David Jaud

Dr David Jaud

Senior Lecturer

Adelaide Business School

Faculty of Arts, Business, Law and Economics

Dr Jaud is a Senior Lecturer in Marketing and Wine Business, with a significant business experience in the French wine industry. He is also the Wine Program Director at the University of Adelaide.

His research interests mainly focus on wine and food consumer behaviour, with a particular interest in the influence of label design elements on consumer responses. Additionally, his research looks at consumer wellbeing and responsible food and beverage consumption. He has published in journals such as Food Quality and Preference, Journal of Advertising, Journal of Consumer Affairs, Journal of Consumer Behaviour, Journal of Product and Brand Management, Journal of Retailing and Consumer Services, Psychology & Marketing.

  • Appointments
    Date Position Institution name
    2024 - ongoing Senior Lecturer University of Adelaide
    2023 - 2024 Associate Professor Kedge Business School
    2020 - 2023 Assistant Professor Kedge Business School
    2019 - 2020 Postdoctoral Research and Teaching Fellow Kedge Business School
    2019 - 2019 Lecturer Massey University
    2011 - 2013 Business Banker Credit Mutuel
    2009 - 2011 Finance And Sales Management Controller Francois Lurton SA

  • Language Competencies
    Language Competency
    English Can read, write, speak, understand spoken and peer review
    French Can read, write, speak, understand spoken and peer review

  • Education
    Date Institution name Country Title
    2014 - 2018 Massey University New Zealand PhD

  • Research Interests
    Consumer behaviour Marketing Business and Management

  • Journals
    Year Citation
    2025 Jaud, D. A., Lorey, T., Pouzalgues, N., & Masson, G. (2025). The effect of rosé wine colors on expected flavor and tastiness: A cross-modal correspondence explanation. Food Quality and Preference, 123, 105308-1-105308-8.
    DOI
    2024 Favier, M., Jaud, D. A., & Saintives, C. (2024). Make it unique! Why embossed product labels increase purchase intentions and willingness to pay. Journal of Product and Brand Management, 1-13.
    DOI
    2024 Ponsignon, F., Jaud, D. A., Durrieu, F., & Lunardo, R. (2024). The ability of experience design characteristics to elicit epistemic value, hedonic value, and visitor satisfaction in a wine museum. International Journal of Contemporary Hospitality Management, 36(8), 2582-2600.
    DOI Scopus1
    2023 Jaud, D. A., Braconnot, A. R., & Lunardo, R. (2023). Do stories (always) make food products taste better? The boundary effects of matching package type and product dimension. Journal of Consumer Behaviour, 22(5), 1224-1236.
    DOI Scopus1
    2023 Jaud, D. A., Gergaud, O., & Lunardo, R. (2023). Family and peer communication and wine consumption among young adults: examining the role of responsible drinking practices. British Food Journal, 125(6), 2070-2086.
    DOI Scopus2
    2022 Lunardo, R., Jaud, D., & Jaspers, E. (2022). Engagement in vice food and beverage consumption: The role of perceived lack of control. Psychology and Marketing, 39(12), 2221-2239.
    DOI Scopus15
    2022 Jaud, D. A., & Lunardo, R. (2022). Serial coping to anxiety under a pandemic and subsequent regulation of vice food and beverage consumption among young adults. Journal of Consumer Affairs, 56(1), 237-256.
    DOI Scopus5
    2021 Dodds, S., Jaud, D. A., & Melnyk, V. (2021). Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising. Journal of Advertising, 50(4), 354-371.
    DOI Scopus17
    2021 Lunardo, R., Jaud, D. A., & Corsi, A. M. (2021). The narcissistic wine consumer: How social attractiveness associated with wine prompts narcissists to engage in wine consumption. Food Quality and Preference, 88, 104107.
    DOI Scopus8 WoS6
    2020 Jaud, D. A., & Melnyk, V. (2020). The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency. Journal of Retailing and Consumer Services, 53, 10 pages.
    DOI Scopus33

Marketing for Wine Business (7001)

Research Project in Marketing and Wine Business Part A (7121A)

  • Position: Senior Lecturer
  • Phone: 83134494
  • Email: david.jaud@adelaide.edu.au
  • Campus: North Terrace
  • Building: 10 Pulteney Street - Nexus 10 Tower, floor Tenth Floor
  • Org Unit: Adelaide Business School
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