Harriet Gray
Higher Degree by Research Candidate
Adelaide Business School
Faculty of Arts, Business, Law and Economics
Harriet Gray is a PhD Researcher and Academic Tutor at The University of Adelaide. Her research interests lie in understanding the role of purposeful brands in addressing societal issues and injustices. She graduated with a Bachelor’s Degree in Commerce majoring in Marketing and holds an Honours Degree of Bachelor of Commerce (First Class) from The University of Adelaide. Harriet's teaching experience includes Marketing Communications, Brand Management, International Marketing and Marketing Strategy.
Harriet has strong ties to industry through her work as the Director of Marketing at TABOO Period Products. Her role at TABOO encompasses various responsibilities and tasks including marketing strategy, brand management, social media management, partnership management and e-commerce management.
Harriet Gray is a PhD Researcher and Academic Tutor at The University of Adelaide. Her research interests lie in understanding the role of purposeful brands in addressing societal issues and injustices. She graduated with a Bachelor’s Degree in Commerce majoring in Marketing and holds an Honours Degree of Bachelor of Commerce (First Class) from The University of Adelaide. Harriet's teaching experience includes Marketing Communications, Brand Management, International Marketing and Marketing Strategy.
Harriet has strong ties to industry through her work as the Director of Marketing at TABOO Period Products. Her role at TABOO encompasses various responsibilities and tasks including marketing strategy, brand management, social media management, partnership management and e-commerce management.
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Appointments
Date Position Institution name 2019 - ongoing Academic Tutor The University of Adelaide 2018 - ongoing Director of Marketing TABOO Period Products -
Research Interests
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Journals
Year Citation 2024 Gray, H., Dolan, R., Wilkie, D. C. H., Conduit, J., & Burgess, A. (2024). Social purpose branding approaches: a typology of how brands engage with a social purpose. European Journal of Marketing, 58(5), 1207-1240.
Scopus12022 Hugh, D. C., Dolan, R., Harrigan, P., & Gray, H. (2022). Influencer marketing effectiveness: the mechanisms that matter. European Journal of Marketing, 56(12), 3485-3515.
Scopus23 -
Conference Items
Year Citation 2019 Gray, H., Wilkie, D., & Dolan, R. (2019). Authenticity in social media sponsored posts. Poster session presented at the meeting of 2019. Wellington.
Marketing Academic Tutor for undergraduate courses:
MARKETING 3004 - Marketing Planning Project (2022)
MARKETING 3005 - Marketing Communications in a Digital World (2021)
MARKETING 3501 - Marketing to the World (2019, 2020, 2021)
MARKETING 2506 - Building & Managing Brands (2019,2020)
MARKETING 2010 - Marketing Strategy (2019)
MARKETING 1001 - Introduction to Marketing (2019, 2020, 2021)
Guest presenter/lecturer:
MARKETING 3005 - Marketing Communications in a Digital World (Sem 1, 2021) on the lecture topic "Sponsorship and social media"
MARKETING 1001 - Introduction to Marketing (Sem 2, 2020) on the lecture topic "Social Marketing"
Connect With Me
External Profiles
