Prof Arvid Hoffmann
Professor of Marketing
School of Marketing
College of Business and Law
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
I am a Professor of Marketing at Adelaide Business School. Before moving to Australia, I was a faculty member at Maastricht University, the Netherlands.My research interests are interdisciplinary and bridge the fields of marketing and finance. As a primary research interest, I aim to better understand the interactions between capital and consumption markets. I combine primary and secondary data to unravel how marketing actions and investments drive financial market outcomes, and vice versa. As a secondary research interest, I seek to better understand how individuals make (complex) financial decisions, such as investment choices.I have published in leading journals in marketing, finance, and economics including the Journal of Marketing (A*, FT50), Journal of the Academy of Marketing Science (A*, FT50), Journal of Retailing (A*), International Journal of Research in Marketing (A*), European Journal of Marketing (A*), Marketing Letters (A), Journal of Banking and Finance (A*), Journal of Economic Behavior and Organization (A*), Journal of Consumer Affairs (A), and Journal of Business Research (A).To potential PhD and MPhil applicants: Please email me your CV and identify a common research interest from reading my key papers so that I will know whether I am the best suited supervisor for you.
| Date | Position | Institution name |
|---|---|---|
| 2017 - ongoing | Professor of Marketing | University of Adelaide |
| 2015 - 2016 | Associate Professor of Finance | Maastricht University |
| 2007 - 2015 | Assistant Professor of Finance | Maastricht University |
| Date | Type | Title | Institution Name | Country | Amount |
|---|---|---|---|---|---|
| 2016 | Research Award | Emerald Outstanding Paper Award | International Journal of Bank Marketing | - | - |
| 2015 | Teaching Award | Excellent Graduate Educator Award | Maastricht University | Netherlands | - |
| 2013 | Research Award | Emerald Outstanding Paper Award | International Journal of Bank Marketing | - | - |
| 2009 | Teaching Award | Excellence in Teaching Award | Maastricht University | Netherlands | - |
| 2008 | Research Award | Small Scale Research Grant | Maastricht University | Netherlands | - |
| Language | Competency |
|---|---|
| Dutch; Flemish | Can read, write, speak, understand spoken and peer review |
| English | Can read, write, speak, understand spoken and peer review |
| German | Can read, write, speak, understand spoken and peer review |
| Date | Institution name | Country | Title |
|---|---|---|---|
| 2004 - 2007 | University of Groningen | Netherlands | PhD |
| 1999 - 2003 | University of Groningen | Netherlands | MSc |
| Date | Title | Institution name | Country |
|---|---|---|---|
| 2010 | University Teaching Qualification | Maastricht University | Netherlands |
| 2008 | Course on Supervision of PhD Students | Maastricht University | Netherlands |
| 2008 | Course on Problem-Based Learning | Maastricht University | Netherlands |
| Year | Citation |
|---|---|
| 2026 | Zou, Y., Matthews, D., Rao Hill, S., & Hoffmann, A. O. I. (2026). Doing good but feeling bad: How checkout donation requests might backfire for retailers by eliciting negative emotional and cognitive consumer response. Journal of Retailing and Consumer Services, 90, 104673. |
| 2025 | Broihanne, M. H., Plotkina, D., Kleimeier, S., Göritz, A. S., & Hoffmann, A. O. I. (2025). How COVID-19 illness perceptions and individual shocks are associated with trust during the COVID-19 pandemic in Australia, France, Germany, and South Africa. Health Policy, 151, 9 pages. Scopus3 WoS3 Europe PMC1 |
| 2025 | Broihanne, M. H., Plotkina, D., Kleimeier, S., Göritz, A. S., & Hoffmann, A. O. I. (2025). Corrigendum to “How COVID-19 illness perceptions and individual shocks are associated with trust during the COVID-19 pandemic in Australia, France, Germany, and South Africa” [Health policy (2024) 105178] (Health policy, (S016885102400188X), (10.1016/j.healthpol.2024.105178)). Health Policy, 151, 1 page. |
| 2025 | Silber, D., Hoffmann, A., & Belli, A. (2025). Embracing AI advisors for making (complex) financial decisions: an experimental investigation of the role of a maximizing decision-making style. International Journal of Bank Marketing, 43(6), 1325-1346. Scopus1 WoS2 |
| 2025 | Gerrans, P., Hoffmann, A. O. I., McNair, S. S. J., & Pallant, J. (2025). More than Objective Knowledge: Exploring Heterogeneity in Consumer Response to a Financial Education Initiative Across Multiple Domains of Financial Literacy. Pacific-Basin Finance Journal, 90, 15 pages. Scopus2 WoS1 |
| 2024 | Schomburgk, L., Belli, A., & Hoffmann, A. O. I. (2024). Less cash, more splash? A meta-analysis on the cashless effect. Journal of Retailing, 100(3), 382-403. Scopus10 WoS8 |
| 2024 | Saleem, A., Barbera, F., B. de Jong, S., & Hoffmann, A. (2024). The Role of Emotional Labor and Display Latitude in Preserving Socioemotional Wealth in Family Businesses. Journal of Family Business Strategy, 15(3), 20 pages. Scopus3 WoS3 |
| 2024 | Silber, D., Hoffmann, A. O. I., & Belli, A. (2024). When “good enough” is not good enough: How maximizing benefits financial well‐being. Psychology & Marketing, 41(2), 308-442. Scopus7 WoS7 |
| 2024 | Dodd, T., Cheong, C., Hoffmann, A., & Zurbrugg, R. (2024). Toward sustainable automobility: Insights from a stewardship literature review of the industry. Business Strategy and the Environment, 33(6), 5028-5050. Scopus5 WoS4 |
| 2024 | D'Hondt, C., Roger, P., Hoffmann, A. O. I., & Plotkina, D. (2024). Is There a Gender Gap in the Birthday-Number Effect? The Case of Lotto Players and the Role of Sequential Choice. JOURNAL OF GAMBLING STUDIES, 40(3), 25 pages. |
| 2024 | Hoffmann, A. O. I., Cheong, C. S., Phan, H. -L., & Zurbruegg, R. (2024). So, Sue Me…If You Can! How Legal Changes Diminishing Managers' Risk of Being Held Liable by Shareholders Affect Firms' Likelihood to Recall Products. Journal of Marketing, 88(5), 89-110. Scopus2 WoS2 |
| 2024 | Plotkina, D., Hoffmann, A. O. I., Roger, P., & D'Hondt, C. (2024). Gender vs. personality: The role of masculinity in explaining cognitive style. JOURNAL OF BEHAVIORAL AND EXPERIMENTAL FINANCE, 44, 9 pages. Scopus1 WoS1 |
| 2023 | Roger, P., D'Hondt, C., Plotkina, D., & Hoffmann, A. (2023). Number 19: Another Victim of the COVID-19 Pandemic?. Journal of Gambling Studies, 39(3), 1417-1450. Scopus3 WoS2 Europe PMC1 |
| 2023 | Schomburgk, L., & Hoffmann, A. (2023). How mindfulness reduces BNPL usage and how that relates to overall well-being. European Journal of Marketing, 57(2), 325-359. Scopus56 WoS48 |
| 2023 | Hentzen, J. K., Hoffmann, A. O. I., & Dolan, R. M. (2023). The role of digital technology in communication and information flow in the Australian Superannuation industry. Australian Journal of Management, 49(4), 031289622311702. Scopus3 WoS2 |
| 2023 | Kleimeier, S., Hoffmann, A. O. I., Broihanne, M. H., Plotkina, D., & Göritz, A. S. (2023). Determinants of individuals’ objective and subjective financial fragility during the COVID-19 pandemic. Journal of Banking and Finance, 153, 18 pages. Scopus25 WoS25 Europe PMC5 |
| 2023 | Goyal, K., Kumar, S., & Hoffmann, A. (2023). The direct and indirect effects of financial socialization and psychological characteristics on young professionals' personal financial management behavior. International Journal of Bank Marketing, 41(7), 1550-1584. Scopus18 WoS14 |
| 2022 | Hoffmann, A., Plotkina, D., Broihanne, M. -H., Göritz, A., & Kleimeier, S. (2022). Differences in and drivers of mental, social, functional, and financial well-being during COVID-19: Evidence from Australia, France, Germany, and South Africa.. PloS one, 17(10), 21 pages. Scopus9 WoS8 Europe PMC3 |
| 2022 | Chan, R., Troshani, I., Rao Hill, S., & Hoffmann, A. (2022). Towards an understanding of consumers’ FinTech adoption: the case of Open Banking. International Journal of Bank Marketing, 40(4), 886-917. Scopus162 WoS110 |
| 2022 | Hoffmann, A., Plotkina, D., Roger, P., & D’Hondt, C. (2022). Superstitious beliefs, locus of control, and feeling at risk in the face of Covid-19. Personality and Individual Differences, 196, 10 pages. Scopus25 WoS20 Europe PMC11 |
| 2021 | Hentzen, J. K., Hoffmann, A. O. I., & Dolan, R. M. (2021). Which consumers are more likely to adopt a retirement app and how does it explain mobile technology‐enabled retirement engagement?. International Journal of Consumer Studies, 46(2), 23 pages. Scopus31 WoS26 Europe PMC1 |
| 2021 | Cheong, C. S., Hoffmann, A. O. I., & Zurbruegg, R. (2021). Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity. Journal of Marketing, 85(6), 118-140. Scopus17 WoS17 |
| 2021 | Hoffmann, A. O., & Plotkina, D. (2021). Let your past define your future? How recalling successful financial experiences can increase beliefs of self-efficacy in financial planning. JOURNAL OF CONSUMER AFFAIRS, 55(3), 25 pages. Scopus12 WoS11 |
| 2021 | Tomar, S., Baker, H. K., Kumar, S., & Hoffmann, A. O. I. (2021). Psychological determinants of retirement financial planning behavior. JOURNAL OF BUSINESS RESEARCH, 133, 432-449. Scopus78 WoS57 |
| 2021 | Hoffmann, A., McNair, S., & Pallant, J. (2021). The financial vulnerability trap: using latent transition analysis to explore the dynamics of consumers' financial vulnerability over time. EUROPEAN JOURNAL OF MARKETING, 55(6), 1569-1593. Scopus19 WoS18 |
| 2021 | Hoffmann, A. O. I., & Kleimeier, S. (2021). How do banks finance R&D intensive firms? the role of patents in overcoming information asymmetry✰. Finance Research Letters, 38, 1-9. Scopus8 WoS8 |
| 2021 | Hoffmann, A. O. I., & Plotkina, D. (2021). Positive framing when assessing the personal resources to manage one's finances increases consumers' retirement self-efficacy and improves retirement goal clarity. PSYCHOLOGY & MARKETING, 38(12), 19 pages. Scopus31 WoS25 |
| 2021 | Hentzen, J. K., Hoffmann, A., Dolan, R., & Pala, E. (2021). Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research. International Journal of Bank Marketing, 40(6), 38 pages. Scopus155 WoS103 |
| 2020 | Hoffmann, A. O. I., & Plotkina, D. (2020). Why and when does financial information affect retirement planning intentions and which consumers are more likely to act on them?. Journal of Business Research, 117, 411-431. Scopus45 WoS36 |
| 2020 | Hoffmann, A. O. I., & Risse, L. (2020). Do good things come in pairs? How personality traits help explain individuals' simultaneous pursuit of a healthy lifestyle and financially responsible behavior. Journal of Consumer Affairs, 54(3), 1082-1120. Scopus25 WoS24 |
| 2019 | Wies, S., Hoffmann, A., Aspara, J., & Pennings, J. (2019). Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?. Journal of Marketing, 83(4), 58-80. Scopus48 WoS43 |
| 2019 | Hoffmann, A., & McNair, S. (2019). How Does Consumers' Financial Vulnerability Relate to Positive and Negative Financial Outcomes? The Mediating Role of Individual Psychological Characteristics. Journal of Consumer Affairs, 53(4), 1630-1673. Scopus49 WoS40 |
| 2019 | Hoffmann, A., & Kleimeier, S. (2019). Financial disclosure readability and innovative firms' cost of debt. International Review of Finance, 21(2), 699-713. Scopus29 WoS25 |
| 2018 | Hoffmann, A., & Otteby, K. (2018). Personal finance blogs: helpful tool for consumers with low financial literacy or preaching to the choir?. International Journal of Consumer Studies, 42(2), 241-254. Scopus24 WoS24 Europe PMC3 |
| 2018 | Gerhard, P., Gladstone, J., & Hoffmann, A. (2018). Psychological characteristics and household savings behavior: The importance of accounting for latent heterogeneity. Journal of Economic Behavior and Organization, 148, 66-82. Scopus57 WoS50 |
| 2018 | Hoffmann, A. O., Kleimeier, S., Mimiroglu, N., & Pennings, J. M. (2018). The American Inventors Protection Act: A Natural Experiment on Innovation Disclosure and the Cost of Debt. International Review of Finance, 19(3), 641-651. Scopus9 WoS9 |
| 2017 | Gerhard, P., Hoffmann, A., & Post, T. (2017). Past performance framing and investors’ belief updating: Is seeing long-term returns always associated with smaller belief updates?. Journal of behavioral and experimental finance, 15(September), 38-51. Scopus3 WoS4 |
| 2016 | Hoffmann, A., & Post, T. (2016). How does investor confidence lead to trading?: linking investor return experiences, confidence, and investment beliefs. Journal of Behavioral and Experimental Finance, 12, 65-78. Scopus33 WoS30 |
| 2015 | Hoffmann, A., & Ketteler, D. (2015). How experiences with trading a company’s stock influence customer attitudes and purchasing behavior. International Journal of Bank Marketing, 33(7), 963-992. Scopus9 WoS10 |
| 2015 | Aspara, J., & Hoffmann, A. (2015). Cut your losses and let your profits run: how shifting feelings of personal responsibility reverses the disposition effect. Journal of Behavioral and Experimental Finance, 8, 18-24. Scopus28 WoS25 |
| 2015 | Hoffmann, A., Post, T., & Pennings, J. (2015). How investor perceptions drive actual trading and risk-taking behavior. Journal of Behavioral Finance, 16(1), 94-103. Scopus103 WoS90 |
| 2015 | Hoffmann, A., & Post, T. (2015). How return and risk experiences shape investor beliefs and preferences. Accounting & Finance, 57(3), 759-788. Scopus55 WoS49 |
| 2015 | Aspara, J., Chakravarti, A., & Hoffmann, A. (2015). Focal versus background goals in consumer financial decision-making. European Journal of Marketing, 49(7/8), 1114-1138. Scopus16 WoS13 |
| 2015 | Aspara, J., & Hoffmann, A. (2015). Selling losers and keeping winners: how (savings) goal dynamics predict a reversal of the disposition effect. Marketing Letters, 26(2), 201-211. Scopus13 WoS8 |
| 2014 | Hoffmann, A., & Post, T. (2014). Self-attribution bias in consumer financial decision-making: how investment returns affect individuals’ belief in skill. Journal of Behavioral and Experimental Economics, 52, 23-28. Scopus46 WoS31 |
| 2014 | Hoffmann, A., & Shefrin, H. (2014). Technical analysis and individual investors. Journal of Economic Behavior and Organization, 107(PB), 487-511. Scopus56 WoS49 |
| 2013 | Hoffmann, A., Post, T., & Pennings, J. (2013). Individual investor perceptions and behavior during the financial crisis. Journal of Banking & Finance, 37(1), 60-74. Scopus280 WoS248 |
| 2013 | Merrin, R., Hoffmann, A., & Pennings, J. (2013). Customer satisfaction as a buffer against sentimental stock-price corrections. Marketing Letters, 24(1), 13-27. Scopus15 WoS13 |
| 2013 | Hoffmann, A., Henry, S., & Kalogeras, N. (2013). Aspirations as reference points: an experimental investigation of risk behavior over time. Theory and Decision, 75(2), 193-210. Scopus28 WoS25 |
| 2012 | Hoffmann, A., & Birnbrich, C. (2012). The impact of fraud prevention on bank-customer relationships: an empirical investigation in retail banking. International Journal of Bank Marketing, 30(5), 390-407. Scopus208 WoS155 |
| 2012 | Hoffmann, A., & Fischer, E. (2012). Behavioral aspects of covered call writing: an empirical investigation. Journal of Behavioral Finance, 13(1), 66-79. Scopus12 WoS10 |
| 2012 | Hoffmann, A., Franken, H., & Broekhuizen, T. (2012). Customer intention to adopt a fee‐based advisory model. International Journal of Bank Marketing, 30(2), 102-127. Scopus8 WoS7 |
| 2011 | Hoffmann, A., Pennings, J., & Wies, S. (2011). Relationship marketing's role in managing the firm-investor dyad. Journal of Business Research, 64(8), 896-903. Scopus19 WoS15 |
| 2011 | Hoffmann, A., Tutic, A., & Wies, S. (2011). The role of educational diversity in investor relations. Corporate Communications: An International Journal, 16(4), 311-327. Scopus7 WoS5 |
| 2010 | Hoffmann, A. O. I., & Broekhuizen, T. L. J. (2010). Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range. International Journal of Research in Marketing, 27(4), 342-355. Scopus42 WoS41 |
| 2009 | Hoffmann, A. O. I., & Broekhuizen, T. L. J. (2009). Susceptibility to and impact of interpersonal influence in an investment context. Journal of the Academy of Marketing Science, 37(4), 488-503. Scopus71 WoS66 |
| 2007 | Hoffmann, A. O. I., Jager, W., & Von Eije, J. H. (2007). Social simulation of stock markets: Taking it to the next level. JASSS, 10(2), 15 pages. Scopus51 WoS40 |
| Year | Citation |
|---|---|
| 2020 | Hoffmann, A. O. I., & Plotkina, D. (2020). How does Providing Financial Information Impact Retirement Intentions? An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 423-424). Springer International Publishing. DOI |
| 2015 | Wies, S., Hoffmann, A. O. I., Aspara, J., & Pennings, J. M. E. (2015). The Influence of Shareholder Complaints on Companies’ Product-Advertising Investments. In L. Robinson (Ed.), Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 342-345). ACAD MARKETING SCIENCE. DOI Scopus1 |
| 2014 | Kalogeras, N., Hoffmann, A. O. I., & Mahr, D. (2014). Financial and non-financial attributes of pension fund structures: A customer perspective from the Netherlands. In The Routledge Companion to Financial Services Marketing (pp. 101-115). DOI Scopus1 |
| Year | Citation |
|---|---|
| 2022 | Saleem, A., Barbera, F., Graves, C., & Hoffmann, A. (2022). What We Do For Love: Emotional Stewardship and Coping in Family Businesses. In Asia-Pacific Family Business Symposium 2022. Online. |
| 2022 | Saleem, A., Barbera, F., Graves, C., & Hoffmann, A. (2022). What We Do For Love: Emotional Stewardship and Coping in Family Businesses. In ANZAM Conference Proceedings. Gold Coast. |
| 2020 | Saleem, A., Graves, C., & Hoffmann, A. (2020). The Relationship between Socioemotional Wealth Goals’ Pursuit and Wellbeing in Family Businesses: A Self Determination Perspective. In Third Asia Pacific Family Business Symposium 2020: “Family Business: Challenges and Responses for the Next Decade”. Online. |
| 2018 | Saleem, A., Barbera, F., Hoffmann, A., & SB, D. J. (2018). The Study of Emotional labor in the Family Business Context. In IFERA 2018 Annual Conference: "Coping with Disruptions: Family Firm Continuity and Sustainability in Times of Rapid Change". Zwolle, The Netherlands. |
| 2007 | Hoffmann, A. O. I., & Jager, W. (2007). Agent-based computational finance: A practical application. In Proceedings of the 4th Conference of the European Social Simulation Association, ESSA 2007 (pp. 297-299). |
| 2006 | Hoffmann, A. O. I., Delre, S. A., Von Eije, J. H., & Jager, W. (2006). Stock price dynamics in artificial multi-agent stock markets. In Lecture Notes in Economics and Mathematical Systems Vol. 564 (pp. 191-201). Springer Berlin Heidelberg. DOI Scopus3 |
| 2006 | Hoffmann, A. O. I., Delre, S. A., Von Eije, J. H., & Jager, W. (2006). Artificial multi-agent stock markets: Simple strategies, complex outcomes. In Lecture Notes in Economics and Mathematical Systems Vol. 584 (pp. 167-176). Springer Berlin Heidelberg. DOI Scopus14 |
| Year | Citation |
|---|---|
| - | Saleem, A., Barbera, F., de Jong, S., & Hoffmann, A. (n.d.). Managing Emotional Minefields Within Family Businesses. Entrepreneur and Innovation Exchange (EIX.org). DOI |
| Year | Citation |
|---|---|
| 2023 | Gerrans, P., Hoffmann, A. O. I., McNair, S. S. J., & Pallant, J. (2023). More than Objective Knowledge: Exploring Heterogeneity in Consumer Response to a Financial Education Initiative Across Multiple Domains of Financial Literacy. DOI |
| Date | Role | Research Topic | Program | Degree Type | Student Load | Student Name |
|---|---|---|---|---|---|---|
| 2025 | Co-Supervisor | Unveiling the Power of Rituals: Exploring the Influence of Ritualistic Behavior on Consumers' Intention for Green consumption | Doctor of Philosophy | Doctorate | Full Time | Miss Ying Zou |
| 2025 | Co-Supervisor | Unveiling the Power of Rituals: Exploring the Influence of Ritualistic Behavior on Consumers' Intention for Green consumption | Doctor of Philosophy | Doctorate | Full Time | Miss Ying Zou |
| 2024 | Co-Supervisor | The role of identity in family firm succession | Doctor of Philosophy | Doctorate | Part Time | Mr Gary He |
| 2024 | Co-Supervisor | The role of identity in family firm succession | Doctor of Philosophy | Doctorate | Full Time | Mr Gary He |
| 2023 | Co-Supervisor | The impact of the Inevitable Disclosure Doctrine on firms' product recall decisions | Doctor of Philosophy | Doctorate | Full Time | Mr Hoang Long Bui |
| 2023 | Co-Supervisor | The impact of the Inevitable Disclosure Doctrine on firms' product recall decisions | Doctor of Philosophy | Doctorate | Full Time | Mr Hoang Long Bui |
| Date | Role | Research Topic | Program | Degree Type | Student Load | Student Name |
|---|---|---|---|---|---|---|
| 2022 - 2025 | Principal Supervisor | How and Why a Maximizing Decision-Making Style Affects Individuals' Financial Well-Being | Doctor of Philosophy | Doctorate | Full Time | Mr Dietrich Silber |
| 2022 - 2025 | Principal Supervisor | Innovative Payment Methods and the Psychological Drivers of Consumer Spending Behaviour: Past, Present, and Future | Doctor of Philosophy | Doctorate | Full Time | Mr Lachlan Thomas Schomburgk |
| 2020 - 2022 | Principal Supervisor | Technology-Facilitated Customer Engagement and Actor Networks in Financial Services - A Retirement Planning Perspective | Doctor of Philosophy | Doctorate | Full Time | Miss Janin Karoli Hentzen |
| 2019 - 2021 | Principal Supervisor | Advancing the Understanding of Family Businesses’ Psychological Foundations | Doctor of Philosophy | Doctorate | Full Time | Miss Ayoosha Saleem |
| 2018 - 2020 | Co-Supervisor | Open Banking: Does it Open up a New way of Banking? A Case of Financial Technology Adoption from a Consumer's Perspective |
Master of Philosophy | Master | Full Time | Ms Rebecca Chan |
| 2017 - 2021 | Co-Supervisor | Advertising's Financial Market Outcomes | Doctor of Philosophy | Doctorate | Full Time | Mr Shujie Liu |
