Adelaide Business School
Faculty of Arts, Business, Law and Economics
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
Alison Joubert is a Senior Lecturer in Marketing at Adelaide Business School, The University of Adelaide. Alison is a consumer culture theorist with an interest in processes in markets, particularly contestation, responsibilization, and inclusion. She predominantly uses qualitative research methods including interviews, and the observation of online manifestations of marketplace phenomena in forums, social media, news media and other online vehicles. Her work has been published in Journal of Marketing, Journal of Service Research, Marketing Theory and Journal of Service Management, and in The Conversation and The World Economic Forum. She has also authored a number of manuscripts accepted in the annual Australia and New Zealand Marketing Academy Conferences (ANZMAC), and Consumer Culture Theory Conferences (CCTC).
Alison graduated from the University of Queensland with a Doctor of Philosophy (PhD), a Bachelor of Business Management in Marketing, and received Honours Class I. Key achievements in her research career include recognition by the RRBM Honor Roll in 2023, and winning the 2021 ANZMAC Layton Dissertation Award, 2020 Rama Krishna Sastry Pappu Memorial Prize for Research in Business in 2020, Highly Commended Paper in the 2019 Emerald Literati - JOSM Robert Johnston Awards, and Best Poster Award at the 2016 Consumer Culture Theory Conference (CCTC).
Date Position Institution name 2022 - ongoing Senior Lecturer in Marketing University of Adelaide 2020 - 2021 Lecturer in Marketing University of Queensland 2017 - 2019 Associate Lecturer in Marketing University of Queensland
Awards and Achievements
Date Type Title Institution Name Country Amount 2023 Honour Responsible Research in Business and Management (RRBM) Honor Roll Responsible Research in Business and Management Australia - 2021 Research Award Jacaranda Award for Outstanding Research (Early Career Researcher) UQ Business School Marketing Discipline Australia - 2021 Research Award ANZMAC Layton Dissertation Award Australian and New Zealand Marketing Academy Australia 500 2021 Research Award Rama Krishna Sastry Pappu Memorial prize for Research in Business University of Queensland Australia 1000 2020 Teaching Award Jacaranda Award for Outstanding Teaching UQ Business School Marketing Discipline Australia - 2019 Research Award JOSM Robert Johnston Award - Highly Commended Award Emerald Literati Award Australia - 2016 Research Award Best Poster Award Consumer Culture Theory Conference France -
Date Institution name Country Title 2014 - 2020 University of Queensland Australia Doctor of Philosophy 2010 - 2013 University of Queensland Australia Bachelor of Business Management with Honours Class I
Year Citation 2023 Fisk, R. P., Gallan, A. S., Joubert, A. M., Beekhuyzen, J., Cheung, L., & Russell-Bennett, R. (2023). Healing the Digital Divide With Digital Inclusion: Enabling Human Capabilities. Journal of Service Research, 26(4), 542-599.
DOI Scopus3 WoS1
2022 Joubert, A. M., Gonzalez-Arcos, C., Scaraboto, D., Sandberg, J., & Guesalaga, R. (2022). No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation. NIM Marketing Intelligence Review, 14(1), 37-41.
2021 Gonzalez-Arcos, C., Joubert, A. M., Scaraboto, D., Guesalaga, R., & Sandberg, J. (2021). “How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions. Journal of Marketing, 85(3), 44-61.
DOI Scopus43 WoS36
2020 Joubert, A. M., & Coffin, J. (2020). Four Fanatical Friends and Other Alliterative Allegories. Marketing Theory, 20(2), 195-201.
2018 Fisk, R. P., Dean, A. M., Alkire (née Nasr), L., Joubert, A., Previte, J., Robertson, N., & Rosenbaum, M. S. (2018). Design for service inclusion: creating inclusive service systems by 2050. Journal of Service Management, 29(5), 834-858.
DOI Scopus154 WoS131
2017 Faff, R., Ali, S., Atif, M., Brenner, M., Chowdhury, H., Crudas, L., . . . Zhang, K. (2017). Fantasy Pitching. Journal of Accounting and Management Information Systems, 16(2), 360-379.
Year Citation 2020 Coffin, J., & Joubert, A. M. (2020). Theorizing Less Visible Forms of Fandom: Practices, Assemblages, Liquidity, and Other Directions. In C. L. Wang (Ed.), Handbook of Research on the Impact of Fandom in Society and Consumerism (pp. 211-233). Hershey, Pennsylvania: IGI Global.
Year Citation 2020 Joubert, A. (2020). Battles in contested markets: The processes of legitimation in the 'legal high' market. (PhD Thesis, University of Queensland). 2013 Joubert, A. (2013). Examining young consumers’ motivations to engage in controversial leisure consumption: A study of the new synthetic recreational drugs in Australia. (Undergraduate Dissertation, University of Queensland).
Joubert, A. M., Gonzalez, C., de Simone, L. & Scaraboto, D. (2021).
Grant: UQ Global Strategy and Partnerships Seed Funding Scheme. Round One 2021 ($25,250)
Marketing for Good: Promoting Sustainable Consumption and Lifestyles
Gonzalez, C., Joubert, A. M. & Scaraboto, D. (2018).
Grant: UQ Global Strategy and Partnerships Seed Funding Scheme. Round Two 2018 ($27,000)
Building and Nurturing Engagement and Research Collaborations with Pontificia Universidad Católica de Chile
Current Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2023 Principal Supervisor Practice makes perfect: Exploring music scenes through organisational and consumer perspectives, understanding modes of interaction and outcomes Doctor of Philosophy Doctorate Full Time Mr Slade Dean Richardson 2022 Principal Supervisor Cancel Culture: The Dark Side of Social Media Marketing Doctor of Philosophy Doctorate Full Time Ms Georgia Wastell
Connect With Me