Professor in Marketing
Adelaide Business School
Faculty of Arts, Business, Law and Economics
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
I am a Professor of Marketing at Adelaide Business School. I am also affiliated with the Centre of Excellence in Population Ageing Research (CEPAR) from UNSW. Previously, I was affiliated with Maastricht University, the Netherlands and have been a visiting scholar at Santa Clara University, Aalto University, the University of Washington, and the Centre for European Economic Research.
My research interests are interdisciplinary and bridge the fields of marketing and finance. As a primary research interest, I seek to better understand how individuals make (complex) financial decisions, such as investment choices. My research informs practitioners how different frames or simple primes can “debias” individuals and improve their financial decision-making. As a secondary research interest, I aim to better understand the interactions between capital and consumption markets. I combine primary and secondary data to unravel how marketing actions and investments drive financial market outcomes, and vice versa.
I have published in leading journals in marketing, finance, and economics including the Journal of Marketing (A*, FT50), Journal of the Academy of Marketing Science (A*, FT50), International Journal of Research in Marketing (A*), European Journal of Marketing (A*), Marketing Letters (A), Journal of Banking and Finance (A*), Journal of Economic Behavior and Organization (A*), Journal of Consumer Affairs (A), and Journal of Business Research (A).
Date Position Institution name 2017 - ongoing Professor of Marketing University of Adelaide 2015 - 2016 Associate Professor of Finance Maastricht University 2007 - 2015 Assistant Professor of Finance Maastricht University
Awards and Achievements
Date Type Title Institution Name Country Amount 2016 Research Award Emerald Outstanding Paper Award International Journal of Bank Marketing 2015 Teaching Award Excellent Graduate Educator Award Maastricht University Netherlands 2013 Research Award Emerald Outstanding Paper Award International Journal of Bank Marketing 2009 Teaching Award Excellence in Teaching Award Maastricht University Netherlands 2008 Research Award Small Scale Research Grant Maastricht University Netherlands
Language Competency Dutch; Flemish Can read, write, speak, understand spoken and peer review English Can read, write, speak, understand spoken and peer review German Can read, write, speak, understand spoken and peer review
Date Institution name Country Title 2004 - 2007 University of Groningen Netherlands PhD 1999 - 2003 University of Groningen Netherlands MSc
Date Title Institution name Country 2010 University Teaching Qualification Maastricht University Netherlands 2008 Course on Supervision of PhD Students Maastricht University Netherlands 2008 Course on Problem-Based Learning Maastricht University Netherlands
Year Citation 2022 Chan, R., Troshani, I., Rao Hill, S., & Hoffmann, A. (2022). Towards an understanding of consumers’ FinTech adoption: the case of Open Banking. International Journal of Bank Marketing, 40(4), 886-917.
2022 Hoffmann, A., Plotkina, D., Roger, P., & D'Hondt, C. (2022). Superstitious beliefs, locus of control, and feeling at risk in the face of Covid-19. Personality and Individual Differences, 196, 111718.
2021 Hentzen, J. K., Hoffmann, A. O. I., & Dolan, R. M. (2021). Which consumers are more likely to adopt a retirement app and how does it explain mobile technology‐enabled retirement engagement?. International Journal of Consumer Studies, 46(2), 23 pages.
DOI Scopus5 WoS6
2021 Cheong, C. S., Hoffmann, A. O. I., & Zurbruegg, R. (2021). Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity. Journal of Marketing, 85(6), 118-140.
DOI Scopus2 WoS2
2021 Hoffmann, A. O. I., & Plotkina, D. (2021). Let your past define your future? How recalling successful financial experiences can increase beliefs of self-efficacy in financial planning. Journal of Consumer Affairs, 55(3), 847-871.
DOI Scopus1 WoS1
2021 Tomar, S., Baker, H. K., Kumar, S., & Hoffmann, A. O. I. (2021). Psychological determinants of retirement financial planning behavior. JOURNAL OF BUSINESS RESEARCH, 133, 432-449.
DOI Scopus1 WoS2
2021 Hoffmann, A., McNair, S., & Pallant, J. (2021). The financial vulnerability trap: using latent transition analysis to explore the dynamics of consumers' financial vulnerability over time. EUROPEAN JOURNAL OF MARKETING, 55(6), 1569-1593.
DOI Scopus2 WoS3
2021 Hoffmann, A. O. I., & Kleimeier, S. (2021). How do banks finance R&D intensive firms? the role of patents in overcoming information asymmetry✰. Finance Research Letters, 38, 1-9.
DOI Scopus3 WoS1
2021 Hoffmann, A. O. I., & Plotkina, D. (2021). Positive framing when assessing the personal resources to manage one's finances increases consumers' retirement self-efficacy and improves retirement goal clarity. PSYCHOLOGY & MARKETING, 38(12), 19 pages.
DOI Scopus1 WoS1
2021 Hentzen, J. K., Hoffmann, A., Dolan, R., & Pala, E. (2021). Artificial intelligence in customer-facing financial services: a systematic literature review and agenda for future research. International Journal of Bank Marketing, 38 pages.
DOI Scopus5 WoS4
2020 Hoffmann, A., & Plotkina, D. (2020). Why and when does financial information affect retirement planning intentions and which consumers are more likely to act on them?. Journal of Business Research, 117, 411-431.
DOI Scopus11 WoS11
2020 Hoffmann, A. O. I., & Risse, L. (2020). Do good things come in pairs? How personality traits help explain individuals' simultaneous pursuit of a healthy lifestyle and financially responsible behavior. Journal of Consumer Affairs, 54(3), 1082-1120.
DOI Scopus7 WoS7
2019 Wies, S., Hoffmann, A., Aspara, J., & Pennings, J. (2019). Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?. Journal of Marketing, 83(4), 58-80.
DOI Scopus22 WoS14
2019 Hoffmann, A., & McNair, S. (2019). How Does Consumers' Financial Vulnerability Relate to Positive and Negative Financial Outcomes? The Mediating Role of Individual Psychological Characteristics. Journal of Consumer Affairs, 53(4), 1630-1673.
DOI Scopus20 WoS17
2019 Hoffmann, A., & Kleimeier, S. (2019). Financial disclosure readability and innovative firms' cost of debt. International Review of Finance, 21(2), 699-713.
DOI Scopus3 WoS4
2018 Hoffmann, A., & Otteby, K. (2018). Personal finance blogs: helpful tool for consumers with low financial literacy or preaching to the choir?. International Journal of Consumer Studies, 42(2), 241-254.
DOI Scopus8 WoS9
2018 Gerhard, P., Gladstone, J., & Hoffmann, A. (2018). Psychological characteristics and household savings behavior: The importance of accounting for latent heterogeneity. Journal of Economic Behavior and Organization, 148, 66-82.
DOI Scopus22 WoS21
2018 Hoffmann, A. O., Kleimeier, S., Mimiroglu, N., & Pennings, J. M. (2018). The American Inventors Protection Act: A Natural Experiment on Innovation Disclosure and the Cost of Debt. International Review of Finance, 19(3), 641-651.
DOI Scopus5 WoS5
2017 Gerhard, P., Hoffmann, A., & Post, T. (2017). Past performance framing and investors’ belief updating: Is seeing long-term returns always associated with smaller belief updates?. Journal of behavioral and experimental finance, 15(September), 38-51.
2016 Hoffmann, A., & Post, T. (2016). How does investor confidence lead to trading?: linking investor return experiences, confidence, and investment beliefs. Journal of Behavioral and Experimental Finance, 12, 65-78.
2015 Hoffmann, A., & Ketteler, D. (2015). How experiences with trading a company’s stock influence customer attitudes and purchasing behavior. International Journal of Bank Marketing, 33(7), 963-992.
DOI Scopus6 WoS7
2015 Aspara, J., & Hoffmann, A. (2015). Cut your losses and let your profits run: how shifting feelings of personal responsibility reverses the disposition effect. Journal of Behavioral and Experimental Finance, 8, 18-24.
2015 Hoffmann, A., Post, T., & Pennings, J. (2015). How investor perceptions drive actual trading and risk-taking behavior. Journal of Behavioral Finance, 16(1), 94-103.
DOI Scopus51 WoS45
2015 Hoffmann, A., & Post, T. (2015). How return and risk experiences shape investor beliefs and preferences. Accounting & Finance, 57(3), 759-788.
DOI Scopus31 WoS32
2015 Aspara, J., Chakravarti, A., & Hoffmann, A. (2015). Focal versus background goals in consumer financial decision-making. European Journal of Marketing, 49(7/8), 1114-1138.
DOI Scopus11 WoS9
2015 Aspara, J., & Hoffmann, A. (2015). Selling losers and keeping winners: how (savings) goal dynamics predict a reversal of the disposition effect. Marketing Letters, 26(2), 201-211.
DOI Scopus8 WoS7
2014 Hoffmann, A., & Post, T. (2014). Self-attribution bias in consumer financial decision-making: how investment returns affect individuals’ belief in skill. Journal of Behavioral and Experimental Economics, 52, 23-28.
DOI Scopus32 WoS22
2014 Hoffmann, A., & Shefrin, H. (2014). Technical analysis and individual investors. Journal of Economic Behavior and Organization, 107(PB), 487-511.
DOI Scopus33 WoS32
2013 Hoffmann, A., Post, T., & Pennings, J. (2013). Individual investor perceptions and behavior during the financial crisis. Journal of Banking & Finance, 37(1), 60-74.
DOI Scopus177 WoS170
2013 Merrin, R., Hoffmann, A., & Pennings, J. (2013). Customer satisfaction as a buffer against sentimental stock-price corrections. Marketing Letters, 24(1), 13-27.
DOI Scopus13 WoS11
2013 Hoffmann, A., Henry, S., & Kalogeras, N. (2013). Aspirations as reference points: an experimental investigation of risk behavior over time. Theory and Decision, 75(2), 193-210.
DOI Scopus21 WoS18
2012 Hoffmann, A., & Birnbrich, C. (2012). The impact of fraud prevention on bank-customer relationships: an empirical investigation in retail banking. International Journal of Bank Marketing, 30(5), 390-407.
2012 Hoffmann, A., & Fischer, E. (2012). Behavioral aspects of covered call writing: an empirical investigation. Journal of Behavioral Finance, 13(1), 66-79.
DOI Scopus7 WoS9
2012 Hoffmann, A., Franken, H., & Broekhuizen, T. (2012). Customer intention to adopt a fee‐based advisory model. International Journal of Bank Marketing, 30(2), 102-127.
2011 Hoffmann, A., Pennings, J., & Wies, S. (2011). Relationship marketing's role in managing the firm-investor dyad. Journal of Business Research, 64(8), 896-903.
DOI Scopus12 WoS10
2011 Hoffmann, A., Tutic, A., & Wies, S. (2011). The role of educational diversity in investor relations. Corporate Communications: An International Journal, 16(4), 311-327.
2010 Hoffmann, A. O. I., & Broekhuizen, T. L. J. (2010). Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range. International Journal of Research in Marketing, 27(4), 342-355.
DOI Scopus33 WoS30
2009 Hoffmann, A. O. I., & Broekhuizen, T. L. J. (2009). Susceptibility to and impact of interpersonal influence in an investment context. Journal of the Academy of Marketing Science, 37(4), 488-503.
DOI Scopus54 WoS49
2007 Hoffmann, A. O. I., Jager, W., & Von Eije, J. H. (2007). Social simulation of stock markets: Taking it to the next level. JASSS, 10(2).
Year Citation 2020 Hoffmann, A. O. I., & Plotkina, D. (2020). How does Providing Financial Information Impact Retirement Intentions? An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 423-424). Springer International Publishing.
2015 Wies, S., Hoffmann, A. O. I., Aspara, J., & Pennings, J. M. E. (2015). The Influence of Shareholder Complaints on Companies’ Product-Advertising Investments. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 342-345). Springer International Publishing.
2014 Kalogeras, N., Hoffmann, A. O. I., & Mahr, D. (2014). Financial and non-financial attributes of pension fund structures: A customer perspective from the Netherlands. In The Routledge Companion to Financial Services Marketing (pp. 101-115).
Year Citation 2007 Hoffmann, A. O. I., & Jager, W. (2007). Agent-based computational finance: A practical application. In Proceedings of the 4th Conference of the European Social Simulation Association, ESSA 2007 (pp. 297-299). 2006 Hoffmann, A. O. I., Delre, S. A., Von Eije, J. H., & Jager, W. (2006). Stock price dynamics in artificial multi-agent stock markets. In Lecture Notes in Economics and Mathematical Systems Vol. 564 (pp. 191-201). Springer Berlin Heidelberg.
2006 Hoffmann, A. O. I., Delre, S. A., Von Eije, J. H., & Jager, W. (2006). Artificial multi-agent stock markets: Simple strategies, complex outcomes. In Lecture Notes in Economics and Mathematical Systems Vol. 584 (pp. 167-176). Springer Berlin Heidelberg.
Current Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2022 Principal Supervisor The interplay between an individual's financial well-being, overall well-being, and their consumption. Doctor of Philosophy Doctorate Full Time Mr Lachlan Thomas Schomburgk 2022 Principal Supervisor Measuring and Analysing the Impact of Digitalisation on Consumer Financial Vulnerability Doctor of Philosophy Doctorate Full Time Mr Dietrich Silber 2021 Co-Supervisor The role of entrepreneurial legacy in succession: a study of Chinese family businesses Master of Philosophy Master Part Time Mr Gary He
Past Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2020 - 2022 Principal Supervisor Technology-Facilitated Customer Engagement and Actor Networks in Financial Services - A Retirement Planning Perspective Doctor of Philosophy Doctorate Full Time Miss Janin Karoli Hentzen 2019 - 2021 Principal Supervisor Advancing the Understanding of Family Businesses’ Psychological Foundations Doctor of Philosophy Doctorate Full Time Miss Ayoosha Saleem 2018 - 2020 Co-Supervisor Open Banking: Does it Open up a New way of Banking?
A Case of Financial Technology Adoption from a Consumer's Perspective
Master of Philosophy Master Full Time Ms Rebecca Chan 2017 - 2021 Co-Supervisor Advertising's Financial Market Outcomes Doctor of Philosophy Doctorate Full Time Mr Shujie Liu
Connect With Me