Amelie Burgess

Adelaide Business School

Faculty of Arts, Business, Law and Economics


My research derives from a passion and goal to bring diversity to the forefront of marketing and branding activities. Specifically, a substantial narrative to my research concerns finding more effective and successful ways for marketers to integrate diversity practices, with reference to driving social outcomes.

  • Journals

    Year Citation
    2021 Burgess, A. J., Wilkie, D. C. H., & Dolan, R. (2021). Towards successful diversity initiatives: the importance of building audience connectedness. Journal of Marketing Management, 37(1-2), 1-18.
    DOI Scopus2 WoS2

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