Armando Corsi

Dr Armando Corsi

Associate Prof/Reader

Adelaide Business School

Faculty of Arts, Business, Law and Economics

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Dr. Armando Maria Corsi is an Associate Professor in Wine Business at the University of Adelaide. His key area of research is the analysis of consumer behaviour, particularly toward wine and other premium foods and beverages. Dr. Corsi has been the chief investigator of some major projects funded by Wine Australia examining the effects of non-price promotions in store, tracking the ever-changing Chinese wine market, improving the techniques to describe wines to Asian consumers, and exploring the most effective ways to teach them about wine. More recently, Dr. Corsi completed another two projects about the perceptions of Australian wines and its key competitors by trade, key influencers and suppliers in the US and the UK. Member of the Editorial Board of Food Quality and Preference, the International Journal of Market Research, the Wine and Viticulture Journal, and Economia e Diritto Agroalimentare, Armando is author of more than 70 refereed papers, book chapters and trade articles on wine and food marketing.

  • Language Competencies

    Language Competency
    English Can read, write, speak, understand spoken and peer review
    French Can read and understand spoken
    Italian Can read, write, speak, understand spoken and peer review
  • Education

    Date Institution name Country Title
    2007 - 2009 University of Florence Italy Ph.D. in ‘Wine Economics and Rural Development’
    2004 - 2006 University of Florence Italy Specialisation Degree Course in Rural Development and Sustainable Techniques
    2001 - 2004 University of Florence Italy Bachelor Degree in Tropical and Subtropical Agricultural Sciences and Techniques
  • Research Interests

  • Journals

    Year Citation
    2024 Bruwer, J., Cohen, J., Driesener, C., Corsi, A., Lee, R., Huang, A., & Lockshin, L. (2024). Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents. Australasian Marketing Journal, 32(2), 139-150.
    DOI Scopus4 WoS1
    2023 Shaw, C. L., Dolan, R., Corsi, A. M., Goodman, S., & Pearson, W. (2023). Exploring the barriers and triggers towards the adoption of low- and no-alcohol (NOLO) wines. Food Quality and Preference, 110, 11 pages.
    DOI Scopus4
    2023 Vega-Bayo, A., Mariel, P., Meyerhoff, J., Corsi, A. M., & Chovan, M. (2023). Climate change adaptation preferences of winemakers from the Rioja wine appellation. Journal of Choice Modelling, 48, 100434-1-100434-17.
    DOI Scopus1
    2023 Long, J., Mezei, L., Souza-Gonzaga, L., Johnson, T. E., Corsi, A., & Bastian, S. E. P. (2023). Australian Red Wines Made from Non-Traditional, Emerging Red Grape Varieties: Distinguishing Sensory Profiles and Consumer Perceptions. OENO One, 57(4), 1-17.
    2023 Mesidis, J., Lockshin, L., Corsi, A. M., Page, B., & Cohen, J. (2023). Measuring the effect of product and environmental messaging attributes on alternative wine packaging choices. Journal of Cleaner Production, 431, 139502-1-139502-12.
    2023 Tan, P. J., Tanusondjaja, A., Corsi, A., Lockshin, L., Villani, C., & Bogomolova, S. (2023). Audit and benchmarking of supermarket catalog composition in five countries. International Journal of Advertising, 42(3), 589-616.
    2023 Gaetjens, A., Corsi, A. M., & Plewa, C. (2023). Customer engagement in domestic wine tourism: The role of motivations. Journal of Destination Marketing and Management, 27, 1-14.
    DOI Scopus10 WoS3
    2022 Corsi, A. M., Lockshin, L., Louviere, J., Cohen, J., & Bruwer, J. (2022). Bridging the gap between trade operators and consumers to better understand the U.S. wine market: A simultaneous application of discrete choice experiments. Industrial Marketing Management, 106, 152-165.
    DOI Scopus1
    2021 Lunardo, R., Jaud, D. A., & Corsi, A. M. (2021). The narcissistic wine consumer: How social attractiveness associated with wine prompts narcissists to engage in wine consumption. Food Quality and Preference, 88, 104107.
    DOI Scopus8 WoS6
    2021 Tan, P. J., Tanusondjaja, A., Corsi, A., Lockshin, L., Villani, C., & Bogomolova, S. (2021). Behavioural and psychographic characteristics of supermarket catalogue users. Journal of Retailing and Consumer Services, 60, 1-9.
    DOI Scopus8
    2021 Victory, K., Nenycz-Thiel, M., Dawes, J., Tanusondjaja, A., & Corsi, A. M. (2021). How common is new product failure and when does it vary?. Marketing Letters, 32(1), 17-32.
    DOI Scopus17
    2021 Kohr, C. K., Corsi, A. M., Capitello, R., & Malorgio, G. (2021). Decoding the chain of effects of family firm image on consumer behaviour. JOURNAL OF CONSUMER BEHAVIOUR, 20(5), 15 pages.
    DOI Scopus3 WoS2
    2021 Grasby, A., Corsi, A., Dawes, J., Driesener, C., & Sharp, B. (2021). How loyalty extends across product categories. Journal of Consumer Behaviour, 21(1), 153-163.
    DOI Scopus7
    2020 Corsi, A. M., Modroño, J. I., Mariel, P., Cohen, J., & Lockshin, L. (2020). How are personal values related to choice drivers? An application with Chinese wine consumers. Food Quality and Preference, 86, 10 pages.
    DOI Scopus4 WoS4
    2020 Pabst, E., Corsi, A. M., Vecchio, R., Annunziata, A., & Loose, S. M. (2020). Consumers' reactions to nutrition and ingredient labelling for wine - A cross-country discrete choice experiment.. Appetite, 156, 104843.
    DOI Scopus15 WoS5 Europe PMC2
    2020 Vaughan, K., Corsi, A. M., Beal, V., & Sharp, B. (2020). Measuring advertising's effect on mental availability. INTERNATIONAL JOURNAL OF MARKET RESEARCH, 63(5), 17 pages.
    DOI Scopus7 WoS3
    2020 Lockshin, L., & Corsi, A. M. (2020). Key research topics likely to generate Australian and other wine producer countries’ support during the period 2020-2030. International Journal of Wine Business Research, 32(4), 493-502.
    DOI Scopus5 WoS4
    2020 Corsi, A. M., & Remaud, H. (2020). How wine is really purchased? A systematic multi-country, multi-panel analysis. Current Opinion in Food Science, 33, 78-84.
    DOI Scopus3 WoS1
    2020 Ribeiro, T., Corsi, A., Lockshin, L., Louviere, J., & Loose, S. M. (2020). Analysis of consumer preferences for information and expert opinion using a discrete choice experiment. Portuguese Economic Journal, 19(1), 67-80.
    DOI Scopus10 WoS6
    2019 Lee, R., Lockshin, L., Cohen, J., & Corsi, A. (2019). A latent growth model of destination image's halo effect. Annals of Tourism Research, 79, 13 pages.
    DOI Scopus19 WoS18
    2019 Trinh, G., Corsi, A., & Lockshin, L. (2019). How country of origins of food products compete and grow. Journal of Retailing and Consumer Services, 49, 231-241.
    DOI Scopus20 WoS16
    2019 Köhr, C. K., Corsi, A. M., Capitello, R., & Szolnoki, G. (2019). Family culture and organisational systems as antecedents of market orientation and performance among family wineries. International Journal of Wine Business Research, 31(2), 180-202.
    DOI Scopus12 WoS7
    2018 Tan, P. J., Corsi, A., Cohen, J., Sharp, A., Lockshin, L., Caruso, W., & Bogomolova, S. (2018). Assessing the sales effectiveness of differently located endcaps in a supermarket. Journal of Retailing and Consumer Services, 43, 200-208.
    DOI Scopus17 WoS14
    2018 Caruso, W., Corsi, A. M., Bogomolova, S., Cohen, J., Sharp, A., Lockshin, L., & Tan, P. J. (2018). The real estate value of supermarket endcaps: Why location in-store matters. Journal of Advertising Research, 58(2), 177-188.
    DOI Scopus11 WoS9
    2018 Haberstroh, K., Orth, U. R., Bouzdine-Chameeva, T., Cohen, J., Maria Corsi, A., Crouch, R., & De Marchi, R. (2018). Through the lens of self-construal: Cross-cultural variation in consumers’ appreciation of harmony in marketing visuals. International Marketing Review, 35(3), 429-457.
    DOI Scopus8 WoS8
    2018 Mazodier, M., Corsi, A. M., & Quester, P. G. (2018). Advertisement typicality: a longitudinal experiment: can sponsors transfer the image of a sporting event to their brand?. Journal of Advertising Research, 58(3), 268-281.
    DOI Scopus9 WoS7
    2017 Corsi, A. M., Cohen, J., Lockshin, L., & Williamson, P. (2017). Testing lexical equivalences for wine flavours in emerging markets: Do hawthorns taste like blackberries?. Food Quality and Preference, 62, 296-306.
    DOI Scopus8 WoS7
    2017 Lockshin, L., Corsi, A. M., Cohen, J., Lee, R., & Williamson, P. (2017). West versus East: Measuring the development of Chinese wine preferences. Food Quality and Preference, 56, 256-265.
    DOI Scopus48 WoS32
    2017 Khan, H., Lockshin, L., Lee, R., & Corsi, A. (2017). When is it necessary to localise product packaging?. Journal of Consumer Marketing, 34(5), 373-383.
    DOI Scopus13 WoS11
    2016 Sjostrom, T., Corsi, A. M., & Lockshin, L. (2016). What characterises luxury products? A study across three product categories. International Journal of Wine Business Research, 28(1), 76-95.
    DOI Scopus35 WoS25
    2016 Scozzafava, G., Corsi, A. M., Casini, L., Contini, C., & Loose, S. M. (2016). Using the animal to the last bit: Consumer preferences for different beef cuts. Appetite, 96, 70-79.
    DOI Scopus38 WoS32 Europe PMC8
    2015 Liao, L. X., Corsi, A. M., Chrysochou, P., & Lockshin, L. (2015). Emotional responses towards food packaging: A joint application of self-report and physiological measures of emotion. Food Quality and Preference, 42, 48-55.
    DOI Scopus65 WoS55 Europe PMC4
    2014 Corsi, A. M., Overton, S. R., & Casini, L. (2014). The impact of the new wine common market organization (CMO) on behavioural loyalty towards product attributes: A case from Italy. Journal of Consumer Behaviour, 13(4), 231-241.
    DOI Scopus11 WoS6
    2014 Sjostrom, T., Maria Corsi, A., Driesener, C., & Chrysochou, P. (2014). Are food brands that carry light claims different?. Journal of Brand Management, 21(4), 325-341.
    DOI Scopus17 WoS15
    2013 Corsi, A. M., Marinelli, N., & Sottini, V. A. (2013). Italian wines and Asia: Policy scenarios and competitive dynamics. British Food Journal, 115(3), 342-364.
    DOI Scopus15 WoS9
    2013 Lai, M. B., Cavicchi, A., Rickertsen, K., Corsi, A. M., & Casini, L. (2013). Monopoly and wine: The Norwegian case. British Food Journal, 115(2), 314-326.
    DOI Scopus7 WoS6
    2012 Chrysochou, P., Corsi, A. M., & Krystallis, A. (2012). What drives Greek consumer preferences for cask wine?. British Food Journal, 114(8), 1072-1084.
    DOI Scopus36 WoS25
    2012 Corsi, A. M., Mueller, S., & Lockshin, L. (2012). Let's see what they have...: What consumers look for in a restaurant wine list. Cornell Hospitality Quarterly, 53(2), 110-121.
    DOI Scopus44 WoS33
    2012 Lockshin, L., & Corsi, A. M. (2012). Consumer behaviour for wine 2.0: A review since 2003 and future directions. Wine Economics and Policy, 1(1), 2-23.
    DOI Scopus276
    2011 Corsi, A. M., Rungie, C., & Casini, L. (2011). Is the polarization index a valid measure of loyalty for evaluating changes over time?. Journal of Product and Brand Management, 20(2), 111-120.
    DOI Scopus17 WoS14
    2009 Casini, L., Rungie, C., & Corsi, A. M. (2009). How loyal are Italian consumers to wine attributes?. Journal of Wine Research, 20(2), 125-142.
    DOI Scopus21
    2009 Casini, L., Corsi, A., & Goodman, S. (2009). Consumer preferences of wine in Italy applying best-worst scaling. The International Journal of Wine Business Research, 21(1), 64-78.
    DOI Scopus86 WoS61
    2008 Casini, L., Cavicchi, A., & Corsi, A. M. (2008). Trends in the British wine market and consumer confusion. British Food Journal, 110(6), 545-558.
    DOI Scopus27 WoS20
  • Book Chapters

    Year Citation
    2022 Lunardo, R., & Corsi, A. M. (2022). Me, Myself, and My Wine: (Over)Consumption of Wine as a Response to Narcissism, Social Attractiveness and Subjective Knowledge: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 93-94). Springer International Publishing.
    2022 Cohen, J., Lockshin, L., Corsi, A., Bruwer, J., Driesener, C., & Lee, R. (2022). THE CHINA WINE MARKET: How wine is gaining cultural value in Chinese culture. In S. Charters, M. Demossier, J. dutton, G. Harding, J. Smith Maguire, D. Marks, & T. Unwin (Eds.), The Routledge Handbook of Wine and Culture (pp. 405-414). Abingdon, Oxfordshire, UK: Routledge.
    2020 Lockshin, L., & Corsi, A. M. (2020). Consumer research for wine. In H. Meiselman (Ed.), Handbook of Eating and Drinking (pp. 1-18). Cham, Switzerland: Springer.
    2020 Lockshin, L., & Corsi, A. M. (2020). Consumer Research For Wine. In Handbook of Eating and Drinking: Interdisciplinary Perspectives (pp. 525-542). Springer International Publishing.
    DOI Scopus2
    2017 Corsi, A. M., Cohen, J., & Lockshin, L. (2017). Store Image Perception of Retail Outlets for Wine in China. In R. Capitello, S. Charters, & J. J. Yuan (Eds.), The Wine Value Chain in China: Consumers, Marketing, and the Wider World (pp. 81-99). London, United Kingdom: Chandos Publishing.
    DOI Scopus3
    2010 Cavicchi, A., & Corsi, A. M. (2010). Consumer’s values and the choice of specialty foods: the case of Oliva Ascolana PDO. In A. Lindgreen, M. Hingley, D. Harness, & P. Custance (Eds.), Market Orientation Transforming Food and Agribusiness around the Customer (pp. 289-306). Gower Publishing.

Direct Wine Marketing & Cellar Door Management (Wine 7005)

Wine Branding (Wine 7009)

  • Current Higher Degree by Research Supervision (University of Adelaide)

    Date Role Research Topic Program Degree Type Student Load Student Name
    2024 Principal Supervisor The role of functional ingredients in influencing consumers willingness to purchase No- and Low- alcohol wines and how this primes their expectation of the product Doctor of Philosophy Doctorate Full Time Miss Eleanor Olivia Bilogrevic
    2023 Co-Supervisor Investigating Novel Germplasm Solutions: Sensory Characteristics and Consumer Acceptance of Wines Produced from Mildew Resistant and Gene-Edited Grapevines Doctor of Philosophy Doctorate Full Time Mr Jacob Alan Long
    2022 Co-Supervisor Vice or Virtue: Examining the Factors Influencing the Adoption of NOLO Wines and Plant-Based Meats Doctor of Philosophy Doctorate Full Time Miss Cassidy Lia Shaw
    2022 Principal Supervisor Examining Consumer Acceptance of Alternative and Gene-edited Traditional Grape Varieties Doctor of Philosophy Doctorate Full Time Ms Syuzanna Mosikyan
    2022 Principal Supervisor The Evolving Landscape of Cultural Narratives for Indigenous Tourism Master of Philosophy Master Full Time Miss Danielle Femme Deshong
  • Position: Associate Prof/Reader
  • Phone: 83133420
  • Email:
  • Campus: North Terrace
  • Building: Nexus 10, floor 10
  • Org Unit: Marketing

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