Return to search Login Gediminas Lipnickas Higher Degree by Research Candidate Adelaide Business School Faculty of the Professions Career Publications Contact Expand Research Interests Marketing Marketing Management Marketing Measurement Marketing Research Methodology Marketing Theory Expand Journals Year Citation 2020 Lipnickas, G., Conduit, J., Plewa, C., & Wilkie, D. (2020). How much is enough? The role of effort in market shaping. Journal of Business and Industrial Marketing, 35(9), 1441-1451. DOI Email: gediminas.lipnickas@adelaide.edu.au Connect With Me External Profiles
