Amelie Burgess

Amelie Burgess

Adelaide Business School

Faculty of Arts, Business, Law and Economics

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Amelie Burgess is a Senior Lecturer in Marketing at Adelaide Business School, University of Adelaide. Amelie is passionate about conceptual and qualitative lines of enquiry with an interest in diversity and inclusive marketing, as well as deconstructing harmful marketing practices. Her work has been published in the European Journal of Marketing, Journal of Marketing Management and Journal of Advertising. Amelie has also authored and presented a number of conference manuscripts accepted in the Australia and New Zealand Marketing Academy Conferences (ANZMAC). Amelie graduated from the University of Adelaide with a Doctor of Philosophy (PhD) in Diversity Marketing, a Bachelor of Commerce (Marketing) Honours, receiving a First Class Honours.

Building more accessible, inclusive and socially driven marketing practices are central tenets to Dr Burgess' research. Her research and work in branding and marketing communications industries focuses on creating more equitable and socially justifiable marketing practices, to better connect and resonate with consumers to create prosocial change.

Dr Burgess' research is embedded within domains such as diversity marketing, influencer marketing, and purposeful branding. However, the core of her research derives from building audience connectedness as a means for marketers and brands to achieve more successful prosocial marketing practices. Dr Burgess' research interests emphasise conceptual and qualitative lines of enquiry, in order to find deeper theoretical and practical insights into stimulating prosocial change.

Dr Burgess' has been academically recognised and published in the European Journal of Marketing, Journal of Advertising, and Journal of Marketing Management. She has also shared her works at leading international conferences, such as the Australian and New Zealand Marketing Academy Conference. While Dr Burgess recognises the importance of scholarly and academic contributions, she is passionate about translating her research into tangible outcomes for industry. Dr Burgess has previously shared her research with industry bodies and organisations such as Wavemaker, SBS, South Australian Tourism Commission and Jewellery World Magazine. Dr Burgess' academic and industry work aims to ensure all consumers feel represented and accepted in all corners of life and marketing practice.

  • Journals
    Year Citation
    2024 Gray, H., Dolan, R., Wilkie, D., Conduit, J., & Burgess, A. (2024). Social Purpose Branding Approaches: A Typology of How Brands Engage with a Social Purpose. European Journal of Marketing, 58(5), 1207-1240.
    DOI Scopus4
    2024 Mirzaei, A., Wilkie, D. C. H., & Burgess, A. J. (2024). Does human value-expressive brand anthropomorphism on social media lead to greater brand competitiveness?. Journal of Retailing and Consumer Services, 81, 15 pages.
    DOI Scopus1
    2024 Burgess, A., Wilkie, D. C. H., & Dolan, R. (2024). The power of beliefs: how diversity advertising builds audience connectedness. European Journal of Marketing, 58(9), 1969-1994.
    DOI
    2023 Burgess, A., Wilkie, D. C. H., & Dolan, R. (2023). Brand approaches to diversity: a typology and research agenda. European Journal of Marketing, 57(1), 60-88.
    DOI Scopus14 WoS2
    2023 Wilkie, D. C. H., Burgess, A. J., Mirzaei, A., & Dolan, R. M. (2023). Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions. Journal of Advertising, 52(5), 721-738.
    DOI Scopus7 WoS1
    2021 Burgess, A. J., Wilkie, D. C. H., & Dolan, R. (2021). Towards successful diversity initiatives: the importance of building audience connectedness. Journal of Marketing Management, 37(1-2), 1-18.
    DOI Scopus13 WoS7

Program Director - Master of Marketing 

I have extensive teaching experience across Undergraduate, Masters and MBA courses. Currently undertaking roles in Marketing Communications in a Digital World (UG), Delivering Customer Insights (UG), Introduction to Marketing (UG), and Digital Media and Marketing Communications (PG). 

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