Syuzanna Mosikyan

Ms Syuzanna Mosikyan

Higher Degree by Research Candidate

PhD candidate

Adelaide Business School

Faculty of Arts, Business, Law and Economics

Syuzanna is a PhD candidate in Wine Business and Sensory Science at the University of Adelaide. Her research focuses the consumer acceptance of Australian Alternative and Gene-edited grape varieties. With a keen interest in consumer behavior, innovation adoption, marketing technology, and Environmental, Social and Corporate Governance (ESG), Syuzanna's work delves into the intersection of these fields.

Her PhD project is supervised by Assoc. Prof. Armando Corsi, Assoc. Prof. Susan Bastian, and Dr. Rebecca Dolan and is co-funded by The University of Adelaide and Wine Australia.

Syuzanna possesses a well-rounded background in the wine industry, encompassing a range of key areas. Her expertise spans from the management of national and international winemaking and viticulture projects to curating wine-guided tours and tastings. Additionally, she has coordinated several complex communication projects, including marketing campaigns and media production. Moreover, Syuzanna has gained valuable hands-on wine production experience through her work in several European wineries.

Her educational background encompasses two Master's degrees, which have provided her with a comprehensive understanding of various aspects of the industry. The first one is in International Wine Tourism Innovations (WINTOUR) from the University of Bordeaux (France), University Universidade do Porto (Portugal), and Universitat Rovira i Virgili (Spain) with Erasmus Mundus Scholarship. The second Master's degree is in Winemaking and Viticulture from the Armenian National Agrarian University. She has also studied the International Wine Business program at the University of Geisenheim in Germany as an Erasmus Exchange student.

She is dedicated to exploring the dynamic intersection of the wine industry, research, and innovation. A central objective of her is to enhance the academic understanding of the industry's future, especially in the face of the rapidly changing environment.

  • Appointments

    Date Position Institution name
    2022 - 2022 Expert in winemaking and viticulture projects Vine and Wine Foundation of Armenia
    2022 - 2022 Communications Project Manager Vivant Eco
    2018 - 2020 Assistant Winemaker Armenian National Agrarian University
    2016 - 2016 Research assistant Hochschule Geisenheim University
  • Language Competencies

    Language Competency
    Armenian Can read, write, speak, understand spoken and peer review
    English Can read, write, speak, understand spoken and peer review
    French Can read, speak and understand spoken
    Russian Can read, write, speak and understand spoken
  • Education

    Date Institution name Country Title
    2020 - 2022 University of Bordeaux France Masters of Sciences International Master on Wine Tourism Innovation (WINTOUR)
    2019 - 2020 Armenian National Agrarian University Armenia Masters of Sciences in Fermenting production technology and wine-making
    2016 - 2017 Hochschule Geisenheim University Germany Erasmus+ Exchange student
    2014 - 2019 Armenian National Agrarian University Armenia Bachelor of Sciences in Fermenting production technology and wine-making
  • Research Interests

Introduction to Marketing (MARKETNG 1001)

Grape and Wine Industry Practice, Policy and Communication III (VITICULT 3500WT)

  • Position: PhD candidate
  • Phone: 83131252
  • Email:
  • Campus: North Terrace
  • Building: 10 Pulteney Street - Nexus 10 Tower, floor Tenth Floor
  • Org Unit: Adelaide Business School

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