Arvid Hoffmann

Professor Arvid Hoffmann

Professor in Marketing

Adelaide Business School

Faculty of Arts, Business, Law and Economics

Eligible to supervise Masters and PhD - email supervisor to discuss availability.


I am a Professor of Marketing at Adelaide Business School. I am also affiliated with the Centre of Excellence in Population Ageing Research (CEPAR) from UNSW. Previously, I was affiliated with Maastricht University, the Netherlands and have been a visiting scholar at Santa Clara University, Aalto University, the University of Washington, and the Centre for European Economic Research.

My research interests are interdisciplinary and bridge the fields of marketing and finance. As a primary research interest, I seek to better understand how individuals make (complex) financial decisions, such as investment choices. My research informs practitioners how different frames or simple primes can “debias” individuals and improve their financial decision-making. As a secondary research interest, I aim to better understand the interactions between capital and consumption markets. I combine primary and secondary data to unravel how marketing actions and investments drive financial market outcomes, and vice versa.

I have published in leading journals in marketing, finance, and economics including the Journal of Marketing (A*, FT50), Journal of the Academy of Marketing Science (A*, FT50), International Journal of Research in Marketing (A*), European Journal of Marketing (A*), Marketing Letters (A), Journal of Banking and Finance (A*), Journal of Economic Behavior and Organization (A*), Journal of Consumer Affairs (A), and Journal of Business Research (A).

  • Appointments

    Date Position Institution name
    2017 - ongoing Professor of Marketing University of Adelaide
    2015 - 2016 Associate Professor of Finance Maastricht University
    2007 - 2015 Assistant Professor of Finance Maastricht University
  • Awards and Achievements

    Date Type Title Institution Name Country Amount
    2016 Research Award Emerald Outstanding Paper Award International Journal of Bank Marketing
    2015 Teaching Award Excellent Graduate Educator Award Maastricht University Netherlands
    2013 Research Award Emerald Outstanding Paper Award International Journal of Bank Marketing
    2009 Teaching Award Excellence in Teaching Award Maastricht University Netherlands
    2008 Research Award Small Scale Research Grant Maastricht University Netherlands
  • Language Competencies

    Language Competency
    Dutch; Flemish Can read, write, speak, understand spoken and peer review
    English Can read, write, speak, understand spoken and peer review
    German Can read, write, speak, understand spoken and peer review
  • Education

    Date Institution name Country Title
    2004 - 2007 University of Groningen Netherlands PhD
    1999 - 2003 University of Groningen Netherlands MSc
  • Certifications

    Date Title Institution name Country
    2010 University Teaching Qualification Maastricht University Netherlands
    2008 Course on Supervision of PhD Students Maastricht University Netherlands
    2008 Course on Problem-Based Learning Maastricht University Netherlands
  • Research Interests

  • Current Higher Degree by Research Supervision (University of Adelaide)

    Date Role Research Topic Program Degree Type Student Load Student Name
    2022 Principal Supervisor The interplay between an individual's financial well-being, overall well-being, and their consumption. Doctor of Philosophy Doctorate Full Time Mr Lachlan Thomas Schomburgk
    2022 Principal Supervisor Measuring and Analysing the Impact of Digitalisation on Consumer Financial Vulnerability Doctor of Philosophy Doctorate Full Time Mr Dietrich Silber
    2021 Co-Supervisor The role of entrepreneurial legacy in succession: a study of Chinese family businesses Master of Philosophy Master Part Time Mr Gary He
  • Past Higher Degree by Research Supervision (University of Adelaide)

    Date Role Research Topic Program Degree Type Student Load Student Name
    2020 - 2022 Principal Supervisor Technology-Facilitated Customer Engagement and Actor Networks in Financial Services - A Retirement Planning Perspective Doctor of Philosophy Doctorate Full Time Miss Janin Karoli Hentzen
    2019 - 2021 Principal Supervisor Advancing the Understanding of Family Businesses’ Psychological Foundations Doctor of Philosophy Doctorate Full Time Miss Ayoosha Saleem
    2018 - 2020 Co-Supervisor Open Banking: Does it Open up a New way of Banking?
    A Case of Financial Technology Adoption from a Consumer's Perspective
    Master of Philosophy Master Full Time Ms Rebecca Chan
    2017 - 2021 Co-Supervisor Advertising's Financial Market Outcomes Doctor of Philosophy Doctorate Full Time Mr Shujie Liu
  • Position: Professor in Marketing
  • Phone: 83134223
  • Email: arvid.hoffmann@adelaide.edu.au
  • Campus: North Terrace
  • Building: Nexus 10, floor 10
  • Org Unit: Marketing

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