Dr David Jaud
Program Director
School of Marketing
College of Business and Law
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
Dr Jaud is a Senior Lecturer in Marketing and Wine Business, with a significant business experience in the French wine industry. He is also the Wine and Food Business Program Director at Adelaide University.
His research interests mainly focus on wine and food consumer behaviour, with a particular interest in the influence of label design elements on consumer responses. Additionally, his research looks at consumer wellbeing and responsible food and beverage consumption. He has published in journals such as European Journal of Marketing, Food Quality and Preference, Journal of Advertising, Journal of Consumer Affairs, Journal of Consumer Behaviour, Journal of Product and Brand Management, Journal of Public Policy & Marketing, Journal of Retailing and Consumer Services, Psychology & Marketing, and Tourism Management Perspectives.
.
He is also strongly engaged with the industry and sits at the Board of State Councillors (South Australia Chapter) of the French Australian Chamber of Commerce and Industry (FACCI) as well as being a member of the executive committee of the Academy of Wine Business Research Association (AWBR).
| Date | Position | Institution name |
|---|---|---|
| 2024 - ongoing | Senior Lecturer | University of Adelaide |
| 2023 - 2024 | Associate Professor | Kedge Business School |
| 2020 - 2023 | Assistant Professor | Kedge Business School |
| 2019 - 2020 | Postdoctoral Research and Teaching Fellow | Kedge Business School |
| 2019 - 2019 | Lecturer | Massey University |
| 2011 - 2013 | Business Banker | Credit Mutuel |
| 2009 - 2011 | Finance And Sales Management Controller | Francois Lurton SA |
| Language | Competency |
|---|---|
| English | Can read, write, speak, understand spoken and peer review |
| French | Can read, write, speak, understand spoken and peer review |
| Date | Institution name | Country | Title |
|---|---|---|---|
| 2014 - 2018 | Massey University | New Zealand | PhD |
| Year | Citation |
|---|---|
| 2026 | Durrieu, F., Ponsignon, F., Jaud, D. A., & Lorey, P. T. (2026). Designing for Co-created, memorable experiences in sustainable wine tourism: The moderating roles of eco-certification confusion and offering type. Tourism Management Perspectives, 61, 101443-1-101443-12. |
| 2025 | Favier, M., Jaud, D. A., & Saintives, C. (2025). Make it unique! Why embossed product labels increase purchase intentions and willingness to pay. Journal of Product and Brand Management, 34(2), 173-185. Scopus5 WoS5 |
| 2025 | Jaud, D. A., Lorey, T., Pouzalgues, N., & Masson, G. (2025). The effect of rosé wine colors on expected flavor and tastiness: A cross-modal correspondence explanation. Food Quality and Preference, 123, 105308-1-105308-8. Scopus8 WoS8 |
| 2025 | Hess, A. C., Dodds, S., Jaud, D. A., Garnier, C., & Gergaud, O. (2025). Curbing Adolescents’ Risky ‘Drinking’ Behavior with Authenticity. Journal of Public Policy and Marketing, 44(2), 276-298. Scopus1 WoS1 |
| 2025 | Lunardo, R., Saintives, C., Jaud, D. A., Corsi, A. M., & Rickard, B. J. (2025). Why and when should brands turn organic? A twofold market-offering perspective. European Journal of Marketing, 59(13), 1-30. Scopus3 WoS3 |
| 2024 | Ponsignon, F., Jaud, D. A., Durrieu, F., & Lunardo, R. (2024). The ability of experience design characteristics to elicit epistemic value, hedonic value, and visitor satisfaction in a wine museum. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 36(8), 2582-2600. Scopus18 WoS16 |
| 2023 | Jaud, D. A., Braconnot, A. R., & Lunardo, R. (2023). Do stories (always) make food products taste better? The boundary effects of matching package type and product dimension. Journal of Consumer Behaviour, 22(5), 1224-1236. Scopus11 WoS6 |
| 2023 | Jaud, D. A., Gergaud, O., & Lunardo, R. (2023). Family and peer communication and wine consumption among young adults: examining the role of responsible drinking practices. British Food Journal, 125(6), 2070-2086. Scopus4 WoS4 |
| 2022 | Lunardo, R., Jaud, D., & Jaspers, E. (2022). Engagement in vice food and beverage consumption: The role of perceived lack of control. PSYCHOLOGY & MARKETING, 39(12), 2221-2239. Scopus25 WoS23 |
| 2022 | Jaud, D. A., & Lunardo, R. (2022). Serial coping to anxiety under a pandemic and subsequent regulation of vice food and beverage consumption among young adults. Journal of Consumer Affairs, 56(1), 237-256. Scopus10 WoS10 |
| 2021 | Dodds, S., Jaud, D. A., & Melnyk, V. (2021). Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising. JOURNAL OF ADVERTISING, 50(4), 354-371. Scopus34 WoS29 |
| 2021 | Lunardo, R., Jaud, D. A., & Corsi, A. M. (2021). The narcissistic wine consumer: How social attractiveness associated with wine prompts narcissists to engage in wine consumption. Food Quality and Preference, 88, 104107. Scopus12 WoS10 |
| 2020 | Jaud, D. A., & Melnyk, V. (2020). The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency. JOURNAL OF RETAILING AND CONSUMER SERVICES, 53, 10 pages. Scopus54 WoS47 |
$ 36,000 category 2
Wine and Food Business Project Part A (BUSI 6033)
Wine and Food Business Project Part B (BUSI 6044)
Marketing for Wine Business
| Date | Role | Research Topic | Program | Degree Type | Student Load | Student Name |
|---|---|---|---|---|---|---|
| 2025 - 2025 | Co-Supervisor | Vice or Virtue: Examining the Factors Influencing the Adoption of No- and Low-Alcohol Wines and Plant-Based Meats | Doctor of Philosophy | Doctorate | Full Time | Miss Cassidy Lia Shaw |
| Date | Role | Board name | Institution name | Country |
|---|---|---|---|---|
| 2024 - ongoing | Board Member | AWBR Steering Committee | Academy of Wine Business Research Association | Australia |
Connect With Me
External Profiles
Available For Media Comment.