Luisa is currently a Ph.D. candidate (Marketing) at the College of Business and Law. Her primary research interest lies in consumer financial wellbeing and health behavioral choices, alongside the question what drives individuals in their decision making processes. She is passionate about understanding consumers and helping them make better informed choices.
Luisa's educational background includes a Bachelor of Science in Business & Economics obtained at WU Vienna, and a Master of Science (Marketing) from The University of Manchester, which she both graduated with First Class Honours.  Having lived in five countries this far, Luisa brings in a lot of natural curiosity and openness and enjoys immersing herself in new cultures and experiences.