Prof Jodie Conduit
Pro Vice Chancellor, College of Business and Law
Office of Business and Law
College of Business and Law
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
Professor Jodie Conduit is a Professor of Marketing at the University of Adelaide Business School with research interests in customer engagement, value co-creation, and marketing strategy. Her research explores how organizations can develop meaningful connections with customers through engagement and co-creation processes. This work spans multiple contexts including health services, higher education, and social marketing. She has published in several academic journals including the Journal of Marketing, Journal of Service Research, European Journal of Marketing, Journal of Business Research, and Industrial Marketing Management.Currently, Professor Conduit serves as the Executive Dean for the Faculty of Arts, Business, Law and Economics at the University of Adelaide. She has also recently taken on the role of inaugural Pro Vice Chancellor for the College of Business and Law at the new Adelaide University, where she hopes to contribute to shaping the institution's future direction.Professor Conduit has been named a Fellow of the Australia and New Zealand Marketing Academy (ANZMAC) and remains committed to advancing marketing scholarship through both research, mentorship and engaging with industry..In addition to her academic roles, Professor Conduit contributes to environmental sustainability through her Board positions with Green Industries SA and KESAB Environmental Solutions, where she helps guide strategic initiatives for a more sustainable future.Throughout her career, she has supervised many PhD candidates and collaborated with colleagues both within Australia and internationally. Professor Conduit believes strongly in the power of marketing to create positive change, and continues to explore how engagement theories can be applied in various organizational and social contexts.
My research interests lie in understanding how to engage consumers in interactions with organizations, and each other, that enable them to work together to achieve meaningful and relevant outcomes. This underpins my research agenda in the areas of customer engagement, value co-creation, and more broadly in service research.
Thus, my key specific research areas of interest include:
- customer and actor engagement,
- value co-creation,
- customer experience, and
- service innovation.
| Date | Position | Institution name |
|---|---|---|
| 2025 - ongoing | Pro Vice Chancellor, College of Business and Law | Adelaide University |
| 2023 - ongoing | Executive Dean | Faculty of ABLE, University of Adelaide |
| 2022 - 2023 | Deputy Dean, Research | University of Adelaide |
| 2022 - 2024 | Board Member | Australian Housing and Urban Research Institute |
| 2021 - 2022 | Associate Head (Engagement) | University of Adelaide |
| 2021 - ongoing | Board Member | KESAB Environmental Solutions |
| 2020 - ongoing | Board Member | Green Industries SA |
| 2020 - ongoing | Professor of Marketing | University of Adelaide |
| 2019 - 2021 | Head of Marketing Discipline | University of Adelaide |
| 2018 - 2024 | Visiting Professor | EM Strasbourg Business School |
| 2017 - 2019 | Associate Professor | University of Adelaide |
| 2011 - 2016 | Senior Lecturer | University of Adelaide |
| 2005 - 2010 | Senior Research Consultant | National Australia Bank |
| 2002 - 2005 | Principal Consultant | Forethought Research |
| 2000 - 2002 | Lecturer | Monash University |
| Date | Type | Title | Institution Name | Country | Amount |
|---|---|---|---|---|---|
| 2020 | Research Award | Best Paper Award, Journal of Service Theory and Practice | Journal of Service Theory and Practice | United Kingdom | - |
| 2019 | Research Award | Faculty of Professions, Research Excellence Award | University of Adelaide | Australia | - |
| 2019 | Research Award | Adelaide Business School, Researcher of the Year Award | The University of Adelaide | Australia | - |
| 2018 | Research Award | Executive Dean's Award for Best Mentor | Faculty of Professions | Australia | - |
| 2018 | Research Award | Faculty of Professions Womens Research Fellowship | - | - | - |
| 2017 | Research Award | Executive Dean Commendation for Excellence in Research | - | - | - |
| 2016 | Research Award | The University of Adelaide Women's Research Excellence Award (Mid Career) | - | - | - |
| 2016 | Research Award | Executive Dean Award for Excellence in Research | - | - | - |
| 2016 | Research Award | Outstanding Reviewer for European Journal of Marketing: Emerald Literati Network Awards for Excellence: | - | - | - |
| 2015 | Teaching Award | Executive Dean Award for Excellence in Teaching | - | - | - |
| 2015 | Research Award | Best Paper Award Nominee, International Vincentian Business Ethics Conference | - | - | - |
| 2015 | Research Award | Best Paper Award, Marketing Education Track, ANZMAC Conference | - | - | - |
| 2015 | Research Award | Executive Dean Commendation for Excellence in Research | - | - | - |
| 2015 | Research Award | Best Reviewer Award, Marketing Strategy and Strategic Marketing Track, ANZMAC Conference | - | - | - |
| 2014 | Research Award | Best Reviewer Award, Services Marketing Track, ANZMAC Conference | - | - | - |
| 2014 | Research Award | Best Paper Award, Academy of Wine Business Research Conference | - | - | - |
| 2002 | Research Award | Best Paper Award, AMS Multicultural Marketing Conference | - | - | - |
| 2000 | Research Award | Best Paper Award, AMA Research Symposia on the Marketing Entrepreneurship Interface | - | - | - |
| Date | Institution name | Country | Title |
|---|---|---|---|
| Monash University | Australia | PhD | |
| University of Adelaide | Australia | Bachelor of Commerce (Honours) | |
| University of Adelaide | Australia | Graduate.Certificate in Online Learning (Higher Education) |
| Date | Title | Institution name | Country |
|---|---|---|---|
| 2011 | Certified Praticising Marketer (CPM) | Australian Marketing Institute | - |
| 2005 | Qualified Practising Market Researcher (QPMR) | Australian Market and Social Research Society | - |
| Year | Citation |
|---|---|
| 2025 | Sansome, K., Conduit, J., & Wilkie, D. (2025). Acknowledging brand shortcomings: the interplay between negative disclosures, brand transparency, brand credibility, and word-of-mouth. Journal of Brand Management, 23 pages. |
| 2025 | Alexander, M., Azer, J., & Conduit, J. (2025). Editorial: Reshaping the world through customer and actor engagement. Journal of Service Theory and Practice, 35(2), 165-170. |
| 2025 | Sansome, K., Conduit, J., & Wilkie, D. (2025). Consumers demand transparency… but do they actually engage? Exploring motives and interactions with brand transparency information. Journal of Business Research, 194, 115386. Scopus6 WoS6 |
| 2025 | Ozgen Genc, T., Wilson, J., Alexander, M., & Conduit, J. (2025). Actor engagement behaviors as forms of institutional work: insights from a food waste setting. Journal of Service Management, 36(5), 661-689. |
| 2025 | Kaczorowska, K., Conduit, J., & Goodman, S. (2025). Evoking Altruistic Behaviours: The Effects of Storytelling in Different Narrative Modes. Australasian Marketing Journal, 24 pages. |
| 2025 | Nakintu, M., Conduit, J., Robertson, N., & Ferdous, A. S. (2025). How negatively valenced actor engagement with transformative service exchanges affects well-being outcomes. Journal of Service Theory and Practice, 1-26. |
| 2025 | Lipnickas, G., Plewa, C., Conduit, J., & Wilkie, D. (2025). Reducing Resource Expenditure in Value Co-Creation: A Path to Market-Shaping. Australasian Marketing Journal, 33(3), 310-324. |
| 2024 | Sansome, K., Conduit, J., & Wilkie, D. (2024). Consumer-based Conceptualisation of Brand Transparency: Scope, Characteristics, and Contextual Determinants. European Journal of Marketing, 58(12), 0885-1-0885-33. Scopus3 WoS3 |
| 2024 | Gray, H., Dolan, R., Wilkie, D., Conduit, J., & Burgess, A. (2024). Social Purpose Branding Approaches: A Typology of How Brands Engage with a Social Purpose. European Journal of Marketing, 58(5), 1207-1240. Scopus8 WoS8 |
| 2024 | Kaczorowska, K., Conduit, J., & Goodman, S. (2024). Engaging through storytelling: the interplay of engagement with a story, cause, and charity. Journal of Brand Management, 31(3), 265-292. Scopus11 WoS11 |
| 2024 | Sansome, K., Wilkie, D., & Conduit, J. (2024). Beyond information availability: Specifying the dimensions of consumer perceived brand transparency. Journal of Business Research, 170, 15 pages. Scopus28 WoS23 |
| 2023 | Conduit, J., Karpen, I. O., & Willmott, T. (2023). User circularity practices: Adopting a user stewardship perspective for a circular economy. Ams Review, 13(3-4), 211-231. Scopus19 |
| 2023 | Karpen, I., Edvardsson, B., Tronvoll, B., Jaakkola, E., & Conduit, J. (2023). Circular Service Management: Toward Conceptual Understanding and Service Research Priorities for a More Sustainable Future. Journal of Service Management, 34(6), 50-69. Scopus6 WoS6 |
| 2023 | Laud, G., Conduit, J., & Karpen, I. (2023). Member (Co)creativity in Open Innovation Communities. European Journal of Marketing, 57(8), 2021-2047. Scopus11 WoS10 |
| 2022 | Ferrell, O. C., Conduit, J., Edvardsson, B., & Vargo, S. L. (2022). The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science. AMS Review, 11(3-4), 390-394. Scopus4 |
| 2022 | Sim, M., Conduit, J., Plewa, C., & Hentzen, J. (2022). Customer Engagement with Service Providers. An Empirical Investigation of Customer Engagement Dispositions. European Journal of Marketing, 56(7), 1-30. Scopus21 WoS19 |
| 2022 | McDonald, H., Biscaia, R., Yoshida, M., Conduit, J., & Doyle, J. (2022). Customer Engagement in Sport: An updated review and research agenda. Journal of Sport Management, 36(3), 289-304. Scopus47 WoS48 |
| 2022 | Scholz, B., Lu, V. N., Conduit, J., Szantyr, D., Crabb, S., & Happell, B. (2022). An exploratory study of men’s access to mental health services.. Psychology of Men and Masculinities, 23(4), 412-421. Scopus6 WoS7 |
| 2022 | Altschwager, T., Conduit, J., Karpen, I., & Goodman, S. (2022). Event Engagement: Using event experiences to build brands. Australasian Marketing Journal, 32(1), 31-44. Scopus3 |
| 2021 | Conduit, J., Lu, V., & Veer, E. (2021). (Re)Gaining our Voice: Future of Marketing in Australasia. Australasian Marketing Journal, 30(3), 10 pages. Scopus15 WoS16 |
| 2021 | Kleinaltenkamp, M., Conduit, J., Plewa, C., Karpen, I., & Jaakkola, E. (2021). Engagement-driven Institutionalization in Market Shaping: Synchronizing and Stabilizing Collective Engagement. Industrial Marketing Management, 99, 69-78. Scopus21 WoS19 |
| 2020 | Nguyen, L., Conduit, J., Lu, V., & Rao Hill, S. (2020). Collective Empowerment in Online Communities: Conceptualization, scale refinement and validation. Journal of Marketing Theory and Practice, 28(3), 301-317. Scopus18 WoS15 |
| 2020 | Fehrer, J., Conduit, J., Plewa, C., Li, L., Jaakkola, E., & Alexander, M. (2020). Market Shaping Dynamics: Interplay of Actor Engagement and Institutional Work. Journal of Business and Industrial Marketing, 35(9), 1425-1439. Scopus53 WoS44 |
| 2020 | Conduit, J., & Kleinaltenkamp, M. (2020). 'First things first': The AMS Review – Sheth Foundation 2020 annual doctoral competition for conceptual articles. AMS Review, 10(1-2), 6-7. Scopus1 |
| 2020 | Nguyen, L., Lu, V., Conduit, J., Tran, T., & Scholz, B. (2020). Driving enrolment intention through social media engagement: a study of Vietnamese prospective students. Higher Education Research and Development, 40(5), 1-17. Scopus19 WoS12 |
| 2020 | Lipnickas, G., Conduit, J., Plewa, C., & Wilkie, D. (2020). How much is enough? The role of effort in market shaping. Journal of Business and Industrial Marketing, 35(9), 1441-1451. Scopus9 WoS6 |
| 2020 | Karpen, I., & Conduit, J. (2020). Engaging in times of COVID-19 and beyond: Theorizing customer engagement through different paradigmatic lenses. Journal of Service Management, 31(6), 12 pages. Scopus56 WoS54 |
| 2019 | Conduit, J., Karpen, I., & Tierney, K. (2019). Volunteer Engagement: Conceptual Extensions and Value-in-Context Outcomes. Journal of Service Theory and Practice, 29(4), 462-487. Scopus23 WoS19 |
| 2019 | Ayi Wong, D., Conduit, J., & Plewa, C. (2019). Initiating actor engagement with novel products. Marketing Theory, 20(3), 299-319. Scopus4 WoS3 |
| 2019 | Akman, H., Plewa, C., & Conduit, J. (2019). Co-creating Value in Online Innovation Communities. European Journal of Marketing, 53(6), 1205-1233. Scopus81 WoS70 |
| 2019 | Nguyen, L., Lu, V., Rao Hill, S., & Conduit, J. (2019). The mediating role of brand knowledge on employees’ brand citizenship behaviour: Does organisational tenure matter?. Australasian Marketing Journal, 27(3), 169-178. Scopus29 WoS27 |
| 2019 | Conduit, J., Karpen, I., Plewa, C., & Kleinaltenkamp, M. (2019). Business Actor Engagement: Foundations, Developments and Opportunities. Industrial Marketing Management, 80, 1-3. Scopus12 WoS12 |
| 2019 | Brodie, R. J., Fehrer, J., Jaakkola, E., & Conduit, J. (2019). Actor engagement in networks: defining the conceptual domain. Journal of Service Research, 22(2), 173-188. Scopus288 WoS247 |
| 2019 | Dolan, R., Conduit, J., Frethey Bentham, C., Fahy, J., & Goodman, S. (2019). Social Media Engagement Behavior: A Framework for Engaging Customers in Social Media Content. European Journal of Marketing, 53(10), 2213-2243. Scopus437 WoS353 |
| 2019 | Gebhardt, G., Farrelly, F., & Conduit, J. (2019). Market intelligence dissemination practices. Journal of Marketing, 83(3), 72-90. Scopus45 WoS31 |
| 2019 | Kleinaltenkamp, M., Karpen, I., Plewa, C., Jaakkola, E., & Conduit, J. (2019). Collective engagement in organizational settings. Industrial Marketing Management, 80, 11-23. Scopus87 WoS77 |
| 2018 | Sim, M., Conduit, J., & Plewa, C. (2018). Engagement within a service system: a fuzzy set analysis in a higher education setting. Journal of Service Management, 29(3), 422-442. Scopus30 WoS27 |
| 2018 | Altschwager, T., Dolan, R., & Conduit, J. (2018). Social Brand Engagement: How Orientation Events Engage Students with the University. Australasian Marketing Journal, 26(2), 83-91. Scopus19 WoS18 |
| 2017 | Bowden, J., Conduit, J., Hollebeek, L., Luoma-Aho, V., & Solem, B. (2017). Engagement Valence Duality and Spillover Effects in Online Brand Communities. Journal of Service Theory and Practice, 27(4), 877-897. Scopus210 WoS181 |
| 2017 | Sharma, S., Conduit, J., & Rao Hill, S. (2017). Hedonic and eudaimonic well-being outcomes from co-creation roles: a study of vulnerable customers. Journal of Services Marketing, 31(4/5), 397-411. Scopus119 WoS112 |
| 2017 | Conduit, J., & Chen, T. (2017). Transcending and bridging co-creation and engagement: conceptual and empirical insights. Journal of Service Theory and Practice, 27(4), 714-720. Scopus24 WoS20 |
| 2017 | Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2017). Social Media: Communication Strategies, Engagement and Future Research Directions. International Journal of Wine Business Research, 29(1), 2-19. Scopus66 WoS49 |
| 2017 | Conduit, J., Plewa, C., Ho, J., & Lu, V. (2017). Facilitating student interaction capabilities: the interplay of individual, group and course-related factors. Journal of Strategic Marketing, 25(2), 114-127. Scopus7 WoS3 |
| 2017 | Altschwager, T., Conduit, J., Bouzdine-Chameeva, T., & Goodman, S. (2017). Branded marketing events: engaging Australian and French wine consumers. Journal of Service Theory and Practice, 27(2), 336-357. Scopus22 WoS19 |
| 2016 | Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Social media engagement behaviour: a uses and gratifications perspective. Journal of Strategic Marketing, 24(3-4), 261-277. Scopus588 WoS486 |
| 2016 | Nguyen, L., Conduit, J., Lu, V., & Rao Hill, S. (2016). Engagement in online communities: implications for consumer price perceptions. Journal of Strategic Marketing, 24(3-4), 241-260. Scopus25 WoS21 |
| 2016 | Plewa, C., Ho, W., Conduit, J., & Karpen, I. (2016). Reputation in higher education: a fuzzy set analysis of resource configurations. Journal of Business Research, 69(8), 3087-3095. Scopus123 WoS101 |
| 2016 | Hollebeek, L. D., Conduit, J., Sweeney, J., Soutar, G., Karpen, I. O., Jarvis, W., & Chen, T. (2016). Epilogue to the Special Issue and reflections on the future of engagement research. Journal of Marketing Management, 32(5-6), 586-594. Scopus65 WoS57 |
| 2016 | Hollebeek, L. D., Conduit, J., & Brodie, R. J. (2016). Strategic drivers, anticipated and unanticipated outcomes of customer engagement. Journal of Marketing Management, 32(5-6), 393-398. Scopus189 WoS164 |
| 2016 | Sharma, S., & Conduit, J. (2016). Cocreation culture in health care organizations. Journal of Service Research, 19(4), 438-457. Scopus54 WoS46 |
| 2015 | Altschwager, T., Goodman, S., Conduit, J., & Habel, C. (2015). Branded marketing events: a proposed "experiential needs-based" conceptual framework. Event Management, 19(3), 381-390. Scopus5 |
| 2015 | Plewa, C., Conduit, J., Quester, P., & Johnson, C. (2015). The impact of corporate volunteering on CSR image: a consumer perspective. Journal of Business Ethics, 127(3), 643-659. Scopus132 WoS111 |
| 2014 | Granger, K., Lu, V., Conduit, J., Crouch, R., & Habel, C. (2014). Keeping the faith! Drivers of participation in spiritually-based communities. Journal of Business Research, 67(2), 68-75. Scopus19 WoS18 |
| 2014 | Conduit, J., Matanda, M., & Mavondo, F. (2014). Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation. Journal of Marketing Management, 30(13-14), 1320-1352. Scopus20 WoS23 |
| 2014 | Sharma, S., Conduit, J., & Rao Hill, S. (2014). Organisational capabilities for customer participation in health care service innovation. Australasian Marketing Journal, 22(3), 179-188. Scopus77 WoS65 |
| 2011 | Brady, E., Brace-Govan, J., Brennan, L., & Conduit, J. (2011). Market orientation and marketing in nonprofit organizations. Indications for fundraising from Victoria. International Journal of Nonprofit and Voluntary Sector Marketing, 16(1), 84-98. WoS23 |
| 2001 | Conduit, J., & Mavondo, F. T. (2001). How critical is internal customer orientation to market orientation?. Journal of Business Research, 51(1), 11-24. Scopus261 WoS215 |
| 1996 | Quester, P., & Conduit, J. (1996). Standardisation, centralisation and marketing in multinational companies. International Business Review, 5(4), 395-421. Scopus31 |
| 1996 | Quester, P., & Conduit, J. (1996). Size and marketing centralization in multinational companies. Journal of Market-Focused Management, 1(3). |
| - | Uude, K., Plewa, C., & Conduit, J. (2025). Unpacking the dynamic nature of engagement: a conceptual model. JOURNAL OF SERVICES MARKETING, 20 pages. |
| Year | Citation |
|---|---|
| 2016 | Plewa, C., & Conduit, J. (Eds.) (2016). Making a Difference through Marketing: A quest for different perspectives. Singapore: Springer. DOI Scopus4 |
| 2016 | Plewa, C., & Conduit, J. (Eds.) (2016). Making a Difference through Marketing: A quest for different perspectives. Singapore: Springer. DOI Scopus4 |
| 2015 | Brodie, R., Hollebeek, L., & Conduit, J. L. (Eds.) (2015). Customer Engagement: Contemporary Issues and Challenges. New York: Routledge. Scopus13 |
| 2015 | Brodie, R., Hollebeek, L., & Conduit, J. L. (Eds.) (2015). Customer Engagement: Contemporary Issues and Challenges. New York: Routledge. Scopus13 |
| 2015 | Brodie, R. J., Hollebeek, L. D., & Conduit, J. (2015). Preface. |
| Year | Citation |
|---|---|
| 2024 | Plewa, C., Helmer, J., Uude, K., Conduit, J., & Forde, N. (2024). From Purpose to Impact: From partnerships to shaping systems. In N. O'Regan (Ed.), From Purpose to Impact: The University and Business Partnership (pp. 87-97). Routledge. DOI |
| 2022 | Hertrich, S., Haller, C., & Conduit, J. (2022). The louise a luxury wine hotel experience in the vineyards. In S. Kuma Dixit (Ed.), Routledge Handbook of Wine Tourism (pp. 508-521). Taylor Francis. DOI Scopus1 |
| 2021 | Barbour, K., Ankeny, R., Plewa, C., & Conduit, J. (2021). Scientific persona performance through online biographies and their relationship to historical models. In K. Niskanen, & M. Barany (Eds.), Gender, Embodiment, and the History of the Scholarly Persona: Incarnations and Contestations (pp. 215-233). London, United Kingdom: Palgrave MacMillan. DOI |
| 2019 | Jaakkola, E., Conduit, J., & Fehrer, J. (2019). Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service Dominant Paradigm. In S. L. Vargo, & R. F. Lusch (Eds.), The Sage Handbook of Service Dominant Logic (pp. 580-598). London, England; United Kingdom: SAGE. |
| 2018 | Dolan, R., Conduit, J., & Fahy, J. (2018). Creating, contributing and consuming behavior: How rational and affective appeals in social media facilitate engagement. In B. Rishi, & S. Bandyopadhyay (Eds.), Contemporary Issues in Social Media Marketing (pp. 102-116). New York: Routledge. DOI Scopus1 |
| 2018 | Bowden, J. L. H., Conduit, J., Hollebeek, L. D., & Luoma-aho, V. (2018). The role of social capital in shaping consumer engagement within online brand communities. In K. Johnston (Ed.), The Handbook of Communication Engagement (pp. 491-504). Hoboken, NJ: Wiley Blackwell. DOI Scopus28 |
| 2017 | Dolan, R., & Conduit, J. (2017). Social Media Analytics: Measurement Tools for Exploring Online Engagement. In E. Juholin, & V. Luoma-aho (Eds.), Mitattava Viestinta [In Finnish: Measurable Communication] (pp. 47-54). Helsinki, Finland: ProCom Ry. |
| 2016 | Conduit, J., Karpen, I., & Farrelly, F. (2016). Student engagement: a multiple layer phenomenon. In C. Plewa, & J. Conduit (Eds.), Making a Difference Through Marketing: A quest for different perspectives (pp. 229-245). Singapore: Springer. DOI Scopus27 |
| 2016 | Dolan, R., Conduit, J., & Fahy, J. (2016). Social media engagement: a construct of positively and negatively valenced engagement behaviours. In R. Brodie, L. Hollebeek, & J. Conduit (Eds.), Customer Engagement: Contemporary Issues and Challenges (pp. 102-123). London, United Kingdom: Routledge. DOI Scopus37 |
| 2015 | Conduit, J., & Mavondo, F. T. (2015). Internal Customer Orientation: Antecedents and Consequences. In Developments in Marketing Science Proceedings of the Academy of Marketing Science (pp. 208-213). Springer International Publishing. DOI Scopus1 |
| 2014 | Johnson, C. R., Plewa, C., Conduit, J., & Quester, P. (2014). Corporate volunteering: developing CSR image with internal and external benefits. In A. P. Newell (Ed.), Corporate Social Responsibility: challenges, benefits and impact on business performance (pp. 257-266). Nova Science Publishers. Scopus2 |
| 2000 | Mavondo, F. T., & Conduit, J. L. (2000). Construct validity of market orientation: Do people in different industries share the same meaning?. In R. B. McNaughton (Ed.), Developments in Australian Marketing. London, England: JAI Press Inc. |
| Year | Citation |
|---|---|
| 2025 | Sansome, K., Willmott, T., Baker, J., & Conduit, J. (2025). Understanding Barriers to Sustainability Transitions: A Service Ecosystem Perspective. In https://academyofmarketing.org/am2025-conference/. Cork, Ireland. |
| 2024 | Willmott, T. J., Sansome, K., Baker, J., & Conduit, J. (2024). Workshop: Co-designing sustainability initiatives in hospitals and aged care. In Proceedings of the 41st National IHHC Conference. Perth, Australia. |
| 2024 | Sansome, K., Baker, J., Conduit, J., & Willmott, T. (2024). Multi-level framework for overcoming barriers to sustainability transitions. In Proceedings of the SCP Boutique Conference 2024. Auckland. |
| 2024 | Thi Diem, M., Willmott, T., Conduit, J., Karpen, I., Plewa, C., Kleinaltenkamp, M., & Jaakkola, E. (2024). Collective engagement: Measurement and well-being outcomes. In ANZMAC 2024 Proceedings. Hobart. |
| 2024 | Sansome, K., Willmott, T., Baker, J., & Conduit, J. (2024). Understanding barriers to sustainability transitions: Multi-level framework. In ANZMAC 2024 Proceedings. Hobart. |
| 2024 | Sansome, K., Willmott, T., Baker, J., & Conduit, J. (2024). A sector-wide investigation into food waste in hospitals and aged care. In Proceedings of the 41st National IHHC Conference. Perth. |
| 2024 | Thi Diem, M., Willmott, T., Conduit, J., Karpen, I., Plewa, C., Kleinaltenkamp, M., & Jaakkola, E. (2024). Measuring collective engagement for a social purpose. In AM2024 Proceedings. Cardiff. |
| 2023 | Willmott, T. J., Dissanayake, M., Luck, E., & Conduit, J. (2023). Smart garments and ageing in place: A social marketing formative research study. In Proceedings of the 24th AMS World Marketing Congress. Canterbury, United Kingdom. |
| 2023 | Willmott, T., Karpen, I., Conduit, J., Plewa, C., Kleinaltenkamp, M., & Jaakkola, E. (2023). Developing collective engagement for social purpose: The role of compassion within connections among market actors. In 2023 Frontiers in Service Conference Proceedings. Maastricht, Netherlands. |
| 2023 | Sansome, K. (2023). Acknowledging Negatives? Understanding Valence In Perceived Brand Transparency. In ANZMAC 2022 Conference Proceedings. Perth, Australia. |
| 2023 | Wilkie, D., Conduit, J., & Wilkie, D. (2023). Transparency and Ecosystem Wellbeing: Facilitating Circular Economy. In ANZMAC conference proceedings. Ottago. |
| 2022 | Sansome, K., Conduit, J., & Wilkie, D. (2022). Acknowledging Negatives? Understanding Valence In Perceived Brand Transparency. In ANZMAC conference proceedings. Perth. |
| 2019 | Sansome, K., Wilkie, D., & Conduit, J. (2019). The multidimensional construct of transparency and its implications. In .. Wellington, New Zealand. |
| 2019 | Schneider, R. G., Wilkie, D., & Conduit, J. (2019). Differentiating consumer co-creation behaviour: The role of selfcongruity and culture. In .. Wellington, New Zealand. |
| Year | Citation |
|---|---|
| 2023 | Thi Diem, M., Willmott, T. J., Conduit, J., Karpen, I., Plewa, C., Kleinaltenkamp, M., & Jaakkola, E. (2023). Measuring collective engagement for a social purpose. Poster session presented at the meeting of Abstracts of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2023). Dunedin, New Zealand: ANZMAC. |
| 2021 | Kleinaltenkamp, M., Conduit, J., Plewa, C., Karpen, I., & Jaakkola, E. (2021). Collective engagement towards social purpose. Poster session presented at the meeting of Abstracts of the 7th Naples Forum on Service (NFS 2021) as published. Capri, Villa Orlandi. |
| 2019 | Fehrer, J., Alexander, M., Jaakkola, E., Conduit, J., Plewa, C., & Li, L. (2019). Actor Engagement Practices in Market Shaping. Poster session presented at the meeting of Naples Forum on Service. Ischia, Italy. |
| 2018 | kleinaltenkamp, M., Karpen, I., Plewa, C., Jaakkola, E., & Conduit, J. (2018). Collective Engagement in Organisational Settings. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. |
| 2018 | Barbour, K., Ankeny, R., Plewa, C., & Conduit, J. (2018). Engaging the public: scientific persona performance in online, public-facing biographical statements. Poster session presented at the meeting of Scientific Persona in Cultural Encounters (SPICE) Conference. Stockholm, Sweden. |
| 2018 | Tierney, K., Karpen, I., & Conduit, J. (2018). Spiritual Engagement: From Consumption to Anti-Consumption. Poster session presented at the meeting of Australia and New Zealand Marketing Academy (ANZMAC) Conference. Adelaide, Australia. |
| 2018 | Kleinaltenkamp, M., Plewa, C., Jaakkola, E., Karpen, I., & Conduit, J. (2018). Collective Engagement in Organizational Settings. Poster session presented at the meeting of Australia and New Zealand Marketing Academy (ANZMAC) Conference. Adelaide, Australia. |
| 2018 | Nguyen, L., Lu, V., Thanh, T., & Conduit, J. (2018). The impact of social media engagement on perceived brand image of higher education institution: A study of Vietnamese prospective students [abstract]. Poster session presented at the meeting of Australia and New Zealand Marketing Academy (ANZMAC) Conference. Adelaide, Australia. |
| 2018 | Laud, G., Karpen, I., & Conduit, J. (2018). Customer Creativity and Willingness to Contribute to Co-creative Innovation in Online Communities. Poster session presented at the meeting of Innovation And Product Development Conference (IPDMC). Porto, Portugal. |
| 2018 | Chaoluck, P., Medlin, C., & Conduit, J. (2018). Evidence for Three Role Behaviors for Frontline Service Employees. Poster session presented at the meeting of AMA Services Special Interest Group (SERVSIG) Conference. Paris, France. |
| 2018 | Tierney, K., Karpen, I., & Conduit, J. (2018). Expanding the Customer Engagement Concept: The Role of Spiritual Engagement. Poster session presented at the meeting of AMA Services Special Interest Group (SERVSIG) Conference. Paris, France. |
| 2018 | Laud, G., Karpen, I., & Conduit, J. (2018). Innovation in Online Communities: Conditions for Customer Creativity and Participation. Poster session presented at the meeting of AMA Services Special Interest Group (SERVSIG) Conference. Paris, France. |
| 2018 | Conduit, J., Ayi Wong, D., & Plewa, C. (2018). Initiating actor engagement with novel products. Poster session presented at the meeting of Abstracts of the 47th European Marketing Academy Conference (EMAC 2018). Glasgow, United Kingdom: EMAC. |
| 2017 | Sim, M., Plewa, C., & Conduit, J. (2017). Disposition to Engage – The Relevance of Personal Characteristics. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. |
| 2017 | Karpen, I., Conduit, J., Tierney, K., & Wright, M. (2017). Spiritual Engagement: A Missing Link in Service Research. Poster session presented at the meeting of Naples Forum on Service. Sorrento, Italy. |
| 2017 | Finsterwalder, J., Fehrer, J., Robinson, L., Conduit, J., & Brodie, R. (2017). From Emergence to Disruption ― Exploring the Rise and Fall of a Service Ecosystem from a Service-dominant Perspective. Poster session presented at the meeting of Naples Forum on Service. Sorrento, Italy. |
| 2017 | Medlin, C., Chaoluck, P., & Conduit, J. (2017). Service encounters through the lens of employee role behaviours: Implications for actor-actor-actor interaction. Poster session presented at the meeting of Naples Forum on Service. |
| 2017 | Conduit, J., Sharma, S., & Rao Hill, S. (2017). Well-Being Outcomes from Co-Creation Roles in Healthcare. Poster session presented at the meeting of Frontiers in Service. |
| 2017 | Conduit, J., & Haller, C. (2017). Using proximity theory to understand actor engagement in the French Wine Industry. Poster session presented at the meeting of .. Sonoma, USA. |
| 2017 | Altschwager, T., Dolan, R., & Conduit, J. (2017). University-Hosted Events Facilitate Social Brand Engagement. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference (ANZMAC). |
| 2017 | Ayi Wong, D., Conduit, J., & Plewa, C. (2017). Initiating Actor Engagement with New Service Offerings. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference (ANZMAC). |
| 2017 | Finsterwalder, J., Fehrer, J., Robinson, L., Conduit, J., & Brodie, R. (2017). Service Ecosystem Disruption: Identifying Tipping Points. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference (ANZMAC). |
| 2017 | Laud, G., Conduit, J., & Karpen, I. (2017). Managing Customers’ Creativity for Co-creative Innovation. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference (ANZMAC). |
| 2017 | Sim, M., Plewa, C., & Conduit, J. (2017). Identifying Typologies of Engagement Dispositions. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference (ANZMAC). |
| 2016 | Conduit, J., Plewa, C., & Brodie, R. (2016). Developing Resource Integration Capabilities in Wine Industry R&D Collaborations. Poster session presented at the meeting of Academy of Wine Business Research Conference. Adelaide, Australia. |
| 2016 | Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Facebook for Wine Brands: An Analysis of Post Strategies and User Engagement Actions. Poster session presented at the meeting of Academy of WIne Business Research Conference. |
| 2016 | Dolan, R., Conduit, J., & Fahy, J. (2016). Determining Uses and Gratifications for Social Media Engagement Behaviour. Poster session presented at the meeting of Frontiers in Service Conference. Bergen, Norway. |
| 2016 | Dolan, R., Conduit, J., & Fahy, J. (2016). Information Overload in Social Media: The Effect of Social Media Content Types on Engagement Behaviour. Poster session presented at the meeting of AMA Servsig Conference. Maastricht, The Netherlands. |
| 2016 | Brodie, R., Fehrer, J., Jaakkola, E., Conduit, J., & Hollebeek, L. (2016). From Customer to Actor Engagement: Exploring the Broader Conceptual Domain. Poster session presented at the meeting of European Marketing Academy Conference. Oslo, Norway. |
| 2016 | Brodie, R., Fehrer, J., Jaakkola, E., Hollebeek, L., & Conduit, J. (2016). From Customer to Actor: Continuing the Evolution of Engagement. Poster session presented at the meeting of Frontiers in Service Conference. Bergen, Norway. |
| 2016 | Nguyen, L., Conduit, J. L., Nguyen, D., & Nguyen, H. (2016). The Impact of Social Media Engagement on Customer Brand Perception: The Mediating Effect of electronic Word-of-Mouth”,. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference. |
| 2016 | Sharma, S., Conduit, J., Karpen, I., Rao Hill, S., & Farrelly, F. (2016). Co-creation in a Service Innovation Context. Poster session presented at the meeting of LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING. Melbourne, Australia: SPRINGER INT PUBLISHING AG. Scopus2 WoS1 |
| 2016 | Lake, W., & Conduit, J. (2016). How Social Marketing can address the Obesity Issue: The role of Corporate Reputation. Poster session presented at the meeting of LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING. Melbourne, Australia: SPRINGER INT PUBLISHING AG. Scopus3 WoS1 |
| 2015 | Nguyen, L., Lu, V., Conduit, J., & Rao Hill, S. (2015). The Process of Customer Collective Empowerment in Online Community: A Netnographic Study. Poster session presented at the meeting of European Marketing Academy Conference. Leuven, Belgium. |
| 2015 | Conduit, J., Karpen, I., & VandenBos, J. (2015). The Value-in-Context of Volunteer Engagement. Poster session presented at the meeting of European Marketing Academy Conference. Leuven, Belgium. |
| 2015 | Conduit, J., & Karpen, I. (2015). The Value of Spiritual Engagement in a Volunteering Context. Poster session presented at the meeting of .. New York, USA. |
| 2015 | Akman, H., Plewa, C., Conduit, J., & Brodie, R. (2015). Co-creation of innovation: exploring the role of collaborative communities. Poster session presented at the meeting of Australia and New Zealand Marketing Academy (ANZMAC). |
| 2015 | Conduit, J., Plewa, C., Ho, J., & Lu, V. (2015). Facilitating Student Interaction Capabilities through shared values and peer learning. Poster session presented at the meeting of Australia and New Zealand Marketing Academy. |
| 2015 | Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2015). Big Social Data and Social Media Analytics: Tools for exploring Social Media Engagement Behaviour. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference. |
| 2014 | Karpen, I., Conduit, J., & Hollebeek, L. (2014). Institutional Engagement: Its Conceptual Domain, Antecedent and Outcomes. Poster session presented at the meeting of AMA SERVSIG 2014 International Service Research Conference. Thessaloniki, Greece. |
| 2014 | Dolan, R., Fahy, J., Conduit, J., & Goodman, S. (2014). Customer Brand Engagement Behaviour in Online Social Networks: A Conceptual Framework. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Brisbane, Australia. |
| 2014 | Altschwager, T., Conduit, J., & Goodman, S. (2014). Dinner or Music: Which Events Enhance Customer Brand Engagement?. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Brisbane, Australia. |
| 2014 | Altschwager, T., Conduit, J., Bouzdine-Chameeva, T., & Goodman, S. (2014). Customer Engagement: A comparison between Australian and French Wine Events. Poster session presented at the meeting of Academy of Wine Business Research Conference proceedings. Geisenheim, Germany. |
| 2013 | Altschwager, T., Conduit, J., & Goodman, S. (2013). Branded Marketing Events: Facilitating Customer Brand Engagement. Poster session presented at the meeting of Academy of Wine Business Research Conference proceedings. St Catharines, Canada. |
| 2013 | Chaoluck, P., Medlin, C., & Conduit, J. (2013). The distinction between in-role and extra-role behaviour. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference proceedings. Auckland, New Zealand. |
| 2013 | Johnson, C., Plewa, C., Conduit, J., & Quester, P. (2013). Changing consumer perceptions of CSR image by communicating corporate volunteering involvement. Poster session presented at the meeting of European Marketing Academy Conference. Istanbul, Turkey: Istanbul Technical University. |
| 2013 | Altschwager, T., Conduit, J., & Goodman, S. (2013). Facilitating Engagement by Aligning Branded Marketing Events with Consumer Experiential Needs. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference. Auckland, New Zealand. |
| 2013 | Nguyen, L., Conduit, J., Rao HIll, S., & Lu, V. (2013). Consumer Engagement in Virtual Communities: Implications For Service Pricing. Poster session presented at the meeting of Frontier in Service Conference. Taiwan, Taipei. |
| 2012 | Johnson, C., Plewa, C., Conduit, J., & Quester, P. (2012). The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Adelaide. |
| 2012 | Akman, H., Rao Hill, S., & Conduit, J. (2012). What will it take for you to fix it yourself? The mediating effect of customer readiness on customer self-recovery. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference proceedings. Adelaide, Australia. |
| Year | Citation |
|---|---|
| 2019 | Conduit, J., Gray, N., & Findlay, C. (2019). Benefits of Trade: An Organisational Perspective. Results from Focus Groups in APEC Economies. |
ARC Discovery Project 2021-2024
Project title "Customer Engagement toward Social Purpose"
This project aims to develop knowledge on how to engender collective engagement for a social purpose, such that the collective actions of the group facilitate well-being of the broader community. The project generates new knowledge of how to drive the emergence of engagement from an individual to a collective level and understand the benefits gained by focusing this engagement on social purpose. Outcomes include measurement tools, an intervention framework for facilitating collective engagement, and mechanisms for leveraging this engagement for community well-being.
University of Adelaide Interdisciplinary Research Grant 2018
Project title "More than providing a microphone: Establishing a research cluster for public engagement with STEM research and policy"
University of Adelaide Priority Partner Grant (University of Strasbourg) 2016
Project title: "Toward an understanding of co-creation behaviours in the French wine industry: the Alsace-Champagne region"
Grape and Wine Research and Development Corporation (GWRDC) 2014 - 2015
Project title: “Wine Industry RD&E: Developing Partner Co-Creation Capabilities”
Barbara Kidman Women’s Fellowship 2013
| Date | Role | Research Topic | Program | Degree Type | Student Load | Student Name |
|---|---|---|---|---|---|---|
| 2022 | Co-Supervisor | Shaping Markets through Digital Technologies | Doctor of Philosophy | Doctorate | Full Time | Ms Judith Helmer |
| 2022 | Principal Supervisor | Multi-foci engagement interplay: An examination within Australian sport | Doctor of Philosophy | Doctorate | Full Time | Mr Harrison James De Picot |
| 2022 | Principal Supervisor | Collective Engagement Towards Social Purpose | Doctor of Philosophy | Doctorate | Full Time | Miss My Le |
| 2022 | Principal Supervisor | Multi-foci engagement interplay: An examination within Australian sport | Doctor of Philosophy | Doctorate | Full Time | Mr Harrison James De Picot |
| 2022 | Principal Supervisor | Collective Engagement Towards Social Purpose | Doctor of Philosophy | Doctorate | Full Time | Miss My Le |
| 2021 | Co-Supervisor | Understanding entrepreneurial alignment through the lens of institutional logics: The case of Chinese migrant entrepreneurs in Australia | Doctor of Philosophy | Doctorate | Part Time | Mr Kym William Chappell |
| 2021 | Co-Supervisor | Understanding entrepreneurial alignment through the lens of institutional logics: The case of Chinese migrant entrepreneurs in Australia | Doctor of Philosophy | Doctorate | Full Time | Mr Kym William Chappell |
| 2020 | Principal Supervisor | Transcendent Customer Experiences | Doctor of Philosophy | Doctorate | Part Time | Miss Katelyn Jane Harris |
| 2020 | Principal Supervisor | Transcendent Customer Experiences | Doctor of Philosophy | Doctorate | Full Time | Miss Katelyn Jane Harris |
| Date | Role | Research Topic | Program | Degree Type | Student Load | Student Name |
|---|---|---|---|---|---|---|
| 2022 - 2025 | Co-Supervisor | A Convenient Lie: A Critical Appraisal of Convenience for a Balanced Conceptualisation | Doctor of Philosophy | Doctorate | Full Time | Mrs Brittany May Currenti |
| 2021 - 2025 | Co-Supervisor | ENGAGEMENT DYNAMICS IN COLLABORATIVE SETTINGS | Doctor of Philosophy | Doctorate | Full Time | Ms Katrin Uude |
| 2021 - 2025 | Co-Supervisor | Storytelling for Social Impact. Pathways to Storyhearing and Stimuli for Action. | Doctor of Philosophy | Doctorate | Full Time | Ms Karolina Kaczorowska |
| 2020 - 2024 | Principal Supervisor | A Consumer-Based Conceptualisation of Brand Transparency: Understanding the Mechanisms and Dynamics of Perception Formation | Doctor of Philosophy | Doctorate | Full Time | Dr Kate Louise Sansome |
| 2018 - 2022 | Principal Supervisor | EVOLUTION OF MARKETS: MARKET SHAPING AND THE ROLE OF THE CONSUMER | Doctor of Philosophy | Doctorate | Full Time | Mr Gediminas Lipnickas |
| 2016 - 2019 | Co-Supervisor | Actor Engagement with Service Providers | Doctor of Philosophy | Doctorate | Full Time | Mr Max Sim |
| 2016 - 2019 | Co-Supervisor | Engagement with Novel Products | Doctor of Philosophy | Doctorate | Full Time | Ms Diana Ayi Wong |
| 2014 - 2015 | Co-Supervisor | Social Media Engagement Behaviour: A Uses and Gratifications Perspective | Doctor of Philosophy | Doctorate | Full Time | APrf Rebecca Marie Dolan |
| 2013 - 2017 | Co-Supervisor | Assessment of Customer Perceptions Towards Frontline Service Employees' Role Behaviours | Doctor of Philosophy | Doctorate | Part Time | Miss Phiangdao Chaoluck |
| 2012 - 2016 | Principal Supervisor | Investigating the Role of Online Community Engagement and Consumer Online Collective Empowerment for Consumer Price Fairness Perception | Doctor of Philosophy | Doctorate | Full Time | Mr Long Thang Van Nguyen |
| 2012 - 2015 | Co-Supervisor | Branded Marketing Events: The Influence of Event Experience on Customer Engagement | Doctor of Philosophy | Doctorate | Full Time | Miss Teagan Lynette Altschwager |
| 2012 - 2016 | Co-Supervisor | Value Co-creation in Online Collaborative Innovation Communities: Exploring the Drivers and Outcomes of Value Co-creation Activities from the Individual Community Member Point of View | Doctor of Philosophy | Doctorate | Full Time | Dr Hande Muberra Akman |
| 2012 - 2019 | Co-Supervisor | Conflict in the Consumer Identity: The Coexistence and Consequences of Environmental Identity and Material Identity | Doctor of Philosophy | Doctorate | Part Time | William Shannon Lake |
| 2011 - 2016 | Principal Supervisor | Organisational conditions for co-creation: a health care context | Doctor of Philosophy | Doctorate | Part Time | Ms Shikha Sharma |
| Date | Role | Board name | Institution name | Country |
|---|---|---|---|---|
| 2022 - 2024 | Board Member | Australian Housing and Urban Research Institute | AHURI | Australia |
| 2021 - ongoing | Board Member | KESAB Environmental Solutions | Not-for-profit organisation | Australia |
| 2020 - ongoing | Board Member | Green Industries SA | Government of South Australia | Australia |
| 2015 - 2018 | Advisory Board Member | St Vincent de Paul Society Business Advisory Panel | St Vincent de Paul Society of SA | Australia |
| Date | Role | Committee | Institution | Country |
|---|---|---|---|---|
| 2018 - 2020 | Treasurer | Australia and New Zealand Marketing Academy (ANZMAC) Executive Committee | ANZMAC | Australia |
| Date | Role | Membership | Country |
|---|---|---|---|
| 2011 - ongoing | - | Australian Marketing Institute | - |
| 2005 - 2010 | - | Australian Market and Social Research Society | - |
| Date | Role | Editorial Board Name | Institution | Country |
|---|---|---|---|---|
| 2019 - ongoing | Associate Editor | Journal of Service Theory and Practice | Emerald Publishing | Australia |
| 2019 - ongoing | Board Member | AMS Review | Academy of Marketing Science | United States |
| 2016 - ongoing | Board Member | Journal of Service Theory and Practice | - | - |
| Date | Office Name | Institution | Country |
|---|---|---|---|
| 2023 - ongoing | Acting Executive Dean, Faculty of Arts, Business, Law and Economics | University of Adelaide | Australia |
| 2022 - ongoing | Deputy Dean Research | Faculty of Arts, Business, Law and Economics | Australia |
| 2021 - 2022 | Interim Deputy Dean Research | Faculty of Professions | Australia |
| 2021 - 2022 | Associate Head Engagement | Adelaide Business School | Australia |
| 2019 - 2021 | Head of Marketing Discipline | University of Adelaide | Australia |
| 2018 - 2018 | Conference Co-Chair | Australia and New Zealand Marketing Academy (ANZMAC) Conference | Australia |
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