Wiliam Machado de Andrade

Dr Wiliam Machado de Andrade

Lecturer

School of Humanities

Faculty of Arts, Business, Law and Economics

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Traditional and digital media have distinct strategies to convey meaning to specific audiences.
William Andrade's research focuses on the transposition of commercial languages, applying them to inform and propagate topics of social and cultural relevance, with an emphasis on their visual and technological aspects.

  • Journals
    Year Citation
    2023 de Andrade, W. M. (2023). Normalization of Chance-Based Mechanisms in Mobile Games for Children: A Descriptive Analysis. Journal of Gambling Studies, 21 pages.
    DOI
    2021 Machado de Andrade, W., & Humphrey, A. (2021). International Journal of The Legacy of José Carioca/Zé Carioca: A Critical history of the Brazilian Disney ambassador. International Journal of Comic Art, 23(2).
    - Andrade, W. M., Vieira, M. L. H., & Gonçalves, B. S. (n.d.). Anatomia humana por aplicativos de dispositivos móveis. Design e Tecnologia, 4(07), 36.
    DOI
    - Gonçalves, W. A., Andrade, W. M. D., Corrêa, D. A., & Ribeiro, G. G. (n.d.). Confrontando o Conceito de Competências pela sua Diversidade e Aplicação: Um Olhar entre a Teoria e a Prática. Revista Pretexto, 18(4), 114-128.
    DOI
    - Cardoso, C., Andrade, W. M. D., Andaló, F., Vieira, M. L. H., & Boehs, G. E. (n.d.). Tags de cor para identificação de cenas animadas em roteiro, Storyboard e Animatic. Projetica, 11(2), 255.
    DOI

  • Conference Papers
    Year Citation
    2023 Machado De Andrade, W. (2023). Mobile Game Design and Ergonomics: a necessary combination. In Proceedings of the 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023) as published in AHFE International Vol. 96 (pp. 1-10). San Francisco, California, USA: AHFE International.
    DOI
    2019 Andrade, W. M. D., Nishida, J. K., Vieira, M. L. H., Prim, G. S., & Boehs, G. E. (2019). Motion Capture Automated Customized Presets. In W. Karwowski, & T. Ahram (Eds.), Intelligent Human Systems Integration 2019 Proceedings of the 2nd International Conference on Intelligent Human Systems Integration (IHSI 2019) Vol. 903 (pp. 105-110). https://link.springer.com/chapter/10.1007%2F978-3-030-11051-2_16: Springer.
    DOI
    - Ourives, E. A. A., Andrade, W. M. D., Figueiredo, L. F. G. D., & Vieira, M. L. H. (2017, September 26). O Ensino da Modelagem de Personagem para o Design de Animação: da construção à materialização. In Blucher Design Proceedings. Editora Blucher.
    DOI
    - OURIVES, E. A. A., FIGUEIREDO, L. F. G. D., VIEIRA, M. L. H., ANDRADE, W. M. D., NISHIDA, J. K., PEIXOTO, V. V., & FIGUEIREDO, A. B. (2018, November 5). Avaliação sistêmica da potencialidade de aplicativos (softwares) no ensino da expressão gráfica utilizando mapas conceituais. In Blucher Design Proceedings. Editora Blucher.
    DOI
    - OURIVES, E. A. A., FIGUEIREDO, L. F. G. D., VIEIRA, M. L. H., ANDRADE, W., CESTARI, G. A. D. V., CONTI, P., & MACEDO, T. E. (2018, November 5). Contribuições do design no ensino: animação em Stop Motion. In Blucher Design Proceedings. Editora Blucher.
    DOI

  • Current Higher Degree by Research Supervision (University of Adelaide)
    Date Role Research Topic Program Degree Type Student Load Student Name
    2022 Co-Supervisor A Critical Analysis of Class Struggle in Video Games: Investigating the Extent to Which Popular Media Depictions of Class Challenge Empire Doctor of Philosophy Doctorate Full Time Mr Sebastian Alexander Morrison

  • Other Supervision Activities
    Date Role Research Topic Location Program Supervision Type Student Load Student Name
    2021 - 2021 Co-Supervisor Gaming social media in China The University of Adelaide Media Masters Master - Xiaohan Peng
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