Lachlan Schomburgk
Higher Degree by Research Candidate
Adelaide Business School
Faculty of Arts, Business, Law and Economics
Lachlan is a marketing PhD candidate within the Adelaide Business School at the University of Adelaide. He graduated with a Bachelor of Commerce (Marketing) in 2020 and a First Class Honours Degree in Marketing in 2021. While completing his Honours Degree, Lachlan received a University Award for outstanding academic performance. His research is interdisciplinary, located at the intersection of the fields of marketing, finance and psychology, and has been published in the European Journal of Marketing (A*). Lachlan's research seeks to better understand the underlying psychological drivers of consumer spending behaviour with innovative payment methods, with the goal of understanding how they impact consumer well-being, specifically in the financial context.
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Awards and Achievements
Date Type Title Institution Name Country Amount 2021 Award University Medal for Outstanding Academic Merit University of Adelaide Australia - -
Language Competencies
Language Competency English Can read, write, speak, understand spoken and peer review -
Education
Date Institution name Country Title 2021 - 2021 University of Adelaide Australia Honours Degree of Bachelor of Commerce 2018 - 2020 University of Adelaide Australia Bachelor of Commerce -
Research Interests
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Journals
Year Citation 2023 Schomburgk, L., & Hoffmann, A. (2023). How mindfulness reduces BNPL usage and how that relates to overall well-being. European Journal of Marketing, 57(2), 325-359.
Scopus5 WoS3
Lachlan has been an academic tutor for the following undergraduate courses:
2022
- Marketing Analytics (MARKETNG 2002)
- Delivering Customer Insights (MARKETNG 3006)
2021
- Service Design and Marketing (MARKETNG 3504)
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External Profiles
