Zachary Anesbury

Research Interests

Artificial Intelligence Consumer behaviour Marketing Marketing Measurement Marketing Research Methodology

Teaching Strengths

Engaging
Evidence-Based
Industry engagement
Marketing Science

Dr Zachary Anesbury

Senior Lecturer

School of Marketing

College of Business and Law

Available For Media Comment.

Dr Zachary Anesbury BMgmt (Mktg), BBus (Hons), MBus, PhD
Senior Lecturer in Marketing (UniSA Business) and Senior Marketing Scientist (Ehrenberg-Bass Institute)
Dr Zac Anesbury has taught at the University of South Australia for over a decade, at both an undergraduate and postgraduate level. His teaching efforts are renowned with multiple commendations and awards for his exciting and energetic approach, as he genuinely cares about the education of the next generation of marketers.
Dr Anesbury brings into the lectures and tutorials world-class research. He exclusively publishes his research within the highest quality journals; he is an award-winning reviewer, serving on the Editorial Review Boards of two leading-edge academic industry-aligned journals, an Associate Editor of the Journal of Consumer Behaviour, and was the Lead Guest Editor for the Special Issue honouring Gerald Goodhardt. Zac has won many awards for his research, including the UniSA Business Early Career Researcher of the Year and the University of South Australia's Early Career Researcher of the Year Finalist.
Dr Anesbury works closely with industry via his role within the Ehrenberg-Bass Institute. His knowledge and expertise in consumer behaviour help shape the strategies of some of the world's largest companies. He contributes to the multi-award-winning How Brands Grow - Live team, training industry-based professionals (e.g., marketers, sales, accountants) on evidence-based growth strategies.

ANZMAC Emerging Marketing Researcher of the Year Winner (2023).

UniSA Unstoppable Research Degree Supervisor of the Year Finalist (2023).

UniSA Research and Enterprise Awards - Early Career Enterprise Winner (2022).

ANZMAC-AMI (Australian & New Zealand Marketing Academy-Australian Marketing Institute) Industry Relevance Award Winner (2022).

UniSA Business Research Leadership Committee ECR Representative (2020-22).

UniSA ECR Research Excellence - UniSA Business Finalist (2021).

Lead Guest Editor Special Issue Honouring Gerald Goodhardt – Journal of Consumer Behaviour (ABDC 2019 A-Level) (2021).

Best Paper in the Marketing Analytics track – ANZMAC Conference, Melbourne (2021).

Journal of Consumer Behaviour (ABDC 2019 A-Level) Reviewer of the Year Award (2020).

UniSA Business ECR Research Excellence Winner (2019)

UniSA Business ECR Research Excellence Commendation (2018).

Inaugural Gerald Goodhardt Postdoctoral Research Fellow (2018 to 2021).

Ian Davey Research Thesis Prize – UniSA Business Finalist (2018).

Date Position Institution name
2023 - ongoing Senior Lecturer in Marketing University of South Australia
2022 - 2025 Lecturer in Marketing University of South Australia
2018 - 2022 Inaugural Gerald Goodhardt Postdoctorial Research Fellow University of South Australia

Date Type Title Institution Name Country Amount
2023 Award UniSA Business Teaching Collaboration and Peer Support Award Winner University of South Australia Australia -
2023 Award UniSA Unstoppable Enterprising One Team Achievement Finalist University of South Australia Australia -
2023 Award UniSA Business Teaching Excellence - Commendation University of South Australia Australia -
2023 Award UniSA Unstoppable Research Degree Supervisor of the Year Finalist University of South Australia Australia -
2023 Award ANZMAC Emerging Marketing Researcher of the Year Winner University of South Australia Australia -
2023 Award ANZMAC Service Award for outstanding contributions to the ANZMAC Community University of South Australia Australia -
2022 Research Award ANZMAC-AMI (Australian & New Zealand Marketing Academy-Australian Marketing Institute) Industry Relevance Award Winner University of South Australia Australia -
2022 Award UniSA Research and Enterprise Awards - Early Career Enterprise Winner University of South Australia Australia -
2021 Research Award Best Paper in the Marketing Analytics track – ANZMAC Conference, Melbourne University of South Australia Australia -
2021 Award UniSA ECR Research Excellence - UniSA Business Finalist University of South Australia Australia -
2021 Award UniSA Business Teaching Excellence - Teaching Collaboration and Peer Support Award University of South Australia Australia -
2020 Award Journal of Consumer Behaviour (ABDC 2022 A-Level) Reviewer of the Year Award University of South Australia Australia -
2020 Award UniSA Business Award for Industry Engagement for How Brands Grow Live – Online University of South Australia Australia -
2019 Award UniSA Business ECR Research Excellence Winner University of South Australia Australia -
2018 Award Ian Davey Research Thesis Prize – UniSA Business Finalist University of South Australia Australia -
2018 Award UniSA Business ECR Research Excellence Commendation University of South Australia Australia -
2017 Award Achievement in International Excellence Award for “How Brands Grow – LIVE” University of South Australia Australia -
2015 Award Teaching and Learning Excellence Award – Top Performing Sessional Staff Commendation University of South Australia Australia -
2013 Award Teaching and Learning Excellence Award – Top Performing Sessional Staff Commendation University of South Australia Australia -

Date Institution name Country Title
2015 - 2018 University of South Australia Australia Doctor of Philosophy (PhD)
2012 - 2014 University of South Australia Australia Masters by Research
2011 - 2011 University of South Australia Australia Bachelor of Business (Honours) (First Class)
2007 - 2010 University of South Australia Australia Bachelor of Management (Marketing)

Date Title Institution name Country
2022 Professional Certificate in University Teaching University of South Australia Australia

Year Citation
2025 Anesbury, Z. W., Stocchi, L., & Naami, T. (2025). Sales concentrations of digital brands. Journal Of Marketing Management, 41(5-6), 535-554.
DOI
2025 Anesbury, Z. W., Weismueller, J., & Hawkins, M. (2025). Mobile app user profiles seldom differ across categories and countries. Australasian Marketing Journal, online.
DOI
2025 Anesbury, Z. W., & Stocchi, L. (2025). Advancing Systematic Literature Reviews with Artificial Intelligence: A TCCM-Based Synthesis of Over 50 Years of Double Jeopardy Research. International Journal of Consumer Studies, 49(6, article no. e70126), 1-24.
DOI
2025 Caruso, W., Romaniuk, J., Page, B., Anesbury, Z. W., & Williams, J. (2025). The role of market research in pack redesign performance. International Journal of Market Research, 67(1), 17-32.
DOI
2025 Anesbury, Z. W., Davies, C., Page, B., Driesener, C., Yang, S., & Bruwer, J. (2025). How heterogeneous are music genre listeners?. Australasian Marketing Journal, online(4), 1-13.
DOI
2024 Hossain, A., Anesbury, Z. W., Driesener, C., & Trinh, G. (2024). Valuing the contribution of ultra-light buyers. Journal of Consumer Behaviour, 23(2), 875-887.
DOI
2024 Bali, L. M., Anesbury, Z. W., Phua, P., & Sharp, B. (2024). How prevalent are suggestive brand names and distinctive assets? An AI-human approach. International Journal of Market Research, 66(5), 631-649.
DOI
2023 Anesbury, Z. W., Davies, C., Driesener, C., Page, B., Greenacre, L., Yang, S., & Bruwer, J. (2023). Death by 1000 'true fans': do marketing laws apply to music listening?. Journal Of Consumer Behaviour, 22(1), 82-97.
DOI
2022 Anesbury, Z. W., Stocchi, L., & Trinh, G. (2022). Honouring Gerald Goodhardt (1930-2020). Journal of Consumer Behaviour, 21(1), 3-6.
DOI
2022 Davies, C., Page, B., Driesener, C., Anesbury, Z., Yang, S., & Bruwer, J. (2022). The power of nostalgia: age and preference for popular music. Marketing Letters, 33(4), 681-692.
DOI
2022 Anesbury, Z. W., Bellman, S., Driesener, C., Page, B., & Sharp, B. (2022). Ageism kills brands. Australasian Marketing Journal, 30(4), 364-370.
DOI
2022 Anesbury, Z. W., Bennett, D., & Kennedy, R. (2022). How persistent are duplication of purchase partitions?. Journal of Consumer Behaviour, 21(1), 137-152.
DOI
2022 Naami, T., Anesbury, Z. W., Stocchi, L., & Winchester, M. (2022). How websites compete in the Middle East: the example of Iran. Journal of Consumer Behaviour, 21(1), 121-136.
DOI
2021 Anesbury, Z. W., Jürkenbeck, K., Bogomolov, T., & Bogomolova, S. (2021). Analyzing proprietary, private label, and non-brands in fresh produce purchases. International Journal of Market Research, 63(5), 597-619.
DOI
2021 Stocchi, L., Kemps, E., & Anesbury, Z. (2021). The effect of mental availability on snack food choices. Journal of Retailing and Consumer Services, 60(102471), 1-12.
DOI
2020 Anesbury, Z. W., Page, B., Driesener, C. B., Bellman, S., & Sharp, B. (2020). Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method. Journal of Marketing Management, 36(15-16), 1591-1610.
DOI
2020 Anesbury, Z. W., Talbot, D., Day, C. A., Bogomolov, T., & Bogomolova, S. (2020). The fallacy of the heavy buyer: exploring purchasing frequencies of fresh fruit and vegetable categories. Journal of Retailing and Consumer Services, 53(101976), 1-9.
DOI
2019 Bogomolova, S., Anesbury, Z., Lockshin, L., Kapulski, N., & Bogomolov, T. (2019). Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time. Journal of retailing and consumer services, 46, 121-129.
DOI Scopus8 WoS8
2018 Anesbury, Z., Greenacre, L., Wilson, A., & Huang, A. (2018). Patterns of fruit and vegetable buying behaviour in the United States and India. International journal of market research, 60(1), 14-31.
DOI
2018 Page, B., Anesbury, Z., Moshakis, S., & Grasby, A. (2018). Measuring audience reach of outdoor advertisements: using Bluetooth technology to validate measurement. Journal of advertising research, 58(4), 456-463.
DOI
2018 Anesbury, Z., Nguyen, Y., & Bogomolova, S. (2018). Getting a "sweet" deal: does healthfulness of a sub-brand influence consumer loyalty?. European journal of marketing, 52(9-10), 1802-1826.
DOI
2017 Trinh, G. T., Anesbury, Z. W., & Driesener, C. (2017). Has behavioural loyalty to online supermarkets declined?. Australasian marketing journal, 25(4), 326-333.
DOI
2017 Anesbury, Z., Winchester, M., & Kennedy, R. (2017). Brand user profiles seldom change and seldom differ. Marketing letters, 28(4), 523-535.
DOI
2016 Anesbury, Z., Nenycz Thiel, M., Dawes, J., & Kennedy, R. (2016). How do shoppers behave online? An observational study of online grocery shopping. Journal of consumer behaviour, 15(3), 261-270.
DOI
2015 Trinh, G. T., & Anesbury, Z. W. (2015). An investigation of variation in brand growth and decline across categories. International journal of market research, 57(3), 347-356.
DOI

Date Role Committee Institution Country
2020 - 2022 Representative UniSA Business Research Leadership Committee ECR Representative University of South Australia Australia

Date Role Editorial Board Name Institution Country
2025 - ongoing Board Member Marketing Management Journal University of South Australia Australia
2024 - ongoing Board Member International Journal of Advertising University of South Australia Australia
2022 - ongoing Associate Editor Journal of Consumer Behaviour University of South Australia Australia
2020 - ongoing Board Member Australasian Marketing Journal University of South Australia Australia
2020 - 2021 Board Member Journal of Consumer Behaviour University of South Australia Australia
2019 - ongoing Board Member International Journal of Market Research University of South Australia Australia

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