P., Medlin, C., & Conduit, J. (2013). The distinction between in-role and extra-role behaviour. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference proceedings. Auckland, New Zealand.
    2013 Nguyen, L., Conduit, J., Rao HIll, S., & Lu, V. (2013). Consumer Engagement in Virtual Communities: Implications For Service Pricing. Poster session presented at the meeting of Frontier in Service Conference. Taiwan, Taipei.
    2013 Altschwager, T., Conduit, J., & Goodman, S. (2013). Facilitating Engagement by Aligning Branded Marketing Events with Consumer Experiential Needs. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference. Auckland, New Zealand.
    2013 Johnson, C., Plewa, C., Conduit, J., & Quester, P. (2013). Changing consumer perceptions of CSR image by communicating corporate volunteering involvement. Poster session presented at the meeting of European Marketing Academy Conference. Istanbul, Turkey: Istanbul Technical University.
    2012 Akman, H., Rao Hill, S., & Conduit, J. (2012). What will it take for you to fix it yourself? The mediating effect of customer readiness on customer self-recovery. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference proceedings. Adelaide, Australia.
    2012 Johnson, C., Plewa, C., Conduit, J., & Quester, P. (2012). The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Adelaide.

University of Adelaide Interdisciplinary Research Grant 2018
Project title "More than providing a microphone: Establishing a research cluster for public engagement with STEM research and policy"

University of Adelaide Priority Partner Grant (University of Strasbourg) 2016
Project title: "Toward an understanding of co-creation behaviours in the French wine industry: the Alsace-Champagne region"

Grape and Wine Research and Development Corporation (GWRDC) 2014 - 2015
Project title: “Wine Industry RD&E: Developing Partner Co-Creation Capabilities”

Barbara Kidman Women’s Fellowship 2013

 

 

Currently Teaching:

- MARKETNG3006 Delivering Customer Insight III (Formerly Market Research II)

- Learning Discoveries in Wine Marketing (EM Strasbourg)

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  • Current Higher Degree by Research Supervision (University of Adelaide)

    Date Role Research Topic Program Degree Type Student Load Student Name
    2018 Principal Supervisor An Ecosystem Perspective of Market Shaping, and the Role of the Consumer Doctor of Philosophy Doctorate Full Time Mr Gediminas Lipnickas
    2017 Principal Supervisor Ownership and Internationalisation Master of Philosophy Master Full Time Ms Youngshin Woo
    2016 Co-Supervisor Customer Engagement Doctor of Philosophy Doctorate Full Time Mr Max Sim
    2016 Co-Supervisor Consumer Engagement in New Food Products Doctor of Philosophy Doctorate Full Time Ms Diana Ayi Wong
  • Past Higher Degree by Research Supervision (University of Adelaide)

    Date Role Research Topic Program Degree Type Student Load Student Name
    2014 - 2015 Co-Supervisor Social Media Engagement Behaviour: A Uses and Gratifications Perspective Doctor of Philosophy Doctorate Full Time Rebecca Marie Dolan
    2013 - 2017 Co-Supervisor Assessment of Customer Perceptions Towards Frontline Service Employees' Role Behaviours Doctor of Philosophy Doctorate Part Time Miss Phiangdao Chaoluck
    2012 - 2016 Principal Supervisor Investigating the Role of Online Community Engagement and Consumer Online Collective Empowerment for Consumer Price Fairness Perception Doctor of Philosophy Doctorate Full Time Mr Long Thang Van Nguyen
    2012 - 2015 Co-Supervisor Branded Marketing Events: The Influence of Event Experience on Customer Engagement Doctor of Philosophy Doctorate Full Time Miss Teagan Lynette Altschwager
    2012 - 2016 Co-Supervisor Value Co-creation in Online Collaborative Innovation Communities: Exploring the Drivers and Outcomes of Value Co-creation Activities from the Individual Community Member Point of View Doctor of Philosophy Doctorate Full Time Mrs Hande Muberra Akman
    2012 - 2019 Co-Supervisor Conflict in the Consumer Identity: The Coexistence and Consequences of Environmental Identity and Material Identity Doctor of Philosophy Doctorate Part Time William Shannon Lake
    2011 - 2016 Principal Supervisor Organisational conditions for co-creation: a health care context Doctor of Philosophy Doctorate Part Time Ms Shikha Sharma
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  • Board Memberships

    Date Role Board name Institution name Country
    2015 - ongoing St Vincent de Paul Society Business Advisory Panel St Vincent de Paul Society of SA
  • Committee Memberships

    Date Role Committee Institution Country
    2018 - ongoing Member Australia and New Zealand Marketing Academy (ANZMAC) Executive Committee
  • Memberships

    Date Role Membership Country
    2011 - ongoing Australian Marketing Institute
    2005 - 2010 Australian Market and Social Research Society
  • Editorial Boards

    Date Role Editorial Board Name Institution Country
    2019 - ongoing Associate Editor Journal of Service Theory and Practice Emerald Publishing Australia
    2016 - ongoing Board Member Journal of Service Theory and Practice
  • Offices Held

    Date Office Name Institution Country
    2018 - ongoing Conference Co-Chair Australia and New Zealand Marketing Academy (ANZMAC) Conference
  • Position: Associate Professor
  • Phone: 83137024
  • Email: jodie.conduit@adelaide.edu.au
  • Campus: North Terrace
  • Building: Nexus 10 Tower, floor 10
  • Room: 10 51
  • Org Unit: Marketing and Management

Connect With Me
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