Dr Cassidy Shaw
School of Marketing
College of Business and Law
Cassidy has a PhD from the University of Adelaide in Wine Marketing. Cassidy also has a Bachelor of Psychology (Honours). Currently, Cassidy is a casual tutor and lecturer for Adelaide University in the School of Marketing in both undergraduate and postgraduate courses.
| Date | Institution name | Country | Title |
|---|---|---|---|
| 2022 - 2025 | University of Adelaide | Australia | PhD |
| 2018 - 2021 | University of South Australia | Australia | Bachelor of Psychology (Honours) |
| Year | Citation |
|---|---|
| 2026 | Shaw, C. L., Corsi, A. M., Jaud, D. A., Dolan, R., & Goodman, S. (2026). Consumers (un) acceptance of plant-based meat: an examination of the underlying roles of risk and value perceptions and the moderating role of message appeal. Journal of Marketing Management, 1-29. |
| 2025 | Shaw, C. L., Dolan, R., Corsi, A. M., & Goodman, S. (2025). From Vice to Virtue: Disentangling Consumer Engagement With Regular and Innovative Wine and Meat Products. Australasian Marketing Journal, 34(2), 229-246. Scopus2 WoS2 |
| 2024 | Le Busque, B., Litchfield, C., & Shaw, C. L. (2024). Exploring the Indoor Plant–People Relationship Through Qualitative Responses. Plant-Environment Interactions, 5(6), e70025-1-e70025-6. |
| 2023 | Shaw, C. L., Dolan, R., Corsi, A. M., Goodman, S., & Pearson, W. (2023). Exploring the barriers and triggers towards the adoption of low- and no-alcohol (NOLO) wines. Food Quality and Preference, 110, 104932. Scopus27 WoS27 |
Introduction to Marketing (MARKETING_1001)
Consumer Behaviour (MARKETING_2501)
Marketing Management (MARKETING_7104)
Connect With Me
External Profiles
