Graciela Corral de Zubielqui

APrf Graciela Corral de Zubielqui

Associate Professor

School of Management

College of Business and Law

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Dr Graciela Corral de Zubielqui is an Associate Professor at the Adelaide Business School, University of Adelaide. Prior to academia, Graciela worked in diverse roles in private sector companies (food, machinery, port services) and as a SME consultant. She holds a Bachelor of Economics (Honours), Master in Economics and Business Administration, and a PhD in Business and Management. Her main research interests are collaborative innovation, digital technologies, business transformation and knowledge and technology transfer in SMEs and startups. She has extensive experience in quantitative research methods. Graciela has also been involved in projects which have linked government departments, industry and universities.Graciela has held diverse administrative roles such as Associate Head of Engagement (2022 - current), MBA online program Coordinator (2019-2021), Associate Head Research (2012-2019), Postgraduate (PhD) coordinator (2012-2014), Project Manager Master program coordinator (2015-2016). Also, she held positions (2001-2004) at The National University of Rosario, Argentina and as a researcher at the Economic Science Council and College of Graduates in Economic Science. Graciela has led projects on open innovation, appropriability methods, absorptive capacity for innovation purpose, types of knowledge transfer for innovation activities (traditional and digital), business resilience and impact of COVID 19; and the role of modern HRM practices and their effect on financial and non-financial measures of performance. These research projects have led to government and industry reports and publications in high-impact journals, including Industrial Marketing Management, Small Business Economics, Journal of Business and Industrial Marketing, Technological Forecasting and Social Change, and the International Journal of Small Business.

Research Interests

Graciela’s research interests include business innovation activities, digitalisation process and emerging technologies, knowledge transfer for innovation purpose, and collaboration activities in SMEs, open innovation and in turn the impact of these activities on regional economic development.

Date Position Institution name
2022 - ongoing Associate Head Engagement University of Adelaide
2020 - ongoing Associate Professor University of Adelaide
2019 - 2021 MBA online coordinator University of Adelaide
2015 - 2016 Program Director Project Management (PG) University of Adelaide
2015 - 2019 Senior Lecturer University of Adelaide
2012 - 2019 Associate Head Research (ECIC) University of Adelaide
2012 - 2014 PhD Director (ECIC) University of Adelaide
2011 - 2015 Lecturer (ECIC) University of Adelaide
2010 - 2011 Lecturer (Business School) University of Adelaide

Date Type Title Institution Name Country Amount
2024 Fellowship University Fellowship for Foreign Researchers Osaka Metropolitan University Japan -
2020 Teaching Award Faculty Learning and Teaching Award (MBA program design) Faculty of Professions Australia -
2018 Award 2018 Best Team Award ECIC Australia -
2016 Recognition Research Dean's Commendation 2016 The University of Adelaide Australia -
2015 Award Executive Dean's Research Award 2014 Faculty of Professions - University of Adelaide Australia 2000
2015 Award Executive Dean's Research Award 2015 - - -
2014 Fellowship Barbara Kidman Women’s Fellowship University of Adelaide Australia -

Language Competency
Spanish; Castilian Can read, write, speak, understand spoken and peer review

Date Institution name Country Title
2009 Dissertation: “Innovation, globalisation and performance in SMEs” Australia PhD in Business and Management
2001 ESEADE, School of Economics & Business Administration, Argentina (Escuela Superior de Economia y Administracion de Empresas) Argentina M.A. in Studies in Economics and Business Administration (2 years)
1996 National University of Rosario Argentina Economics – (Assessed as equivalent to B.A. Honors in Economics)

Date Title Institution Country
2015 - 2015 Statistical Methods Course Harvard University United States

Date Title Institution name Country
2012 Project Management Professional Project Management Institute United States

Year Citation
2025 McGregor, R., Reaiche, C., Boyle, S., & De Zubielqui, G. C. (2025). Consumer perceptions of personal cyber awareness, knowledge, and risk. Journal of Cybersecurity, 11(1).
DOI
2025 de Zubielqui, G. C., Guckenbiehl, P., Jones, J., & Rammal, H. G. (2025). Coopetition approaches: the role of goal congruity and lifecycle stage of start-ups. JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 40(13), 142-157.
DOI
2025 Li, W., Corral de Zubielqui, G., & Rao Hill, S. (2025). Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience. Journal of Retailing and Consumer Services, 85, 104313-1-104313-15.
DOI Scopus1
2025 Li, W., Corral de Zubielqui, G., & Rao Hill, S. (2025). Gamification Impact on Brand Strategies: A Systematic Review. Journal of Computer Information Systems, 1-19.
DOI WoS1
2024 Guckenbiehl, P., de Zubielqui, G. C., & Lindsay, N. (2024). Navigating external knowledge sources: impacts on business model innovation and competitive advantage in start-ups. Knowledge Management Research and Practice, 22(6), 588-599.
DOI Scopus3 WoS3
2024 MCGregor, R., Reiche, C., Boyle, S., & Corral de Zubielqui, G. (2024). Cyberspace and Personal Cyber Insurance: A Systematic Literature Review. Journal of Computer Information Systems, 64(1), 157-171.
DOI Scopus8 WoS7
2024 Corral de Zubielqui, G., & Harris, H. (2024). Why the COVID-19 crisis is an ethical issue for business: Evidence from the Australian JobKeeper initiative. (FT50). Journal of Business Ethics, 190(1), 123-136.
DOI Scopus8 WoS7 Europe PMC1
2023 Corral de Zubielqui, G., & Jones, J. (2023). How and when does internal and external social media use for marketing impact B2B SME performance?. Journal of Business and Industrial Marketing, 38(8), 1607-1622.
DOI Scopus15 WoS12
2022 Rao Hill, S., & Corral de Zubielqui, G. (2022). Managing Privacy in B2B marketing: A Systematic Literature. Journal of Computer Information Systems, 63(3), 574-591.
DOI Scopus11 WoS8
2022 Guckenbiehl, P., & Corral de Zubielqui, G. (2022). Start-up business model changes during the COVID-19 pandemic: Counteracting adversity and pursuing opportunities. International Small Business Journal, 40(2), 150-177.
DOI Scopus59 WoS46 Europe PMC1
2021 Guckenbiehl, P., Corral de Zubielqui, G., & Lindsay, N. (2021). Knowledge and innovation in start-up ventures: A systematic literature review and research agenda. Technological Forecasting and Social Change, 172, 22 pages.
DOI Scopus42 WoS34
2020 Corral de Zubielqui, G., & Jones, J. (2020). How and when social media affects innovation in start-ups. A moderated mediation model. Industrial Marketing Management, 85, 209-220.
DOI
2020 Zarghami, S. A., Gunawan, I., Corral de Zubielqui, G. B., & Baroudi, B. (2020). Incorporation of Resource Reliability into Critical Chain Project Management Buffer Sizing. International Journal of Production Research, 58(20), 15 pages.
DOI Scopus36 WoS34
2020 Statsenko, L., & Corral de Zubielqui, G. B. (2020). Customer collaboration, service firms’ diversification and innovation performance. Industrial Marketing Management, 85, 180-196.
DOI Scopus45 WoS42
2019 Corral de Zubielqui, G., Fryges, H., & Jones, J. (2019). Social media, open innovation & HRM: Implications for performance. Technological Forecasting and Social Change, 144, 334-347.
DOI Scopus109 WoS89
2019 Corral de Zubielqui, G. B., Lindsay, N., Lindsay, W., & Jones, J. (2019). Knowledge quality, innovation and firm performance: A study of knowledge transfer in SMEs. Small Business Economics, 53(1), 145-164.
DOI Scopus121 WoS97
2019 Corral de Zubielqui, G., Jones, J., & Audretsch, D. (2019). The influence of trust and collaboration with external partners on appropriability in open service firms. Journal of Technology Transfer, 44(2), 540-558.
DOI Scopus17 WoS16
2018 Seet, P. S., Jones, J., Oppelaar, L., & Corral de Zubielqui, G. B. (2018). Beyond 'know-what' and 'know-how' to 'know-who': enhancing human capital with social capital in an Australian start-up accelerator. Asia Pacific Business Review, 24(2), 233-260.
DOI Scopus42 WoS33
2016 Corral de Zubielqui, G., Jones, J., & Statsenko, L. (2016). Managing innovation networks for knowledge mobility and appropriability: a complexity perspective. Entrepreneurship Research Journal, 6(1), 75-109.
DOI Scopus36 WoS27
2016 Corral de Zubielqui, G., Jones, J., & Lester, L. (2016). Knowledge inflows from market- and science-based actors, absorptive capacity, innovation and performance: a study of SMEs. International Journal of Innovation Management, 20(6), 1650055-1-1650055-31.
DOI Scopus46 WoS30
2016 Reaiche, C., Corral de Zubielqui, G., & Boyle, S. (2016). Deciphering innovation across cultures. The Journal of Developing Areas, 50(6), 57-68.
DOI
2016 Jones, J., & Corral de Zubielqui, G. (2016). Doing well by doing good: a study of university-industry interactions, innovationess and firm performance in sustainability-oriented Australian SMEs. Technological Forecasting and Social Change, 123, 262-270.
DOI Scopus108 WoS89
2015 Li, H., Corral de Zubielqui, G. C., & O'Connor, A. (2015). Entrepreneurial networking capacity of cluster firms: a social network perspective on how shared resources enhance firm performance. Small Business Economics, 45(3), 523-541.
DOI Scopus76 WoS67
2015 Corral de Zubielqui, G., Jones, J., Seet, P., & Lindsay, N. (2015). Knowledge transfer between actors in the innovation system: a study of higher education institutions (HEIS) and SMES. Journal of Business and Industrial Marketing, 30(3-4), 436-458.
DOI Scopus57 WoS45
2014 Corral de Zubielqui, G., Lindsay, N., & O'Connor, A. (2014). How product, operations, and marketing sources of ideas influence innovation and entrepreneurial performance in australian SMEs. International Journal of Innovation Management, 18(2), 1450017-1-1450017-25.
DOI Scopus9 WoS8

Year Citation
2024 Corral de Zubielqui, G., & Steen, R. (2024). The Impact of Adaptation on Performance Through Business Resilience in Times of Crisis. In J. C. Rouco, & P. C. Nunes Figueiredo (Eds.), Business Continuity Management and Resilience Theories, Models, and Processes. Business Science Reference.
DOI
2024 de Zubielqui, G. C., & Steen, R. (2024). The impact of adaptation on performance through business resilience in times of crisis. In J. Rouco, & P. Figueiredo (Eds.), Business Continuity Management and Resilience: Theories, Models, and Processes (pp. 78-109). IGI Global.
DOI Scopus1
2024 Rouco, J. C., & Figueiredo, P. C. N. (Eds.) (2024). Business Continuity Management and Resilience. In . IGI Global.
DOI
2018 Seet, P. S., Jones, J., Oppelaar, L., & Corral de Zubielqui, G. (2018). Beyond 'know-what' and 'know-how' to 'know-who': enhancing human capital with social capital in an Australian start-up accelerator. In Y. Suseno, & C. Rowley (Eds.), Social Capital in the Asia Pacific: Examples from the Services Industry (1st Edition ed., pp. 96-123). Routledge.
2015 Corral de Zubielqui, G., O'Connor, A., & Seet, P. -S. (2015). Intellectual capital system perspective: A case study of government intervention in digital media industries. In G. Roos, & A. O'Connor (Eds.), Integrating Innovation: South Australian Entrepreneurship Systems and Strategies (1 ed., pp. 277-302). Adelaide: University of Adelaide Press.
DOI
2014 O'Connor, A., Corral de Zubielqui, G., Li, H., & Dissanayake, M. (2014). Supporting entrepreneurship in high cost economies: What can governments do?. In G. Roos, & N. Kennedy (Eds.), Global Perspectives on Achieving Success in High and Low Cost Operating Environments (1 ed., pp. 290-392). Hershey, PA: Business Science Reference.
DOI Scopus3

Year Citation
2025 Li, W., Corral de Zubielqui, G., & Rao Hill, S. (2025). The Impact of branded NFTs on brand attitude: A TAM and perceived risk application. In https://46387974.fs1.hubspotusercontent-na1.net/hubfs/46387974/2025_Summer_AMA_Proceedings_August_19_2025.pdf. Chicago.
2024 Li, W., Corral de Zubielqui, G., & Rao Hill, S. (2024). An Exploratory Study of Brand NFT. In Theory + Practice in Marketing Conference (2024). University of Texas at Austin.
2023 Li, W., Corral de Zubielqui, G., & Rao Hill, S. (2023). Typology of Brand NFTs in the Metaverse. In ANZMAC proceeding. The University of Otago - Dunedin - New Zealand.
2018 Seet, P. -S., Jones, J., Oppelaarbc, L., & Corral de Zubielqui, G. (2018). Enhancing Human Capital with Social Capital via Entrepreneurial Learning in a Start-up Accelerator. In AOM Annual Meeting Proceedings. Chicago, Illinois.
2018 Dodd, T., Reaiche, C., & Corral de Zubielqui, G. (2018). Regional innovation systems and economic transformation: A critical examination. In Australian Centre for Entrepreneurship Research Exchange Meeting Proceedings.
2016 Reaiche, C., Corral de Zubielqui, G., & Boyle, S. (2016). Depicting Innovation: cross-cultural factors. In A. Wahid, C. Amaro, & W. Murad (Eds.), Proceedings Australian Academy of Business and Social Sciences (pp. 768-775). AMECBSS 2016 Dubai: AMECBSS.
2015 Li, H., O'Connor, A., & Corral de Zubielqui, G. B. (2015). Modes of Innovation and links to entrepreneurial management in the Australina wine industry. In http://acereconference.com/2015-proceedings/. Adelaide.
2015 Bakhshi, J., Ireland, V., & Corral de Zubielqui, G. B. (2015). Exploring project complexities: a critical review of the literature. In Proceedings of the Autralian Institute of Project Management - National Conference (pp. 27). At WREST POINT CONVENTION CENTRE, HOBART, AUSTRALIA.
2013 Dissanayake, M., O'Connor, A., Corral de Zubielqui, G., & Li, H. (2013). How do capabilities of the entrepreneurs vary across the different stages of the firm? Evidence from the literature. In Proceedings of the Australian Centre for Entrepreneurship Research Exchange Conference 2013 (pp. 1-3). Australia: QUT Business School.
2013 Seet, P., Corral de Zubielqui, G., Jones, J., & Lindsay, N. (2013). Beyond the ivory towers - exploring knowledge transfer pathways between universities and innovative small-to-medium-size enterprises. In Proceedings of the Australian Centre for Entrepreneurship Research Exchange Conference 2013 (pp. 1-17). Australia: QUT Business School.
2011 Corral de Zubielqui, G., & Freeman, S. (2011). An Exploration of collaboration, import and export relationships, and firm age. In ANZIBA 2011 Conference Vol. 2011. Melbourne, Victoria.
2009 Corral de Zubielqui, G., Lindsay, N., & Harris, H. (2009). Exploring the influence of drivers, idea sources, and collaboration on globalisation, innovation, and firm performance relationships. In Proceedings of AGSE 2009 (pp. 347-359). CDROM: University of Adelaide.
2008 Corral de Zubielqui, G., & Lindsay, N. (2008). Exploring the influence of globalisation and innovation on firm performance. In Proceedings of the 5th AGSE International Entrepreneurship Research Exchange (pp. 349-360). CD: AGSE.

Year Citation
2021 Corral de Zubielqui, G. (2021). 2020.59 Modelling Business Clusters' Readiness and Resilience in Managing and responding to COVID-19 - Progress report March 2021.
2021 Corral de Zubielqui, G., Marquez-Ramos, L., & Guckenbiehl, P. (2021). 2020.59 Modelling Business Clusters' Readiness and Resilience in Managing and responding to COVID-19 - Progress report 2 June 2021 (Progress report 2).
2021 Corral de Zubielqui, G., Marquez-Ramos, L., & Guckenbiehl, P. (2021). 2020.59 Modelling Business Clusters' Readiness and Resilience in Managing and responding to COVID-19 - Final Report July 2021.
2009 Corral de Zubielqui, G., Lindsay, N., & Harris, H. (2009). The relevance of innovation and globalisation to firm performance.

Year Citation
2009 Corral de Zubielqui, G. B., & Cor. (2009). Innovation, Globalisation and Performance in SMEs. (PhD Thesis).
  • SCATES (CRC 2023/2024) - Securing Critical Agriculture Technology and Emerging Solutions
  • Department of Foreign Affairs and Trade (2022/2023) - Australian innovations for value-chain-integrity and brand “Australia” for Japanese consumers
  • Local Government Association (2020/21) - Modelling business clusters' readiness and resilience in managing and responding to Covid-19. Corral de Zubielqui, G. 
  • SA Water Corporation (2018) - Innovator in Residence Program - Open Innovation. Corral de Zubielqui, G.
  • Local Government Association (2018) - LGA Metro Council Snapshot. Corral de Zubielqui, G, Falkner, Nickolas, & Jerram, Cate. 
  • Department of State Development (2017) - Northern Adelaide Innovation Ecosystem Analysis Department of State Development. Reaiche, C, Corral de Zubielqui, G & Dodd T.
  • Department of State Development (2015) - Australian Cluster Observatory. O’Connor, A. & Corral de Zubielqui, G.
  • Department of Manufacturing, Innovation, Trade, Resources and Energy (2012/13) - Report preparation and delivery for , on ‘Entrepreneurial Characteristics Filters and Determinants’. O’Connor, A., Corral de Zubielqui, G. Li, H. & Dissanayake, M. 
  • Women’s Fellowship Scheme (2014) - Corral de Zubielqui, G.
  • Department of Trade Economic Development, Marion, Onkaparringa, Salisbury and Playford  (2006/09) - Innovation, Collaboration, Globalisation and Firm performance. Corral de Zubielqui, G. & Blandy, R.

Program Management, Master of International Business and MBA Experience

  • Graduate Certificate in Project Management (UoA)
  • Graduate Diploma in Project Management (UoA)
  • Master of Applied Project Management (UoA)
  • Master of Applied Project Management (Systems) (UoA)
  • Master of Business Administrations (UoA)
  • Master of International Business (UoA)

Course Teaching (Courses are Postgraduate studies unless otherwise indicated):

  • Applied Project Management 1
  • Enterprise Transformation
  • Project Management Project (all versions)
  • Managing Innovation
  • Economics for Management (MBA)
  • Theory and Practice of International Business (MIB)

Date Role Research Topic Program Degree Type Student Load Student Name
2022 Principal Supervisor Using Non-fungible Token (NFT) for branding: a gamification perspective Doctor of Philosophy Doctorate Full Time Miss Wenjie Li
2022 Principal Supervisor Using Non-fungible Token (NFT) for branding: a gamification perspective Doctor of Philosophy Doctorate Full Time Miss Wenjie Li

Date Role Research Topic Program Degree Type Student Load Student Name
2019 - 2024 Co-Supervisor A Project Management Maturity Model for Precast Concrete Manufacturers Doctor of Philosophy Doctorate Part Time Mr Sean Thomas O'Gorman
2019 - 2022 Principal Supervisor Investigating Knowledge and Business Model Innovation for Start-up Success Doctor of Philosophy Doctorate Full Time Mr Peter Guckenbiehl
2012 - 2015 Co-Supervisor Using Stakeholder Theory to Explain the Development and Operation of Safety Culture and Systems to Improve Safety Performance in the Construction Industry in Saudi Arabia Doctor of Philosophy Doctorate Full Time Mr Torky Mohamadali Althaqafi
2012 - 2016 Co-Supervisor Project Management Performance in Saudi Arabia: An Exploratory Study in the Constructs that most Influence Project Success Doctor of Philosophy Doctorate Full Time Mr Salem Mohammed S Shuaib
2012 - 2015 Co-Supervisor Developing a Project Management Maturity Model to Initiate Sustainable Project Performance and Modernisation in the Kingdom of Saudi Arabia Doctor of Philosophy Doctorate Full Time Mr Sami Salem A Alzahrani

Date Role Research Topic Location Program Supervision Type Student Load Student Name
2022 - 2024 External Supervisor Perceptions of Cyberspace: An Architecture for a Theoretic Personal Cyber Risk Management Framework (PCRMF) James Cook University PhD program Doctorate Full Time Richard McGregor

Date Role Committee Institution Country
2022 - ongoing Chair Engagement Committee - Business School The University of Adelaide - Business School Australia
2019 - 2021 Member University Online Reference Group - Pearson The University of Adelaide Australia
2015 - ongoing Member Faculty Research Committee University of Adelaide Australia

Date Role Membership Country
2019 - 2021 Member Strategic Management Society United States
2012 - ongoing Member Project Management Institute (2252754) United States

Date Institution Department Organisation Type Country
2022 - ongoing Project Management Institute Board of Directors Business and professional Australia
2018 - 2018 South Australia Water - Innovator in Residence (3 months) Innovation Department Business and professional Australia

Date Role Editorial Board Name Institution Country
2023 - ongoing Associate Editor Journal of Business and Industrial Marketing Emerald Publishing United Kingdom

Connect With Me

External Profiles

Other Links