Alison Joubert

Senior Lecturer

Adelaide Business School

Faculty of Arts, Business, Law and Economics

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Alison Joubert is a Senior Lecturer in Marketing and the Marketing Undergraduate Program Director at Adelaide Business School, The University of Adelaide. Alison's research program centres on understanding market-mediated practices; how they unfold, change, and evolve, and the taken-for-granted assumptions that bring about complexity in practice-based theorizations. She has examined market-mediated practices in several consumption contexts (e.g., fandom practices, (un)sustainable consumption practices) and service contexts (e.g., service inclusion practices, digital service inclusion practices), and predominantly uses qualitative research methods including interviews, and the observation of online manifestations of marketplace phenomena in forums, social media, news media and other online vehicles. Her work has been published in Journal of Marketing, Journal of Service Research, Marketing Theory and Journal of Service Management, and in The Conversation and The World Economic Forum. She has also authored a number of manuscripts accepted in the annual Australia and New Zealand Marketing Academy Conferences (ANZMAC), and Consumer Culture Theory Conferences (CCTC).

Alison graduated from the University of Queensland with a Doctor of Philosophy (PhD), a Bachelor of Business Management in Marketing, and received Honours Class I. Key achievements in her research career include recognition by the RRBM Honor Roll in 2023, and winning the 2021 ANZMAC Layton Dissertation Award, 2020 Rama Krishna Sastry Pappu Memorial Prize for Research in Business in 2020, Highly Commended Paper in the 2019 Emerald Literati - JOSM Robert Johnston Awards, and Best Poster Award at the 2016 Consumer Culture Theory Conference (CCTC).

  • Appointments

    Date Position Institution name
    2022 - ongoing Senior Lecturer in Marketing University of Adelaide
    2020 - 2021 Lecturer in Marketing University of Queensland
    2017 - 2019 Associate Lecturer in Marketing University of Queensland
  • Awards and Achievements

    Date Type Title Institution Name Country Amount
    2024 Award 2024 AMA-EBSCO-RRBM Award AMA-EBSCO-RRBM United States 1200
    2023 Award ANZMAC Best Paper - Consumer Culture Theory Track Australian and New Zealand Marketing Academy Australia -
    2023 Honour Responsible Research in Business and Management (RRBM) Honor Roll Responsible Research in Business and Management Australia -
    2021 Research Award Jacaranda Award for Outstanding Research (Early Career Researcher) UQ Business School Marketing Discipline Australia -
    2021 Research Award ANZMAC Layton Dissertation Award Australian and New Zealand Marketing Academy Australia 500
    2021 Research Award Rama Krishna Sastry Pappu Memorial prize for Research in Business University of Queensland Australia 1000
    2020 Teaching Award Jacaranda Award for Outstanding Teaching UQ Business School Marketing Discipline Australia -
    2019 Research Award JOSM Robert Johnston Award - Highly Commended Award Emerald Literati Award Australia -
    2016 Research Award Best Poster Award Consumer Culture Theory Conference France -
  • Education

    Date Institution name Country Title
    2014 - 2020 University of Queensland Australia Doctor of Philosophy
    2010 - 2013 University of Queensland Australia Bachelor of Business Management with Honours Class I
  • Research Interests

  • Journals

    Year Citation
    2023 Fisk, R. P., Gallan, A. S., Joubert, A. M., Beekhuyzen, J., Cheung, L., & Russell-Bennett, R. (2023). Healing the Digital Divide With Digital Inclusion: Enabling Human Capabilities. Journal of Service Research, 26(4), 542-599.
    DOI Scopus17 WoS1
    2022 Joubert, A. M., Gonzalez-Arcos, C., Scaraboto, D., Sandberg, J., & Guesalaga, R. (2022). No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation. NIM Marketing Intelligence Review, 14(1), 37-41.
    2021 Gonzalez-Arcos, C., Joubert, A. M., Scaraboto, D., Guesalaga, R., & Sandberg, J. (2021). “How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions. Journal of Marketing, 85(3), 44-61.
    DOI Scopus61 WoS36
    2020 Joubert, A. M., & Coffin, J. (2020). Four Fanatical Friends and Other Alliterative Allegories. Marketing Theory, 20(2), 195-201.
    DOI Scopus2
    2018 Fisk, R. P., Dean, A. M., Alkire (née Nasr), L., Joubert, A., Previte, J., Robertson, N., & Rosenbaum, M. S. (2018). Design for service inclusion: creating inclusive service systems by 2050. Journal of Service Management, 29(5), 834-858.
    DOI Scopus174 WoS131
    2017 Faff, R., Ali, S., Atif, M., Brenner, M., Chowdhury, H., Crudas, L., . . . Zhang, K. (2017). Fantasy Pitching. Journal of Accounting and Management Information Systems, 16(2), 360-379.
  • Book Chapters

    Year Citation
    2020 Coffin, J., & Joubert, A. M. (2020). Theorizing Less Visible Forms of Fandom: Practices, Assemblages, Liquidity, and Other Directions. In C. L. Wang (Ed.), Handbook of Research on the Impact of Fandom in Society and Consumerism (pp. 211-233). Hershey, Pennsylvania: IGI Global.
  • Theses

    Year Citation
    2020 Joubert, A. (2020). Battles in contested markets: The processes of legitimation in the 'legal high' market. (PhD Thesis, University of Queensland).
    2013 Joubert, A. (2013). Examining young consumers’ motivations to engage in controversial leisure consumption: A study of the new synthetic recreational drugs in Australia. (Undergraduate Dissertation, University of Queensland).

Collins, C., Corsi, C., Dolan, R., Joubert, A.M. et al (2023).
Grant: UoA Sustainability FAME Strategy Accelerate Grant ($100,000).
Vitivoltaics Demonstration Facility: Connecting Stakeholders, Building Capacity, Increasing Climate Resilience
and Accelerating Access to Clean and Green Technologies for the Australian Wine Industry.

Joubert, A. M., Gonzalez, C., de Simone, L. & Scaraboto, D. (2021).
Grant: UQ Global Strategy and Partnerships Seed Funding Scheme. Round One 2021 ($25,250)
Marketing for Good: Promoting Sustainable Consumption and Lifestyles

Gonzalez, C., Joubert, A. M. & Scaraboto, D. (2018).
Grant: UQ Global Strategy and Partnerships Seed Funding Scheme. Round Two 2018 ($27,000)
Building and Nurturing Engagement and Research Collaborations with Pontificia Universidad Católica de Chile

  • Position: Senior Lecturer
  • Phone: 83130918
  • Email:
  • Fax: 83134368
  • Campus: North Terrace
  • Building: Nexus 10, floor 10
  • Org Unit: Marketing

Connect With Me
External Profiles