Sally Rao Hill

Dr Sally Rao Hill

Associate Professor

Adelaide Business School

Faculty of the Professions

Eligible to supervise Masters and PhD - email supervisor to discuss availability.


Dr Sally Rao Hill is an Associate Professor in marketing. She lectures in Consumer Behaviour (II) and Research Project in Marketing (M). Her research interests include services marketing, consumer sustainable consumption behaviour, social media influencer marketing and technology adoption (AI and Blockchain). She is an active researcher and has published in the Journal of Business and Industrial Marketing, European Journal of Marketing, Qualitative Market Research: an International Journal, Australasian Marketing Journal, Journal of Consumer Behaviour and Internet Research. She has won the best paper award in an international conference.

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  • Current Higher Degree by Research Supervision (University of Adelaide)

    Date Role Research Topic Program Degree Type Student Load Student Name
    2018 Principal Supervisor The Effect of "You Should" Message in Promoting Sustainable Consumption: the Role of Social Norms and Pride Doctor of Philosophy Doctorate Full Time Miss Olga Sergeevna Tarabashkina
    2017 Principal Supervisor The Role of Front-Line Staff Sex in Gendered Service Failures Doctor of Philosophy Doctorate Full Time Mr David John Matthews
  • Past Higher Degree by Research Supervision (University of Adelaide)

    Date Role Research Topic Program Degree Type Student Load Student Name
    2018 - 2020 Co-Supervisor Open Banking: Does it Open up a New way of Banking?
    A Case of Financial Technology Adoption from a Consumer's Perspective
    Master of Philosophy Master Full Time Ms Rebecca Chan
    2018 - 2021 Principal Supervisor Investigating the Service Quality of Artificial Intelligence Service Agents Doctor of Philosophy Doctorate Full Time Mr Nurhafihz Bin Noor
    2018 - 2020 Principal Supervisor Determinants of Customer Intentions to use Self-Service Technology-Based Options for Recoveries Doctor of Philosophy Doctorate Full Time Ms Thuc Nghi Le
    2013 - 2017 Principal Supervisor Consumer Reactions to Deal Popularity Information: Cue Congruency, Perceived Authenticity, Service Types, and Cultural Difference Doctor of Philosophy Doctorate Full Time Miss Chia-Yin Kao
    2012 - 2016 Co-Supervisor Investigating the Role of Online Community Engagement and Consumer Online Collective Empowerment for Consumer Price Fairness Perception Doctor of Philosophy Doctorate Full Time Mr Long Thang Van Nguyen
    2012 - 2019 Principal Supervisor Conflict in the Consumer Identity: The Coexistence and Consequences of Environmental Identity and Material Identity Doctor of Philosophy Doctorate Part Time William Shannon Lake
    2011 - 2016 Co-Supervisor Organisational conditions for co-creation: a health care context Doctor of Philosophy Doctorate Part Time Ms Shikha Sharma
    2010 - 2014 Principal Supervisor Antecedents of service climate: Local vs. foreign service firms in an emerging market context Doctor of Philosophy Doctorate Full Time Mr Hung Hoang
    2003 - 2010 Co-Supervisor Product Placement in Reality Television: An Investigation of Audience Identification and Program Credibility Doctor of Philosophy Doctorate Part Time Ms Claire Sherman
  • Position: Associate Professor
  • Phone: 83134237
  • Email: sally.raohill@adelaide.edu.au
  • Campus: North Terrace
  • Building: Nexus 10 Tower, floor 10
  • Room: 10 24
  • Org Unit: Business School Office

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