Rebecca Dolan
Rebecca's research agenda focuses on understanding, facilitating and optimising customer relationships, engagement, and online communication strategies. Rebecca has a specific interest in the role that digital and social media play in the modern marketing communications environment. This involves understanding the way in which customers engage online both, with brands, products, services, and each other. Additionally, Rebecca's research explores the motivations of consumers to engage through digital platforms. Research outputs related this this stream of research include journal article publications, peer-reviewed book chapters, and international conference proceedings as outlined below. Rebecca's 2016 article “Social Media Engagement Behaviour: A Uses and Gratifications Perspective” in the Journal of Strategic Marketing Special Issue on Non-Monetary Social and Network Value: Understanding the Effects of Non-Paying Customers in New Media has had 3,990 views (at October 2018) and is on the list of Top 10 Most Read Articles in the Journal of Strategic Marketing. Rebecca has also published in the International Journal of Wine Business Research, British Journal of Educational Technology, Australiasian Marketing Journal, Journal of Hospitality and Tourism Management, among others.
Appointments
| Date | Position | Institution name |
|---|---|---|
| 2018 | Lecturer | University of Adelaide |
Education
| Date | Institution name | Country | Title |
|---|---|---|---|
| 2012 - 2015 | University of Adelaide | Australia | PhD |
Research Interests
Journals
| Year | Citation |
|---|---|
| 2018 | Szolnoki, G., Dolan, R., Forbes, S., Thach, L., & Goodman, S. (2018). Using social media for consumer interaction: An international comparison of winery adoption and activity. Wine Economics and Policy, Online, 1-11. DOI |
| 2018 | Altschwager, T., Dolan, R., & Conduit, J. (2018). Social Brand Engagement: How Orientation Events Engage Students with the University. Australasian Marketing Journal, 26(2), 83-91. DOI |
| 2018 | Northey, G., Govind, R., Bucic, T., Chylinski, M., Dolan, R., & van Esch, P. (2018). The effect of “here and now” learning on student engagement and academic achievement. British Journal of Educational Technology, 49(2), 321-333. DOI |
| 2017 | Dolan, R., & Goodman, S. (2017). Succeeding on social media: Exploring communication strategies for wine marketing. Journal of Hospitality and Tourism Management, 33, 23-30. DOI Scopus1 |
| 2017 | Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2017). Social media: communication strategies, engagement and future research directions. International Journal of Wine Business Research, 29(1), 2-19. DOI Scopus5 |
| 2016 | Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Social media engagement behaviour: a uses and gratifications perspective. Journal of Strategic Marketing, 24(3-4), 261-277. DOI Scopus29 |
Book Chapters
| Year | Citation |
|---|---|
| 2018 | Dolan, R., Conduit, J., & Fahy, J. (2018). Creating, contributing and consuming behavior: How rational and affective appeals in social media facilitate engagement. In B. Rishi, & S. Bandyopadhyay (Eds.), Contemporary Issues in Social Media Marketing (pp. 102-116). New York: Routledge. DOI |
| 2017 | Dolan, R., & Conduit, J. (2017). Social Media Analytics: Measurement Tools for Exploring Online Engagement. In E. Juholin, & V. Luoma-aho (Eds.), Mitattava Viestinta [In Finnish: Measurable Communication] (pp. 44-53). Helsinki, Finland: ProComma Academic, ProCom Ry. |
| 2016 | Dolan, R., Conduit, J., & Fahy, J. (2016). Social media engagement: a construct of positively and negatively valenced engagement behaviours. In R. Brodie, L. Hollebeek, & J. Conduit (Eds.), Customer Engagement: Contemporary Issues and Challenges (pp. 102-123). Abingdon ; New York: Routledge. DOI |
Conference Papers
| Year | Citation |
|---|---|
| 2018 | Shahbaznezhad, H., Dolan, R., & Tripathi, A. (2018). The power of facebook and instagram fans: An exploration of fan comments and their effect on social media content strategy. In Lecture Notes in Business Information Processing Vol. 328 (pp. 109-117). DOI |
| 2017 | Altschwager, T., Dolan, R., & Conduit, J. (2017). University-Hosted Events Facilitate Social Brand Engagement. In Australian and New Zealand Marketing Academy Conference (ANZMAC). |
| 2017 | Wilkie, D., Johnson, L., Dolan, R., & Dwivedi, A. (2017). The Two Traditional Concepts Underlying Customer - Brand Engagement. In ANZMAC 2017 Conference proceedings. Melbourne. |
| 2016 | Dolan, R. M. (2016). Communication orientations on Facebook: How do consumers perceive brand posts?. In Academy of Wine Business Research Conference. Adelaide, Australia. |
| 2016 | Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Facebook for Wine Brands: An Analysis of Post Strategies and User Engagement Actions. In Academy of WIne Business Research Conference. |
| 2016 | Dolan, R., Conduit, J., & Fahy, J. (2016). Determining Uses and Gratifications for Social Media Engagement Behaviour. In Frontiers in Service Conference. Bergen, Norway. |
| 2016 | Dolan, R., Conduit, J., & Fahy, J. (2016). Information Overload in Social Media: The Effect of Social Media Content Types on Engagement Behaviour. In AMA Servsig Conference. Maastricht, The Netherlands. |
| 2015 | Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2015). Big Social Data and Social Media Analytics: Tools for exploring Social Media Engagement Behaviour. In Australia and New Zealand Marketing Academy Conference. |
| 2014 | Dolan, R., Fahy, J., Conduit, J., & Goodman, S. (2014). Customer Brand Engagement Behaviour in Online Social Networks: A Conceptual Framework. In Australian and New Zealand Marketing Academy Conference. Brisbane, Australia. |
| 2014 | Dolan, R. M., Szolnoki,, G., Taits, D., Hoffman, C., & Thach, L. (2014). A Cross-Cultural Comparison of Social Media Usage in the Wine Business. In Proceedings of the 8th AWBR International Conference. St Catherines, Ontario. |
| 2013 | Dolan, R., & Goodman, S. (2013). South Australian Wine Brands on Facebook: An Exploration of Communication Orientations. In AWBR 2013 : Wine enrichment through experience : Proceedings of the 7th International Conference of the Academy of Wine Business Research. Ontario Canada: Academy of Wine Business Research and Brock University. |
| 2012 | Dolan, R. M., & Reddaway, M. (2012). A Critical Reflection on the Application of Marketing Theory to an Accounting Problem. In ANZMAC. Adelaide, Australia. |
| 2012 | Dolan, R. M., & Goodman, S. P. (2012). Engaging Friends and Influencing People: Consumer Perceptions of Brand Communication Strategies on Facebook. In ANZMAC. Adelaide. |
| 2012 | Dolan, R. M. (2012). Netnography as a Research Method: Exploring Consumer Perceptions of Brand Communication Strategies on Facebook. In ANZMAC. Adelaide. |
Other Supervision Activities
| Date | Role | Research Topic | Location | Program | Supervision Type | Student Load | Student Name |
|---|---|---|---|---|---|---|---|
| 2018 - ongoing | Co-Supervisor | In progress | University of Auckland | — | Master | — | Shujun Hughes |
| 2017 - 2017 | Principal Supervisor | Native Advertising: A revolutionary marketing technique or deception? | University of Auckland | — | Honours | Full Time | Cavin Toh |
| 2017 - 2017 | Principal Supervisor | Fighting Binge Drinking with Facebook: An exploration of alcohol related social media campaigns and their potential impact on alcohol consumption in New Zealand | University of Auckland | — | Honours | Full Time | Bianca D'Souza |
| 2017 - 2018 | Principal Supervisor | Fifty Shades of Gay: How an Individual’s Political Ideology Influences their Acceptance of LGBT Themes in Advertising | University of Auckland | — | Master | Full Time | Jane Etheridge |
| 2017 - 2018 | Co-Supervisor | CONSUMER ONLINE ENGAGEMENT: An Exploration of the use of Mafengwo.com for High Involvement Decision Making of Chinese Tourists | University of Auckland | — | Master | Full Time | Min Li |
| 2017 - 2018 | Principal Supervisor | E-Consumer Empowerment Practices | University of Auckland | — | Master | Full Time | Michelle Kim |
| 2017 - 2018 | Principal Supervisor | Healthcare Systems Utilising Online Health Communities on Social Media: Perspective of New Zealand Healthcare Consumers and Providers | University of Auckland | — | Master | Full Time | Justin Jang |
| 2016 - 2016 | Principal Supervisor | Instafamous or Instafail:An Exploration of Social Influencers and Engagement, Brand Attitudes and Purchase Intent | Univeristy of Auckland | — | Honours | Full Time | Kirsty Jury |
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