Dr Dean Wilkie
Senior Lecturer
Adelaide Business School
Faculty of the Professions
Eligible to supervise Masters and PhD (as Co-Supervisor) - email supervisor to discuss availability.
Driven by my overriding goal to bring marketing science and knowledge to marketing practice, a substantial narrative to my research concerns the importance of competitive dynamics for brand performance, with a specific focus on the effects of entry positions and product attribute differences. A second narrative to my research is a recent focus on brand building. In particular, examining the importance of engagement and authenticity in building consumer perceptions of brands.
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Appointments
Date Position Institution name 2012 - 2015 Senior Lecturer University of New South Wales 2010 - 2011 Adjunct Lecturer University of New South Wales and University of Sydney 2009 - 2010 Senior Global Product Manager Blackmores vitamins 2007 - 2009 Senior Brand Manager Johnson and Johnson 2001 - 2006 Senior Brand Manager Pfizer Healthcare 1995 - 2001 National Grocery Buyer Franklins supermarkets -
Awards and Achievements
Date Type Title Institution Name Country Amount 2019 Teaching Award Executive Dean Award for Student-Centred Learning University of Adelaide Australia — 2019 Research Award Adelaide Business School Research Leadership Award University of Adelaide Australia — 2015 Award AGSM MBA Teaching Excellence Award — — — 2013 Award Australasian Marketing Journal reviewer of the year — — — 2012 Award ANZMAC Best Paper in Product Innovation and Entreprenuer Track — — — 2010 Award ANZMAC Best Paper in Product Innovation and Entreprenuer Track — — — -
Education
Date Institution name Country Title 2010 - 2012 University of Sydney Australia PhD 2001 - 2004 University of New South Wales Australia Masters of Commerce 1995 - 1998 University of Western Sydney Australia Bachelor of Commerce
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Journals
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Conference Papers
Year Citation 2014 Wilkie, D. C. H., Johnson, L. W., & Chin, W. W. (2014). Understanding what constitutes a moderate level of incongruity. In 2014 ANZMAC Proceedings. Brisbane. 2013 Wilkie, D. (2013). The double-edged sword of being the second entrant. In 2013 ANZMAC Proceedings. Adelaide. 2013 Wilkie, D. C. H., & Johnson, L. W. (2013). It is not about the product being enhanced or unique. In 2013 Academy of Marketing Science World Marketing Conference Proceedings. Melbourne. 2011 Wilkie, D., Johnson, L. W., & White, L. (2011). Understanding more about enhanced and unique product attributes. In 2011 ANZMAC Proceedings. Perth. 2010 Wilkie, D., Johnson, L. W., & White, L. (2010). The impact of low price brands on the order of entry advantage. In Thought Leaders Conference in Brand Management proceedings. Lugano. 2010 Wilkie, D., Johnson, L. W., & White, L. (2010). Leveraging brand associations in developing line extensions. In 2010 ANZMAC proceedings. Christchurch. 2009 Wilkie, D., Johnson, L. W., & White, L. (2009). An empirical analysis of the impact of low price brands on the order of entry advantage. In 2009 ANZMAC Proceedings. Melbourne. -
Conference Items
Year Citation 2019 Sansome, K., Wilkie, D., & Conduit, J. (2019). The multidimensional construct of transparency and its implications. Poster session presented at the meeting of .. Wellington, New Zealand. 2019 Schneider, R. G., Wilkie, D., & Conduit, J. (2019). Differentiating consumer co-creation behaviour: The role of selfcongruity and culture. Poster session presented at the meeting of .. Wellington, New Zealand. 2019 Fens, M., Wilkie, D., & Rao Hill, S. (2019). Self-congruity: Self-concept as a multidimensional construct. Poster session presented at the meeting of Proceedings of the Annual ANZMAC Conference. Wellington. 2019 Gray, H., Wilkie, D., & Dolan, R. (2019). Authenticity in social media sponsored posts. Poster session presented at the meeting of 2019. Wellington. 2019 Moss, L., Wilkie, D., & Plewa, C. (2019). An evolutionary perspective of sports consumption. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference proceedings. Wellington. 2017 Wilkie, D., Johnson, L., Dolan, R., & Dwivedi, A. (2017). The Two Traditional Concepts Underlying Customer - Brand Engagement. Poster session presented at the meeting of ANZMAC 2017 Conference proceedings. Melbourne. 2016 Wilkie, D., Mirzaei, A., & Johnson, L. (2016). Product line length: Identifying underlying factors driving market share success.. Poster session presented at the meeting of Marketing in a Post-Disciplinary Era ANZMAC 2016. Canterbury, New Zealand. 2016 Wilkie, D., Mirzaei, A., & Johnson, L. (2016). Product line breadth: identifying underlying factors driving market share success. Poster session presented at the meeting of Marketing in a Post-Disciplinary Era: ANZMAC 2016 Proceedings. Christchurch, NZ: University of Canterbury. 2015 Wilkie, D., Mirzael, A., & Johnson, L. W. (2015). A forward looking framework to evaluate the product proliferation success. Poster session presented at the meeting of 2015 ANZMAC Proceedings. Sydney. 2015 Wilkie, D., & Dwivedi, A. (2015). Perceived quality–brand equity relationship: proposing and testing a mediating role of brand authenticity. Poster session presented at the meeting of 2015 ANZMAC Proceedings. Sydney.
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Current Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2020 Co-Supervisor Brand Transparency and its Implications Doctor of Philosophy Doctorate Full Time Miss Kate Louise Sansome 2020 Co-Supervisor Social Marketing Doctor of Philosophy Doctorate Full Time Miss Harriet Gray 2019 Principal Supervisor Diversity in Marketing Doctor of Philosophy Doctorate Full Time Miss Amelie Jay Burgess 2018 Co-Supervisor An Ecosystem Perspective of Market Shaping, and the Role of the Consumer Doctor of Philosophy Doctorate Full Time Mr Gediminas Lipnickas -
Other Supervision Activities
Date Role Research Topic Location Program Supervision Type Student Load Student Name 2018 - ongoing Principal Supervisor The role of culture in moderating atmospherics The University of Adelaide — Honours Full Time Amelie Burgess
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Committee Memberships
Date Role Committee Institution Country 2019 - 2019 Co-Chair 2018 ANZMAC organising committee University of Adelaide Australia 2014 - ongoing Co-Chair 2015 ANZMAC organising committee — — 2014 - 2015 Director UNSW Industry engagement University of New South Wales — -
Editorial Boards
Date Role Editorial Board Name Institution Country 2020 - ongoing Associate Editor Journal of Marketing Management University of Adelaide Australia 2013 - ongoing Board Member Australasian Marketing Journal — —
Connect With Me
External Profiles
