Sally Rao Hill

Dr Sally Rao Hill

Associate Professor

Adelaide Business School

Faculty of the Professions

Eligible to supervise Masters and PhD - email supervisor to discuss availability.


Dr Sally Rao Hill is a senior lecturer in marketing. She is the lecturer in charge of Consumer Behaviour (M) and E-marketing (M). Her research interests include relationship marketing, internet marketing, services marketing and technology adoption. She is an active researcher and has published in the Journal of Business and Industrial Marketing, European Journal of Marketing, Qualitative Market Research: an International Journal, Australasian Marketing Journal, International Journal of Internet Marketing and Advertising, and Journal of Internet Business. She has won the best paper award in an international conference.

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  • Current Higher Degree by Research Supervision (University of Adelaide)

    Date Role Research Topic Program Degree Type Student Load Student Name
    2018 Co-Supervisor Open Banking: Does it Open up a New Way of Banking?
    A Case of Innovation Adoption from a Consumer's Perspective
    Master of Philosophy Master Full Time Ms Rebecca Sze Oi Chan
    2018 Principal Supervisor Investigating the Service Quality of Artificial Intelligence Service Agents Doctor of Philosophy Doctorate Full Time Mr Nurhafihz Bin Noor
    2018 Principal Supervisor The Role of Control in Technology-based Self-service Recovery Doctor of Philosophy Doctorate Full Time Ms Nghi Thuc Le
    2018 Principal Supervisor The Effect of "You Should" Message in Promoting Sustainable Consumption: the Role of Social Norms and Pride Doctor of Philosophy Doctorate Full Time Miss Olga Sergeevna Tarabashkina
    2017 Principal Supervisor The Role of Front-Line Staff Sex in Gendered Service Failures Doctor of Philosophy Doctorate Full Time Mr David John Matthews
    2012 Principal Supervisor The Impact of Social Marketing on Corporate Reputation Doctor of Philosophy Doctorate Part Time William Shannon Lake
  • Past Higher Degree by Research Supervision (University of Adelaide)

    Date Role Research Topic Program Degree Type Student Load Student Name
    2013 - 2017 Principal Supervisor Consumer Reactions to Deal Popularity Information: Cue Congruency, Perceived Authenticity, Service Types, and Cultural Difference Doctor of Philosophy Doctorate Full Time Miss Chia-Yin Kao
    2012 - 2016 Co-Supervisor Investigating the Role of Online Community Engagement and Consumer Online Collective Empowerment for Consumer Price Fairness Perception Doctor of Philosophy Doctorate Full Time Mr Long Thang Van Nguyen
    2011 - 2016 Co-Supervisor Organisational conditions for co-creation: a health care context Doctor of Philosophy Doctorate Part Time Ms Shikha Sharma
    2010 - 2014 Principal Supervisor Antecedents of service climate: Local vs. foreign service firms in an emerging market context Doctor of Philosophy Doctorate Full Time Mr Hung Hoang
    2003 - 2010 Co-Supervisor Product Placement in Reality Television: An Investigation of Audience Identification and Program Credibility Doctor of Philosophy Doctorate Part Time Ms Claire Sherman
  • Position: Associate Professor
  • Phone: 83134237
  • Email: sally.raohill@adelaide.edu.au
  • Campus: North Terrace
  • Building: Nexus 10 Tower, floor 10
  • Room: 10 24
  • Org Unit: Business School Office

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