Carolin Plewa

Professor Carolin Plewa

Deputy Director ECIC

Entrepreneurship, Commercialisation, and Innovation Centre

Faculty of the Professions

Eligible to supervise Masters and PhD - email supervisor to discuss availability.


Carolin Plewa is the Deputy Director of the ECIC, Professor in Marketing and Stakeholder Engagement, as well as a research member of the Institute of Photonics and Advanced Sensing.

She specialises in the interaction and value co-creation across a myriad of organisations and individuals, with a particular emphasis on university-business collaboration, as well as service and social contexts.

Her research in the context of university-business engagement, in particular, has led to her appointments to the South Australian Science Council (2015-2018), as an inaugural co-chair of the University-Industry Innovation Network (UIIN) Australia Chapter, and to the ARC Engagement & Impact Assessment Panel 2018.

Carolin received an inaugural Barbara Kidman Women’s Fellowship from the University of Adelaide in 2013, following the award of Australian Research Council Linkage Grants in 2009 (partners Meals on Wheels SA and the Norwood Football Club) and 2011 (partner Financial Services Council).

She has published her research in international marketing, management and education journals, such as Journal of Service Research, European Journal of Marketing, Psychology & Marketing, Journal of Services Marketing, Marketing Theory, R&D Management, the Journal of Engineering and Technology Management, Education and Training and others.

With extensive teaching experience at both undergraduate and postgraduate levels, Carolin’s teaching interests include Marketing Management, Relationship Marketing, Marketing Strategy, Services Marketing and Innovation. She was awarded the Scott Henderson Award for Excellence in Learning and Teaching in 2007.

Complementing her research and teaching interests, Carolin holds valuable industry experience, for example as Manager for Marketing and Strategy at Flinders Partners Pty Ltd and Education Manager at Definitive Events Pty Ltd.

My research focuses on interaction and value co-creation across a myriad of organisations and individuals, with particular interest in:

  • university-business collaboration
  • services marketing
  • customer engagement
  • corporate social responsibility

Link for State of University Business Cooperation Australia Business Perspective (2017): https://ecic.adelaide.edu.au/system/files/docs/State%20of%20Australian%20UBC_FINAL%20Report_BUS%20perspective_FA.pdf

Link for State of University Business Cooperation Australia University Perspective (2017): https://ecic.adelaide.edu.au/system/files/docs/State%20of%20Australian%20UBC_FINAL%20Report_HEI%20perspective_FA.pdf

    Expand
  • Appointments

    Date Position Institution name
    2018 Deputy Director and Professor of Marketing and Stakeholder Engagement The University of Adelaide
    2017 Adjunct Scientific Fellow Muenster University of Applied Sciences
    2016 - 2017 Deputy Director and Professor of Marketing and Stakeholder Engagement The University of Adelaide
    2016 - 2016 Associate Professor of Marketing The University of Adelaide
    2009 - 2015 Senior Lecturer University of Adelaide
    2008 - 2008 Manager for Marketing and Strategy Flinders Partners Pty Ltd
    2007 - 2008 Lecturer University of Adelaide
    2005 - 2006 Associate Lecturer University of Adelaide
  • Language Competencies

    Language Competency
    English Can read, write, speak, understand spoken and peer review
    German Can read, write, speak, understand spoken and peer review
  • Education

    Date Institution name Country Title
    2003 - 2006 University of Adelaide Australia PhD
    1999 - 2002 Münster University of Applied Sciences Germany Diploma in Business Administration (Betriebswirtin [FH])
  • Certifications

    Date Title Institution name Country
    2011 Group of Eight Future Research Leaders Program The University of Adelaide
    2004 Teaching at Universities; Certificate for Tertiary University of Adelaide Australia
Grape and Wine Research and Development Corporation (GWRDC)
Chief Investigator, led by Dr Jodie Conduit 
“Wine Industry RD&E: Developing Partner Co-Creation Capabilities”
2014-2015
 
Australian Research Council Linkage Project
Principal Investigator, with Prof Ralf Zurbruegg, Prof Jill Sweeney and Prof Dave Michayluk
“Funding our Future: Perceptions of the Value of Financial Planning Advice”
Industry partner: Financial Services Council
2012-2014
 
Australian Research Council Linkage Project
Chief Investigator, led by Prof. Pascale Quester
“Can sponsorship deliver Corporate Social Responsibility? Examining internal and external perceptions of sponsors’ CSR”
Industry partners: Norwood Football Club & Meals on Wheels (SA) Inc. 
2010-2012
 
DAAD Group of Eight Australia-Germany Joint Research Cooperation Scheme
Principal Investigator, with German Principal Investigator Prof. Thomas Baaken
“Commercialisation success – do drivers change over time?”
2010-2011
    Expand
  • Current Higher Degree by Research Supervision (University of Adelaide)

    Date Role Research Topic Program Degree Type Student Load Student Name
    2018 Co-Supervisor An Ecosystem Perspective of Market Shaping, and the Role of the Consumer Doctor of Philosophy Doctorate Full Time Mr Gediminas Lipnickas
    2016 Principal Supervisor Customer Engagement Doctor of Philosophy Doctorate Full Time Mr Max Sim
    2016 Principal Supervisor Consumer Engagement in New Food Products Doctor of Philosophy Doctorate Full Time Ms Diana Ayi Wong
  • Past Higher Degree by Research Supervision (University of Adelaide)

    Date Role Research Topic Program Degree Type Student Load Student Name
    2015 - 2016 Co-Supervisor The Value of Online Advertising: Exploring the Effects of Advertisements on Consumer Perceptions of Media Vehicle Value Doctor of Philosophy Doctorate Full Time Mr Ervin Sim
    2014 - 2016 Principal Supervisor Value Co-creation in Online Collaborative Innovation Communities: Exploring the Drivers and Outcomes of Value Co-creation Activities from the Individual Community Member Point of View Doctor of Philosophy Doctorate Full Time Mrs Hande Muberra Akman
    2012 - 2016 Principal Supervisor PRO-RIS and Customer Engagement in Complex Services Doctor of Philosophy Doctorate Full Time Miss Sylvia Chee Yeng Ng
    2011 - 2014 Principal Supervisor Multiple Strategic Orientations and Business Performance: A Comprehensive Investigation of High-Tech Firms Doctor of Philosophy Doctorate Full Time Miss Joanne Ho
    2007 - 2010 Co-Supervisor Emotions et persuasion : proposition d'un modele affectif de persuasion par le parrainage sportif Doctor of Philosophy under a Cotutelle Agreement with Doctorate Full Time Mr Charles Bal
    Expand
  • Board Memberships

    Date Role Board name Institution name Country
    2015 - 2016 Advisory Board Member Science Council State Government of South Australia Australia
    2014 - ongoing Member Academic Board University Industry Innovation Network Germany
  • Editorial Boards

    Date Role Editorial Board Name Institution Country
    2016 - ongoing Member Journal of Service Theory and Practice
    2008 - ongoing Member Industrial Marketing Management
    2008 - ongoing Member Journal of Business Market Management
  • Offices Held

    Date Office Name Institution Country
    2017 - ongoing Inaugural Co-Chair UIIN Australia Chapter Australia
  • Position: Deputy Director ECIC
  • Phone: 83134514
  • Email: carolin.plewa@adelaide.edu.au
  • Fax: 8313 0170
  • Campus: North Terrace
  • Building: Nexus 10 Tower, floor 9
  • Org Unit: Entrepreneurship, Commercialisation and Innovation Centre

Connect With Me
External Profiles