David Matthews
Adelaide Business School
Faculty of Arts, Business, Law and Economics
Eligible to supervise Masters and PhD (as Co-Supervisor) - email supervisor to discuss availability.
My research interests sit predominantly at the intersection of services marketing and social marketing, with a focus on transformative service engagement. Through my research I seek to harness the power that marketing offers to researchers and practitioners to drive meaningful and impactful social change for vulnerable and marginalised market actors. My current research extends my passion for meaningful social impact into marketing communications; focusing on the efficacy and meaningfulness of representation in advertising, influencer marketing and streaming.
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Language Competencies
Language Competency English Can read, write, speak, understand spoken and peer review Japanese Can read, write, speak and understand spoken -
Research Interests
I have taught at the University of Adelaide for almost a decade and have spanned a range of undergraduate and postgraduate courses including Introduction to Marketing, Consumer Behaviour, Digital Media in Business, Marketing Strategy and Research Project in Marketing. I am passionate about enquiry-based learning and seek to actively incorporate enquiry into my teaching in order to prepare students for their future careers. Leveraging my time working in industry, I seek to strengthen students' practical skills that are increasingly demanded in marketing roles, as well as promoting the development of soft skills in creativity, critical-thinking, and collaboration.
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Current Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2024 Co-Supervisor Unveiling the Power of Rituals: Exploring the Influence of Ritualistic Behavior on Consumers' Intention for Green consumption Doctor of Philosophy Doctorate Full Time Miss Ying Zou
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Committee Memberships
Date Role Committee Institution Country 2024 - ongoing Member ABLE Early Career Academic Network Committee The University of Adelaide Australia
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