Mrs Victoria Fielding
Senior Lecturer
School of Communication, Media and Journalism
College of Creative Arts, Design and Humanities
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
Victoria is an expert in the field of strategic communication and its influence on journalism. Her research focuses on the way groups compete for positive attention in the news media, and the influence of media on on democracy. Her methodological expertise are in quantitative and qualitative content analysis in the theoretical field of framing theory.
| Date | Position | Institution name |
|---|---|---|
| 2022 - ongoing | Lecturer, Strategic Communication | University of Adelaide |
| Date | Institution name | Country | Title |
|---|---|---|---|
| 2016 - 2021 | University of South Australia | Australia | PhD |
| 2014 - 2015 | University of South Australia | Australia | Bachelor of Arts (Honours) |
| 2000 - 2002 | University of Adelaide | Australia | Bachelor of Commerce (Marketing and Management) |
| Year | Citation |
|---|---|
| 2025 | Fielding, V., Son, C., Boucaut, R., & Beare, A. H. (2025). News Corp Australia’s Conservative Advocacy Against the Indigenous Voice to Parliament. International Journal of Communication, 19, 437-457. Scopus3 WoS3 |
| 2025 | Fielding, V., Boucaut, R., Son, C., & Beare, A. H. (2025). News media’s legitimization of disinformation: propaganda and the length of the Uluru Statement. Critical Studies in Media Communication, 42(1), 89-94. |
| 2025 | Son, C., & Fielding, V. (2025). "Teen Fled Danger into the Arms of Death": The Political Agenda Setting Effect of Australian News Media Framing of Violence Against Women. Violence Against Women, 31(5), 1282-1305. Scopus4 WoS3 |
| 2025 | van Antwerpen, N., Fielding, V., Ross, A., Searston, R. A., Kovacevic, P., Ejova, A., . . . Morgan, A. (2025). Testing Constructive Journalism’s Effects on Stigma, Trust, and Engagement. Journalism Studies, 26(13), 1-22. |
| 2024 | Fielding, V. (2024). A Marxian Critical Perspective on News Framing Competition: Defensive Counter-Narratives During the Victorian 2016 Country Fire Authority Industrial Dispute. The Political Economy of Communication, 10(2), 52-71. Scopus1 WoS1 |
| 2023 | Fielding, V. (2023). Conservative advocacy journalism: Explored with a model of journalists’ influence on democracy. Journalism, 24(8), 1817-1835. Scopus12 WoS14 |
| 2023 | Van Antwerpen, N., & Fielding, V. (2023). Constructive Journalism: Techniques for Improving the Practice of Objectivity. Journal of Media Ethics, 38(3), 1-15. Scopus15 WoS15 |
| 2022 | Fielding, V. (2022). Measuring news media frame building during an Australian industrial dispute. Australian Journalism Review, 44(1), 61-82. Scopus3 WoS2 |
| - | van Antwerpen, N., Fielding, V., Hermans, L., Stephens, R. G., Opozda, M., & Kovacevic, P. (2025). Evaluation of an online self-paced constructive journalism training course for health reporting. JOURNALISM, 22 pages. |
| Year | Citation |
|---|---|
| 2024 | Fielding, V. (2024). Media Inequality: News Framing and Media Power (1st Edition ed.). Routledge. |
| Year | Citation |
|---|---|
| 2023 | Fielding, V. (2023). Poisoning the debate: How the Murdoch Press campaigning against the Voice to Parliament. |
| 2023 | Fielding, V. (2023). Under the Facade of Journalism: How News Corp used Fear, Manipulation and Division to Campaign Against the Indigenous Voice to Parliament. |
| 2020 | Fielding, V., Phillipov, M., Farmery, A., & Gale, F. (2020). Media Engagement: A Best Practice Guide for the Australian Seafood Industry. Fisheries Research and Development Corporation. |
| Year | Citation |
|---|---|
| 2021 | Fielding, V., & Humphrey, A. (2021). Art of the Possible: Documentary Competition (No. Of Pieces: 1 hour) [short films and documentaries]. https://artofthepossible.com.au: https://artofthepossible.com.au. |
| Date | Role | Research Topic | Program | Degree Type | Student Load | Student Name |
|---|---|---|---|---|---|---|
| 2025 | Co-Supervisor | Investigating the production and impact of environmental media in South Australia. | Master of Philosophy | Master | Full Time | Miss Hayley Polyichanin |
| 2025 | Co-Supervisor | A study on social media's role in brand communication strategies in India and Australia | Doctor of Philosophy | Doctorate | Full Time | Miss Sakshi Malpani |
| 2025 | Principal Supervisor | The influence of TikTok political content on Vietnamese Youth: Propaganda, perception, and civic engagement | Doctor of Philosophy | Doctorate | Full Time | Ms Ha Trang Nhung Truong |
| 2025 | Co-Supervisor | Investigating the production and impact of environmental media in South Australia. | Master of Philosophy | Master | Full Time | Miss Hayley Polyichanin |
| 2025 | Co-Supervisor | A study on social media's role in brand communication strategies in India and Australia | Doctor of Philosophy | Doctorate | Full Time | Miss Sakshi Malpani |
| 2025 | Principal Supervisor | The influence of TikTok political content on Vietnamese Youth: Propaganda, perception, and civic engagement | Doctor of Philosophy | Doctorate | Full Time | Ms Ha Trang Nhung Truong |
| 2024 | Co-Supervisor | Online Feminist Activism in Iran: The Case of MeToo Movement | Doctor of Philosophy | Doctorate | Full Time | Ms Elmira Nouri |
| 2024 | Co-Supervisor | Online Feminist Activism in Iran: The Case of MeToo Movement | Doctor of Philosophy | Doctorate | Full Time | Ms Elmira Nouri |
| 2023 | Principal Supervisor | The commercialisation of happiness: the depiction of mental health in the social media marketing communications of consumer lifestyle brands | Doctor of Philosophy | Doctorate | Full Time | Ms Ranjani Ragotham |
| 2023 | Co-Supervisor | Closer to the source: Evaluating the use of marginalised and underrepresented sources in solutions journalism stories. | Doctor of Philosophy | Doctorate | Full Time | Ms Katherine Louise Roff |
| 2023 | Principal Supervisor | The commercialisation of happiness: the depiction of mental health in the social media marketing communications of consumer lifestyle brands | Doctor of Philosophy | Doctorate | Full Time | Ms Ranjani Ragotham |
| 2023 | Co-Supervisor | Closer to the source: Evaluating the use of marginalised and underrepresented sources in solutions journalism stories. | Doctor of Philosophy | Doctorate | Full Time | Ms Katherine Louise Roff |
| 2022 | Co-Supervisor | English in K-pop: A multilevel analysis of K-pop and the strategic use of English in the face of Western pop culture hegemony | Doctor of Philosophy | Doctorate | Full Time | Miss Megan Sarah Moon |
| 2022 | Co-Supervisor | English in K-pop: A multilevel analysis of K-pop and the strategic use of English in the face of Western pop culture hegemony | Doctor of Philosophy | Doctorate | Full Time | Miss Megan Sarah Moon |
Connect With Me
External Profiles
