
Wenjie Li
Higher Degree by Research Candidate
Adelaide Business School
Faculty of Arts, Business, Law and Economics
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Language Competencies
Language Competency Chinese (Mandarin) Can read, write, speak, understand spoken and peer review English Can read, write, speak, understand spoken and peer review -
Education
Date Institution name Country Title 2022 University of Adelaide Australia PhD in Marketing 2020 - 2021 University of Edinburgh United Kingdom MSc in Design and Digital Media -
Research Interests
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Journals
Year Citation 2025 Li, W., Corral de Zubielqui, G., & Rao Hill, S. (2025). Gamification Impact on Brand Strategies: A Systematic Review. Journal of Computer Information Systems, 1-19.
2025 Li, W., Corral de Zubielqui, G., & Rao Hill, S. (2025). Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience. Journal of Retailing and Consumer Services, 85, 15 pages.
2023 Zhang, S., Sun, Y., & Li, W. (2023). Remaking the rural as a tourism place: how smallholder adapt to the new rural paradigm. Current Issues in Tourism, 26(12), 1991-2005.
Scopus6 -
Conference Papers
Year Citation 2024 Li, W., Corral de Zubielqui, G., & Rao Hill, S. (2024). An Exploratory Study of Brand NFT. In Theory + Practice in Marketing Conference (2024). University of Texas at Austin. 2023 Li, W., Corral de Zubielqui, G., & Rao Hill, S. (2023). Typology of Brand NFTs in the Metaverse. In ANZMAC proceeding. The University of Otago - Dunedin - New Zealand. 2022 Li, W., & Rao Hill, S. (2022). Determinants Of User Participation In Short Video Platform Of Tiktok. In ANZMAC Proceeding. University of Western Australia, Perth.
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