Victoria Fielding

Research Interests

Communication & Media Studies Journalism Studies

Dr Victoria Fielding

Senior Lecturer

School of Communication, Media and Journalism

College of Creative Arts, Design and Humanities

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Available For Media Comment.

Victoria is an expert in the field of strategic communication and its influence on journalism. Her research focuses on the way groups compete for positive attention in the news media, and the influence of media on on democracy. Her methodological expertise are in quantitative and qualitative content analysis in the theoretical field of framing theory.

Dr Victoria Fielding is a Senior Lecturer in the School of Communication, Media and Journalism at Adelaide University. Victoria’s research is interested in the influence of media on democracy and media representation of political and cultural contestation. 

Date Position Institution name
2026 - ongoing Senior Lecturer, Strategic Communication Adelaide University
2025 - 2025 Senior Lecturer, Strategic Communication University of Adelaide
2022 - 2025 Lecturer, Strategic Communication University of Adelaide

Date Institution name Country Title
2016 - 2021 University of South Australia Australia PhD
2014 - 2015 University of South Australia Australia Bachelor of Arts (Honours)
2000 - 2002 University of Adelaide Australia Bachelor of Commerce (Marketing and Management)

Year Citation
2026 Fielding, V., & Hart, M. (2026). Measuring Balance and Bias in Sports Journalism: Analysis of Fair and Consistent Australian Rules Football Reporting. Journalism and Mass Communication Quarterly, 1-25.
DOI
2026 Son, C., Fielding, V., Beare, A., & Boucaut, R. (2026). An Agenda Feedback Wheel: News Corp’s Coverage of the Marcia Langton ‘Racism’ Controversy. Journalism and Media, 7(1), 4-1-4-20.
DOI
2025 Son, C., & Fielding, V. (2025). "Teen Fled Danger into the Arms of Death": The Political Agenda Setting Effect of Australian News Media Framing of Violence Against Women. Violence Against Women, 31(5), 1282-1305.
DOI Scopus4 WoS3
2025 van Antwerpen, N., Fielding, V., Ross, A., Searston, R. A., Kovacevic, P., Ejova, A., . . . Morgan, A. (2025). Testing Constructive Journalism’s Effects on Stigma, Trust, and Engagement. Journalism Studies, 26(13), 1-22.
DOI Scopus1 WoS1
2025 Fielding, V., Son, C., Boucaut, R., & Beare, A. H. (2025). News Corp Australia’s Conservative Advocacy Against the Indigenous Voice to Parliament. International Journal of Communication, 19, 437-457.
Scopus6 WoS5
2025 Fielding, V., Boucaut, R., Son, C., & Beare, A. H. (2025). News media’s legitimization of disinformation: propaganda and the length of the Uluru Statement. Critical Studies in Media Communication, 42(1), 89-94.
DOI Scopus2 WoS2
2024 Fielding, V. (2024). A Marxian Critical Perspective on News Framing Competition: Defensive Counter-Narratives During the Victorian 2016 Country Fire Authority Industrial Dispute. The Political Economy of Communication, 10(2), 52-71.
DOI Scopus1 WoS1
2023 Fielding, V. (2023). Conservative advocacy journalism: Explored with a model of journalists’ influence on democracy. Journalism, 24(8), 1817-1835.
DOI Scopus13 WoS16
2023 Van Antwerpen, N., & Fielding, V. (2023). Constructive Journalism: Techniques for Improving the Practice of Objectivity. Journal of Media Ethics, 38(3), 1-15.
DOI Scopus15 WoS15
2022 Fielding, V. (2022). Measuring news media frame building during an Australian industrial dispute. Australian Journalism Review, 44(1), 61-82.
DOI Scopus3 WoS2
- van Antwerpen, N., Fielding, V., Hermans, L., Stephens, R. G., Opozda, M., & Kovacevic, P. (2025). Evaluation of an online self-paced constructive journalism training course for health reporting. JOURNALISM, 22 pages.
DOI

Year Citation
2024 Fielding, V. (2024). Media Inequality: News Framing and Media Power (1st Edition ed.). Routledge.

Year Citation
2025 Fielding, V. (2025). Evaluating Reporting Roles in Climate Disasters. In S. Cottle (Ed.), Communicating a World-in-crisis (Vol. 31, 1 ed., pp. 43-63). New York, USA: Peter Lang Publishing.
DOI
2025 Fielding, V. (2025). Introduction Industrial relations and the media marketplace of ideas. In MEDIA INEQUALITY (pp. 1-+). ROUTLEDGE.
DOI
2025 Fielding, V. (2025). Step two of media inequality in frame building Frame replication. In MEDIA INEQUALITY (pp. 155-185). ROUTLEDGE.
DOI
2025 Fielding, V. (2025). An authority story The 2016 Country Fire Authority dispute. In MEDIA INEQUALITY (pp. 88-126). ROUTLEDGE.
DOI
2025 Fielding, V. (2025). Historical industrial disputes Master narratives of empathy and authority. In MEDIA INEQUALITY (pp. 51-87). ROUTLEDGE.
DOI
2025 Fielding, V. (2025). Step one of media inequality in frame building Frame adoption. In MEDIA INEQUALITY (pp. 127-154). ROUTLEDGE.
DOI
2025 Fielding, V. (2025). Media inequality Frame building bias and media power. In MEDIA INEQUALITY (pp. 186-215). ROUTLEDGE.
DOI

Year Citation
2023 Fielding, V. (2023). Poisoning the debate: How the Murdoch Press campaigning against the Voice to Parliament.
2023 Fielding, V. (2023). Under the Facade of Journalism: How News Corp used Fear, Manipulation and Division to Campaign Against the Indigenous Voice to Parliament.
2020 Fielding, V., Phillipov, M., Farmery, A., & Gale, F. (2020). Media Engagement: A Best Practice Guide for the Australian Seafood Industry. Fisheries Research and Development Corporation.

Year Citation
2021 Fielding, V., & Humphrey, A. (2021). Art of the Possible: Documentary Competition (No. Of Pieces: 1 hour) [short films and documentaries]. https://artofthepossible.com.au: https://artofthepossible.com.au.

I teach in the Master of Strategic Communication and the Bachelor of Media and Communication

Date Role Research Topic Program Degree Type Student Load Student Name
2025 Co-Supervisor Investigating the production and impact of environmental media in South Australia. Master of Philosophy Master Full Time Miss Hayley Polyichanin
2025 Co-Supervisor A study on social media's role in brand communication strategies in India and Australia Doctor of Philosophy Doctorate Full Time Miss Sakshi Malpani
2025 Principal Supervisor The influence of TikTok political content on Vietnamese Youth: Propaganda, perception, and civic engagement Doctor of Philosophy Doctorate Full Time Ms Ha Trang Nhung Truong
2025 Co-Supervisor Investigating the production and impact of environmental media in South Australia. Master of Philosophy Master Part Time Ms Hayley Polyichanin
2025 Co-Supervisor A study on social media's role in brand communication strategies in India and Australia Doctor of Philosophy Doctorate Full Time Miss Sakshi Malpani
2025 Principal Supervisor The influence of TikTok political content on Vietnamese Youth: Propaganda, perception, and civic engagement Doctor of Philosophy Doctorate Full Time Ms Ha Trang Nhung Truong
2024 Co-Supervisor Online Feminist Activism in Iran: The Case of MeToo Movement Doctor of Philosophy Doctorate Full Time Ms Elmira Nouri
2024 Co-Supervisor Online Feminist Activism in Iran: The Case of MeToo Movement Doctor of Philosophy Doctorate Full Time Miss Elmira Nouri
2023 Principal Supervisor The commercialisation of happiness: the depiction of mental health in the social media marketing communications of consumer lifestyle brands Doctor of Philosophy Doctorate Full Time Ms Ranjani Ragotham
2023 Co-Supervisor Closer to the source: Evaluating the use of marginalised and underrepresented sources in solutions journalism stories. Doctor of Philosophy Doctorate Full Time Ms Katherine Louise Roff
2023 Principal Supervisor The commercialisation of happiness: the depiction of mental health in the social media marketing communications of consumer lifestyle brands Doctor of Philosophy Doctorate Full Time Ms Ranjani Ragotham
2023 Co-Supervisor Closer to the source: Evaluating the use of marginalised and underrepresented sources in solutions journalism stories. Doctor of Philosophy Doctorate Full Time Ms Katherine Louise Roff
2022 Co-Supervisor English in K-pop: A multilevel analysis of K-pop and the strategic use of English in the face of Western pop culture hegemony Doctor of Philosophy Doctorate Full Time Miss Megan Sarah Moon
2022 Co-Supervisor English in K-pop: A multilevel analysis of K-pop and the strategic use of English in the face of Western pop culture hegemony Doctor of Philosophy Doctorate Full Time Miss Megan Sarah Moon

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