Zachary Anesbury

Research Interests

Artificial Intelligence Consumer behaviour Marketing Marketing Measurement Marketing Research Methodology

Teaching Strengths

Engaging
Evidence-Based
Industry engagement
Marketing Science

Dr Zachary Anesbury

Senior Lecturer

School of Marketing

College of Business and Law

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Available For Media Comment.

Zachary Anesbury is a marketing scientist and academic leader specialising in the Teaching–Research Nexus through scalable research translation systems. His work integrates empirical marketing science into university teaching, curriculum innovation, executive education, industry engagement, and public scholarship to enhance the dissemination and application of evidence-based marketing knowledge across academic and practitioner audiences.
 
Zachary is a Senior Lecturer in Marketing at Adelaide University and a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science. Research expertise spans consumer behaviour, brand growth, artificial intelligence, media measurement, distinctive brand assets, and marketing education, with publications appearing in leading international journals including the Journal of Consumer Behaviour, International Journal of Market Research, Australasian Marketing Journal, and European Journal of Marketing.
 
A central focus of Zachary’s work involves translating contemporary empirical marketing research into scalable teaching and learning systems. Educational initiatives include curriculum-integrated research dissemination, interactive digital learning activities, executive education programs, research-led assessment design, and research capability development programs for students and emerging academics. Associated initiatives have supported learning experiences across undergraduate, postgraduate, online, and executive education environments while strengthening connections between research, teaching, and industry practice.
 
Zachary currently serves as Deputy Editor of the Journal of Consumer Behaviour and has held multiple editorial leadership roles across international journals. Editorial activities include manuscript development, reviewer mentoring, special issue leadership, and broader contributions supporting research quality, academic development, and international scholarly collaboration within the marketing discipline.
 
His broader Teaching–Research Nexus program focuses on developing scalable, digitally enabled approaches to research-informed education aligned with the future direction of higher education. Current initiatives include short-form research communication systems, interactive research-led learning environments, research capability development pathways, and cross-institutional communities of practice designed to strengthen the integration of research, teaching, and engagement across university contexts.
 
Zachary also hosts The Zac Anesbury Show, a research dissemination platform featuring academics and industry leaders discussing marketing science, consumer behaviour, higher education, and research practice. The platform has reached audiences across more than 70 countries and has been incorporated into university teaching and learning activities internationally.

ANZMAC Emerging Marketing Researcher of the Year Winner (2023).

UniSA Unstoppable Research Degree Supervisor of the Year Finalist (2023).

UniSA Research and Enterprise Awards - Early Career Enterprise Winner (2022).

ANZMAC-AMI (Australian & New Zealand Marketing Academy-Australian Marketing Institute) Industry Relevance Award Winner (2022).

UniSA Business Research Leadership Committee ECR Representative (2020-22).

UniSA ECR Research Excellence - UniSA Business Finalist (2021).

Lead Guest Editor Special Issue Honouring Gerald Goodhardt – Journal of Consumer Behaviour (ABDC 2019 A-Level) (2021).

Best Paper in the Marketing Analytics track – ANZMAC Conference, Melbourne (2021).

Journal of Consumer Behaviour (ABDC 2019 A-Level) Reviewer of the Year Award (2020).

UniSA Business ECR Research Excellence Winner (2019)

UniSA Business ECR Research Excellence Commendation (2018).

Inaugural Gerald Goodhardt Postdoctoral Research Fellow (2018 to 2021).

Ian Davey Research Thesis Prize – UniSA Business Finalist (2018).

Date Position Institution name
2023 - ongoing Senior Lecturer in Marketing University of South Australia
2022 - 2025 Lecturer in Marketing University of South Australia
2018 - 2022 Inaugural Gerald Goodhardt Postdoctorial Research Fellow University of South Australia

Date Type Title Institution Name Country Amount
2023 Award UniSA Business Teaching Collaboration and Peer Support Award Winner University of South Australia Australia -
2023 Award UniSA Unstoppable Enterprising One Team Achievement Finalist University of South Australia Australia -
2023 Award UniSA Business Teaching Excellence - Commendation University of South Australia Australia -
2023 Award UniSA Unstoppable Research Degree Supervisor of the Year Finalist University of South Australia Australia -
2023 Award ANZMAC Emerging Marketing Researcher of the Year Winner University of South Australia Australia -
2023 Award ANZMAC Service Award for outstanding contributions to the ANZMAC Community University of South Australia Australia -
2022 Research Award ANZMAC-AMI (Australian & New Zealand Marketing Academy-Australian Marketing Institute) Industry Relevance Award Winner University of South Australia Australia -
2022 Award UniSA Research and Enterprise Awards - Early Career Enterprise Winner University of South Australia Australia -
2021 Research Award Best Paper in the Marketing Analytics track – ANZMAC Conference, Melbourne University of South Australia Australia -
2021 Award UniSA ECR Research Excellence - UniSA Business Finalist University of South Australia Australia -
2021 Award UniSA Business Teaching Excellence - Teaching Collaboration and Peer Support Award University of South Australia Australia -
2020 Award Journal of Consumer Behaviour (ABDC 2022 A-Level) Reviewer of the Year Award University of South Australia Australia -
2020 Award UniSA Business Award for Industry Engagement for How Brands Grow Live – Online University of South Australia Australia -
2019 Award UniSA Business ECR Research Excellence Winner University of South Australia Australia -
2018 Award Ian Davey Research Thesis Prize – UniSA Business Finalist University of South Australia Australia -
2018 Award UniSA Business ECR Research Excellence Commendation University of South Australia Australia -
2017 Award Achievement in International Excellence Award for “How Brands Grow – LIVE” University of South Australia Australia -
2015 Award Teaching and Learning Excellence Award – Top Performing Sessional Staff Commendation University of South Australia Australia -
2013 Award Teaching and Learning Excellence Award – Top Performing Sessional Staff Commendation University of South Australia Australia -

Date Institution name Country Title
2015 - 2018 University of South Australia Australia Doctor of Philosophy (PhD)
2012 - 2014 University of South Australia Australia Masters by Research
2011 - 2011 University of South Australia Australia Bachelor of Business (Honours) (First Class)
2007 - 2010 University of South Australia Australia Bachelor of Management (Marketing)

Date Title Institution name Country
2022 Professional Certificate in University Teaching University of South Australia Australia

Year Citation
2026 Tanusondjaja, A., Anesbury, Z., Faghidno, S., Kennedy, R., & Sharp, B. (2026). Brand disruption: exploring how migrants purchase brands compared to locals. International Marketing Review, 43(3), 1-26.
DOI
2026 Phua, P., Bali, L., Anesbury, Z., & Sharp, B. (2026). Shape-based assets are strongest: benchmarking distinctive brand asset performance across industries. International Journal of Advertising, 1-23.
DOI
2026 Caruso, W., Romaniuk, J., Page, B., Anesbury, Z., Saeed, R., & Williams, J. (2026). The packaging redesign modernisation dilemma: The relationship with familiarity, likeability, and its effect on purchase intent. Journal of Retailing and Consumer Services, 92, 104800-1-104800-8.
DOI
2025 Anesbury, Z. W., Stocchi, L., & Naami, T. (2025). Sales concentrations of digital brands. Journal Of Marketing Management, 41(5-6), 535-554.
DOI Scopus1 WoS1
2025 Anesbury, Z. W., Weismueller, J., & Hawkins, M. (2025). Mobile app user profiles seldom differ across categories and countries. Australasian Marketing Journal, online(1 Special Issue - How to Successfully Launch, Promote and Grow Standalone Mobile Apps), 36-45.
DOI Scopus1 WoS1
2025 Anesbury, Z. W., & Stocchi, L. (2025). Advancing Systematic Literature Reviews with Artificial Intelligence: A TCCM-Based Synthesis of Over 50 Years of Double Jeopardy Research. International Journal of Consumer Studies, 49(6, article no. e70126), 1-24.
DOI Scopus1 WoS1
2025 Caruso, W., Romaniuk, J., Page, B., Anesbury, Z. W., & Williams, J. (2025). The role of market research in pack redesign performance. International Journal of Market Research, 67(1), 17-32.
DOI Scopus3 WoS3
2025 Anesbury, Z. W., Davies, C., Page, B., Driesener, C., Yang, S., & Bruwer, J. (2025). How heterogeneous are music genre listeners?. Australasian Marketing Journal, online(4), 1-13.
DOI Scopus2 WoS1
2024 Hossain, A., Anesbury, Z. W., Driesener, C., & Trinh, G. (2024). Valuing the contribution of ultra-light buyers. Journal of Consumer Behaviour, 23(2), 875-887.
DOI Scopus7 WoS7
2024 Bali, L. M., Anesbury, Z. W., Phua, P., & Sharp, B. (2024). How prevalent are suggestive brand names and distinctive assets? An AI-human approach. International Journal of Market Research, 66(5), 631-649.
DOI Scopus5 WoS5
2023 Anesbury, Z. W., Davies, C., Driesener, C., Page, B., Greenacre, L., Yang, S., & Bruwer, J. (2023). Death by 1000 'true fans': do marketing laws apply to music listening?. Journal Of Consumer Behaviour, 22(1), 82-97.
DOI Scopus9 WoS8
2022 Anesbury, Z. W., Stocchi, L., & Trinh, G. (2022). Honouring Gerald Goodhardt (1930-2020). Journal of Consumer Behaviour, 21(1), 3-6.
DOI
2022 Davies, C., Page, B., Driesener, C., Anesbury, Z., Yang, S., & Bruwer, J. (2022). The power of nostalgia: age and preference for popular music. Marketing Letters, 33(4), 681-692.
DOI Scopus13 WoS9
2022 Anesbury, Z. W., Bellman, S., Driesener, C., Page, B., & Sharp, B. (2022). Ageism kills brands. Australasian Marketing Journal, 30(4), 364-370.
DOI Scopus8 WoS9
2022 Anesbury, Z. W., Bennett, D., & Kennedy, R. (2022). How persistent are duplication of purchase partitions?. Journal of Consumer Behaviour, 21(1), 137-152.
DOI Scopus13 WoS13
2022 Naami, T., Anesbury, Z. W., Stocchi, L., & Winchester, M. (2022). How websites compete in the Middle East: the example of Iran. Journal of Consumer Behaviour, 21(1), 121-136.
DOI Scopus14 WoS13
2021 Anesbury, Z. W., Jürkenbeck, K., Bogomolov, T., & Bogomolova, S. (2021). Analyzing proprietary, private label, and non-brands in fresh produce purchases. International Journal of Market Research, 63(5), 597-619.
DOI Scopus14 WoS15
2021 Stocchi, L., Kemps, E., & Anesbury, Z. (2021). The effect of mental availability on snack food choices. Journal of Retailing and Consumer Services, 60(102471), 1-12.
DOI Scopus10 WoS10
2020 Anesbury, Z. W., Page, B., Driesener, C. B., Bellman, S., & Sharp, B. (2020). Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method. Journal of Marketing Management, 36(15-16), 1591-1610.
DOI Scopus4 WoS5
2020 Anesbury, Z. W., Driesener, C. B., Page, B., Bellman, S., & Sharp, B. (2020). Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method (Jul, 10.1080/0267257X.2020.1794933, 2020). JOURNAL OF MARKETING MANAGEMENT, 36(15-16), I.
DOI
2020 Anesbury, Z. W., Talbot, D., Day, C. A., Bogomolov, T., & Bogomolova, S. (2020). The fallacy of the heavy buyer: exploring purchasing frequencies of fresh fruit and vegetable categories. Journal of Retailing and Consumer Services, 53(101976), 1-9.
DOI Scopus22 WoS22
2019 Bogomolova, S., Anesbury, Z., Lockshin, L., Kapulski, N., & Bogomolov, T. (2019). Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time. Journal of retailing and consumer services, 46, 121-129.
DOI Scopus10 WoS9
2018 Anesbury, Z., Greenacre, L., Wilson, A., & Huang, A. (2018). Patterns of fruit and vegetable buying behaviour in the United States and India. International journal of market research, 60(1), 14-31.
DOI WoS19
2018 Page, B., Anesbury, Z., Moshakis, S., & Grasby, A. (2018). Measuring audience reach of outdoor advertisements: using Bluetooth technology to validate measurement. Journal of advertising research, 58(4), 456-463.
DOI Scopus8 WoS6
2018 Anesbury, Z., Nguyen, Y., & Bogomolova, S. (2018). Getting a "sweet" deal: does healthfulness of a sub-brand influence consumer loyalty?. European journal of marketing, 52(9-10), 1802-1826.
DOI Scopus19 WoS19
2017 Trinh, G. T., Anesbury, Z. W., & Driesener, C. (2017). Has behavioural loyalty to online supermarkets declined?. Australasian marketing journal, 25(4), 326-333.
DOI Scopus24 WoS19
2017 Anesbury, Z., Winchester, M., & Kennedy, R. (2017). Brand user profiles seldom change and seldom differ. Marketing letters, 28(4), 523-535.
DOI Scopus21 WoS17
2016 Anesbury, Z., Nenycz Thiel, M., Dawes, J., & Kennedy, R. (2016). How do shoppers behave online? An observational study of online grocery shopping. Journal of consumer behaviour, 15(3), 261-270.
DOI Scopus117 WoS109
2015 Trinh, G. T., & Anesbury, Z. W. (2015). An investigation of variation in brand growth and decline across categories. International journal of market research, 57(3), 347-356.
DOI Scopus19 WoS19
- Anesbury, Z., Talbot, D., Day, C. A., Bogomolov, T., & Bogomolova, S. (n.d.). Do Consumers Purchase Fresh Produce Differently to Packaged Goods? Evidence From the United States. SSRN Electronic Journal.
DOI

Courses I teach

  • MARK 1000 Marketing Principles

Date Role Research Topic Program Degree Type Student Load Student Name
2025 Co-Supervisor Prevalence and Contribution of Ultra-Light Category Buyers vs Category Buyers Master of Research (Marketing) Master Full Time Ms Andrea Wong
2025 Principal Supervisor 390 - Ehrenberg Bass Institute Research Degree - 2024 Master of Research (Marketing) Master Full Time Miss Nadia Lerner
2024 Principal Supervisor How Accurate is Recognition for Measuring Media Reach? Master of Research (Marketing) Master Full Time Ms Kellie Kourlis

Date Role Research Topic Program Degree Type Student Load Student Name
2023 - 2024 Principal Supervisor Is suggestive branding...suggested? Master of Research (Marketing) Master Full Time Miss Larissa Bali
2021 - 2023 Principal Supervisor A replication and extension of unbearable lightness of buying Master of Research (Marketing) Master Full Time Mrs Afsana Hossain
2020 - 2022 Co-Supervisor Documenting patterns in advertising post-testing measurement Master of Business Master Full Time Miss Emily Gray
2020 - 2022 Co-Supervisor A review of offline and online brand presence measures Master of Business Master Full Time Miss Shreya Narsey
2018 - 2020 Co-Supervisor How do disruptions to physical and mental availability of brands affect consumer behaviour? Master of Business Master Full Time Miss Sahar Faghidno
2018 - 2020 Co-Supervisor How bands grow: an examination of patterns of competition in listening behaviour Master of Business Master Full Time Mr Callum Davies
2018 - 2021 Co-Supervisor Evolution, not revolution! An investigation into how to effectively redesign consumer packaged products Doctor of Philosophy Doctorate Full Time Mr William Caruso

Date Role Committee Institution Country
2020 - 2022 Representative UniSA Business Research Leadership Committee ECR Representative University of South Australia Australia

Date Role Editorial Board Name Institution Country
2025 - ongoing Board Member Marketing Management Journal University of South Australia Australia
2024 - ongoing Board Member International Journal of Advertising University of South Australia Australia
2022 - ongoing Associate Editor Journal of Consumer Behaviour University of South Australia Australia
2020 - ongoing Board Member Australasian Marketing Journal University of South Australia Australia
2020 - 2021 Board Member Journal of Consumer Behaviour University of South Australia Australia
2019 - ongoing Board Member International Journal of Market Research University of South Australia Australia

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