Miss Ying Zou
Higher Degree by Research Candidate
School of Marketing
College of Business and Law
Ying is currently a Ph.D. candidate in Marketing at College of Business and Law, where her primary research interest lies in understanding prosocial behavior within retail contexts, with a particular focus on checkout charity initiatives. Ying is passionate about understanding the psychological and social factors that influence decision-making and behavior, particularly in the context of marketing and consumer engagement.
| Language | Competency |
|---|---|
| Chinese (Mandarin) | Can read, write, speak, understand spoken and peer review |
| English | Can read, write, speak, understand spoken and peer review |
| Date | Institution name | Country | Title |
|---|---|---|---|
| 2024 | University of Adelaide | Australia | PhD in Marketing |
| 2021 - 2024 | Shanghai University | China | Master of Management |
| 2017 - 2021 | Shanghai University | China | Bachelor of Business Administration |
| Year | Citation |
|---|---|
| 2026 | Zou, Y., Matthews, D., Rao Hill, S., & Hoffmann, A. O. I. (2026). Doing good but feeling bad: How checkout donation requests might backfire for retailers by eliciting negative emotional and cognitive consumer response. Journal of Retailing and Consumer Services, 90, 104673. |
| Year | Citation |
|---|---|
| 2024 | Zou, Y., & Peng, H. (2024). Research on Optimization of Cold Chain Logistics Distribution Paths for Fresh Food. In ACM International Conference Proceeding Series (pp. 789-795). ACM. DOI Scopus1 |
Connect With Me
External Profiles
