Wenjie Li

Higher Degree by Research Candidate

Adelaide Business School

Faculty of Arts, Business, Law and Economics

Language Competencies

Language Competency

Chinese (Mandarin) Can read, write, speak, understand spoken and peer review

English Can read, write, speak, understand spoken and peer review
Education

Date Institution name Country Title

2022 University of Adelaide Australia PhD in Marketing

2020 - 2021 University of Edinburgh United Kingdom MSc in Design and Digital Media
Research Interests

Marketing technology Business and Management Consumer behaviour Interaction and experience design

Language	Competency
Chinese (Mandarin)	Can read, write, speak, understand spoken and peer review
English	Can read, write, speak, understand spoken and peer review

Date	Institution name	Country	Title
2022	University of Adelaide	Australia	PhD in Marketing
2020 - 2021	University of Edinburgh	United Kingdom	MSc in Design and Digital Media

Year	Citation
2025	Li, W., Corral de Zubielqui, G., & Rao Hill, S. (2025). Gamification Impact on Brand Strategies: A Systematic Review. Journal of Computer Information Systems, 1-19. DOI
2025	Li, W., Corral de Zubielqui, G., & Rao Hill, S. (2025). Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience. Journal of Retailing and Consumer Services, 85, 104313-1-104313-15. DOI Scopus1
2023	Zhang, S., Sun, Y., & Li, W. (2023). Remaking the rural as a tourism place: how smallholder adapt to the new rural paradigm. Current Issues in Tourism, 26(12), 1991-2005. DOI Scopus7 WoS7

Year	Citation
2024	Li, W., Corral de Zubielqui, G., & Rao Hill, S. (2024). An Exploratory Study of Brand NFT. In Theory + Practice in Marketing Conference (2024). University of Texas at Austin.
2023	Li, W., Corral de Zubielqui, G., & Rao Hill, S. (2023). Typology of Brand NFTs in the Metaverse. In ANZMAC proceeding. The University of Otago - Dunedin - New Zealand.
2022	Li, W., & Rao Hill, S. (2022). Determinants Of User Participation In Short Video Platform Of Tiktok. In ANZMAC Proceeding. University of Western Australia, Perth.