Armando Corsi

Dr Armando Corsi

Associate Professor

Adelaide Business School

Faculty of the Professions

Dr. Armando Maria Corsi is an Associate Professor in Wine Business at the University of Adelaide. His key area of research is the analysis of consumer behaviour, particularly towards wine and other premium foods and beverages. Dr. Corsi has been chief investigator of some major projects funded by Wine Australia examining the effects of non-price promotions in store, tracking the ever-changing Chinese wine market, improving the techniques to describe wines to Asian consumers, and exploring the most effective ways to teach them about wine. More recently, Dr. Corsi completed another two projects about the perceptions of Australian wines and its key competitors by trade, key influencers and suppliers in the US and the UK. Member of the Editorial Board of Food Quality and Preference, the International Journal of Market Research, the Wine and Viticulture Journal, and Economia e Diritto Agroalimentare, Armando is author of more than 70 refereed papers, book chapters and trade articles on wine and food marketing.

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  • Language Competencies
    Language Competency
    English Can read, write, speak, understand spoken and peer review
    French Can read and understand spoken
    Italian Can read, write, speak, understand spoken and peer review

  • Education
    Date Institution name Country Title
    2007 - 2009 University of Florence Italy Ph.D. in ‘Wine Economics and Rural Development’
    2004 - 2006 University of Florence Italy Specialisation Degree Course in Rural Development and Sustainable Techniques
    2001 - 2004 University of Florence Italy Bachelor Degree in Tropical and Subtropical Agricultural Sciences and Techniques

  • Research Interests
    Business and Management Marketing
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  • Journals
    Year Citation
    2021 Lunardo, R., Jaud, D. A., & Corsi, A. M. (2021). The narcissistic wine consumer: How social attractiveness associated with wine prompts narcissists to engage in wine consumption. Food Quality and Preference, 88, 104107.
    DOI
    2021 Tan, P. J., Tanusondjaja, A., Corsi, A., Lockshin, L., Villani, C., & Bogomolova, S. (2021). Behavioural and psychographic characteristics of supermarket catalogue users. Journal of Retailing and Consumer Services, 60, 1-9.
    DOI
    2021 Victory, K., Nenycz-Thiel, M., Dawes, J., Tanusondjaja, A., & Corsi, A. M. (2021). How common is new product failure and when does it vary?. Marketing Letters, 32(1), 17-32.
    DOI
    2021 Köhr, C. K., Corsi, A. M., Capitello, R., & Malorgio, G. (2021). Decoding the chain of effects of family firm image on consumer behaviour. Journal of Consumer Behaviour, 15 pages.
    DOI
    2020 Vaughan, K., Corsi, A. M., Beal, V., & Sharp, B. (2020). Measuring advertising's effect on mental availability. INTERNATIONAL JOURNAL OF MARKET RESEARCH, 17 pages.
    DOI
    2020 Corsi, A., Modroño, J., Mariel, P., Cohen, J., & Lockshin, L. (2020). How are personal values related to choice drivers? An application with Chinese wine consumers. Food Quality and Preference, 86, 10 pages.
    DOI
    2020 Pabst, E., Corsi, A. M., Vecchio, R., Annunziata, A., & Loose, S. M. (2020). Consumers' reactions to nutrition and ingredient labelling for wine - A cross-country discrete choice experiment.. Appetite, 156, 104843.
    DOI
    2020 Lockshin, L., & Corsi, A. M. (2020). Key research topics likely to generate Australian and other wine producer countries’ support during the period 2020-2030. International Journal of Wine Business Research, 32(4), 493-502.
    DOI
    2020 Corsi, A. M., & Remaud, H. (2020). How wine is really purchased? A systematic multi-country, multi-panel analysis. Current Opinion in Food Science, 33, 78-84.
    DOI
    2020 Ribeiro, T., Corsi, A., Lockshin, L., Louviere, J., & Loose, S. M. (2020). Analysis of consumer preferences for information and expert opinion using a discrete choice experiment. Portuguese Economic Journal, 19(1), 67-80.
    DOI Scopus1 WoS1
    2019 Lee, R., Lockshin, L., Cohen, J., & Corsi, A. (2019). A latent growth model of destination image's halo effect. Annals of Tourism Research, 79, 13 pages.
    DOI Scopus4 WoS1
    2019 Trinh, G., Corsi, A., & Lockshin, L. (2019). How country of origins of food products compete and grow. Journal of Retailing and Consumer Services, 49, 231-241.
    DOI Scopus4 WoS4
    2019 Köhr, C. K., Corsi, A. M., Capitello, R., & Szolnoki, G. (2019). Family culture and organisational systems as antecedents of market orientation and performance among family wineries. International Journal of Wine Business Research, 31(2), 180-202.
    DOI Scopus3
    2018 Tan, P., Corsi, A., Cohen, J., Sharp, A., Lockshin, L., Caruso, W., & Bogomolova, S. (2018). Assessing the sales effectiveness of differently located endcaps in a supermarket. Journal of Retailing and Consumer Services, 43, 200-208.
    DOI Scopus5 WoS5
    2018 Caruso, W., Corsi, A. M., Bogomolova, S., Cohen, J., Sharp, A., Lockshin, L., & Tan, P. J. (2018). The real estate value of supermarket endcaps: Why location in-store matters. Journal of Advertising Research, 58(2), 177-188.
    DOI Scopus7 WoS6
    2018 Haberstroh, K., Orth, U. R., Bouzdine-Chameeva, T., Cohen, J., Maria Corsi, A., Crouch, R., & De Marchi, R. (2018). Through the lens of self-construal: Cross-cultural variation in consumers’ appreciation of harmony in marketing visuals. International Marketing Review, 35(3), 429-457.
    DOI Scopus5 WoS4
    2018 Mazodier, M., Corsi, A., & Quester, P. (2018). Advertisement typicality: a longitudinal experiment: can sponsors transfer the image of a sporting event to their brand?. Journal of Advertising Research, 58(3), 268-281.
    DOI Scopus3 WoS3
    2017 Corsi, A., Cohen, J., Lockshin, L., & Williamson, P. (2017). Testing lexical equivalences for wine flavours in emerging markets: Do hawthorns taste like blackberries?. Food Quality and Preference, 62, 296-306.
    DOI Scopus3 WoS3
    2017 Lockshin, L., Corsi, A. M., Cohen, J., Lee, R., & Williamson, P. (2017). West versus East: Measuring the development of Chinese wine preferences. Food Quality and Preference, 56, 256-265.
    DOI Scopus30 WoS24
    2017 Khan, H., Lockshin, L., Lee, R., & Corsi, A. (2017). When is it necessary to localise product packaging?. Journal of Consumer Marketing, 34(5), 373-383.
    DOI Scopus8
    2016 Sjostrom, T., Corsi, A. M., & Lockshin, L. (2016). What characterises luxury products? A study across three product categories. International Journal of Wine Business Research, 28(1), 76-95.
    DOI Scopus19
    2016 Scozzafava, G., Corsi, A., Casini, L., Contini, C., & Loose, S. (2016). Using the animal to the last bit: Consumer preferences for different beef cuts. Appetite, 96, 70-79.
    DOI Scopus20 WoS19 Europe PMC2
    2015 Liao, L. X., Corsi, A. M., Chrysochou, P., & Lockshin, L. (2015). Emotional responses towards food packaging: A joint application of self-report and physiological measures of emotion. Food Quality and Preference, 42, 48-55.
    DOI Scopus34 WoS36 Europe PMC4
    2014 Corsi, A. M., Overton, S. R., & Casini, L. (2014). The impact of the new wine common market organization (CMO) on behavioural loyalty towards product attributes: A case from Italy. Journal of Consumer Behaviour, 13(4), 231-241.
    DOI Scopus7 WoS4
    2014 Sjostrom, T., Maria Corsi, A., Driesener, C., & Chrysochou, P. (2014). Are food brands that carry light claims different?. Journal of Brand Management, 21(4), 325-341.
    DOI Scopus9
    2013 Corsi, A. M., Marinelli, N., & Sottini, V. A. (2013). Italian wines and Asia: Policy scenarios and competitive dynamics. British Food Journal, 115(3), 342-364.
    DOI Scopus11 WoS6
    2013 Lai, M. B., Cavicchi, A., Rickertsen, K., Corsi, A. M., & Casini, L. (2013). Monopoly and wine: The Norwegian case. British Food Journal, 115(2), 314-326.
    DOI Scopus4 WoS4
    2012 Chrysochou, P., Corsi, A. M., & Krystallis, A. (2012). What drives Greek consumer preferences for cask wine?. British Food Journal, 114(8), 1072-1084.
    DOI Scopus17 WoS13
    2012 Corsi, A. M., Mueller, S., & Lockshin, L. (2012). Let's see what they have...: What consumers look for in a restaurant wine list. Cornell Hospitality Quarterly, 53(2), 110-121.
    DOI Scopus30 WoS26
    2012 Lockshin, L., & Corsi, A. M. (2012). Consumer behaviour for wine 2.0: A review since 2003 and future directions. Wine Economics and Policy, 1(1), 2-23.
    DOI Scopus172
    2011 Corsi, A. M., Rungie, C., & Casini, L. (2011). Is the polarization index a valid measure of loyalty for evaluating changes over time?. Journal of Product and Brand Management, 20(2), 111-120.
    DOI Scopus13
    2009 Casini, L., Rungie, C., & Corsi, A. M. (2009). How loyal are Italian consumers to wine attributes?. Journal of Wine Research, 20(2), 125-142.
    DOI Scopus16
    2009 Casini, L., Corsi, A., & Goodman, S. (2009). Consumer preferences of wine in Italy applying best-worst scaling. The International Journal of Wine Business Research, 21(1), 64-78.
    DOI Scopus64
    2008 Casini, L., Cavicchi, A., & Corsi, A. (2008). Trends in the British wine market and consumer confusion. British Food Journal, 110(6), 545-558.
    DOI Scopus24 WoS18

  • Book Chapters
    Year Citation
    2020 Handbook of Eating and Drinking (2020). Springer International Publishing.
    DOI
    2020 Lockshin, L., & Corsi, A. M. (2020). Consumer research for wine. In H. Meiselman (Ed.), Handbook of Eating and Drinking (pp. 1-18). Cham, Switzerland: Springer.
    DOI
    2017 Corsi, A., Cohen, J., & Lockshin, L. (2017). Store Image Perception of Retail Outlets for Wine in China. In R. Capitello, S. Charters, & J. J. Yuan (Eds.), The Wine Value Chain in China: Consumers, Marketing, and the Wider World (pp. 81-99). London, United Kingdom: Chandos Publishing.
    DOI Scopus2
    2010 Cavicchi, A., & Corsi, A. M. (2010). Consumer’s values and the choice of specialty foods: the case of Oliva Ascolana PDO. In A. Lindgreen, M. Hingley, D. Harness, & P. Custance (Eds.), Market Orientation Transforming Food and Agribusiness around the Customer (pp. 289-306). Gower Publishing.
  • Position: Associate Professor
  • Phone: 83133420
  • Email: armando.corsi@adelaide.edu.au
  • Campus: North Terrace
  • Building: Nexus 10, floor 10
  • Room: 10 23
  • Org Unit: Adelaide Business School
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