David Jaud

Dr David Jaud

Senior Lecturer

Adelaide Business School

Faculty of Arts, Business, Law and Economics

Eligible to supervise Masters and PhD (as Co-Supervisor) - email supervisor to discuss availability.


Dr Jaud is a Senior Lecturer in Marketing and Wine Business, with a significant business experience in the French wine industry. He is also the Wine Business Program Director at the University of Adelaide.

His research interests mainly focus on wine and food consumer behaviour, with a particular interest in the influence of label design elements on consumer responses. Additionally, his research looks at consumer wellbeing and responsible food and beverage consumption. He has published in journals such as Food Quality and Preference, Journal of Advertising, Journal of Consumer Affairs, Journal of Consumer Behaviour, Journal of Product and Brand Management, Journal of Public Policy & Marketing, Journal of Retailing and Consumer Services, Psychology & Marketing.

  • Appointments

    Date Position Institution name
    2024 - ongoing Senior Lecturer University of Adelaide
    2023 - 2024 Associate Professor Kedge Business School
    2020 - 2023 Assistant Professor Kedge Business School
    2019 - 2020 Postdoctoral Research and Teaching Fellow Kedge Business School
    2019 - 2019 Lecturer Massey University
    2011 - 2013 Business Banker Credit Mutuel
    2009 - 2011 Finance And Sales Management Controller Francois Lurton SA
  • Language Competencies

    Language Competency
    English Can read, write, speak, understand spoken and peer review
    French Can read, write, speak, understand spoken and peer review
  • Education

    Date Institution name Country Title
    2014 - 2018 Massey University New Zealand PhD
  • Research Interests

Marketing for Wine Business (7001)

Research Project in Marketing and Wine Business Part A (7121A)

  • Position: Senior Lecturer
  • Phone: 83134494
  • Email: david.jaud@adelaide.edu.au
  • Campus: North Terrace
  • Building: 10 Pulteney Street - Nexus 10 Tower, floor Tenth Floor
  • Org Unit: Adelaide Business School

Connect With Me
External Profiles