Georgia Wastell

Georgia Wastell

Higher Degree by Research Candidate

Adelaide Business School

Faculty of Arts, Business, Law and Economics

Georgia Wastell is a PhD candidate undertaking the Doctor of Philosophy degree, and a Marketing tutor at the University of Adelaide Business School.

In 2020, she graduated with a Bachelor of Media degree with a major in Marketing, and in 2021 she completed her Bachelor of Commerce (Honours) degree with first-class honours. Her thesis 'Cancelled Influencers: Investigating Impacts on the Endorsed Brands' researched the phenomenon of cancel culture within marketing, and her other research areas of interest include influencer marketing, brand scandals, consumer engagement, and consumer-brand relationships.

She has been a tutor for Building & Managing Brands, Marketing Strategy, and Intro to Marketing. She has also been a guest tutor for Contemporary Issues in Marketing and Consumer Behaviour.

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