Lachlan Schomburgk
Higher Degree by Research Candidate
Adelaide Business School
Faculty of Arts, Business, Law and Economics
Lachlan is a current PhD researcher (Marketing) at the University of Adelaide. His interests intersect at the fields of marketing, finance, and psychology.
His research on improving consumers' financial decision-making has been featured in such outlets as the Australian Broadcasting Corporation, Nine Network, The Australian, and The Guardian, and has also been published in leading academic journals, including the Journal of Retailing and European Journal of Marketing.
In 2020, Lachlan graduated with a Bachelor of Commerce (Marketing), and completed his Honours Degree (First Class) in 2021, being awarded the 2021 University Award for outstanding academic performance.
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Awards and Achievements
Date Type Title Institution Name Country Amount 2021 Award University Medal for Outstanding Academic Merit University of Adelaide Australia - -
Language Competencies
Language Competency English Can read, write, speak, understand spoken and peer review -
Education
Date Institution name Country Title 2021 - 2021 University of Adelaide Australia Honours Degree of Bachelor of Commerce 2018 - 2020 University of Adelaide Australia Bachelor of Commerce -
Research Interests
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Journals
Year Citation 2024 Schomburgk, L., Belli, A., & Hoffmann, A. O. I. (2024). Less cash, more splash? A meta-analysis on the cashless effect. Journal of Retailing, 100(3), 382-403.
Scopus52023 Schomburgk, L., & Hoffmann, A. (2023). How mindfulness reduces BNPL usage and how that relates to overall well-being. European Journal of Marketing, 57(2), 325-359.
Scopus35 WoS3
Lachlan is an academic tutor and has featured as a guest lecturer for undergraduate courses including;
- Marketing Analytics (MARKETNG 3002)
- Delivering Customer Insights (MARKETNG 2006)
- Service Design and Marketing (MARKETNG 3504)
Connect With Me
External Profiles
