Adelaide Business School
Faculty of the Professions
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
Dr Sally Rao Hill is an Associate Professor in marketing. She lectures in Consumer Behaviour (II) and Research Project in Marketing (M). Her research interests include services marketing, consumer sustainable consumption behaviour, social media influencer marketing and technology adoption (AI and Blockchain). She is an active researcher and has published in the Journal of Business and Industrial Marketing, European Journal of Marketing, Qualitative Market Research: an International Journal, Australasian Marketing Journal, Journal of Consumer Behaviour and Internet Research. She has won the best paper award in an international conference.
Year Citation 2019 Fens, M., Wilkie, D., & Rao Hill, S. (2019). Self-congruity: Self-concept as a multidimensional construct. Poster session presented at the meeting of Proceedings of the Annual ANZMAC Conference. Wellington. 2017 Conduit, J., Sharma, S., & Rao Hill, S. (2017). Well-Being Outcomes from Co-Creation Roles in Healthcare. Poster session presented at the meeting of Frontiers in Service. 2016 Sharma, S., Conduit, J., Karpen, I., Rao Hill, S., & Farrelly, F. (2016). Co-creation in a Service Innovation Context. Poster session presented at the meeting of LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING. Melbourne, Australia: SPRINGER INT PUBLISHING AG.
2015 Nguyen, L., Lu, V., Conduit, J., & Rao Hill, S. (2015). The Process of Customer Collective Empowerment in Online Community: A Netnographic Study. Poster session presented at the meeting of European Marketing Academy Conference. Leuven, Belgium. 2013 Nguyen, L., Conduit, J., Rao HIll, S., & Lu, V. (2013). Consumer Engagement in Virtual Communities: Implications For Service Pricing. Poster session presented at the meeting of Frontier in Service Conference. Taiwan, Taipei. 2012 Akman, H., Rao Hill, S., & Conduit, J. (2012). What will it take for you to fix it yourself? The mediating effect of customer readiness on customer self-recovery. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference proceedings. Adelaide, Australia.
Current Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2018 Principal Supervisor The Effect of "You Should" Message in Promoting Sustainable Consumption: the Role of Social Norms and Pride Doctor of Philosophy Doctorate Full Time Miss Olga Sergeevna Tarabashkina 2017 Principal Supervisor The Role of Front-Line Staff Sex in Gendered Service Failures Doctor of Philosophy Doctorate Full Time Mr David John Matthews
Past Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2018 - 2020 Co-Supervisor Open Banking: Does it Open up a New way of Banking?
A Case of Financial Technology Adoption from a Consumer's Perspective
Master of Philosophy Master Full Time Ms Rebecca Chan 2018 - 2021 Principal Supervisor Investigating the Service Quality of Artificial Intelligence Service Agents Doctor of Philosophy Doctorate Full Time Mr Nurhafihz Bin Noor 2018 - 2020 Principal Supervisor Determinants of Customer Intentions to use Self-Service Technology-Based Options for Recoveries Doctor of Philosophy Doctorate Full Time Ms Thuc Nghi Le 2013 - 2017 Principal Supervisor Consumer Reactions to Deal Popularity Information: Cue Congruency, Perceived Authenticity, Service Types, and Cultural Difference Doctor of Philosophy Doctorate Full Time Miss Chia-Yin Kao 2012 - 2016 Co-Supervisor Investigating the Role of Online Community Engagement and Consumer Online Collective Empowerment for Consumer Price Fairness Perception Doctor of Philosophy Doctorate Full Time Mr Long Thang Van Nguyen 2012 - 2019 Principal Supervisor Conflict in the Consumer Identity: The Coexistence and Consequences of Environmental Identity and Material Identity Doctor of Philosophy Doctorate Part Time William Shannon Lake 2011 - 2016 Co-Supervisor Organisational conditions for co-creation: a health care context Doctor of Philosophy Doctorate Part Time Ms Shikha Sharma 2010 - 2014 Principal Supervisor Antecedents of service climate: Local vs. foreign service firms in an emerging market context Doctor of Philosophy Doctorate Full Time Mr Hung Hoang 2003 - 2010 Co-Supervisor Product Placement in Reality Television: An Investigation of Audience Identification and Program Credibility Doctor of Philosophy Doctorate Part Time Ms Claire Sherman
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