Adelaide Business School
Faculty of Arts, Business, Law and Economics
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
Dr Steve Goodman is an Associate Professor in Marketing at the University of Adelaide Business School. Rather than having a particular theoretical area, he chooses to research within the Wine Business context in order to assist those in the Australian Wine Industry make better-informed decisions. He has extensive research in consumer choice and business decision-making in the wine supply chain. As well as publishing in top academic journals he is also published extensively in editor-reviewed industry journals in order to disseminate research findings to practitioners.
His current research interests involve Consumer Engagement, particularly the role of Narrative Transportation, Attention, No and Low Alcohol and Sustainable Practices. Wine Australia has funded his research across projects including
• 12 country study of what influences consumers to choose the wine they choose in On and Off-Premise
• 3 country study on the influences decision-makingision making on what wine to stock
• The role of social media in brand growth (Australia and China)
• Tourist perceptions of gastro-tourism within wine tourism (Australia, USA and China)
A PhD Graduate of the University of Adelaide, Steve's PhD examined the use and impact of the internet for marketing activities within the value chain of the South Australian Wine Industry and identified a marketing planning framework for the firm and its interactions with other firms in its value system. His Honours Degree in Internal Business, from Flinders University, examined the role of the internet in overcoming barriers to SME wineries exporting wine.
Steve has given keynote presentations on Wine Marketing at conferences in Europe and Australia and Wine Tourism in Chile and has extensive consulting experience as a Partner with Souter & Goodman Wine Marketing where he worked with SME Wineries in South Australia, Victoria and Western Australia to design and implement strategies for direct marketing, b2b marketing and cellar door activity. In 2000, he co-founded WINEPAGES (now Daily Wine News), a Daily email newsletter and online Suppliers Directory that reached over 70% of Australian Wineries. He has experience in leadership, sales and marketing roles across a range of industries including real estate and advertising and his consulting experience includes work in the horticulture, wine, travel, food, entertainment and technology sectors.
- My Research
- Grants and Funding
- Professional Activities
My specialisation is in the field of wine marketing and wine business. Driven from my Honours and PhD research as well asexperience running a wine marketing consultancy I am driven to develop learning and insight from empirical research to assist the wine industry practitioner to make better business decisions, design and develop marketing activity for the brand and along the supply chain.
Whilst the wine industry is often seen as a context for research, my interest is in the wine marketing & business as a specialisation.
I am currently involved in wine marketing and business research broadly along the Marketing Communications and Servicescape fields - specifically looking at
- Wine brands and social media
- Events and effects on the wine brand and purchase intent
- Cellar door service and design - impacts on quality perceptions and purchase intent
- Wine advertising messages and impact on brand engagement and purchase intent
I have also examined the use of information and decision making in the wine business, consumer choice for wine in the on and off-premise situations and business decision making along the wine supply chain.
Date Position Institution name 2017 - ongoing Associate Professor in Marketing University of Adelaide 2006 - 2016 Senior Lecturer - Marketing The University of Adelaide 2003 - 2006 Senior Lecturer - Marketing University of South Australia 2002 - 2002 Sessional Lecturer - Marketing University of South Australia 2000 - 2002 Sessional Lecturer - Marketing Flinders University 2000 - 2001 Sessional Lecturer - Marketing The University of Adelaide 1999 - 2006 Partner Souter & Goodman Wine Marketing Consultants 1996 - 1998 Market Manager Yellow Pages Australia 1995 - 1996 Major Accounts Consultant Yellow Pages Australia 1993 - 1995 Advertising Consultant Yellow Pages Australia 1993 - 1993 Manager- Investment Sales Elders Real Estate - Payneham 1992 - 1993 Land Sales Marketing Coordinator Weeks and Macklin 1989 - 1990 Officer Cadet Royal Military College - Duntroon 1987 - 1989 Clerical Officer Court Services Department
Date Institution name Country Title 2009 - 2011 The University of Adelaide Australia Graduate Certificate Higher Education 2000 - 2003 The University of Adelaide Australia PhD 1999 - 1999 Flinders University Australia Honours Degree (First Class) in International Business 1995 - 1998 Flinders University Australia Bachelor of International Business
Date Title Institution name Country 1992 Auctioneer's Certificate Real Estate Institute of South Australia - 1992 Real Estate Sales Certificate TAFE-SA -
Year Citation 2016 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Facebook for Wine Brands: An Analysis of Post Strategies and User Engagement Actions. Poster session presented at the meeting of Academy of WIne Business Research Conference. 2015 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2015). Big Social Data and Social Media Analytics: Tools for exploring Social Media Engagement Behaviour. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference. 2014 Altschwager, T., Conduit, J., Bouzdine-Chameeva, T., & Goodman, S. (2014). Customer Engagement: A comparison between Australian and French Wine Events. Poster session presented at the meeting of Academy of Wine Business Research Conference proceedings. Geisenheim, Germany. 2014 Dolan, R., Fahy, J., Conduit, J., & Goodman, S. (2014). Customer Brand Engagement Behaviour in Online Social Networks: A Conceptual Framework. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Brisbane, Australia. 2014 Altschwager, T., Conduit, J., & Goodman, S. (2014). Dinner or Music: Which Events Enhance Customer Brand Engagement?. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Brisbane, Australia. 2013 Altschwager, T., Conduit, J., & Goodman, S. (2013). Branded Marketing Events: Facilitating Customer Brand Engagement. Poster session presented at the meeting of Academy of Wine Business Research Conference proceedings. St Catharines, Canada. 2013 Altschwager, T., Conduit, J., & Goodman, S. (2013). Facilitating Engagement by Aligning Branded Marketing Events with Consumer Experiential Needs. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference. Auckland, New Zealand.
- Goodman, S, Habel, C and Dolan, R (2012) ‘Interactive Media: A Pathway for Wine Brand Growth’, Grape and Wine Research and Development Corporation (GWRDC) Ref: UA12/04
- Goodman, S (2009) ‘Mapping the Decision Influencers along the Wine Industry Supply Chain’ – Grape and Wine Research and Development Corporation (GWRDC) Ref: UA09/03
- Goodman, S (2006) ‘Mapping the Influencers of Consumer Choice for Wine Selection (On and Off-Premise) in Key export markets’ – Grape and Wine Research and Development Corporation (GWRDC) Ref:USA05/01
Marketing Communications (Undergraduate)
Integrated Marketing Communication (Postgraduate)
Marketing Management (Postgraduate)
Marketing Management (Online)
Service Design & Marketing (MBA)
Current Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2022 Co-Supervisor Multi-foci engagement interplay: An examination within Australian sport Doctor of Philosophy Doctorate Full Time Mr Harrison James De Picot 2022 Co-Supervisor Vice or Virtue: Examining the Factors Influencing the Adoption of NOLO Wines and Plant-Based Meats Doctor of Philosophy Doctorate Full Time Miss Cassidy Lia Shaw 2022 Co-Supervisor Investigating the Aboriginal Narrative of Country in the Contemporary Wine (Tourism) Region Context Master of Philosophy Master Full Time Miss Danielle Femme Deshong 2021 Co-Supervisor Sustaining the Australian wine industry using advanced knowledge of alternative, emerging wine grape varieties Doctor of Philosophy Doctorate Full Time Mrs Laura Veronica Mezei 2021 Co-Supervisor Storytelling for social impact. Pathways to storyhearing and stimuli for action. Doctor of Philosophy Doctorate Full Time Ms Karolina Kaczorowska
Past Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2019 - 2022 Principal Supervisor Divided Attention: The Value of Eye-Tracked High and Low Attention in Consumer Behaviour Doctor of Philosophy Doctorate Full Time Mr Kellen Ewens 2015 - 2019 Co-Supervisor The gastronomic experience of fine Australian wines of provenance and food pairings Doctor of Philosophy Doctorate Full Time Mr Marcell Kustos 2013 - 2015 Principal Supervisor The Impact of Cellar Door Experience on Visitors' Loyalty Intentions Doctor of Philosophy Doctorate Full Time Mr Xiaoyu Chen 2012 - 2015 Co-Supervisor Social Media Engagement Behaviour: A Uses and Gratifications Perspective Doctor of Philosophy Doctorate Full Time Rebecca Marie Dolan 2012 - 2016 Principal Supervisor The Value of Online Advertising: Exploring the Effects of Advertisements on Consumer Perceptions of Media Vehicle Value Doctor of Philosophy Doctorate Full Time Mr Ervin Sim 2011 - 2015 Principal Supervisor Branded Marketing Events: The Influence of Event Experience on Customer Engagement Doctor of Philosophy Doctorate Full Time Miss Teagan Lynette Altschwager 2011 - 2015 Co-Supervisor Exploring the Role of Employer Brand Equity in the Labour Market:
Differences between Existing Employee and Job Seeker Perceptions
Doctor of Philosophy Doctorate Full Time Mr Sultan Alshathry 2010 - 2018 Principal Supervisor The Role of the User in Accounting for SME Wine Businesses Doctor of Philosophy Doctorate Part Time Ms Melanie Jayne Reddaway
Date Role Board name Institution name Country 2012 - ongoing Member Academic Board Le Cordon Bleu - Australia Australia
Date Role Committee Institution Country 2006 - ongoing Member Editorial Advisory Board - Grapegrower and Winemaker - Australia
Date Role Editorial Board Name Institution Country 2008 - ongoing Member European Business Review (Bingley) - -
Date Office Name Institution Country 2012 - ongoing TEQSA Panel of Experts Australia
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