Rajeev Kamineni

Rajeev Kamineni

Adelaide Business School

Faculty of the Professions

Proven leadership and management skills in senior roles in higher education and entertainment industry. Dynamic, mature, self-starter with outstanding communication and people skills. Australian citizen with 25 years of experience of which 10 years in senior management. Successfully established 2 start-ups including leading a media company. Rajeev has a unique blend of international experience, with teaching, film, sports, theatre, book selling and student recruitment experience across several international markets including Australia, India, South Africa, Japan, Singapore and Dubai

Forthcoming Book:

Not Just Song and Dance: Indian Film Industry’s Entrepreneurial Journeyhard cover, paperback and digital book to be published in August 2019 by Routledge, Taylor and Francis group, UK, Co-author: Prof Ruth Rentschler

Papers under review:

Phronesis and Enactive Research from the Film Industry: An Exploration of Entrepreneurship as Practice

Entrepreneurial Failure and its Aftermath in the Film Industry

  • Appointments

    Date Position Institution name
    2017 - 2019 Adjunct Lecturer University of Adelaide
    2012 - 2016 Executive Director Picture House Media Ltd
    2010 - 2019 Visiting Professor SP Jain Institute of Management
    2010 - 2012 Chief Officer Kumaraguru College of Technology/Sakthi Institute of Information and Management Studies
    2009 - 2009 Visiting Professor PSG Institute of Management
    2006 - 2010 Director Kamineni Retail Enterprises Ltd
    2005 - 2006 Head of International Business Program University of Western Sydney, Richmond
    2003 - 2004 Lecturer University of Western Sydney, Richmond
    1998 - 2002 Post Graduate Fellow/Associate Lecturer Bond University, Robina
    1998 - 1999 Research Assistant Bond University, Robina
    1996 - 1997 Area Sales Manager Madras Cements Ltd
    1990 - 1994 Part Time Cashier and Sales Manager Walden Book Links Pvt Ltd
  • Language Competencies

    Language Competency
    English Can read, write, speak, understand spoken and peer review
    Hindi Can read, write, speak, understand spoken and peer review
    Tamil Can speak and understand spoken
    Telugu Can read, write, speak, understand spoken and peer review
  • Education

    Date Institution name Country Title
    1997 - 1998 Bond University, Robina Australia Master of International Management
    1994 - 1996 Bharathiar University, Coimbatore India Master of Business Administration
    1992 - 1994 Acharya Nagarjuna University, Guntūr India Master of Arts
    1988 - 1991 Osmania University, Hyderabad India Bachelor of Arts
  • Certifications

    Date Title Institution name Country
    2002 Fellow Academy of Marketing Science United States
    2000 Fellow and Certified Practicing Marketer (FAMI CPM Australian Marketing Institute Australia
  • Research Interests

$10,000 grant from the Federal Government of Australia to organize a business plan competition within the university, 2001.

$5,000 grant from the Federal Government of Australia to organize the business plan competition for the second consecutive year, 2002.


  • Teaching Entrepreneurship and Innovation, Creativity and Innovation, Entrepreneurial Strategy and Resourcing and Opportunity Assessment to Undergraduate and Postgraduate students at University of Adelaide’s Adelaide, Australia and Singapore campuses.
  • Developed course content, coordinated and taught Marketing, Consumer Behavior, Promotional Design and Planning, International Marketing and Entrepreneurship for undergraduate students at Bond University, Australia           
  • Taught International Business Marketing for undergraduate students at Griffith University, Gold Coast, Australia           
  • Taught Business Planning for MBA students at Global School of Business’s Johannesburg, Pretoria and Cape Town, South Africa campuses.           
  • Taught Entrepreneurship and Business Planning for MBA students in the Kenichi Ohmae BBT offshore education Program, Japan.
  • Developed course content, coordinated and taught Marketing Principles, Consumer Behaviour and International Business & Asian Environment units for the undergraduate students at University of Western Sydney, Australia.
  • Developed course content, coordinated and taught International Business Environment, Masters Project in International Business, International Marketing, Promotion and Advertising Overseas and Contemporary Issues in International Marketing for the postgraduate students at University of Western Sydney, Australia.
  • Developed course content and taught Strategic Marketing and Marketing Management courses for postgraduate students at Auston Institute of Management, Singapore (3 consecutive years).
  • Taught Corporate Strategy course for final year MBA students at PSG Institute of Management, Coimbatore, India.
  • Developed course content and taught Consumer Behaviour for MBA students of SP Jain Global School of Management at Dubai and Singapore
  • Mentoring

    Date Topic Location Name
    2017 - ongoing New Venture Start Up ThincLab University of Adelaide ThincLab Entrepreneurs
  • Board Memberships

    Date Role Board name Institution name Country
    2017 - 2019 Chair University of Adelaide Theatre Guild University of Adelaide Australia
    2012 - ongoing Board Member Board of Directors Coimbatore Arts and Theatrical Society India
    2012 - ongoing Board Member Board of Trustees Small Differences India
  • Memberships

    Date Role Membership Country
    2008 - ongoing Member Rotary International Australia
    2000 - ongoing Member Australian Marketing Institute Australia
  • Editorial Boards

    Date Role Editorial Board Name Institution Country
    2017 - 2017 Member The Undergraduate Awards The Undergraduate Awards, Dublin Ireland

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