Adelaide Business School
Faculty of Arts, Business, Law and Economics
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
Dr Graciela Corral de Zubielqui is an Associate Professor at the Adelaide Business School, University of Adelaide. Prior to academia, Graciela worked in diverse roles in private sector companies (food, machinery, port services) and as a SME consultant. She holds a Bachelor of Economics (Honours), Master in Economics and Business Administration, and a PhD in Business and Management. Her main research interests are collaborative innovation, digital technologies, business transformation and knowledge and technology transfer in SMEs and startups. She has extensive experience in quantitative research methods. Graciela has also been involved in projects which have linked government departments, industry and universities.
Graciela has held diverse administrative roles such as Associate Head of Engagement (2022 - current), MBA online program Coordinator (2019-2021), Associate Head Research (2012-2019), Postgraduate (PhD) coordinator (2012-2014), Project Manager Master program coordinator (2015-2016). Also, she held positions (2001-2004) at The National University of Rosario, Argentina and as a researcher at the Economic Science Council and College of Graduates in Economic Science.
Graciela has led projects on open innovation, appropriability methods, absorptive capacity for innovation purpose, types of knowledge transfer for innovation activities (traditional and digital), business resilience and impact of COVID 19; and the role of modern HRM practices and their effect on financial and non-financial measures of performance. These research projects have led to government and industry reports and publications in high-impact journals, including Industrial Marketing Management, Small Business Economics, Journal of Business and Industrial Marketing, Technological Forecasting and Social Change, and the International Journal of Small Business.
- My Research
- Grants and Funding
- Professional Activities
Graciela’s research interests include business innovation activities, digitalisation process and emerging technologies, knowledge transfer for innovation purpose, and collaboration activities in SMEs, open innovation and in turn the impact of these activities on regional economic development.
Date Position Institution name 2022 - ongoing Associate Head Engagement University of Adelaide 2020 - ongoing Associate Professor University of Adelaide 2019 - 2021 MBA online coordinator University of Adelaide 2015 - 2016 Program Director Project Management (PG) University of Adelaide 2015 - 2019 Senior Lecturer University of Adelaide 2012 - 2019 Associate Head Research (ECIC) University of Adelaide 2012 - 2014 PhD Director (ECIC) University of Adelaide 2011 - 2015 Lecturer (ECIC) University of Adelaide 2010 - 2011 Lecturer (Business School) University of Adelaide
Awards and Achievements
Date Type Title Institution Name Country Amount 2020 Teaching Award Faculty Learning and Teaching Award (MBA program design) Faculty of Professions Australia - 2018 Award 2018 Best Team Award ECIC Australia - 2016 Recognition Research Dean's Commendation 2016 The University of Adelaide Australia - 2015 Award Executive Dean's Research Award 2014 Faculty of Professions - University of Adelaide Australia 2000 2015 Award Executive Dean's Research Award 2015 - - - 2014 Fellowship Barbara Kidman Women’s Fellowship University of Adelaide Australia -
Language Competency Spanish; Castilian Can read, write, speak, understand spoken and peer review
Date Institution name Country Title 2009 Dissertation: “Innovation, globalisation and performance in SMEs” Australia PhD in Business and Management 2001 ESEADE, School of Economics & Business Administration, Argentina (Escuela Superior de Economia y Administracion de Empresas) Argentina M.A. in Studies in Economics and Business Administration (2 years) 1996 National University of Rosario Argentina Economics – (Assessed as equivalent to B.A. Honors in Economics)
Date Title Institution Country 2015 - 2015 Statistical Methods Course Harvard University United States
Date Title Institution name Country 2012 Project Management Professional Project Management Institute United States
Year Citation 2023 Rao Hill, S., & Corral de Zubielqui, G. (2023). Managing Privacy in B2B Marketing: A Systematic Literature Review. Journal of Computer Information Systems, 63(3), 574-591.
DOI Scopus1 WoS2
2023 Corral de Zubielqui, G., & Jones, J. (2023). How and when does internal and external social media use for marketing impact B2B SME performance?. Journal of Business and Industrial Marketing, 38(8), 1607-1622.
DOI Scopus3 WoS3
2023 McGregor, R., Reaiche, C., Boyle, S., & Corral de Zubielqui, G. (2023). Cyberspace and Personal Cyber Insurance: A Systematic Review. Journal of Computer Information Systems, 15 pages.
2023 Corral de Zubielqui, G., & Harris, H. (2023). Why the COVID-19 Crisis Is an Ethical Issue for Business: Evidence from the Australian JobKeeper Initiative. Journal of Business Ethics, 14 pages.
2022 Guckenbiehl, P., & Corral de Zubielqui, G. (2022). Start-up business model changes during the COVID-19 pandemic: Counteracting adversity and pursuing opportunities. International Small Business Journal, 40(2), 150-177.
DOI Scopus18 WoS14 Europe PMC1
2021 Guckenbiehl, P., Corral de Zubielqui, G., & Lindsay, N. (2021). Knowledge and innovation in start-up ventures: A systematic literature review and research agenda. Technological Forecasting and Social Change, 172, 22 pages.
DOI Scopus12 WoS12
2020 Corral de Zubielqui, G., & Jones, J. (2020). How and when social media affects innovation in start-ups. A moderated mediation model. Industrial Marketing Management, 85, 209-220.
2020 Zarghami, S. A., Gunawan, I., Corral de Zubielqui, G. B., & Baroudi, B. (2020). Incorporation of Resource Reliability into Critical Chain Project Management Buffer Sizing. International Journal of Production Research, 58(20), 15 pages.
DOI Scopus21 WoS21
2020 Statsenko, L., & Corral de Zubielqui, G. B. (2020). Customer collaboration, service firms’ diversification and innovation performance. Industrial Marketing Management, 85, 180-196.
DOI Scopus29 WoS23
2019 Corral de Zubielqui, G., Fryges, H., & Jones, J. (2019). Social media, open innovation & HRM: Implications for performance. Technological Forecasting and Social Change, 144, 334-347.
DOI Scopus80 WoS63
2019 Corral de Zubielqui, G. B., Lindsay, N., Lindsay, W., & Jones, J. (2019). Knowledge quality, innovation and firm performance: A study of knowledge transfer in SMEs. Small Business Economics, 53(1), 145-164.
DOI Scopus85 WoS68
2019 Corral de Zubielqui, G., Jones, J., & Audretsch, D. (2019). The influence of trust and collaboration with external partners on appropriability in open service firms. Journal of Technology Transfer, 44(2), 540-558.
DOI Scopus12 WoS11
2018 Seet, P. S., Jones, J., Oppelaar, L., & Corral de Zubielqui, G. B. (2018). Beyond 'know-what' and 'know-how' to 'know-who': enhancing human capital with social capital in an Australian start-up accelerator. Asia Pacific Business Review, 24(2), 233-260.
DOI Scopus26 WoS19
2016 Corral de Zubielqui, G., Jones, J., & Statsenko, L. (2016). Managing innovation networks for knowledge mobility and appropriability: a complexity perspective. Entrepreneurship Research Journal, 6(1), 75-109.
DOI Scopus31 WoS25
2016 Corral de Zubielqui, G., Jones, J., & Lester, L. (2016). Knowledge inflows from market- and science-based actors, absorptive capacity, innovation and performance: a study of SMEs. International Journal of Innovation Management, 20(6), 1650055-1-1650055-31.
DOI Scopus37 WoS23
2016 Reaiche, C., Corral de Zubielqui, G., & Boyle, S. (2016). Deciphering innovation across cultures. The Journal of Developing Areas, 50(6), 57-68.
2016 Jones, J., & Corral de Zubielqui, G. (2016). Doing well by doing good: a study of university-industry interactions, innovationess and firm performance in sustainability-oriented Australian SMEs. Technological Forecasting and Social Change, 123, 262-270.
DOI Scopus73 WoS62
2015 Li, H., Corral de Zubielqui, G. C., & O'Connor, A. (2015). Entrepreneurial networking capacity of cluster firms: a social network perspective on how shared resources enhance firm performance. Small Business Economics, 45(3), 523-541.
DOI Scopus61 WoS53
2015 Corral de Zubielqui, G., Jones, J., Seet, P., & Lindsay, N. (2015). Knowledge transfer between actors in the innovation system: a study of higher education institutions (HEIS) and SMES. Journal of Business and Industrial Marketing, 30(3-4), 436-458.
DOI Scopus43 WoS35
2014 Corral de Zubielqui, G., Lindsay, N., & O'Connor, A. (2014). How product, operations, and marketing sources of ideas influence innovation and entrepreneurial performance in australian SMEs. International Journal of Innovation Management, 18(2), 1450017-1-1450017-25.
DOI Scopus7 WoS7
Report for External Bodies
Year Citation 2021 Corral de Zubielqui, G. (2021). 2020.59 Modelling Business Clusters' Readiness and Resilience in Managing and responding to COVID-19 - Progress report March 2021. 2021 Corral de Zubielqui, G., Marquez-Ramos, L., & Guckenbiehl, P. (2021). 2020.59 Modelling Business Clusters' Readiness and Resilience in Managing and responding to COVID-19 - Progress report 2 June 2021 (Progress report 2). 2021 Corral de Zubielqui, G., Marquez-Ramos, L., & Guckenbiehl, P. (2021). 2020.59 Modelling Business Clusters' Readiness and Resilience in Managing and responding to COVID-19 - Final Report July 2021. 2009 Corral de Zubielqui, G., Lindsay, N., & Harris, H. (2009). The relevance of innovation and globalisation to firm performance.
Year Citation 2009 Corral de Zubielqui, G. B., & Cor. (2009). Innovation, Globalisation and Performance in SMEs. (PhD Thesis).
- SCATES (CRC 2023/2024) - Securing Critical Agriculture Technology and Emerging Solutions
- Department of Foreign Affairs and Trade (2022/2023) - Australian innovations for value-chain-integrity and brand “Australia” for Japanese consumers
- Local Government Association (2020/21) - Modelling business clusters' readiness and resilience in managing and responding to Covid-19. Corral de Zubielqui, G.
- SA Water Corporation (2018) - Innovator in Residence Program - Open Innovation. Corral de Zubielqui, G.
- Local Government Association (2018) - LGA Metro Council Snapshot. Corral de Zubielqui, G, Falkner, Nickolas, & Jerram, Cate.
- Department of State Development (2017) - Northern Adelaide Innovation Ecosystem Analysis Department of State Development. Reaiche, C, Corral de Zubielqui, G & Dodd T.
- Department of State Development (2015) - Australian Cluster Observatory. O’Connor, A. & Corral de Zubielqui, G.
- Department of Manufacturing, Innovation, Trade, Resources and Energy (2012/13) - Report preparation and delivery for , on ‘Entrepreneurial Characteristics Filters and Determinants’. O’Connor, A., Corral de Zubielqui, G. Li, H. & Dissanayake, M.
- Women’s Fellowship Scheme (2014) - Corral de Zubielqui, G.
- Department of Trade Economic Development, Marion, Onkaparringa, Salisbury and Playford (2006/09) - Innovation, Collaboration, Globalisation and Firm performance. Corral de Zubielqui, G. & Blandy, R.
Program Management, Master of International Business and MBA Experience
- Graduate Certificate in Project Management (UoA)
- Graduate Diploma in Project Management (UoA)
- Master of Applied Project Management (UoA)
- Master of Applied Project Management (Systems) (UoA)
- Master of Business Administrations (UoA)
- Master of International Business (UoA)
Course Teaching (Courses are Postgraduate studies unless otherwise indicated):
- Applied Project Management 1
- Enterprise Transformation
- Project Management Project (all versions)
- Managing Innovation
- Economics for Management (MBA)
- Theory and Practice of International Business (MIB)
Current Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2022 Principal Supervisor Using Non-fungible Token (NFT) for branding: a gamification perspective Doctor of Philosophy Doctorate Full Time Miss Wenjie Li 2019 Co-Supervisor An Investigation into Project Performance Towards Organisational Maturity and Improvement: Precast Concrete Manufacturing Doctor of Philosophy Doctorate Part Time Mr Sean Thomas O'Gorman
Past Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2019 - 2022 Principal Supervisor Investigating Knowledge and Business Model Innovation for Start-up Success Doctor of Philosophy Doctorate Full Time Mr Peter Guckenbiehl 2012 - 2015 Co-Supervisor Using Stakeholder Theory to Explain the Development and Operation of Safety Culture and Systems to Improve Safety Performance in the Construction Industry in Saudi Arabia Doctor of Philosophy Doctorate Full Time Mr Torky Mohamadali Althaqafi 2012 - 2016 Co-Supervisor Project Management Performance in Saudi Arabia: An Exploratory Study in the Constructs that most Influence Project Success Doctor of Philosophy Doctorate Full Time Mr Salem Mohammed S Shuaib 2012 - 2015 Co-Supervisor Developing a Project Management Maturity Model to Initiate Sustainable Project Performance and Modernisation in the Kingdom of Saudi Arabia Doctor of Philosophy Doctorate Full Time Mr Sami Salem A Alzahrani
Other Supervision Activities
Date Role Research Topic Location Program Supervision Type Student Load Student Name 2022 - ongoing External Supervisor Cyberspace and Personal Cyber Insurance JCU PhD in Management and Commerce Doctorate Full Time Richard McGregor
Date Role Committee Institution Country 2019 - 2021 Member University Online Reference Group - Pearson The University of Adelaide Australia 2015 - ongoing Member Faculty Research Committee University of Adelaide Australia
Date Role Membership Country 2019 - 2021 Member Strategic Management Society United States 2012 - ongoing Member Project Management Institute (2252754) United States
Date Institution Department Organisation Type Country 2022 - ongoing Project Management Institute Board of Directors Business and professional Australia 2018 - 2018 South Australia Water - Innovator in Residence (3 months) Innovation Department Business and professional Australia
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