Higher Degree by Research Candidate
Adelaide Business School
Faculty of Arts, Business, Law and Economics
Georgia Wastell is a PhD candidate undertaking the Doctor of Philosophy degree, and a Marketing tutor at the University of Adelaide Business School.
In 2020, she graduated with a Bachelor of Media degree with a major in Marketing, and in 2021 she completed her Bachelor of Commerce (Honours) degree with first-class honours. Her thesis 'Cancelled Influencers: Investigating Impacts on the Endorsed Brands' researched the phenomenon of cancel culture within marketing, and her other research areas of interest include influencer marketing, brand scandals, consumer engagement, and consumer-brand relationships.
She has been a tutor for Building & Managing Brands, Marketing Strategy, and Intro to Marketing. She has also been a guest tutor for Contemporary Issues in Marketing and Consumer Behaviour.
Date Institution name Country Title 2022 The University of Adelaide Australia Doctor of Philosophy (Marketing) 2021 - 2021 The University of Adelaide Australia Honours Degree of Bachelor of Commerce (Marketing) 2018 - 2020 The University of Adelaide Australia Bachelor of Media (Marketing) 2013 - 2016 Adelaide College of the Arts Australia Bachelor of Visual Art & Design
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