Miss Wenjie Li
Higher Degree by Research Candidate
School of Management
College of Business and Law
| Language | Competency |
|---|---|
| Chinese (Mandarin) | Can read, write, speak, understand spoken and peer review |
| English | Can read, write, speak, understand spoken and peer review |
| Date | Institution name | Country | Title |
|---|---|---|---|
| 2022 | University of Adelaide | Australia | PhD in Marketing |
| 2020 - 2021 | University of Edinburgh | United Kingdom | MSc in Design and Digital Media |
| Year | Citation |
|---|---|
| 2025 | Li, W., Corral de Zubielqui, G., & Rao Hill, S. (2025). Gamification Impact on Brand Strategies: A Systematic Review. Journal of Computer Information Systems, 1-19. Scopus1 WoS1 |
| 2025 | Li, W., Corral de Zubielqui, G., & Rao Hill, S. (2025). Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience. Journal of Retailing and Consumer Services, 85, 104313-1-104313-15. Scopus3 WoS2 |
| 2022 | Zhang, S., Sun, Y., & Li, W. (2022). Remaking the rural as a tourism place: how smallholder adapt to the new rural paradigm. Current Issues in Tourism, 26(12), 15 pages. Scopus11 WoS9 |
| Year | Citation |
|---|---|
| 2024 | Li, W., Corral de Zubielqui, G., & Rao Hill, S. (2024). An Exploratory Study of Brand NFT. In Theory + Practice in Marketing Conference (2024). University of Texas at Austin. |
| 2023 | Li, W., Corral de Zubielqui, G., & Rao Hill, S. (2023). Typology of Brand NFTs in the Metaverse. In ANZMAC proceeding. The University of Otago - Dunedin - New Zealand. |
| 2022 | Li, W., & Rao Hill, S. (2022). Determinants Of User Participation In Short Video Platform Of Tiktok. In ANZMAC Proceeding. University of Western Australia, Perth. |
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