Victoria Fielding

Dr Victoria Fielding

Senior Lecturer, Strategic Communication

School of Humanities

Faculty of Arts, Business, Law and Economics

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Victoria is an expert in the field of strategic communication and its influence on journalism. Her research focuses on the way groups compete for positive attention in the news media, and the influence journalism has on democracy. Her methodological expertise are in quantitative and qualitative content analysis in the theoretical field of framing theory.

  • Appointments
    Date Position Institution name
    2022 - ongoing Lecturer, Strategic Communication University of Adelaide

  • Education
    Date Institution name Country Title
    2016 - 2021 University of South Australia Australia PhD
    2014 - 2015 University of South Australia Australia Bachelor of Arts (Honours)
    2000 - 2002 University of Adelaide Australia Bachelor of Commerce (Marketing and Management)

  • Research Interests
    Communication & Media Studies Journalism Studies

  • Journals
    Year Citation
    2025 Fielding, V., Son, C., Boucaut, R., & Beare, A. H. (2025). News Corp Australia’s Conservative Advocacy Against the Indigenous Voice to Parliament. International Journal of Communication, 19, 437-457.
    2025 Fielding, V., Boucaut, R., Son, C., & Beare, A. H. (2025). News media’s legitimization of disinformation: propaganda and the length of the Uluru Statement. Critical Studies in Media Communication, 1-6.
    DOI
    2025 Son, C., & Fielding, V. (2025). “Teen Fled Danger into the Arms of Death”: The Political Agenda Setting Effect of Australian News Media Framing of Violence Against Women. Violence Against Women, 31(5), 1282-1305.
    DOI
    2024 Fielding, V. (2024). A Marxian Critical Perspective on News Framing Competition: Defensive Counter-Narratives During the Victorian 2016 Country Fire Authority Industrial Dispute. The Political Economy of Communication, 10(2), 52-71.
    DOI
    2023 Fielding, V. (2023). Conservative advocacy journalism: Explored with a model of journalists’ influence on democracy. Journalism, 24(8), 1817-1835.
    DOI Scopus10 WoS2
    2023 van Antwerpen, N., & Fielding, V. (2023). Constructive Journalism: Techniques for Improving the Practice of Objectivity. Journal of Media Ethics, 38(3), 1-15.
    DOI Scopus9
    2022 Fielding, V. (2022). Measuring news media frame building during an Australian industrial dispute. Australian Journalism Review, 44(1), 61-82.
    DOI Scopus3

  • Books
    Year Citation
    2024 Fielding, V. (2024). Media Inequality: News Framing and Media Power (1st Edition ed.). Routledge.

  • Book Chapters
    Year Citation
    2025 Fielding, V. (2025). Evaluating Reporting Roles in Climate Disasters. In S. Cottle (Ed.), Communicating a World-in-crisis (1 ed., pp. 43-63). Verlag: Peter Lang.

  • Report for External Bodies
    Year Citation
    2023 Fielding, V. (2023). Poisoning the debate: How the Murdoch Press campaigning against the Voice to Parliament.
    2023 Fielding, V. (2023). Under the Facade of Journalism: How News Corp used Fear, Manipulation and Division to Campaign Against the Indigenous Voice to Parliament.

  • Curated or Produced Public Exhibition or Events
    Year Citation
    2021 Fielding, V., & Humphrey, A. (2021). Art of the Possible: Documentary Competition (No. Of Pieces: 1 hour) [short films and documentaries]. https://artofthepossible.com.au: https://artofthepossible.com.au.

  • Current Higher Degree by Research Supervision (University of Adelaide)
    Date Role Research Topic Program Degree Type Student Load Student Name
    2025 Co-Supervisor Investigating the production and impact of environmental media in South Australia. Master of Philosophy Master Full Time Miss Hayley Polyichanin
    2025 Principal Supervisor A study on social media's role in brand communication strategies in India and Australia Doctor of Philosophy Doctorate Full Time Miss Sakshi Malpani
    2024 Co-Supervisor Online Feminist Activism in Iran: The Case of MeToo Movement Doctor of Philosophy Doctorate Full Time Ms Elmira Nouri
    2023 Principal Supervisor The commercialisation of happiness: the depiction of mental health in the social media marketing communications of consumer lifestyle brands Doctor of Philosophy Doctorate Full Time Ms Ranjani Ragotham
    2023 Co-Supervisor Closer to the source: Evaluating the use of marginalised and underrepresented sources in solutions journalism stories. Doctor of Philosophy Doctorate Full Time Ms Katherine Louise Roff
    2022 Co-Supervisor English in K-pop: A multilevel analysis of K-pop and the strategic use of English in the face of Western pop culture hegemony Doctor of Philosophy Doctorate Full Time Miss Megan Sarah Moon
  • Position: Senior Lecturer, Strategic Communication
  • Phone: 83134920
  • Email: victoria.fielding@adelaide.edu.au
  • Campus: North Terrace
  • Building: Napier, floor Eighth Floor
  • Room: 806
  • Org Unit: Media
Connect With Me
External Profiles