Gediminas Lipnickas

Research Interests

Innovation management Marketing Marketing management (incl. strategy and customer relations) Marketing Research Methodology Marketing Theory

Dr Gediminas Lipnickas

Online Course Facilitator

Adelaide University Online and Learning Futures

Academic

Date Type Title Institution Name Country Amount
2025 Award APA Education Research Excellence Award American Phygital Association United States -
2020 Award Executive Dean Award for Learning and Teaching University of Adelaide Australia -

Year Citation
2026 Lipnickas, G., Baker, J., Conduit, J., Wilkie, D., & Qesja, B. (2026). Stimulating customer engagement behaviours: an experiment in shared autonomous vehicles. Journal of Marketing Management, 34 pages.
DOI
2026 Ahmadi, S., De Vos, S., Qesja, B., Soleimani, S., Harris, J., Lipnickas, G., . . . Cormack, J. (2026). The Phygital Education Paradigm: Blended Learning and its Impact on Student Experiences in Sport and Dance Education. Journal of Macromarketing, 32 pages.
DOI Scopus1 WoS1
2026 Vos, S. D., Qesja, B., Lipnickas, G., & Harris, J. (2026). Applying an experiential lens to the strength-based approach for students living with disabilities: Insights from online higher education professionals. Journal of Business Research, 210, 116165.
DOI
2025 Lipnickas, G., Harris, J., Qesja, B., & De Vos, S. (2025). Adaptive online course design: analysis of changes in student behaviour throughout the degree lifecycle. Internet and Higher Education, 66(101017), 1-15.
DOI Scopus3 WoS2
2025 Lipnickas, G., Plewa, C., Conduit, J., & Wilkie, D. (2025). Reducing Resource Expenditure in Value Co-Creation: A Path to Market-Shaping. Australasian Marketing Journal, 33(3), 310-324.
DOI Scopus1 WoS2
2025 Wilkie, D. C. H., Lipnickas, G., & Pham, N. T. A. (2025). Emotional contagion on social media: pathways, effects, and insights for marketers. Journal Of Marketing Management, online(1-2), 1-34.
DOI Scopus1 WoS1
2024 De Vos, S., Qesja, B., Lipnickas, G., & Harris, J. (2024). Exploring the higher education experiences of students living with disabilities: an online MBA case study. Journal of Marketing Management, 40(5-6), 450-480.
DOI Scopus9 WoS8
2020 Lipnickas, G., Conduit, J., Plewa, C., & Wilkie, D. (2020). How much is enough? The role of effort in market shaping. Journal of Business and Industrial Marketing, 35(9), 1441-1451.
DOI Scopus10 WoS7

Year Citation
2026 De Vos, S., Qesja, B., Lipnickas, G., & Harris, J. (2026). Exploring the higher education experiences of students living with disabilities: an online MBA case study. In The Disabling Marketplace (pp. 80-109). Routledge.
DOI
2024 Lipnickas, G., Qesja, B., & De Vos, S. (2024). Environmental sustainability, digitization, and big data. In M. Badar (Ed.), Source details - Title: Handbook of Digital Innovation, Transformation, and Sustainable Development in a Post-Pandemic Era (pp. 141-159). Boca Raton: CRC Press.
DOI

Year Citation
2025 Baker, J., Lipnickas, G., & Makkar, M. (2025). 'Infrastructuring' illicit markets: The case of fake fashion. Poster session presented at the meeting of 8th Interdisciplinary Market Studies Workshop. Stockholm, Sweden.

Courses I teach

  • BUSS 3115 UO Business Practicum (2025)
  • MARK 1017 UO Professional Development in Marketing (2025)
  • MARK 1018 UO Marketing Principles: Trading and Exchange (2025)
  • MARK 2033 UO Advertising (2025)
  • MARK 2036 UO Retailing (2025)
  • MARK 3023 UO Digital Marketing (2025)
  • BUSS 3115 UO Business Practicum (2024)
  • MARK 1017 UO Professional Development in Marketing (2024)
  • MARK 1018 UO Marketing Principles: Trading and Exchange (2024)
  • MARK 2033 UO Advertising (2024)
  • MARK 2036 UO Retailing (2024)
  • MARK 3023 UO Digital Marketing (2024)

Date Role Board name Institution name Country
2022 - 2024 Advisory Board Member Workplace Health Without Borders WHWB Australia

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