Harrison De Picot
Higher Degree by Research Candidate
Adelaide Business School
Faculty of Arts, Business, Law and Economics
Harrison de Picot is a current PhD Candidate (Marketing) and Lecturer at the University of Adelaide Business School. His research interests include exploring multi-actor brand engagement, maximising sports clubs' relationships with their fans, & explaining phenomena we see in sports. Drawing on industry experience with the Adelaide Football Club and Port Adelaide Football Club, Harrison additionally lectures for the University of Adelaide’s undergraduate Marketing courses in brand management, research methodology and data analysis, and his passion for research in sports brand engagement.Harrison's educational background includes a Bachelor of Commerce (Marketing), Honours Degree of Bachelor of Commerce (Marketing) with first-class Honours, and current Doctor of Philosophy (Marketing) from the University of Adelaide.
- Multi-Actor Engagement
- Sports Marketing
- Brand Engagement
- Consumer Psychology
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Language Competencies
Language Competency English Can read, write, speak, understand spoken and peer review French Can read, write, speak and understand spoken German Can speak -
Education
Date Institution name Country Title 2022 - 2025 The University of Adelaide Australia Doctor of Philosophy 2021 - 2021 The University of Adelaide Australia Honours Degree of Bachelor of Commerce 2018 - 2020 The University of Adelaide Australia Bachelor of Commerce (Marketing) -
Research Interests
Lecturer
- Contemporary Issues in Marketing MARKETNG 3510
- Building & Managing Brands MARKETNG 2506
- Delivering Customer Insights MARKETNG 2006
Teacher
- Contemporary Issues in Marketing MARKETNG 3510
- Marketing to the World MARKETNG 3501
- Building & Managing Brands MARKETNG 2506
- Consumer Behaviour MARKETNG 2501
- Marketing Strategy MARKETNG 2010
- Delivering Customer Insights MARKETNG 2006
- Introduction to Marketing MARKETNG 1001
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Memberships
Date Role Membership Country 2023 - ongoing Member Sports Management Association of Australia & New Zealand Australia -
Industry Partnerships
Date Engagement Type Partner Name 2023 - ongoing Collaboration RMIT Univeristy
Connect With Me
External Profiles
