Gediminas Lipnickas

Higher Degree by Research Candidate

Adelaide Business School

Faculty of Arts, Business, Law and Economics

Year	Citation
2020	Lipnickas, G., Conduit, J., Plewa, C., & Wilkie, D. (2020). How much is enough? The role of effort in market shaping. Journal of Business and Industrial Marketing, 35(9), 1441-1451. DOI Scopus2 WoS1