I am a qualitative new media scholar and tenured Senior Lecturer in the Department of Media at the University of Adelaide. My research looks at online persona, the strategic production of identity through digital media, and particularly focuses on the domestic use of social media. I teach into the undergraduate Bachelor of Media degree, and supervise Honours and Post-Graduate student research. I am course coordinator for level 1 course Image and Brand, level 3 course Popular Media: Text, Audience, Industry, the Honours and Masters level Media Research Methods courses, and the semester 2 iteration of the Masters level Media Masters Thesis course. I am the Honours Coordinator for the B.Media (Hons) program (2023-2025), and Post-Graduate Coordinator for Masters by Research and PhD students in Media, Philosophy, and European Languages and Linguistics (2024-2025).In 2023, my sole-authored book Women and Persona Performance was published by Palgrave. My co-authored book Persona Studies: An Introduction (with P. David Marshall and Christopher Moore, Wiley Blackwell) was released in 2019. I have published articles in Convergence, Continuum, Celebrity Studies, TDR: The Drama Review, M/C Journal, Media International Australia, and First Monday, and have chapters in edited collections published by Palgrave McMillan, Routledge, and Adelaide University Press. I am the co-founding and managing editor of the Persona Studies journal, an online, open access journal exploring the construction of the public self that launched in 2015.In addition to my teaching, research, and current leadership positions, I was the Faculty of Arts Director, Gender Equity, Diversity and Inclusion (2021-2022), sitting on the central Staff Gender Equity Committee for the University, and GEDI Champion for School of Humanities in 2023. From 2020-2023, I was co-facilitator of the Diversity and Inclusion in Teaching Community of Practice (DITCoP), engaging with ways that the university can best support and engage the student cohort in all of its diversity. I am a member of The University of Adelaide Ally Network, supporting LGBTIQA* students and staff to have a safe, equitable, and positive engagement with university life, as well as a member of the Wellbeing Champions Network for Faculty of ABLE, focused on identifying challenges and opportunities for student wellbeing. I have served as Chair of the School of Humanities Teaching and Learning Committee (2017-2018), including representing the School at Faculty level, and was the 2018 Early Career Researcher Representative on the Faculty of Arts Research Committee.