Dr Alison Joubert
Senior Lecturer
School of Marketing
College of Business and Law
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
Alison Joubert is a Senior Lecturer in Marketing and the Bachelor of Commerce (Marketing Legacy) Program Director. Alison's research program centres on understanding market-mediated practices; how they unfold, change, and evolve, and the taken-for-granted assumptions that bring about complexity in practice-based theorizations. She has examined market-mediated practices in several consumption contexts (e.g., fandom practices, (un)sustainable consumption practices) and service contexts (e.g., service inclusion practices, digital service inclusion practices), and predominantly uses qualitative research methods including interviews, and the observation of online manifestations of marketplace phenomena in forums, social media, news media and other online vehicles. Her work has been published in Journal of Marketing, Journal of Service Research, Journal of Business Research, Marketing Theory, Journal of Strategic Marketing and Journal of Service Management, and in The Conversation and The World Economic Forum. She has also authored a number of manuscripts accepted in the annual Australia and New Zealand Marketing Academy Conferences (ANZMAC), and Consumer Culture Theory Conferences (CCTC).
Alison graduated from the University of Queensland with a Doctor of Philosophy (PhD), a Bachelor of Business Management in Marketing, and received Honours Class I. Key achievements in her research career include recognition by the RRBM Honor Roll in 2023, being awarded finalist/runner up for the 2025 AMA Robert Lusch Early Career Research Award, and winning the 2025 Academy of Marketing Conference Overall Best Paper, 2024 AMA-EBSCO-RRBM Award for Responsible Research in Marketing, 2023 ANZMAC CCT Track Best Paper, 2021 ANZMAC Layton Dissertation Award, 2020 Rama Krishna Sastry Pappu Memorial Prize for Research in Business in 2020, Highly Commended Paper in the 2019 Emerald Literati - JOSM Robert Johnston Awards, and Best Poster Award at the 2016 Consumer Culture Theory Conference.
| Date | Position | Institution name |
|---|---|---|
| 2022 - ongoing | Senior Lecturer in Marketing | University of Adelaide |
| 2020 - 2021 | Lecturer in Marketing | University of Queensland |
| 2017 - 2019 | Associate Lecturer in Marketing | University of Queensland |
| Date | Type | Title | Institution Name | Country | Amount |
|---|---|---|---|---|---|
| 2024 | Award | 2024 AMA-EBSCO-RRBM Award | AMA-EBSCO-RRBM | United States | 1200 |
| 2023 | Award | ANZMAC Best Paper - Consumer Culture Theory Track | Australian and New Zealand Marketing Academy | Australia | - |
| 2023 | Honour | Responsible Research in Business and Management (RRBM) Honor Roll | Responsible Research in Business and Management | Australia | - |
| 2021 | Research Award | Jacaranda Award for Outstanding Research (Early Career Researcher) | UQ Business School Marketing Discipline | Australia | - |
| 2021 | Research Award | ANZMAC Layton Dissertation Award | Australian and New Zealand Marketing Academy | Australia | 500 |
| 2021 | Research Award | Rama Krishna Sastry Pappu Memorial prize for Research in Business | University of Queensland | Australia | 1000 |
| 2020 | Teaching Award | Jacaranda Award for Outstanding Teaching | UQ Business School Marketing Discipline | Australia | - |
| 2019 | Research Award | JOSM Robert Johnston Award - Highly Commended Award | Emerald Literati Award | Australia | - |
| 2016 | Research Award | Best Poster Award | Consumer Culture Theory Conference | France | - |
| Date | Institution name | Country | Title |
|---|---|---|---|
| 2014 - 2020 | University of Queensland | Australia | Doctor of Philosophy |
| 2010 - 2013 | University of Queensland | Australia | Bachelor of Business Management with Honours Class I |
| Year | Citation |
|---|---|
| 2026 | Leite, H., Hodgkinson, I. R., & Joubert, A. M. (2026). A separated service: examining virtual reality experiences of actor groups in a rehabilitative healthcare setting. JOURNAL OF BUSINESS RESEARCH, 204, 14 pages. |
| 2025 | Burgess, A. J., Joubert, A. M., Dolan, R., & Wilkie, D. C. H. (2025). Changing the game: empowering marketers as agents of change for diversity. Journal of Strategic Marketing, 1-26. |
| 2025 | Scaraboto, D., Joubert, A. M., & Gonzalez-Arcos, C. (2025). Degrowth and the future of marketing. Marketing Theory, 25(4), 519-524. Scopus1 WoS1 |
| 2023 | Fisk, R. P., Gallan, A. S., Joubert, A. M., Beekhuyzen, J., Cheung, L., & Russell-Bennett, R. (2023). Healing the Digital Divide With Digital Inclusion: Enabling Human Capabilities. Journal of Service Research, 26(4), 542-599. Scopus73 WoS66 |
| 2022 | Joubert, A. M., Gonzalez-Arcos, C., Scaraboto, D., Sandberg, J., & Guesalaga, R. (2022). No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation. NIM Marketing Intelligence Review, 14(1), 37-41. Scopus3 |
| 2021 | Gonzalez-Arcos, C., Joubert, A. M., Scaraboto, D., Guesalaga, R., & Sandberg, J. (2021). “How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions. Journal of Marketing, 85(3), 44-61. Scopus140 WoS122 |
| 2020 | Joubert, A. M., & Coffin, J. (2020). Four Fanatical Friends and Other Alliterative Allegories. Marketing Theory, 20(2), 195-201. Scopus3 WoS2 |
| 2018 | Fisk, R. P., Dean, A. M., Alkire (née Nasr), L., Joubert, A., Previte, J., Robertson, N., & Rosenbaum, M. S. (2018). Design for service inclusion: creating inclusive service systems by 2050. Journal of Service Management, 29(5), 834-858. Scopus268 WoS228 |
| 2017 | Faff, R., Ali, S., Atif, M., Brenner, M., Chowdhury, H., Crudas, L., . . . Zhang, K. (2017). Fantasy Pitching. Journal of Accounting and Management Information Systems, 16(2), 360-379. |
| Year | Citation |
|---|---|
| 2025 | Gonzalez-Arcos, C., Joubert, A. M., & Scaraboto, D. (2025). Embedding SDGs in consumer practices: moving beyond responsibilizing individuals. In Elgar Companion to Marketing and the Sustainable Development Goals (pp. 61-77). |
| 2020 | Coffin, J., & Joubert, A. M. (2020). Theorizing Less Visible Forms of Fandom: Practices, Assemblages, Liquidity, and Other Directions. In C. L. Wang (Ed.), Handbook of Research on the Impact of Fandom in Society and Consumerism (pp. 211-233). Hershey, Pennsylvania: IGI Global. DOI |
| Year | Citation |
|---|---|
| 2025 | Burgess, A., Sansome, K., Joubert, A., Matthews, D., & Gray, H. (2025). The Paradox of Influencers in Shaping Ethical Consumption. In 2025 Consumer Culture Theory Conference. London, UK. |
| 2025 | Burgess, A., Sansome, K., Joubert, A., Matthews, D., & Gray, H. (2025). De-Influencing and Over-Consumption: Managing Ethical Contradictions in the Influencer Economy. In Proceedings of the 57th Academy of Marketing Conference Cork 2025 Saints and Scholars. Cork, Ireland. |
| Year | Citation |
|---|---|
| 2020 | Joubert, A. (2020). Battles in contested markets: The processes of legitimation in the 'legal high' market. (PhD Thesis, University of Queensland). |
| 2013 | Joubert, A. (2013). Examining young consumers’ motivations to engage in controversial leisure consumption: A study of the new synthetic recreational drugs in Australia. (Undergraduate Dissertation, University of Queensland). |
| Date | Role | Research Topic | Program | Degree Type | Student Load | Student Name |
|---|---|---|---|---|---|---|
| 2024 | Co-Supervisor | Normalising sustainable food purchasing and consumption: Are consumer sustainable behaviours habitual or occasional? | Doctor of Philosophy | Doctorate | Full Time | Miss Chamali Amarakoon Mudiyanselage |
| 2024 | Co-Supervisor | Normalising sustainable food purchasing and consumption: Are consumer sustainable behaviours habitual or occasional? | Doctor of Philosophy | Doctorate | Full Time | Miss Chamali Amarakoon Mudiyanselage |
| 2023 | Co-Supervisor | Practice makes perfect: Exploring music scenes through organisational and consumer perspectives, understanding modes of interaction and outcomes | Doctor of Philosophy | Doctorate | Full Time | Mr Slade Dean Richardson |
| 2023 | Co-Supervisor | Practice makes perfect: Exploring music scenes through organisational and consumer perspectives, understanding modes of interaction and outcomes | Doctor of Philosophy | Doctorate | Full Time | Mr Slade Dean Richardson |
| 2022 | Co-Supervisor | Cancel Culture: The Dark Side of Social Media Marketing | Doctor of Philosophy | Doctorate | Full Time | Ms Georgia Wastell |
| 2022 | Co-Supervisor | Cancel Culture: The Dark Side of Social Media Marketing | Doctor of Philosophy | Doctorate | Part Time | Ms Georgia Wastell |
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