Dr Erica Riebe

Dr Erica Riebe

School of Marketing

College of Business and Law

Eligible to supervise Masters and PhD (as Co-Supervisor) - email supervisor to discuss availability.

Brand loyaltyThe drivers of market share changeDynamic brandsMedia effectiveness andPrediction of brand switching (probabilistic measures).

Year Citation
2014 Riebe, E., Wright, M., Stern, P., & Sharp, B. (2014). How to grow a brand: retain or acquire customers?. Journal of business research, 67(5), 990-997.
DOI Scopus44 WoS41
2013 Nelson-Field, K., Riebe, E., & Sharp, B. (2013). More mutter about clutter: Extending empirical generalizations to facebook. Journal of Advertising Research, 53(2), 186-191.
DOI Scopus36 WoS27
2013 Nelson-Field, K., Riebe, E., & Newstead, K. (2013). The emotions that drive viral video. Australasian Marketing Journal, 21(4), 205-211.
DOI Scopus152 WoS122
2012 Nelson-Field, K., Riebe, E., & Sharp, B. (2012). What's not to "like?" can a facebook fan base give a brand the advertising reach it needs?. Journal of Advertising Research, 52(2), 262-269.
DOI Scopus92 WoS69
2012 Banelis, M., Riebe, E. L., & Rungie, C. M. (2012). Empirical evidence of repertoire size. Australasian marketing journal, 21(1), 59-65.
DOI Scopus42 WoS42
2011 Nelson-Field, K., & Riebe, E. (2011). The impact of media fragmentation on audience targeting: An empirical generalisation approach. Journal of Marketing Communications, 17(1), 51-67.
DOI Scopus40
2010 Wright, M., & Riebe, E. L. (2010). Double jeopardy in brand defection. European journal of marketing, 44(6), 860-873.
DOI Scopus22 WoS21
2010 Nelson Field, K. R., Lees, G., Riebe, E. L., & Sharp, B. M. (2010). How successful are media differentiation attempts?. Marketing bulletin, 21, 1-8.
2009 Hammer, P. J., Riebe, E. L., & Kennedy, R. (2009). How clutter affects advertising effectiveness. Journal of advertising research, 49(2), 159-163.
DOI Scopus40 WoS31
2006 Riebe, E. L., & Dawes, J. G. (2006). Recall of radio advertising in low and high advertising clutter formats. International journal of advertising, 25(1), 71-86.
DOI Scopus26 WoS24
2005 Riebe, E. L., & Sharp, B. M. (2005). Does triple jeopardy exist for retail chains?. Journal of empirical generalisations in marketing science, 9.
Scopus7
2005 Banelis, M., Rungie, C. M., Riebe, E. L., & Meyer Warden, L. (2005). Do higher spending households buy a greater variety of brands? An application of repertoire regression. Marketing Bulletin - online.
2002 Dawes, J. G., & Riebe, E. L. (2002). The impact of different scale anchors on responses to the verbal probability scale. Canadian Journal of Marketing Research.
2002 Sharp, B. M., Riebe, E. L., & Dawes, J. G. (2002). A marketing economy of scale - big brands loss less of their customer base than small brands. Marketing Bulletin.

Year Citation
2010 Tanusondjaja, A., Kennedy, R., Taylor, J., & Riebe, E. (2010). Reaching a wide audience in a fragmented market: a lesson from the United Kingdom. In B. Ballantine, & P. Paul (Eds.), Australian and New Zealand Marketing Academy Conference proceedings (pp. 1-7). New Zealand: ANZMAC.
2009 Jardine, B. I., Riebe, E. L., & Dawes, J. G. (2009). Investigating zapping of commercial breaks and programming content during prime time Australian TV. In T. Tojib, & D. Dewi (Eds.), ANZMAC 2009 conference proceedings : sustainable management and marketing. Melbourne, Australia: Australian and New Zealand Marketing Academy.
2009 Newstead, K., Reynolds, S., Riebe, E. L., & Driesener, C. B. (2009). Engagement and switching behaviour in a radio media context. In J. Helfer, & J. Nicolas (Eds.), EMAC 2009 : Marketing and the core disciplines (pp. 1-8). Nantes, France: EMAC.
2008 Riebe, E. L., Driesener, C. B., & Beal, V. N. (2008). The effect of recency of ad exposure on purchasing across categories and media. In F. Fellows, & D. Deborah (Eds.), ESOMAR world research conference: worldwide multi media measurement 2008. Amsterdam, Netherlands: ESOMAR.
2007 Hammer, P. J., Riebe, E. L., & Kennedy, R. (2007). Exploring the impact of advertising clutter in television. In Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference. Reykjavik, Iceland: Reykjavik University.
2007 Nelson Field, K. R., Riebe, E. L., Sharp, B. M., & Lees, G. (2007). A multi-year study of how well radio propositions describe their actual listener base with implications for targeting strategy. In T. Thyne, & M. M. (Eds.), ANZMAC, Australian and New Zealand Marketing Academy : Conference 2007 : abstracts and programme : 3Rs - reputation, responsibility, relevance. New Zealand: University of Otago.
2006 Hammer, P. J., Green, P. R., & Riebe, E. L. (2006). How light tv viewers respond to advertising. In Advancing theory, maintaining relevance. Queensland, Australia: ANZMAC 2006.
2006 Hammer, P. J., & Riebe, E. L. (2006). Broadening the empirical generalisation: the impact of brand usage on memories of advertising. In Advancing Theory, Maintaining Relevance. Queensland, Australia: ANZMAC 2006.
2005 Nelson Field, K. R., Lees, G., Riebe, E. L., & Sharp, B. M. (2005). How well do radio network marketers portray their own audiences? A study of the differences in radio audience demographics with implications for targeting strategy. In P. Purchase, & S. Sharon (Eds.), ANZMAC 2005 Conference Conference Proceedings. Australia: ANZMAC.
2004 Habel, C. A., & Riebe, E. L. (2004). An investigation into Australian wine wholesaling using the negative Binomial distribution. In Proceedings of the 33rd EMAC conference: Worldwide Marketing. Spain: Servicio de Publications.
2004 Dawes, J. G., Riebe, E. L., & Tustin, M. K. (2004). Using the juster scale to examine reference price effects, using a new environmentally-friendly consumer product as a test case. In ANZMAC (Australian and New Zealand Marketing Academy) 2004 Proceedings: Marketing Accountabilities and Responsibilities. New Zealand: Australian and New Zealand Marketing Academy.
2003 Riebe, E. L., Sharp, B. M., & Stern, P. (2003). An empirical investigation of customer defection and acquisition rates for declining and growing brands. In Proceedings of the 32nd European Marketing Academy (EMAC) conference. Glasgow, Scotland: University of Strathclyde.
2003 Riebe, E. L., & Wright, M. (2003). Is your defection rate too high, too low or just right?. In Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide: ANZMAC.
2003 Paech, S. J., Riebe, E. L., & Sharp, B. M. (2003). What do people do in the advertisement breaks?. In Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution. Adelaide: University of South Australia.
2003 Dawes, J. G., Riebe, E. L., & Sharp, B. M. (2003). Radio advertising effectiveness under high and low clutter formats. In Marketing : responsible and relevant? : proceedings of the 32nd EMAC conference, May 20-23rd, 2003. Glasgow, Scotland: University of Strathclyde.
2002 Riebe, E. L., Dawes, J. G., & Sharp, B. M. (2002). Testing the relationship between radio advertising clutter and recall. In ANZMAC 2002 Conference Proceedings. Melbourne, Australia: Deakin University.
2002 Riebe, E. L., Giannoppoulos, A., Riebe, E. L., & Giannoppoulos, A. (2002). Global advertising: a wine industry example. In ANZMAC 2002 Conference Proceedings. Melbourne, Australia: CD.
2002 Wilson, D. M., & Riebe, E. L. (2002). Do wine consumption habits change with age or follow a cohort group?. In ANZMAC 2002 Conference Proceedings. Melbourne, Australia: CD.
2002 Riebe, E. L., Sharp, B. M., & Stern, P. (2002). An empirical investigation of customer defection and acquisition rates for declining and growing pharmaceutical brands. In ANZMAC 2002 Conference Proceedings. Melbourne, Australia: CD.
2001 Sharp, B. M., Riebe, E. L., & Dawes, J. G. (2001). A marketing economy of scale - big brands lose less of their customer base than small brands. In Bridging Marketing Theory and Practice. http://130.195.95.71:8081/WWW/ANZMAC2001/home.htm: Massey University.
2001 Sharp, B. M., Riebe, E. L., & Tolo, M. (2001). Explaining retail brand performance : comparing a model's predictions to informal prior knowledge. In Bridging Marketing Theory and Practice. New Zealand: Massey University.
2000 Sharp, B. M., & Riebe, E. L. (2000). Triple Jeopardy for Store Brands - Disconfirming Evidence. In B. Wierenga, A. Smidts, & G. Antonides (Eds.), MArketing in the New Millennium. Rotterdam: Erasmus University.
2000 Riebe, E. L. (2000). Identifying Variations in the Accuracy of Probabilistic Predictions. In Visionary Marketing for the 21st Century: Facing the Challenge. Brisbane: Griffith University.
2000 Sharp, R. A., & Riebe, E. L. (2000). Examining the accuracy of probability scales in social issues research. In Visionary Marketing for the 21st Century: Facity the Challenge. Gold Coast, Qld: Griffith University.
2000 Rundle Thiele, S. R., & Riebe, E. L. (2000). Which Loyalty Concept Does the Verbal Probability Scale Capture?. In B. Wierenger, A. Smidts, & G. Antonides (Eds.), Marketing in the New Millennium. Rotterdam: Erasmus University.
2000 Sharp, B. M., Riebe, E. L., & Tolo, M. (2000). Explaining Retail Brand Performance - An Application of 'Prior Knowledge'. In Visionary Marketing for the 21st Century: Facing the Challenge. Gold Coast, Qld: Griffith University.
1999 Riebe, E. L., Rungie, C. M., Sharp, B. M., & Danenberg, N. J. (1999). Verifying the Distribution of Probabilistic Scales. In J. Cadeaux, & M. Uncles (Eds.), Australian New Zealand Marketing Academy Conference. Sydney: University of New South Wales.
1998 Riebe, E. L., Avery, M., Kennedy, R. E., & Romaniuk, J. T. (1998). Verbal Versus Ordinal Scales in the Measurement of Service Quality and Switching Estimates. In Marketing Connections: Proceedings of the ANZMAC Conference. Dunedin, NZ: Dept Marketing University of Otago.
1998 Dawes, J. G., Avery, M., & Riebe, E. L. (1998). Are some aspects of service quality assessment more subjective than others?. In Marketing Connections: Proceedings of the ANZMAC Conference. Dunedin, NZ: Department of Marketing, University of Otago.

Date Role Research Topic Program Degree Type Student Load Student Name
2026 Co-Supervisor Investigating the effectiveness of Influencer Marketing as a form of media choice in comparison to other media vehicles Master of Research Master Full Time Mr Blake Carnie
2025 Co-Supervisor Ehrenberg Bass Institute Research Degree - 2025 Doctor of Philosophy Doctorate Part Time Ms Monica Orlovic
2025 Co-Supervisor Ehrenberg Bass Institute Research Degree -2025 Master of Philosophy Master Full Time Mr Neil Krikul

Date Role Research Topic Program Degree Type Student Load Student Name
2010 - 2012 Co-Supervisor Evaluating reach-maximising tactics on a fragmented television audience market Master of Business Master Full Time Mr Arry Tanusondjaja
2009 - 2011 Co-Supervisor Best-practice media scheduling: a real-world application Master of Business Master Full Time Ms Kate Newstead
2005 - 2008 Co-Supervisor Exploring the impact of clutter on advertising effectiveness across broadcast media Master of Business Master Full Time Mr Peter Hammer
2005 - 2009 Co-Supervisor Different? Or much of the same? a descriptive study of the demographic and product usage profiles of media audiences, with implications for targeting strategy Doctor of Philosophy Doctorate Full Time Dr Karen Nelson-Field
2004 - 2008 Co-Supervisor Understanding consumers' repertoire sizes Doctor of Philosophy Doctorate Full Time Mrs Melissa Banelis
2004 - 2007 Co-Supervisor Buying across price tiers in the Australian wine market Master of Business Master Full Time Mr Travis Murphy
2003 - 2006 Co-Supervisor Understanding media planning practice Master of Business Master Full Time Ms Samantha Paech

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