Arvid Hoffmann

Professor Arvid Hoffmann

Professor of Marketing

Adelaide Business School

Faculty of the Professions

Eligible to supervise Masters and PhD - email supervisor to discuss availability.


I am a Professor of Marketing at the University of Adelaide Business School. Moreover, I am a research fellow at the Behavioral Finance Working Group (Queen Mary University of London). I am also a senior associate at the Centre for Risk, Banking and Financial Services (Nottingham University). Before joining the University of Adelaide Business School, I was affiliated with Maastricht University, the Netherlands and have been a visiting scholar at the Leavey School of Business (Santa Clara University), Aalto University School of Business, the Foster School of Business (University of Washington), Mannheim University, and the Centre for European Economic Research (ZEW). I hold a PhD in Economics and Business from the University of Groningen, the Netherlands.

My research interests are interdisciplinary and bridge the fields of marketing and finance. As a primary research interest, I seek to better understand how individuals make (complex) financial decisions, such as investment choices. To do so, I integrate theories and methods from marketing as well as finance. In particular, I use survey and experimental data to uncover what individuals think and feel when anticipating or making important financial decisions and relate this to their actual behavior as revealed by, for example, personal bank and brokerage data. My research informs policy makers and practitioners how different frames or simple primes can “debias” individuals and help improve their financial decision-making. Recently, I am working on how to improve the financial decisions and outcomes of vulnerable consumers. As a secondary research interest, I aim to better understand the interactions between capital and consumption markets. Specifically, I combine primary and secondary data to unravel how marketing actions and investments drive financial market outcomes, and vice versa. I have experience advising financial institutions in Europe and the United States, including ING Private Banking, Deluxe Corporation, Meetinvest AG, and the Netherlands Authority for the Financial Markets.

I publish my research in such journals as the Journal of Marketing, the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, Marketing Letters, the European Journal of Marketing, the Journal of Business Research, the Journal of Banking and Finance, Accounting and Finance, the Journal of Economic Behavior and Organization, and Theory and Decision. I also publish regularly in journals aimed at practitioners and policy makers, such as Economisch Statistische Berichten, Die Bank, and the Journal of Investment Consulting. My research is frequently covered by the popular press and media, including BBC, Bloomberg, CNBC, Forbes, New York Times, Financial Times, Reuters, Het Financieele Dagblad, De Financiële Telegraaf, Algemeen Dagblad, De Volkskrant, WirtschaftsWoche, Handelsblatt, and Neue Zürcher Zeitung.

I have experience teaching a variety of topics in both marketing and finance, at the B.Sc., M.Sc., Ph.D., and executive MBA levels. I aim to inspire students by informing my teaching with recent research advances as well as current business news. To narrow the gap between theory and practice, I regularly invite industry speakers for guest lectures and/or workshops. Moreover, I have experience organizing masterclasses for professionals and regularly participate in panel discussions.

  • Position: Professor of Marketing
  • Phone: 83134223
  • Email: arvid.hoffmann@adelaide.edu.au
  • Campus: North Terrace
  • Building: Nexus 10 Tower, floor 10
  • Org Unit: Faculty of The Professions

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