Mr Harrison De Picot

Higher Degree by Research Candidate

School of Marketing

College of Business and Law


Harrison de Picot is a current PhD Candidate (Marketing) and Lecturer at the University of Adelaide Business School. His research interests include exploring multi-actor brand engagement, maximising sports clubs' relationships with their fans, & explaining phenomena we see in sports.
Drawing on industry experience with the Adelaide Football Club, Harrison additionally lectures for the University of Adelaide’s undergraduate Marketing courses in brand management, research methodology and data analysis, and his passion for research in sports brand engagement.
Harrison's educational background includes a Bachelor of Commerce (Marketing), Honours Degree of Bachelor of Commerce (Marketing) with first-class Honours, and current Doctor of Philosophy (Marketing) from the University of Adelaide.

  • Multi-Actor Engagement
  • Sports Marketing
  • Brand Engagement
  • Consumer Psychology

Language Competency
English Can read, write, speak, understand spoken and peer review
French Can read, write, speak and understand spoken
German Can speak

Date Institution name Country Title
2022 - 2025 The University of Adelaide Australia Doctor of Philosophy
2021 - 2021 The University of Adelaide Australia Honours Degree of Bachelor of Commerce
2018 - 2020 The University of Adelaide Australia Bachelor of Commerce (Marketing)

Lecturer

Teacher

Date Role Membership Country
2023 - ongoing Member Sports Management Association of Australia & New Zealand Australia

Date Engagement Type Partner Name
2023 - ongoing Collaboration RMIT Univeristy

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