Higher Degree by Research Candidate
Adelaide Business School
Faculty of Arts, Business, Law and Economics
Current PhD student at the University of Adelaide with a focus on customer engagement. Particularly focusing on engagement dispositions and how they influence a customer's actions. My research has a context on sport, an area that I am particularly passionate about.
Year Citation 2019 Moss, L., Wilkie, D., & Plewa, C. (2019). An evolutionary perspective of sports consumption. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference proceedings. Wellington.
Liam has previously taught: Introduction to Marketing, Building & Managing Brands, Understanding Consumers (Masters) and has done seminars in Contemporary Issues in Marketing.
Currently, Liam is teaching Building & Managing Brands
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