Adelaide Business School
Faculty of the Professions
Dr. Armando Maria Corsi is an Associate Professor in Wine Business at the University of Adelaide. His key area of research is the analysis of consumer behaviour, particularly towards wine and other premium foods and beverages. Dr. Corsi has been chief investigator of some major projects funded by Wine Australia examining the effects of non-price promotions in store, tracking the ever-changing Chinese wine market, improving the techniques to describe wines to Asian consumers, and exploring the most effective ways to teach them about wine. More recently, Dr. Corsi completed another two projects about the perceptions of Australian wines and its key competitors by trade, key influencers and suppliers in the US and the UK. Member of the Editorial Board of Food Quality and Preference, the International Journal of Market Research, the Wine and Viticulture Journal, and Economia e Diritto Agroalimentare, Armando is author of more than 70 refereed papers, book chapters and trade articles on wine and food marketing.
Language Competency English Can read, write, speak, understand spoken and peer review French Can read and understand spoken Italian Can read, write, speak, understand spoken and peer review
Date Institution name Country Title 2007 - 2009 University of Florence Italy Ph.D. in ‘Wine Economics and Rural Development’ 2004 - 2006 University of Florence Italy Specialisation Degree Course in Rural Development and Sustainable Techniques 2001 - 2004 University of Florence Italy Bachelor Degree in Tropical and Subtropical Agricultural Sciences and Techniques
Year Citation 2021 Pabst, E., Corsi, A., Vecchio, R., Annunziata, A., & Loose, S. (2021). Consumers’ reactions to nutrition and ingredient labelling for wine – A cross-country discrete choice experiment. Appetite, 156, 104843.
2020 Corsi, A., Modroño, J., Mariel, P., Cohen, J., & Lockshin, L. (2020). How are personal values related to choice drivers? An application with Chinese wine consumers. Food Quality and Preference, 86, 10 pages.
2020 Ribeiro, T., Corsi, A., Lockshin, L., Louviere, J., & Loose, S. (2020). Analysis of consumer preferences for information and expert opinion using a discrete choice experiment. Portuguese Economic Journal, 19(1), 67-80.
2020 Lockshin, L., & Corsi, A. (2020). Key research topics likely to generate Australian and other wine producer countries’ support during the period 2020-2030. International Journal of Wine Business Research.
2020 Corsi, A., & Remaud, H. (2020). How wine is really purchased? A systematic multi-country, multi-panel analysis. Current Opinion in Food Science, 33, 78-84.
2019 Köhr, C., Corsi, A., Capitello, R., & Szolnoki, G. (2019). Family culture and organisational systems as antecedents of market orientation and performance among family wineries. International Journal of Wine Business Research, 31(2), 180-202.
2019 Lee, R., Lockshin, L., Cohen, J., & Corsi, A. (2019). A latent growth model of destination image's halo effect. Annals of Tourism Research, 79, 13 pages.
DOI Scopus1 WoS1
2019 Trinh, G., Corsi, A., & Lockshin, L. (2019). How country of origins of food products compete and grow. Journal of Retailing and Consumer Services, 49, 231-241.
DOI Scopus3 WoS3
2018 Tan, P., Corsi, A., Cohen, J., Sharp, A., Lockshin, L., Caruso, W., & Bogomolova, S. (2018). Assessing the sales effectiveness of differently located endcaps in a supermarket. Journal of Retailing and Consumer Services, 43, 200-208.
DOI Scopus2 WoS2
2018 Caruso, W., Corsi, A., Bogomolova, S., Cohen, J., Sharp, A., Lockshin, L., & Tan, P. (2018). The real estate value of supermarket endcaps: Why location in-store matters. Journal of Advertising Research, 58(2), 177-188.
DOI Scopus4 WoS3
2018 Mazodier, M., Corsi, A., & Quester, P. (2018). Advertisement typicality: a longitudinal experiment: can sponsors transfer the image of a sporting event to their brand?. Journal of Advertising Research, 58(3), 268-281.
DOI Scopus2 WoS2
2018 Haberstroh, K., Orth, U., Bouzdine-Chameeva, T., Cohen, J., Maria Corsi, A., Crouch, R., & De Marchi, R. (2018). Through the lens of self-construal: Cross-cultural variation in consumers’ appreciation of harmony in marketing visuals. International Marketing Review, 35(3), 429-457.
DOI Scopus4 WoS3
2017 Khan, H., Lockshin, L., Lee, R., & Corsi, A. (2017). When is it necessary to localise product packaging?. Journal of Consumer Marketing, 34(5), 373-383.
2017 Corsi, A., Cohen, J., Lockshin, L., & Williamson, P. (2017). Testing lexical equivalences for wine flavours in emerging markets: Do hawthorns taste like blackberries?. Food Quality and Preference, 62, 296-306.
DOI Scopus2 WoS1
2017 Lockshin, L., Corsi, A., Cohen, J., Lee, R., & Williamson, P. (2017). West versus East: Measuring the development of Chinese wine preferences. Food Quality and Preference, 56, 256-265.
DOI Scopus30 WoS22
2016 Scozzafava, G., Corsi, A., Casini, L., Contini, C., & Loose, S. (2016). Using the animal to the last bit: Consumer preferences for different beef cuts. Appetite, 96, 70-79.
DOI Scopus15 WoS13 Europe PMC2
2016 Sjostrom, T., Corsi, A., & Lockshin, L. (2016). What characterises luxury products? A study across three product categories. International Journal of Wine Business Research, 28(1), 76-95.
2015 Liao, L., Corsi, A., Chrysochou, P., & Lockshin, L. (2015). Emotional responses towards food packaging: A joint application of self-report and physiological measures of emotion. Food Quality and Preference, 42, 48-55.
DOI Scopus33 WoS32 Europe PMC4
2014 Corsi, A., Overton, S., & Casini, L. (2014). The impact of the new wine common market organization (CMO) on behavioural loyalty towards product attributes: A case from Italy. Journal of Consumer Behaviour, 13(4), 231-241.
DOI Scopus7 WoS2
2014 Sjostrom, T., Maria Corsi, A., Driesener, C., & Chrysochou, P. (2014). Are food brands that carry light claims different?. Journal of Brand Management, 21(4), 325-341.
2013 Corsi, A., Marinelli, N., & Sottini, V. (2013). Italian wines and Asia: Policy scenarios and competitive dynamics. British Food Journal, 115(3), 342-364.
DOI Scopus11 WoS6
2013 Lai, M., Cavicchi, A., Rickertsen, K., Corsi, A., & Casini, L. (2013). Monopoly and wine: The Norwegian case. British Food Journal, 115(2), 314-326.
DOI Scopus4 WoS4
2012 Chrysochou, P., Corsi, A., & Krystallis, A. (2012). What drives Greek consumer preferences for cask wine?. British Food Journal, 114(8), 1072-1084.
DOI Scopus16 WoS11
2012 Corsi, A., Mueller, S., & Lockshin, L. (2012). Let's see what they have...: What consumers look for in a restaurant wine list. Cornell Hospitality Quarterly, 53(2), 110-121.
DOI Scopus30 WoS25
2012 Lockshin, L., & Corsi, A. (2012). Consumer behaviour for wine 2.0: A review since 2003 and future directions. Wine Economics and Policy, 1(1), 2-23.
2011 Corsi, A., Rungie, C., & Casini, L. (2011). Is the polarization index a valid measure of loyalty for evaluating changes over time?. Journal of Product and Brand Management, 20(2), 111-120.
2009 Casini, L., Rungie, C., & Corsi, A. (2009). How loyal are Italian consumers to wine attributes?. Journal of Wine Research, 20(2), 125-142.
2009 Casini, L., Corsi, A., & Goodman, S. (2009). Consumer preferences of wine in Italy applying best-worst scaling. The International Journal of Wine Business Research, 21(1), 64-78.
2008 Casini, L., Cavicchi, A., & Corsi, A. (2008). Trends in the British wine market and consumer confusion. British Food Journal, 110(6), 545-558.
DOI Scopus24 WoS18
Year Citation 2020 Lockshin, L., & Corsi, A. (2020). Consumer research for wine. In H. Meiselman (Ed.), Handbook of Eating and Drinking (pp. 525-542). Springer.
2017 Corsi, A., Cohen, J., & Lockshin, L. (2017). Store Image Perception of Retail Outlets for Wine in China. In R. Capitello, S. Charters, & J. J. Yuan (Eds.), The Wine Value Chain in China: Consumers, Marketing, and the Wider World (pp. 81-99). London, United Kingdom: Chandos Publishing.
2010 Cavicchi, A., & Corsi, A. M. (2010). Consumer’s values and the choice of specialty foods: the case of Oliva Ascolana PDO. In A. Lindgreen, M. Hingley, D. Harness, & P. Custance (Eds.), Market Orientation Transforming Food and Agribusiness around the Customer (pp. 289-306). Gower Publishing.
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