Associate Professor Steven Goodman

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• Appointments

  Date	Position	Institution name
  2017	Associate Professor in Marketing	University of Adelaide
  2006	Senior Lecturer - Marketing	The University of Adelaide
  2003 - 2006	Senior Lecturer - Marketing	University of South Australia
  2002 - 2002	Sessional Lecturer - Marketing	University of South Australia
  2000 - 2002	Sessional Lecturer - Marketing	Flinders University
  2000 - 2001	Sessional Lecturer - Marketing	The University of Adelaide
  1999 - 2006	Partner	Souter & Goodman Wine Marketing Consultants
  1996 - 1998	Market Manager	Yellow Pages Australia
  1995 - 1996	Major Accounts Consultant	Yellow Pages Australia
  1993 - 1995	Advertising Consultant	Yellow Pages Australia
  1993 - 1993	Manager- Investment Sales	Elders Real Estate - Payneham
  1992 - 1993	Land Sales Marketing Coordinator	Weeks and Macklin
  1989 - 1990	Officer Cadet	Royal Military College - Duntroon
  1987 - 1989	Clerical Officer	Court Services Department

• Education

  Date	Institution name	Country	Title
  2009 - 2011	The University of Adelaide	Australia	Graduate Certificate Higher Education
  2000 - 2003	The University of Adelaide	Australia	PhD
  1999 - 1999	Flinders University	Australia	Honours Degree (First Class) in International Business
  1995 - 1998	Flinders University	Australia	Bachelor of International Business

• Certifications

  Date	Title	Institution name	Country
  1992	Auctioneer's Certificate	Real Estate Institute of South Australia	—
  1992	Real Estate Sales Certificate	TAFE-SA	—

• Research Interests

  Marketing Marketing Communications Marketing Management Marketing Measurement

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• Journals

  Year	Citation
  2019	Dolan, R., Conduit, J., Frethey-Bentham, C., Fahy, J., & Goodman, S. (2019). Social media engagement behavior: A framework for engaging customers through social media content. European Journal of Marketing. DOI
  2019	Kustos, M., Goodman, S., Jeffery, D., & Bastian, S. (2019). Using consumer opinion to define New World fine wine: Insights for hospitality. International Journal of Hospitality Management, 83, 180-189. DOI
  2018	Li, H., Wang, H., Li, H., Goodman, S., van der Lee, P., Xu, Z., . . . Yang, P. (2018). The worlds of wine: Old, new and ancient. Wine Economics and Policy, 7(2), 178-182. DOI
  2018	Szolnoki, G., Dolan, R., Forbes, S., Thach, L., & Goodman, S. (2018). Using social media for consumer interaction: An international comparison of winery adoption and activity. Wine Economics and Policy, 7(2), 109-119. DOI Scopus1
  2017	Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2017). Social media: communication strategies, engagement and future research directions. International Journal of Wine Business Research, 29(1), 2-19. DOI Scopus16
  2017	Alshathry, S., Clarke, M., & Goodman, S. (2017). The role of employer brand equity in employee attraction and retention: a unified framework. International Journal of Organizational Analysis, 25(3), 413-431. DOI Scopus2
  2017	Dolan, R., & Goodman, S. (2017). Succeeding on social media: Exploring communication strategies for wine marketing. Journal of Hospitality and Tourism Management, 33, 23-30. DOI Scopus3 WoS3
  2017	Altschwager, T., Conduit, J., Bouzdine-Chameeva, T., & Goodman, S. (2017). Branded marketing events: engaging Australian and French wine consumers. Journal of Service Theory and Practice, 27(2), 336-357. DOI Scopus2 WoS1
  2016	Chen, X., Bruwer, J., Cohen, J., & Goodman, S. (2016). A wine tourist behavior model for Australian winery cellar doors. Tourism Analysis, 21(1), 77-91. DOI Scopus8
  2016	Chen, X., Goodman, S., Bruwer, J., & Cohen, J. (2016). Beyond Better Wine: The Impact of Experiential and Monetary Value on Wine Tourists’ Loyalty Intentions. Asia Pacific Journal of Tourism Research, 21(2), 172-192. DOI Scopus5
  2016	Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Social media engagement behaviour: a uses and gratifications perspective. Journal of Strategic Marketing, 24(3-4), 261-277. DOI Scopus63
  2015	Altschwager, T., Goodman, S., Conduit, J., & Habel, C. (2015). Branded marketing events: a proposed "experiential needs-based" conceptual framework. Event Management, 19(3), 381-390. DOI Scopus3
  2015	Goodman, S., & Remaud, H. (2015). Store choice: how understanding consumer choice of 'where' to shop may assist the small retailer. Journal of Retailing and Consumer Services, 23, 118-124. DOI Scopus17
  2015	Forbes, S., Goodman, S., & Dolan, R. (2015). Adoption of Social Media in the Australian and New Zealand Wine Industries. The Journal of New Business Ideas and Trends, 13(2), 1-14.
  2011	Nelson-Field, K., & Goodman, S. (2011). Identifying and lowering student attrition risk: a counselling interventionist approach. Higher Education Review, 43(3), 31-49.
  2010	Goodman, S. (2010). Purchase decisions along the supply chain. Australian & New Zealand Grapegrower & Winemaker, 553(1), 61-62.
  2010	Goodman, S., & Habel, C. (2010). Part one: Establishing a presence in social media - Facebook. Australian & New Zealand Grapegrower & Winemaker, 559(1), 106-110.
  2010	Goodman, S., & Habel, C. (2010). Twitter: the post-millenial 'SoapBox'. Australian & New Zealand Grapegrower & Winemaker, 561(1), 111-113.
  2009	Casini, L., Corsi, A., & Goodman, S. (2009). Consumer preferences of wine in Italy applying best-worst scaling. The International Journal of Wine Business Research, 21(1), 64-78. DOI Scopus46
  2009	Yu, Y., Sun, H., Goodman, S., Chen, S., & Ma, H. (2009). Chinese choices: a survey of wine consumers in Beijing. The International Journal of Wine Business Research, 21(2), 155-168. DOI Scopus51
  2009	Goodman, S. (2009). An international comparison of retail consumer wine choice. The International Journal of Wine Business Research, 21(1), 41-49. DOI Scopus77
  2009	Goodman, S. (2009). 10 stances on positioning through the eyes of a marketer. Australian & New Zealand Grapegrower & Winemaker, 542, 76-79.
  2008	Habel, C., & Goodman, S. (2008). Complexity modelling in marketing: A look "under the hood" of the NBD. Marketing Bulletin (Online), 19, 1-13.
  2008	Goodman, S., Lockshin, L., & Cohen, E. (2008). Examining market segments and influencers of choice for wine using the Best-Worst choice method. Marketing & Communication, 1(1), 94-112. DOI Scopus10
  2008	Goodman, S., Lockshin, L., & Cohen, E. (2008). Influencers of consumer choice in the on-premise environment: more international comparisons. Australian & New Zealand Grapegrower & Winemaker, 529(1), 76.
  2006	Jarvis, W., Rungie, C., Goodman, S., & Lockshin, L. (2006). Using polarisation to identify variations in behavioural loyalty to price tiers. Journal of Product and Brand Management, 15(4), 257-264. DOI Scopus16
  2005	Jarvis, W., & Goodman, S. (2005). Effective marketing of small brands: niche positions, attribute loyalty and direct marketing. Journal of Product and Brand Management, 14(5), 292-299. DOI
  2004	Goodman, S. (2004). A proposed activity and outcome framework for marketing in the new economy. International Business Review, 1(1), www1-www21.
  2000	Goodman, S. (2000). Online to go global? South Australian SME wineries: exporting and the internet. Australian and New Zealand Wine Industry Journal, 15(4), 3-10.

• Books

  Year	Citation
  2012	Goodman, S. (2012). Principles of wine marketing. Australia: Winetitles Pty Ltd.

• Book Chapters

  Year	Citation
  2016	Xia, Z., Lindsay, N., Seet, P. -S., & Goodman, S. (2016). The faster things change, the more they stay the same: the influence of cultural norms, customs and traditions on venture capital in China. In C. Andressen (Ed.), China's Changing Economy: Trends, Impacts and the Future (pp. 93-109). Abingdon, UK: Routledge.
  2006	Goodman, S. (2006). The role of employer branding in organisational strategy. In Your employer brand - Attract / engage / retain.

• Conference Papers

  Year	Citation
  2016	Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Facebook for Wine Brands: An Analysis of Post Strategies and User Engagement Actions. In Academy of WIne Business Research Conference.
  2015	Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2015). Big Social Data and Social Media Analytics: Tools for exploring Social Media Engagement Behaviour. In Australia and New Zealand Marketing Academy Conference.
  2014	Dolan, R., Fahy, J., Conduit, J., & Goodman, S. (2014). Customer Brand Engagement Behaviour in Online Social Networks: A Conceptual Framework. In Australian and New Zealand Marketing Academy Conference. Brisbane, Australia.
  2014	Altschwager, T., Conduit, J., & Goodman, S. (2014). Dinner or Music: Which Events Enhance Customer Brand Engagement?. In Australian and New Zealand Marketing Academy Conference. Brisbane, Australia.
  2014	Altschwager, T., Conduit, J., Bouzdine-Chameeva, T., & Goodman, S. (2014). Customer Engagement: A comparison between Australian and French Wine Events. In Academy of Wine Business Research Conference proceedings. Geisenheim, Germany.
  2013	Altschwager, T., Conduit, J., & Goodman, S. (2013). Branded Marketing Events: Facilitating Customer Brand Engagement. In Academy of Wine Business Research Conference proceedings. St Catharines, Canada.
  2013	Altschwager, T., Conduit, J., & Goodman, S. (2013). Facilitating Engagement by Aligning Branded Marketing Events with Consumer Experiential Needs. In Australia and New Zealand Marketing Academy Conference. Auckland, New Zealand.
  2013	Dolan, R., & Goodman, S. (2013). South Australian Wine Brands on Facebook: An Exploration of Communication Orientations. In AWBR 2013 : Wine enrichment through experience : Proceedings of the 7th International Conference of the Academy of Wine Business Research. Ontario Canada: Academy of Wine Business Research and Brock University.
  2012	Dolan, R. M., & Goodman, S. P. (2012). Engaging Friends and Influencing People: Consumer Perceptions of Brand Communication Strategies on Facebook. In ANZMAC. Adelaide.
  2011	Altschwager, T., Habel, C., & Goodman, S. (2011). The servicescape response: do brand committed consumers respond differently to the cellar door experience?. In Proceedings of the 6th AWBR International Conference (pp. 1-9). Bordeaux, France: AWBR; Bordeaux Management School.
  2011	Reddaway, M., Goodman, S., & Graves, C. (2011). The role of accounting information in the management of winery SMEs: a review of the broader existing literature and its implications for Australia's wine industry. In Proceedings of the 6th AWBR International Conference (pp. 1-13). Bordeaux, France: AWBR; Bordeaux Management School.
  2011	Matthews, C., Goodman, S., Habel, C., & Somogyi, S. (2011). Wine product bundling: for a new segment of wine consumers. In Proceedings of the 6th AWBR International Conference (pp. 1-9). Bordeaux, France: AWBR; Bordeaux Management School.
  2011	Goodman, S. (2011). Which winery to represent: what influences the distributor's choice?. In Proceedings of the 6th AWBR International Conference (pp. 1-8). Bordeaux, France: Academy of Wine Business Research.
  2010	Xia, Z., Seet, P. S., Goodman, S., & Lindsay, N. (2010). Venture capitalists' decision preferences in China: a best-worst choice modeling approach. In Proceedings of the 7th AGSE International Entrepreneurship Research Exchange (pp. 399-413). CD: Swinburne.
  2010	Stokes, M., Goodman, S., & Rao Hill, S. (2010). Front of package nutritional icons and their influence on adolescent consumers' attitude towards and purchase intentions of packaged food. In Proceedings of ANZMAC Annual conference 2010 (pp. 1-6). www: ANZMAC.
  2010	Goodman, S., Lockshin, L., & Remaud, H. (2010). Where to shop? The influence of store choice characteristics on retail market segmentation. In Proceedings of 5th International conference of the academy of wine business research (pp. 1-7). www: University of Auckland.
  2010	Altschwager, T., Habel, C., & Goodman, S. (2010). Measuring winery cellar door servicescape: testing the validity of a visual content analysis approach. In Proceedings of ANZMAC annual conference 2010 (pp. 1-6). Canterbury: Department of Management, University of Canterbury.
  2009	Johnson, D., Plewa, C., & Goodman, S. (2009). The doctor-patient relationship: Participation, compliance and satisfaction. In Proceedings of the 2009 ANZMAC Annual Conference (pp. 1-9). Australia: Monash University.
  2008	Xia, Z., Seet, P., & Goodman, S. (2008). Best-worst scaling: What it can do for research into venture capital decision-making. In Proceedings of SMU EDGE 2008 (pp. 1-21). CD: GEC.
  2008	Mueller, S., Rungie, C., Goodman, S., Lockshin, L., & Cohen, E. (2008). Is there more information in best worst choice data? Using the variance-covariance matrix to consider consumer heterogeneity. In Proceedings of the 4th International Conference of the Academy of Wine Business Research (pp. 1-19). Italy: AWBR.
  2008	Goodman, S., Lockshin, L., Cohen, E., Fensterseifer, J., Ma, H., d'Hauteville, F., . . . Perrouty, J. (2008). International comparison of consumer choice for wine: a twelve country comparison. In R. M. Goodwin (Ed.), Proceedings of the 4th International Conference of the Academy of Wine Business Research (pp. 1-12). Italy: AWBR.
  2008	Cohen, E., d'Hauteville, F., Goodman, S., Lockshin, L., & Sirieix, L. (2008). A cross-cultural comparison of choice criteria for wine in restaurants. In Proceedings of the 4th International Conference of the Academy of Wine and Business Research (pp. 1-18). Italy: AWBR.
  2008	Casini, L., Corsi, A., Lockshin, L., Cohen, E., & Goodman, S. (2008). Consumer preferences of wine in Italy applying best-worst scaling. In Proceedings of 4th International Conference of the Academy of Wine Business Research (pp. 1-19). Italy: AWBR.
  2008	Goodman, S. (2008). Wine Preferences and Market Segmentation:an application of the BEST:WORST Method to Italian consumers. In 31st World Congress of Vine and Wine, 6th General Assembly of the O.I.V. (pp. 0 pages). Verona, Italy.
  2008	Cohen, E., d'Hauteville, F., Goodman, S., Lockshin, L., & Sirieix, L. (2008). Une étude interculturelle des critères de choix d’un vin au restaurant. In 24th International Congress of the French Marketing Association (pp. 24). Paris, France.
  2006	Goodman, S., Lockshin, L., & Cohen, E. (2006). Using the best-worst method to examine market segments and identify different influences of consumer choice. In D. Hauteville (Ed.), Proceedings of the 3rd International Wine Business & Marketing Conference (pp. 1-15). France: Academy of Wine Business Research.
  2006	Zucca, G., Cohen, E., Goodman, S., & Lockshin, L. (2006). Using best-worst scaling surveys to assess customer wine purchasing decisions in small wineries. In Leonardo Casini (Ed.), Proceedings of WIW 2006 (pp. 1-12). Florence, Italy: UniCeSV.
  2005	Goodman, S., Lockshin, L., & Cohen, E. (2005). Best-Worst Scaling: A simple method to determine drinks and wine style preferences. In 2nd International Wine Marketing Symposium Proceedings, Sonoma. State University of Sonoma, USA.
  2005	Nelson-Field, K., & Goodman, S. (2005). Reducing attrition rates: A student counselling approach. In Australian and New Zealand Marketing Academy Conference Proceedings 2005 (pp. 145-150). Perth: ANZMAC.
  2005	Hemphill, E., Dubelaar, C., Goodman, S., & Geursen, G. (2005). Interaction between the salesperson and customer: A framework for improving the sales outcome. In American Marketing Association Winter Educators Conference 2005 Proceedings (pp. 242-252). Online: American Marketing Association (AMA).
  2004	Hemphill, E., Dubelaar, C., Geursen, G., & Goodman, S. (2004). What gives salespeople their competitive edge?. In Australian and New Zealand Marketing Academy Conference 2004 Proceedings (pp. 6 pages). Wellington: ANZMAC.
  2004	Jarvis, W., Goodman, S., & Rungie, C. (2004). Using the polarisation index to explain the structure of price tiers. In Australian and New Zealand Marketing Academy Conference 2004 Proceedings (pp. 6 pages). Wellington: ANZMAC.
  2004	Goodman, S. (2004). Competitive: Advantage or benefit?. In Australian and New Zealand Marketing Academy Conference 2004 Proceedings (pp. 8 pages). Wellington: ANZMAC.
  2004	Habel, C., Rungie, C., & Goodman, S. (2004). An “Agent Based Modeling” Perspective of the Dirichlet Model. In Abstracts and programme, ANZMAC 2004 : marketing accountabilities and responsibilities (pp. 7 pages). Online: Australian & New Zealand Marketing Academy.
  2004	Goodman, S. (2004). Increasing marketing's contribution through value creation. In ANZMAC 2004: : marketing accountabilities and responsibilities : proceedings, 29 November-1 December 2004 (pp. 8 pages). New Zealand: ANZMAC.
  2003	Goodman, S. (2003). Competitive benefits: An outcome approach to marketing in the new economy. In British Academy of Management Conference 2003 Proceedings (pp. 1-15). Harrogate: BAM.
  2003	Goodman, S. (2003). A marketing activity framework for the new economy. In British Academy of Management Conference 2003 (pp. 16 pages). Harrogate: BAM.
  2003	Goodman, S. (2003). Time as a factor in the firm adopting and realising benefits from internet marketing. In Australian and New Zealand Marketing Academy Conference 2003 Proceedings (pp. 8 pages). Adelaide: ANZMAC.

Marketing Communications (Undergraduate)

Integrated Marketing Communication (Postgraduate)

Marketing Management (Postgraduate)

Marketing Management (Online)

Service Design & Marketing (MBA)

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• Current Higher Degree by Research Supervision (University of Adelaide)

  Date	Role	Research Topic	Program	Degree Type	Student Load	Student Name
  2019	Principal Supervisor	Attention Divided: The Cost of Intentionally Diverting Attention with Rich Media	Doctor of Philosophy	Doctorate	Full Time	Mr Kellen Ewens

• Past Higher Degree by Research Supervision (University of Adelaide)

  Date	Role	Research Topic	Program	Degree Type	Student Load	Student Name
  2015 - 2019	Co-Supervisor	The gastronomic experience of fine Australian wines of provenance and food pairings	Doctor of Philosophy	Doctorate	Full Time	Mr Marcell Kustos
  2013 - 2015	Principal Supervisor	The Impact of Cellar Door Experience on Visitors' Loyalty Intentions	Doctor of Philosophy	Doctorate	Full Time	Mr Xiaoyu Chen
  2012 - 2015	Co-Supervisor	Social Media Engagement Behaviour: A Uses and Gratifications Perspective	Doctor of Philosophy	Doctorate	Full Time	Rebecca Marie Dolan
  2012 - 2016	Principal Supervisor	The Value of Online Advertising: Exploring the Effects of Advertisements on Consumer Perceptions of Media Vehicle Value	Doctor of Philosophy	Doctorate	Full Time	Mr Ervin Sim
  2011 - 2015	Principal Supervisor	Branded Marketing Events: The Influence of Event Experience on Customer Engagement	Doctor of Philosophy	Doctorate	Full Time	Miss Teagan Lynette Altschwager
  2011 - 2015	Co-Supervisor	Exploring the Role of Employer Brand Equity in the Labour Market: Differences between Existing Employee and Job Seeker Perceptions	Doctor of Philosophy	Doctorate	Full Time	Mr Sultan Alshathry
  2010 - 2018	Principal Supervisor	The Role of the User in Accounting for SME Wine Businesses	Doctor of Philosophy	Doctorate	Part Time	Ms Melanie Jayne Reddaway

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• Board Memberships

  Date	Role	Board name	Institution name	Country
  2012 - ongoing	Member	Academic Board	Le Cordon Bleu - Australia	Australia

• Committee Memberships

  Date	Role	Committee	Institution	Country
  2006 - ongoing	Member	Editorial Advisory Board - Grapegrower and Winemaker	—	Australia

• Editorial Boards

  Date	Role	Editorial Board Name	Institution	Country
  2008 - ongoing	Member	European Business Review (Bingley)	—	—

• Offices Held

  Date	Office Name	Institution	Country
  2012 - ongoing	TEQSA	Panel of Experts	Australia

• Position: Associate Professorr - Marketing
• Phone: 83137044
• Email: steve.goodman@adelaide.edu.au
• Fax: 8223 4782
• Campus: North Terrace
• Building: Nexus 10 Tower, floor 10
• Room: 10 09
• Org Unit: Business School Office