Adelaide Business School
Faculty of the Professions
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
Dr Sally Rao Hill is a senior lecturer in marketing. She is the lecturer in charge of Consumer Behaviour (M) and E-marketing (M). Her research interests include relationship marketing, internet marketing, services marketing and technology adoption. She is an active researcher and has published in the Journal of Business and Industrial Marketing, European Journal of Marketing, Qualitative Market Research: an International Journal, Australasian Marketing Journal, International Journal of Internet Marketing and Advertising, and Journal of Internet Business. She has won the best paper award in an international conference.
Year Citation 2017 Conduit, J., Sharma, S., & Rao Hill, S. (2017). Well-Being Outcomes from Co-Creation Roles in Healthcare. Poster session presented at the meeting of Frontiers in Service. 2016 Sharma, S., Conduit, J., Karpen, I., Rao Hill, S., & Farrelly, F. (2016). Co-creation in a Service Innovation Context. Poster session presented at the meeting of LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING. Melbourne, Australia: SPRINGER INT PUBLISHING AG. 2015 Nguyen, L., Lu, V., Conduit, J., & Rao Hill, S. (2015). The Process of Customer Collective Empowerment in Online Community: A Netnographic Study. Poster session presented at the meeting of European Marketing Academy Conference. Leuven, Belgium. 2013 Nguyen, L., Conduit, J., Rao HIll, S., & Lu, V. (2013). Consumer Engagement in Virtual Communities: Implications For Service Pricing. Poster session presented at the meeting of Frontier in Service Conference. Taiwan, Taipei. 2012 Akman, H., Rao Hill, S., & Conduit, J. (2012). What will it take for you to fix it yourself? The mediating effect of customer readiness on customer self-recovery. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference proceedings. Adelaide, Australia.
Current Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2018 Co-Supervisor Open Banking: Does it Open up a New Way of Banking?
A Case of Innovation Adoption from a Consumer's Perspective
Master of Philosophy Master Full Time Ms Rebecca Sze Oi Chan 2018 Principal Supervisor Investigating Effects of New Online Marketing Activities on Existing Customer Loyalty and Perceptions Doctor of Philosophy Doctorate Full Time Mr Nurhafihz Bin Noor 2018 Principal Supervisor The Role of Control in Technology-based Self-service Recovery Doctor of Philosophy Doctorate Full Time Ms Nghi Thuc Le 2018 Principal Supervisor The Influence of Product Attributes, Individual Factors and Social Norms on the Adoption of Sustainable Electronic Products Doctor of Philosophy Doctorate Full Time Miss Olga Sergeevna Tarabashkina 2017 Principal Supervisor The Role of Front-Line Staff Sex in Gendered Service Failures Doctor of Philosophy Doctorate Full Time Mr David John Matthews 2012 Principal Supervisor The Impact of Social Marketing on Corporate Reputation Doctor of Philosophy Doctorate Part Time William Shannon Lake
Past Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2013 - 2017 Principal Supervisor Consumer Reactions to Deal Popularity Information: Cue Congruency, Perceived Authenticity, Service Types, and Cultural Difference Doctor of Philosophy Doctorate Full Time Miss Chia-Yin Kao 2012 - 2016 Co-Supervisor Investigating the Role of Online Community Engagement and Consumer Online Collective Empowerment for Consumer Price Fairness Perception Doctor of Philosophy Doctorate Full Time Mr Long Thang Van Nguyen 2011 - 2016 Co-Supervisor Organisational conditions for co-creation: a health care context Doctor of Philosophy Doctorate Part Time Ms Shikha Sharma 2010 - 2014 Principal Supervisor Antecedents of service climate: Local vs. foreign service firms in an emerging market context Doctor of Philosophy Doctorate Full Time Mr Hung Hoang 2003 - 2010 Co-Supervisor Product Placement in Reality Television: An Investigation of Audience Identification and Program Credibility Doctor of Philosophy Doctorate Part Time Ms Claire Sherman
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