Carolin Plewa

Prof Carolin Plewa

Pro Vice Chancellor, Graduate Research Training

Graduate Research Training

Research & Innovation

Carolin Plewa is the Pro Vice-Chancellor (Researcher Education and Development) and Dean of Graduate Studies, as well as Professor of Marketing and Stakeholder Engagement. Carolin specialises in engagement and value co-creation across organisations and individuals, with a particular emphasis on university-business collaboration, service, and social contexts, as well as market shaping. She also co-edited the Future of Universities Thoughtbook series. As a higher education leader with a clear vision, passion, and track record of building partnerships for positive change, she uses her research to develop and deliver research training and engagement strategies and solutions for the benefit of higher education and society at large. Her research in the context of university-business engagement, in particular, has led to her appointments to the South Australian Science Council and the ARC Engagement & Impact Assessment Panel, and as an inaugural co-chair of the University-Industry Innovation Network (UIIN) Australia Chapter and a council member of the Accreditation Council for Entrepreneurial and Engaged Universities (ACEEU). Her University of Adelaide leadership roles have comprised Academic Lead for Engagement and Impact Assessment, Deputy Dean (Research) for the Faculty of the Professions, and Deputy and Interim Director of the Entrepreneurship, Commercialisation, and Innovation Centre (ECIC), to name a few.Carolin's achievements have been recognised by her being shortlisted for the Australian Financial Review Higher Education Awards - Emerging Leader Category in 2019 and by her being listed on the Educator Higher Education Hot List 2020. She has been awarded multiple ARC grants and has published her research in highly regarded international marketing, management, and education journals. Complementing her research and teaching interests, Carolin holds valuable industry experience, for example as Manager for Marketing and Strategy at Flinders Partners Pty Ltd and Education Manager at Definitive Events Pty Ltd.

Date Position Institution name
2025 - 2022 Deputy Dean (Research), Faculty of the Professions University of Adelaide
2022 - ongoing Pro Vice Chancellor (Researcher Education and Development) and Dean of Graduate Studies University of Adelaide
2021 - 2022 Interim Dean of Graduate Studies University of Adelaide
2019 - 2019 Director (Interim), Entrepreneurship, Commercialisation, and Innovation Centre (ECIC) The University of Adelaide
2018 - ongoing Professor of Marketing University of Adelaide
2017 - 2022 Adjunct Scientific Fellow Muenster University of Applied Sciences
2016 - 2018 Deputy Director and Professor of Marketing and Stakeholder Engagement The University of Adelaide
2016 - 2016 Associate Professor of Marketing The University of Adelaide
2009 - 2015 Senior Lecturer University of Adelaide
2008 - 2008 Manager for Marketing and Strategy Flinders Partners Pty Ltd
2007 - 2008 Lecturer University of Adelaide
2005 - 2006 Associate Lecturer University of Adelaide

Language Competency
English Can read, write, speak, understand spoken and peer review
German Can read, write, speak, understand spoken and peer review

Date Institution name Country Title
2003 - 2006 University of Adelaide Australia PhD
1999 - 2002 Münster University of Applied Sciences Germany Diploma in Business Administration (Betriebswirtin [FH])

Date Title Institution name Country
2011 Group of Eight Future Research Leaders Program The University of Adelaide -
2004 Teaching at Universities; Certificate for Tertiary Education University of Adelaide Australia

Year Citation
2025 Helmer, J., Hawa, J., & Plewa, C. (2025). Digital technology as market shaper: A typology of digital technology roles for shaping markets. Electronic Markets, 35(1), 21 pages.
DOI Scopus2 WoS3
2025 Aleksic, B., Arthur, A., Kasai-Prince, M., Chretien, B., Bustos-Villalobos, I., Plewa, C., . . . Kimura, H. (2025). The Nagoya University and the University of Adelaide Joint PhD Degree Program in Medicine–A Program of Opportunity. Advances in Medical Education and Practice, 16, 1635-1640.
DOI
2025 Lipnickas, G., Plewa, C., Conduit, J., & Wilkie, D. (2025). Reducing Resource Expenditure in Value Co-Creation: A Path to Market-Shaping. Australasian Marketing Journal, 33(3), 310-324.
DOI
2024 Scutella, M., Plewa, C., & Reaiche, C. (2024). Small businesses and e-government participation: the role of personalisation preference and intermediaries. Internet Research, 34(3), 917-938.
DOI Scopus4 WoS4
2024 Carrillat, F. A., Plewa, C., Pupovac, L., Vanasse, C., Willmott, T., Legoux, R., & Napolova, E. (2024). Can consumers’ altruistic inferences solve the CSR initiative puzzle? A meta-analytic investigation. Journal of Business Ethics, 196(3), 639-658.
DOI Scopus5 WoS7
2023 Gaetjens, A., Corsi, A. M., & Plewa, C. (2023). Customer engagement in domestic wine tourism: The role of motivations. Journal of Destination Marketing and Management, 27, 1-14.
DOI Scopus34 WoS20
2022 Sim, M., Conduit, J., Plewa, C., & Hentzen, J. (2022). Customer Engagement with Service Providers. An Empirical Investigation of Customer Engagement Dispositions. European Journal of Marketing, 56(7), 1-30.
DOI Scopus21 WoS20
2022 Finsterwalder, J., & Plewa, C. (2022). Guest editorial: Service marketing and the winds of change. Journal of Service Theory and Practice, 32(2), 101-104.
DOI
2022 Scutella, M., Plewa, C., & Reaiche, C. (2022). Virtual agents in the public service: examining citizens’ value-in-use. Public Management Review, 26(1), 1-16.
DOI Scopus29 WoS29
2021 Kleinaltenkamp, M., Conduit, J., Plewa, C., Karpen, I., & Jaakkola, E. (2021). Engagement-driven Institutionalization in Market Shaping: Synchronizing and Stabilizing Collective Engagement. Industrial Marketing Management, 99, 69-78.
DOI Scopus21 WoS19
2020 Karpen, I., & Plewa, C. (2020). From Muso to Academic and Back: A Time and Person-Based Acknowledgement of Michael Kleinaltenkamp. Journal of Service Management Research, 4(2-3), 75-83.
DOI
2020 Hawa, J., Baker, J., & Plewa, C. (2020). Composing markets: A framework of intentionality in market-shaping. Journal of Business Research, 121, 47-57.
DOI Scopus32 WoS27
2020 Mazodier, M., Carrillat, F. A., Sherman, C., & Plewa, C. (2020). Can donations be too little or too much?. European Journal of Marketing, 55(1), 271-296.
DOI Scopus18 WoS18
2020 Orazbayeva, B., & Plewa, C. (2020). Academic motivations to engage in university-business cooperation: a fuzzy set analysis. Studies in Higher Education, 47(3), 486-498.
DOI Scopus22 WoS16
2020 Ng, S., Sweeney, J., & Plewa, C. (2020). Customer engagement: A systematic review and future research priorities. Australasian Marketing Journal, 28(4), 18 pages.
DOI Scopus103 WoS75
2020 Fehrer, J., Conduit, J., Plewa, C., Li, L., Jaakkola, E., & Alexander, M. (2020). Market Shaping Dynamics: Interplay of Actor Engagement and Institutional Work. Journal of Business and Industrial Marketing, 35(9), 1425-1439.
DOI Scopus53 WoS44
2020 Lipnickas, G., Conduit, J., Plewa, C., & Wilkie, D. (2020). How much is enough? The role of effort in market shaping. Journal of Business and Industrial Marketing, 35(9), 1441-1451.
DOI Scopus9 WoS6
2020 Ho, J., & Plewa, C. (2020). Recipes for new product success: the interplay between orientations and environmental turbulence. Journal of Business and Industrial Marketing, 35(8), 1-12.
DOI Scopus12 WoS9
2020 Orazbayeva, B., Davey, T., Plewa, C., & Galán-Muros, V. (2020). Engagement of academics in education-driven university-business cooperation: a motivation-based perspective. Studies in Higher Education, 45(8), 1723-1736.
DOI Scopus47 WoS42
2019 Conduit, J., Karpen, I., Plewa, C., & Kleinaltenkamp, M. (2019). Business Actor Engagement: Foundations, Developments and Opportunities. Industrial Marketing Management, 80, 1-3.
DOI Scopus12 WoS12
2019 Akman, H., Plewa, C., & Conduit, J. (2019). Co-creating Value in Online Innovation Communities. European Journal of Marketing, 53(6), 1205-1233.
DOI Scopus81 WoS69
2019 Ng, S., Sweeney, J., & Plewa, C. (2019). Managing customer resource endowments and deficiencies for value cocreation: complex relational services. Journal of Service Research, 22(2), 156-172.
DOI Scopus36 WoS33
2019 Kleinaltenkamp, M., Karpen, I., Plewa, C., Jaakkola, E., & Conduit, J. (2019). Collective engagement in organizational settings. Industrial Marketing Management, 80, 11-23.
DOI Scopus87 WoS78
2019 Ayi Wong, D., Conduit, J., & Plewa, C. (2019). Initiating actor engagement with novel products. Marketing Theory, 20(3), 299-319.
DOI Scopus4 WoS3
2019 Orazbayeva, B., Plewa, C., Davey, T., & Galan Muros, V. (2019). The Future of University-Business Cooperation: Research and Practice Priorities. Journal of Engineering and Technology Management, 54, 67-80.
DOI Scopus34 WoS19
2018 Sweeney, J. C., Plewa, C., & Zurbruegg, R. (2018). Examining positive and negative value-in-use in a complex service setting. European Journal of Marketing, 52(5-6), 1084-1106.
DOI Scopus34 WoS31
2018 Sim, M., Conduit, J., & Plewa, C. (2018). Engagement within a service system: a fuzzy set analysis in a higher education setting. Journal of Service Management, 29(3), 422-442.
DOI Scopus30 WoS27
2017 Conduit, J., Plewa, C., Ho, J., & Lu, V. (2017). Facilitating student interaction capabilities: the interplay of individual, group and course-related factors. Journal of Strategic Marketing, 25(2), 114-127.
DOI Scopus6 WoS3
2017 Kleinaltenkamp, M., Plewa, C., Gudergan, S., Karpen, I. O., & Chen, T. (2017). Usage center – value cocreation in multi-actor usage processes. Journal of Service Theory and Practice, 27(4), 721-737.
DOI Scopus37 WoS30
2017 Sim, M., & Plewa, C. (2017). Customer engagement with a service provider and context: an empirical examination. Journal of Service Theory and Practice, 27(4), 854-876.
DOI Scopus24 WoS24
2016 Plewa, C., Ho, W., Conduit, J., & Karpen, I. (2016). Reputation in higher education: a fuzzy set analysis of resource configurations. Journal of Business Research, 69(8), 3087-3095.
DOI Scopus123 WoS101
2016 Ng, S., Plewa, C., & Sweeney, J. (2016). Professional Service Providers Resource Integration Styles (PRO-RIS): facilitating customer experiences. Journal of Service Research, 19(4), 380-395.
DOI Scopus49 WoS43
2016 Galán-Muros, V., & Plewa, C. (2016). What drives and inhibits university-business cooperation in Europe? A comprehensive assessement. R and D Management, 46(2), 369-382.
DOI Scopus152 WoS129
2016 Lu, V., Plewa, C., & Ho, J. (2016). Managing governmental business relationships: the impact of organisational culture difference and compatibility. Australasian Marketing Journal, 24(1), 93-100.
DOI Scopus11 WoS6
2016 Ho, J., Plewa, C., & Lu, V. (2016). Examining strategic orientation complementarity using multiple regression analysis and fuzzy set QCA. Journal of Business Research, 69(6), 2199-2205.
DOI Scopus108 WoS100
2016 Plewa, C., Carrillat, F. A., Mazodier, M., & Quester, P. G. (2016). Which sport sponsorships most impact sponsor CSR image?. European Journal of Marketing, 50(5-6), 796-815.
DOI Scopus50 WoS43
2015 Plewa, C., Sweeney, J. C., & Michayluk, D. (2015). Determining value in a complex service setting. Journal of Service Theory and Practice, 25(5), 568-591.
DOI Scopus36 WoS35
2015 Kesting, T., Plewa, C., Kliewe, T., & Davey, T. (2015). Special Issue on University-Business Cooperation - Individuals and Organisations at the Interface. INTERNATIONAL JOURNAL OF TECHNOLOGY MANAGEMENT, 68(3-4), 151-158.
WoS2
2015 Plewa, C., Conduit, J., Quester, P., & Johnson, C. (2015). The impact of corporate volunteering on CSR image: a consumer perspective. Journal of Business Ethics, 127(3), 643-659.
DOI Scopus131 WoS111
2015 Plewa, C., Galán-Muros, V., & Davey, T. (2015). Engaging business in curriculum design and delivery: a higher education institution perspective. Higher Education, 70(1), 35-53.
DOI Scopus120 WoS98
2014 Tolentino, L., Garcia, P., Lu, V., Restubog, S., Bordia, P., & Plewa, C. (2014). Career adaptation: the relation of adaptability to goal orientation, proactive personality, and career optimism. Journal of Vocational Behavior, 84(1), 39-48.
DOI Scopus298 WoS264
2014 Plewa, C., & Palmer, K. (2014). Self-congruence theory: towards a greater understanding of the global and malleable selves in a sports specific consumption context. International Journal of Sports Marketing & Sponsorship, 15(4), 26-39.
DOI Scopus13 WoS8
2013 Quester, P., Plewa, C., Palmer, K., & Mazodier, M. (2013). Determinants of community-based sponsorship impact on self-congruity. Psychology & Marketing, 30(11), 996-1007.
DOI Scopus21 WoS17
2013 Plewa, C., Korff, N., Baaken, T., & Macpherson, G. (2013). University-industry linkage evolution: an empirical investigation of relational success factors. R & D Management, 43(4), 365-380.
DOI Scopus99 WoS88
2013 Plewa, C., Korff, N., Johnson, C., Macpherson, G., Baaken, T., & Rampersad, G. (2013). The evolution of university-industry linkages-A framework. Journal of Engineering and Technology Management, 30(1), 21-44.
DOI Scopus142 WoS113
2012 Rampersad, G., Troshani, I., & Plewa, C. (2012). IOS adoption in innovation networks: A case study. Industrial Management & Data Systems, 112(9), 1366-1382.
DOI Scopus18 WoS12
2012 Plewa, C., Troshani, I., Francis, A., & Rampersad, G. (2012). Technology adoption and performance impact in innovation domains. Industrial Management & Data Systems, 112(5), 748-765.
DOI Scopus48 WoS29
2012 Rampersad, G., Plewa, C., & Troshani, I. (2012). Investigating the use of information technology in managing innovation: A case study from a university technology transfer office. Journal of Engineering and Technology Management, 29(1 Sp Iss), 3-21.
DOI Scopus41 WoS31
2011 Troshani, I., Rampersad, G., & Plewa, C. (2011). Organisational adoption of e-business: The case of an innovation management tool at a university and technology transfer office. International Journal of Networking and Virtual Organisations, 9(3), 265-282.
DOI Scopus8
2011 Davey, T., Plewa, C., & Struwig, M. (2011). Entrepreneurship perceptions and career intentions of international students. Education + Training, 53(5), 335-352.
DOI Scopus105 WoS71
2011 Plewa, C., & Quester, P. (2011). Sponsorship and CSR: Is there a link? a conceptual framework. International Journal of Sports Marketing & Sponsorship, 12(4), 301-317.
DOI Scopus71 WoS50
2011 Troshani, I., Rampersad, G., & Plewa, C. (2011). Adopting innovation management software in university innovation commercialization. Journal of Computer Information Systems, 52(2), 83-92.
DOI Scopus20 WoS13
2011 Plewa, C., Lu, V., & Crouch, R. (2011). The impact of rebranding on club member relationships. Asia Pacific Journal of Marketing and Logistics, 23(2), 222-242.
DOI Scopus14 WoS11
2011 Bal, C., Quester, P. G., & Plewa, C. (2011). We play the same game but do we share the same passion? A comparison of French and Australian emotional reactions during sport events. Journal of Applied Business and Economics, 12(3), 26-36.
2010 Geue, M., & Plewa, C. (2010). Cause sponsorship: a study on congruence, attribution and corporate social responsibility. Journal of Sponsorship, 3(3), 228-241.
2010 Bal, C., Quester, P., & Plewa, C. (2010). Emotions and sponsorship - A key to global effectiveness? A comparative study of Australia and France. Asia Pacific Journal of Marketing and Logistics, 22(1), 40-54.
DOI Scopus21 WoS17
2009 Bal, C., Quester, P., & Plewa, C. (2009). Event-related emotions: A key metric to assess sponsorship effectiveness. Journal of Sponsorship, 2(4), 367-378.
2009 Plewa, C. (2009). Exploring organizational culture difference in relationship dyads. Australasian Marketing Journal, 17(1), 46-57.
DOI Scopus25 WoS20
2008 Plewa, C., & Quester, P. (2008). A dyadic study of "champions" in univeristy-industry relationships. Asia Pacific Journal of Marketing and Logistics, 20(2), 211-226.
DOI Scopus34 WoS25
2008 Plewa, C. (2008). Communication and trust. Monash Business Review, 4(2), 40-41.
DOI
2007 Plewa, C., & Quester, P. (2007). Key drivers of university-industry relationships: the role of organisational compatibility and personal experience. The Journal of Services Marketing, 21(5), 370-382.
DOI Scopus67
2006 Plewa, C., Quester, P., & Baaken, T. (2006). Organisational culture differences and market orientation: an exploratory study of barriers to university-industry relationships. International Journal of Technology Transfer adn Commercialisation, 5(4), 373-389.
DOI
2006 Plewa, C., & Quester, P. (2006). Case development: An innovative approach to case studies and experiences from a graduate marketing ethics course. Journal of Business Ethics Education, 3, 165-178.
2006 Plewa, C., & Quester, P. (2006). The effect of a university's market orientation on the industry partner's relationship perception and satisfaction. International Journal of Technology Intelligence and Planning, 2(2), 160-177.
DOI Scopus7
2006 Plewa, C., & Quester, P. (2006). Satisfaction with university-industry relationships: the impact of commitment, trust and championship. International Journal of Technology Transfer adn Commercialisation, 5(1-2), 79-101.
DOI
2006 von Hagen, F., Baaken, T., Holscher, V., & Plewa, C. (2006). International research customer satisfaction surveys (Germany and Australia) and research provider surveys (Germany and Europe). International Journal of Technology Intelligence and Planning, 2(2), 210-224.
DOI Scopus4
2005 Varey, R., Baxter, R., Brodie, R., Brookes, R., Plewa, C., Quester, P., & Schembri, S. (2005). Buyer-seller relationships: Australasian research and reflections. Journal of Customer Behavior, 4(1), 127-146.
DOI
2005 Plewa, C., Quester, P., & Baaken, T. (2005). Relationship marketing and university-industry linkages: A conceptual framework. Marketing Theory, 5(4), 433-456.
DOI Scopus59
- Quester, P. G., Mazodier, M., Plewa, C., & Palmer, K. (n.d.). Determinants of Community-Based Sponsorship Impact on Self-Congruity. SSRN Electronic Journal.
DOI
- Uude, K., Plewa, C., & Conduit, J. (2025). Unpacking the dynamic nature of engagement: a conceptual model. JOURNAL OF SERVICES MARKETING, 20 pages.
DOI

Year Citation
2019 Kliewe, T., Kesting, T., Plewa, C., & Baaken, T. (Eds.) (2019). Developing engaged and entrepreneurial universities: Theories, concepts and empirical findings. Springer Singapore.
DOI Scopus9
2019 Kliewe, T., Kesting, T., Plewa, C., & Baaken, T. (Eds.) (2019). Developing engaged and entrepreneurial universities: Theories, concepts and empirical findings. Springer Singapore.
DOI Scopus9
2016 Plewa, C., & Conduit, J. (Eds.) (2016). Making a Difference through Marketing: A quest for different perspectives. Singapore: Springer.
DOI Scopus4
2016 Plewa, C., & Conduit, J. (Eds.) (2016). Making a Difference through Marketing: A quest for different perspectives. Singapore: Springer.
DOI Scopus4
2010 Plewa, C. (2010). Key drivers of University-industry relationships and the impact of organisational culture differences. USA: Verlag Dr. Muller.
- Kliewe, T. (n.d.). Developing Engaged and Entrepreneurial Universities. Springer Nature.
- Kliewe, T. (n.d.). Developing Engaged and Entrepreneurial Universities. Springer Nature.

Year Citation
2024 Plewa, C., Helmer, J., Uude, K., Conduit, J., & Forde, N. (2024). From Purpose to Impact: From partnerships to shaping systems. In N. O'Regan (Ed.), From Purpose to Impact: The University and Business Partnership (pp. 87-97). Routledge.
DOI
2021 Barbour, K., Ankeny, R., Plewa, C., & Conduit, J. (2021). Scientific persona performance through online biographies and their relationship to historical models. In K. Niskanen, & M. Barany (Eds.), Gender, Embodiment, and the History of the Scholarly Persona: Incarnations and Contestations (pp. 215-233). London, United Kingdom: Palgrave MacMillan.
DOI
2019 Plewa, C., Rampersad, G., & Ho, J. (2019). The Dynamics of Managing Evolving University-Industry Linkages. In T. Kliewe, T. Kesting, C. Plewa, & T. Baaken (Eds.), Developing Engaged and Entrepreneurial Universities: Theories, Concepts and Empirical Findings (pp. 127-148). Singapore: Springer.
DOI Scopus3
2019 Plewa, C., Rampersad, G., & Ho, J. (2019). The Dynamics of Managing Evolving University-Industry Linkages. In T. Kliewe, T. Kesting, C. Plewa, & T. Baaken (Eds.), Developing Engaged and Entrepreneurial Universities: Theories, Concepts and Empirical Findings (pp. 127-148). Singapore: Springer.
DOI Scopus3
2019 Korff, N., Plewa, C., & Baaken, T. (2019). The role of experience of academics in university engagement: Looking at university-industry linkages. In T. Kliewe, T. Kesting, C. Plewa, & T. Baaken (Eds.), Developing Engaged and Entrepreneurial Universities (pp. 213-229). Singapore: Springer.
DOI Scopus1
2019 Korff, N., Plewa, C., & Baaken, T. (2019). The role of experience of academics in university engagement: Looking at university-industry linkages. In T. Kliewe, T. Kesting, C. Plewa, & T. Baaken (Eds.), Developing Engaged and Entrepreneurial Universities (pp. 213-229). Singapore: Springer.
DOI Scopus1
2019 Kliewe, T., Kesting, T., Plewa, C., & Baaken, T. (2019). Preface. In T. Kliewe, T. Kesting, C. Plewa, & T. Baaken (Eds.), Developing Engaged and Entrepreneurial Universities : Theories, Concepts and Empirical Findings (pp. 5-6).
Scopus2
2016 Mazodier, M., Plewa, C., Palmer, K., & Quester, P. G. (2016). Grassroots sports: achieving corporate social responsibility through sponsorship. In S. Chadwick, N. Chanavat, & M. Desbordes (Eds.), Routledge Handbook of Sports Marketing (pp. 317-326). Abingdon, United Kingdom: Routledge.
DOI Scopus5
2016 Sherman, C., & Plewa, C. (2016). Beyond the obvious: Facets of diversity in marketing student groups. In C. Plewa, & J. Conduit (Eds.), Making a Difference Through Marketing: A Quest for Diverse Perspectives (pp. 211-227). Singapore: Springer.
DOI
2016 Plewa, C., Rampersad, G., Troshani, I., & Kesting, T. (2016). Improving innovation process performance and service quality in innovation networks. In C. Plewa, & J. Conduit (Eds.), Making a Difference Through Marketing: A Quest for Diverse Perspectives (pp. 267-282). Singapore: Springer.
DOI Scopus1
2016 Ng, S., Plewa, C., & Sweeny, J. (2016). Customer engagement with a service offering: a framework for complex services. In R. Brodie, L. Hollebeek, & J. Conduit (Eds.), Customer Engagement: Contemporary Issues and Challenges (pp. 193-210). Abingdon , United Kingdom: Routledge.
DOI Scopus3
2014 Johnson, C. R., Plewa, C., Conduit, J., & Quester, P. (2014). Corporate volunteering: developing CSR image with internal and external benefits. In A. P. Newell (Ed.), Corporate Social Responsibility: challenges, benefits and impact on business performance (pp. 257-266). Nova Science Publishers.
Scopus2
2014 Davey, T., Plewa, C., & Galan Muros, V. (2014). University-business cooperation outcomes and impacts - A European perspective. In T. Kliewe, & T. Kesting (Eds.), Moderne Konzepte des organisationalen Marketing = Modern Concepts of Organisational Marketing (1 ed., pp. 161-176). Wiesbaden, Germany: Springer Gabler.
DOI
2009 Medlin, C., & Plewa, C. (2009). A study of trust, commitment and satisfaction across research-industry relationships. In J. Aurifeille, C. Medlin, & C. Tisdell (Eds.), Trust, globalisation and market expansion (pp. 119-132). New York, USA: Nova Science Publishers.
Scopus1
2007 Baaken, T., & Plewa, C. (2007). Key success factors for research institutions in research commercialization and industry linkages: outcomes of a German/Australian cooperative project. In M. Sherif, & T. Khalil (Eds.), Management fo Technology: New Directions in Technology Management (pp. 75-89). USA: Elsevier.

Year Citation
2024 Thi Diem, M., Willmott, T., Conduit, J., Karpen, I., Plewa, C., Kleinaltenkamp, M., & Jaakkola, E. (2024). Collective engagement: Measurement and well-being outcomes. In ANZMAC 2024 Proceedings. Hobart.
2024 Thi Diem, M., Willmott, T., Conduit, J., Karpen, I., Plewa, C., Kleinaltenkamp, M., & Jaakkola, E. (2024). Measuring collective engagement for a social purpose. In AM2024 Proceedings. Cardiff.
2023 Willmott, T., Karpen, I., Conduit, J., Plewa, C., Kleinaltenkamp, M., & Jaakkola, E. (2023). Developing collective engagement for social purpose: The role of compassion within connections among market actors. In 2023 Frontiers in Service Conference Proceedings. Maastricht, Netherlands.
2019 Moss, L., Wilkie, D., & Plewa, C. (2019). An evolutionary perspective of sports consumption. In Australian and New Zealand Marketing Academy Conference proceedings. Wellington.
2014 Mazodier, M., Quester, P., Plewa, C., & Carrillat, F. (2014). The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: the role of property community involvement and altruistic motive attributions. In R. Hamilton, & A. Sa Vinhas (Eds.), Proceedings of the AMA Summer Educators' Conference: Leveraging New Technologies to Create Value (pp. 7-8). Chicago, IL: American Marketing Association.
2014 Mazodier, M., Carrillat, F., Plewa, C., & Quester, P. (2014). Building CSR image through sport sponsorship. In E. Bigne (Ed.), European Marketing Academy Conference. Valencia.
2013 Palmer, K., & Plewa, C. (2013). Self-Congruence Theory: Towards a Greater Understanding of the Global and Malleable-Selves in a Sports Specific Consumption Context. In A. Rindfleisch, & J. Burroughs (Eds.), 2013 AMA Winter Marketing Educators’ Conference. Las Vegas.
2011 Palmer, K., Quester, P., & Plewa, C. (2011). Community sport organisation sponsorship as corporate social responsibility strategy: A qualitative study. In World Marketing Congress (pp. 314-316). Reims: Springer International Publishing.
DOI Scopus1
2010 Johnson, C., Quester, P., & Plewa, C. (2010). Doing Well By Doing Good with Corporate Volunteering Programs. In Proceedings of ANZMAC 2010 (pp. 1-9). New Zealand: University of Canterbury.
2009 Bal, C., Quester, P., Plewa, C., & Steyer, A. (2009). Quand félicité rime avec efficacité: étude de l'influence de la valence émotionnelle sur la mémorisation des sponsors. In Proceedings of AFM Conference 2009 (pp. 1-15). ESCP Europe: Chambre de Commerce, France.
2009 Palmer, K., & Plewa, C. (2009). Consumers' orientation toward sport: Does it matter for sponsors?. In Proceedings of 2009 ANZMAC Annual Conference (pp. 1-9). Australia: Monash University.
2009 Bal, C., Quester, P., & Plewa, C. (2009). We play the same game, but do we share the same passion? A comparison of French and Australian emotional rections during sport events. In Proceedings of the 2009 ANZMAC Annual Conference (pp. 1-8). Australia: Monash University.
2009 Bal, C., Quester, P., & Plewa, C. (2009). When happiness rhymes with sponsorship effectiveness: An investigation into how emotional valence influences sponsor memorisation. In Proceedings of the 2009 ANZMAC Annual Conference (pp. 1-9). Australia: Monash University.
2009 Johnson, D., Plewa, C., & Goodman, S. (2009). The doctor-patient relationship: Participation, compliance and satisfaction. In Proceedings of the 2009 ANZMAC Annual Conference (pp. 1-9). Australia: Monash University.
2009 Plewa, C., Lu, V., & Crouch, R. (2009). Club membership satisfaction and commitment: Does rebranding matter?. In Proceedings of the 2009 ANZMAC Annual Conference (pp. 1-9). Australia: Monash University.
2009 Davey, T., Plewa, C., & Kliewe, T. (2009). Attitudes to entrepreneurship: what do 1st year business students think? Areas of focus and improvement for universities in promoting and supporting student entrepreneurship. In Proceedings of the Sixth Annual AGSE International Entrepreneurship & Innovation Research Exchange (pp. 1267-1282). online: Swinburne online conferences.
2009 Plewa, C. (2009). When organisational cultures meet. In Proceedings of ICRM 2009 (pp. 1-8). CD: Maastricht University.
2009 Plewa, C. (2009). Intensity and sponsorship attitudinal outcomes: A closer look at how emotions affect sponsorship effectiveness. In Proceedings of the EMAC 2009 Conference (pp. 1-9). CD: Audencia.
2008 Plewa, C., Low, D., & Sloan, T. (2008). Driver or passenger? The link between marketing and continuous improvement?. In Proceedings of the 9th International CINet Conference (pp. 1-11). www: CIN.
2008 Crouch, R., & Plewa, C. (2008). A holistic view on quality perception triggers of wine: 'Quaffers vs Snobs'. In Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 (pp. 1-8). CD: UWS.
2008 Medlin, C., & Plewa, C. (2008). Shifting theoretical lens: Examining the mediating role of product within relationship marketing and network theories. In Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 (pp. 1-8). CD: UWS.
2008 Bal, C., Steyer, A., Quester, P., & Plewa, C. (2008). Emotions and sponsorship marketing. Toward a better understanding of sponsorship persuasion process. In Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 (pp. 1-8). CD: ANZMAC.
2008 Geue, M., & Plewa, C. (2008). Associations between congruence, attributed egoism and corporate social responsibility. In Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 (pp. 1-8). CD: ANZMAC.
2008 Bal, C., Quester, P., & Plewa, C. (2008). Measuring the influence of emotions on attitude toward sponsors. In Proceedings of Australia & New Zealand Marketing Academy Conference (ANZMAC) (pp. 1-7). CD: UWS.
2007 Plewa, C. (2007). Australian best practices in science marketing. In Feng Anming (Ed.), Proceedings of the China-EU Symposium on Innovative Management of Technology Transfer (pp. 177-186). China: AMSTAC.
2007 Plewa, C., & Medlin, C. (2007). Experience and value: A time-interaction framework. In Jaqueline Pels (Ed.), Proceedings of the Relationship Marketing Summit: Time to Integrate Perspectives (pp. 1-10). CDROM: UTDT.
2007 Plewa, C., & Sherman, C. (2007). Dimensions of diversity: Group work within marketing courses. In Ken Deans (Ed.), Proceedings of ANZMAC 2007 (pp. 3182-3188). CDROM: Australia & NZ Marketing Academy.
2007 Plewa, C., & Rao Hill, S. (2007). Exploring organisational culture difference and relationship performance: Perspectives from service industries. In Ken Deans (Ed.), Proceedings of ANZMAC 2007 (pp. 1956-1964). CDROM: Australia & NZ Marketing Academy.
2006 Plewa, C. (2006). Communication channels between universities and industry partners: What works?. In M. Corso, A. Martini, & L. Pellegrini (Eds.), Proceedings of the 7th International CINet Conference (pp. CDROM636-CDROM647). CDROM: Continuous Innovation Network.
2006 Plewa, C., Horner, N., & Francis, A. (2006). How to create market value from innovation: A conceptual framework and the influence of consultancies. In M. Corso, A. Martini, & L. Pellegrini (Eds.), Proceedings of the 7th International CINet Conference (pp. CDROM648-CDROM660). CDROM: Continuous Innovation Network.
2006 Plewa, C. (2006). Exploring barriers and opportunities for relationship marketing implementation: A conceptual framework for events. In C. Ho (Ed.), Proceedings of the 2nd International Conference for the ABBSA (pp. CDROM1-CDROM19). CDROM: University of Adelaide.
2006 Plewa, C., & Rao Hill, S. (2006). The impact of organisational culture on relationship performance: A conceptual framework and research agenda. In C. Ho (Ed.), Proceedings of the 2nd International Conference for the ABBSA (pp. CDROM1-CDROM19). CDROM: University of Adelaide.
2005 Baaken, T., Plewa, C., & Quester, P. (2005). Science marketing: Best practice, research agenda and a conceptual framework. In C. DeMoranville (Ed.), Proceedings of the 12th Biennial World Marketing Congress 'Marketing in an Inter-connected World; Opportunities and Challenges' (pp. 254-259). CD ROM: Academy of Marketing Science.
2005 Plewa, C. (2005). Differences in perceived benefits from university-industry relationships. In S. Purchase (Ed.), Proceedings of the Australia and New Zealand Marketing Academy Conference (pp. 108-114). CD ROM: ANZMAC.
2005 Quester, P., & Plewa, C. (2005). The Effect of a university’s market orientation on the industry partners’ relationship perception and satisfaction. In First International Conference/ Workshop on Buiness, Technology and Competitive Intelligence, Tokyo, Japan, 2005. Tokyo, Japan.
DOI
2004 Plewa, C., & Quester, P. (2004). 'Champions' and university-industry relationships. In R. Varey (Ed.), 12th International Colloquium in Relationship Marketing Conference Proceedings (pp. CD-ROM 1-CD-ROM 13). CD-ROM: Waikato Management School.
2004 Plewa, C., Quester, P., & Baaken, T. (2004). Marketing orientation in university-industry linkages. In J. Wiley (Ed.), ANZMAC 2004 Conference Proceedings (pp. CD-ROM 1-CD-ROM 8). CD-ROM: ANZMAC.
2004 Plewa, C., & Quester, P. (2004). Modelling successful innovation-oriented university-industry relationships. In R. Chapman (Ed.), Proceedings of the 5th International CI Net Conference 2004 (pp. CD-ROM 764-CD-ROM 775). CD-ROM: InCITe.
2004 Baaken, T., von Hagen, F., & Plewa, C. (2004). A study of research customers: Overall satisfaction and recommendations for improvements. In J. Wiley (Ed.), ANZMAC 2004 Conference Proceedings (pp. CD-ROM 1-CD-ROM 7). CD-ROM: ANZMAC.
2004 Plewa, C., & Quester, P. (2004). "Modelling Successful Innovation-Oriented University-Industry Relationships". In Proceedings of the 5th International CINet Conference : 22-25 September, 2004, Sydney, Australia. Sydney.
2004 Plewa, C., & Quester, C. (2004). "Champions’ and University-Industry Relationships”. In 12th International Colloquium on Relationship Marketing. Hamilton.
2004 Plewa, C., Quester, P., & Baaken, T. (2004). “Marketing Orientation in University-Industry Linkages”. In Australian & New Zealand Marketing Academy Conference. Wellington.

Year Citation
2023 Thi Diem, M., Willmott, T. J., Conduit, J., Karpen, I., Plewa, C., Kleinaltenkamp, M., & Jaakkola, E. (2023). Measuring collective engagement for a social purpose. Poster session presented at the meeting of Abstracts of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2023). Dunedin, New Zealand: ANZMAC.
2021 Kleinaltenkamp, M., Conduit, J., Plewa, C., Karpen, I., & Jaakkola, E. (2021). Collective engagement towards social purpose. Poster session presented at the meeting of Abstracts of the 7th Naples Forum on Service (NFS 2021) as published. Capri, Villa Orlandi.
2021 Stroila, I., Steffens, P., & Plewa, C. (2021). Managing the Entrepreneurial Ecosystem: configurations of well-being.. Poster session presented at the meeting of 4PDS 2021: IV Paper Development Seminar (online)..
2021 Stroila, I., Steffens, P., & Plewa, C. (2021). Mapping Well-Being in Entrepreneurial Ecosystems: A Conceptual Framework. Poster session presented at the meeting of ACERE.
2019 Fehrer, J., Alexander, M., Jaakkola, E., Conduit, J., Plewa, C., & Li, L. (2019). Actor Engagement Practices in Market Shaping. Poster session presented at the meeting of Naples Forum on Service. Ischia, Italy.
2019 Plewa, C., Orazbayeva, B., & Meerman, A. (2019). Business Engagement with University Offerings. Poster session presented at the meeting of University-Industry Engagement Conference. Sydney.
2019 Lindsay, W., Lindsay, N., Plewa, C., & Kropp, F. (2019). Entrepreneurial Education and Training (EET) programs and startup behavior: Is program satisfaction the missing link?. Poster session presented at the meeting of Australian Centre for Entrepreneurship Research Exchange (ACERE). Sydney.
2018 kleinaltenkamp, M., Karpen, I., Plewa, C., Jaakkola, E., & Conduit, J. (2018). Collective Engagement in Organisational Settings. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference.
2018 Plewa, C., & Orazbayeva, B. (2018). Academic Motivations to Engage: A Fuzzy Set Analysis. Poster session presented at the meeting of University Industry Interaction Conference.
2018 Davey, T., Galan Muros, V., & Plewa, C. (2018). A Framework for Measuring University-Industry (3rd Mission) Impact. Poster session presented at the meeting of University Industry Interaction Conference.
2018 Plewa, C., & Sweeney, J. (2018). The interplay of Value-in-use and Trust in the Service Provider. Poster session presented at the meeting of SERVSIG.
2018 Barbour, K., Ankeny, R., Plewa, C., & Conduit, J. (2018). Engaging the public: scientific persona performance in online, public-facing biographical statements. Poster session presented at the meeting of Scientific Persona in Cultural Encounters (SPICE) Conference. Stockholm, Sweden.
2018 Kleinaltenkamp, M., Plewa, C., Jaakkola, E., Karpen, I., & Conduit, J. (2018). Collective Engagement in Organizational Settings. Poster session presented at the meeting of Australia and New Zealand Marketing Academy (ANZMAC) Conference. Adelaide, Australia.
2018 Conduit, J., Ayi Wong, D., & Plewa, C. (2018). Initiating actor engagement with novel products. Poster session presented at the meeting of Abstracts of the 47th European Marketing Academy Conference (EMAC 2018). Glasgow, United Kingdom: EMAC.
2017 Plewa, C., Orzbayeva, B., Galán-Muros, V., & Davey, T. (2017). The future of university business cooperation – emerging trends and issues for UBC policy, practice and academic work. Poster session presented at the meeting of University Industry Interaction Conference. Dublin.
2017 Sim, M., Plewa, C., & Conduit, J. (2017). Disposition to Engage – The Relevance of Personal Characteristics. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference.
2017 Ayi Wong, D., Conduit, J., & Plewa, C. (2017). Initiating Actor Engagement with New Service Offerings. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference (ANZMAC).
2017 Sim, M., Plewa, C., & Conduit, J. (2017). Identifying Typologies of Engagement Dispositions. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference (ANZMAC).
2016 Conduit, J., Plewa, C., & Brodie, R. (2016). Developing Resource Integration Capabilities in Wine Industry R&D Collaborations. Poster session presented at the meeting of Academy of Wine Business Research Conference. Adelaide, Australia.
2016 Ng, S., Sweeney, J., & Plewa, C. (2016). Professional service provider’s resource integration styles (PRO-RIS): An empirical examination. Poster session presented at the meeting of Frontiers in Service Conference. Bergen, Norway.
2016 Sweeney, J., & Plewa, C. (2016). Positive and negative value-in-use factors in financial services: When do they matter?. Poster session presented at the meeting of AMA SERVSIG. Maastricht.
2016 Davey, T., Galán-Muros, V., & Plewa, C. (2016). An integrative classification framework for the results of university-industry cooperation. Poster session presented at the meeting of University Industry Interaction Conference. Amsterdam.
2015 Sweeney, J., & Plewa, C. (2015). Exploring value-in-use and its outcomes in a complex service setting. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Sydney.
2015 Plewa, C., & Carrillat, F. (2015). An experimental approach to investigating the image effects of university-business collaboration. Poster session presented at the meeting of University Industry Interaction Conference. Berlin.
2015 Carrillat, F., Mazodier, M., Plewa, C., & Quester, P. (2015). Building CSR Image Through Sport Sponsorship: A Multi-Study Investigation. Poster session presented at the meeting of 44th European Marketing Academy Conference. Leuven.
2015 Akman, H., Plewa, C., Conduit, J., & Brodie, R. (2015). Co-creation of innovation: exploring the role of collaborative communities. Poster session presented at the meeting of Australia and New Zealand Marketing Academy (ANZMAC).
2015 Conduit, J., Plewa, C., Ho, J., & Lu, V. (2015). Facilitating Student Interaction Capabilities through shared values and peer learning. Poster session presented at the meeting of Australia and New Zealand Marketing Academy.
2014 Plewa, C., & Carrillat, F. A. (2014). The Reputation Effect of University-Business Collaboration: A Customer Perspective. Poster session presented at the meeting of Agents of Change. Brisbane: Australian and New Zealand Marketing Academy.
2014 Sweeney, J., & Plewa, C. (2014). Development of a Multidimensional Measurement Scale - Perceived Value of Financial Planning. Poster session presented at the meeting of AMA SERVSIG. Thessaloniki, Greece.
2014 Ng, S., Plewa, C., & Sweeney, J. (2014). Client perceptions of financial planner value co-creation styles: Scale development. Poster session presented at the meeting of Agents of change. Brisbane.
2013 Johnson, C., Plewa, C., Conduit, J., & Quester, P. (2013). Changing consumer perceptions of CSR image by communicating corporate volunteering involvement. Poster session presented at the meeting of European Marketing Academy Conference. Istanbul, Turkey: Istanbul Technical University.
2013 Plewa, C., & Rampersad, G. (2013). Trust Dynamics in University-Industry Relationships. Poster session presented at the meeting of 6th International Conference on Business Market Management. Bamberg.
2013 Plewa, C., Sweeney, J., & Michayluk, D. (2013). Customer Perceived Value in the Context of Financial Planning. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Auckland, New Zealand.
2013 Ng, S., Plewa, C., & Sweeney, J. (2013). Client Perceptions of Financial Planner Value Co-creation and Service Delivery Styles. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Auckland, New Zealand.
2012 Ho, J., Plewa, C., Freeman, S., & Lu, V. (2012). Strategic Orientations in High-Tech Firms. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Adelaide.
2012 Johnson, C., Plewa, C., Conduit, J., & Quester, P. (2012). The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Adelaide.
2012 Mazodier, M., Plewa, C., & Quester, P. (2012). Determinants and Consequences of Sponsorship Fit: The Case of a Community Sporting Club. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Adelaide.
2012 Mazodier, M., Palmer, K., Plewa, C., & Quester, P. (2012). Being a Good Sport: Can Sponsors Use CSR to Build Their Brand?. Poster session presented at the meeting of Research Conference in Sport Marketing: Focus on Sponsorship. Portland, Oregon.
2010 Palmer, K., Quester, P., & Plewa, C. (2010). The Business of Being a Good Sport: Community Sports Organisations, Sponsorship and Corporate Social Responsibility. Poster session presented at the meeting of SMAANZ Conference. Wellington.
2009 Lu, V., Quester, P., & Plewa, C. (2009). Antecedents of Customer Orientation in Service Exports. Poster session presented at the meeting of 18th Annual Frontiers in Service Conference. Honolulu, Hawaii.
2006 Plewa, C. (2006). A Dyadic Study on Key Drivers of University-Industry Relationships and the Impact of Organizational Culture Difference. Poster session presented at the meeting of 15th Annual Frontiers in Service Conference. Brisbane.

Australian Research Council Industrial Transformation Training Centre

Chief Investigator, led by Professor BJ Pogson

“ARC Training Centre for Accelerated Future Crop Development”

2021-2026

 

Grape and Wine Research and Development Corporation (GWRDC)

Chief Investigator, led by Dr Jodie Conduit 

“Wine Industry RD&E: Developing Partner Co-Creation Capabilities”

2014-2015

 

Australian Research Council Linkage Project

Principal Investigator, with Prof Ralf Zurbruegg, Prof Jill Sweeney and Prof Dave Michayluk

“Funding our Future: Perceptions of the Value of Financial Planning Advice”

Industry partner: Financial Services Council

2012-2014

 

Australian Research Council Linkage Project

Chief Investigator, led by Prof. Pascale Quester

“Can sponsorship deliver Corporate Social Responsibility? Examining internal and external perceptions of sponsors’ CSR”

Industry partners: Norwood Football Club & Meals on Wheels (SA) Inc. 

2010-2012

 

DAAD Group of Eight Australia-Germany Joint Research Cooperation Scheme

Principal Investigator, with German Principal Investigator Prof. Thomas Baaken

“Commercialisation success – do drivers change over time?”

2010-2011

Date Role Research Topic Program Degree Type Student Load Student Name
2023 Co-Supervisor Market Shaping for Future Crop Technologies Doctor of Philosophy Doctorate Full Time Miss Ava Nicole Wilkinson
2023 Co-Supervisor Market Shaping for Future Crop Technologies Doctor of Philosophy Doctorate Full Time Miss Ava Nicole Wilkinson
2021 Principal Supervisor Shaping Markets through Digital Technologies Doctor of Philosophy Doctorate Full Time Ms Judith Helmer
2021 Principal Supervisor Shaping Markets through Digital Technologies Doctor of Philosophy Doctorate Full Time Ms Judith Helmer
2020 Co-Supervisor Evolutionary Psychology triggers to engagement Doctor of Philosophy Doctorate Part Time Mr Liam Craig Moss
2020 Co-Supervisor Evolutionary Psychology triggers to engagement Doctor of Philosophy Doctorate Full Time Mr Liam Craig Moss

Date Role Research Topic Program Degree Type Student Load Student Name
2021 - 2025 Principal Supervisor ENGAGEMENT DYNAMICS IN COLLABORATIVE SETTINGS Doctor of Philosophy Doctorate Full Time Ms Katrin Uude
2020 - 2023 Co-Supervisor ENTREPRENEURIAL ECOSYSTEM WELL-BEING Unpacking the multilevel, multidimensional, and configurational nature of entrepreneurial ecosystem health Doctor of Philosophy Doctorate Full Time Ms Iulia Stroila
2019 - 2022 Principal Supervisor Value Co-creation in E-government: A Citizen-centric Approach Doctor of Philosophy Doctorate Full Time Ms Maryanne Scutella
2019 - 2022 Principal Supervisor Industry Perspective towards Collaboration with Academic Institutions Doctor of Philosophy Doctorate Full Time Mr Peter Egorov
2018 - 2022 Co-Supervisor EVOLUTION OF MARKETS: MARKET SHAPING AND THE ROLE OF THE CONSUMER Doctor of Philosophy Doctorate Full Time Mr Gediminas Lipnickas
2016 - 2019 Principal Supervisor Actor Engagement with Service Providers Doctor of Philosophy Doctorate Full Time Mr Max Sim
2016 - 2019 Principal Supervisor Engagement with Novel Products Doctor of Philosophy Doctorate Full Time Ms Diana Ayi Wong
2015 - 2016 Co-Supervisor The Value of Online Advertising: Exploring the Effects of Advertisements on Consumer Perceptions of Media Vehicle Value Doctor of Philosophy Doctorate Full Time Mr Ervin Sim
2014 - 2016 Principal Supervisor Value Co-creation in Online Collaborative Innovation Communities: Exploring the Drivers and Outcomes of Value Co-creation Activities from the Individual Community Member Point of View Doctor of Philosophy Doctorate Full Time Dr Hande Muberra Akman
2012 - 2016 Principal Supervisor PRO-RIS and Customer Engagement in Complex Services Doctor of Philosophy Doctorate Full Time Miss Sylvia Chee Yeng Ng
2011 - 2014 Principal Supervisor Multiple Strategic Orientations and Business Performance: A Comprehensive Investigation of High-Tech Firms Doctor of Philosophy Doctorate Full Time Miss Joanne Ho
2007 - 2010 Co-Supervisor Emotions et persuasion : proposition d'un modele affectif de persuasion par le parrainage sportif Doctor of Philosophy under a Cotutelle Agreement with Doctorate Full Time Mr Charles Bal

Date Role Board name Institution name Country
2015 - 2016 Advisory Board Member Science Council State Government of South Australia Australia
2014 - ongoing Member Academic Board University Industry Innovation Network Germany

Date Role Editorial Board Name Institution Country
2016 - ongoing Member Journal of Service Theory and Practice - -
2008 - ongoing Member Industrial Marketing Management - -

Date Office Name Institution Country
2017 - ongoing Inaugural Co-Chair UIIN Australia Chapter Australia

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