Rajeev Kamineni

Research Interests

Educational Administration, Management and Leadership Entrepreneurship Film, Television and Digital Media International Business

Teaching Strengths

Entrepreneurship
Culture, Society and Entrepreneurship
International business
Film and Art

Dr Rajeev Kamineni

Senior Lecturer

School of Management

College of Business and Law

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Available For Media Comment.

Rajeev Kamineni is passionate about movies and education and fortunate to work in both these industries. Currently, the Academic Director of the Academy by Deloitte, Rajeev was instrumental in redesigning a MBA program and launching a new MBA program while being a visiting professor in India, he was also a visiting Professor in Singapore, South Africa, Japan, and Dubai. Rajeev’s research focuses on the intersection of entrepreneurship and creative arts in the international business domain, his work has been published in leading academic journals and industry practitioner publications. Prior to joining Adelaide University, Rajeev was the Executive Director of a prominent film production company in India where he lead the marketing and global release of over 14 movies, including the award-winning Naan Ee and Thozha. During this time, he also managed multiple sporting teams, including "Hyderabad Hotshots", the winning team of the 2013 Indian Badminton League and “Kerala Blasters”, the runner-up team of the 2014 Indian Super (Soccer) League. He currently serves as the District Governor of Rotary International. Apart from teaching, Rajeev enjoys movies (one new movie per day), cricket (unfit to play but watches a lot) and wild life conservation, especially saving the mountain gorillas (silverbacks are arguably the most beautiful).
 

Intersection of Entrepreneurship and creative arts

Movie entrepreneurship

International Business

Migrant entrepreneurship, SME internationalisation

Date Position Institution name
2022 - ongoing Academic Director University of Adelaide
2022 - 2025 Associate Head Accreditation University of Adelaide
2020 - 2022 Online Course Facilitator University of South Australia
2017 - 2019 Adjunct Lecturer University of Adelaide
2012 - 2016 Executive Director Picture House Media Ltd
2010 - 2019 Visiting Professor SP Jain Institute of Management
2010 - 2012 Chief Officer Kumaraguru College of Technology/Sakthi Institute of Information and Management Studies
2009 - 2009 Visiting Professor PSG Institute of Management
2006 - 2010 Director Kamineni Retail Enterprises Ltd
2005 - 2006 Head of International Business Program University of Western Sydney, Richmond
2003 - 2004 Lecturer University of Western Sydney, Richmond
1998 - 2002 Post Graduate Fellow/Associate Lecturer Bond University, Robina
1998 - 1999 Research Assistant Bond University, Robina
1996 - 1997 Area Sales Manager Madras Cements Ltd

Language Competency
English Can read, write, speak, understand spoken and peer review
Hindi Can read, write, speak, understand spoken and peer review
Tamil Can speak and understand spoken
Telugu Can read, write, speak, understand spoken and peer review

Date Institution name Country Title
University of Adelaide Australia Doctor of Philosophy (PhD)
Bond University, Robina Australia Master of International Management (MIM)
Bharathiar University, Coimbatore India Master of Business Administration (MBA)
Acharya Nagarjuna University, Guntūr India Master of Arts (MA)
Osmania University, Hyderabad India Bachelor of Arts (BA)

Date Title Institution Country
Graduate Certificate in University Teaching University of South Australia Australia

Date Title Institution name Country
2002 Fellow Academy of Marketing Science United States
2000 Fellow and Certified Practicing Marketer (FAMI CPM) Australian Marketing Institute Australia
— Member (MAICD) Australian Institute of Company Directors Australia

Year Citation
2026 Gupta, N., Gunawan, I., & Kamineni, R. (2026). Navigating Project Success in Infrastructure Sector: Broadening the Lens of the Traditional Triple Constraints of Time, Cost, and Scope. International Journal of Project Organisation and Management, 18(1).
DOI
2026 Gupta, N., Gunawan, I., & Kamineni, R. (2026). Reviving Construction Supply Chains in Post-pandemic: A Strategic Framework for Mega Infrastructure Projects. International Journal of Project Organisation and Management.
2025 Gupta, N., Gunawan, I., & Kamineni, R. (2025). Resilience and innovation in the face of disruption: An empirical study of Australia's construction sector. International Journal of Production Economics, 109830.
DOI
2025 Spurrier, H., Kamineni, R., Dissanayake, M., & Lindsay, N. (2025). New venture team trust: Perceptions of new human, AI and AI-augmented teammates during funding activities. Journal of Small Business Management, 32 pages.
DOI
2025 Zarghami, S. A., John, J., Gulati, R., Kamineni, R., & Thomas, M. K. (2025). Resolving stakeholder misperceptions in green residential building projects: an integrated stakeholder salience and hypergame theory approach. Engineering Construction and Architectural Management, 1-22.
DOI
2024 Gupta, N., Gunawan, I., & Kamineni, R. (2024). Analysing resilience and leagility in post-pandemic sustainable supply chain management: a systematic literature review. Built Environment Project and Asset Management, 2023, 14(3), 432-448.
DOI Scopus8 WoS3
2023 Rammal, H. G., Kamineni, R., Pereira, V., Tang, R., & Ghauri, P. N. (2023). “Reel”ing it in: The Indian Film Industry’s Survival and Growth in the post-pandemic era. Industrial Marketing Management, 115, 300-311.
DOI Scopus4 WoS3
2023 Kamineni, R., & Rentschler, R. (2023). No Lights, No Camera, No Action: Indian movie industry practitioner perspectives on life after the pandemic. International Journal of Arts Management, 25(2), 72-78.
Scopus2 WoS2
2022 Kamineni, R. (2022). The Craft of Remaking a Movie. Student Filmmakers Magazine, 17(1), 46-47.
2021 Kamineni, R. (2021). Phronesis and enactive research from the movie industry: an exploration of entrepreneuring as practice. Small Enterprise Research, 28(3), 373-391.
DOI Scopus1 WoS1
2021 Kamineni, R. (2021). How to Plan for a 360-degree movie marketing campaign.. Student Filmmakers Journal, 16(2), 38-39.
2007 Newell, G., & Kamineni, R. (2007). The significance and performance of real estate market in India. Journal of Real Estate Portfolio Management, 13(2), 161-172.
DOI Scopus28
2006 Kamineni, R. (2006). Qantas: the spirit of Australia. Advertising Express, (Jan), 7 pages.
2006 Kamineni, P., & Kamineni, R. (2006). Process management: a vital cog in the value chain wheel. The IUP Journal of Supply Chain Management, (Dec), 15 pages.
DOI
2005 Kamineni, R. (2005). Influence of materialism, gender and nationality on consumer brand perceptions. Journal of Targeting, Measurement and Analysis for Marketing, 14(1), 25-32.
DOI
2005 Kamineni, R. (2005). The next stage of psychographic segmentation: usage of enneagram. The Journal of the American Academy of Business, Cambridge, 6(1), 315-320.
2004 Kamineni, R. (2004). Web based shopping: The evolution and global implications: An exploratory analysis from a consumer behavioural view point. Journal of Internet Banking and Commerce, 9(1), 1-13.
2004 Kamineni, R. (2004). The need for entrepreneurial development: a review of the Indian IT industry. Small Enterprise Research, 12(2), 34-46.
DOI
2002 Kamineni, R. (2002). Who is an entrepreneur? A review. Small Enterprise Research, 10(1), 88-99.
DOI Scopus9
- Kumaria, D., Kamineni, R., & Lindsay, W. (2025). Skilled Migrants’ Well-Being Crises and Entrepreneurial Entry: A Conceptual Framework. Journal of Comparative International Management.
DOI

Year Citation
2024 Kamineni, R., & Lindsay, N. (Eds.) (2024). Creative Chronicles: The XIME Alumni Entrepreneurs (Vol. 1, 1 ed.). Bangalore, India: Omega Book World, Bangalore, India.
2020 Kamineni, R., & Rentschler, R. (2020). Indian movie entrepreneurship: Not just song and dance. USA: Routledge.
DOI Scopus3

Year Citation
2026 Nguyen, N. D. K., Ali, I., Paul, S. K., & Rocha, Á. (Eds.) (2026). Digital Transformation and Sustainability: Methods and Applications. In . Springer Nature Switzerland.
DOI
2024 Kamineni, R., & Rammal, H. G. (2024). Picture Perfect: the transition from film to digital streaming. In P. Dawson (Ed.), Managing Change, Creativity and Innovation (5 ed., pp. 154-159). SAGE Publications Limited.
2023 Kamineni, R., & Rentschler, R. (2023). Daddy or Hubby? Family and Female Entrepreneurship in the Indian Movie Industry. In I. Hill, S. Elias, S. Dobson, & P. Jones (Eds.), Creative (and Cultural) Industry Entrepreneurship in the 21st Century (Vol. 18A, pp. 121-133). United Kingdom: Emerald Publishing.
DOI Scopus1
2022 Kamineni, R. (2022). From Failure to mentoring: A Movie entrepreneur narrates his journey. In S. B. Cases (Ed.), From Failure to Mentor A Movie Entrepreneur Narrates His Journey (pp. 1-6). SAGE Publications: SAGE Business Cases Originals.
DOI
2020 Kamineni, R., & Rentschler, R. (2020). Managing Indian movie stars. In Indian Movie Entrepreneurship (pp. 97-104). Routledge.
DOI
2020 Kamineni, R., & Rentschler, R. (2020). Introduction. In Indian Movie Entrepreneurship (pp. 1-7). Routledge.
DOI
2020 Kamineni, R., & Rentschler, R. (2020). Indian movie diversity. In Indian Movie Entrepreneurship (pp. 20-42). Routledge.
DOI
2020 Kamineni, R., & Rentschler, R. (2020). Green-lighting. In Indian Movie Entrepreneurship (pp. 67-94). Routledge.
DOI
2020 Kamineni, R., & Rentschler, R. (2020). Indian movie entrepreneurship. In Indian Movie Entrepreneurship (pp. 11-19). Routledge.
DOI

Year Citation
2025 Kamineni, R. (2025). Entrepreneurial Resilience to Failure in the Movie Industry. In O. Mishra, & S. Basu (Eds.), Proceedings of the Indian Academy of Management (INDAM) Conference Vol. 23 (pp. 40 pages). Kolkata, India:. Indian Institute of Foreign Trade, Kolkata, India.
2025 Sehgal, R., Kamineni, R., & Wijewardena, C. (2025). Socio-Economic Entrepreneurial Challenges in a Gendered Industry: Case of the Indian Film Industry. In AIB 2025 Louisville Conference Program. Louisville, KY, USA.
2024 Spurrier, H., Kamineni, R., Nicmanis, M., & Dissanayake, M. (2024). Maximizing AI's Strategic Value: Human-AI Team Development Interventions Enable Dynamic Capabilities. In C. Singla, A. Karna, & S. H. Lee (Eds.), India Strategy Conference Proceedings 2024. Ahmedabad, India.
2023 Gupta, N., Gunawan, I., & Kamineni, R. (2023). Looking beyond the COVID-19 pandemic: Navigating strategic shift for achieving the new normal in the global infrastructure sector. In Proceedings of the Academy of International Business (AIB) Oceania Symposium (pp. 87-114). Adelaide: Springer Nature Switzerland.
DOI
2006 Kamineni, R., & Tsang, K. (2006). Multinational corporations and corporate social responsibility in transition economies. In Proceedings of the ANZMAC 2006 Conference: Advancing Theory, Maintaining Relevance (pp. 1-7). Brisbane, Queensland: ANZMAC.
2005 Kamineni, R. (2005). Localisation as a product strategy for transition economies in Asia: cases from China and India. In Proceedings of the ANZMAC 2005 Conference: Broadening the Boundaries (pp. 39-45). Fremantle, Western Australia: ANZMAC.
DOI
2004 Kale, S., Kamineni, R., & Munuera-Aleman, J. (2004). Spirituality and consumer behavior : concept and consequences. In Proceedings of the 33rd EMAC Conference: Worldwide marketing?. Universidad de Murcia: Servicio de Publicaciones.
2003 Kamineni, R. (2003). Are consumer perceptions of a brand effected by materialism, gender and nationality?. In Proceedings of the ANZMAC 2003 Conference: A celebration of ehrenberg and bass: marketing knowledge, discoveries and contribution (pp. 371-378). Adelaide, SA: ANZMAC.
2003 Kale, S., & Kamineni, R. (2003). Marketing of religion in cyberspace. In Proceedings of the ANZMAC 2003 Conference: A celebration of ehrenberg and bass: marketing knowledge, discoveries and contribution (pp. 477-485). Adelaide, SA: ANZMAC.
2002 Kamineni, R., Craig, J., & Lindsay, N. (2002). Bridging the entrepreneur educational and training gap in growing market sectors: a review of the IT industry in India. In C. Nieuwenhuizen, & H. Klandt (Eds.), Proceedings of the IntEnt 2001 Conference: Internationalizing Entrepreneurship Education and Training Vol. 39 (pp. 1-16). Kruger, South Africa: Josef Eul Verlag.
2001 Kamineni, R., & Kale, S. (2001). Using the enneagram for market segmentation. In Proceedings of the ANZMAC Conference: Bridging Marketing Theory and Practice (pp. 1-5). Auckland, New Zealand: ANZMAC.
2000 Kamineni, R., & O'Cass, A. (2000). The effect of materialism, gender and nationality on consumer perception of a high priced brand. In Proceedings of the ANZMAC 2000 Conference: Visonary Marketing for the 21st Centurey: Facing the Challenge (pp. 614-618). Gold Coast, Queensland: ANZMAC.

Year Citation
2021 Kamineni, R. (2021). Raj Nath or Rauf Lala: Rishi Kapoor’s resilient journey through Indian Cinema’s transnationalism. TMYS Review Digital Quarterly for Humanities.

$5950 grant from Division of External Engagement for Start-ups and Entrepreneurial Ecosystems in Australia and India, 2025.

$10,000 grant from the Federal Government of Australia to organize a business plan competition within the university, 2001.

$5,000 grant from the Federal Government of Australia to organize the business plan competition for the second consecutive year, 2002.

 

  • Coordinating and teaching Research for Decision Makers, Strategic Management and Managing across Cultures for MBA and undergraduate students at University of Adelaide
  • Taught Entrepreneurship and Innovation, Creativity and Innovation, Entrepreneurial Strategy and Resourcing and Opportunity Assessment to Undergraduate and Postgraduate students at University of Adelaide’s Adelaide, Australia and Singapore campuses.
  • Coordinated and taught Entrepreneurship for Social and Market Impact, Organisational Entrepreneurship, Career Development for Professionals and Strategic Management courses at University of South Australia's Adelaide and Hong Kong campuses
  • Developed course content, coordinated and taught Marketing, Consumer Behavior, Promotional Design and Planning, International Marketing and Entrepreneurship for undergraduate students at Bond University, Australia        
  • Taught International Business Marketing for undergraduate students at Griffith University, Gold Coast, Australia        
  • Taught Business Planning for MBA students at Global School of Business’s Johannesburg, Pretoria and Cape Town, South Africa campuses.        
  • Taught Entrepreneurship and Business Planning for MBA students in the Kenichi Ohmae BBT offshore education Program, Japan.
  • Developed course content, coordinated and taught Marketing Principles, Consumer Behaviour and International Business & Asian Environment units for the undergraduate students at University of Western Sydney, Australia.
  • Developed course content, coordinated and taught International Business Environment, Masters Project in International Business, International Marketing, Promotion and Advertising Overseas and Contemporary Issues in International Marketing for the postgraduate students at University of Western Sydney, Australia.
  • Developed course content and taught Strategic Marketing and Marketing Management courses for postgraduate students at Auston Institute of Management, Singapore (3 consecutive years).
  • Taught Corporate Strategy course for final year MBA students at PSG Institute of Management, Coimbatore, India.
  • Developed course content and taught Consumer Behaviour for MBA students of SP Jain Global School of Management at Sydney, Dubai and Singapore

Date Role Research Topic Program Degree Type Student Load Student Name
2024 Co-Supervisor Charting a positive future for the performing arts: Shaping flourishing market systems Doctor of Philosophy Doctorate Full Time Mr Thomas Marian Sulda
2024 Principal Supervisor An Investigation into Capital Utilisation by First-Generation Migrant Entreprenuers in Australia Master of Philosophy Master Full Time Mrs Reema Sehgal
2024 Co-Supervisor Charting a positive future for the performing arts: Shaping flourishing market systems Doctor of Philosophy Doctorate Full Time Mr Thomas Marian Sulda
2024 Principal Supervisor An Investigation into Capital Utilisation by First-Generation Migrant Entreprenuers in Australia Master of Philosophy Master Full Time Mrs Reema Sehgal
2023 Principal Supervisor The role of affect in entrepreneurial entry amongst Indian skilled professional migrant group in Australia. Doctor of Philosophy Doctorate Full Time Mr Devendra Narendranath Kumaria
2023 Principal Supervisor Navigating Barriers: Disruptive Technology and Internationalisation in the Context of Latin American SMEs Doctor of Philosophy Doctorate Full Time Mr Dannie Delanoy Carr Quiros
2023 Principal Supervisor The new topic looks at the impacts of AI adoption on team effectiveness and the mediators and moderators of this. It will build on recent research in AI-human teaming, team effectiveness, and the future of work. Doctor of Philosophy Doctorate Full Time Mr Harry Ross Spurrier
2023 Principal Supervisor The new topic looks at the impacts of AI adoption on team effectiveness and the mediators and moderators of this. It will build on recent research in AI-human teaming, team effectiveness, and the future of work. Doctor of Philosophy Doctorate Full Time Mr Harry Ross Spurrier
2023 Principal Supervisor The role of affect in entrepreneurial entry amongst Indian skilled professional migrant group in Australia. Doctor of Philosophy Doctorate Full Time Mr Devendra Narendranath Kumaria
2023 Principal Supervisor Navigating Barriers: Disruptive Technology and Internationalisation in the Context of Latin American SMEs Doctor of Philosophy Doctorate Full Time Mr Dannie Delanoy Carr Quiros

Date Role Research Topic Program Degree Type Student Load Student Name
2023 - 2024 Co-Supervisor Impact of COVID-19 Pandemic on the Sustained Development of Infrastructure Projects: Putting Economies on the Brink Doctor of Philosophy Doctorate Part Time Mr Naresh Gupta

Date Topic Location Name
2017 - ongoing New Venture Start Up ThincLab University of Adelaide ThincLab Entrepreneurs

Date Role Board name Institution name Country
2023 - 2027 Board Member Rotary District 9510 Leadership Board Rotary International Australia
2020 - 2024 Board Member Board of Directors Rotary Club of Adelaide Australia
2017 - 2019 Chair University of Adelaide Theatre Guild University of Adelaide Australia
2012 - ongoing Board Member Board of Directors Coimbatore Arts and Theatrical Society India
2012 - ongoing Board Member Board of Trustees Small Differences India

Date Role Membership Country
2020 - ongoing Member Australian Institute of Company Directors Australia
2008 - ongoing Member Rotary International Australia
2000 - ongoing Member Australian Marketing Institute Australia

Date Institution Department Organisation Type Country
2023 - ongoing Woxsen University Business and Law School or college India
2020 - ongoing Student Filmmakers, New York, USA Magazine and Online community Business and professional United States

Date Role Editorial Board Name Institution Country
2024 - ongoing Board Member Journal of Management and Entrepreneurship Xavier Institute of Management and Entrepreneurship India
2017 - 2017 Member The Undergraduate Awards The Undergraduate Awards, Dublin Ireland

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