Research Interests
Communication & Media Studies Globalisation and Culture Journalism Studies SociologyDr Saira Ali
Senior Lecturer
School of Communication, Media and Journalism
College of Creative Arts, Design and Humanities
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
Saira Ali brings extensive experience from the media industry, having worked at leading publishing houses including Kitab Pvt Ltd and Oxford University Press in Pakistan. She began her academic career in 2015 at the University of the Sunshine Coast, where she taught Public Relations and Social Media. Since joining the University of Adelaide in 2020, she has continued to build on this applied foundation through research and teaching that bridge media studies, political communication and critical security studies.
My work examines how power operates through processes of mediatisation and securitisation, shaping which threats are amplified, whose voices are legitimised, and what forms of knowledge and response are prioritised. I research how societies govern crisis and manage uncertainty through media discourses of risk and security. Bringing together media studies, critical security studies and political communication, I explore how discourses of threat, crisis and vulnerability take shape across institutional, cultural and geopolitical contexts. From terrorism and strategic communication to protest governance and beyond, my research offers an interdisciplinary perspective on the cultural politics of risk and the shifting logics of security governance.
I am the author of Mediatised Terrorism: East–West Narratives of Risk (Routledge) and co-author of Public Relations and Strategic Communication (Oxford University Press).
I welcome inquiries from Masters and PhD candidates interested in media, risk and security, especially with a focus on securitisation, media and power and the governance of risk through institutional responses.
| Date | Position | Institution name |
|---|---|---|
| 2020 - ongoing | Senior Lecturer Media Studies | University of Adelaide |
| 2015 - 2020 | Sessional Academic | University of the Sunshine Coast |
| 2015 - 2018 | Research Assistant | University of the Sunshine Coast |
| 2014 - 2015 | Chief Operations Officer | Kitab Publishing (Pvt) Limited |
| 2009 - 2013 | Editor – Primary & Secondary School Books | Oxford University Press (OUP) |
| 2007 - 2013 | Publishing Consultant / Editor | Freelancer |
| 2006 - 2007 | Assistant Manager Development & Alumni Relations | Lahore University of Management Sciences (LUMS) |
| 2002 - 2005 | Manager Media Relations & Publications | Curzon Pacific Master Event Planners & Producers |
| 1999 - 2001 | Assistant Editor | Libas International Magazine |
| Date | Type | Title | Institution Name | Country | Amount |
|---|---|---|---|---|---|
| 2023 | Award | School of Humanities Early Career Research Excellence | University of Adelaide | Australia | - |
| Language | Competency |
|---|---|
| English | Can read, write, speak, understand spoken and peer review |
| Urdu | Can read, write, speak and understand spoken |
| Date | Institution name | Country | Title |
|---|---|---|---|
| 2015 - 2019 | University of the Sunshine Coast | Australia | PhD in Media Studies |
| 2013 - 2013 | University of the Sunshine Coast | Australia | Graduate Diploma in Arts – Communications & Public Relations |
| 2004 - 2005 | Goldsmiths University of London | United Kingdom | Masters in Transnational Communications & Global Media |
| 1998 - 2001 | The University of the Punjab | Pakistan | Masters in English Literature |
| Date | Title | Institution name | Country |
|---|---|---|---|
| — | Associate Fellow | Higher Education Academy | United Kingdom |
| Year | Citation |
|---|---|
| 2023 | Barbour, K., & Ali, S. (2023). A Sense of Home: two migrant personas during COVID-19. Continuum: Journal of Media and Cultural Studies, 37(2), 210-223. Scopus1 WoS1 |
| 2021 | Pugsley, P. C., & Ali, S. (2021). Activating Bollywood buzz: Promoting Indian film superstars in supporting roles. Studies in South Asian Film & Media, 13(1), 19-37. Scopus2 |
| 2019 | Ali, S., & Khattab, U. (2019). Reporting terrorism in Muslim Asia: the Peshawar massacre. Media International Australia, 173(1), 108-124. |
| 2018 | Ali, S., & Khattab, U. (2018). Trans-mediatized terrorism: The Sydney Lindt Café siege. Global Media and Communication, 14(3), 301-323. Scopus7 WoS4 |
| 2017 | Khattab, U., Fonn, B. S., & Ali, S. (2017). Strategic Communication Management of Corporate Crises: Case Analysis. e-Journal of Social and Behavioural Research in Business, 8(1), 15-40. |
| 2017 | Ali, S., & Khattab, U. (2017). East–west trans-mediatisation of terrorism and Islamophobia: Sydney siege and Peshawar massacre. International Communication Gazette, 79(8), 722-745. Scopus2 WoS4 |
| 2016 | Ali, S., & Khattab, U. (2016). Australian talkback radio prank strategy: a media-made crisis. Journal of Communication Management, 20(1), 56-74. Scopus3 WoS2 |
| Year | Citation |
|---|---|
| 2022 | Ali, S. (2022). Mediatised Terrorism East-West Narratives of Risk (1st ed.). London, United Kingdom: Routledge. DOI |
| 2019 | Sutherland, K., Ali, S., & Khattab, U. (2019). Public Relations and Strategic Communication Contemporary Perspectives. Melbourne, Australia. |
Saira regularly receives funding from School and Faculty research schemes to support her research.
Program Director: Master of Media (Strategic Communication)
Course coordinator:
MDIA 3203 Media Policy and Media Law III (MPML)
MDIA 7004 Social Media Management (SMM)
MDIA 7006 Risk & Crisis Communication (RCC)
MDIA 7008 Media Masters Research Project
| Date | Role | Research Topic | Program | Degree Type | Student Load | Student Name |
|---|---|---|---|---|---|---|
| 2025 | Principal Supervisor | A study on social media's role in brand communication strategies in India and Australia | Doctor of Philosophy | Doctorate | Full Time | Miss Sakshi Malpani |
| 2025 | Co-Supervisor | Examining the Criminalisation of Climate Change Activism | Doctor of Philosophy | Doctorate | Full Time | Miss Ellie Kendall Turner |
| 2025 | Co-Supervisor | Examining the Criminalisation of Climate Change Activism | Doctor of Philosophy | Doctorate | Full Time | Miss Ellie Kendall Turner |
| 2025 | Principal Supervisor | A study on social media's role in brand communication strategies in India and Australia | Doctor of Philosophy | Doctorate | Full Time | Miss Sakshi Malpani |
| 2023 | Principal Supervisor | A study on the impact of representation of gender in popular culture, specifically how females fans engage with female-centred and created media through recent online trends | Doctor of Philosophy | Doctorate | Full Time | Miss Lisa Julia Cooper |
| 2023 | Principal Supervisor | Listening through the Static: De-communalising Indian Partition History through Radio Broadcasts | Doctor of Philosophy | Doctorate | Full Time | Miss Utsha Roy |
| 2023 | Co-Supervisor | The commercialisation of happiness: the depiction of mental health in the social media marketing communications of consumer lifestyle brands | Doctor of Philosophy | Doctorate | Full Time | Ms Ranjani Ragotham |
| 2023 | Principal Supervisor | A study on the impact of representation of gender in popular culture, specifically how females fans engage with female-centred and created media through recent online trends | Doctor of Philosophy | Doctorate | Full Time | Miss Lisa Julia Cooper |
| 2023 | Co-Supervisor | The commercialisation of happiness: the depiction of mental health in the social media marketing communications of consumer lifestyle brands | Doctor of Philosophy | Doctorate | Full Time | Ms Ranjani Ragotham |
| 2023 | Principal Supervisor | Listening through the Static: De-communalising Indian Partition History through Radio Broadcasts | Doctor of Philosophy | Doctorate | Full Time | Miss Utsha Roy |
| 2022 | Co-Supervisor | Violent language in populist discourse | Doctor of Philosophy | Doctorate | Full Time | Mr Lucas Sebastian Konstantin Scheel |
| 2022 | Co-Supervisor | Violent language in populist discourse | Doctor of Philosophy | Doctorate | Full Time | Mr Lucas Sebastian Konstantin Scheel |
| Date | Role | Research Topic | Location | Program | Supervision Type | Student Load | Student Name |
|---|---|---|---|---|---|---|---|
| 2024 - 2024 | Principal Supervisor | Leave a Comment Below: Exploring consumer perception in online comment sections using brand health. | University of Adelaide | M. Media (Strategic Communication) | Master | Full Time | Grace Heim |
| 2024 - 2024 | Principal Supervisor | Brewed Cultures: A Comparative Analysis of Nescafe's Communication Strategies in India and Australia | University of Adelaide | M. Media (Strategic Communication) | Master | Full Time | Sakshi Malpani |
| 2023 - 2023 | Principal Supervisor | Exploring Acculturation of Latino Influencers in Australia: A Content Analysis of Lifestyle and Travel Posts on Instagram | University of Adelaide | M. Media (Strategic Communication) | Master | Full Time | Annabelle Andrade |
| 2022 - 2022 | Principal Supervisor | Inbound Marketing: Why Did it Emerge, What Makes it Significant, and Where Next? | University of Adelaide | M. Media (Strategic Communication) | Master | - | David Olney |
| 2022 - 2022 | Principal Supervisor | The Use of Entertainment Marketing: A comparative analysis of three brands and their marketing strategies on TikTok | The University of Adelaide | M. Media (Strategic Communication) | Master | - | Lilli Rose |
| 2021 - 2021 | Principal Supervisor | Developing a body positive social media strategy for Victoria's Secret | University of Adelaide | M. Media (Strategic Communication) | Master | Full Time | Malika Marwah |
| 2021 - 2021 | Principal Supervisor | Exploring Dark Mofo: Examining Audience Reactions to the Proposed 'Inion Flag' Artwork | University of Adelaide | - | Honours | Full Time | Brittany Pfeiffer |
| 2021 - 2021 | Principal Supervisor | Social media strategy in China - A case study of Xiaomi Group | University of Adelaide | Master of Arts | Master | Full Time | Rong Hu |
| 2021 - 2021 | Principal Supervisor | Internet and social media regulation with respect to terrorism in China | University of Adelaide | Media Master Core | Master | Full Time | Danlu Zhao |
| 2020 - 2020 | Principal Supervisor | Privacy laws and rights on social media. | The University of Adelaide | Media Master Core | Master | Full Time | Hanru Zhou |
| Date | Role | Membership | Country |
|---|---|---|---|
| 2024 - ongoing | Member | The Addressing Violent Extremism and Radicalisation to Terrorism (AVERT) Research Network | Australia |
| 2023 - ongoing | Member | Australian and New Zealand Communication Association | Australia |
| Date | Topic | Presented at | Institution | Country |
|---|---|---|---|---|
| 2025 - 2025 | Appraising Climate Change as a Security Threat: Implications for Climate Activism | 50th International Systemic Functional Congress and Institute (ISFC 50) | University of Glasgow | United Kingdom |
| 2025 - ongoing | Crisis of Dissent: Moral Panic and the Stigmatization of Protest in Australia. | International Communication Association (ICA) 2025 Pre-conference | University of Denver | United States |
| 2024 - 2024 | Muted Defiance: The Australian Media’s Response to Press-Limiting Security Laws | Australian and Aotearoa New Zealand Communication Association (AANZCA) | RMIT, Melbourne | Australia |
| 2024 - 2024 | Climate Change as a Security Threat: Implications for Policy and Activism. | Melbourne, Victoria | Addressing Violent Extremism and Radicalisation to Terrorism (AVERT) | Australia |
| 2023 - 2023 | The making of ‘Taliban Khan’: Analysis of Imran Khan’s political speeches on the Taliban | Australian & Aotearoa New Zealand Communication Association (AANZCA) | Victoria University, Wellington | New Zealand |
| 2021 - ongoing | A sense of home: Two perspectives of migrant persona building in 2020 | Diversifying Persona Studies: Online International Conference | University of Adelaide | Australia |
| 2016 - 2016 | Trans-mediatised Fear of Muslim Diasporas in Australia: The Sydney Lindt Café Hostage Crisis | Diaspora and Media section, International Association for Media and Communication (IAMCR) | University of Leicester | United Kingdom |
| 2016 - 2016 | Trans-mediatised War on Terror: East-West Comparative Analysis | International Communication section, International Association for Media and Communication (IAMCR) | University of Leicester | United Kingdom |