Armando Corsi

Research Interests

Business and Management Marketing

APrf Armando Corsi

School of Management

College of Business and Law

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Dr. Armando Maria Corsi is an Associate Professor in Wine Business at the University of Adelaide. His key area of research is the analysis of consumer behaviour, particularly toward wine and other premium foods and beverages. Dr. Corsi has been the chief investigator of some major projects funded by Wine Australia examining the effects of non-price promotions in store, tracking the ever-changing Chinese wine market, improving the techniques to describe wines to Asian consumers, and exploring the most effective ways to teach them about wine. More recently, Dr. Corsi completed another two projects about the perceptions of Australian wines and its key competitors by trade, key influencers and suppliers in the US and the UK. Member of the Editorial Board of Food Quality and Preference, the International Journal of Market Research, the Wine and Viticulture Journal, and Economia e Diritto Agroalimentare, Armando is author of more than 70 refereed papers, book chapters and trade articles on wine and food marketing.

Language Competency
English Can read, write, speak, understand spoken and peer review
French Can read and understand spoken
Italian Can read, write, speak, understand spoken and peer review

Date Institution name Country Title
2007 - 2009 University of Florence Italy Ph.D. in ‘Wine Economics and Rural Development’
2004 - 2006 University of Florence Italy Specialisation Degree Course in Rural Development and Sustainable Techniques
2001 - 2004 University of Florence Italy Bachelor Degree in Tropical and Subtropical Agricultural Sciences and Techniques

Year Citation
2025 Lunardo, R., Saintives, C., Jaud, D. A., Corsi, A. M., & Rickard, B. J. (2025). Why and when should brands turn organic? A twofold market-offering perspective. European Journal of Marketing, 59(13), 1-30.
DOI Scopus2 WoS2
2025 Shaw, C. L., Dolan, R., Corsi, A. M., & Goodman, S. (2025). From Vice to Virtue: Disentangling Consumer Engagement With Regular and Innovative Wine and Meat Products. Australasian Marketing Journal, 18 pages.
DOI
2025 Ford, H., Dolan, R., Goodman, S., Bastian, S., Pearson, W., & Corsi, A. M. (2025). Exploring consumers’ drinking behaviour regarding no-, low- and mid- alcohol wines: a systematic scoping review and guiding framework. Journal of Marketing Management, 41(7-8), 1-31.
DOI Scopus4 WoS4
2024 Mosikyan, S., Dolan, R., Corsi, A. M., & Bastian, S. (2024). A systematic literature review and future research agenda to study consumer acceptance of novel foods and beverages. Appetite, 203, 17 pages.
DOI Scopus16 WoS16 Europe PMC3
2024 Bruwer, J., Cohen, J., Driesener, C., Corsi, A., Lee, R., Huang, A., & Lockshin, L. (2024). Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents. Australasian Marketing Journal, 32(2), 91-188.
DOI Scopus8 WoS9
2023 Shaw, C. L., Dolan, R., Corsi, A. M., Goodman, S., & Pearson, W. (2023). Exploring the barriers and triggers towards the adoption of low- and no-alcohol (NOLO) wines. Food Quality and Preference, 110, 104932.
DOI Scopus19 WoS20
2023 Vega-Bayo, A., Mariel, P., Meyerhoff, J., Corsi, A. M., & Chovan, M. (2023). Climate change adaptation preferences of winemakers from the Rioja wine appellation. Journal of Choice Modelling, 48, 100434-1-100434-17.
DOI Scopus6 WoS5
2023 Long, J., Mezei, L., Souza-Gonzaga, L., Johnson, T. E., Corsi, A., & Bastian, S. E. P. (2023). Australian Red Wines Made from Non-Traditional, Emerging Red Grape Varieties: Distinguishing Sensory Profiles and Consumer Perceptions. OENO One, 57(4), 1-17.
DOI Scopus1 WoS1
2023 Mesidis, J., Lockshin, L., Corsi, A. M., Page, B., & Cohen, J. (2023). Measuring the effect of product and environmental messaging attributes on alternative wine packaging choices. Journal of Cleaner Production, 431(139502), 139502-1-139502-12.
DOI Scopus10 WoS10
2023 Tan, P. J., Tanusondjaja, A., Corsi, A., Lockshin, L., Villani, C., & Bogomolova, S. (2023). Audit and benchmarking of supermarket catalog composition in five countries. International Journal of Advertising, 42(3), 589-616.
DOI Scopus1 WoS1
2023 Gaetjens, A., Corsi, A. M., & Plewa, C. (2023). Customer engagement in domestic wine tourism: The role of motivations. Journal of Destination Marketing and Management, 27, 1-14.
DOI Scopus34 WoS22
2022 Corsi, A. M., Lockshin, L., Louviere, J., Cohen, J., & Bruwer, J. (2022). Bridging the gap between trade operators and consumers to better understand the U.S. wine market: a simultaneous application of discrete choice experiments. Industrial Marketing Management, 106, 152-165.
DOI Scopus4 WoS4
2021 Lunardo, R., Jaud, D. A., & Corsi, A. M. (2021). The narcissistic wine consumer: How social attractiveness associated with wine prompts narcissists to engage in wine consumption. Food Quality and Preference, 88, 104107.
DOI Scopus12 WoS10
2021 Tan, P. J., Tanusondjaja, A., Corsi, A., Lockshin, L., Villani, C., & Bogomolova, S. (2021). Behavioural and psychographic characteristics of supermarket catalogue users. Journal of Retailing and Consumer Services, 60(102469), 1-9.
DOI Scopus12 WoS9
2021 Victory, K., Nenycz-Thiel, M., Dawes, J., Tanusondjaja, A., & Corsi, A. M. (2021). How common is new product failure and when does it vary?. Marketing Letters, 32(1), 17-32.
DOI Scopus31 WoS26
2021 Kohr, C. K., Corsi, A. M., Capitello, R., & Malorgio, G. (2021). Decoding the chain of effects of family firm image on consumer behaviour. JOURNAL OF CONSUMER BEHAVIOUR, 20(5), 15 pages.
DOI Scopus7 WoS4
2021 Grasby, A., Corsi, A., Dawes, J., Driesener, C., & Sharp, B. (2021). How loyalty extends across product categories. Journal of Consumer Behaviour, 21(1), 153-163.
DOI Scopus12 WoS12
2020 Corsi, A. M., Modroño, J. I., Mariel, P., Cohen, J., & Lockshin, L. (2020). How are personal values related to choice drivers? An application with Chinese wine consumers. Food Quality and Preference, 86(article no. 103989), 1-10.
DOI Scopus8 WoS8
2020 Pabst, E., Corsi, A. M., Vecchio, R., Annunziata, A., & Loose, S. M. (2020). Consumers' reactions to nutrition and ingredient labelling for wine - A cross-country discrete choice experiment.. Appetite, 156, 104843.
DOI Scopus24 WoS19 Europe PMC2
2020 Vaughan, K., Corsi, A. M., Beal, V., & Sharp, B. (2020). Measuring advertising's effect on mental availability. INTERNATIONAL JOURNAL OF MARKET RESEARCH, 63(5), 17 pages.
DOI Scopus10 WoS9
2020 Lockshin, L., & Corsi, A. M. (2020). Key research topics likely to generate Australian and other wine producer countries’ support during the period 2020-2030. International Journal of Wine Business Research, 32(4), 493-502.
DOI Scopus10 WoS9
2020 Corsi, A. M., & Remaud, H. (2020). How wine is really purchased? A systematic multi-country, multi-panel analysis. Current Opinion in Food Science, 33, 78-84.
DOI Scopus6 WoS4
2020 Ribeiro, T., Corsi, A., Lockshin, L., Louviere, J., & Loose, S. M. (2020). Analysis of consumer preferences for information and expert opinion using a discrete choice experiment. Portuguese Economic Journal, 19(1), 67-80.
DOI Scopus11 WoS8
2019 Lee, R., Lockshin, L., Cohen, J., & Corsi, A. (2019). A latent growth model of destination image's halo effect. Annals of Tourism Research, 79(102767), 13 pages.
DOI Scopus28 WoS26
2019 Trinh, G., Corsi, A., & Lockshin, L. (2019). How country of origins of food products compete and grow. Journal of Retailing and Consumer Services, 49, 231-241.
DOI Scopus25 WoS25
2019 Köhr, C. K., Corsi, A. M., Capitello, R., & Szolnoki, G. (2019). Family culture and organisational systems as antecedents of market orientation and performance among family wineries. International Journal of Wine Business Research, 31(2), 180-202.
DOI Scopus19 WoS13
2018 Tan, P. J., Corsi, A., Cohen, J., Sharp, A., Lockshin, L., Caruso, W., & Bogomolova, S. (2018). Assessing the sales effectiveness of differently located endcaps in a supermarket. Journal of Retailing and Consumer Services, 43, 200-208.
DOI Scopus18 WoS18
2018 Caruso, W., Corsi, A. M., Bogomolova, S., Cohen, J., Sharp, A., Lockshin, L., & Tan, P. J. (2018). The real estate value of supermarket endcaps: Why location in-store matters. Journal of Advertising Research, 58(2), 177-188.
DOI Scopus12 WoS11
2018 Haberstroh, K., Orth, U. R., Bouzdine-Chameeva, T., Cohen, J., Maria Corsi, A., Crouch, R., & De Marchi, R. (2018). Through the lens of self-construal: Cross-cultural variation in consumers’ appreciation of harmony in marketing visuals. International Marketing Review, 35(3), 429-457.
DOI Scopus13 WoS13
2018 Mazodier, M., Corsi, A. M., & Quester, P. G. (2018). Advertisement typicality: a longitudinal experiment: can sponsors transfer the image of a sporting event to their brand?. Journal of Advertising Research, 58(3), 268-281.
DOI Scopus10 WoS9
2017 Corsi, A. M., Cohen, J., Lockshin, L., & Williamson, P. (2017). Testing lexical equivalences for wine flavours in emerging markets: Do hawthorns taste like blackberries?. Food Quality and Preference, 62, 296-306.
DOI Scopus10 WoS9 Europe PMC1
2017 Lockshin, L., Corsi, A. M., Cohen, J., Lee, R., & Williamson, P. (2017). West versus east: measuring the development of Chinese wine preferences. Food quality and preference, 56, 256-265.
DOI Scopus57 WoS44 Europe PMC5
2017 Khan, H., Lockshin, L., Lee, R., & Corsi, A. (2017). When is it necessary to localise product packaging?. Journal of Consumer Marketing, 34(5), 373-383.
DOI Scopus16 WoS12
2016 Sjostrom, T., Corsi, A. M., & Lockshin, L. (2016). What characterises luxury products? A study across three product categories. International Journal of Wine Business Research, 28(1), 76-95.
DOI Scopus42 WoS30
2016 Scozzafava, G., Corsi, A. M., Casini, L., Contini, C., & Loose, S. M. (2016). Using the animal to the last bit: Consumer preferences for different beef cuts. Appetite, 96, 70-79.
DOI Scopus41 WoS35 Europe PMC18
2015 Liao, L. X., Corsi, A. M., Chrysochou, P., & Lockshin, L. (2015). Emotional responses towards food packaging: a joint application of self-report and physiological measures of emotion. Food quality and preference, 42, 48-55.
DOI Scopus81 WoS74 Europe PMC16
2014 Corsi, A. M., Overton, S. R., & Casini, L. (2014). The impact of the new wine common market organization (CMO) on behavioural loyalty towards product attributes: a case from Italy. Journal of consumer behaviour, 13(4), 231-241.
DOI Scopus11 WoS6
2014 Sjostrom, T., Corsi, A. M., Driesener, C., & Chrysochou, P. (2014). Are food brands that carry light claims different?. Journal of brand management, 21(4), 325-341.
DOI Scopus23 WoS21
2013 Corsi, A. M., Marinelli, N., & Sottini, V. A. (2013). Italian wines and Asia: policy scenarios and competitive dynamics. British food journal, 115(3), 342-364.
DOI Scopus15 WoS9
2013 Lai, M. B., Cavicchi, A., Rickertsen, K., Corsi, A. M., & Casini, L. (2013). Monopoly and wine: the Norwegian case. British food journal, 115(2), 314-326.
DOI Scopus8 WoS7
2012 Chrysochou, P., Corsi, A. M., & Krystallis, A. (2012). What drives Greek consumer preferences for cask wine?. British food journal, 114(8), 1072-1084.
DOI Scopus38 WoS32
2012 Corsi, A. M., Mueller, S., & Lockshin, L. (2012). Let's see what they have...: what consumers look for in restaurant wine list. Cornell hospitality quarterly, 53(2), 110-121.
DOI Scopus47 WoS40
2012 Lockshin, L. S., & Corsi, A. M. (2012). Consumer behaviour for wine 2.0: a review since 2003 and future directions. Wine economics and policy, 1(1), 2-23.
DOI Scopus303
2011 Corsi, A. M., Rungie, C., & Casini, L. (2011). Is the polarization index a valid measure of loyalty for evaluating changes over time?. Journal of product and brand management, 20(2), 111-120.
DOI Scopus18 WoS15
2009 Casini, L., Rungie, C., & Corsi, A. M. (2009). How loyal are Italian consumers to wine attributes?. Journal of wine research, 20(2), 125-142.
DOI Scopus25
2009 Casini, L., Corsi, A., & Goodman, S. (2009). Consumer preferences of wine in Italy applying best-worst scaling. The International Journal of Wine Business Research, 21(1), 64-78.
DOI Scopus97 WoS70
2008 Casini, L., Cavicchi, A., & Corsi, A. M. (2008). Trends in British wine market and consumer confusion. British food journal, 110(6), 545-558.
DOI Scopus29 WoS22

Year Citation
2022 Lunardo, R., & Corsi, A. M. (2022). Me, Myself, and My Wine: (Over)Consumption of Wine as a Response to Narcissism, Social Attractiveness and Subjective Knowledge: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 93-94). Springer International Publishing.
DOI
2022 Cohen, J., Lockshin, L., Corsi, A., Bruwer, J., Driesener, C., & Lee, R. (2022). THE CHINA WINE MARKET: How wine is gaining cultural value in Chinese culture. In S. Charters, M. Demossier, J. dutton, G. Harding, J. Smith Maguire, D. Marks, & T. Unwin (Eds.), The Routledge Handbook of Wine and Culture (pp. 405-414). Abingdon, Oxfordshire, UK: Routledge.
DOI Scopus1
2020 Lockshin, L., & Corsi, A. M. (2020). Consumer research for wine. In H. Meiselman (Ed.), Handbook of Eating and Drinking (pp. 1-18). Cham, Switzerland: Springer.
DOI
2020 Lockshin, L., & Corsi, A. M. (2020). Consumer Research For Wine. In Handbook of Eating and Drinking: Interdisciplinary Perspectives (pp. 525-542). Springer International Publishing.
DOI Scopus3
2017 Corsi, A. M., Cohen, J., & Lockshin, L. (2017). Store Image Perception of Retail Outlets for Wine in China. In R. Capitello, S. Charters, & J. J. Yuan (Eds.), The Wine Value Chain in China: Consumers, Marketing, and the Wider World (pp. 81-99). London, United Kingdom: Chandos Publishing.
DOI Scopus3
2010 Cavicchi, A., & Corsi, A. M. (2010). Consumer's value and the choice of speciality food: the case of Oliva Ascolana PDO. In A. Lindgreen (Ed.), Source details - Title: Market orientation: transforming food and agribusiness around the customer (pp. 289-306). England: Gower.

Date Role Research Topic Program Degree Type Student Load Student Name
2024 Co-Supervisor The role of functional ingredients in influencing consumers willingness to purchase No- and Low- alcohol wines and how this primes their expectation of the product Doctor of Philosophy Doctorate Full Time Miss Eleanor Olivia Bilogrevic
2024 Co-Supervisor The role of functional ingredients in influencing consumers willingness to purchase No- and Low- alcohol wines and how this primes their expectation of the product Doctor of Philosophy Doctorate Full Time Miss Eleanor Olivia Bilogrevic
2023 Co-Supervisor Investigating Novel Germplasm Solutions: Sensory Characteristics and Consumer Acceptance of Wines Produced from Mildew Resistant and Gene-Edited Grapevines Doctor of Philosophy Doctorate Full Time Mr Jacob Alan Long
2023 Co-Supervisor Investigating Novel Germplasm Solutions: Sensory Characteristics and Consumer Acceptance of Wines Produced from Mildew Resistant and Gene-Edited Grapevines Doctor of Philosophy Doctorate Full Time Mr Jacob Alan Long
2022 Co-Supervisor Examining Consumer Acceptance of Alternative and Gene-edited Traditional Grape Varieties Doctor of Philosophy Doctorate Full Time Ms Syuzanna Mosikyan
2022 Co-Supervisor Examining Consumer Acceptance of Alternative and Gene-edited Traditional Grape Varieties Doctor of Philosophy Doctorate Full Time Ms Syuzanna Mosikyan

Date Role Research Topic Program Degree Type Student Load Student Name
2022 - 2025 Co-Supervisor Vice or Virtue: Examining the Factors Influencing the Adoption of No- and Low-Alcohol Wines and Plant-Based Meats Doctor of Philosophy Doctorate Full Time Miss Cassidy Lia Shaw

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