Steve Goodman

Research Interests

Marketing Marketing Communications Marketing Management Marketing Measurement

APrf Steve Goodman

Associate Professor

School of Marketing

College of Business and Law

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Dr Steve Goodman is an Associate Professor in Marketing at the University of Adelaide Business School. Rather than having a particular theoretical area, he chooses to research within the Wine Business context in order to assist those in the Australian Wine Industry make better-informed decisions. He has extensive research in consumer choice and business decision-making in the wine supply chain. As well as publishing in top academic journals he is also published extensively in editor-reviewed industry journals in order to disseminate research findings to practitioners.His current research interests involve Consumer Engagement, particularly the role of Narrative Transportation, Attention, No and Low Alcohol and Sustainable Practices. Wine Australia has funded his research across projects including• 12 country study of what influences consumers to choose the wine they choose in On and Off-Premise• 3 country study on the influences decision-makingision making on what wine to stock• The role of social media in brand growth (Australia and China)• Tourist perceptions of gastro-tourism within wine tourism (Australia, USA and China)A PhD Graduate of the University of Adelaide, Steve's PhD examined the use and impact of the internet for marketing activities within the value chain of the South Australian Wine Industry and identified a marketing planning framework for the firm and its interactions with other firms in its value system. His Honours Degree in Internal Business, from Flinders University, examined the role of the internet in overcoming barriers to SME wineries exporting wine.Steve has given keynote presentations on Wine Marketing at conferences in Europe and Australia and Wine Tourism in Chile and has extensive consulting experience as a Partner with Souter & Goodman Wine Marketing where he worked with SME Wineries in South Australia, Victoria and Western Australia to design and implement strategies for direct marketing, b2b marketing and cellar door activity. In 2000, he co-founded WINEPAGES (now Daily Wine News), a Daily email newsletter and online Suppliers Directory that reached over 70% of Australian Wineries. He has experience in leadership, sales and marketing roles across a range of industries including real estate and advertising and his consulting experience includes work in the horticulture, wine, travel, food, entertainment and technology sectors.

My specialisation is in the field of wine marketing and wine business.  Driven from my Honours and PhD research as well asexperience running a wine marketing consultancy I am driven to develop learning and insight from empirical research to assist the wine industry practitioner to make better business decisions, design and develop marketing activity for the brand and along the supply chain.

Whilst the wine industry is often seen as a context for research, my interest is in the wine marketing & business as a specialisation.

I am currently involved in wine marketing and business research broadly along the Marketing Communications and Servicescape fields - specifically looking at

  • Wine brands and social media
  • Events and effects on the wine brand and purchase intent
  • Cellar door service and design - impacts on quality perceptions and purchase intent
  • Wine advertising messages and impact on brand engagement and purchase intent

I have also examined the use of information and decision making in the wine business, consumer choice for wine in the on and off-premise situations and business decision making along the wine supply chain.

Date Position Institution name
2017 - ongoing Associate Professor in Marketing University of Adelaide
2006 - 2016 Senior Lecturer - Marketing The University of Adelaide
2003 - 2006 Senior Lecturer - Marketing University of South Australia
2002 - 2002 Sessional Lecturer - Marketing University of South Australia
2000 - 2002 Sessional Lecturer - Marketing Flinders University
2000 - 2001 Sessional Lecturer - Marketing The University of Adelaide
1999 - 2006 Partner Souter & Goodman Wine Marketing Consultants
1996 - 1998 Market Manager Yellow Pages Australia
1995 - 1996 Major Accounts Consultant Yellow Pages Australia
1993 - 1995 Advertising Consultant Yellow Pages Australia
1993 - 1993 Manager- Investment Sales Elders Real Estate - Payneham
1992 - 1993 Land Sales Marketing Coordinator Weeks and Macklin
1989 - 1990 Officer Cadet Royal Military College - Duntroon
1987 - 1989 Clerical Officer Court Services Department

Date Institution name Country Title
2009 - 2011 The University of Adelaide Australia Graduate Certificate Higher Education
2000 - 2003 The University of Adelaide Australia PhD
1999 - 1999 Flinders University Australia Honours Degree (First Class) in International Business
1995 - 1998 Flinders University Australia Bachelor of International Business

Date Title Institution name Country
1992 Auctioneer's Certificate Real Estate Institute of South Australia -
1992 Real Estate Sales Certificate TAFE-SA -

Year Citation
2025 Shaw, C. L., Dolan, R., Corsi, A. M., & Goodman, S. (2025). From Vice to Virtue: Disentangling Consumer Engagement With Regular and Innovative Wine and Meat Products. Australasian Marketing Journal, 18 pages.
DOI
2025 Ford, H., Dolan, R., Goodman, S., Bastian, S., Pearson, W., & Corsi, A. M. (2025). Exploring consumers’ drinking behaviour regarding no-, low- and mid- alcohol wines: a systematic scoping review and guiding framework. Journal of Marketing Management, 41(7-8), 1-31.
DOI Scopus4 WoS2
2025 Kaczorowska, K., Conduit, J., & Goodman, S. (2025). Evoking Altruistic Behaviours: The Effects of Storytelling in Different Narrative Modes. Australasian Marketing Journal, 24 pages.
DOI
2024 Kaczorowska, K., Conduit, J., & Goodman, S. (2024). Engaging through storytelling: the interplay of engagement with a story, cause, and charity. Journal of Brand Management, 31(3), 265-292.
DOI Scopus11 WoS11
2023 Shaw, C. L., Dolan, R., Corsi, A. M., Goodman, S., & Pearson, W. (2023). Exploring the barriers and triggers towards the adoption of low- and no-alcohol (NOLO) wines. Food Quality and Preference, 110, 104932.
DOI Scopus19 WoS20
2022 Altschwager, T., Conduit, J., Karpen, I., & Goodman, S. (2022). Event Engagement: Using event experiences to build brands. Australasian Marketing Journal, 32(1), 31-44.
DOI Scopus3
2021 Mezei, L. V., Johnson, T. E., Goodman, S., Collins, C., & Bastian, S. E. P. (2021). Meeting the demands of climate change: Australian consumer acceptance and sensory profiling of red wines produced from non-traditional red grape varieties. Oeno One, 55(2), 29-46.
DOI Scopus21 WoS21
2021 Kustos, M., Goodman, S., Jeffery, D. W., & Bastian, S. E. P. (2021). Appropriate food and wine pairings and wine provenance information: Potential tools for developing memorable dining experiences. Food Quality and Preference, 94, 1-11.
DOI Scopus22 WoS21
2020 Kustos, M., Gambetta, J. M., Jeffery, D. W., Heymann, H., Goodman, S., & Bastian, S. E. P. (2020). A matter of place: sensory and chemical characterisation of fine Australian Chardonnay and Shiraz wines of provenance. Food Research International, 130, 1-11.
DOI Scopus49 WoS48 Europe PMC14
2020 Kustos, M., Heymann, H., Jeffery, D. W., Goodman, S., & Bastian, S. E. P. (2020). Intertwined: What makes food and wine pairings appropriate?. Food Research International, 136, 16 pages.
DOI Scopus23 WoS20 Europe PMC6
2019 Kustos, M., Goodman, S., Jeffery, D. W., & Bastian, S. E. P. (2019). Using consumer opinion to define New World fine wine: Insights for hospitality. International Journal of Hospitality Management, 83, 180-189.
DOI Scopus30 WoS28
2019 Dolan, R., Conduit, J., Frethey Bentham, C., Fahy, J., & Goodman, S. (2019). Social Media Engagement Behavior: A Framework for Engaging Customers in Social Media Content. European Journal of Marketing, 53(10), 2213-2243.
DOI Scopus437 WoS353
2018 Li, H., Wang, H., Li, H., Goodman, S., van der Lee, P., Xu, Z., . . . Yang, P. (2018). The worlds of wine: Old, new and ancient. Wine Economics and Policy, 7(2), 178-182.
DOI Scopus40
2018 Szolnoki, G., Dolan, R., Forbes, S., Thach, L., & Goodman, S. (2018). Using social media for consumer interaction: An international comparison of winery adoption and activity. Wine Economics and Policy, 7(2), 109-119.
DOI Scopus57
2017 Alshathry, S., Clarke, M., & Goodman, S. (2017). The role of employer brand equity in employee attraction and retention: a unified framework. International Journal of Organizational Analysis, 25(3), 413-431.
DOI Scopus50 WoS39
2017 Dolan, R., & Goodman, S. (2017). Succeeding on social media: Exploring communication strategies for wine marketing. Journal of Hospitality and Tourism Management, 33, 23-30.
DOI Scopus37 WoS23
2017 Altschwager, T., Conduit, J., Bouzdine-Chameeva, T., & Goodman, S. (2017). Branded marketing events: engaging Australian and French wine consumers. Journal of Service Theory and Practice, 27(2), 336-357.
DOI Scopus22 WoS19
2017 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2017). Social Media: Communication Strategies, Engagement and Future Research Directions. International Journal of Wine Business Research, 29(1), 2-19.
DOI Scopus66 WoS49
2016 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Social media engagement behaviour: a uses and gratifications perspective. Journal of Strategic Marketing, 24(3-4), 261-277.
DOI Scopus588 WoS486
2016 Chen, X., Bruwer, J., Cohen, J., & Goodman, S. (2016). A wine tourist behavior model for Australian winery cellar doors. Tourism Analysis, 21(1), 77-91.
DOI Scopus19 WoS19
2016 Chen, X., Goodman, S., Bruwer, J., & Cohen, J. (2016). Beyond Better Wine: The Impact of Experiential and Monetary Value on Wine Tourists’ Loyalty Intentions. Asia Pacific Journal of Tourism Research, 21(2), 172-192.
DOI Scopus41 WoS31
2015 Goodman, S., & Remaud, H. (2015). Store choice: how understanding consumer choice of 'where' to shop may assist the small retailer. Journal of Retailing and Consumer Services, 23, 118-124.
DOI Scopus39 WoS32
2015 Altschwager, T., Goodman, S., Conduit, J., & Habel, C. (2015). Branded marketing events: a proposed "experiential needs-based" conceptual framework. Event Management, 19(3), 381-390.
DOI Scopus5
2015 Forbes, S., Goodman, S., & Dolan, R. (2015). Adoption of Social Media in the Australian and New Zealand Wine Industries. The Journal of New Business Ideas and Trends, 13(2), 1-14.
2011 Nelson-Field, K., & Goodman, S. (2011). Identifying and lowering student attrition risk: a counselling interventionist approach. Higher Education Review, 43(3), 31-49.
2010 Goodman, S. (2010). Purchase decisions along the supply chain. Australian & New Zealand Grapegrower & Winemaker, 553(1), 61-62.
2010 Goodman, S., & Habel, C. (2010). Part one: Establishing a presence in social media - Facebook. Australian & New Zealand Grapegrower & Winemaker, 559(1), 106-110.
2010 Goodman, S., & Habel, C. (2010). Twitter: the post-millenial 'SoapBox'. Australian & New Zealand Grapegrower & Winemaker, 561(1), 111-113.
2009 Casini, L., Corsi, A., & Goodman, S. (2009). Consumer preferences of wine in Italy applying best-worst scaling. The International Journal of Wine Business Research, 21(1), 64-78.
DOI Scopus97 WoS70
2009 Yu, Y., Sun, H., Goodman, S., Chen, S., & Ma, H. (2009). Chinese choices: a survey of wine consumers in Beijing. The International Journal of Wine Business Research, 21(2), 155-168.
DOI Scopus82 WoS65
2009 Goodman, S. (2009). An international comparison of retail consumer wine choice. The International Journal of Wine Business Research, 21(1), 41-49.
DOI Scopus130 WoS106
2009 Goodman, S. (2009). 10 stances on positioning through the eyes of a marketer. Australian & New Zealand Grapegrower & Winemaker, 542, 76-79.
2009 Cohen, E., & Goodman, S. (2009). Guest editorial. International Journal of Wine Business Research, 21(1), 20.
DOI
2008 Habel, C., & Goodman, S. (2008). Complexity modelling in marketing: A look "under the hood" of the NBD. Marketing Bulletin (Online), 19, 1-13.
2008 Goodman, S., Lockshin, L., & Cohen, E. (2008). Examining market segments and influencers of choice for wine using the Best-Worst choice method. Marketing & Communication, 1(1), 94-112.
DOI Scopus15
2008 Goodman, S., Lockshin, L., & Cohen, E. (2008). Influencers of consumer choice in the on-premise environment: more international comparisons. Australian & New Zealand Grapegrower & Winemaker, 529(1), 76.
2006 Jarvis, W., Rungie, C., Goodman, S., & Lockshin, L. (2006). Using polarisation to identify variations in behavioural loyalty to price tiers. Journal of Product and Brand Management, 15(4), 257-264.
DOI Scopus21 WoS20
2005 Jarvis, W., & Goodman, S. (2005). Effective marketing of small brands: niche positions, attribute loyalty and direct marketing. Journal of Product and Brand Management, 14(5), 292-299.
DOI Scopus61 WoS51
2004 Goodman, S. (2004). A proposed activity and outcome framework for marketing in the new economy. International Business Review, 1(1), www1-www21.
2000 Goodman, S. (2000). Online to go global? South Australian SME wineries: exporting and the internet. Australian and New Zealand Wine Industry Journal, 15(4), 3-10.

Year Citation
2020 Kustos, M., Jeffery, D., Goodman, S., Heymann, H., & Bastian, S. (2020). Terroir in Tasting: A sensory approach for marketing fine Australian wines of provenance as memorable experiences. In M. Rienth, & A. Tarasov (Eds.), IVES Conference Series, People shaping terroir, Terroir 2020 (pp. 8 pages). Villenave d'Ornon, France: International Viticulture & Enology Society.
2016 Alshathry, S., Clarke, M., & Goodman, S. (2016). Antecedents and Consequences of Employer Brand Equity: Towards a Conceptual Framework. In 16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing (pp. 865). The Academy of Marketing Science: SPRINGER INT PUBLISHING AG.
DOI
2013 Dolan, R., & Goodman, S. (2013). South Australian Wine Brands on Facebook: An Exploration of Communication Orientations. In AWBR 2013 : Wine enrichment through experience : Proceedings of the 7th International Conference of the Academy of Wine Business Research. Ontario Canada: Academy of Wine Business Research and Brock University.
2012 Dolan, R. M., & Goodman, S. P. (2012). Engaging Friends and Influencing People: Consumer Perceptions of Brand Communication Strategies on Facebook. In ANZMAC. Adelaide.
2011 Altschwager, T., Habel, C., & Goodman, S. (2011). The servicescape response: do brand committed consumers respond differently to the cellar door experience?. In Proceedings of the 6th AWBR International Conference (pp. 1-9). Bordeaux, France: AWBR; Bordeaux Management School.
2011 Reddaway, M., Goodman, S., & Graves, C. (2011). The role of accounting information in the management of winery SMEs: a review of the broader existing literature and its implications for Australia's wine industry. In Proceedings of the 6th AWBR International Conference (pp. 1-13). Bordeaux, France: AWBR; Bordeaux Management School.
2011 Matthews, C., Goodman, S., Habel, C., & Somogyi, S. (2011). Wine product bundling: for a new segment of wine consumers. In Proceedings of the 6th AWBR International Conference (pp. 1-9). Bordeaux, France: AWBR; Bordeaux Management School.
2011 Goodman, S. (2011). Which winery to represent: what influences the distributor's choice?. In Proceedings of the 6th AWBR International Conference (pp. 1-8). Bordeaux, France: Academy of Wine Business Research.
2010 Xia, Z., Seet, P., Goodman, S., & Lindsay, N. (2010). Venture capitalists' decision preferences in China: a best-worst choice modeling approach. In Proceedings of the 7th AGSE International Entrepreneurship Research Exchange (pp. 399-413). CD: Swinburne.
2010 Stokes, M., Goodman, S., & Rao Hill, S. (2010). Front of package nutritional icons and their influence on adolescent consumers' attitude towards and purchase intentions of packaged food. In Proceedings of ANZMAC Annual conference 2010 (pp. 1-6). www: ANZMAC.
2010 Goodman, S., Lockshin, L., & Remaud, H. (2010). Where to shop? The influence of store choice characteristics on retail market segmentation. In Proceedings of 5th International conference of the academy of wine business research (pp. 1-7). www: University of Auckland.
2010 Altschwager, T., Habel, C., & Goodman, S. (2010). Measuring winery cellar door servicescape: testing the validity of a visual content analysis approach. In Proceedings of ANZMAC annual conference 2010 (pp. 1-6). Canterbury: Department of Management, University of Canterbury.
2009 Johnson, D., Plewa, C., & Goodman, S. (2009). The doctor-patient relationship: Participation, compliance and satisfaction. In Proceedings of the 2009 ANZMAC Annual Conference (pp. 1-9). Australia: Monash University.
2008 Xia, Z., Seet, P., & Goodman, S. (2008). Best-worst scaling: What it can do for research into venture capital decision-making. In Proceedings of SMU EDGE 2008 (pp. 1-21). CD: GEC.
2008 Mueller, S., Rungie, C., Goodman, S., Lockshin, L., & Cohen, E. (2008). Is there more information in best worst choice data? Using the variance-covariance matrix to consider consumer heterogeneity. In Proceedings of the 4th International Conference of the Academy of Wine Business Research (pp. 1-19). Italy: AWBR.
2008 Goodman, S., Lockshin, L., Cohen, E., Fensterseifer, J., Ma, H., d'Hauteville, F., . . . Perrouty, J. (2008). International comparison of consumer choice for wine: a twelve country comparison. In R. Goodwin (Ed.), Proceedings of the 4th International Conference of the Academy of Wine Business Research (pp. 1-12). Italy: AWBR.
2008 Cohen, E., d'Hauteville, F., Goodman, S., Lockshin, L., & Sirieix, L. (2008). A cross-cultural comparison of choice criteria for wine in restaurants. In Proceedings of the 4th International Conference of the Academy of Wine and Business Research (pp. 1-18). Italy: AWBR.
2008 Casini, L., Corsi, A., Lockshin, L., Cohen, E., & Goodman, S. (2008). Consumer preferences of wine in Italy applying best-worst scaling. In Proceedings of 4th International Conference of the Academy of Wine Business Research (pp. 1-19). Italy: AWBR.
2008 Goodman, S. (2008). Wine Preferences and Market Segmentation:an application of the BEST:WORST Method to Italian consumers. In 31st World Congress of Vine and Wine, 6th General Assembly of the O.I.V. (pp. 0 pages). Verona, Italy.
2008 Cohen, E., d'Hauteville, F., Goodman, S., Lockshin, L., & Sirieix, L. (2008). Une étude interculturelle des critères de choix d’un vin au restaurant. In 24th International Congress of the French Marketing Association (pp. 24). Paris, France.
2006 Goodman, S., Lockshin, L., & Cohen, E. (2006). Using the best-worst method to examine market segments and identify different influences of consumer choice. In D. Hauteville (Ed.), Proceedings of the 3rd International Wine Business & Marketing Conference (pp. 1-15). France: Academy of Wine Business Research.
2006 Zucca, G., Cohen, E., Goodman, S., & Lockshin, L. (2006). Using best-worst scaling surveys to assess customer wine purchasing decisions in small wineries. In Leonardo Casini (Ed.), Proceedings of WIW 2006 (pp. 1-12). Florence, Italy: UniCeSV.
2005 Goodman, S., Lockshin, L., & Cohen, E. (2005). Best-Worst Scaling: A simple method to determine drinks and wine style preferences. In 2nd International Wine Marketing Symposium Proceedings, Sonoma. USA: Sonoma State University - School of Business & Economics Wine Business Program.
2005 Nelson-Field, K., & Goodman, S. (2005). Reducing attrition rates: A student counselling approach. In Australian and New Zealand Marketing Academy Conference Proceedings 2005 (pp. 145-150). Perth: ANZMAC.
2005 Hemphill, E., Dubelaar, C., Goodman, S., & Geursen, G. (2005). Interaction between the salesperson and customer: A framework for improving the sales outcome. In American Marketing Association Winter Educators Conference 2005 Proceedings (pp. 242-252). Online: American Marketing Association (AMA).
2004 Hemphill, E., Dubelaar, C., Geursen, G., & Goodman, S. (2004). What gives salespeople their competitive edge?. In Australian and New Zealand Marketing Academy Conference 2004 Proceedings (pp. 6 pages). Wellington: ANZMAC.
2004 Jarvis, W., Goodman, S., & Rungie, C. (2004). Using the polarisation index to explain the structure of price tiers. In Australian and New Zealand Marketing Academy Conference 2004 Proceedings (pp. 6 pages). Wellington: ANZMAC.
2004 Goodman, S. (2004). Competitive: Advantage or benefit?. In Australian and New Zealand Marketing Academy Conference 2004 Proceedings (pp. 8 pages). Wellington: ANZMAC.
2004 Habel, C., Rungie, C., & Goodman, S. (2004). An “Agent Based Modeling” Perspective of the Dirichlet Model. In Abstracts and programme, ANZMAC 2004 : marketing accountabilities and responsibilities (pp. 7 pages). Online: Australian & New Zealand Marketing Academy.
2004 Goodman, S. (2004). Increasing marketing's contribution through value creation. In ANZMAC 2004: : marketing accountabilities and responsibilities : proceedings, 29 November-1 December 2004 (pp. 8 pages). New Zealand: ANZMAC.
2003 Goodman, S. (2003). Competitive benefits: An outcome approach to marketing in the new economy. In British Academy of Management Conference 2003 Proceedings (pp. 1-15). Harrogate: BAM.
2003 Goodman, S. (2003). A marketing activity framework for the new economy. In British Academy of Management Conference 2003 (pp. 16 pages). Harrogate: BAM.
2003 Goodman, S. (2003). Time as a factor in the firm adopting and realising benefits from internet marketing. In Australian and New Zealand Marketing Academy Conference 2003 Proceedings (pp. 8 pages). Adelaide: ANZMAC.

Year Citation
2016 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Facebook for Wine Brands: An Analysis of Post Strategies and User Engagement Actions. Poster session presented at the meeting of Academy of WIne Business Research Conference.
2015 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2015). Big Social Data and Social Media Analytics: Tools for exploring Social Media Engagement Behaviour. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference.
2014 Altschwager, T., Conduit, J., Bouzdine-Chameeva, T., & Goodman, S. (2014). Customer Engagement: A comparison between Australian and French Wine Events. Poster session presented at the meeting of Academy of Wine Business Research Conference proceedings. Geisenheim, Germany.
2014 Dolan, R., Fahy, J., Conduit, J., & Goodman, S. (2014). Customer Brand Engagement Behaviour in Online Social Networks: A Conceptual Framework. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Brisbane, Australia.
2014 Altschwager, T., Conduit, J., & Goodman, S. (2014). Dinner or Music: Which Events Enhance Customer Brand Engagement?. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Brisbane, Australia.
2013 Altschwager, T., Conduit, J., & Goodman, S. (2013). Branded Marketing Events: Facilitating Customer Brand Engagement. Poster session presented at the meeting of Academy of Wine Business Research Conference proceedings. St Catharines, Canada.
2013 Altschwager, T., Conduit, J., & Goodman, S. (2013). Facilitating Engagement by Aligning Branded Marketing Events with Consumer Experiential Needs. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference. Auckland, New Zealand.
  • Goodman, S, Habel, C and Dolan, R (2012) ‘Interactive Media: A Pathway for Wine Brand Growth’, Grape and Wine Research and Development Corporation (GWRDC) Ref: UA12/04
  • Goodman, S (2009) ‘Mapping the Decision Influencers along the Wine Industry Supply Chain’ – Grape and Wine Research and Development Corporation (GWRDC) Ref: UA09/03
  • Goodman, S (2006) ‘Mapping the Influencers of Consumer Choice for Wine Selection (On and Off-Premise) in Key export markets’ – Grape and Wine Research and Development Corporation (GWRDC) Ref:USA05/01

Marketing Communications (Undergraduate)

Integrated Marketing Communication (Postgraduate)

Marketing Management (Postgraduate)

Marketing Management (Online)

Service Design & Marketing (MBA)

 

 

 

 

Date Role Research Topic Program Degree Type Student Load Student Name
2022 Co-Supervisor Multi-foci engagement interplay: An examination within Australian sport Doctor of Philosophy Doctorate Full Time Mr Harrison James De Picot
2022 Co-Supervisor Multi-foci engagement interplay: An examination within Australian sport Doctor of Philosophy Doctorate Full Time Mr Harrison James De Picot
2021 Co-Supervisor Sustaining the Australian wine industry using advanced knowledge of alternative, emerging wine grape varieties Doctor of Philosophy Doctorate Full Time Mrs Laura Veronica Mezei
2021 Co-Supervisor Sustaining the Australian wine industry using advanced knowledge of alternative, emerging wine grape varieties Doctor of Philosophy Doctorate Full Time Mrs Laura Veronica Mezei

Date Role Research Topic Program Degree Type Student Load Student Name
2021 - 2025 Principal Supervisor Storytelling for Social Impact. Pathways to Storyhearing and Stimuli for Action. Doctor of Philosophy Doctorate Full Time Ms Karolina Kaczorowska
2019 - 2022 Principal Supervisor Divided Attention: The Value of Eye-Tracked High and Low Attention in Consumer Behaviour Doctor of Philosophy Doctorate Full Time Mr Kellen Ewens
2015 - 2019 Co-Supervisor The gastronomic experience of fine Australian wines of provenance and food pairings Doctor of Philosophy Doctorate Full Time Mr Marcell Kustos
2013 - 2015 Principal Supervisor The Impact of Cellar Door Experience on Visitors' Loyalty Intentions Doctor of Philosophy Doctorate Full Time Mr Xiaoyu Chen
2012 - 2015 Co-Supervisor Social Media Engagement Behaviour: A Uses and Gratifications Perspective Doctor of Philosophy Doctorate Full Time APrf Rebecca Marie Dolan
2012 - 2016 Principal Supervisor The Value of Online Advertising: Exploring the Effects of Advertisements on Consumer Perceptions of Media Vehicle Value Doctor of Philosophy Doctorate Full Time Mr Ervin Sim
2011 - 2015 Principal Supervisor Branded Marketing Events: The Influence of Event Experience on Customer Engagement Doctor of Philosophy Doctorate Full Time Miss Teagan Lynette Altschwager
2011 - 2015 Co-Supervisor Exploring the Role of Employer Brand Equity in the Labour Market:
Differences between Existing Employee and Job Seeker Perceptions		 Doctor of Philosophy Doctorate Full Time Mr Sultan Alshathry
2010 - 2018 Principal Supervisor The Role of the User in Accounting for SME Wine Businesses Doctor of Philosophy Doctorate Part Time Ms Melanie Jayne Reddaway

Date Role Board name Institution name Country
2012 - ongoing Member Academic Board Le Cordon Bleu - Australia Australia

Date Role Committee Institution Country
2006 - ongoing Member Editorial Advisory Board - Grapegrower and Winemaker - Australia

Date Role Editorial Board Name Institution Country
2008 - ongoing Member European Business Review (Bingley) - -

Date Office Name Institution Country
2012 - ongoing TEQSA Panel of Experts Australia

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