Syuzanna is a wine business and marketing researcher at the Adelaide University, with a PhD focused on consumer behaviour and innovation in the wine sector, co-funded by Wine Australia. She brings a cross-cultural perspective informed by professional experience across France, Spain, Germany, and Australia, with work in wine production, marketing, tourism, and research. She is a recipient of several competitive awards and grants, including funding from the OIV, ASVO, and Great Wine Capitals, which has enabled her engagement with industry–research collaboration models across multiple countries. She combines academic insight and industry experience to translate complex insights into practical applications for the wine sector.