Dean Wilkie

Dr Dean Wilkie

Senior Lecturer

Adelaide Business School

Faculty of Arts, Business, Law and Economics


Driven by my overriding goal to bring marketing science and knowledge to marketing practice, a substantial narrative to my research concerns the importance of competitive dynamics for brand performance, with a specific focus on the effects of entry positions and product attribute differences. A second narrative to my research is a recent focus on brand building. In particular, examining the importance of engagement and authenticity in building consumer perceptions of brands.

  • Appointments

    Date Position Institution name
    2012 - 2015 Senior Lecturer University of New South Wales
    2010 - 2011 Adjunct Lecturer University of New South Wales and University of Sydney
    2009 - 2010 Senior Global Product Manager Blackmores vitamins
    2007 - 2009 Senior Brand Manager Johnson and Johnson
    2001 - 2006 Senior Brand Manager Pfizer Healthcare
    1995 - 2001 National Grocery Buyer Franklins supermarkets
  • Awards and Achievements

    Date Type Title Institution Name Country Amount
    2019 Teaching Award Executive Dean Award for Student-Centred Learning University of Adelaide Australia
    2019 Research Award Adelaide Business School Research Leadership Award University of Adelaide Australia
    2015 Award AGSM MBA Teaching Excellence Award
    2013 Award Australasian Marketing Journal reviewer of the year
    2012 Award ANZMAC Best Paper in Product Innovation and Entreprenuer Track
    2010 Award ANZMAC Best Paper in Product Innovation and Entreprenuer Track
  • Education

    Date Institution name Country Title
    2010 - 2012 University of Sydney Australia PhD
    2001 - 2004 University of New South Wales Australia Masters of Commerce
    1995 - 1998 University of Western Sydney Australia Bachelor of Commerce
  • Committee Memberships

    Date Role Committee Institution Country
    2019 - 2019 Co-Chair 2018 ANZMAC organising committee University of Adelaide Australia
    2014 - ongoing Co-Chair 2015 ANZMAC organising committee
    2014 - 2015 Director UNSW Industry engagement University of New South Wales
  • Editorial Boards

    Date Role Editorial Board Name Institution Country
    2020 - ongoing Associate Editor Journal of Marketing Management University of Adelaide Australia
    2013 - ongoing Board Member Australasian Marketing Journal
  • Position: Senior Lecturer
  • Phone: 83137112
  • Email: dean.wilkie@adelaide.edu.au
  • Campus: North Terrace
  • Building: Nexus 10, floor 10
  • Org Unit: Marketing

Connect With Me
External Profiles