Dr Erica Riebe

Dr Erica Riebe

School of Marketing

College of Business and Law

Brand loyaltyThe drivers of market share changeDynamic brandsMedia effectiveness andPrediction of brand switching (probabilistic measures).

Year Citation
2014 Riebe, E., Wright, M., Stern, P., & Sharp, B. (2014). How to grow a brand: retain or acquire customers?. Journal of business research, 67(5), 990-997.
DOI
2013 Nelson-Field, K., Riebe, E., & Sharp, B. (2013). More mutter about clutter: Extending empirical generalizations to facebook. Journal of Advertising Research, 53(2), 186-191.
DOI Scopus32 WoS24
2013 Nelson-Field, K., Riebe, E., & Newstead, K. (2013). The emotions that drive viral video. Australasian Marketing Journal, 21(4), 205-211.
DOI Scopus142 WoS114
2012 Nelson-Field, K., Riebe, E., & Sharp, B. (2012). What's not to "like?" can a facebook fan base give a brand the advertising reach it needs?. Journal of Advertising Research, 52(2), 262-269.
DOI Scopus91 WoS68
2012 Banelis, M., Riebe, E. L., & Rungie, C. M. (2012). Empirical evidence of repertoire size. Australasian marketing journal, 21(1), 59-65.
DOI
2011 Nelson-Field, K., & Riebe, E. (2011). The impact of media fragmentation on audience targeting: An empirical generalisation approach. Journal of Marketing Communications, 17(1), 51-67.
DOI Scopus39
2010 Wright, M., & Riebe, E. L. (2010). Double jeopardy in brand defection. European journal of marketing, 44(6), 860-873.
DOI
2010 Nelson Field, K. R., Lees, G., Riebe, E. L., & Sharp, B. M. (2010). How successful are media differentiation attempts?. Marketing bulletin, 21, 1-8.
2009 Hammer, P. J., Riebe, E. L., & Kennedy, R. (2009). How clutter affects advertising effectiveness. Journal of advertising research, 49(2), 159-163.
DOI
2006 Riebe, E. L., & Dawes, J. G. (2006). Recall of radio advertising in low and high advertising clutter formats. International journal of advertising.
2005 Riebe, E. L., & Sharp, B. M. (2005). Does triple jeopardy exist for retail chains?. Journal of empirical generalisations in marketing science.
2005 Banelis, M., Rungie, C. M., Riebe, E. L., & Meyer Warden, L. (2005). Do higher spending households buy a greater variety of brands? An application of repertoire regression. Marketing Bulletin - online.
2002 Dawes, J. G., & Riebe, E. L. (2002). The impact of different scale anchors on responses to the verbal probability scale. Canadian Journal of Marketing Research.
2002 Sharp, B. M., Riebe, E. L., & Dawes, J. G. (2002). A marketing economy of scale - big brands loss less of their customer base than small brands. Marketing Bulletin.

Year Citation
2010 Tanusondjaja, A., Kennedy, R., Taylor, J., & Riebe, E. (2010). Reaching a wide audience in a fragmented market: a lesson from the United Kingdom. In B. Ballantine, & P. Paul (Eds.), Australian and New Zealand Marketing Academy Conference proceedings (pp. 1-7). New Zealand: ANZMAC.
2009 Jardine, B. I., Riebe, E. L., & Dawes, J. G. (2009). Investigating zapping of commercial breaks and programming content during prime time Australian TV. In T. Tojib, & D. Dewi (Eds.), ANZMAC 2009 conference proceedings : sustainable management and marketing. Melbourne, Australia: Australian and New Zealand Marketing Academy.
2009 Newstead, K., Reynolds, S., Riebe, E. L., & Driesener, C. B. (2009). Engagement and switching behaviour in a radio media context. In J. Helfer, & J. Nicolas (Eds.), EMAC 2009 : Marketing and the core disciplines (pp. 1-8). Nantes, France: EMAC.
2008 Riebe, E. L., Driesener, C. B., & Beal, V. N. (2008). The effect of recency of ad exposure on purchasing across categories and media. In F. Fellows, & D. Deborah (Eds.), ESOMAR world research conference: worldwide multi media measurement 2008. Amsterdam, Netherlands: ESOMAR.
2007 Hammer, P. J., Riebe, E. L., & Kennedy, R. (2007). Exploring the impact of advertising clutter in television. In Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference. Reykjavik, Iceland: Reykjavik University.
2007 Nelson Field, K. R., Riebe, E. L., Sharp, B. M., & Lees, G. (2007). A multi-year study of how well radio propositions describe their actual listener base with implications for targeting strategy. In T. Thyne, & M. M. (Eds.), ANZMAC, Australian and New Zealand Marketing Academy : Conference 2007 : abstracts and programme : 3Rs - reputation, responsibility, relevance. New Zealand: University of Otago.
2006 Hammer, P. J., Green, P. R., & Riebe, E. L. (2006). How light tv viewers respond to advertising. In Advancing theory, maintaining relevance. Queensland, Australia: ANZMAC 2006.
2006 Hammer, P. J., & Riebe, E. L. (2006). Broadening the empirical generalisation: the impact of brand usage on memories of advertising. In Advancing Theory, Maintaining Relevance. Queensland, Australia: ANZMAC 2006.
2005 Nelson Field, K. R., Lees, G., Riebe, E. L., & Sharp, B. M. (2005). How well do radio network marketers portray their own audiences? A study of the differences in radio audience demographics with implications for targeting strategy. In P. Purchase, & S. Sharon (Eds.), ANZMAC 2005 Conference Conference Proceedings. Australia: ANZMAC.
2004 Habel, C. A., & Riebe, E. L. (2004). An investigation into Australian wine wholesaling using the negative Binomial distribution. In Proceedings of the 33rd EMAC conference: Worldwide Marketing. Spain: Servicio de Publications.
2004 Dawes, J. G., Riebe, E. L., & Tustin, M. K. (2004). Using the juster scale to examine reference price effects, using a new environmentally-friendly consumer product as a test case. In ANZMAC (Australian and New Zealand Marketing Academy) 2004 Proceedings: Marketing Accountabilities and Responsibilities. New Zealand: Australian and New Zealand Marketing Academy.
2003 Riebe, E. L., & Wright, M. (2003). Is your defection rate too high, too low or just right?. In Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide: ANZMAC.
2003 Paech, S. J., Riebe, E. L., & Sharp, B. M. (2003). What do people do in the advertisement breaks?. In Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide: University of South Australia.
2003 Dawes, J. G., Riebe, E. L., & Sharp, B. M. (2003). Radio advertising effectiveness under high and low clutter formats. In Marketing : responsible and relevant? : proceedings of the 32nd EMAC conference, May 20-23rd, 2003. Glasgow, Scotland: University of Strathclyde.
2003 Riebe, E. L., Sharp, B. M., & Stern, P. (2003). An empirical investigation of customer defection and acquisition rates for declining and growing brands. In Proceedings of the 32nd European Marketing Academy (EMAC) conference. Glasgow, Scotland: University of Strathclyde.
2002 Riebe, E. L., Dawes, J. G., & Sharp, B. M. (2002). Testing the relationship between radio advertising clutter and recall. In ANZMAC 2002 Conference Proceedings. Melbourne, Australia: Deakin University.
2002 Riebe, E. L., Sharp, B. M., & Stern, P. (2002). An empirical investigation of customer defection and acquisition rates for declining and growing pharmaceutical brands. In ANZMAC 2002 Conference Proceedings. Melbourne, Australia: CD.
2002 Riebe, E. L., Giannoppoulos, A., Riebe, E. L., & Giannoppoulos, A. (2002). Global advertising: a wine industry example. In ANZMAC 2002 Conference Proceedings. Melbourne, Australia: CD.
2002 Wilson, D. M., & Riebe, E. L. (2002). Do wine consumption habits change with age or follow a cohort group?. In ANZMAC 2002 Conference Proceedings. Melbourne, Australia: CD.
2001 Sharp, B. M., Riebe, E. L., & Dawes, J. G. (2001). A marketing economy of scale - big brands lose less of their customer base than small brands. In Bridging Marketing Theory and Practice. http://130.195.95.71:8081/WWW/ANZMAC2001/home.htm: Massey University.
2001 Sharp, B. M., Riebe, E. L., & Tolo, M. (2001). Explaining retail brand performance : comparing a model's predictions to informal prior knowledge. In Bridging Marketing Theory and Practice. New Zealand: Massey University.
2000 Sharp, R. A., & Riebe, E. L. (2000). Examining the accuracy of probability scales in social issues research. In Visionary Marketing for the 21st Century: Facity the Challenge. Gold Coast, Qld: Griffith University.
2000 Rundle Thiele, S. R., & Riebe, E. L. (2000). Which Loyalty Concept Does the Verbal Probability Scale Capture?. In B. Wierenger, A. Smidts, & G. Antonides (Eds.), Marketing in the New Millennium. Rotterdam: Erasmus University.
2000 Sharp, B. M., Riebe, E. L., & Tolo, M. (2000). Explaining Retail Brand Performance - An Application of 'Prior Knowledge'. In Visionary Marketing for the 21st Century: Facing the Challenge. Gold Coast, Qld: Griffith University.
2000 Riebe, E. L. (2000). Identifying Variations in the Accuracy of Probabilistic Predictions. In Visionary Marketing for the 21st Century: Facing the Challenge. Brisbane: Griffith University.
2000 Sharp, B. M., & Riebe, E. L. (2000). Triple Jeopardy for Store Brands - Disconfirming Evidence. In B. Wierenga, A. Smidts, & G. Antonides (Eds.), MArketing in the New Millennium. Rotterdam: Erasmus University.
1999 Riebe, E. L., Rungie, C. M., Sharp, B. M., & Danenberg, N. J. (1999). Verifying the Distribution of Probabilistic Scales. In J. Cadeaux, & M. Uncles (Eds.), Australian New Zealand Marketing Academy Conference. Sydney: University of New South Wales.
1998 Riebe, E. L., Avery, M., Kennedy, R. E., & Romaniuk, J. T. (1998). Verbal Versus Ordinal Scales in the Measurement of Service Quality and Switching Estimates. In Marketing Connections: Proceedings of the ANZMAC Conference. Dunedin, NZ: Dept Marketing University of Otago.
1998 Dawes, J. G., Avery, M., & Riebe, E. L. (1998). Are some aspects of service quality assessment more subjective than others?. In Marketing Connections: Proceedings of the ANZMAC Conference. Dunedin, NZ: Department of Marketing, University of Otago.

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