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Rajeev Kamineni

Rajeev Kamineni
Higher Degree by Research Candidate
Entrepreneurship, Commercialisation, and Innovation Centre
Faculty of the Professions

Proven leadership and management skills in senior roles in higher education and entertainment industry. Dynamic, mature, self-starter with outstanding communication and people skills. Australian citizen with 25 years of experience of which 10 years in senior management. Successfully established 2 start-ups including leading a media company. Rajeev has a unique blend of international experience, with teaching, film, sports, theatre, book selling and student recruitment experience across several international markets including Australia, India, South Africa, Japan, Singapore and Dubai

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External Profiles

Rajeev Kamineni

Proven leadership and management skills in senior roles in higher education and entertainment industry. Dynamic, mature, self-starter with outstanding communication and people skills. Australian citizen with 25 years of experience of which 10 years in senior management. Successfully established 2 start-ups including leading a media company. Rajeev has a unique blend of international experience, with teaching, film, sports, theatre, book selling and student recruitment experience across several international markets including Australia, India, South Africa, Japan, Singapore and Dubai

Appointments

Date Position Institution name
2012 - 2016 Executive Director Picture House Media Ltd
2010 - 2012 Visiting Professor SP Jain Institute of Management
2010 - 2012 Chief Officer Kumaraguru College of Technology/Sakthi Institute of Information and Management Studies
2009 - 2009 Visiting Professor PSG Institute of Management
2006 - 2010 Director Kamineni Retail Enterprises Ltd
2005 - 2006 Head of International Business Program University of Western Sydney, Richmond
2003 - 2004 Lecturer University of Western Sydney, Richmond
1998 - 2002 Post Graduate Fellow/Associate Lecturer Bond University, Robina
1998 - 1999 Research Assistant Bond University, Robina
1996 - 1997 Area Sales Manager Madras Cements Ltd
1990 - 1994 Part Time Cashier and Sales Manager Walden Book Links Pvt Ltd

Language Competencies

Language Competency
English Can read, write, speak, understand spoken and peer review
Hindi Can read, write, speak, understand spoken and peer review
Tamil Can speak and understand spoken
Telugu Can read, write, speak, understand spoken and peer review

Education

Date Institution name Country Title
1997 - 1998 Bond University, Robina Australia Master of International Management
1994 - 1996 Bharathiar University, Coimbatore India Master of Business Administration
1992 - 1994 Acharya Nagarjuna University, Guntūr India Master of Arts
1988 - 1991 Osmania University, Hyderabad India Bachelor of Arts

Certifications

Date Title Institution name Country
2000 Fellow and Certified Practicing Marketer (FAMI CPM Australian Marketing Institute Australia
Fellow Academy of Marketing Science United States

Research Interests

Journals

Conference Papers

Year Citation
2006 Kamineni, R., & Tsang, K. (2006). Multinational corporations and corporate social responsibility in transition economies. In Proceedings of the ANZMAC 2006 Conference: Advancing Theory, Maintaining Relevance (pp. 1-7). Brisbane, Queensland: ANZMAC.
2005 Kamineni, R. (2005). Localisation as a product strategy for transition economies in Asia: cases from China and India. In Proceedings of the ANZMAC 2005 Conference: Broadening the Boundaries (pp. 39-45). Fremantle, Western Australia: ANZMAC.
DOI
2004 Kale, S., Kamineni, R., & Munuera-Aleman, J. (2004). Spirituality and consumer behavior : concept and consequences. In Proceedings of the 33rd EMAC Conference: Worldwide marketing?. Universidad de Murcia: Servicio de Publicaciones.
2003 Kamineni, R. (2003). Are consumer perceptions of a brand effected by materialism, gender and nationality?. In Proceedings of the ANZMAC 2003 Conference: A celebration of ehrenberg and bass: marketing knowledge, discoveries and contribution (pp. 371-378). Adelaide, SA: ANZMAC.
2003 Kale, S., & Kamineni, R. (2003). Marketing of religion in cyberspace. In Proceedings of the ANZMAC 2003 Conference: A celebration of ehrenberg and bass: marketing knowledge, discoveries and contribution (pp. 477-485). Adelaide, SA: ANZMAC.
2002 Kamineni, R., Craig, J., & Lindsay, N. (2002). Bridging the entrepreneur educational and training gap in growing market sectors: a review of the IT industry in India. In C. Nieuwenhuizen, & H. Klandt (Eds.), Proceedings of the IntEnt 2001 Conference: Internationalizing Entrepreneurship Education and Training Vol. 39 (pp. 1-16). Kruger, South Africa: Josef Eul Verlag.
2001 Kamineni, R., & Kale, S. (2001). Using the enneagram for market segmentation. In Proceedings of the ANZMAC Conference: Bridging Marketing Theory and Practice (pp. 1-5). Auckland, New Zealand: ANZMAC.
2000 Kamineni, R., & O'Cass, A. (2000). The effect of materialism, gender and nationality on consumer perception of a high priced brand. In Proceedings of the ANZMAC 2000 Conference: Visonary Marketing for the 21st Centurey: Facing the Challenge (pp. 614-618). Gold Coast, Queensland: ANZMAC.

Conference Items

  • Teaching Entrepreneurship and Innovation, Creativity and Innovation, Entrepreneurial Strategy and Resourcing and Opportunity Assessment to Undergraduate and Postgraduate students at University of Adelaide’s Adelaide, Australia and Singapore campuses.
  • Developed course content, coordinated and taught Marketing, Consumer Behavior, Promotional Design and Planning, International Marketing and Entrepreneurship for undergraduate students at Bond University, Australia           
  • Taught International Business Marketing for undergraduate students at Griffith University, Gold Coast, Australia           
  • Taught Business Planning for MBA students at Global School of Business’s Johannesburg, Pretoria and Cape Town, South Africa campuses.           
  • Taught Entrepreneurship and Business Planning for MBA students in the Kenichi Ohmae BBT offshore education Program, Japan.
  • Developed course content, coordinated and taught Marketing Principles, Consumer Behaviour and International Business & Asian Environment units for the undergraduate students at University of Western Sydney, Australia.
  • Developed course content, coordinated and taught International Business Environment, Masters Project in International Business, International Marketing, Promotion and Advertising Overseas and Contemporary Issues in International Marketing for the postgraduate students at University of Western Sydney, Australia.
  • Developed course content and taught Strategic Marketing and Marketing Management courses for postgraduate students at Auston Institute of Management, Singapore (3 consecutive years).
  • Taught Corporate Strategy course for final year MBA students at PSG Institute of Management, Coimbatore, India.
  • Developed course content and taught Consumer Behaviour for MBA students of SP Jain Global School of Management at Dubai and Singapore

Mentoring

Date Topic Location Name
2017 - ongoing New Venture Start Up ThincLab University of Adelaide ThincLab Entrepreneurs

Board Memberships

Date Role Board name Institution name Country
2017 - ongoing Board Member University of Adelaide Theatre Guild University of Adelaide Australia
2012 - ongoing Board Member Board of Directors Coimbatore Arts and Theatrical Society India
2012 - ongoing Board Member Board of Trustees Small Differences India

Memberships

Date Role Membership Country
2017 - ongoing Member Media Resource Centre Australia
2008 - ongoing Member Rotary International Australia

Editorial Boards

Date Role Editorial Board Name Institution Country
2017 - 2017 Member The Undergraduate Awards The Undergraduate Awards, Dublin Ireland
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