Rachel Kennedy

Research Interests

Marketing Marketing Communications Marketing Research Methodology Marketing Theory

Prof Rachel Kennedy

Research Professor

Office of Business and Law

College of Business and Law

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Available For Media Comment.

As Associate Director and one of the founders of the world famous Ehrenberg-Bass Institute for Marketing Science, Rachel is heavily involved in advancing and disseminating empirically grounded knowledge about how brands grow and how marketing interventions especially media and advertising work.
She is actively engaged with industry through the Institute's Corporate Sponsor Program as well as contract market research projects across many industries around the globe. Rachel is a regular speaker on the international stage, sharing innovative research on media, advertising and buyer behaviour topics. Advancing knowledge that is of direct relevance to industry is central to Rachel's work.
Her research interests include improving measures of how media and advertising work – from biometrics and other competing pre-testing approaches to single source in-market; knowing how much to spend and in which media; understanding patterns in shopper behaviour and much more.  See more at: 
http://orcid.org/0000-0002-8052-6293 
Supervising research degree students is core to Rachel's role. 
Recognitions include: Great minds award: Runner up for Journal of Advertising Research (2022), Top Cited Article 2020-2021 Psychology & Marketing (Wiley), Runner up Best paper award for Journal of Advertising Research in 2017, 2020 and 2021; Finalist for Silver Medal, MRS UK in both 2019 and 2015. ARF CONSUMERxSCIENCE Conference best paper 2018. Telstra Business Women’s Award Finalist 2017.  Top 10 article in the field of Neuromarketing awarded by Neuromarketing Science & Business Association (2017). Best Reviewer Award, International Journal of Advertising (2016). Finalist for Innovation in Research Methodology, MRS UK (2015) - Achievement in Industry Collaboration Research Award, UniSA Business School (2015) - Research Commendation (Top 10% of Researchers), UniSA Business School.
Rachel is also on the Editorial Advisory Boards for the Journal of Advertising Research, International Journal of Market Research and International Journal of Advertising.

Media and Advertising Effectiveness - to understand attention and sales effective advertising across media, Evidenced based Advertising Budgeting, Buyer behaviour and marketing interventions, Marketing decision making, Validating marketing tools such as neuro and biometrics for ad testing

Date Position Institution name
2017 - 2025 Associate Director Adelaide University

Date Type Title Institution Name Country Amount
2016 Award Best Reviewer Award International Journal of Advertising United States -
2010 Award Reviewer of the Year International Journal of Market Research United Kingdom -

Date Institution name Country Title
1998 - 2000 University of South Australia Australia PhD

Year Citation
2026 Tanusondjaja, A., Anesbury, Z., Faghidno, S., Kennedy, R., & Sharp, B. (2026). Brand disruption: exploring how migrants purchase brands compared to locals. International Marketing Review, 43(3), 1-26.
DOI
2025 Hartnett, N., Bellman, S., Beal, V., Kennedy, R., Charron, C., & Varan, D. (2025). How to accurately measure attention to video advertising. International Journal of Advertising, 44(1), 184-207.
DOI Scopus8 WoS9
2025 Tanusondjaja, A., Nenycz Thiel, M., Dawes, J., Kennedy, R., & Dunn, S. (2025). Does size matter: how product assortment size is related to brand performance. Journal of Marketing Management, online(17-18), 1-27.
DOI Scopus1 WoS1
2023 Phua, P., Hartnett, N., Beal, V., Trinh, G., & Kennedy, R. (2023). When brands go dark: a replication and extension examining market share of brands that stop advertising for a year or longer. Journal of Advertising Research, 63(2), 172-184.
DOI Scopus3 WoS6
2023 Phua, P., Page, B., Trinh, G., Hartnett, N., & Kennedy, R. (2023). Does childhood exposure to a brand improve brand name recognition?. Journal of Advertising Research, 63(4), 370-383.
DOI Scopus4 WoS6
2022 Graham, C., & Kennedy, R. (2022). Quantifying the target market for advertisers. Journal of Consumer Behaviour, 21(1), 33-48.
DOI Scopus27 WoS25
2022 Anesbury, Z. W., Bennett, D., & Kennedy, R. (2022). How persistent are duplication of purchase partitions?. Journal of Consumer Behaviour, 21(1), 137-152.
DOI Scopus13 WoS13
2021 Hartnett, N., Gelzinis, A., Beal, V., Kennedy, R., & Sharp, B. (2021). When Brands Go Dark Examining Sales Trends when Brands Stop Broad-Reach Advertising for Long Periods. JOURNAL OF ADVERTISING RESEARCH, 61(3), 247-259.
DOI WoS7
2021 Hartnett, N., Gelzinis, A., Beal, V., Kennedy, R., & Sharp, B. (2021). When brands go dark: examining sales trends when brands stop broad-reach advertising for long periods. Journal of Advertising Research, 61(3), 247-259.
DOI Scopus9
2020 Hartnett, N., Greenacre, L., Kennedy, R., & Sharp, B. (2020). Extending validity testing of the persuasion principles index. European Journal of Marketing, 54(9), 2245-2255.
DOI Scopus2 WoS2
2020 Phua, P., Kennedy, R., Trinh, G., Page, B., & Hartnett, N. (2020). Examining older consumers' loyalty towards older brands in grocery retailing. Journal of retailing and consumer services, 52(101893), 1-7.
DOI Scopus38 WoS27
2020 Varan, D., Nenycz Thiel, M., Kennedy, R., & Bellman, S. (2020). The effects of commercial length on advertising impact: what short advertisements can and cannot deliver. Journal of Advertising Research, 60(1), 54-70.
DOI Scopus29 WoS29
2020 Simmonds, L., Bellman, S., Kennedy, R., Nenycz Thiel, M., & Bogomolova, S. (2020). Moderating effects of prior brand usage on visual attention to video advertising and recall: an eye-tracking investigation. Journal of business research, 111, 241-248.
DOI Scopus82 WoS68
2020 Simmonds, L., Bogomolova, S., Kennedy, R., Nenycz Thiel, M., & Bellman, S. (2020). A dual-process model of how incorporating audio-visual sensory cues in video advertising promotes active attention. Psychology & Marketing, 37(8), 1057-1067.
DOI Scopus67 WoS53
2019 Bellman, S., Nenycz Thiel, M., Kennedy, R., Hartnett, N., & Varan, D. (2019). Best measures of attention to creative tactics in TV advertising: when do attention-getting devices capture of reduce attention?. Journal of advertising research, 59(3), 295-311.
DOI Scopus43 WoS36
2018 Dawes, J., Kennedy, R., Green, K., & Sharp, B. (2018). Forecasting advertising and media effects on sales: econometrics and alternatives. International journal of market research, 60(6), 611-620.
DOI Scopus12 WoS7
2018 Kennedy, R., & Hartnett, N. (2018). Marketing is scrambled: all evidence-based theorists are invited to breakfast. Australasian marketing journal, 26(4), 303-306.
DOI Scopus9 WoS6
2018 Tanusondjaja, A., Nenycz Thiel, M., Dawes, J., & Kennedy, R. (2018). Portfolios: patterns in brand penetration, market share, and hero product variants. Journal of retailing and consumer services, 41, 211-217.
DOI Scopus22 WoS23
2017 Kennedy, R., & Nguyen, C. (2017). Editorial, empirically-based marketing knowledge. Australasian marketing journal, 25(25), 251.
DOI
2017 Bellman, S., Nenycz Thiel, M., Kennedy, R., Larguinat, L., McColl, B., & Varan, D. (2017). What makes a television commercial sell? Using biometrics to identify successful ads. Journal of advertising research, 57(1), 53-66.
DOI Scopus30 WoS27
2017 Bogomolova, S., Szabo, M., & Kennedy, R. (2017). Retailers' and manufacturers' price-promotion decisions: intuitive or evidence-based?. Journal of business research, 76, 189-200.
DOI Scopus41 WoS34
2017 Anesbury, Z., Winchester, M., & Kennedy, R. (2017). Brand user profiles seldom change and seldom differ. Marketing letters, 28(4), 523-535.
DOI Scopus21 WoS17
2017 Sorensen, H., Bogomolova, S., Anderson, K., Trinh, G., Sharp, A., Kennedy, R., . . . Wright, M. (2017). Fundamental patterns of in-store shopper behaviour. Journal of retailing and consumer services, 37, 182-194.
DOI Scopus95 WoS77
2017 Sharp, B., Wright, M., Kennedy, R., & Nguyen, C. (2017). Viva la revolution! For evidence-based marketing we strive. Australasian marketing journal, 25(4), 341-346.
DOI Scopus19 WoS11
2016 Hartnett, N., Romaniuk, J., & Kennedy, R. (2016). Comparing direct and indirect branding in advertising. Australasian marketing journal, 24(1), 20-28.
DOI Scopus26 WoS23
2016 Anesbury, Z., Nenycz Thiel, M., Dawes, J., & Kennedy, R. (2016). How do shoppers behave online? An observational study of online grocery shopping. Journal of consumer behaviour, 15(3), 261-270.
DOI Scopus117 WoS109
2016 Hartnett, N., Kennedy, R., Sharp, B., & Greenacre, L. (2016). Marketers' intuitions about the sales effectiveness of advertisements. Journal of marketing behavior, 2(2-3), 177-194.
DOI
2016 Kennedy, R., & Northover, H. (2016). How to use neuromeasures to make better advertising decisions: Questions practitioners should ask vendors and research priorities for scholars. Journal of advertising research, 56(2), 183-192.
DOI Scopus21 WoS16
2016 Hartnett, N., Kennedy, R., Sharp, B., & Greenacre, L. (2016). Creative that sells: how advertising execution affects sales. Journal of advertising, 45(1), 102-112.
DOI Scopus44 WoS41
2016 Tanusondjaja, A., Nenycz Thiel, M., & Kennedy, R. (2016). Understanding shopper transaction data: how to identify cross-category purchasing patterns using the duplication coefficient. International journal of market research, 38(3), 401-420.
DOI Scopus23 WoS22
2016 Danenberg, N., Kennedy, R., Beal, V., & Sharp, B. (2016). Advertising budgeting: a reinvestigation of the evidence on brand size and spend. Journal of advertising, 45(1), 139-146.
DOI Scopus22 WoS15
2015 Kennedy, R., Scriven, J., & Nenycz Thiel, M. (2015). Response to comments on 'When "significant" is not significant'. International Journal of Market Research, 57(3), 339-342.
DOI
2014 Kennedy, R., Scriven, J., & Nenycz Thiel, M. (2014). When 'significant' is not significant. International journal of market research, 56(5), 591-607.
DOI Scopus26 WoS26
2013 Kennedy, R. (2013). What research can we trust?. International Journal of Market Research, 55(2), 315-317.
DOI WoS8
2013 Taylor, J., Kennedy, R., McDonald, C., Larguinat, L., El, O. Y., & Haddad, N. (2013). Is the multi-platform whole more powerful than its separate parts? Measuring the sales effects of cross-media advertising. Journal of advertising research, 53(2), 200-211.
DOI Scopus44 WoS45
2012 Kennedy, R., & McColl, B. (2012). Brand growth at Mars, Inc.: how the global marketer embraced Ehrenberg's science with creativity. Journal of advertising research, 52(2), 270-276.
DOI Scopus21 WoS21
2012 Uncles, M., Kennedy, R., Nenycz Thiel, M., Singh, J., & Kwok, S. (2012). In 25 years, across 50 categories, user profiles for directly competing brands seldom differ: affirming Andrew Ehrenberg's principles. Journal of Advertising Research, 52(2), 252-261.
DOI Scopus49 WoS46
2009 Hammer, P. J., Riebe, E. L., & Kennedy, R. (2009). How clutter affects advertising effectiveness. Journal of advertising research, 49(2), 159-163.
DOI Scopus40 WoS31
2009 Taylor, J., Kennedy, R., & Sharp, B. (2009). Is once really enough?: making generalizations about advertising's convex sales response function. Journal of advertising research, 49(2), 198-200.
DOI Scopus31 WoS28
2009 Newstead, K., Taylor, J. M., Kennedy, R., & Sharp, B. M. (2009). The total long-term sales effects of advertising: lessons from single source. Journal of advertising research, 49(2), 207-210.
DOI Scopus14 WoS12
2008 Kennedy, R., Sharp, B. M., & McDonald, C. (2008). Pure single-source data and take-off time for project Apollo. Admap magazine, (491), 32-35.
2008 Faulkner, M. E., & Kennedy, R. (2008). A new tool for pre-testing direct mail. International journal of market research, 50(4), 469-490.
DOI Scopus2 WoS3
2005 Kennedy, R. (2005). Portrait of a Rival. Marketer.
2004 Auton, F., Chong, D., Fam, K., Kennedy, R., Menon, A., Okazaki, S., & Phau, I. (2004). Editorial. International Journal of Advertising, 23(4), 411-412.
DOI
2002 Kennedy, R., Ehrenberg, A., Barnard, N., & Bloom, H. (2002). Brand advertising as creative publicity. Journal of advertising research, 42(4), 7-18.
DOI Scopus115 WoS84
2001 Kennedy, R., & Ehrenberg, A. (2001). There is no brand segmentation. Marketing Research, 13(1), 4-7.
2001 Kennedy, R., & Ehrenberg, A. (2001). There is no brand segmentation : Blasphemous as it may sound to traditionalists, this marketing mainstay scarcely even exists!. Marketing Research, 13(1), 4-7.
Scopus50
2001 Kennedy, R., & Ehrenberg, A. S. C. (2001). Competing retailers generally have the same sorts of shoppers. Journal of Marketing Communications, 7(1), 19-26.
DOI Scopus30
2001 Kennedy, R., & Ehrenberg, A. (2001). Competing retailers generally have the same sorts of shoppers. Journal of Marketing Communications, 7(1), 19-26.
DOI
1998 Riquier, C. J., Kennedy, R. E., & Sharp, B. M. (1998). Behaviours versus Demographics as Identifiers of CHAID Splits: Implications for Segment Formation. Journal of Segmentation in Marketing: Innovations in Market Identification and Targeting.

Year Citation
2016 Simmonds, L., Bellman, S., Kennedy, R., Bogomolova, S., & Nenycz-Thiel, M. (2016). THE ROLE OF PRIOR BRAND EXPERIENCE IN PROCESSING ADVERTISING. In PSYCHOPHYSIOLOGY Vol. 53 (pp. S57). WILEY-BLACKWELL.
2012 Benson, T., Tanusondjaja, A., Kennedy, R., & Taylor, J. (2012). Reach maximisation through day-part redistribution: an evaluation. In Australian and New Zealand Marketing Academy Conference 2012 Proceedings (pp. 1-5). Australia: ANZMAC.
2012 Piñero De Plaza, M. A., Lockshin, L., Kennedy, R., & Corsi, A. M. (2012). A new method to measure behavioral responses to packaging design elements. In R. Paulo (Ed.), Marketing to citizen: going beyond customers and consumers: conference proceedings (pp. 1-8). Portugal: European Marketing Academy.
2012 Anesbury, Z., Dawes, J. G., Kennedy, R., & Nenycz Thiel, M. (2012). Supermarket shelving: a conceptual paper on the value of shelf position. In R. Lee (Ed.), Australia New Zealand Marketing Academy Conference 2012 (pp. 1-7). Australia: Ehrenberg-Bass Institute for Marketing Science.
2012 Anderson, K., Sharp, A. R., & Kennedy, R. (2012). Virtual reality research: the case for validation. In Australian and New Zealand Marketing Academy Conference 2012 Proceedings (pp. 1-7). Australia: ANZMAC.
2011 Anesbury, Z. W., Kennedy, R., & Banelis, M. (2011). The consistency of partitions across time. In M. MacCarthy, & D. Sanders (Eds.), Australian and New Zealand Marketing Academy Conference proceedings (pp. 1-8). Australia: ANZMAC.
2010 Tanusondjaja, A., Kennedy, R., Taylor, J., & Riebe, E. (2010). Reaching a wide audience in a fragmented market: a lesson from the United Kingdom. In B. Ballantine, & P. Paul (Eds.), Australian and New Zealand Marketing Academy Conference proceedings (pp. 1-7). New Zealand: ANZMAC.
2010 Piñero, M. A., Lockshin, L., Kennedy, R., & Corsi, A. (2010). Distinctive elements in packaging (FMCG): an exploratory study. In P. Ballantine, & J. Finsterwalder (Eds.), ANZMAC 2010: doing more with less : proceedings of the 2010 Australian and New Zealand Marketing Academy Conference. New Zealand: ANZMAC.
2010 Liao, L., Lockshin, L., Kennedy, R., & Corsi, A. (2010). The impact of emotion on effective packaging for consumer goods. In P. Ballantine, & J. Finsterwalder (Eds.), ANZMAC 2010 (pp. 1-9). New Zealand: University of Canterbury.
2008 Ceber, M., Sharp, B. M., & Kennedy, R. (2008). A closer look at tv's desirable audience : the light tv viewer. In Australian and New Zealand marketing academy conference ANZMAC 2008. Marketing: shifting the focus from mainstream to offbeat (pp. 1-7). Australia: ANZMAC.
2008 Kennedy, R., Driesener, C. B., Goodhardt, G., McDonald, C., & Wood, L. (2008). Using an established framework and project Apollo data to investigate how advertising works. In ARF: Advertising research foundation conference- Audience measurement 3.0 (pp. 1-11). New York City, USA: The ARF.
2008 Taylor, J., Kennedy, R., & Sharp, B. (2008). Is once really enough? Do we have an empirical generalisation about the short-term sales effects of advertising. In Empirical generalizations in advertising conference (pp. 1-13). US: Wharton School, SEI Centre for Advanced Studies in Management.
2008 Kennedy, R., Driesener, C. B., Goodhardt, G., McDonald, C., & Wood, L. (2008). How does advertising affect loyalty?. In F. Fellows, & D. Deborah (Eds.), ESOMAR world research conference: worldwide multi media measurement 2008. Amsterdam, Netherlands: ESOMAR.
2007 Hammer, P. J., Riebe, E. L., & Kennedy, R. (2007). Exploring the impact of advertising clutter in television. In Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference. Reykjavik, Iceland: Reykjavik University.
2007 Kennedy, R., McDonald, C., & Sharp, B. M. (2007). The changing face of advertising research. In AMSRS Conference 2007: THE CHANGING FACE OF RESEARCH : CD of speakers papers. NSW, Australia: Australian Market and Social Research Society.
2006 Danenberg, N. J., Kennedy, R., & Sharp, B. M. (2006). Some Practical and Theoretical Difficulties of Target Marketing. In A. Avlonitis, & G. J (Eds.), Sustainable Marketing Leadership. Athens: European Marketing Academy.
2005 Kennedy, R., Tustin, J. D., & Hoek, J. (2005). Smoking behaviour and perceptions of cigarette descriptors. In ANZMAC 2005 Conference Broadening the Boundaries: Conference Proceedings. Australia: ANZMAC, The University of Western Australia.
2005 Faulkner, M. E., & Kennedy, R. (2005). A predictive test of pre-testing fundraising DM materials. In ANZMAC 2005 Conference Broadening the Boundaries: Conference Proceedings. Australia: ANZMAC, The University of Western Australia.
2004 Faulkner, M. E., Kennedy, R., & Romaniuk, J. T. (2004). An investigation of the structure of charity markets. In ANZMAC (Australian and New Zealand Marketing Academy) 2004 Proceedings: Marketing Accountabilities and Responsibilities. New Zealand: Victoria University of Wellington.
2003 Faulkner, M. E., & Kennedy, R. (2003). A test of COMMAP for pre-testing direct mail (DM) pieces in fundraising. In ANZMAC 2003 Conference Proceedings: Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide: ANZMAC.
2003 Kennedy, R. (2003). ANZMAC 2003. In ANZMAC Conference 2003. Adelaide, South Australia: ANZMAC.
2002 Faulkner, M. E., & Kennedy, R. (2002). Identifying effective direct mail appeals in fundraising. In ANZMAC 2002 Conference Proceedings. Geelong: ANZMAC.
2002 Faulkner, M. E., & Kennedy, R. (2002). Improving response rates in direct mail for fundraisers. In ANZMAC 2002 Conference Proceedings. Geelong: ANZMAC.
2002 Kennedy, R., & Singh, J. (2002). A case for replication: fitting product variants data to the Dirichlet Model. In Z. Zwick, & R. R (Eds.), Asia Pacific advances in consumer research volume 5. Valdosta, GA: Association for Consumer ACR Conference.
2001 Kennedy, R. (2001). Our knowledge improves if we really test it: a case example in testing an advertising theory. In H. Kennedy (Ed.), Renaissance 2001 Convention Papers. South Africa: South African Marketing Research Association.
2001 Kennedy, R., & Sharp, B. M. (2001). 'Attitude' is not necessary: a look at ad likeability without it. In Rethinking European Marketing. Norway: The Norwegian School of Economics and Business Administration.
2000 Kennedy, R., Ehrenberg, A., & Mills, P. (2000). The Form That Ads Take (FAT) - A Snapshot of UK Magazine Ads As Seen By the Public. In B. Wierenga, A. Smidts, & G. Antonides (Eds.), Marketing in the New Millennium. Rotterdam: Erasmus University.
2000 Kennedy, R., Ehrenberg, A., & Long, S. (2000). The Customer Profiles of Competing Brands. In B. Wierenga, A. Smidts, & G. Antonides (Eds.), Marekting in the New Millennium. Rotterdam: Erasmus University.
2000 Kennedy, R., Mills, P., Ehrenberg, A., & Schlaeppi, T. (2000). The Forms That TV Ads Take (FAT). In D. Fellows (Ed.), Worldwide Electronic and Broadcast Audience Research Conference. The Netherlands: Advertising Research Foundation/ESOMAR.
2000 Kennedy, R., & Giannopoulos, A. (2000). The "Forms that www.Ads Take" (FAT). In Visionary Marketing for the 21st Century: Facing the Challenge. Brisbane: Griffith University.
2000 Kennedy, R., Ehrenberg, A., & Long, S. (2000). Competitive brands' user-profiles hardly differ. In Market Research Society Conference (UK). London UK: Market Research Society.
1999 Sharp, B. M., Rungie, C. M., & Kennedy, R. E. (1999). Does Ad Liking (La) Improve Correct Branding?. In 28th European Marketing Academy Conference. Berlin: Institute of Markeing II, Humboldt University.
1999 Romaniuk, J. T., & Kennedy, R. E. (1999). Looking at ad liking ... are you interested? Is it enough just to enjoy?. In 28th European Marketing Academy Conference. Berlin: Institute of Marketing II, Humboldt University.
1999 Romaniuk, J. T., & Kennedy, R. E. (1999). The Effect of Ad Likeability (La) on Behaviour - A Non FMCG example. In Y. Evrard, W. Hoyer, & A. Strazzieri (Eds.), 26th International Research Seminar in Marketing. France: Universit¿ d'Aix-Marseille.
1998 Kennedy, R. E., & Sharp, B. M. (1998). Do People Pay More Attention to Likeable Ads? (A Preliminary Examination of Whether Ad Likeability Works via Attitude or Attention). In Marketing Connections: Proceedings of the ANZMAC Conference. Dunedin, NZ: Dept Marketing University of Otago.
1998 Riebe, E. L., Avery, M., Kennedy, R. E., & Romaniuk, J. T. (1998). Verbal Versus Ordinal Scales in the Measurement of Service Quality and Switching Estimates. In Marketing Connections: Proceedings of the ANZMAC Conference. Dunedin, NZ: Dept Marketing University of Otago.
1997 Romaniuk, J. T., & Kennedy, R. E. (1997). How Does Ad Likeability (La) Work?. In P. Reed, & S. Shaw (Eds.), ANZMEC 97. Melbourne: Dept. of Marketing, Monash University.
1997 Sharp, B. M., Chong, E., Riquier, C. J., & Kennedy, R. E. (1997). The Difference Between Satisfaction and Service Quality. In D. Arnott, D. Bridgewater, & E. A. et.al. (Eds.), 26th EMAC Conference. Warwick, UK: The University of Warwick.
1997 Sharp, B. M., & Kennedy, R. E. (1997). A Test of the Intersubjective Certifiability of an Advertising Model. In D. Arnott, D. Bridgewater, & E. A. et.al. (Eds.), 26th EMAC Conference. Warwick, UK: The University of Warwick.

Date Role Research Topic Program Degree Type Student Load Student Name
2025 Co-Supervisor Understanding Category User Profiles Master of Research (Marketing) Master Full Time Ms Kirra Bradley-Thomas
2024 Co-Supervisor Measuring out-of-home advertisings exposure to pedestrians and its effect on their brand awareness Master of Research (Marketing) Master Full Time Ms Ka Yin Wong
2024 Co-Supervisor The Effectiveness of Targeted Advertising on Social Media Master of Research (Marketing) Master Full Time Miss Tahlia Seymour
2024 Co-Supervisor Measuring out-of-home advertising?s exposure to pedestrians and its effect on their brand awareness Master of Research (Marketing) Master Full Time Ms Ka Yin Wong

Date Role Research Topic Program Degree Type Student Load Student Name
2021 - 2023 Co-Supervisor A replication and extension of ‘measuring advertising’s effect on mental availability’ Master of Research (Marketing) Master Full Time Miss Danae Underwood
2020 - 2022 Co-Supervisor Documenting patterns in advertising post-testing measurement Master of Business Master Full Time Miss Emily Gray
2018 - 2022 Co-Supervisor Out of sight... What happens to brand share, penetration, and loyalty when advertising stops?  Doctor of Philosophy Doctorate Full Time Miss Peilin Phua
2018 - 2020 Co-Supervisor How do disruptions to physical and mental availability of brands affect consumer behaviour? Master of Business Master Full Time Miss Sahar Faghidno
2017 - 2021 Co-Supervisor Do brands that grow advertise differently to those that do not? Doctor of Philosophy Doctorate Full Time Miss Kelly Vaughan
2017 - 2019 Co-Supervisor More than meets the eye. Audio branding tactics and advertising memory Master of Business Master Full Time Miss Allison Bond
2015 - 2017 Principal Supervisor What matters in media? An investigation of media decision makers' perceptions of value Master of Business Master Full Time Miss Pippi Redden
2015 - 2018 Principal Supervisor How does childhood brand exposure influence buying behaviour and brand recognition in adulthood? Master of Business Master Full Time Miss Peilin Phua
2015 - 2017 Principal Supervisor What happens when brands stop advertising? Documenting long-term sales trends Master of Business Master Full Time Mr Adam Gelzinis
2015 - 2019 Co-Supervisor Attention to commercial and public health executions: examining advertising effectiveness using psychophysiology Doctor of Philosophy Doctorate Full Time Ms Lucy Simmonds
2014 - 2016 Co-Supervisor What's the category got to do with it: investigation of retailer performance at the category level in the UK market Master of Business Master Full Time Mr John Robinson
2012 - 2016 Co-Supervisor Does size matter? Assessing brand portfolio size and its relationship with penetration and sales Doctor of Philosophy Doctorate Full Time Mr Arry Tanusondjaja
2012 - 2014 Co-Supervisor How do manufacturers and retailers make decisions about price promotions? Master of Business Master Full Time Ms Marietta Szabo
2012 - 2016 Principal Supervisor Advertisements that sell Doctor of Philosophy Doctorate Full Time Ms Nicole Hartnett
2012 - 2014 Co-Supervisor How online shoppers behave: describing and comparing patterns in online supermarket shopper behaviour Master of Business Master Full Time Dr Zachary Anesbury
2012 - 2019 Principal Supervisor An investigation of the validity of virtual reality for shopper research Doctor of Philosophy Doctorate Part Time Ms Katherine Anderson
2010 - 2012 Co-Supervisor Evaluating reach-maximising tactics on a fragmented television audience market Master of Business Master Full Time Mr Arry Tanusondjaja
2009 - 2011 Co-Supervisor Distinctive assets and advertising effectiveness Master of Business Master Full Time Ms Nicole Hartnett
2009 - 2013 Co-Supervisor Assessing the value of neurophysiological measurement for advertising pre-testing. Are biometrics better? Doctor of Philosophy Doctorate Full Time Mr Haydn Northover
2008 - 2010 Co-Supervisor Is once really enough? measuring the advertising response function Doctor of Philosophy Doctorate Full Time Dr Jennifer Taylor
2008 - 2011 Co-Supervisor Best-practice media scheduling: a real-world application Master of Business Master Full Time Ms Kate Newstead
2007 - 2010 Co-Supervisor Light TV viewers: who they are and how they can be reached Master of Business Master Full Time Ms Melanie Ceber
2005 - 2008 Co-Supervisor Exploring the impact of clutter on advertising effectiveness across broadcast media Master of Business Master Full Time Mr Peter Hammer
2004 - 2008 Co-Supervisor Testing the advertising intensiveness law in budgeting Doctor of Philosophy Doctorate Full Time Mr Nicholas Danenberg
2002 - 2005 Principal Supervisor Investigating whether advertising pre-test measures can identify effective fundraising direct mail materials Doctor of Philosophy Doctorate Full Time Ms Margaret Faulkner

Date Role Board name Institution name Country
2025 - ongoing Director Surf Life Saving SA Surf Life Saving SA Australia
2019 - ongoing Director Victor Harbor Horse Tram Authority Victor Harbor Horse Tram Authority Australia

Date Role Editorial Board Name Institution Country
2025 - ongoing Member Journal of Communication / Revista de Comunicación Journal of Communication / Revista de Comunicación Peru
2011 - ongoing Member Journal of Advertising Research (JAR) Editorial Review Board Journal of Advertising Research (JAR) Editorial Review Board United States
2008 - ongoing Member International Journal of Advertising (IJA) Editorial Review Board International Journal of Advertising (IJA) Editorial Review Board United States
2008 - ongoing Member International Journal of Market Research (IJMR) Editorial Review Board International Journal of Market Research (IJMR) Editorial Review Board United Kingdom

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