Mr Harrison De Picot
Higher Degree by Research Candidate
School of Marketing
College of Business and Law
Harrison de Picot is a current PhD Candidate (Marketing) and Lecturer at the University of Adelaide Business School. His research interests include exploring multi-actor brand engagement, maximising sports clubs' relationships with their fans, & explaining phenomena we see in sports.
Drawing on industry experience with the Adelaide Football Club, Harrison additionally lectures for the University of Adelaide’s undergraduate Marketing courses in brand management, research methodology and data analysis, and his passion for research in sports brand engagement.
Harrison's educational background includes a Bachelor of Commerce (Marketing), Honours Degree of Bachelor of Commerce (Marketing) with first-class Honours, and current Doctor of Philosophy (Marketing) from the University of Adelaide.
- Multi-Actor Engagement
- Sports Marketing
- Brand Engagement
- Consumer Psychology
| Language | Competency |
|---|---|
| English | Can read, write, speak, understand spoken and peer review |
| French | Can read, write, speak and understand spoken |
| German | Can speak |
| Date | Institution name | Country | Title |
|---|---|---|---|
| 2022 - 2025 | The University of Adelaide | Australia | Doctor of Philosophy |
| 2021 - 2021 | The University of Adelaide | Australia | Honours Degree of Bachelor of Commerce |
| 2018 - 2020 | The University of Adelaide | Australia | Bachelor of Commerce (Marketing) |
Lecturer
- Contemporary Issues in Marketing MARKETNG 3510
- Building & Managing Brands MARKETNG 2506
- Delivering Customer Insights MARKETNG 2006
Teacher
- Contemporary Issues in Marketing MARKETNG 3510
- Marketing to the World MARKETNG 3501
- Building & Managing Brands MARKETNG 2506
- Consumer Behaviour MARKETNG 2501
- Marketing Strategy MARKETNG 2010
- Delivering Customer Insights MARKETNG 2006
- Introduction to Marketing MARKETNG 1001
| Date | Role | Membership | Country |
|---|---|---|---|
| 2023 - ongoing | Member | Sports Management Association of Australia & New Zealand | Australia |
| Date | Engagement Type | Partner Name |
|---|---|---|
| 2023 - ongoing | Collaboration | RMIT Univeristy |