Dr David Jaud
Senior Lecturer
School of Marketing
College of Business and Law
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
Dr Jaud is a Senior Lecturer in Marketing and Wine Business, with a significant business experience in the French wine industry. He is also the Wine Business Program Director at the University of Adelaide.His research interests mainly focus on wine and food consumer behaviour, with a particular interest in the influence of label design elements on consumer responses. Additionally, his research looks at consumer wellbeing and responsible food and beverage consumption. He has published in journals such as European Journal of Marketing, Food Quality and Preference, Journal of Advertising, Journal of Consumer Affairs, Journal of Consumer Behaviour, Journal of Product and Brand Management, Journal of Public Policy & Marketing, Journal of Retailing and Consumer Services, and Psychology & Marketing.
| Date | Position | Institution name |
|---|---|---|
| 2024 - ongoing | Senior Lecturer | University of Adelaide |
| 2023 - 2024 | Associate Professor | Kedge Business School |
| 2020 - 2023 | Assistant Professor | Kedge Business School |
| 2019 - 2020 | Postdoctoral Research and Teaching Fellow | Kedge Business School |
| 2019 - 2019 | Lecturer | Massey University |
| 2011 - 2013 | Business Banker | Credit Mutuel |
| 2009 - 2011 | Finance And Sales Management Controller | Francois Lurton SA |
| Language | Competency |
|---|---|
| English | Can read, write, speak, understand spoken and peer review |
| French | Can read, write, speak, understand spoken and peer review |
| Date | Institution name | Country | Title |
|---|---|---|---|
| 2014 - 2018 | Massey University | New Zealand | PhD |
| Year | Citation |
|---|---|
| 2025 | Favier, M., Jaud, D. A., & Saintives, C. (2025). Make it unique! Why embossed product labels increase purchase intentions and willingness to pay. Journal of Product and Brand Management, 34(2), 173-185. Scopus5 WoS5 |
| 2025 | Jaud, D. A., Lorey, T., Pouzalgues, N., & Masson, G. (2025). The effect of rosé wine colors on expected flavor and tastiness: A cross-modal correspondence explanation. Food Quality and Preference, 123, 105308-1-105308-8. Scopus6 WoS6 |
| 2025 | Hess, A. C., Dodds, S., Jaud, D. A., Garnier, C., & Gergaud, O. (2025). Curbing Adolescents’ Risky ‘Drinking’ Behavior with Authenticity. Journal of Public Policy and Marketing, 44(2), 276-298. |
| 2025 | Lunardo, R., Saintives, C., Jaud, D. A., Corsi, A. M., & Rickard, B. J. (2025). Why and when should brands turn organic? A twofold market-offering perspective. European Journal of Marketing, 59(13), 1-30. Scopus2 WoS2 |
| 2024 | Ponsignon, F., Jaud, D. A., Durrieu, F., & Lunardo, R. (2024). The ability of experience design characteristics to elicit epistemic value, hedonic value, and visitor satisfaction in a wine museum. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 36(8), 2582-2600. Scopus8 WoS8 |
| 2023 | Jaud, D. A., Braconnot, A. R., & Lunardo, R. (2023). Do stories (always) make food products taste better? The boundary effects of matching package type and product dimension. Journal of Consumer Behaviour, 22(5), 1224-1236. Scopus5 WoS2 |
| 2023 | Jaud, D. A., Gergaud, O., & Lunardo, R. (2023). Family and peer communication and wine consumption among young adults: examining the role of responsible drinking practices. British Food Journal, 125(6), 2070-2086. Scopus4 WoS4 |
| 2022 | Lunardo, R., Jaud, D., & Jaspers, E. (2022). Engagement in vice food and beverage consumption: The role of perceived lack of control. PSYCHOLOGY & MARKETING, 39(12), 2221-2239. Scopus23 WoS21 |
| 2022 | Jaud, D. A., & Lunardo, R. (2022). Serial coping to anxiety under a pandemic and subsequent regulation of vice food and beverage consumption among young adults. Journal of Consumer Affairs, 56(1), 237-256. Scopus9 WoS9 |
| 2021 | Dodds, S., Jaud, D. A., & Melnyk, V. (2021). Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising. JOURNAL OF ADVERTISING, 50(4), 354-371. Scopus29 WoS26 |
| 2021 | Lunardo, R., Jaud, D. A., & Corsi, A. M. (2021). The narcissistic wine consumer: How social attractiveness associated with wine prompts narcissists to engage in wine consumption. Food Quality and Preference, 88, 104107. Scopus12 WoS10 |
| 2020 | Jaud, D. A., & Melnyk, V. (2020). The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency. JOURNAL OF RETAILING AND CONSUMER SERVICES, 53, 10 pages. Scopus47 WoS38 |
$ 36,000 category 2
Marketing for Wine Business (7001)
Research Project in Marketing and Wine Business Part A (7121A)
| Date | Role | Research Topic | Program | Degree Type | Student Load | Student Name |
|---|---|---|---|---|---|---|
| 2025 - 2025 | Co-Supervisor | Vice or Virtue: Examining the Factors Influencing the Adoption of No- and Low-Alcohol Wines and Plant-Based Meats | Doctor of Philosophy | Doctorate | Full Time | Miss Cassidy Lia Shaw |
| Date | Role | Board name | Institution name | Country |
|---|---|---|---|---|
| 2024 - ongoing | Board Member | AWBR Steering Committee | Academy of Wine Business Research Association | Australia |
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