Research Interests
Marketing Marketing Communications Marketing Management Sport and Leisure ManagementLiam Moss
Higher Degree by Research Candidate
Current PhD student at the University of Adelaide with a focus on customer engagement. Particularly focusing on engagement dispositions and how they influence a customer's actions. My research has a context on sport, an area that I am particularly passionate about.
| Date | Position | Institution name |
|---|---|---|
| 2021 - ongoing | Estimator | Aliview Group |
| Date | Institution name | Country | Title |
|---|---|---|---|
| 2019 - 2019 | University of Adelaide | Australia | Honours Degree (Commerce) |
| 2016 - 2018 | University of Adelaide | Australia | Bachelor of Commerce |
| Year | Citation |
|---|---|
| 2019 | Moss, L., Wilkie, D., & Plewa, C. (2019). An evolutionary perspective of sports consumption. In Australian and New Zealand Marketing Academy Conference proceedings. Wellington. |
Liam has previously taught: Introduction to Marketing, Building & Managing Brands, Understanding Consumers (Masters) and has done seminars in Contemporary Issues in Marketing.
Currently, Liam is teaching Building & Managing Brands
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