Higher Degree by Research Candidate
Marketing PhD Candidate
Adelaide Business School
Faculty of Arts, Business, Law and Economics
Kate Sansome is a Ph.D. Researcher and Lecturer in Marketing at The University of Adelaide. Her research interests lie in understanding how consumers perceive Brand Transparency. She graduated with a Bachelor’s Degree in Media, majoring in Marketing, and an Honours Degree of Bachelor of Commerce (First Class) from The University of Adelaide. Kate was awarded a University Medal for outstanding academic performance while completing an undergraduate Honours degree at The University of Adelaide.
With experience at both undergraduate and postgraduate levels, Kate’s teaching experience includes Content Marketing, Market Research, Brand Management, International Marketing, and Marketing Management. With a passion for delivering industry-relevant teaching, Kate developed a course titled "Content Creation & Management," which gives students the opportunity to develop impactful and strategic digital content for contemporary business environments using programs such as Canva, WordPress, and MailChimp. In 2021, she was Course Coordinator for Delivering Customer Insights (formerly Market Research) and since 2022, she has been Course Coordinator for Content Creation and Management.
Alongside her academic journey, Kate has industry experience encompassing digital marketing, communications, and graphic and website design. She has worked in various industries, including e-commerce, non-profit, fashion, and the music industry. With a passion for creativity, social justice, and sustainability, Kate hopes to make a positive impact with her marketing research career.
My research interests lie in understanding how consumers perceive brands are transparent about their product and service offerings and their ethical and sustainable policies and practices. I investigate how to engage consumers in evaluating brand transparency so they can make informed decisions that align with their values and how this may lead to positive and meaningful societal change.
Date Position Institution name 2021 - ongoing Casual Lecturer University of Adelaide 2019 - ongoing Marketing Academic Tutor The University of Adelaide
Date Institution name Country Title 2019 - 2019 The University of Adelaide Australia Honours Degree of Bachelor of Commerce 2014 - 2018 The University of Adelaide Australia Bachelor of Media (Marketing)
Year Citation 2023 Sansome, K. (2023). Acknowledging Negatives? Understanding Valence In Perceived Brand Transparency. In ANZMAC 2022 Conference Proceedings. Perth, Australia.
Year Citation 2019 Sansome, K., Wilkie, D., & Conduit, J. (2019). The multidimensional construct of transparency and its implications. Poster session presented at the meeting of .. Wellington, New Zealand.
MARKETNG 7120 - Research Project in Marketing (Tri 3, 2023)
MARKETING 3007 - Content Creation and Management (Course Development 2021, Sem 1 2022, Sem 1 2023)
MARKETING 3006 - Delivering Customer Insights (Sem 1, 2021)
Marketing Academic Tutor for undergraduate courses:
MARKETING 3006 - Delivering Customer Insights (2019, 2020, 2021)
MARKETING 3501 - Marketing to the World (2019, 2020, 2021)
MARKETING 1001 - Introduction to Marketing (2019, 2020)
MARKETING 2506 - Building & Managing Brands (2019, 2020)
Marketing Academic Tutor for postgraduate courses:
MARKETING 7104 - Marketing Management (2020)
Postgraduate assessment and exam marking on an ad hoc basis.
MARKETING 3510 - Contemporary Issues in Marketing (2019, 2020, 2021, 2023)
MARKETING 1001 - Introduction to Marketing (Sem 2, 2020) on the lecture topic "Market Research"
"Marketing Research" Lecture presented to Yanshan University (March 2021)
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