Mr Lachlan Schomburgk
School of Marketing
College of Business and Law
Lachlan is a current PhD researcher (Marketing) at the University of Adelaide. His interests intersect at the fields of marketing, finance, and psychology.His research on improving consumers' financial decision-making has been featured in such outlets as the Australian Broadcasting Corporation, Nine Network, The Australian, and The Guardian, and has also been published in leading academic journals, including the Journal of Retailing and European Journal of Marketing.In 2020, Lachlan graduated with a Bachelor of Commerce (Marketing), and completed his Honours Degree (First Class) in 2021, being awarded the 2021 University Award for outstanding academic performance.
| Date | Type | Title | Institution Name | Country | Amount |
|---|---|---|---|---|---|
| 2021 | Award | University Medal for Outstanding Academic Merit | University of Adelaide | Australia | - |
| Language | Competency |
|---|---|
| English | Can read, write, speak, understand spoken and peer review |
| Date | Institution name | Country | Title |
|---|---|---|---|
| 2021 - 2021 | University of Adelaide | Australia | Honours Degree of Bachelor of Commerce |
| 2018 - 2020 | University of Adelaide | Australia | Bachelor of Commerce |
| Year | Citation |
|---|---|
| 2024 | Schomburgk, L., Belli, A., & Hoffmann, A. O. I. (2024). Less cash, more splash? A meta-analysis on the cashless effect. Journal of Retailing, 100(3), 382-403. Scopus10 WoS8 |
| 2023 | Schomburgk, L., & Hoffmann, A. (2023). How mindfulness reduces BNPL usage and how that relates to overall well-being. European Journal of Marketing, 57(2), 325-359. Scopus56 WoS50 |
Lachlan is an academic tutor and has featured as a guest lecturer for undergraduate courses including;
- Marketing Analytics (MARKETNG 3002)
- Delivering Customer Insights (MARKETNG 2006)
- Service Design and Marketing (MARKETNG 3504)
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