Dr Arry Tanusondjaja is a Senior Marketing Scientist and a Post-Doctoral Research Fellow at the Ehrenberg-Bass Institute within the UniSA Business. Arry joined the Ehrenberg-Bass Institute in 2010 with over a decade of industry experience at several multinational financial companies in Indonesia and Singapore (Citibank and Standard Chartered Bank), and in Australia (Adelaide Bank).  
Dr Arry Tanusondjaja holds a PhD (Business) in the area of brand portfolio, a Graduate Diploma in Applied Economics and an Honours Degree in Computer and Information Science. Dr Arry Tanusondjaja's current research focuses on the relationship between a brand's product portfolio size and composition with its market performance - in terms of attracting buyers and sales. His research has been published in several international journals, including Marketing Letters, International Marketing Review and Journal of Retailing and Consumer Services.
Since joining the Ehrenberg-Bass Institute, Dr Arry Tanusondjaja has applied his industry experience and analytical skills to several areas of research including media, consumer behaviour, and brand portfolio research. He also played a vital role in the development of an analytical tool that is now being used globally to automate duplication of purchase analysis.  
Dr Arry Tanusondjaja has engaged local and international industry through various research projects with local as well as international organisations, such as Mars, Colgate-Palmolive and P&G. With ongoing research into portfolio management and consumer behaviour, together with his management experience in the financial industry for over 10 years across various countries, Dr Arry Tanusondjaja brings a wealth of experience to the UniSA Business.