Professor of Marketing
Adelaide Business School
Faculty of the Professions
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
I am a Professor of Marketing at the University of Adelaide Business School. Moreover, I am a research fellow at the Behavioral Finance Working Group (Queen Mary University of London). I am also a senior associate at the Centre for Risk, Banking and Financial Services (Nottingham University). Before joining the University of Adelaide Business School, I was affiliated with Maastricht University, the Netherlands and have been a visiting scholar at the Leavey School of Business (Santa Clara University), Aalto University School of Business, the Foster School of Business (University of Washington), Mannheim University, and the Centre for European Economic Research (ZEW). I hold a PhD in Economics and Business from the University of Groningen, the Netherlands.
My research interests are interdisciplinary and bridge the fields of marketing and finance. As a primary research interest, I seek to better understand how individuals make (complex) financial decisions, such as investment choices. To do so, I integrate theories and methods from marketing as well as finance. In particular, I use survey and experimental data to uncover what individuals think and feel when anticipating or making important financial decisions and relate this to their actual behavior as revealed by, for example, personal bank and brokerage data. My research informs policy makers and practitioners how different frames or simple primes can “debias” individuals and help improve their financial decision-making. Recently, I am working on how to improve the financial decisions and outcomes of vulnerable consumers. As a secondary research interest, I aim to better understand the interactions between capital and consumption markets. Specifically, I combine primary and secondary data to unravel how marketing actions and investments drive financial market outcomes, and vice versa. I have experience advising financial institutions in Europe and the United States, including ING Private Banking, Deluxe Corporation, Meetinvest AG, and the Netherlands Authority for the Financial Markets.
I publish my research in such journals as the Journal of Marketing, the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, Marketing Letters, the European Journal of Marketing, the Journal of Business Research, the Journal of Banking and Finance, Accounting and Finance, the Journal of Economic Behavior and Organization, and Theory and Decision. I also publish regularly in journals aimed at practitioners and policy makers, such as Economisch Statistische Berichten, Die Bank, and the Journal of Investment Consulting. My research is frequently covered by the popular press and media, including BBC, Bloomberg, CNBC, Forbes, New York Times, Financial Times, Reuters, Het Financieele Dagblad, De Financiële Telegraaf, Algemeen Dagblad, De Volkskrant, WirtschaftsWoche, Handelsblatt, and Neue Zürcher Zeitung.
I have experience teaching a variety of topics in both marketing and finance, at the B.Sc., M.Sc., Ph.D., and executive MBA levels. I aim to inspire students by informing my teaching with recent research advances as well as current business news. To narrow the gap between theory and practice, I regularly invite industry speakers for guest lectures and/or workshops. Moreover, I have experience organizing masterclasses for professionals and regularly participate in panel discussions.
Date Position Institution name 2017 Professor of Marketing University of Adelaide 2015 - 2016 Associate Professor of Finance Maastricht University 2007 - 2015 Assistant Professor of Finance Maastricht University
Awards and Achievements
Date Type Title Institution Name Country Amount 2016 Research Award Emerald Outstanding Paper Award International Journal of Bank Marketing — — 2015 Teaching Award Excellent Graduate Educator Award Maastricht University Netherlands — 2013 Research Award Emerald Outstanding Paper Award International Journal of Bank Marketing — — 2009 Teaching Award Excellence in Teaching Award Maastricht University Netherlands — 2008 Research Award Small Scale Research Grant Maastricht University Netherlands —
Language Competency Dutch; Flemish Can read, write, speak, understand spoken and peer review English Can read, write, speak, understand spoken and peer review German Can read, write, speak, understand spoken and peer review
Date Institution name Country Title 2004 - 2007 University of Groningen Netherlands PhD 1999 - 2003 University of Groningen Netherlands MSc
Date Title Institution name Country 2010 University Teaching Qualification Maastricht University Netherlands 2008 Course on Supervision of PhD Students Maastricht University Netherlands 2008 Course on Problem-Based Learning Maastricht University Netherlands
Year Citation 2021 Hoffmann, A., McNair, S., & Pallant, J. (2021). The financial vulnerability trap: using latent transition analysis to explore the dynamics of consumers’ financial vulnerability over time. European Journal of Marketing, ahead-of-print(ahead-of-print), 25 pages.
2020 Hoffmann, A. O. I., & Kleimeier, S. (2020). How do banks finance R&D intensive firms? the role of patents in overcoming information asymmetry<sup>✰</sup>. Finance Research Letters, 38, 101485.
2020 Hoffmann, A., & Plotkina, D. (2020). Why and when does financial information affect retirement planning intentions and which consumers are more likely to act on them?. Journal of Business Research, 117, 411-431.
DOI Scopus2 WoS1
2020 Hoffmann, A. O. I., & Risse, L. (2020). Do good things come in pairs? How personality traits help explain individuals' simultaneous pursuit of a healthy lifestyle and financially responsible behavior. Journal of Consumer Affairs, 54(3), 1082-1120.
2019 Wies, S., Hoffmann, A., Aspara, J., & Pennings, J. (2019). Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?. Journal of Marketing, 83(4), 58-80.
DOI Scopus8 WoS5
2019 Hoffmann, A., & McNair, S. (2019). How Does Consumers' Financial Vulnerability Relate to Positive and Negative Financial Outcomes? The Mediating Role of Individual Psychological Characteristics. Journal of Consumer Affairs, 53(4), 1630-1673.
DOI Scopus7 WoS7
2019 Hoffmann, A., & Kleimeier, S. (2019). Financial disclosure readability and innovative firms' cost of debt. International Review of Finance, 15 pages.
2018 Hoffmann, A., & Otteby, K. (2018). Personal finance blogs: helpful tool for consumers with low financial literacy or preaching to the choir?. International Journal of Consumer Studies, 42(2), 241-254.
DOI Scopus4 WoS4
2018 Gerhard, P., Gladstone, J., & Hoffmann, A. (2018). Psychological characteristics and household savings behavior: The importance of accounting for latent heterogeneity. Journal of Economic Behavior and Organization, 148, 66-82.
DOI Scopus12 WoS10
2018 Hoffmann, A. O., Kleimeier, S., Mimiroglu, N., & Pennings, J. M. (2018). The American Inventors Protection Act: A Natural Experiment on Innovation Disclosure and the Cost of Debt. International Review of Finance, 19(3), 641-651.
DOI Scopus3 WoS3
2017 Gerhard, P., Hoffmann, A., & Post, T. (2017). Past performance framing and investors’ belief updating: Is seeing long-term returns always associated with smaller belief updates?. Journal of behavioral and experimental finance, 15(September), 38-51.
2016 Hoffmann, A., & Post, T. (2016). How does investor confidence lead to trading?: linking investor return experiences, confidence, and investment beliefs. Journal of Behavioral and Experimental Finance, 12, 65-78.
2015 Hoffmann, A., & Ketteler, D. (2015). How experiences with trading a company’s stock influence customer attitudes and purchasing behavior. International Journal of Bank Marketing, 33(7), 963-992.
DOI Scopus6 WoS6
2015 Aspara, J., & Hoffmann, A. (2015). Cut your losses and let your profits run: how shifting feelings of personal responsibility reverses the disposition effect. Journal of Behavioral and Experimental Finance, 8, 18-24.
2015 Hoffmann, A., Post, T., & Pennings, J. (2015). How investor perceptions drive actual trading and risk-taking behavior. Journal of Behavioral Finance, 16(1), 94-103.
DOI Scopus39 WoS32
2015 Hoffmann, A., & Post, T. (2015). How return and risk experiences shape investor beliefs and preferences. Accounting & Finance, 57(3), 759-788.
DOI Scopus23 WoS25
2015 Aspara, J., Chakravarti, A., & Hoffmann, A. (2015). Focal versus background goals in consumer financial decision-making. European Journal of Marketing, 49(7/8), 1114-1138.
DOI Scopus6 WoS5
2015 Aspara, J., & Hoffmann, A. (2015). Selling losers and keeping winners: how (savings) goal dynamics predict a reversal of the disposition effect. Marketing Letters, 26(2), 201-211.
DOI Scopus8 WoS6
2014 Hoffmann, A., & Post, T. (2014). Self-attribution bias in consumer financial decision-making: how investment returns affect individuals’ belief in skill. Journal of Behavioral and Experimental Economics, 52, 23-28.
DOI Scopus23 WoS15
2014 Hoffmann, A., & Shefrin, H. (2014). Technical analysis and individual investors. Journal of Economic Behavior and Organization, 107(PB), 487-511.
DOI Scopus26 WoS24
2013 Hoffmann, A., Post, T., & Pennings, J. (2013). Individual investor perceptions and behavior during the financial crisis. Journal of Banking & Finance, 37(1), 60-74.
DOI Scopus140 WoS128
2013 Merrin, R., Hoffmann, A., & Pennings, J. (2013). Customer satisfaction as a buffer against sentimental stock-price corrections. Marketing Letters, 24(1), 13-27.
DOI Scopus8 WoS8
2013 Hoffmann, A., Henry, S., & Kalogeras, N. (2013). Aspirations as reference points: an experimental investigation of risk behavior over time. Theory and Decision, 75(2), 193-210.
DOI Scopus16 WoS15
2012 Hoffmann, A., & Birnbrich, C. (2012). The impact of fraud prevention on bank-customer relationships: an empirical investigation in retail banking. International Journal of Bank Marketing, 30(5), 390-407.
2012 Hoffmann, A., & Fischer, E. (2012). Behavioral aspects of covered call writing: an empirical investigation. Journal of Behavioral Finance, 13(1), 66-79.
DOI Scopus6 WoS8
2012 Hoffmann, A., Franken, H., & Broekhuizen, T. (2012). Customer intention to adopt a fee‐based advisory model. International Journal of Bank Marketing, 30(2), 102-127.
2011 Hoffmann, A., Pennings, J., & Wies, S. (2011). Relationship marketing's role in managing the firm-investor dyad. Journal of Business Research, 64(8), 896-903.
DOI Scopus10 WoS9
2011 Hoffmann, A., Tutic, A., & Wies, S. (2011). The role of educational diversity in investor relations. Corporate Communications: An International Journal, 16(4), 311-327.
2010 Hoffmann, A. O. I., & Broekhuizen, T. L. J. (2010). Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range. International Journal of Research in Marketing, 27(4), 342-355.
DOI Scopus27 WoS27
2009 Hoffmann, A. O. I., & Broekhuizen, T. L. J. (2009). Susceptibility to and impact of interpersonal influence in an investment context. Journal of the Academy of Marketing Science, 37(4), 488-503.
DOI Scopus46 WoS42
2007 Hoffmann, A. O. I., Jager, W., & Von Eije, J. H. (2007). Social simulation of stock markets: Taking it to the next level. JASSS, 10(2).
Year Citation 2007 Hoffmann, A. O. I., & Jager, W. (2007). Agent-based computational finance: A practical application. In Proceedings of the 4th Conference of the European Social Simulation Association, ESSA 2007 (pp. 297-299). 2006 Hoffmann, A. O. I., Delre, S. A., Von Eije, J. H., & Jager, W. (2006). Stock price dynamics in artificial multi-agent stock markets. In Lecture Notes in Economics and Mathematical Systems Vol. 564 (pp. 191-201). Springer Berlin Heidelberg.
2006 Hoffmann, A. O. I., Delre, S. A., Von Eije, J. H., & Jager, W. (2006). Artificial multi-agent stock markets: Simple strategies, complex outcomes. In Lecture Notes in Economics and Mathematical Systems Vol. 584 (pp. 167-176). Springer Berlin Heidelberg.
Current Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2020 Principal Supervisor Smartphone Apps and Millennial’s Engagement with Retirement Savings Doctor of Philosophy Doctorate Full Time Miss Janin Karoli Hentzen 2019 Principal Supervisor The Relationship Between Socio-Emotional Wealth and Emotional Labor in Family Business Doctor of Philosophy Doctorate Full Time Miss Ayoosha Saleem
Past Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2018 - 2020 Co-Supervisor Open Banking: Does it Open up a New way of Banking?
A Case of Financial Technology Adoption from a Consumer's Perspective
Master of Philosophy Master Full Time Ms Rebecca Chan 2017 - 2021 Co-Supervisor Advertising's Financial Market Outcomes Doctor of Philosophy Doctorate Full Time Mr Shujie Liu
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