Wiliam Machado de Andrade

Research Interests

Communication & Media Studies Computer Gaming and Animation Computer Graphics Creative Arts, Media and Communication Curriculum and Pedagogy Film, Television and Digital Media

Dr Wiliam Machado de Andrade

Lecturer

School of Art and Design

College of Creative Arts, Design and Humanities

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Traditional and digital media have distinct strategies to convey meaning to specific audiences.William Andrade's research focuses on the transposition of commercial languages, applying them to inform and propagate topics of social and cultural relevance, with an emphasis on their visual and technological aspects.

Date Position Institution name
2020 - ongoing Lecturer University of Adelaide
2013 - 2020 Senior Lecturer Universidade Federal de Santa Catarina
2012 - 2013 Lecturer Universidade Metodista de Piracicaba
2007 - 2013 Lecturer Universidade Paulista
2004 - 2006 Lecturer Instituto Municipal de Ensino Superior de Bebedouro

Language Competency
English Can read, write, speak and understand spoken
Portuguese Can read, write, speak, understand spoken and peer review

Date Institution name Country Title
2014 - 2015 Universidade Federal de Santa Catarina Brazil PhD
2006 - 2009 University of Sao Paulo Brazil Master's Degree
2003 - 2004 University of Sao Paulo Brazil Specialization in Communication Management
1998 - 1999 Vancouver Institute of Media Arts Canada Diploma in Commercial Animation
1996 - 2001 Escola Superior de Propaganda e Marketing Brazil Bachelor of Social Communication

Year Citation
2023 de Andrade, W. M. (2023). Normalization of Chance-Based Mechanisms in Mobile Games for Children: A Descriptive Analysis.. J Gambl Stud, 40(3), 1517-1537.
DOI
2021 Machado de Andrade, W., & Humphrey, A. (2021). International Journal of The Legacy of José Carioca/Zé Carioca: A Critical history of the Brazilian Disney ambassador. International Journal of Comic Art, 23(2).
2020 Cardoso, C., Andrade, W. M. D., Andaló, F., Vieira, M. L. H., & Boehs, G. E. (2020). Tags de cor para identificação de cenas animadas em roteiro, Storyboard e Animatic = Color tags for identifying animated scenes in script, Storyboard and Animatic. Projetica, 11(2), 255-280.
DOI
2017 Gonçalves, W. A., Andrade, W. M. D., Corrêa, D. A., & Ribeiro, G. G. (2017). Confrontando o Conceito de Competências pela sua Diversidade e Aplicação: Um Olhar entre a Teoria e a Prática = Confronting Skills Concept for Diversity and its Application: A Look Between Theory and Practice. Revista Pretexto, 18(4), 114-128.
DOI
2014 Andrade, W. M., Vieira, M. L. H., & Gonçalves, B. S. (2014). Anatomia humana por aplicativos de dispositivos móveis = Human Anatomy by Mobile Device Applications. Design e Tecnologia, 4(07), 36-43.
DOI

Year Citation
2023 Machado De Andrade, W. (2023). Mobile Game Design and Ergonomics: a necessary combination. In Proceedings of the 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023), as published in AHFE International Vol. 96 (pp. 1-10). San Francisco, California, USA: AHFE International.
DOI
2019 OURIVES, E. A. A., FIGUEIREDO, L. F. G. D., VIEIRA, M. L. H., ANDRADE, W. M. D., NISHIDA, J. K., PEIXOTO, V. V., & FIGUEIREDO, A. B. (2019). Avaliação sistêmica da potencialidade de aplicativos (softwares) no ensino da expressão gráfica utilizando mapas conceituais. In Proceedings of the 13º Congresso Pesquisa e Desenvolvimento em Design, as published in Blucher Design Proceedings Vol. 6 (pp. 1972-1986). Santa Catarina, at the University of the Region of Joinville-UNIVILLE: Editora Blucher.
DOI
2019 OURIVES, E. A. A., FIGUEIREDO, L. F. G. D., VIEIRA, M. L. H., ANDRADE, W., CESTARI, G. A. D. V., CONTI, P., & MACEDO, T. E. (2019). Contribuições do design no ensino: animação em Stop Motion = Contributions of design in teaching: animation in stop motion. In Proceedings of the 13º Congresso Pesquisa e Desenvolvimento em Design, as published in Blucher Design Proceedings Vol. 6 (pp. 722-736). Santa Catarina, at the University of the Region of Joinville-UNIVILLE: Editora Blucher.
DOI
2019 Andrade, W. M. D., Nishida, J. K., Vieira, M. L. H., Prim, G. S., & Boehs, G. E. (2019). Motion Capture Automated Customized Presets. In W. Karwowski, & T. Ahram (Eds.), Intelligent Human Systems Integration 2019 Proceedings of the 2nd International Conference on Intelligent Human Systems Integration (IHSI 2019) Vol. 903 (pp. 105-110). https://link.springer.com/chapter/10.1007%2F978-3-030-11051-2_16: Springer.
DOI
2019 Siqueira, L. M. T., Cardoso, C., & Machado de Andrade, W. (2019). Padronização Visual de Efeitos Especiais 2d em Animações. In Intercom. Rio Grande de Sul, Brazil: Intercom.
DOI
2019 Ferreira, B. G. D. O., Guimarães, T. S., & Machado de Andrade, W. (2019). O percurso gerativo da animação em loop Fear de Alex Klexber. In Intercom. Portal Intercom: Intercom.
DOI
2019 Filippe, G. B. D. S., Ferrari, J. F., Porto, M. A. L., & Machado de Andrade, W. (2019). Distorção Gradual de quadros em Little Nemo in Slumberland. In https://portalintercom.org.br/anais/sul2019/. Portal Intercom: Intercom.
DOI
2018 Ourives, E. A. A., Andrade, W. M. D., Figueiredo, L. F. G. D., & Vieira, M. L. H. (2018). O Ensino da Modelagem de Personagem para o Design de Animação: da construção à materialização. In Proceedings of the Colóquio Internacional de Design 2017, as published in Blucher Design Proceedings Vol. 4 (pp. 607-621). Belo Horizonte, Brazil: Editora Blucher.
DOI
- Andrade, W. (2024). Designing mobile game input unreachability: risks when placing items out of the functional area. In AHFE International. AHFE International.
DOI

Date Role Research Topic Program Degree Type Student Load Student Name
2024 Co-Supervisor The use of three-dimensionality and flatness in the films of Isao Takahata Doctor of Philosophy Doctorate Full Time Mr Idris Matthaeus Kellermann Williams
2024 Co-Supervisor The Sound of Success: Voice Acting’s Contribution to the Cross-Cultural Reception of Astro Boy (1980) Master of Philosophy Master Part Time Mr Paul Shayne Monopoli
2024 Co-Supervisor The Sound of Success: Voice Actings Contribution to the Cross-Cultural Reception of Astro Boy (1980) Master of Philosophy Master Full Time Mr Paul Shayne Monopoli
2024 Co-Supervisor The use of three-dimensionality and flatness in the films of Isao Takahata Doctor of Philosophy Doctorate Full Time Mr Idris Matthaeus Kellermann Williams

Date Role Research Topic Program Degree Type Student Load Student Name
2022 - 2025 Co-Supervisor Stories of Surplus-Value
An Analysis of Models of Capitalism and Resistance in Videogames		 Doctor of Philosophy Doctorate Full Time Mr Sebastian Alexander Morrison

Date Role Research Topic Location Program Supervision Type Student Load Student Name
2024 - ongoing Co-Supervisor The use of three-dimensionality and flatness in the films of Isao Takahata Idris M Kellermann Williams - Doctorate Full Time Idris M Kellermann Williams
2021 - 2021 Co-Supervisor Gaming social media in China The University of Adelaide Media Masters Master - Xiaohan Peng

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