
Associate Professor Steve Goodman
Associate Prof/Reader
Adelaide Business School
Faculty of Arts, Business, Law and Economics
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
Dr Steve Goodman is an Associate Professor in Marketing at the University of Adelaide Business School. Rather than having a particular theoretical area, he chooses to research within the Wine Business context in order to assist those in the Australian Wine Industry make better-informed decisions. He has extensive research in consumer choice and business decision-making in the wine supply chain. As well as publishing in top academic journals he is also published extensively in editor-reviewed industry journals in order to disseminate research findings to practitioners.
His current research interests involve Consumer Engagement, particularly the role of Narrative Transportation, Attention, No and Low Alcohol and Sustainable Practices. Wine Australia has funded his research across projects including
• 12 country study of what influences consumers to choose the wine they choose in On and Off-Premise
• 3 country study on the influences decision-makingision making on what wine to stock
• The role of social media in brand growth (Australia and China)
• Tourist perceptions of gastro-tourism within wine tourism (Australia, USA and China)
A PhD Graduate of the University of Adelaide, Steve's PhD examined the use and impact of the internet for marketing activities within the value chain of the South Australian Wine Industry and identified a marketing planning framework for the firm and its interactions with other firms in its value system. His Honours Degree in Internal Business, from Flinders University, examined the role of the internet in overcoming barriers to SME wineries exporting wine.
Steve has given keynote presentations on Wine Marketing at conferences in Europe and Australia and Wine Tourism in Chile and has extensive consulting experience as a Partner with Souter & Goodman Wine Marketing where he worked with SME Wineries in South Australia, Victoria and Western Australia to design and implement strategies for direct marketing, b2b marketing and cellar door activity. In 2000, he co-founded WINEPAGES (now Daily Wine News), a Daily email newsletter and online Suppliers Directory that reached over 70% of Australian Wineries. He has experience in leadership, sales and marketing roles across a range of industries including real estate and advertising and his consulting experience includes work in the horticulture, wine, travel, food, entertainment and technology sectors.
- My Research
- Career
- Publications
- Grants and Funding
- Teaching
- Supervision
- Professional Activities
- Contact
My specialisation is in the field of wine marketing and wine business. Driven from my Honours and PhD research as well asexperience running a wine marketing consultancy I am driven to develop learning and insight from empirical research to assist the wine industry practitioner to make better business decisions, design and develop marketing activity for the brand and along the supply chain.
Whilst the wine industry is often seen as a context for research, my interest is in the wine marketing & business as a specialisation.
I am currently involved in wine marketing and business research broadly along the Marketing Communications and Servicescape fields - specifically looking at
- Wine brands and social media
- Events and effects on the wine brand and purchase intent
- Cellar door service and design - impacts on quality perceptions and purchase intent
- Wine advertising messages and impact on brand engagement and purchase intent
I have also examined the use of information and decision making in the wine business, consumer choice for wine in the on and off-premise situations and business decision making along the wine supply chain.
-
Appointments
Date Position Institution name 2017 - ongoing Associate Professor in Marketing University of Adelaide 2006 - 2016 Senior Lecturer - Marketing The University of Adelaide 2003 - 2006 Senior Lecturer - Marketing University of South Australia 2002 - 2002 Sessional Lecturer - Marketing University of South Australia 2000 - 2002 Sessional Lecturer - Marketing Flinders University 2000 - 2001 Sessional Lecturer - Marketing The University of Adelaide 1999 - 2006 Partner Souter & Goodman Wine Marketing Consultants 1996 - 1998 Market Manager Yellow Pages Australia 1995 - 1996 Major Accounts Consultant Yellow Pages Australia 1993 - 1995 Advertising Consultant Yellow Pages Australia 1993 - 1993 Manager- Investment Sales Elders Real Estate - Payneham 1992 - 1993 Land Sales Marketing Coordinator Weeks and Macklin 1989 - 1990 Officer Cadet Royal Military College - Duntroon 1987 - 1989 Clerical Officer Court Services Department -
Education
Date Institution name Country Title 2009 - 2011 The University of Adelaide Australia Graduate Certificate Higher Education 2000 - 2003 The University of Adelaide Australia PhD 1999 - 1999 Flinders University Australia Honours Degree (First Class) in International Business 1995 - 1998 Flinders University Australia Bachelor of International Business -
Certifications
Date Title Institution name Country 1992 Auctioneer's Certificate Real Estate Institute of South Australia - 1992 Real Estate Sales Certificate TAFE-SA - -
Research Interests
-
Journals
Year Citation 2025 Shaw, C. L., Dolan, R., Corsi, A. M., & Goodman, S. (2025). From Vice to Virtue: Disentangling Consumer Engagement With Regular and Innovative Wine and Meat Products. Australasian Marketing Journal, 18 pages.
2025 Ford, H., Dolan, R., Goodman, S., Bastian, S., Pearson, W., & Corsi, A. M. (2025). Exploring consumers’ drinking behaviour regarding no-, low- and mid- alcohol wines: a systematic scoping review and guiding framework. Journal of Marketing Management, 31 pages.
2024 Kaczorowska, K., Conduit, J., & Goodman, S. (2024). Engaging through storytelling: the interplay of engagement with a story, cause, and charity. Journal of Brand Management, 31(3), 265-292.
Scopus42023 Shaw, C. L., Dolan, R., Corsi, A. M., Goodman, S., & Pearson, W. (2023). Exploring the barriers and triggers towards the adoption of low- and no-alcohol (NOLO) wines. Food Quality and Preference, 110, 104932.
Scopus122022 Altschwager, T., Conduit, J., Karpen, I., & Goodman, S. (2022). Event Engagement: Using event experiences to build brands. Australasian Marketing Journal, 32(1), 31-44.
Scopus22021 Mezei, L. V., Johnson, T. E., Goodman, S., Collins, C., & Bastian, S. E. P. (2021). Meeting the demands of climate change: Australian consumer acceptance and sensory profiling of red wines produced from non-traditional red grape varieties. Oeno One, 55(2), 29-46.
Scopus17 WoS92021 Kustos, M., Goodman, S., Jeffery, D. W., & Bastian, S. E. P. (2021). Appropriate food and wine pairings and wine provenance information: Potential tools for developing memorable dining experiences. Food Quality and Preference, 94, 1-11.
Scopus20 WoS92020 Kustos, M., Gambetta, J. M., Jeffery, D. W., Heymann, H., Goodman, S., & Bastian, S. E. P. (2020). A matter of place: sensory and chemical characterisation of fine Australian Chardonnay and Shiraz wines of provenance. Food Research International, 130, 1-11.
Scopus47 WoS24 Europe PMC92020 Kustos, M., Heymann, H., Jeffery, D. W., Goodman, S., & Bastian, S. E. P. (2020). Intertwined: What makes food and wine pairings appropriate?. Food Research International, 136, 16 pages.
Scopus20 WoS10 Europe PMC32019 Kustos, M., Goodman, S., Jeffery, D. W., & Bastian, S. E. P. (2019). Using consumer opinion to define New World fine wine: Insights for hospitality. International Journal of Hospitality Management, 83, 180-189.
Scopus28 WoS172019 Dolan, R., Conduit, J., Frethey Bentham, C., Fahy, J., & Goodman, S. (2019). Social Media Engagement Behavior: A Framework for Engaging Customers in Social Media Content. European Journal of Marketing, 53(10), 2213-2243.
Scopus362 WoS1592018 Li, H., Wang, H., Li, H., Goodman, S., van der Lee, P., Xu, Z., . . . Yang, P. (2018). The worlds of wine: Old, new and ancient. Wine Economics and Policy, 7(2), 178-182.
Scopus382018 Szolnoki, G., Dolan, R., Forbes, S., Thach, L., & Goodman, S. (2018). Using social media for consumer interaction: An international comparison of winery adoption and activity. Wine Economics and Policy, 7(2), 109-119.
Scopus542017 Alshathry, S., Clarke, M., & Goodman, S. (2017). The role of employer brand equity in employee attraction and retention: a unified framework. International Journal of Organizational Analysis, 25(3), 413-431.
Scopus42 WoS282017 Dolan, R., & Goodman, S. (2017). Succeeding on social media: Exploring communication strategies for wine marketing. Journal of Hospitality and Tourism Management, 33, 23-30.
Scopus35 WoS172017 Altschwager, T., Conduit, J., Bouzdine-Chameeva, T., & Goodman, S. (2017). Branded marketing events: engaging Australian and French wine consumers. Journal of Service Theory and Practice, 27(2), 336-357.
Scopus20 WoS132017 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2017). Social Media: Communication Strategies, Engagement and Future Research Directions. International Journal of Wine Business Research, 29(1), 2-19.
Scopus66 WoS372016 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Social media engagement behaviour: a uses and gratifications perspective. Journal of Strategic Marketing, 24(3-4), 261-277.
Scopus538 WoS3272016 Chen, X., Bruwer, J., Cohen, J., & Goodman, S. (2016). A wine tourist behavior model for Australian winery cellar doors. Tourism Analysis, 21(1), 77-91.
Scopus18 WoS172016 Chen, X., Goodman, S., Bruwer, J., & Cohen, J. (2016). Beyond Better Wine: The Impact of Experiential and Monetary Value on Wine Tourists’ Loyalty Intentions. Asia Pacific Journal of Tourism Research, 21(2), 172-192.
Scopus39 WoS282015 Goodman, S., & Remaud, H. (2015). Store choice: how understanding consumer choice of 'where' to shop may assist the small retailer. Journal of Retailing and Consumer Services, 23, 118-124.
Scopus39 WoS262015 Altschwager, T., Goodman, S., Conduit, J., & Habel, C. (2015). Branded marketing events: a proposed "experiential needs-based" conceptual framework. Event Management, 19(3), 381-390.
Scopus52015 Forbes, S., Goodman, S., & Dolan, R. (2015). Adoption of Social Media in the Australian and New Zealand Wine Industries. The Journal of New Business Ideas and Trends, 13(2), 1-14. 2011 Nelson-Field, K., & Goodman, S. (2011). Identifying and lowering student attrition risk: a counselling interventionist approach. Higher Education Review, 43(3), 31-49. 2010 Goodman, S. (2010). Purchase decisions along the supply chain. Australian & New Zealand Grapegrower & Winemaker, 553(1), 61-62. 2010 Goodman, S., & Habel, C. (2010). Part one: Establishing a presence in social media - Facebook. Australian & New Zealand Grapegrower & Winemaker, 559(1), 106-110. 2010 Goodman, S., & Habel, C. (2010). Twitter: the post-millenial 'SoapBox'. Australian & New Zealand Grapegrower & Winemaker, 561(1), 111-113. 2009 Casini, L., Corsi, A., & Goodman, S. (2009). Consumer preferences of wine in Italy applying best-worst scaling. The International Journal of Wine Business Research, 21(1), 64-78.
Scopus95 WoS612009 Yu, Y., Sun, H., Goodman, S., Chen, S., & Ma, H. (2009). Chinese choices: a survey of wine consumers in Beijing. The International Journal of Wine Business Research, 21(2), 155-168.
Scopus79 WoS582009 Goodman, S. (2009). An international comparison of retail consumer wine choice. The International Journal of Wine Business Research, 21(1), 41-49.
Scopus129 WoS942009 Goodman, S. (2009). 10 stances on positioning through the eyes of a marketer. Australian & New Zealand Grapegrower & Winemaker, 542, 76-79. 2009 Cohen, E., & Goodman, S. (2009). Guest editorial. International Journal of Wine Business Research, 21(1), 20.
2008 Habel, C., & Goodman, S. (2008). Complexity modelling in marketing: A look "under the hood" of the NBD. Marketing Bulletin (Online), 19, 1-13. 2008 Goodman, S., Lockshin, L., & Cohen, E. (2008). Examining market segments and influencers of choice for wine using the Best-Worst choice method. Marketing & Communication, 1(1), 94-112.
Scopus152008 Goodman, S., Lockshin, L., & Cohen, E. (2008). Influencers of consumer choice in the on-premise environment: more international comparisons. Australian & New Zealand Grapegrower & Winemaker, 529(1), 76. 2006 Jarvis, W., Rungie, C., Goodman, S., & Lockshin, L. (2006). Using polarisation to identify variations in behavioural loyalty to price tiers. Journal of Product and Brand Management, 15(4), 257-264.
Scopus20 WoS182005 Jarvis, W., & Goodman, S. (2005). Effective marketing of small brands: niche positions, attribute loyalty and direct marketing. Journal of Product and Brand Management, 14(5), 292-299.
Scopus58 WoS452004 Goodman, S. (2004). A proposed activity and outcome framework for marketing in the new economy. International Business Review, 1(1), www1-www21. 2000 Goodman, S. (2000). Online to go global? South Australian SME wineries: exporting and the internet. Australian and New Zealand Wine Industry Journal, 15(4), 3-10. -
Books
-
Book Chapters
-
Conference Papers
-
Conference Items
Year Citation 2016 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Facebook for Wine Brands: An Analysis of Post Strategies and User Engagement Actions. Poster session presented at the meeting of Academy of WIne Business Research Conference. 2015 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2015). Big Social Data and Social Media Analytics: Tools for exploring Social Media Engagement Behaviour. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference. 2014 Altschwager, T., Conduit, J., Bouzdine-Chameeva, T., & Goodman, S. (2014). Customer Engagement: A comparison between Australian and French Wine Events. Poster session presented at the meeting of Academy of Wine Business Research Conference proceedings. Geisenheim, Germany. 2014 Dolan, R., Fahy, J., Conduit, J., & Goodman, S. (2014). Customer Brand Engagement Behaviour in Online Social Networks: A Conceptual Framework. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Brisbane, Australia. 2014 Altschwager, T., Conduit, J., & Goodman, S. (2014). Dinner or Music: Which Events Enhance Customer Brand Engagement?. Poster session presented at the meeting of Australian and New Zealand Marketing Academy Conference. Brisbane, Australia. 2013 Altschwager, T., Conduit, J., & Goodman, S. (2013). Branded Marketing Events: Facilitating Customer Brand Engagement. Poster session presented at the meeting of Academy of Wine Business Research Conference proceedings. St Catharines, Canada. 2013 Altschwager, T., Conduit, J., & Goodman, S. (2013). Facilitating Engagement by Aligning Branded Marketing Events with Consumer Experiential Needs. Poster session presented at the meeting of Australia and New Zealand Marketing Academy Conference. Auckland, New Zealand.
- Goodman, S, Habel, C and Dolan, R (2012) ‘Interactive Media: A Pathway for Wine Brand Growth’, Grape and Wine Research and Development Corporation (GWRDC) Ref: UA12/04
- Goodman, S (2009) ‘Mapping the Decision Influencers along the Wine Industry Supply Chain’ – Grape and Wine Research and Development Corporation (GWRDC) Ref: UA09/03
- Goodman, S (2006) ‘Mapping the Influencers of Consumer Choice for Wine Selection (On and Off-Premise) in Key export markets’ – Grape and Wine Research and Development Corporation (GWRDC) Ref:USA05/01
Marketing Communications (Undergraduate)
Integrated Marketing Communication (Postgraduate)
Marketing Management (Postgraduate)
Marketing Management (Online)
Service Design & Marketing (MBA)
-
Current Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2022 Co-Supervisor Multi-foci engagement interplay: An examination within Australian sport Doctor of Philosophy Doctorate Full Time Mr Harrison James De Picot 2021 Co-Supervisor Sustaining the Australian wine industry using advanced knowledge of alternative, emerging wine grape varieties Doctor of Philosophy Doctorate Full Time Mrs Laura Veronica Mezei -
Past Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2021 - 2025 Principal Supervisor Storytelling for Social Impact. Pathways to Storyhearing and Stimuli for Action. Doctor of Philosophy Doctorate Full Time Ms Karolina Kaczorowska 2019 - 2022 Principal Supervisor Divided Attention: The Value of Eye-Tracked High and Low Attention in Consumer Behaviour Doctor of Philosophy Doctorate Full Time Mr Kellen Ewens 2015 - 2019 Co-Supervisor The gastronomic experience of fine Australian wines of provenance and food pairings Doctor of Philosophy Doctorate Full Time Mr Marcell Kustos 2013 - 2015 Principal Supervisor The Impact of Cellar Door Experience on Visitors' Loyalty Intentions Doctor of Philosophy Doctorate Full Time Mr Xiaoyu Chen 2012 - 2015 Co-Supervisor Social Media Engagement Behaviour: A Uses and Gratifications Perspective Doctor of Philosophy Doctorate Full Time APrf Rebecca Marie Dolan 2012 - 2016 Principal Supervisor The Value of Online Advertising: Exploring the Effects of Advertisements on Consumer Perceptions of Media Vehicle Value Doctor of Philosophy Doctorate Full Time Mr Ervin Sim 2011 - 2015 Principal Supervisor Branded Marketing Events: The Influence of Event Experience on Customer Engagement Doctor of Philosophy Doctorate Full Time Miss Teagan Lynette Altschwager 2011 - 2015 Co-Supervisor Exploring the Role of Employer Brand Equity in the Labour Market:
Differences between Existing Employee and Job Seeker PerceptionsDoctor of Philosophy Doctorate Full Time Mr Sultan Alshathry 2010 - 2018 Principal Supervisor The Role of the User in Accounting for SME Wine Businesses Doctor of Philosophy Doctorate Part Time Ms Melanie Jayne Reddaway
-
Board Memberships
Date Role Board name Institution name Country 2012 - ongoing Member Academic Board Le Cordon Bleu - Australia Australia -
Committee Memberships
Date Role Committee Institution Country 2006 - ongoing Member Editorial Advisory Board - Grapegrower and Winemaker - Australia -
Editorial Boards
Date Role Editorial Board Name Institution Country 2008 - ongoing Member European Business Review (Bingley) - - -
Offices Held
Date Office Name Institution Country 2012 - ongoing TEQSA Panel of Experts Australia
Connect With Me
External Profiles