Professor Jodie Conduit
Acting Executive Dean
Arts, Business, Law and Economics Faculty Office
Faculty of Arts, Business, Law and Economics
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
Jodie Conduit is the Interim Executive Dean of the Faculty of Arts, Business, Law and Economics. Her research interests lie in understanding how to engage consumers and other stakeholders to work together to change ecosystems and achieve meaningful outcomes for society, particularly in context of a circular economy. This underpins her research agenda in the areas of customer engagement, market shaping, value co-creation, and more broadly in service research. Her research has been widely published in leading journals including the Journal of Marketing, Journal of Service Research, Industrial Marketing Management, European Journal of Marketing, Journal of Business Ethics, and Journal of Service Management among others. Jodie is an Associate Editor for the Journal of Service Theory and Practice and an editorial board member for AMS Review. She is also a Board Member for Green Industries SA and KESAB Environmental Solutions.
My research interests lie in understanding how to engage consumers in interactions with organizations, and each other, that enable them to work together to achieve meaningful and relevant outcomes. This underpins my research agenda in the areas of customer engagement, value co-creation, and more broadly in service research.
Thus, my key specific research areas of interest include:
- customer and actor engagement,
- value co-creation,
- customer experience, and
- service innovation.
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Appointments
Date Position Institution name 2023 - ongoing Interim Executive Dean Faculty of ABLE, University of Adelaide 2022 - ongoing Deputy Dean, Research University of Adelaide 2022 - 2024 Board Member Australian Housing and Urban Research Institute 2021 - 2022 Associate Head (Engagement) University of Adelaide 2021 - ongoing Board Member KESAB Environmental Solutions 2020 - ongoing Board Member Green Industries SA 2020 - ongoing Professor of Marketing University of Adelaide 2019 - 2021 Head of Marketing Discipline University of Adelaide 2018 - ongoing Visiting Professor EM Strasbourg Business School 2017 - 2019 Associate Professor University of Adelaide 2011 - 2016 Senior Lecturer University of Adelaide 2005 - 2010 Senior Research Consultant National Australia Bank 2002 - 2005 Principal Consultant Forethought Research 2000 - 2002 Lecturer Monash University -
Awards and Achievements
Date Type Title Institution Name Country Amount 2020 Research Award Best Paper Award, Journal of Service Theory and Practice Journal of Service Theory and Practice United Kingdom - 2019 Research Award Faculty of Professions, Research Excellence Award University of Adelaide Australia - 2019 Research Award Adelaide Business School, Researcher of the Year Award The University of Adelaide Australia - 2018 Research Award Executive Dean's Award for Best Mentor Faculty of Professions Australia - 2018 Research Award Faculty of Professions Womens Research Fellowship - - - 2017 Research Award Executive Dean Commendation for Excellence in Research - - - 2016 Research Award The University of Adelaide Women's Research Excellence Award (Mid Career) - - - 2016 Research Award Executive Dean Award for Excellence in Research - - - 2016 Research Award Outstanding Reviewer for European Journal of Marketing: Emerald Literati Network Awards for Excellence: - - - 2015 Teaching Award Executive Dean Award for Excellence in Teaching - - - 2015 Research Award Best Paper Award Nominee, International Vincentian Business Ethics Conference - - - 2015 Research Award Best Paper Award, Marketing Education Track, ANZMAC Conference - - - 2015 Research Award Executive Dean Commendation for Excellence in Research - - - 2015 Research Award Best Reviewer Award, Marketing Strategy and Strategic Marketing Track, ANZMAC Conference - - - 2014 Research Award Best Reviewer Award, Services Marketing Track, ANZMAC Conference - - - 2014 Research Award Best Paper Award, Academy of Wine Business Research Conference - - - 2002 Research Award Best Paper Award, AMS Multicultural Marketing Conference - - - 2000 Research Award Best Paper Award, AMA Research Symposia on the Marketing Entrepreneurship Interface - - - -
Education
Date Institution name Country Title Monash University Australia PhD University of Adelaide Australia Bachelor of Commerce (Honours) University of Adelaide Australia Graduate.Certificate in Online Learning (Higher Education) -
Certifications
Date Title Institution name Country 2011 Certified Praticising Marketer (CPM) Australian Marketing Institute - 2005 Qualified Practising Market Researcher (QPMR) Australian Market and Social Research Society -
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Journals
Year Citation 2024 Sansome, K., Conduit, J., & Wilkie, D. (2024). Consumer-based Conceptualisation of Brand Transparency: Scope, Characteristics, and Contextual Determinants. European Journal of Marketing. 2024 Gray, H., Dolan, R., Wilkie, D. C. H., Conduit, J., & Burgess, A. (2024). Social purpose branding approaches: a typology of how brands engage with a social purpose. European Journal of Marketing, 58(5), 1207-1240.
Scopus12024 Lipnickas, G., Plewa, C., Conduit, J., & Wilkie, D. (2024). Reducing Resource Expenditure in Value Co-Creation: A Path to Market Shaping. Australasian Marketing Journal, 15 pages.
2024 Kaczorowska, K., Conduit, J., & Goodman, S. (2024). Engaging through storytelling: the interplay of engagement with a story, cause, and charity. Journal of Brand Management, 31(3), 265-292.
Scopus22024 Sansome, K., Wilkie, D., & Conduit, J. (2024). Beyond information availability: Specifying the dimensions of consumer perceived brand transparency. Journal of Business Research, 170, 15 pages.
Scopus42023 Laud, G., Conduit, J., & Karpen, I. O. (2023). Member (co)creativity in open innovation communities. European Journal of Marketing, 57(8), 2021-2047.
Scopus52023 Conduit, J., Karpen, I. O., & Willmott, T. (2023). User circularity practices: Adopting a user stewardship perspective for a circular economy. AMS Review, 13(3-4), 211-231.
Scopus42023 Karpen, I., Edvardsson, B., Tronvoll, B., Jaakkola, E., & Conduit, J. (2023). Circular Service Management: Toward Conceptual Understanding and Service Research Priorities for a More Sustainable Future. Journal of Service Management, 34(6), 50-69.
Scopus12022 Ferrell, O. C., Conduit, J., Edvardsson, B., & Vargo, S. L. (2022). The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science. AMS Review, 11(3-4), 390-394.
Scopus32022 Sim, M., Conduit, J., Plewa, C., & Hentzen, J. (2022). Customer Engagement with Service Providers. An Empirical Investigation of Customer Engagement Dispositions. European Journal of Marketing, 56(7), 1-30.
Scopus10 WoS62022 McDonald, H., Biscaia, R., Yoshida, M., Conduit, J., & Doyle, J. (2022). Customer Engagement in Sport: An updated review and research agenda. Journal of Sport Management, 36(3), 289-304.
Scopus30 WoS112022 Scholz, B., Lu, V. N., Conduit, J., Szantyr, D., Crabb, S., & Happell, B. (2022). An exploratory study of men’s access to mental health services.. Psychology of Men and Masculinities, 23(4), 412-421.
Scopus3 WoS12022 Altschwager, T., Conduit, J., Karpen, I., & Goodman, S. (2022). Event Engagement: Using event experiences to build brands. Australasian Marketing Journal, 32(1), 31-44.
2021 Conduit, J., Lu, V., & Veer, E. (2021). (Re)Gaining our Voice: Future of Marketing in Australasia. Australasian Marketing Journal, 30(3), 10 pages.
Scopus15 WoS112021 Kleinaltenkamp, M., Conduit, J., Plewa, C., Karpen, I., & Jaakkola, E. (2021). Engagement-driven Institutionalization in Market Shaping: Synchronizing and Stabilizing Collective Engagement. Industrial Marketing Management, 99, 69-78.
Scopus17 WoS92020 Nguyen, L., Conduit, J., Lu, V., & Rao Hill, S. (2020). Collective Empowerment in Online Communities: Conceptualization, scale refinement and validation. Journal of Marketing Theory and Practice, 28(3), 301-317.
Scopus10 WoS62020 Fehrer, J., Conduit, J., Plewa, C., Li, L., Jaakkola, E., & Alexander, M. (2020). Market Shaping Dynamics: Interplay of Actor Engagement and Institutional Work. Journal of Business and Industrial Marketing, 35(9), 1425-1439.
Scopus42 WoS272020 Conduit, J., & Kleinaltenkamp, M. (2020). 'First things first': The AMS Review – Sheth Foundation 2020 annual doctoral competition for conceptual articles. AMS Review, 10(1-2), 6-7.
Scopus12020 Nguyen, L., Lu, V., Conduit, J., Tran, T., & Scholz, B. (2020). Driving enrolment intention through social media engagement: a study of Vietnamese prospective students. Higher Education Research and Development, 40(5), 1-17.
Scopus10 WoS22020 Lipnickas, G., Conduit, J., Plewa, C., & Wilkie, D. (2020). How much is enough? The role of effort in market shaping. Journal of Business and Industrial Marketing, 35(9), 1441-1451.
Scopus8 WoS42020 Karpen, I., & Conduit, J. (2020). Engaging in times of COVID-19 and beyond: Theorizing customer engagement through different paradigmatic lenses. Journal of Service Management, 31(6), 12 pages.
Scopus50 WoS392019 Conduit, J., Karpen, I., & Tierney, K. (2019). Volunteer Engagement: Conceptual Extensions and Value-in-Context Outcomes. Journal of Service Theory and Practice, 29(4), 462-487.
Scopus18 WoS92019 Ayi Wong, D., Conduit, J., & Plewa, C. (2019). Initiating actor engagement with novel products. Marketing Theory, 20(3), 299-319.
Scopus4 WoS32019 Akman, H., Plewa, C., & Conduit, J. (2019). Co-creating Value in Online Innovation Communities. European Journal of Marketing, 53(6), 1205-1233.
Scopus62 WoS432019 Nguyen, L., Lu, V., Rao Hill, S., & Conduit, J. (2019). The mediating role of brand knowledge on employees’ brand citizenship behaviour: Does organisational tenure matter?. Australasian Marketing Journal, 27(3), 169-178.
Scopus25 WoS202019 Conduit, J., Karpen, I., Plewa, C., & Kleinaltenkamp, M. (2019). Business Actor Engagement: Foundations, Developments and Opportunities. Industrial Marketing Management, 80, 1-3.
Scopus10 WoS92019 Brodie, R. J., Fehrer, J., Jaakkola, E., & Conduit, J. (2019). Actor engagement in networks: defining the conceptual domain. Journal of Service Research, 22(2), 173-188.
Scopus233 WoS1662019 Dolan, R., Conduit, J., Frethey Bentham, C., Fahy, J., & Goodman, S. (2019). Social Media Engagement Behavior: A Framework for Engaging Customers in Social Media Content. European Journal of Marketing, 53(10), 2213-2243.
Scopus303 WoS1592019 Gebhardt, G., Farrelly, F., & Conduit, J. (2019). Market intelligence dissemination practices. Journal of Marketing, 83(3), 72-90.
Scopus32 WoS192019 Kleinaltenkamp, M., Karpen, I., Plewa, C., Jaakkola, E., & Conduit, J. (2019). Collective engagement in organizational settings. Industrial Marketing Management, 80, 11-23.
Scopus73 WoS512018 Sim, M., Conduit, J., & Plewa, C. (2018). Engagement within a service system: a fuzzy set analysis in a higher education setting. Journal of Service Management, 29(3), 422-442.
Scopus26 WoS202018 Altschwager, T., Dolan, R., & Conduit, J. (2018). Social Brand Engagement: How Orientation Events Engage Students with the University. Australasian Marketing Journal, 26(2), 83-91.
Scopus17 WoS132017 Bowden, J., Conduit, J., Hollebeek, L., Luoma-Aho, V., & Solem, B. (2017). Engagement Valence Duality and Spillover Effects in Online Brand Communities. Journal of Service Theory and Practice, 27(4), 877-897.
Scopus180 WoS1342017 Sharma, S., Conduit, J., & Rao Hill, S. (2017). Hedonic and eudaimonic well-being outcomes from co-creation roles: a study of vulnerable customers. Journal of Services Marketing, 31(4/5), 397-411.
Scopus97 WoS722017 Conduit, J., & Chen, T. (2017). Transcending and bridging co-creation and engagement: conceptual and empirical insights. Journal of Service Theory and Practice, 27(4), 714-720.
Scopus22 WoS172017 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2017). Social Media: Communication Strategies, Engagement and Future Research Directions. International Journal of Wine Business Research, 29(1), 2-19.
Scopus62 WoS372017 Conduit, J., Plewa, C., Ho, J., & Lu, V. (2017). Facilitating student interaction capabilities: the interplay of individual, group and course-related factors. Journal of Strategic Marketing, 25(2), 114-127.
Scopus5 WoS12017 Altschwager, T., Conduit, J., Bouzdine-Chameeva, T., & Goodman, S. (2017). Branded marketing events: engaging Australian and French wine consumers. Journal of Service Theory and Practice, 27(2), 336-357.
Scopus17 WoS132016 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Social media engagement behaviour: a uses and gratifications perspective. Journal of Strategic Marketing, 24(3-4), 261-277.
Scopus500 WoS3272016 Nguyen, L., Conduit, J., Lu, V., & Rao Hill, S. (2016). Engagement in online communities: implications for consumer price perceptions. Journal of Strategic Marketing, 24(3-4), 241-260.
Scopus23 WoS192016 Plewa, C., Ho, W., Conduit, J., & Karpen, I. (2016). Reputation in higher education: a fuzzy set analysis of resource configurations. Journal of Business Research, 69(8), 3087-3095.
Scopus99 WoS682016 Hollebeek, L. D., Conduit, J., Sweeney, J., Soutar, G., Karpen, I. O., Jarvis, W., & Chen, T. (2016). Epilogue to the Special Issue and reflections on the future of engagement research. Journal of Marketing Management, 32(5-6), 586-594.
Scopus62 WoS522016 Hollebeek, L. D., Conduit, J., & Brodie, R. J. (2016). Strategic drivers, anticipated and unanticipated outcomes of customer engagement. Journal of Marketing Management, 32(5-6), 393-398.
Scopus157 WoS1202016 Sharma, S., & Conduit, J. (2016). Cocreation culture in health care organizations. Journal of Service Research, 19(4), 438-457.
Scopus50 WoS372015 Altschwager, T., Goodman, S., Conduit, J., & Habel, C. (2015). Branded marketing events: a proposed "experiential needs-based" conceptual framework. Event Management, 19(3), 381-390.
Scopus52015 Plewa, C., Conduit, J., Quester, P., & Johnson, C. (2015). The impact of corporate volunteering on CSR image: a consumer perspective. Journal of Business Ethics, 127(3), 643-659.
Scopus114 WoS862014 Granger, K., Lu, V., Conduit, J., Crouch, R., & Habel, C. (2014). Keeping the faith! Drivers of participation in spiritually-based communities. Journal of Business Research, 67(2), 68-75.
Scopus19 WoS182014 Conduit, J., Matanda, M., & Mavondo, F. (2014). Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation. Journal of Marketing Management, 30(13-14), 1320-1352.
Scopus17 WoS192014 Sharma, S., Conduit, J., & Rao Hill, S. (2014). Organisational capabilities for customer participation in health care service innovation. Australasian Marketing Journal, 22(3), 179-188.
Scopus75 WoS582011 Brady, E., Brace-Govan, J., Brennan, L., & Conduit, J. (2011). Market orientation and marketing in nonprofit organizations. Indications for fundraising from Victoria. International Journal of Nonprofit and Voluntary Sector Marketing, 16(1), 84-98.
WoS212001 Conduit, J., & Mavondo, F. T. (2001). How critical is internal customer orientation to market orientation?. Journal of Business Research, 51(1), 11-24.
Scopus253 WoS1991996 Quester, P., & Conduit, J. (1996). Standardisation, centralisation and marketing in multinational companies. International Business Review, 5(4), 395-421.
Scopus291996 Quester, P., & Conduit, J. (1996). Size and marketing centralization in multinational companies. Journal of Market-Focused Management, 1(3).
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Books
Year Citation 2016 Plewa, C., & Conduit, J. (Eds.) (2016). Making a Difference through Marketing: A quest for different perspectives. Singapore: Springer.
DOI Scopus32016 Plewa, C., & Conduit, J. (Eds.) (2016). Making a Difference through Marketing: A quest for different perspectives. Singapore: Springer.
DOI Scopus32015 Brodie, R., Hollebeek, L., & Conduit, J. L. (Eds.) (2015). Customer Engagement: Contemporary Issues and Challenges. New York: Routledge.
Scopus122015 Brodie, R., Hollebeek, L., & Conduit, J. L. (Eds.) (2015). Customer Engagement: Contemporary Issues and Challenges. New York: Routledge.
Scopus122015 Brodie, R. J., Hollebeek, L. D., & Conduit, J. (2015). Preface. -
Book Chapters
Year Citation 2024 Plewa, C., Helmer, J., Uude, K., Conduit, J., & Forde, N. (2024). From Purpose to Impact: From partnerships to shaping systems. In N. O'Regan (Ed.), From Purpose to Impact: The University and Business Partnership (pp. 87-97). Routledge.
DOI2022 Hertrich, S., Haller, C., & Conduit, J. (2022). The louise a luxury wine hotel experience in the vineyards. In S. Kuma Dixit (Ed.), Routledge Handbook of Wine Tourism (pp. 508-521). Taylor Francis.
DOI Scopus12021 Barbour, K., Ankeny, R., Plewa, C., & Conduit, J. (2021). Scientific persona performance through online biographies and their relationship to historical models. In K. Niskanen, & M. Barany (Eds.), Gender, Embodiment, and the History of the Scholarly Persona: Incarnations and Contestations (pp. 215-233). London, United Kingdom: Palgrave MacMillan.
DOI2019 Jaakkola, E., Conduit, J., & Fehrer, J. (2019). Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service Dominant Paradigm. In S. L. Vargo, & R. F. Lusch (Eds.), The Sage Handbook of Service Dominant Logic (pp. 580-598). London, England; United Kingdom: SAGE. 2018 Dolan, R., Conduit, J., & Fahy, J. (2018). Creating, contributing and consuming behavior: How rational and affective appeals in social media facilitate engagement. In B. Rishi, & S. Bandyopadhyay (Eds.), Contemporary Issues in Social Media Marketing (pp. 102-116). New York: Routledge.
DOI Scopus12018 Bowden, J. L. H., Conduit, J., Hollebeek, L. D., & Luoma-aho, V. (2018). The role of social capital in shaping consumer engagement within online brand communities. In K. Johnston (Ed.), The Handbook of Communication Engagement (pp. 491-504). Hoboken, NJ: Wiley Blackwell.
DOI Scopus242017 Dolan, R., & Conduit, J. (2017). Social Media Analytics: Measurement Tools for Exploring Online Engagement. In E. Juholin, & V. Luoma-aho (Eds.), Mitattava Viestinta [In Finnish: Measurable Communication] (pp. 47-54). Helsinki, Finland: ProCom Ry. 2016 Conduit, J., Karpen, I., & Farrelly, F. (2016). Student engagement: a multiple layer phenomenon. In C. Plewa, & J. Conduit (Eds.), Making a Difference Through Marketing: A quest for different perspectives (pp. 229-245). Singapore: Springer.
DOI Scopus242016 Dolan, R., Conduit, J., & Fahy, J. (2016). Social media engagement: a construct of positively and negatively valenced engagement behaviours. In R. Brodie, L. Hollebeek, & J. Conduit (Eds.), Customer Engagement: Contemporary Issues and Challenges (pp. 102-123). London, United Kingdom: Routledge.
DOI Scopus272015 Conduit, J., & Mavondo, F. T. (2015). Internal Customer Orientation: Antecedents and Consequences. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 208-213). Springer International Publishing.
DOI2014 Johnson, C. R., Plewa, C., Conduit, J., & Quester, P. (2014). Corporate volunteering: developing CSR image with internal and external benefits. In A. P. Newell (Ed.), Corporate Social Responsibility: challenges, benefits and impact on business performance (pp. 257-266). Nova Science Publishers.
Scopus22000 Mavondo, F. T., & Conduit, J. L. (2000). Construct validity of market orientation: Do people in different industries share the same meaning?. In R. B. McNaughton (Ed.), Developments in Australian Marketing. London, England: JAI Press Inc. -
Conference Papers
Year Citation 2024 Sansome, K., Baker, J., Conduit, J., & Willmott, T. (2024). Multi-level framework for overcoming barriers to sustainability transitions. In Proceedings of the SCP Boutique Conference 2024. Auckland. -
Conference Items
Year Citation 2021 Kleinaltenkamp, M., Conduit, J., Plewa, C., Karpen, I., & Jaakkola, E. (2021). Collective engagement towards social purpose. Poster session presented at the meeting of Abstracts of the 7th Naples Forum on Service (NFS 2021) as published. Capri, Villa Orlandi. 2019 Sansome, K., Wilkie, D., & Conduit, J. (2019). The multidimensional construct of transparency and its implications. Poster session presented at the meeting of .. Wellington, New Zealand. 2019 Schneider, R. G., Wilkie, D., & Conduit, J. (2019). Differentiating consumer co-creation behaviour: The role of selfcongruity and culture. Poster session presented at the meeting of .. Wellington, New Zealand. 2019 Fehrer, J., Alexander, M., Jaakkola, E., Conduit, J., Plewa, C., & Li, L. (2019). Actor Engagement Practices in Market Shaping. Poster session presented at the meeting of Naples Forum on Service. Ischia, Italy. 2018 kleinaltenkamp, M., Karpen, I., Plewa, C., Jaakkola, E., & Conduit, J. (2018). Collective Engagement in Organisational Settings. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. 2018 Barbour, K., Ankeny, R., Plewa, C., & Conduit, J. (2018). Engaging the public: scientific persona performance in online, public-facing biographical statements. Poster session presented at the meeting of Scientific Persona in Cultural Encounters (SPICE) Conference. Stockholm, Sweden. 2018 Tierney, K., Karpen, I., & Conduit, J. (2018). Spiritual Engagement: From Consumption to Anti-Consumption. Poster session presented at the meeting of Australia and New Zealand Marketing Academy (ANZMAC) Conference. Adelaide, Australia. 2018 Kleinaltenkamp, M., Plewa, C., Jaakkola, E., Karpen, I., & Conduit, J. (2018). Collective Engagement in Organizational Settings. Poster session presented at the meeting of Australia and New Zealand Marketing Academy (ANZMAC) Conference. Adelaide, Australia. 2018 Nguyen, L., Lu, V., Thanh, T., & Conduit, J. (2018). The impact of social media engagement on perceived brand image of higher education institution: A study of Vietnamese prospective students [abstract]. Poster session presented at the meeting of Australia and New Zealand Marketing Academy (ANZMAC) Conference. Adelaide, Australia. 2018 Laud, G., Karpen, I., & Conduit, J. (2018). Customer Creativity and Willingness to Contribute to Co-creative Innovation in Online Communities. Poster session presented at the meeting of Innovation And Product Development Conference (IPDMC). Porto, Portugal. 2018 Chaoluck, P., Medlin, C., & Conduit, J. (2018). Evidence for Three Role Behaviors for Frontline Service Employees. Poster session presented at the meeting of AMA Services Special Interest Group (SERVSIG) Conference. Paris, France. 2018 Tierney, K., Karpen, I., & Conduit, J. (2018). Expanding the Customer Engagement Concept: The Role of Spiritual Engagement. Poster session presented at the meeting of AMA Services Special Interest Group (SERVSIG) Conference. Paris, France. 2018 Laud, G., Karpen, I., & Conduit, J. (2018). Innovation in Online Communities: Conditions for Customer Creativity and Participation. Poster session presented at the meeting of AMA Services Special Interest Group (SERVSIG) Conference. Paris, France. 2018 Conduit, J., Ayi Wong, D., & Plewa, C. (2018). Initiating actor engagement with novel products. Poster session presented at the meeting of Abstracts of the 47th European Marketing Academy Conference (EMAC 2018). Glasgow, United Kingdom: EMAC. 2017 Sim, M., Plewa, C., & Conduit, J. (2017). Disposition to Engage – The Relevance of Personal Characteristics. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. 2017 Karpen, I., Conduit, J., Tierney, K., & Wright, M. (2017). Spiritual Engagement: A Missing Link in Service Research. Poster session presented at the meeting of Naples Forum on Service. Sorrento, Italy. 2017 Finsterwalder, J., Fehrer, J., Robinson, L., Conduit, J., & Brodie, R. (2017). From Emergence to Disruption ― Exploring the Rise and Fall of a Service Ecosystem from a Service-dominant Perspective. Poster session presented at the meeting of Naples Forum on Service. Sorrento, Italy. 2017 Medlin, C., Chaoluck, P., & Conduit, J. (2017). Service encounters through the lens of employee role behaviours: Implications for actor-actor-actor interaction. Poster session presented at the meeting of Naples Forum on Service. 2017 Conduit, J., Sharma, S., & Rao Hill, S. (2017). Well-Being Outcomes from Co-Creation Roles in Healthcare. Poster session presented at the meeting of Frontiers in Service. 2017 Conduit, J., & Haller, C. (2017). Using proximity theory to understand actor engagement in the French Wine Industry. Poster session presented at the meeting of .. Sonoma, USA. 2017 Altschwager, T., Dolan, R., & Conduit, J. (2017). University-Hosted Events Facilitate Social Brand Engagement. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference (ANZMAC). 2017 Ayi Wong, D., Conduit, J., & Plewa, C. (2017). Initiating Actor Engagement with New Service Offerings. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference (ANZMAC). 2017 Finsterwalder, J., Fehrer, J., Robinson, L., Conduit, J., & Brodie, R. (2017). Service Ecosystem Disruption: Identifying Tipping Points. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference (ANZMAC). 2017 Laud, G., Conduit, J., & Karpen, I. (2017). Managing Customers’ Creativity for Co-creative Innovation. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference (ANZMAC). 2017 Sim, M., Plewa, C., & Conduit, J. (2017). Identifying Typologies of Engagement Dispositions. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference (ANZMAC). 2016 Conduit, J., Plewa, C., & Brodie, R. (2016). Developing Resource Integration Capabilities in Wine Industry R&D Collaborations. Poster session presented at the meeting of Academy of Wine Business Research Conference. Adelaide, Australia. 2016 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Facebook for Wine Brands: An Analysis of Post Strategies and User Engagement Actions. Poster session presented at the meeting of Academy of WIne Business Research Conference. 2016 Dolan, R., Conduit, J., & Fahy, J. (2016). Determining Uses and Gratifications for Social Media Engagement Behaviour. Poster session presented at the meeting of Frontiers in Service Conference. Bergen, Norway. 2016 Dolan, R., Conduit, J., & Fahy, J. (2016). Information Overload in Social Media: The Effect of Social Media Content Types on Engagement Behaviour. Poster session presented at the meeting of AMA Servsig Conference. Maastricht, The Netherlands. 2016 Brodie, R., Fehrer, J., Jaakkola, E., Conduit, J., & Hollebeek, L. (2016). From Customer to Actor Engagement: Exploring the Broader Conceptual Domain. Poster session presented at the meeting of European Marketing Academy Conference. Oslo, Norway. 2016 Brodie, R., Fehrer, J., Jaakkola, E., Hollebeek, L., & Conduit, J. (2016). From Customer to Actor: Continuing the Evolution of Engagement. Poster session presented at the meeting of Frontiers in Service Conference. Bergen, Norway. 2016 Nguyen, L., Conduit, J. L., Nguyen, D., & Nguyen, H. (2016). The Impact of Social Media Engagement on Customer Brand Perception: The Mediating Effect of electronic Word-of-Mouth”,. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference. 2016 Sharma, S., Conduit, J., Karpen, I., Rao Hill, S., & Farrelly, F. (2016). Co-creation in a Service Innovation Context. Poster session presented at the meeting of LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING. Melbourne, Australia: SPRINGER INT PUBLISHING AG.
Scopus2 WoS12016 Lake, W., & Conduit, J. (2016). How Social Marketing can address the Obesity Issue: The role of Corporate Reputation. Poster session presented at the meeting of LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING. Melbourne, Australia: SPRINGER INT PUBLISHING AG.
Scopus2 WoS12015 Nguyen, L., Lu, V., Conduit, J., & Rao Hill, S. (2015). The Process of Customer Collective Empowerment in Online Community: A Netnographic Study. Poster session presented at the meeting of European Marketing Academy Conference. Leuven, Belgium. 2015 Conduit, J., Karpen, I., & VandenBos, J. (2015). The Value-in-Context of Volunteer Engagement. Poster session presented at the meeting of European Marketing Academy Conference. Leuven, Belgium. 2015 Conduit, J., & Karpen, I. (2015). The Value of Spiritual Engagement in a Volunteering Context. Poster session presented at the meeting of .. New York, USA. 2015 Akman, H., Plewa, C., Conduit, J., & Brodie, R. (2015). Co-creation of innovation: exploring the role of collaborative communities. Poster session presented at the meeting of Australia and New Zealand Marketing Academy (ANZMAC). 2015 Conduit, J., Plewa, C., Ho, J., & Lu, V. (2015). Facilitating Student Interaction Capabilities through shared values and peer learning. Poster session presented at the meeting of Australia and New Zealand Marketing Academy. 2015 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2015). Big Social Data and Social Media Analytics: Tools for exploring Social Media Engagement Behaviour. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference. 2014 Karpen, I., Conduit, J., & Hollebeek, L. (2014). Institutional Engagement: Its Conceptual Domain, Antecedent and Outcomes. Poster session presented at the meeting of AMA SERVSIG 2014 International Service Research Conference. Thessaloniki, Greece. 2014 Dolan, R., Fahy, J., Conduit, J., & Goodman, S. (2014). Customer Brand Engagement Behaviour in Online Social Networks: A Conceptual Framework. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Brisbane, Australia. 2014 Altschwager, T., Conduit, J., & Goodman, S. (2014). Dinner or Music: Which Events Enhance Customer Brand Engagement?. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Brisbane, Australia. 2014 Altschwager, T., Conduit, J., Bouzdine-Chameeva, T., & Goodman, S. (2014). Customer Engagement: A comparison between Australian and French Wine Events. Poster session presented at the meeting of Academy of Wine Business Research Conference proceedings. Geisenheim, Germany. 2013 Altschwager, T., Conduit, J., & Goodman, S. (2013). Branded Marketing Events: Facilitating Customer Brand Engagement. Poster session presented at the meeting of Academy of Wine Business Research Conference proceedings. St Catharines, Canada. 2013 Chaoluck, P., Medlin, C., & Conduit, J. (2013). The distinction between in-role and extra-role behaviour. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference proceedings. Auckland, New Zealand. 2013 Johnson, C., Plewa, C., Conduit, J., & Quester, P. (2013). Changing consumer perceptions of CSR image by communicating corporate volunteering involvement. Poster session presented at the meeting of European Marketing Academy Conference. Istanbul, Turkey: Istanbul Technical University. 2013 Altschwager, T., Conduit, J., & Goodman, S. (2013). Facilitating Engagement by Aligning Branded Marketing Events with Consumer Experiential Needs. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference. Auckland, New Zealand. 2013 Nguyen, L., Conduit, J., Rao HIll, S., & Lu, V. (2013). Consumer Engagement in Virtual Communities: Implications For Service Pricing. Poster session presented at the meeting of Frontier in Service Conference. Taiwan, Taipei. 2012 Johnson, C., Plewa, C., Conduit, J., & Quester, P. (2012). The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Adelaide. 2012 Akman, H., Rao Hill, S., & Conduit, J. (2012). What will it take for you to fix it yourself? The mediating effect of customer readiness on customer self-recovery. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference proceedings. Adelaide, Australia. -
Report for External Bodies
Year Citation 2019 Conduit, J., Gray, N., & Findlay, C. (2019). Benefits of Trade: An Organisational Perspective. Results from Focus Groups in APEC Economies.
ARC Discovery Project 2021-2024
Project title "Customer Engagement toward Social Purpose"
This project aims to develop knowledge on how to engender collective engagement for a social purpose, such that the collective actions of the group facilitate well-being of the broader community. The project generates new knowledge of how to drive the emergence of engagement from an individual to a collective level and understand the benefits gained by focusing this engagement on social purpose. Outcomes include measurement tools, an intervention framework for facilitating collective engagement, and mechanisms for leveraging this engagement for community well-being.
University of Adelaide Interdisciplinary Research Grant 2018
Project title "More than providing a microphone: Establishing a research cluster for public engagement with STEM research and policy"
University of Adelaide Priority Partner Grant (University of Strasbourg) 2016
Project title: "Toward an understanding of co-creation behaviours in the French wine industry: the Alsace-Champagne region"
Grape and Wine Research and Development Corporation (GWRDC) 2014 - 2015
Project title: “Wine Industry RD&E: Developing Partner Co-Creation Capabilities”
Barbara Kidman Women’s Fellowship 2013
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Current Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2022 Co-Supervisor Shaping Markets through Digital Technologies Doctor of Philosophy Doctorate Full Time Ms Judith Helmer 2022 Principal Supervisor Multi-foci engagement interplay: An examination within Australian sport Doctor of Philosophy Doctorate Full Time Mr Harrison James De Picot 2022 Co-Supervisor The dark side of convenience: when online service convenience creates customer disengagement Doctor of Philosophy Doctorate Full Time Mrs Brittany May Currenti 2022 Principal Supervisor Collective Engagement Towards Social Purpose Doctor of Philosophy Doctorate Full Time Miss My Le 2021 Co-Supervisor Understanding entrepreneurial alignment through the lens of institutional logics: The case of Chinese migrant entrepreneurs in Australia Doctor of Philosophy Doctorate Full Time Mr Kym William Chappell 2021 Co-Supervisor The Dynamics of Actor Engagement for Social Innovation from an Ecosystem Perspective Doctor of Philosophy Doctorate Full Time Ms Katrin Uude 2021 Co-Supervisor Storytelling for social impact. Pathways to storyhearing and stimuli for action. Doctor of Philosophy Doctorate Full Time Ms Karolina Kaczorowska 2020 Principal Supervisor Transcendent Customer Experiences Doctor of Philosophy Doctorate Part Time Miss Katelyn Jane Harris -
Past Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2020 - 2024 Principal Supervisor A Consumer-Based Conceptualisation of Brand Transparency: Understanding the Mechanisms and Dynamics of Perception Formation Doctor of Philosophy Doctorate Full Time Dr Kate Louise Sansome 2018 - 2022 Principal Supervisor EVOLUTION OF MARKETS: MARKET SHAPING AND THE ROLE OF THE CONSUMER Doctor of Philosophy Doctorate Full Time Mr Gediminas Lipnickas 2016 - 2019 Co-Supervisor Actor Engagement with Service Providers Doctor of Philosophy Doctorate Full Time Mr Max Sim 2016 - 2019 Co-Supervisor Engagement with Novel Products Doctor of Philosophy Doctorate Full Time Ms Diana Ayi Wong 2014 - 2015 Co-Supervisor Social Media Engagement Behaviour: A Uses and Gratifications Perspective Doctor of Philosophy Doctorate Full Time APrf Rebecca Marie Dolan 2013 - 2017 Co-Supervisor Assessment of Customer Perceptions Towards Frontline Service Employees' Role Behaviours Doctor of Philosophy Doctorate Part Time Miss Phiangdao Chaoluck 2012 - 2016 Principal Supervisor Investigating the Role of Online Community Engagement and Consumer Online Collective Empowerment for Consumer Price Fairness Perception Doctor of Philosophy Doctorate Full Time Mr Long Thang Van Nguyen 2012 - 2015 Co-Supervisor Branded Marketing Events: The Influence of Event Experience on Customer Engagement Doctor of Philosophy Doctorate Full Time Miss Teagan Lynette Altschwager 2012 - 2016 Co-Supervisor Value Co-creation in Online Collaborative Innovation Communities: Exploring the Drivers and Outcomes of Value Co-creation Activities from the Individual Community Member Point of View Doctor of Philosophy Doctorate Full Time Dr Hande Muberra Akman 2012 - 2019 Co-Supervisor Conflict in the Consumer Identity: The Coexistence and Consequences of Environmental Identity and Material Identity Doctor of Philosophy Doctorate Part Time William Shannon Lake 2011 - 2016 Principal Supervisor Organisational conditions for co-creation: a health care context Doctor of Philosophy Doctorate Part Time Ms Shikha Sharma
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Board Memberships
Date Role Board name Institution name Country 2022 - ongoing Board Member Australian Housing and Urban Research Institute AHURI Australia 2021 - ongoing Board Member KESAB Environmental Solutions Not-for-profit organisation Australia 2020 - ongoing Board Member Green Industries SA Government of South Australia Australia 2015 - 2018 Advisory Board Member St Vincent de Paul Society Business Advisory Panel St Vincent de Paul Society of SA Australia -
Committee Memberships
Date Role Committee Institution Country 2018 - 2020 Treasurer Australia and New Zealand Marketing Academy (ANZMAC) Executive Committee ANZMAC Australia -
Memberships
Date Role Membership Country 2011 - ongoing - Australian Marketing Institute - 2005 - 2010 - Australian Market and Social Research Society - -
Editorial Boards
Date Role Editorial Board Name Institution Country 2019 - ongoing Associate Editor Journal of Service Theory and Practice Emerald Publishing Australia 2019 - ongoing Board Member AMS Review Academy of Marketing Science United States 2016 - ongoing Board Member Journal of Service Theory and Practice - - -
Offices Held
Date Office Name Institution Country 2023 - ongoing Acting Executive Dean, Faculty of Arts, Business, Law and Economics University of Adelaide Australia 2022 - ongoing Deputy Dean Research Faculty of Arts, Business, Law and Economics Australia 2021 - 2022 Interim Deputy Dean Research Faculty of Professions Australia 2021 - 2022 Associate Head Engagement Adelaide Business School Australia 2019 - 2021 Head of Marketing Discipline University of Adelaide Australia 2018 - 2018 Conference Co-Chair Australia and New Zealand Marketing Academy (ANZMAC) Conference Australia
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