
Dr Wiliam Machado de Andrade
Lecturer
School of Humanities
Faculty of Arts, Business, Law and Economics
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
Traditional and digital media have distinct strategies to convey meaning to specific audiences.
William Andrade's research focuses on the transposition of commercial languages, applying them to inform and propagate topics of social and cultural relevance, with an emphasis on their visual and technological aspects.
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Appointments
Date Position Institution name 2020 - ongoing Lecturer University of Adelaide 2013 - 2020 Senior Lecturer Universidade Federal de Santa Catarina 2012 - 2013 Lecturer Universidade Metodista de Piracicaba 2007 - 2013 Lecturer Universidade Paulista 2004 - 2006 Lecturer Instituto Municipal de Ensino Superior de Bebedouro -
Language Competencies
Language Competency English Can read, write, speak and understand spoken Portuguese Can read, write, speak, understand spoken and peer review -
Education
Date Institution name Country Title 2014 - 2015 Universidade Federal de Santa Catarina Brazil PhD 2006 - 2009 University of Sao Paulo Brazil Master's Degree 2003 - 2004 University of Sao Paulo Brazil Specialization in Communication Management 1998 - 1999 Vancouver Institute of Media Arts Canada Diploma in Commercial Animation 1996 - 2001 Escola Superior de Propaganda e Marketing Brazil Bachelor of Social Communication -
Research Interests
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Journals
Year Citation 2021 Machado de Andrade, W., & Humphrey, A. (2021). International Journal of The Legacy of José Carioca/Zé Carioca: A Critical history of the Brazilian Disney ambassador. International Journal of Comic Art, 23(2). - Andrade, W. M., Vieira, M. L. H., & Gonçalves, B. S. (n.d.). Anatomia humana por aplicativos de dispositivos móveis. Design e Tecnologia, 4(07), 36.
- Gonçalves, W. A., Andrade, W. M. D., Corrêa, D. A., & Ribeiro, G. G. (n.d.). Confrontando o Conceito de Competências pela sua Diversidade e Aplicação: Um Olhar entre a Teoria e a Prática. Revista Pretexto, 18(4), 114-128.
- Cardoso, C., Andrade, W. M. D., Andaló, F., Vieira, M. L. H., & Boehs, G. E. (n.d.). Tags de cor para identificação de cenas animadas em roteiro, Storyboard e Animatic. Projetica, 11(2), 255.
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Conference Papers
Year Citation 2019 Andrade, W. M. D., Nishida, J. K., Vieira, M. L. H., Prim, G. S., & Boehs, G. E. (2019). Motion Capture Automated Customized Presets. In W. Karwowski, & T. Ahram (Eds.), Intelligent Human Systems Integration 2019 Proceedings of the 2nd International Conference on Intelligent Human Systems Integration (IHSI 2019) (pp. 105-110). https://link.springer.com/chapter/10.1007%2F978-3-030-11051-2_16: Springer.
- Ourives, E. A. A., Andrade, W. M. D., Figueiredo, L. F. G. D., & Vieira, M. L. H. (2017, September 26). O Ensino da Modelagem de Personagem para o Design de Animação: da construção à materialização. In Blucher Design Proceedings. Editora Blucher.
- OURIVES, E. A. A., FIGUEIREDO, L. F. G. D., VIEIRA, M. L. H., ANDRADE, W. M. D., NISHIDA, J. K., PEIXOTO, V. V., & FIGUEIREDO, A. B. (2018, November 5). Avaliação sistêmica da potencialidade de aplicativos (softwares) no ensino da expressão gráfica utilizando mapas conceituais. In Blucher Design Proceedings. Editora Blucher.
- OURIVES, E. A. A., FIGUEIREDO, L. F. G. D., VIEIRA, M. L. H., ANDRADE, W., CESTARI, G. A. D. V., CONTI, P., & MACEDO, T. E. (2018, November 5). Contribuições do design no ensino: animação em Stop Motion. In Blucher Design Proceedings. Editora Blucher.
- Machado De Andrade, W. (n.d.). Mobile Game Design and Ergonomics: a necessary combination. In Human Factors in Virtual Environments and Game Design. AHFE International.
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Current Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2022 Co-Supervisor A Critical Analysis of Class Struggle in Video Games: Investigating the Extent to Which Popular Media Depictions of Class Challenge Empire Doctor of Philosophy Doctorate Full Time Mr Sebastian Alexander Morrison -
Other Supervision Activities
Date Role Research Topic Location Program Supervision Type Student Load Student Name 2021 - 2021 Co-Supervisor Gaming social media in China The University of Adelaide Media Masters Master - Xiaohan Peng
Connect With Me
External Profiles