Dr Victoria Fielding
Senior Lecturer
School of Communication, Media and Journalism
College of Creative Arts, Design and Humanities
Eligible to supervise Masters and PhD as Principal Supervisor - email supervisor to discuss availability.
Dr Victoria Fielding's research investigates the relationship between strategic communication, media power and democracy. Drawing on framing theory, critical political economy and journalism studies, her work examines how powerful political, commercial and media actors influence public discourse, shape news narratives and contest social change. Her research makes theoretical contributions to understanding structural media inequality, conservative advocacy journalism and the legitimisation of disinformation. Through empirical studies of industrial relations, Indigenous rights and recognition, climate change and other contested social issues, she explores how journalism can both reproduce and challenge existing power structures. Her overarching research agenda seeks to understand how communication power operates within democracy, whose interests it serves, and what consequences it has for social and political change.
| Date | Position | Institution name |
|---|---|---|
| 2026 - ongoing | Senior Lecturer, Strategic Communication | Adelaide University |
| 2025 - 2025 | Senior Lecturer, Strategic Communication | University of Adelaide |
| 2022 - 2025 | Lecturer, Strategic Communication | University of Adelaide |
| Date | Institution name | Country | Title |
|---|---|---|---|
| 2016 - 2021 | University of South Australia | Australia | PhD |
| 2014 - 2015 | University of South Australia | Australia | Bachelor of Arts (Honours) |
| 2000 - 2002 | University of Adelaide | Australia | Bachelor of Commerce (Marketing and Management) |
| Year | Citation |
|---|---|
| 2024 | Fielding, V. (2024). Media Inequality: News Framing and Media Power (1st Edition ed.). Routledge. |
| Year | Citation |
|---|---|
| 2025 | Fielding, V. (2025). Evaluating Reporting Roles in Climate Disasters. In S. Cottle (Ed.), Communicating a World-in-crisis (Vol. 31, 1 ed., pp. 43-63). New York, USA: Peter Lang Publishing. DOI |
| 2025 | Fielding, V. (2025). Introduction Industrial relations and the media marketplace of ideas. In MEDIA INEQUALITY (pp. 1-+). ROUTLEDGE. DOI |
| 2025 | Fielding, V. (2025). Step two of media inequality in frame building Frame replication. In MEDIA INEQUALITY (pp. 155-185). ROUTLEDGE. DOI |
| 2025 | Fielding, V. (2025). An authority story The 2016 Country Fire Authority dispute. In MEDIA INEQUALITY (pp. 88-126). ROUTLEDGE. DOI |
| 2025 | Fielding, V. (2025). Historical industrial disputes Master narratives of empathy and authority. In MEDIA INEQUALITY (pp. 51-87). ROUTLEDGE. DOI |
| 2025 | Fielding, V. (2025). Step one of media inequality in frame building Frame adoption. In MEDIA INEQUALITY (pp. 127-154). ROUTLEDGE. DOI |
| 2025 | Fielding, V. (2025). Media inequality Frame building bias and media power. In MEDIA INEQUALITY (pp. 186-215). ROUTLEDGE. DOI |
| Year | Citation |
|---|---|
| 2023 | Fielding, V. (2023). Poisoning the debate: How the Murdoch Press campaigning against the Voice to Parliament. |
| 2023 | Fielding, V. (2023). Under the Facade of Journalism: How News Corp used Fear, Manipulation and Division to Campaign Against the Indigenous Voice to Parliament. |
| 2020 | Fielding, V., Phillipov, M., Farmery, A., & Gale, F. (2020). Media Engagement: A Best Practice Guide for the Australian Seafood Industry. Fisheries Research and Development Corporation. |
| Year | Citation |
|---|---|
| 2021 | Fielding, V., & Humphrey, A. (2021). Art of the Possible: Documentary Competition (Extent: 1 hour) [short films and documentaries]. https://artofthepossible.com.au: https://artofthepossible.com.au. |
I teach in the Master of Strategic Communication and the Bachelor of Media and Communication
| Date | Role | Research Topic | Program | Degree Type | Student Load | Student Name |
|---|---|---|---|---|---|---|
| 2026 | Principal Supervisor | Bondi Beach terrorist attack political narratives and their representation in news media | Master of Research | Master | Full Time | Mr Sebastian George Andrew |
| 2025 | Co-Supervisor | Investigating the production and impact of environmental media in South Australia. | Master of Philosophy | Master | Full Time | Miss Hayley Polyichanin |
| 2025 | Co-Supervisor | Setting the agenda: Mapping organisational advocacy in Australian energy debates | Master of Philosophy | Master | Part Time | Ms Hayley Polyichanin |
| 2025 | Co-Supervisor | A study on social media's role in brand communication strategies in India and Australia | Doctor of Philosophy | Doctorate | Full Time | Miss Sakshi Malpani |
| 2025 | Principal Supervisor | The influence of TikTok political content on Vietnamese Youth: Propaganda, perception, and civic engagement | Doctor of Philosophy | Doctorate | Full Time | Ms Ha Trang Nhung Truong |
| 2024 | Co-Supervisor | Online Feminist Activism in Iran: The Case of MeToo Movement | Doctor of Philosophy | Doctorate | Full Time | Miss Elmira Nouri |
| 2023 | Principal Supervisor | The commercialisation of happiness: the depiction of mental health in the social media marketing communications of consumer lifestyle brands | Doctor of Philosophy | Doctorate | Full Time | Ms Ranjani Ragotham |
| 2023 | Co-Supervisor | Closer to the source: Evaluating the use of marginalised and underrepresented sources in solutions journalism stories. | Doctor of Philosophy | Doctorate | Full Time | Ms Katherine Louise Roff |
| 2022 | Co-Supervisor | English in K-pop: A multilevel analysis of K-pop and the strategic use of English in the face of Western pop culture hegemony | Doctor of Philosophy | Doctorate | Full Time | Miss Megan Sarah Moon |
| Date | Role | Research Topic | Program | Degree Type | Student Load | Student Name |
|---|---|---|---|---|---|---|
| 2022 - 2026 | Co-Supervisor | HYBRIDITY VERSUS HEGEMONY: INTERROGATING THE USE OF ENGLISH IN K-POP | Doctor of Philosophy | Doctorate | Full Time | Dr Megan Sarah Moon |
Available For Media Comment.