
Rebecca Dolan
Adelaide Business School
Faculty of the Professions
Eligible to supervise Masters and PhD (as Co-Supervisor) - email supervisor to discuss availability.
Rebecca's research agenda focuses on understanding, facilitating and optimising customer relationships, engagement, and online communication strategies. Rebecca has a specific interest in the role that digital and social media play in the modern marketing communications environment. This involves understanding the way in which customers engage online both, with brands, products, services, and each other. Additionally, Rebecca's research explores the motivations of consumers to engage through digital platforms. Research outputs related this this stream of research include journal article publications, peer-reviewed book chapters, and international conference proceedings as outlined below. Rebecca's 2016 article “Social Media Engagement Behaviour: A Uses and Gratifications Perspective” in the Journal of Strategic Marketing Special Issue on Non-Monetary Social and Network Value: Understanding the Effects of Non-Paying Customers in New Media has had 4,527 views (at October 2018) and is on the list of Top 10 Most Read Articles in the Journal of Strategic Marketing. Rebecca has also published in the European Journal of Marketing, Tourism Management, Journal of Business Research, The International Journal of Wine Business Research (#1 "Most Read Article" in the past year), The British Journal of Educational Technology, The Australiasian Marketing Journal, and the Journal of Hospitality and Tourism Management, among others.
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Appointments
Date Position Institution name 2018 Lecturer University of Adelaide -
Education
Date Institution name Country Title 2012 - 2015 University of Adelaide Australia PhD -
Research Interests
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Journals
Year Citation 2021 Shahbaznezhad, H., Dolan, R., & Rashidirad, M. (2021). The Role of Social Media Content Format and Platform in Users' Engagement Behavior. Journal of Interactive Marketing, 53, 47-65.
2020 Dolan, R. M., Northey, G., Etheridge, J., Septianto, F., & Van Esch, P. (2020). LGBTQ Imagery in Advertising: How Viewers' Political Ideology Shapes Their Emotional Response to Gender And Sexuality in Advertisements. Journal of Advertising Research. 2020 Septianto, F., Nallaperuma, K., Bandyopadhyay, A., & Dolan, R. (2020). Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving. European Journal of Marketing, 54(7), 1703-1729.
2020 Lang, B., Botha, E., Robertson, J., Kemper, J., Dolan, R., & Kietzmann, J. (2020). How to grow the sharing economy? Create Prosumers!. Australasian Marketing Journal, 28(3), 58-66.
Scopus62020 Lang, B., Dolan, R., Kemper, J., & Northey, G. (2020). Prosumers in times of crisis: definition, archetypes and implications. Journal of Service Management, 14 pages.
Scopus2 WoS22019 Dolan, R., Conduit, J., Frethey Bentham, C., Fahy, J., & Goodman, S. (2019). Social Media Engagement Behavior: A Framework for Engaging Customers in Social Media Content. European Journal of Marketing, 53(10), 2213-2243.
Scopus13 WoS72019 Dolan, R., Seo, Y., & Kemper, J. (2019). Complaining practices on social media in tourism: a value co-creation and co-destruction perspective. Tourism Management, 73, 35-45.
Scopus272019 Septianto, F., Northey, G., & Dolan, R. (2019). The effects of political ideology and message framing on counterfeiting: The mediating role of emotions. Journal of Business Research, 99, 206-214.
Scopus92019 Seo, Y., Dolan, R., & Buchanan-Oliver, M. (2019). Playing games: advancing research on online and mobile gaming consumption. Internet Research, 29(2), 289-292.
Scopus32018 Northey, G., Govind, R., Bucic, T., Chylinski, M., Dolan, R., & van Esch, P. (2018). The effect of “here and now” learning on student engagement and academic achievement. British Journal of Educational Technology, 49(2), 321-333.
Scopus102018 Szolnoki, G., Dolan, R., Forbes, S., Thach, L., & Goodman, S. (2018). Using social media for consumer interaction: An international comparison of winery adoption and activity. Wine Economics and Policy, 7(2), 109-119.
Scopus82018 Altschwager, T., Dolan, R., & Conduit, J. (2018). Social Brand Engagement: How Orientation Events Engage Students with the University. Australasian Marketing Journal, 26(2), 83-91.
Scopus32017 Dolan, R., & Goodman, S. (2017). Succeeding on social media: Exploring communication strategies for wine marketing. Journal of Hospitality and Tourism Management, 33, 23-30.
Scopus6 WoS52017 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2017). Social Media: Communication Strategies, Engagement and Future Research Directions. International Journal of Wine Business Research, 29(1), 2-19.
Scopus222016 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Social media engagement behaviour: a uses and gratifications perspective. Journal of Strategic Marketing, 24(3-4), 261-277.
Scopus1272015 Forbes, S., Goodman, S., & Dolan, R. (2015). Adoption of Social Media in the Australian and New Zealand Wine Industries. The Journal of New Business Ideas and Trends, 13(2), 1-14. -
Book Chapters
Year Citation 2018 Dolan, R., Conduit, J., & Fahy, J. (2018). Creating, contributing and consuming behavior: How rational and affective appeals in social media facilitate engagement. In B. Rishi, & S. Bandyopadhyay (Eds.), Contemporary Issues in Social Media Marketing (pp. 102-116). New York: Routledge.
2017 Dolan, R., & Conduit, J. (2017). Social Media Analytics: Measurement Tools for Exploring Online Engagement. In E. Juholin, & V. Luoma-aho (Eds.), Mitattava Viestinta [In Finnish: Measurable Communication] (pp. 47-54). Helsinki, Finland: ProCom Ry. 2016 Dolan, R., Conduit, J., & Fahy, J. (2016). Social media engagement: a construct of positively and negatively valenced engagement behaviours. In R. Brodie, L. Hollebeek, & J. Conduit (Eds.), Customer Engagement: Contemporary Issues and Challenges (pp. 102-123). London, United Kingdom: Routledge.
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Conference Papers
Year Citation 2018 Shahbaznezhad, H., Dolan, R., & Tripathi, A. (2018). The power of facebook and instagram fans: An exploration of fan comments and their effect on social media content strategy. In Lecture Notes in Business Information Processing Vol. 328 (pp. 109-117).
2018 Dolan, R., & Lang, B. (2018). #TipsyTuesday: Understanding Alcohol and Social Media Influence. In ANZMAC 2018 Conference Proceedings. Adelaide. 2018 Etheridge, J., Northey, G., Septianto, F., Dolan, R., & van Esch, P. (2018). LGBT-Themed Advertising: Gender, Disgust, and Political Ideology. In ANZMAC 2018 Conference Proceedings. Adelaide. 2017 Dolan, R., & Jury, K. (2017). Instafamous or Instafail? Exploring the relationship between Social Influencers and Engagement. In QUIS Conference Proceedings. Porto, Portugal. 2016 Dolan, R. M. (2016). Communication orientations on Facebook: How do consumers perceive brand posts?. In Academy of Wine Business Research Conference. Adelaide, Australia. 2014 Dolan, R. M., Szolnoki,, G., Taits, D., Hoffman, C., & Thach, L. (2014). A Cross-Cultural Comparison of Social Media Usage in the Wine Business. In Proceedings of the 8th AWBR International Conference. St Catherines, Ontario. 2013 Dolan, R., & Goodman, S. (2013). South Australian Wine Brands on Facebook: An Exploration of Communication Orientations. In AWBR 2013 : Wine enrichment through experience : Proceedings of the 7th International Conference of the Academy of Wine Business Research. Ontario Canada: Academy of Wine Business Research and Brock University. 2012 Dolan, R. M., & Reddaway, M. (2012). A Critical Reflection on the Application of Marketing Theory to an Accounting Problem. In ANZMAC. Adelaide, Australia. 2012 Dolan, R. M., & Goodman, S. P. (2012). Engaging Friends and Influencing People: Consumer Perceptions of Brand Communication Strategies on Facebook. In ANZMAC. Adelaide. 2012 Dolan, R. M. (2012). Netnography as a Research Method: Exploring Consumer Perceptions of Brand Communication Strategies on Facebook. In ANZMAC. Adelaide. -
Conference Items
Year Citation 2019 Gray, H., Wilkie, D., & Dolan, R. (2019). Authenticity in social media sponsored posts. Poster session presented at the meeting of 2019. Wellington. 2017 Altschwager, T., Dolan, R., & Conduit, J. (2017). University-Hosted Events Facilitate Social Brand Engagement. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference (ANZMAC). 2017 Wilkie, D., Johnson, L., Dolan, R., & Dwivedi, A. (2017). The Two Traditional Concepts Underlying Customer - Brand Engagement. Poster session presented at the meeting of ANZMAC 2017 Conference proceedings. Melbourne. 2016 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Facebook for Wine Brands: An Analysis of Post Strategies and User Engagement Actions. Poster session presented at the meeting of Academy of WIne Business Research Conference. 2016 Dolan, R., Conduit, J., & Fahy, J. (2016). Determining Uses and Gratifications for Social Media Engagement Behaviour. Poster session presented at the meeting of Frontiers in Service Conference. Bergen, Norway. 2016 Dolan, R., Conduit, J., & Fahy, J. (2016). Information Overload in Social Media: The Effect of Social Media Content Types on Engagement Behaviour. Poster session presented at the meeting of AMA Servsig Conference. Maastricht, The Netherlands. 2015 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2015). Big Social Data and Social Media Analytics: Tools for exploring Social Media Engagement Behaviour. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference. 2014 Dolan, R., Fahy, J., Conduit, J., & Goodman, S. (2014). Customer Brand Engagement Behaviour in Online Social Networks: A Conceptual Framework. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Brisbane, Australia.
Introduction to Marketing
Direct Wine Marketing
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Current Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2020 Co-Supervisor The power of purposeful brands: An exploration of purposeful brands and their interactions Doctor of Philosophy Doctorate Full Time Miss Harriet Gray 2020 Co-Supervisor Virtual Influencers Doctor of Philosophy Doctorate Full Time Miss Katelyn Jane Harris 2020 Co-Supervisor Smartphone Apps and Millennial’s Engagement with Retirement Savings Doctor of Philosophy Doctorate Full Time Miss Janin Karoli Hentzen 2019 Co-Supervisor Diversity in Marketing Doctor of Philosophy Doctorate Full Time Miss Amelie Jay Burgess -
Other Supervision Activities
Date Role Research Topic Location Program Supervision Type Student Load Student Name 2018 - 2019 Co-Supervisor Online Customer Reviews: Exploring the influence of online reviews on post-consumers online customer reviews University of Auckland — Master — Shujun Hughes 2017 - 2017 Principal Supervisor Native Advertising: A revolutionary marketing technique or deception? University of Auckland — Honours Full Time Cavin Toh 2017 - 2017 Principal Supervisor Fighting Binge Drinking with Facebook: An exploration of alcohol related social media campaigns and their potential impact on alcohol consumption in New Zealand University of Auckland — Honours Full Time Bianca D'Souza 2017 - 2018 Principal Supervisor Fifty Shades of Gay: How an Individual’s Political Ideology Influences their Acceptance of LGBT Themes in Advertising University of Auckland — Master Full Time Jane Etheridge 2017 - 2018 Co-Supervisor CONSUMER ONLINE ENGAGEMENT: An Exploration of the use of Mafengwo.com for High Involvement Decision Making of Chinese Tourists University of Auckland — Master Full Time Min Li 2017 - 2018 Principal Supervisor E-Consumer Empowerment Practices University of Auckland — Master Full Time Michelle Kim 2017 - 2018 Principal Supervisor Healthcare Systems Utilising Online Health Communities on Social Media: Perspective of New Zealand Healthcare Consumers and Providers University of Auckland — Master Full Time Justin Jang 2016 - 2016 Principal Supervisor Instafamous or Instafail:An Exploration of Social Influencers and Engagement, Brand Attitudes and Purchase Intent Univeristy of Auckland — Honours Full Time Kirsty Jury
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