Michelle Phillipov

Research Interests

Communication & Media Studies Screen and Media Culture

Associate Professor Michelle Phillipov

Associate Professor

School of Communication, Media and Journalism

College of Creative Arts, Design and Humanities

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Available For Media Comment.

My research explores how media interest in food shapes public debate, media and food industry practices, consumer politics, and experiences of work. Major projects in these areas have been funded by the Australian Research Council, the Fisheries Research and Development Corporation, and Agrifutures Australia. I am interested in the digitalisation of food systems (‘from farm to fork’); digital and promotional labour (including of farmers, food producers, and small business owners); and affective and algorithmic labour in digital food/media industries. I am the author or editor of five books: Digital Food TV (Routledge), Media and Food Industries: The New Politics of Food (Palgrave Macmillan), Fats: A Global History (Reaktion Books), Alternative Food Politics: From the Margins to the Mainstream (Routledge, co-edited with Katherine Kirkwood), and Death Metal and Music Criticism: Analysis at the Limits (Lexington). I welcome inquiries from Masters and PhD candidates interested in any aspect of popular media. I am particularly interested in projects investigating food media and cultures, cultures of work, and digital and affective labour.

Date Position Institution name
2024 - ongoing Associate Professor University of Adelaide
2020 - 2023 Senior Lecturer University of Adelaide
2018 - 2019 Lecturer University of Adelaide
2015 - 2018 Senior Lecturer University of Tasmania
2011 - 2014 Lecturer University of Tasmania
2010 - 2009 Associate Lecturer University of Tasmania

Date Institution name Country Title
2009 University of Adelaide, Adelaide Australia PhD
2002 University of Adelaide, Adelaide Australia B.A. (Hons)

Date Title Institution name Country
2022 Senior Fellowship Advance HE United Kingdom

Year Citation
2025 Phillipov, M., Luckman, S., & McGaurr, L. (2025). The artisanal imaginaries of contemporary production. Journal of Communication, 10 pages.
DOI
2025 Phillipov, M., Buddle, E., McLean, S., & Ankeny, R. (2025). What’s in my mince? Reader responses to news coverage about novel plant-based protein foods. Food, Culture, and Society, 28(1), 41-59.
DOI Scopus2 WoS2
2023 Phillipov, M., Luckman, S., & Loyer, J. (2023). Agile producers and consumer-saviours: Discourses of resilience and responsibility in Australian media coverage of artisanal food and craft. Media International Australia, 196(1), 94-107.
DOI Scopus1 WoS1
2022 Phillipov, M. (2022). Loving neoliberalism? Digital labour and aspirational work on streaming food TV. Communication Research and Practice, 8(2), 152-165.
DOI Scopus2
2022 Phillipov, M. (2022). Work placements in the media and creative industries: Discourses of transformation and critique in an era of precarity. Arts and Humanities in Higher Education, 21(1), 3-20.
DOI Scopus11 WoS12
2020 Luckman, S., & Phillipov, M. (2020). 'I'd (still) rather be a cyborg': the artisanal dispositif and the return of the (domestic) goddess. International Journal of Cultural Studies, 23(4), 458-474.
DOI Scopus10 WoS10
2020 Farmery, A. K., van Putten, I. E., Phillipov, M., & McIlgorm, A. (2020). Are Media Messages to Consume More Under-Utilized Seafood Species Reliable?. Fish and Fisheries, 21(4), 844-855.
DOI Scopus21 WoS18
2020 Haas, B., Phillipov, M., & Gale, F. (2020). Media representations of seafood certification in Australia: Mobilising sustainability standards to attack or defend the value of an industry. Marine Policy, 120, 7 pages.
DOI Scopus12 WoS10
2020 Phillipov, M., & Gale, F. (2020). Celebrity chefs, consumption politics and food labelling: Exploring the contradictions. Journal of Consumer Culture, 20(4), 400-418.
DOI Scopus13 WoS8
2019 Phillipov, M., & Loyer, J. (2019). In the wake of the supermarket ‘milk wars’: media, farmers and the power of pastoral sentimentality. Discourse, Context and Media, 32, 100346-1-100346-8.
DOI Scopus10 WoS7
2019 Ankeny, R., Phillipov, M., & Bray, H. (2019). Celebrity Chefs and New Meat Consumption Norms: Seeking Questions, Not Answers. M/C Journal: A Journal of Media and Culture, 22(2).
2018 Lewis, T., & Phillipov, M. (2018). Food/media: eating, cooking, and provisioning in a digital world. Communication Research and Practice, 4(3), 207-211.
DOI Scopus31 WoS23
2018 Lewis, T., & Phillipov, M. (2018). Special Issue. Food/Media: Cooking, Eating, and Provisioning in a Digital World.. Communication Research and Practice, 4(3), 207-323.
2017 Phillipov, M. (2017). Becoming food, eating media. Geoforum, 84, 241-242.
DOI Scopus3 WoS2
2017 Phillipov, M., & Goodman, M. (2017). The celebrification of farmers: celebrity and the new politics of farming. Celebrity Studies, 8(2), 346-350.
DOI Scopus14 WoS12
2016 Phillipov, M. (2016). 'Helping Australia grow': supermarkets, television cooking shows, and the strategic manufacture of consumer trust. Agriculture and Human Values, 33(3), 587-596.
DOI Scopus16 WoS12
2016 Phillipov, M. (2016). The new politics of food: television and the media/food industries. Media International Australia, 158(1), 90-98.
DOI Scopus26 WoS14
2016 Phillipov, M. (2016). Escaping to the country: media, nostalgia, and the new food industries. Popular Communication, 14(2), 111-122.
DOI Scopus17 WoS10
2016 Phillipov, M. (2016). Using media to promote artisan food and beverages: insights from the television industry. British Food Journal, 118(3), 588-602.
DOI Scopus11 WoS7
2015 Phillipov, M. (2015). Food TV: An effective strategy for food and beverage marketing?. Food Australia, 67(4), 31-34.
Scopus1
2015 Phillipov, M. (2015). Constructing Reality: My Kitchen Rules and Reality TV Cooking Shows. Screen Education, 79, 88-93.
2014 Phillipov, M., & Hunt, R. (2014). 'Nanna Style': The Countercultural Politics of Retro Femininities. M/C Journal, 17(6), online.
2014 Nash, M., & Phillipov, M. (2014). Introduction to the special issue: Eating like a 'man': Food and the performance and regulation of masculinities. Women S Studies International Forum, 44(1), 205-208.
DOI Scopus6 WoS7
2014 Phillipov, M. (2014). Hamburgers of Devastation: The pleasures and politics of heavy metal cooking. International Journal of Community Music, 7(2), 259-272.
DOI Scopus3 WoS1
2013 Phillipov, M. (2013). Mastering obesity: MasterChef Australia and the resistance to public health nutrition. Media Culture and Society, 35(4), 506-515.
DOI Scopus17 WoS11
2013 Phillipov, M. (2013). Resisting Health: Extreme Food and the Culinary Abject. Critical Studies in Media Communication, 30(5), 377-390.
DOI Scopus9 WoS5
2013 Phillipov, M. (2013). In Defense of Textual Analysis: Resisting Methodological Hegemony in Media and Cultural Studies. Critical Studies in Media Communication, 30(3), 209-223.
DOI Scopus41 WoS29
2012 Phillipov, M. (2012). Communicating health risks via the media: What can we learn from masterchef Australia?. Australasian Medical Journal, 5(11), 593-597.
DOI Scopus11 WoS5 Europe PMC4
2010 Phillipov, M. (2010). 'Generic misery music'? Emo and the problem of contemporary youth culture. Media International Australia, 136(136), 60-70.
DOI Scopus7 WoS3
2009 Phillipov, M. (2009). “Just Emotional People”? Emo Culture and the Anxieties of Disclosure. M/C Journal, 12(5).
DOI
2006 Phillipov, M. (2006). Haunted by the Spirit of '77: Punk Studies and the Persistence of Politics. Continuum, 20(3), 383-393.
DOI
2006 Phillipov, M. (2006). 'None so Vile'? Towards an Ethics of Death Metal. Southern Review, 38(2), 74-85.
2006 Phillipov, M. (2006). Self harm in Goth youth subculture: Study merely reinforces popular stereotypes [10]. British Medical Journal, 332(7551), 1215-1216.
DOI Scopus10 WoS8 Europe PMC1

Year Citation
2022 Phillipov, M. (2022). Digital food TV: The cultural place of food in a digital era. London, United Kingdom: Routledge.
DOI
2019 Phillipov, M., & Kirkwood, K. (Eds.) (2019). Alternative food politics: from the margins to the mainstream. London: Routledge.
DOI Scopus7
2019 Phillipov, M., & Kirkwood, K. (Eds.) (2019). Alternative food politics: from the margins to the mainstream. London: Routledge.
DOI Scopus7
2017 Phillipov, M. (2017). Media and food industries: The new politics of food. Cham, Switzerland: Palgrave Macmillan.
DOI Scopus30
2016 Phillipov, M. (2016). Fats A Global History. Reaktion Books.
2012 Phillipov, M. (2012). Death Metal and Music Criticism: Analysis at the Limits. The Rowman & Littlefield Publishing Group.
DOI Scopus70

Year Citation
2021 Phillipov, M. (2021). Textual Analysis in Digital Food Studies: New Approaches to Old Methods. In J. Leer, & S. G. S. Krogager (Eds.), Research Methods in Digital Food Studies (pp. 15-27). Abingdon, Oxon, United Kingdom: Routledge.
DOI Scopus1
2019 Phillipov, M. (2019). Supermarkets, television cooking shows and integrated advertising: new approaches to strategic marketing and consumer engagement. In J. Byrom, & D. Medway (Eds.), Case studies in food retailing and distribution (pp. 255-265). Duxford, UK: Woodhead Publishing.
DOI
2019 Phillipov, M. (2019). Introduction: Thinking with media: margins, mainstreams and the media politics of food. In M. Phillipov, & K. Kirkwood (Eds.), Alternative food politics: from the margins to the mainstream (pp. 1-19). London, UK: Routledge.
Scopus2
2019 Phillipov, M., & Kirkwood, K. (2019). Supermarkets, celebrity chefs and private labels: the ‘alternative’ reframing of processed foods. In M. Phillipov, & K. Kirkwood (Eds.), Alternative food politics: from the margins to the mainstream (pp. 234-252). London, UK: Routledge.
2016 Lewis, T., & Phillipov, M. (2016). A pinch of ethics and a soupçon of home cooking: Soft-selling supermarkets on food television. In P. Bradley (Ed.), Food, Media and Contemporary Culture: The Edible Image (pp. 105-124). Houndmills, Basingstoke: Palgrave MacMillan.
DOI Scopus6
2013 Phillipov, M. (2013). Regurgitating Septic Vomit of Chyme: Reflections on Metal Research as Both Insider and Outsider. In D. Thwaites (Ed.), Critical Animalia: A Decade Between Disciplines (pp. 65-71). Newcastle: Critical Animals.
2013 Phillipov, M. (2013). Extreme Music for Extreme People? Norwegian Black Metal and Transcendent Violence. In T. Hjelm, K. Kahn-Harris, & M. LeVine (Eds.), Heavy Metal Controversies and Countercultures (pp. 152-165). Equinox Publishing (UK).
2008 Phillipov, M. (2008). Metal 'Downunderground': Mapping the Terrain of the 'Great Southern Wasteland'. In S. Homan, & T. Mitchell (Eds.), Sounds of Then, Sounds of Now: Popular Music in Australia (pp. 215-230). Hobart: ACYS Publishing.

Year Citation
2025 Phillipov, M. (2025). Food and Digital Labor. Oxford Bibliographies in Food Studies.
DOI
2024 Phillipov, M. (2024). An Introduction to Food Television. Bloomsbury Food Library.
DOI
2015 Kirkwood, K., & Phillipov, M. (2015). What MasterChef Teaches Us About Food and the Food Industry. The Conversation.
2014 Phillipov, M. (2014). Why Health Messages Fail: Lessons from the Australian Fast-Food Industry. Communication Currents.
Date Project/ No. Investigators Funding Body Amount
2022–2024 Artisanal Making and the Future of Small-Scale Local Production (DP220100110) Dr M Phillipov, Prof S Luckman Australian Research Council $390,979
2022 Commendation for the Enhancement and Innovation of Student Learning Dr M Phillipov University of Adelaide $1,000
2019 Women's Research Excellence Award Dr M Phillipov University of Adelaide $5,000
2018–2020 Media Messages about Sustainable Seafood: How Do Media Influencers Affect Consumer Attitudes (2017-131) Dr M Phillipov, Dr A Farmery, A/Prof F Gale Fisheries Research & Development Corporation
$85,550
2018 Scoping Study for Building and Maintaining Community Trust in Australia's Primary Industries Prof R Ankeny, Dr H Bray, Dr M Phillipov, Ms E Buddle Agrifutures Australia $94,678
2014–2016 The New Politics of Food and the Australian Media (DE140101412) Dr M Phillipov Discovery Early Career Researcher Award, Australian Research Council $383,532

Courses Summary

Date Course Title Course Level/Code Role
2022–25 Approaches to Media MDIA 2306 Coordinator
2020–25 Screen and Sound Industries MDIA 1015 Coordinator
2020–22 Media Relations MDIA 7005 Coordinator
2020–22 Media Relations MDIA 2227 Coordinator
2019 Exploring TV and Radio MDIA 1004 Coordinator
2018–19 Media Industry Transitions MDIA 3207 Coordinator

Date Role Research Topic Program Degree Type Student Load Student Name
2025 Principal Supervisor Investigating the production and impact of environmental media in South Australia. Master of Philosophy Master Full Time Miss Hayley Polyichanin
2025 Principal Supervisor Power Relations in Digital Food Culture: Examining Gender, Class and Race in Instagram Clean Eating Content Doctor of Philosophy Doctorate Full Time Ms Zhiqi Shao
2024 Co-Supervisor Listening through the Static: De-communalising Indian Partition History through Radio Broadcasts Doctor of Philosophy Doctorate Full Time Miss Utsha Roy
2023 Co-Supervisor A study on the impact of representation of gender in popular culture, specifically how females fans engage with female-centred and created media through recent online trends Doctor of Philosophy Doctorate Full Time Miss Lisa Julia Cooper
2023 Co-Supervisor Uncovering Ideological Messaging: A Framing Analysis of News Media Coverage of Poverty and Welfare in Australia Doctor of Philosophy Doctorate Full Time Miss Shannon Rawlings
2020 Principal Supervisor Household Experiences of Reducing Waste: Moving Towards Circular Economy Futures Doctor of Philosophy Doctorate Part Time Mrs Marisol Da Silva

Date Role Research Topic Program Degree Type Student Load Student Name
2021 - 2025 Co-Supervisor ‘Just because I’m vegan doesn’t mean my dog is’: Exploring human-animal relations among raw meat feeders in the UK and Australia Doctor of Philosophy under a Jointly-awarded Degree Agreement with Doctorate Full Time Ms Natalia Ciecierska-Holmes
2021 - 2025 Principal Supervisor Stories of Surplus-Value
An Analysis of Models of Capitalism and Resistance in Videogames		 Doctor of Philosophy Doctorate Full Time Mr Sebastian Alexander Morrison
2020 - 2023 Principal Supervisor Retrospectively Reading The Sopranos: Rethinking Complex Television for New Cultural Contexts Doctor of Philosophy Doctorate Full Time Mr Alexander Hudson Beare
2019 - 2023 Principal Supervisor End-user Experiences of Audio Description for Live Theatre: Complexities Beyond Practice Doctor of Philosophy Doctorate Part Time Ms Kari Seeley
2018 - 2019 Co-Supervisor South Australian Film-makers' Perspectives on Policies: State and Federal Film Policies and the Representation of Cultural Diversity in Australian Films Master of Philosophy Master Part Time Linh Chung

Date Role Committee Institution Country
2024 - ongoing Member Academic Board University of Adelaide Australia
2021 - ongoing Member School of Humanities Executive Committee University of Adelaide Australia
2021 - 2023 Chair Media Advisory Board University of Adelaide Australia
2018 - 2020 Member School of Humanities Research Committee University of Adelaide Australia
2010 - 2018 Member ANZCA Executive Committee - -

Date Role Editorial Board Name Institution Country
2023 - ongoing Member Food and Society: New Directions book series University of Bristol Press United Kingdom
2017 - 2023 Member Communication Research and Practice Taylor & Francis United Kingdom

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