Professor Arvid Hoffmann
Professor in Marketing
Adelaide Business School
Faculty of Arts, Business, Law and Economics
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
I am a Professor of Marketing at Adelaide Business School. Before moving to Australia, I was a faculty member at Maastricht University, the Netherlands.
My research interests are interdisciplinary and bridge the fields of marketing and finance. As a primary research interest, I aim to better understand the interactions between capital and consumption markets. I combine primary and secondary data to unravel how marketing actions and investments drive financial market outcomes, and vice versa. As a secondary research interest, I seek to better understand how individuals make (complex) financial decisions, such as investment choices.
I have published in leading journals in marketing, finance, and economics including the Journal of Marketing (A*, FT50), Journal of the Academy of Marketing Science (A*, FT50), Journal of Retailing (A*), International Journal of Research in Marketing (A*), European Journal of Marketing (A*), Marketing Letters (A), Journal of Banking and Finance (A*), Journal of Economic Behavior and Organization (A*), Journal of Consumer Affairs (A), and Journal of Business Research (A).
To potential PhD and MPhil applicants: Please email me your CV and identify a common research interest from reading my key papers so that I will know whether I am the best suited supervisor for you.
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Appointments
Date Position Institution name 2017 - ongoing Professor of Marketing University of Adelaide 2015 - 2016 Associate Professor of Finance Maastricht University 2007 - 2015 Assistant Professor of Finance Maastricht University -
Awards and Achievements
Date Type Title Institution Name Country Amount 2016 Research Award Emerald Outstanding Paper Award International Journal of Bank Marketing - - 2015 Teaching Award Excellent Graduate Educator Award Maastricht University Netherlands - 2013 Research Award Emerald Outstanding Paper Award International Journal of Bank Marketing - - 2009 Teaching Award Excellence in Teaching Award Maastricht University Netherlands - 2008 Research Award Small Scale Research Grant Maastricht University Netherlands - -
Language Competencies
Language Competency Dutch; Flemish Can read, write, speak, understand spoken and peer review English Can read, write, speak, understand spoken and peer review German Can read, write, speak, understand spoken and peer review -
Education
Date Institution name Country Title 2004 - 2007 University of Groningen Netherlands PhD 1999 - 2003 University of Groningen Netherlands MSc -
Certifications
Date Title Institution name Country 2010 University Teaching Qualification Maastricht University Netherlands 2008 Course on Supervision of PhD Students Maastricht University Netherlands 2008 Course on Problem-Based Learning Maastricht University Netherlands -
Research Interests
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Journals
Year Citation 2025 Broihanne, M. H., Plotkina, D., Kleimeier, S., Göritz, A. S., & Hoffmann, A. O. I. (2025). How COVID-19 illness perceptions and individual shocks are associated with trust during the COVID-19 pandemic in Australia, France, Germany, and South Africa. Health Policy, 151, 9 pages.
2025 Broihanne, M. H., Plotkina, D., Kleimeier, S., Göritz, A. S., & Hoffmann, A. O. I. (2025). Corrigendum to “How COVID-19 illness perceptions and individual shocks are associated with trust during the COVID-19 pandemic in Australia, France, Germany, and South Africa” [Health policy (2024) 105178] (Health policy, (S016885102400188X), (10.1016/j.healthpol.2024.105178)). Health Policy, 151, 1 page.
2025 Gerrans, P., Hoffmann, A. O. I., McNair, S. J., & Pallant, J. I. (2025). More than objective knowledge: Exploring heterogeneity in individuals' response to a financial education initiative across multiple financial literacy domains. Pacific Basin Finance Journal, 90, 15 pages.
Scopus12024 Schomburgk, L., Belli, A., & Hoffmann, A. O. I. (2024). Less cash, more splash? A meta-analysis on the cashless effect. Journal of Retailing, 100(3), 382-403.
Scopus52024 Saleem, A., Barbera, F., de Jong, S. B., & Hoffmann, A. O. I. (2024). The role of emotional labor and display latitude in preserving socioemotional wealth in family businesses. Journal of Family Business Strategy, 15(3), 20 pages.
2024 Silber, D., Hoffmann, A. O. I., & Belli, A. (2024). When “good enough” is not good enough: How maximizing benefits financial well-being. Psychology and Marketing, 41(2), 308-327.
Scopus22024 Dodd, T., Cheong, C., Hoffmann, A., & Zurbrugg, R. (2024). Toward sustainable automobility: Insights from a stewardship literature review of the industry. Business Strategy and the Environment, 33(6), 5028-5050.
Scopus12024 D’Hondt, C., Roger, P., Hoffmann, A. O. I., & Plotkina, D. (2024). Is There a Gender Gap in the Birthday-Number Effect? The Case of Lotto Players and the Role of Sequential Choice. Journal of Gambling Studies, 40(3), 1439-1463.
2024 Hoffmann, A. O. I., Cheong, C. S., Phan, H. -L., & Zurbruegg, R. (2024). So, Sue Me…If You Can! How Legal Changes Diminishing Managers' Risk of Being Held Liable by Shareholders Affect Firms' Likelihood to Recall Products. Journal of Marketing, 88(5), 89-110.
Scopus22024 Plotkina, D., Hoffmann, A. O. I., Roger, P., & D'Hondt, C. (2024). Gender vs. personality: The role of masculinity in explaining cognitive style. Journal of Behavioral and Experimental Finance, 44, 9 pages.
2023 Roger, P., D’Hondt, C., Plotkina, D., & Hoffmann, A. (2023). Number 19: Another Victim of the COVID-19 Pandemic?. Journal of Gambling Studies, 39(3), 1417-1450.
Scopus1 Europe PMC12023 Schomburgk, L., & Hoffmann, A. (2023). How mindfulness reduces BNPL usage and how that relates to overall well-being. European Journal of Marketing, 57(2), 325-359.
Scopus35 WoS32023 Hentzen, J. K., Hoffmann, A. O. I., & Dolan, R. M. (2023). The role of digital technology in communication and information flow in the Australian Superannuation industry. Australian Journal of Management, 49(4), 031289622311702.
Scopus22023 Kleimeier, S., Hoffmann, A. O. I., Broihanne, M. H., Plotkina, D., & Göritz, A. S. (2023). Determinants of individuals’ objective and subjective financial fragility during the COVID-19 pandemic. Journal of Banking and Finance, 153, 18 pages.
Scopus16 Europe PMC22023 Goyal, K., Kumar, S., & Hoffmann, A. (2023). The direct and indirect effects of financial socialization and psychological characteristics on young professionals' personal financial management behavior. International Journal of Bank Marketing, 41(7), 1550-1584.
Scopus102022 Hoffmann, A., Plotkina, D., Broihanne, M. -H., Göritz, A., & Kleimeier, S. (2022). Differences in and drivers of mental, social, functional, and financial well-being during COVID-19: Evidence from Australia, France, Germany, and South Africa.. PloS one, 17(10), 21 pages.
Scopus7 WoS3 Europe PMC22022 Chan, R., Troshani, I., Rao Hill, S., & Hoffmann, A. (2022). Towards an understanding of consumers’ FinTech adoption: the case of Open Banking. International Journal of Bank Marketing, 40(4), 886-917.
Scopus115 WoS192022 Hoffmann, A., Plotkina, D., Roger, P., & D’Hondt, C. (2022). Superstitious beliefs, locus of control, and feeling at risk in the face of Covid-19. Personality and Individual Differences, 196, 10 pages.
Scopus15 WoS11 Europe PMC62021 Hentzen, J. K., Hoffmann, A. O. I., & Dolan, R. M. (2021). Which consumers are more likely to adopt a retirement app and how does it explain mobile technology‐enabled retirement engagement?. International Journal of Consumer Studies, 46(2), 23 pages.
Scopus22 WoS122021 Cheong, C. S., Hoffmann, A. O. I., & Zurbruegg, R. (2021). Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity. Journal of Marketing, 85(6), 118-140.
Scopus16 WoS62021 Hoffmann, A. O., & Plotkina, D. (2021). Let your past define your future? How recalling successful financial experiences can increase beliefs of self-efficacy in financial planning. JOURNAL OF CONSUMER AFFAIRS, 55(3), 25 pages.
Scopus10 WoS32021 Tomar, S., Baker, H. K., Kumar, S., & Hoffmann, A. O. I. (2021). Psychological determinants of retirement financial planning behavior. JOURNAL OF BUSINESS RESEARCH, 133, 432-449.
Scopus59 WoS132021 Hoffmann, A., McNair, S., & Pallant, J. (2021). The financial vulnerability trap: using latent transition analysis to explore the dynamics of consumers' financial vulnerability over time. EUROPEAN JOURNAL OF MARKETING, 55(6), 1569-1593.
Scopus12 WoS72021 Hoffmann, A. O. I., & Kleimeier, S. (2021). How do banks finance R&D intensive firms? the role of patents in overcoming information asymmetry✰. Finance Research Letters, 38, 1-9.
Scopus6 WoS22021 Hoffmann, A. O. I., & Plotkina, D. (2021). Positive framing when assessing the personal resources to manage one's finances increases consumers' retirement self-efficacy and improves retirement goal clarity. PSYCHOLOGY & MARKETING, 38(12), 19 pages.
Scopus25 WoS82021 Hentzen, J. K., Hoffmann, A., Dolan, R., & Pala, E. (2021). Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research. International Journal of Bank Marketing, 40(6), 38 pages.
Scopus105 WoS272020 Hoffmann, A. O. I., & Plotkina, D. (2020). Why and when does financial information affect retirement planning intentions and which consumers are more likely to act on them?. Journal of Business Research, 117, 411-431.
Scopus40 WoS202020 Hoffmann, A. O. I., & Risse, L. (2020). Do good things come in pairs? How personality traits help explain individuals' simultaneous pursuit of a healthy lifestyle and financially responsible behavior. Journal of Consumer Affairs, 54(3), 1082-1120.
Scopus23 WoS152019 Wies, S., Hoffmann, A., Aspara, J., & Pennings, J. (2019). Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?. Journal of Marketing, 83(4), 58-80.
Scopus45 WoS272019 Hoffmann, A., & McNair, S. (2019). How Does Consumers' Financial Vulnerability Relate to Positive and Negative Financial Outcomes? The Mediating Role of Individual Psychological Characteristics. Journal of Consumer Affairs, 53(4), 1630-1673.
Scopus46 WoS282019 Hoffmann, A., & Kleimeier, S. (2019). Financial disclosure readability and innovative firms' cost of debt. International Review of Finance, 21(2), 699-713.
Scopus21 WoS92018 Hoffmann, A., & Otteby, K. (2018). Personal finance blogs: helpful tool for consumers with low financial literacy or preaching to the choir?. International Journal of Consumer Studies, 42(2), 241-254.
Scopus21 WoS15 Europe PMC12018 Gerhard, P., Gladstone, J., & Hoffmann, A. (2018). Psychological characteristics and household savings behavior: The importance of accounting for latent heterogeneity. Journal of Economic Behavior and Organization, 148, 66-82.
Scopus53 WoS382018 Hoffmann, A. O., Kleimeier, S., Mimiroglu, N., & Pennings, J. M. (2018). The American Inventors Protection Act: A Natural Experiment on Innovation Disclosure and the Cost of Debt. International Review of Finance, 19(3), 641-651.
Scopus8 WoS62017 Gerhard, P., Hoffmann, A., & Post, T. (2017). Past performance framing and investors’ belief updating: Is seeing long-term returns always associated with smaller belief updates?. Journal of behavioral and experimental finance, 15(September), 38-51.
Scopus3 WoS32016 Hoffmann, A., & Post, T. (2016). How does investor confidence lead to trading?: linking investor return experiences, confidence, and investment beliefs. Journal of Behavioral and Experimental Finance, 12, 65-78.
Scopus29 WoS232015 Hoffmann, A., & Ketteler, D. (2015). How experiences with trading a company’s stock influence customer attitudes and purchasing behavior. International Journal of Bank Marketing, 33(7), 963-992.
Scopus9 WoS82015 Aspara, J., & Hoffmann, A. (2015). Cut your losses and let your profits run: how shifting feelings of personal responsibility reverses the disposition effect. Journal of Behavioral and Experimental Finance, 8, 18-24.
Scopus27 WoS192015 Hoffmann, A., Post, T., & Pennings, J. (2015). How investor perceptions drive actual trading and risk-taking behavior. Journal of Behavioral Finance, 16(1), 94-103.
Scopus93 WoS612015 Hoffmann, A., & Post, T. (2015). How return and risk experiences shape investor beliefs and preferences. Accounting & Finance, 57(3), 759-788.
Scopus54 WoS372015 Aspara, J., Chakravarti, A., & Hoffmann, A. (2015). Focal versus background goals in consumer financial decision-making. European Journal of Marketing, 49(7/8), 1114-1138.
Scopus15 WoS112015 Aspara, J., & Hoffmann, A. (2015). Selling losers and keeping winners: how (savings) goal dynamics predict a reversal of the disposition effect. Marketing Letters, 26(2), 201-211.
Scopus12 WoS82014 Hoffmann, A., & Post, T. (2014). Self-attribution bias in consumer financial decision-making: how investment returns affect individuals’ belief in skill. Journal of Behavioral and Experimental Economics, 52, 23-28.
Scopus41 WoS262014 Hoffmann, A., & Shefrin, H. (2014). Technical analysis and individual investors. Journal of Economic Behavior and Organization, 107(PB), 487-511.
Scopus52 WoS402013 Hoffmann, A., Post, T., & Pennings, J. (2013). Individual investor perceptions and behavior during the financial crisis. Journal of Banking & Finance, 37(1), 60-74.
Scopus265 WoS2022013 Merrin, R., Hoffmann, A., & Pennings, J. (2013). Customer satisfaction as a buffer against sentimental stock-price corrections. Marketing Letters, 24(1), 13-27.
Scopus15 WoS122013 Hoffmann, A., Henry, S., & Kalogeras, N. (2013). Aspirations as reference points: an experimental investigation of risk behavior over time. Theory and Decision, 75(2), 193-210.
Scopus29 WoS212012 Hoffmann, A., & Birnbrich, C. (2012). The impact of fraud prevention on bank-customer relationships: an empirical investigation in retail banking. International Journal of Bank Marketing, 30(5), 390-407.
Scopus191 WoS1152012 Hoffmann, A., & Fischer, E. (2012). Behavioral aspects of covered call writing: an empirical investigation. Journal of Behavioral Finance, 13(1), 66-79.
Scopus10 WoS102012 Hoffmann, A., Franken, H., & Broekhuizen, T. (2012). Customer intention to adopt a fee‐based advisory model. International Journal of Bank Marketing, 30(2), 102-127.
Scopus8 WoS72011 Hoffmann, A., Pennings, J., & Wies, S. (2011). Relationship marketing's role in managing the firm-investor dyad. Journal of Business Research, 64(8), 896-903.
Scopus19 WoS122011 Hoffmann, A., Tutic, A., & Wies, S. (2011). The role of educational diversity in investor relations. Corporate Communications: An International Journal, 16(4), 311-327.
Scopus7 WoS42010 Hoffmann, A. O. I., & Broekhuizen, T. L. J. (2010). Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range. International Journal of Research in Marketing, 27(4), 342-355.
Scopus40 WoS352009 Hoffmann, A. O. I., & Broekhuizen, T. L. J. (2009). Susceptibility to and impact of interpersonal influence in an investment context. Journal of the Academy of Marketing Science, 37(4), 488-503.
Scopus69 WoS582007 Hoffmann, A. O. I., Jager, W., & Von Eije, J. H. (2007). Social simulation of stock markets: Taking it to the next level. JASSS, 10(2), 15 pages.
Scopus51- Silber, D., Hoffmann, A., & Belli, A. (n.d.). Embracing AI advisors for making (complex) financial decisions: an experimental investigation of the role of a maximizing decision-making style. INTERNATIONAL JOURNAL OF BANK MARKETING, 22 pages.
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Book Chapters
Year Citation 2020 Hoffmann, A. O. I., & Plotkina, D. (2020). How does Providing Financial Information Impact Retirement Intentions? An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 423-424). Springer International Publishing.
DOI2015 Wies, S., Hoffmann, A. O. I., Aspara, J., & Pennings, J. M. E. (2015). The Influence of Shareholder Complaints on Companies’ Product-Advertising Investments. In L. Robinson (Ed.), Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 342-345). ACAD MARKETING SCIENCE.
DOI Scopus12014 Kalogeras, N., Hoffmann, A. O. I., & Mahr, D. (2014). Financial and non-financial attributes of pension fund structures: A customer perspective from the Netherlands. In The Routledge Companion to Financial Services Marketing (pp. 101-115).
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Conference Papers
Year Citation 2022 Saleem, A., Barbera, F., Graves, C., & Hoffmann, A. (2022). What We Do For Love: Emotional Stewardship and Coping in Family Businesses. In Asia-Pacific Family Business Symposium 2022. Online. 2022 Saleem, A., Barbera, F., Graves, C., & Hoffmann, A. (2022). What We Do For Love: Emotional Stewardship and Coping in Family Businesses. In ANZAM Conference Proceedings. Gold Coast. 2020 Saleem, A., Graves, C., & Hoffmann, A. (2020). The Relationship between Socioemotional Wealth Goals’ Pursuit and Wellbeing in Family Businesses: A Self Determination Perspective. In Third Asia Pacific Family Business Symposium 2020: “Family Business: Challenges and Responses for the Next Decade”. Online. 2018 Saleem, A., Barbera, F., Hoffmann, A., & SB, D. J. (2018). The Study of Emotional labor in the Family Business Context. In IFERA 2018 Annual Conference: "Coping with Disruptions: Family Firm Continuity and Sustainability in Times of Rapid Change". Zwolle, The Netherlands. 2007 Hoffmann, A. O. I., & Jager, W. (2007). Agent-based computational finance: A practical application. In Proceedings of the 4th Conference of the European Social Simulation Association, ESSA 2007 (pp. 297-299). 2006 Hoffmann, A. O. I., Delre, S. A., Von Eije, J. H., & Jager, W. (2006). Stock price dynamics in artificial multi-agent stock markets. In Lecture Notes in Economics and Mathematical Systems Vol. 564 (pp. 191-201). Springer Berlin Heidelberg.
DOI Scopus32006 Hoffmann, A. O. I., Delre, S. A., Von Eije, J. H., & Jager, W. (2006). Artificial multi-agent stock markets: Simple strategies, complex outcomes. In Lecture Notes in Economics and Mathematical Systems Vol. 584 (pp. 167-176). Springer Berlin Heidelberg.
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Internet Publications
Year Citation - Saleem, A., Barbera, F., de Jong, S., & Hoffmann, A. (n.d.). Managing Emotional Minefields Within Family Businesses. Entrepreneur and Innovation Exchange (EIX.org).
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Preprint
Year Citation 2023 Gerrans, P., Hoffmann, A. O. I., McNair, S. S. J., & Pallant, J. (2023). More than Objective Knowledge: Exploring Heterogeneity in Consumer Response to a Financial Education Initiative Across Multiple Domains of Financial Literacy.
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Current Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2025 Co-Supervisor Unveiling the Power of Rituals: Exploring the Influence of Ritualistic Behavior on Consumers' Intention for Green consumption Doctor of Philosophy Doctorate Full Time Miss Ying Zou 2024 Co-Supervisor The role of identity in family firm succession Doctor of Philosophy Doctorate Part Time Mr Gary He 2023 Co-Supervisor The impact of the Inevitable Disclosure Doctrine on firms' product recall decisions Doctor of Philosophy Doctorate Full Time Mr Hoang Long Bui 2022 Principal Supervisor Innovative Payment Methods and the Psychological Drivers of Consumer Spending Behaviour: Past, Present, and Future Doctor of Philosophy Doctorate Full Time Mr Lachlan Thomas Schomburgk -
Past Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2022 - 2025 Principal Supervisor How and Why a Maximizing Decision-Making Style Affects Individuals' Financial Well-Being Doctor of Philosophy Doctorate Full Time Mr Dietrich Silber 2020 - 2022 Principal Supervisor Technology-Facilitated Customer Engagement and Actor Networks in Financial Services - A Retirement Planning Perspective Doctor of Philosophy Doctorate Full Time Miss Janin Karoli Hentzen 2019 - 2021 Principal Supervisor Advancing the Understanding of Family Businesses’ Psychological Foundations Doctor of Philosophy Doctorate Full Time Miss Ayoosha Saleem 2018 - 2020 Co-Supervisor Open Banking: Does it Open up a New way of Banking?
A Case of Financial Technology Adoption from a Consumer's PerspectiveMaster of Philosophy Master Full Time Ms Rebecca Chan 2017 - 2021 Co-Supervisor Advertising's Financial Market Outcomes Doctor of Philosophy Doctorate Full Time Mr Shujie Liu
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