Dr Dean Wilkie
Senior Lecturer
Adelaide Business School
Faculty of the Professions
Driven by my overriding goal to bring marketing science and knowledge to marketing practice, a substantial narrative to my research concerns the importance of competitive dynamics for brand performance, with a specific focus on the effects of entry positions and product attribute differences. A second narrative to my research is a recent focus on brand building. In particular, examining the importance of engagement and authenticity in building consumer perceptions of brands.
-
Expand
-
Appointments
Date Position Institution name 2012 - 2015 Senior Lecturer University of New South Wales 2010 - 2011 Adjunct Lecturer University of New South Wales and University of Sydney 2009 - 2010 Senior Global Product Manager Blackmores vitamins 2007 - 2009 Senior Brand Manager Johnson and Johnson 2001 - 2006 Senior Brand Manager Pfizer Healthcare 1995 - 2001 National Grocery Buyer Franklins supermarkets -
Awards and Achievements
Date Type Title Institution Name Country Amount 2019 Teaching Award Executive Dean Award for Student-Centred Learning University of Adelaide Australia — 2019 Research Award Adelaide Business School Research Leadership Award University of Adelaide Australia — 2015 Award AGSM MBA Teaching Excellence Award — — — 2013 Award Australasian Marketing Journal reviewer of the year — — — 2012 Award ANZMAC Best Paper in Product Innovation and Entreprenuer Track — — — 2010 Award ANZMAC Best Paper in Product Innovation and Entreprenuer Track — — — -
Education
Date Institution name Country Title 2010 - 2012 University of Sydney Australia PhD 2001 - 2004 University of New South Wales Australia Masters of Commerce 1995 - 1998 University of Western Sydney Australia Bachelor of Commerce
-
Expand
-
Journals
-
Conference Papers
Year Citation 2014 Wilkie, D. C. H., Johnson, L. W., & Chin, W. W. (2014). Understanding what constitutes a moderate level of incongruity. In 2014 ANZMAC Proceedings. Brisbane. 2013 Wilkie, D. (2013). The double-edged sword of being the second entrant. In 2013 ANZMAC Proceedings. Adelaide. 2013 Wilkie, D. C. H., & Johnson, L. W. (2013). It is not about the product being enhanced or unique. In 2013 Academy of Marketing Science World Marketing Conference Proceedings. Melbourne. 2011 Wilkie, D., Johnson, L. W., & White, L. (2011). Understanding more about enhanced and unique product attributes. In 2011 ANZMAC Proceedings. Perth. 2010 Wilkie, D., Johnson, L. W., & White, L. (2010). The impact of low price brands on the order of entry advantage. In Thought Leaders Conference in Brand Management proceedings. Lugano. 2010 Wilkie, D., Johnson, L. W., & White, L. (2010). Leveraging brand associations in developing line extensions. In 2010 ANZMAC proceedings. Christchurch. 2009 Wilkie, D., Johnson, L. W., & White, L. (2009). An empirical analysis of the impact of low price brands on the order of entry advantage. In 2009 ANZMAC Proceedings. Melbourne. -
Conference Items
Year Citation 2019 Sansome, K., Wilkie, D., & Conduit, J. (2019). The multidimensional construct of transparency and its implications. Poster session presented at the meeting of .. Wellington, New Zealand. 2019 Schneider, R. G., Wilkie, D., & Conduit, J. (2019). Differentiating consumer co-creation behaviour: The role of selfcongruity and culture. Poster session presented at the meeting of .. Wellington, New Zealand. 2019 Fens, M., Wilkie, D., & Rao Hill, S. (2019). Self-congruity: Self-concept as a multidimensional construct. Poster session presented at the meeting of Proceedings of the Annual ANZMAC Conference. Wellington. 2019 Gray, H., Wilkie, D., & Dolan, R. (2019). Authenticity in social media sponsored posts. Poster session presented at the meeting of 2019. Wellington. 2019 Moss, L., Wilkie, D., & Plewa, C. (2019). An evolutionary perspective of sports consumption. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference proceedings. Wellington. 2017 Wilkie, D., Johnson, L., Dolan, R., & Dwivedi, A. (2017). The Two Traditional Concepts Underlying Customer - Brand Engagement. Poster session presented at the meeting of ANZMAC 2017 Conference proceedings. Melbourne. 2016 Wilkie, D., Mirzaei, A., & Johnson, L. (2016). Product line length: Identifying underlying factors driving market share success.. Poster session presented at the meeting of Marketing in a Post-Disciplinary Era ANZMAC 2016. Canterbury, New Zealand. 2016 Wilkie, D., Mirzaei, A., & Johnson, L. (2016). Product line breadth: identifying underlying factors driving market share success. Poster session presented at the meeting of Marketing in a Post-Disciplinary Era: ANZMAC 2016 Proceedings. Christchurch, NZ: University of Canterbury. 2015 Wilkie, D., Mirzael, A., & Johnson, L. W. (2015). A forward looking framework to evaluate the product proliferation success. Poster session presented at the meeting of 2015 ANZMAC Proceedings. Sydney. 2015 Wilkie, D., & Dwivedi, A. (2015). Perceived quality–brand equity relationship: proposing and testing a mediating role of brand authenticity. Poster session presented at the meeting of 2015 ANZMAC Proceedings. Sydney.
-
Expand
-
Current Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2020 Co-Supervisor Brand Transparency and its Implications Doctor of Philosophy Doctorate Full Time Miss Kate Louise Sansome 2020 Co-Supervisor The power of purposeful brands: An exploration of purposeful brands and their interactions Doctor of Philosophy Doctorate Full Time Miss Harriet Gray 2020 Co-Supervisor Evolutionary Psychology triggers to engagement Doctor of Philosophy Doctorate Full Time Mr Liam Craig Moss 2019 Principal Supervisor Diversity in Marketing Doctor of Philosophy Doctorate Full Time Miss Amelie Jay Burgess 2018 Co-Supervisor An Ecosystem Perspective of Market Shaping, and the Role of the Consumer Doctor of Philosophy Doctorate Full Time Mr Gediminas Lipnickas -
Other Supervision Activities
Date Role Research Topic Location Program Supervision Type Student Load Student Name 2018 - ongoing Principal Supervisor The role of culture in moderating atmospherics The University of Adelaide — Honours Full Time Amelie Burgess
-
Expand
-
Committee Memberships
Date Role Committee Institution Country 2019 - 2019 Co-Chair 2018 ANZMAC organising committee University of Adelaide Australia 2014 - ongoing Co-Chair 2015 ANZMAC organising committee — — 2014 - 2015 Director UNSW Industry engagement University of New South Wales — -
Editorial Boards
Date Role Editorial Board Name Institution Country 2020 - ongoing Associate Editor Journal of Marketing Management University of Adelaide Australia 2013 - ongoing Board Member Australasian Marketing Journal — —
Connect With Me
External Profiles
