Professor Arvid Hoffmann

Arvid Hoffmann
Professor of Marketing
University of Adelaide Business School
Faculty of the Professions

I am a Professor of Marketing at the University of Adelaide Business School. Moreover, I am a research fellow at the Network for Studies on Pensions, Aging, and Retirement (Netspar) and the Behavioral Finance Working Group (Queen Mary University of London). I am also a senior associate at the Centre for Risk, Banking and Financial Services (Nottingham University). Before joining the University of Adelaide Business School, I was affiliated with Maastricht University, the Netherlands and have been a visiting scholar at the Leavey School of Business (Santa Clara University), Aalto University School of Business, the Foster School of Business (University of Washington), Mannheim University, and the Centre for European Economic Research (ZEW). I hold a PhD in Economics and Business from the University of Groningen, the Netherlands.

My research interests are interdisciplinary and bridge the fields of marketing and finance. As a primary research interest, I seek to better understand how individuals make (complex) financial decisions, such as investment choices. To do so, I integrate theories and methods from marketing as well as finance. In particular, I use survey and experimental data to uncover what individuals think and feel when anticipating or making important financial decisions and relate this to their actual behavior as revealed by, for example, personal bank and brokerage data. My research informs policy makers and practitioners how different frames or simple primes can “debias” individuals and help improve their financial decision-making. As a secondary research interest, I aim to better understand the interactions between capital and consumption markets. Specifically, I combine primary and secondary data to unravel how marketing actions and investments drive financial market outcomes, and vice versa. I have experience advising financial institutions in Europe and the United States, including ING Private Banking, Deluxe Corporation, Meetinvest AG, and the Netherlands Authority for the Financial Markets.

I publish my research in such journals as the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, Marketing Letters, the European Journal of Marketing, the Journal of Business Research, the Journal of Banking and Finance, Accounting and Finance, the Journal of Economic Behavior and Organization, and Theory and Decision. I also publish regularly in journals aimed at practitioners and policy makers, such as Economisch Statistische Berichten, Die Bank, and the Journal of Investment Consulting. My research is frequently covered by the popular press and media, including BBC, Bloomberg, CNBC, Forbes, New York Times, Financial Times, Reuters, Het Financieele Dagblad, De Financiële Telegraaf, Algemeen Dagblad, De Volkskrant, WirtschaftsWoche, Handelsblatt, and Neue Zürcher Zeitung.

I have experience teaching a variety of topics in both marketing and finance, at the B.Sc., M.Sc., Ph.D., and executive MBA levels. I aim to inspire students by informing my teaching with recent research advances as well as current business news. To narrow the gap between theory and practice, I regularly invite industry speakers for guest lectures and/or workshops. Moreover, I have experience organizing masterclasses for professionals and regularly participate in panel discussions.

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Professor Arvid Hoffmann

I am a Professor of Marketing at the University of Adelaide Business School. Moreover, I am a research fellow at the Network for Studies on Pensions, Aging, and Retirement (Netspar) and the Behavioral Finance Working Group (Queen Mary University of London). I am also a senior associate at the Centre for Risk, Banking and Financial Services (Nottingham University). Before joining the University of Adelaide Business School, I was affiliated with Maastricht University, the Netherlands and have been a visiting scholar at the Leavey School of Business (Santa Clara University), Aalto University School of Business, the Foster School of Business (University of Washington), Mannheim University, and the Centre for European Economic Research (ZEW). I hold a PhD in Economics and Business from the University of Groningen, the Netherlands.

My research interests are interdisciplinary and bridge the fields of marketing and finance. As a primary research interest, I seek to better understand how individuals make (complex) financial decisions, such as investment choices. To do so, I integrate theories and methods from marketing as well as finance. In particular, I use survey and experimental data to uncover what individuals think and feel when anticipating or making important financial decisions and relate this to their actual behavior as revealed by, for example, personal bank and brokerage data. My research informs policy makers and practitioners how different frames or simple primes can “debias” individuals and help improve their financial decision-making. As a secondary research interest, I aim to better understand the interactions between capital and consumption markets. Specifically, I combine primary and secondary data to unravel how marketing actions and investments drive financial market outcomes, and vice versa. I have experience advising financial institutions in Europe and the United States, including ING Private Banking, Deluxe Corporation, Meetinvest AG, and the Netherlands Authority for the Financial Markets.

I publish my research in such journals as the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, Marketing Letters, the European Journal of Marketing, the Journal of Business Research, the Journal of Banking and Finance, Accounting and Finance, the Journal of Economic Behavior and Organization, and Theory and Decision. I also publish regularly in journals aimed at practitioners and policy makers, such as Economisch Statistische Berichten, Die Bank, and the Journal of Investment Consulting. My research is frequently covered by the popular press and media, including BBC, Bloomberg, CNBC, Forbes, New York Times, Financial Times, Reuters, Het Financieele Dagblad, De Financiële Telegraaf, Algemeen Dagblad, De Volkskrant, WirtschaftsWoche, Handelsblatt, and Neue Zürcher Zeitung.

I have experience teaching a variety of topics in both marketing and finance, at the B.Sc., M.Sc., Ph.D., and executive MBA levels. I aim to inspire students by informing my teaching with recent research advances as well as current business news. To narrow the gap between theory and practice, I regularly invite industry speakers for guest lectures and/or workshops. Moreover, I have experience organizing masterclasses for professionals and regularly participate in panel discussions.

Appointments

Date Position Institution name
2017 Professor of Marketing University of Adelaide
2015 - 2016 Associate Professor of Finance Maastricht University
2007 - 2015 Assistant Professor of Finance Maastricht University

Awards and Achievements

Date Type Title Institution Name Amount
2016 Research Award Emerald Outstanding Paper Award International Journal of Bank Marketing
2015 Teaching Award Excellent Graduate Educator Award Maastricht University
2013 Research Award Emerald Outstanding Paper Award International Journal of Bank Marketing
2009 Teaching Award Excellence in Teaching Award Maastricht University
2008 Research Award Small Scale Research Grant Maastricht University

Language Competencies

Language Competency
Dutch; Flemish Can read, write, speak, understand spoken and peer review
English Can read, write, speak, understand spoken and peer review
German Can read, write, speak, understand spoken and peer review

Education

Date Institution name Country Title
2004 - 2007 University of Groningen Netherlands PhD
1999 - 2003 University of Groningen Netherlands MSc

Certifications

Date Title Institution name Country
2010 University Teaching Qualification Maastricht University Netherlands
2008 Course on Problem-Based Learning Maastricht University Netherlands
2008 Course on Supervision of PhD Students Maastricht University Netherlands

Research Interests

Banking, Finance and Investment, Commercial Services, Consumer-Oriented Product or Service Development, Finance, Innovation and Technology Management, Marketing, Marketing Measurement, Marketing Research Methodology

Journals

Year Citation
2017 Gerhard, P., Hoffmann, A. & Post, T. (2017). Past performance framing and investors’ belief updating: Is seeing long-term returns always associated with smaller belief updates?. Journal of Behavioral and Experimental Finance, 15, 38-51.
10.1016/j.jbef.2017.07.007
2016 Hoffmann, A. & Post, T. (2016). How does investor confidence lead to trading?: linking investor return experiences, confidence, and investment beliefs. Journal of Behavioral and Experimental Finance, 12, 65-78.
10.1016/j.jbef.2016.09.003
2015 Aspara, J., Chakravarti, A. & Hoffmann, A. (2015). Focal versus background goals in consumer financial decision-making. European Journal of Marketing, 49, 7/8, 1114-1138.
10.1108/EJM-04-2014-0244
2015 Aspara, J. & Hoffmann, A. (2015). Cut your losses and let your profits run: how shifting feelings of personal responsibility reverses the disposition effect. Journal of Behavioral and Experimental Finance, 8, 18-24.
10.1016/j.jbef.2015.10.002
2015 Aspara, J. & Hoffmann, A. (2015). Selling losers and keeping winners: how (savings) goal dynamics predict a reversal of the disposition effect. Marketing Letters, 26, 2, 201-211.
10.1007/s11002-013-9275-9
2015 Hoffmann, A. & Ketteler, D. (2015). How experiences with trading a company’s stock influence customer attitudes and purchasing behavior. International Journal of Bank Marketing, 33, 7, 963-992.
10.1108/IJBM-11-2014-0163
2015 Hoffmann, A. & Post, T. (2015). How return and risk experiences shape investor beliefs and preferences. T. Smith (Ed.). Accounting & Finance, 57, 3, 759-788.
10.1111/acfi.12169
2015 Hoffmann, A., Post, T. & Pennings, J. (2015). How investor perceptions drive actual trading and risk-taking behavior. Journal of Behavioral Finance, 16, 1, 94-103.
10.1080/15427560.2015.1000332
2014 Hoffmann, A. & Post, T. (2014). Self-attribution bias in consumer financial decision-making: how investment returns affect individuals’ belief in skill. Journal of Behavioral and Experimental Economics, 52, 23-28.
10.1016/j.socec.2014.05.005
2014 Hoffmann, A. & Shefrin, H. (2014). Technical analysis and individual investors. Journal of Economic Behavior and Organization, 107, 487-511.
10.1016/j.jebo.2014.04.002
2013 Merrin, R., Hoffmann, A. & Pennings, J. (2013). Customer satisfaction as a buffer against sentimental stock-price corrections. Marketing Letters, 24, 1, 13-27.
10.1007/s11002-012-9219-9
2013 Hoffmann, A., Henry, S. & Kalogeras, N. (2013). Aspirations as reference points: an experimental investigation of risk behavior over time. Theory and Decision, 75, 2, 193-210.
10.1007/s11238-012-9323-6
2013 Hoffmann, A., Post, T. & Pennings, J. (2013). Individual investor perceptions and behavior during the financial crisis. Journal of Banking & Finance, 37, 1, 60-74.
10.1016/j.jbankfin.2012.08.007
2012 Hoffmann, A., Franken, H. & Broekhuizen, T. (2012). Customer intention to adopt a fee‐based advisory model. International Journal of Bank Marketing, 30, 2, 102-127.
10.1108/02652321211210886
2012 Hoffmann, A. & Birnbrich, C. (2012). The impact of fraud prevention on bank-customer relationships: an empirical investigation in retail banking. International Journal of Bank Marketing, 30, 5, 390-407.
10.1108/02652321211247435
2012 Hoffmann, A. & Fischer, E. (2012). Behavioral aspects of covered call writing: an empirical investigation. Journal of Behavioral Finance, 13, 1, 66-79.
10.1080/15427560.2012.657314
2011 Hoffmann, A., Tutic, A. & Wies, S. (2011). The role of educational diversity in investor relations. Corporate Communications: An International Journal, 16, 4, 311-327.
10.1108/13563281111186959
2011 Hoffmann, A., Pennings, J. & Wies, S. (2011). Relationship marketing's role in managing the firm-investor dyad. Journal of Business Research, 64, 8, 896-903.
10.1016/j.jbusres.2010.09.005
2010 Hoffmann, A. O. & Broekhuizen, T. L. (2010). Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range. International Journal of Research in Marketing, 27, 4, 342-355.
10.1016/j.ijresmar.2010.08.002
2009 Hoffmann, A. & Broekhuizen, T. (2009). Susceptibility to and impact of interpersonal influence in an investment context. Journal of the Academy of Marketing Science, 37, 4, 488-503.
10.1007/s11747-008-0128-7
Position
Professor of Marketing
Phone
83134223
Campus
North Terrace
Building
Nexus 10 Tower
Org Unit
Faculty of The Professions

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