Dean Wilkie

Dr Dean Wilkie

Senior Lecturer

Adelaide Business School

Faculty of Arts, Business, Law and Economics

Eligible to supervise Masters and PhD - email supervisor to discuss availability.


Driven by my overriding goal to bring marketing science and knowledge to marketing practice, a substantial narrative to my research concerns the importance of competitive dynamics for brand performance, with a specific focus on the effects of entry positions and product attribute differences. A second narrative to my research is a recent focus on brand building. In particular, examining the importance of engagement and authenticity in building consumer perceptions of brands.

  • Appointments

    Date Position Institution name
    2012 - 2015 Senior Lecturer University of New South Wales
    2010 - 2011 Adjunct Lecturer University of New South Wales and University of Sydney
    2009 - 2010 Senior Global Product Manager Blackmores vitamins
    2007 - 2009 Senior Brand Manager Johnson and Johnson
    2001 - 2006 Senior Brand Manager Pfizer Healthcare
    1995 - 2001 National Grocery Buyer Franklins supermarkets
  • Awards and Achievements

    Date Type Title Institution Name Country Amount
    2019 Teaching Award Executive Dean Award for Student-Centred Learning University of Adelaide Australia -
    2019 Research Award Adelaide Business School Research Leadership Award University of Adelaide Australia -
    2015 Award AGSM MBA Teaching Excellence Award - - -
    2013 Award Australasian Marketing Journal reviewer of the year - - -
    2012 Award ANZMAC Best Paper in Product Innovation and Entreprenuer Track - - -
    2010 Award ANZMAC Best Paper in Product Innovation and Entreprenuer Track - - -
  • Education

    Date Institution name Country Title
    2010 - 2012 University of Sydney Australia PhD
    2001 - 2004 University of New South Wales Australia Masters of Commerce
    1995 - 1998 University of Western Sydney Australia Bachelor of Commerce
  • Committee Memberships

    Date Role Committee Institution Country
    2019 - 2019 Co-Chair 2018 ANZMAC organising committee University of Adelaide Australia
    2014 - ongoing Co-Chair 2015 ANZMAC organising committee - -
    2014 - 2015 Director UNSW Industry engagement University of New South Wales -
  • Editorial Boards

    Date Role Editorial Board Name Institution Country
    2020 - ongoing Associate Editor Journal of Marketing Management University of Adelaide Australia
    2013 - ongoing Board Member Australasian Marketing Journal - -
  • Position: Senior Lecturer
  • Phone: 83137112
  • Email: dean.wilkie@adelaide.edu.au
  • Campus: North Terrace
  • Building: Nexus 10, floor 10
  • Org Unit: Marketing

Connect With Me
External Profiles