APrf Craig Lee
Associate Professor of Tourism
School of Management
College of Business and Law
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
Dr Craig Lee is an Associate Professor of Tourism at the University of South Australia. He holds a PhD in Management and a Master’s and Bachelor’s degree in Hospitality and Tourism Management. His research focuses on entrepreneurship and innovation in hospitality and tourism, with his work published in leading academic journals across various disciplines, including tourism, marketing, and business. He also serves on the editorial boards of several academic journals, such as the Journal of Hospitality and Tourism Management, and is an Associate Editor for the Journal of Foodservice Business Research. Additionally, he is actively involved in consultancy work for the tourism and hospitality industries in Australia and New Zealand. From 2017 to 2019, Dr Lee was a board member of DunedinHOST, the primary industry body for tourism operators in and around Dunedin, New Zealand. He is available for media commentary on matters related to the hospitality industry.
Dr Lee has experience teaching undergraduate and postgraduate courses in: Reserach Methods, Hospitality Management, Entrepreneurship and Small Business, Festivals and Event Managemenet, Tourism Marketing, and Business Ethics.
Dr Lee is also actively supervising PhD and master's-by-research students. If you are seeking post-graduate supervision, please provide the following information:
Academic transcripts from a completed Master's degree. Your Master's degree should include at least 50% of its full-time equivalent load dedicated to research (e.g., dissertation and research courses making up at least 50% of your total course credits).
A copy of a research dissertation from your Master's degree (if available).
A PhD proposal, typically around 5,000 - 6,000 words, including the following sections: Introduction, Literature Review, Research Questions, Methodology, Proposed Project Timeline, and Funding Sources (e.g., seeking a scholarship, self-funding your study, etc.).
Results of an academic-level English language proficiency test (if available, or not required if you meet English language exemption criteria: https://adelaideuni.edu.au/study/international-students/how-to-apply/entry-requirements/english-language-proficiency/).
A list of referees (minimum of 3).
An up-to-date CV.
Post-graduate supervision enquiries that do not include all the required information will not be considered.
| Date | Position | Institution name |
|---|---|---|
| 2023 - 2025 | Associate Professor of Tourism | University of South Australia |
| 2020 - 2023 | Senior Lecturer | University of Otago |
| 2016 - 2019 | Lecturer | University of Otago |
| 2011 - 2015 | Sessional Lecturer | University of South Australia |
| 2010 - 2011 | Banquet attendant | The Westin Melbourne |
| 2010 - 2010 | Housekeeping attendant | The Grand Hyatt Melbourne |
| 2009 - 2009 | Set-up crew | The Adelaide Convention Centre |
| Date | Type | Title | Institution Name | Country | Amount |
|---|---|---|---|---|---|
| 2024 | Recognition | Research Commendation Award | University of South Australia | Australia | - |
| 2022 | Recognition | Journal of Hospitality and Tourism Management (ABDC = A, SJR = Q1) Highly Recommended PhD Paper Award | Journal of Hospitality and Tourism Management | Australia | - |
| 2021 | Recognition | Best Teaching Staff | University of Otago | New Zealand | - |
| 2018 | Recognition | Best Emerging Researcher | University of Otago | New Zealand | - |
| 2017 | Recognition | Best Otago Business School Citizen - Academic | University of Otago | New Zealand | - |
| Language | Competency |
|---|---|
| English | Can read, write, speak, understand spoken and peer review |
| Malay | Can read, write, speak, understand spoken and peer review |
| Date | Institution name | Country | Title |
|---|---|---|---|
| 2012 - 2015 | University of South Australia | Australia | Doctor of Philosophy |
| 2008 - 2010 | University of South Australia | Australia | Le Cordon Bleu Master of International Hospitality Management |
| 2005 - 2008 | Taylor's School of Hospitality and Tourism | Malaysia | Bachelor of Hospitality and Tourism Management |
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BGANZ Visitor Experience Surveys 2024, Australian National Botanic Gardens, 10/06/2024 - 31/12/2024
-
Community Market Event Management Education Program 2024 (City of Salisbury), City of Salisbury, 08/11/2023 - 30/06/2024
Courses I teach
- TOUR 2016 UO Managing Hospitality Operations (2025)
- TOUR 2017 Managing Hospitality Operations (2025)
- BUSS 3010 Business Internship 30 Days (2024)
- TOUR 2018 Restaurant and Food Service Management (2024)
- TOUR 5009 The Business of Tourism (2024)
| Date | Role | Research Topic | Program | Degree Type | Student Load | Student Name |
|---|---|---|---|---|---|---|
| 2025 | Co-Supervisor | - | Doctor of Philosophy | Doctorate | Full Time | Mr Mahmoud Babour |
| 2025 | Principal Supervisor | - | Doctor of Philosophy | Doctorate | Full Time | Mrs Julia Josefa Jones |
| 2024 | Principal Supervisor | - | Doctor of Philosophy | Doctorate | Full Time | Mr Oyekunle Oyelakin |
| Date | Role | Board name | Institution name | Country |
|---|---|---|---|---|
| 2025 - 2025 | Member | UniSA Business Academic Board | University of South Australia | Australia |
| 2021 - 2023 | Member | Commerce Divisional Teaching and Learning Board | University of Otago | New Zealand |
| 2020 - 2023 | Chair | Teaching and Learning Board - Department of Tourism | University of Otago | New Zealand |
| Date | Role | Membership | Country |
|---|---|---|---|
| 2023 - ongoing | Member | Council for Australasian Tourism and Hospitality Education (CAUTHE) | - |
| Date | Title | Engagement Type | Institution | Country |
|---|---|---|---|---|
| 2024 - 2024 | Charting the Future of Tourism in Regional South Australia | Public Community Engagement | University of South Australia | Australia |
| 2024 - 2024 | Introduction to Event Management | Public Community Engagement | University of South Australia | Australia |
| Date | Role | Editorial Board Name | Institution | Country |
|---|---|---|---|---|
| 2023 - ongoing | Associate Editor | Journal of Foodservice Business Research | Taylor & Francis | United Kingdom |
| 2021 - ongoing | Board Member | European Journal of Tourism Research | Varna University of Management | Bulgaria |
| 2020 - ongoing | Board Member | Journal of Hospitality and Tourism Management | Elsevier | Netherlands |
| 2018 - 2023 | Board Member | Tourism Management Perspectives | Elsevier | Netherlands |
Available For Media Comment.