Building more accessible, inclusive and socially driven marketing practices are central tenets to Dr Burgess' research. Her research and work in branding and marketing communications industries focuses on creating more equitable and socially justifiable marketing practices, to better connect and resonate with consumers to create prosocial change.

Dr Burgess' research is embedded within domains such as diversity marketing, influencer marketing, and purposeful branding. However, the core of her research derives from building audience connectedness as a means for marketers and brands to achieve more successful prosocial marketing practices. Dr Burgess' research interests emphasise conceptual and qualitative lines of enquiry, in order to find deeper theoretical and practical insights into stimulating prosocial change.

Dr Burgess' has been academically recognised and published in the European Journal of Marketing, Journal of Advertising, and Journal of Marketing Management. She has also shared her works at leading international conferences, such as the Australian and New Zealand Marketing Academy Conference. While Dr Burgess recognises the importance of scholarly and academic contributions, she is passionate about translating her research into tangible outcomes for industry. Dr Burgess has previously shared her research with industry bodies and organisations such as Wavemaker, SBS, South Australian Tourism Commission and Jewellery World Magazine. Dr Burgess' academic and industry work aims to ensure all consumers feel represented and accepted in all corners of life and marketing practice.