Rebecca Dolan

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• Journals

  Year	Citation
  2021	Shahbaznezhad, H., Dolan, R., & Rashidirad, M. (2021). The Role of Social Media Content Format and Platform in Users' Engagement Behavior. Journal of Interactive Marketing, 53, 47-65. DOI
  2020	Dolan, R. M., Northey, G., Etheridge, J., Septianto, F., & Van Esch, P. (2020). LGBTQ Imagery in Advertising: How Viewers' Political Ideology Shapes Their Emotional Response to Gender And Sexuality in Advertisements. Journal of Advertising Research.
  2020	Septianto, F., Nallaperuma, K., Bandyopadhyay, A., & Dolan, R. (2020). Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving. European Journal of Marketing, 54(7), 1703-1729. DOI
  2020	Lang, B., Botha, E., Robertson, J., Kemper, J., Dolan, R., & Kietzmann, J. (2020). How to grow the sharing economy? Create Prosumers!. Australasian Marketing Journal, 28(3), 58-66. DOI Scopus6
  2020	Lang, B., Dolan, R., Kemper, J., & Northey, G. (2020). Prosumers in times of crisis: definition, archetypes and implications. Journal of Service Management, 14 pages. DOI Scopus2 WoS2
  2019	Dolan, R., Conduit, J., Frethey Bentham, C., Fahy, J., & Goodman, S. (2019). Social Media Engagement Behavior: A Framework for Engaging Customers in Social Media Content. European Journal of Marketing, 53(10), 2213-2243. DOI Scopus13 WoS7
  2019	Dolan, R., Seo, Y., & Kemper, J. (2019). Complaining practices on social media in tourism: a value co-creation and co-destruction perspective. Tourism Management, 73, 35-45. DOI Scopus27
  2019	Septianto, F., Northey, G., & Dolan, R. (2019). The effects of political ideology and message framing on counterfeiting: The mediating role of emotions. Journal of Business Research, 99, 206-214. DOI Scopus9
  2019	Seo, Y., Dolan, R., & Buchanan-Oliver, M. (2019). Playing games: advancing research on online and mobile gaming consumption. Internet Research, 29(2), 289-292. DOI Scopus3
  2018	Northey, G., Govind, R., Bucic, T., Chylinski, M., Dolan, R., & van Esch, P. (2018). The effect of “here and now” learning on student engagement and academic achievement. British Journal of Educational Technology, 49(2), 321-333. DOI Scopus10
  2018	Szolnoki, G., Dolan, R., Forbes, S., Thach, L., & Goodman, S. (2018). Using social media for consumer interaction: An international comparison of winery adoption and activity. Wine Economics and Policy, 7(2), 109-119. DOI Scopus8
  2018	Altschwager, T., Dolan, R., & Conduit, J. (2018). Social Brand Engagement: How Orientation Events Engage Students with the University. Australasian Marketing Journal, 26(2), 83-91. DOI Scopus3
  2017	Dolan, R., & Goodman, S. (2017). Succeeding on social media: Exploring communication strategies for wine marketing. Journal of Hospitality and Tourism Management, 33, 23-30. DOI Scopus6 WoS5
  2017	Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2017). Social Media: Communication Strategies, Engagement and Future Research Directions. International Journal of Wine Business Research, 29(1), 2-19. DOI Scopus22
  2016	Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Social media engagement behaviour: a uses and gratifications perspective. Journal of Strategic Marketing, 24(3-4), 261-277. DOI Scopus127
  2015	Forbes, S., Goodman, S., & Dolan, R. (2015). Adoption of Social Media in the Australian and New Zealand Wine Industries. The Journal of New Business Ideas and Trends, 13(2), 1-14.

• Book Chapters

  Year	Citation
  2018	Dolan, R., Conduit, J., & Fahy, J. (2018). Creating, contributing and consuming behavior: How rational and affective appeals in social media facilitate engagement. In B. Rishi, & S. Bandyopadhyay (Eds.), Contemporary Issues in Social Media Marketing (pp. 102-116). New York: Routledge. DOI
  2017	Dolan, R., & Conduit, J. (2017). Social Media Analytics: Measurement Tools for Exploring Online Engagement. In E. Juholin, & V. Luoma-aho (Eds.), Mitattava Viestinta [In Finnish: Measurable Communication] (pp. 47-54). Helsinki, Finland: ProCom Ry.
  2016	Dolan, R., Conduit, J., & Fahy, J. (2016). Social media engagement: a construct of positively and negatively valenced engagement behaviours. In R. Brodie, L. Hollebeek, & J. Conduit (Eds.), Customer Engagement: Contemporary Issues and Challenges (pp. 102-123). London, United Kingdom: Routledge. DOI

• Conference Papers

  Year	Citation
  2018	Shahbaznezhad, H., Dolan, R., & Tripathi, A. (2018). The power of facebook and instagram fans: An exploration of fan comments and their effect on social media content strategy. In Lecture Notes in Business Information Processing Vol. 328 (pp. 109-117). DOI
  2018	Dolan, R., & Lang, B. (2018). #TipsyTuesday: Understanding Alcohol and Social Media Influence. In ANZMAC 2018 Conference Proceedings. Adelaide.
  2018	Etheridge, J., Northey, G., Septianto, F., Dolan, R., & van Esch, P. (2018). LGBT-Themed Advertising: Gender, Disgust, and Political Ideology. In ANZMAC 2018 Conference Proceedings. Adelaide.
  2017	Dolan, R., & Jury, K. (2017). Instafamous or Instafail? Exploring the relationship between Social Influencers and Engagement. In QUIS Conference Proceedings. Porto, Portugal.
  2016	Dolan, R. M. (2016). Communication orientations on Facebook: How do consumers perceive brand posts?. In Academy of Wine Business Research Conference. Adelaide, Australia.
  2014	Dolan, R. M., Szolnoki,, G., Taits, D., Hoffman, C., & Thach, L. (2014). A Cross-Cultural Comparison of Social Media Usage in the Wine Business. In Proceedings of the 8th AWBR International Conference. St Catherines, Ontario.
  2013	Dolan, R., & Goodman, S. (2013). South Australian Wine Brands on Facebook: An Exploration of Communication Orientations. In AWBR 2013 : Wine enrichment through experience : Proceedings of the 7th International Conference of the Academy of Wine Business Research. Ontario Canada: Academy of Wine Business Research and Brock University.
  2012	Dolan, R. M., & Reddaway, M. (2012). A Critical Reflection on the Application of Marketing Theory to an Accounting Problem. In ANZMAC. Adelaide, Australia.
  2012	Dolan, R. M., & Goodman, S. P. (2012). Engaging Friends and Influencing People: Consumer Perceptions of Brand Communication Strategies on Facebook. In ANZMAC. Adelaide.
  2012	Dolan, R. M. (2012). Netnography as a Research Method: Exploring Consumer Perceptions of Brand Communication Strategies on Facebook. In ANZMAC. Adelaide.

• Conference Items

  Year	Citation
  2019	Gray, H., Wilkie, D., & Dolan, R. (2019). Authenticity in social media sponsored posts. Poster session presented at the meeting of 2019. Wellington.
  2017	Altschwager, T., Dolan, R., & Conduit, J. (2017). University-Hosted Events Facilitate Social Brand Engagement. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference (ANZMAC).
  2017	Wilkie, D., Johnson, L., Dolan, R., & Dwivedi, A. (2017). The Two Traditional Concepts Underlying Customer - Brand Engagement. Poster session presented at the meeting of ANZMAC 2017 Conference proceedings. Melbourne.
  2016	Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Facebook for Wine Brands: An Analysis of Post Strategies and User Engagement Actions. Poster session presented at the meeting of Academy of WIne Business Research Conference.
  2016	Dolan, R., Conduit, J., & Fahy, J. (2016). Determining Uses and Gratifications for Social Media Engagement Behaviour. Poster session presented at the meeting of Frontiers in Service Conference. Bergen, Norway.
  2016	Dolan, R., Conduit, J., & Fahy, J. (2016). Information Overload in Social Media: The Effect of Social Media Content Types on Engagement Behaviour. Poster session presented at the meeting of AMA Servsig Conference. Maastricht, The Netherlands.
  2015	Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2015). Big Social Data and Social Media Analytics: Tools for exploring Social Media Engagement Behaviour. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference.
  2014	Dolan, R., Fahy, J., Conduit, J., & Goodman, S. (2014). Customer Brand Engagement Behaviour in Online Social Networks: A Conceptual Framework. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Brisbane, Australia.

Introduction to Marketing 

Direct Wine Marketing 

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• Current Higher Degree by Research Supervision (University of Adelaide)

  Date	Role	Research Topic	Program	Degree Type	Student Load	Student Name
  2020	Co-Supervisor	The power of purposeful brands: An exploration of purposeful brands and their interactions	Doctor of Philosophy	Doctorate	Full Time	Miss Harriet Gray
  2020	Co-Supervisor	Virtual Influencers	Doctor of Philosophy	Doctorate	Full Time	Miss Katelyn Jane Harris
  2020	Co-Supervisor	Smartphone Apps and Millennial’s Engagement with Retirement Savings	Doctor of Philosophy	Doctorate	Full Time	Miss Janin Karoli Hentzen
  2019	Co-Supervisor	Diversity in Marketing	Doctor of Philosophy	Doctorate	Full Time	Miss Amelie Jay Burgess

• Other Supervision Activities

  Date	Role	Research Topic	Location	Program	Supervision Type	Student Load	Student Name
  2018 - 2019	Co-Supervisor	Online Customer Reviews: Exploring the influence of online reviews on post-consumers online customer reviews	University of Auckland	—	Master	—	Shujun Hughes
  2017 - 2017	Principal Supervisor	Native Advertising: A revolutionary marketing technique or deception?	University of Auckland	—	Honours	Full Time	Cavin Toh
  2017 - 2017	Principal Supervisor	Fighting Binge Drinking with Facebook: An exploration of alcohol related social media campaigns and their potential impact on alcohol consumption in New Zealand	University of Auckland	—	Honours	Full Time	Bianca D'Souza
  2017 - 2018	Principal Supervisor	Fifty Shades of Gay: How an Individual’s Political Ideology Influences their Acceptance of LGBT Themes in Advertising	University of Auckland	—	Master	Full Time	Jane Etheridge
  2017 - 2018	Co-Supervisor	CONSUMER ONLINE ENGAGEMENT: An Exploration of the use of Mafengwo.com for High Involvement Decision Making of Chinese Tourists	University of Auckland	—	Master	Full Time	Min Li
  2017 - 2018	Principal Supervisor	E-Consumer Empowerment Practices	University of Auckland	—	Master	Full Time	Michelle Kim
  2017 - 2018	Principal Supervisor	Healthcare Systems Utilising Online Health Communities on Social Media: Perspective of New Zealand Healthcare Consumers and Providers	University of Auckland	—	Master	Full Time	Justin Jang
  2016 - 2016	Principal Supervisor	Instafamous or Instafail:An Exploration of Social Influencers and Engagement, Brand Attitudes and Purchase Intent	Univeristy of Auckland	—	Honours	Full Time	Kirsty Jury

• Email: rebecca.dolan@adelaide.edu.au