Dr Wiliam Machado de Andrade

Lecturer

School of Humanities

Faculty of Arts, Business, Law and Economics

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Traditional and digital media have distinct strategies to convey meaning to specific audiences.
William Andrade's research focuses on the transposition of commercial languages, applying them to inform and propagate topics of social and cultural relevance, with an emphasis on their visual and technological aspects.

Career
Publications
Supervision
Contact

Appointments

Date	Position	Institution name
2020 - ongoing	Lecturer	University of Adelaide
2013 - 2020	Senior Lecturer	Universidade Federal de Santa Catarina
2012 - 2013	Lecturer	Universidade Metodista de Piracicaba
2007 - 2013	Lecturer	Universidade Paulista
2004 - 2006	Lecturer	Instituto Municipal de Ensino Superior de Bebedouro

Language Competencies

Language Competency

English Can read, write, speak and understand spoken

Portuguese Can read, write, speak, understand spoken and peer review

Language	Competency
English	Can read, write, speak and understand spoken
Portuguese	Can read, write, speak, understand spoken and peer review

Education

Date	Institution name	Country	Title
2014 - 2015	Universidade Federal de Santa Catarina	Brazil	PhD
2006 - 2009	University of Sao Paulo	Brazil	Master's Degree
2003 - 2004	University of Sao Paulo	Brazil	Specialization in Communication Management
1998 - 1999	Vancouver Institute of Media Arts	Canada	Diploma in Commercial Animation
1996 - 2001	Escola Superior de Propaganda e Marketing	Brazil	Bachelor of Social Communication

Research Interests

Communication & Media Studies Computer Gaming and Animation Computer Graphics Creative Arts, Media and Communication Curriculum and Pedagogy Film, Television and Digital Media

Journals

Year	Citation
2024	de Andrade, W. M. (2024). Normalization of Chance-Based Mechanisms in Mobile Games for Children: A Descriptive Analysis. Journal of Gambling Studies, 40(3), 1517-1537. DOI
2021	Machado de Andrade, W., & Humphrey, A. (2021). International Journal of The Legacy of José Carioca/Zé Carioca: A Critical history of the Brazilian Disney ambassador. International Journal of Comic Art, 23(2).
2020	Cardoso, C., Andrade, W. M. D., Andaló, F., Vieira, M. L. H., & Boehs, G. E. (2020). Tags de cor para identificação de cenas animadas em roteiro, Storyboard e Animatic = Color tags for identifying animated scenes in script, Storyboard and Animatic. Projetica, 11(2), 255-280. DOI
2017	Gonçalves, W. A., Andrade, W. M. D., Corrêa, D. A., & Ribeiro, G. G. (2017). Confrontando o Conceito de Competências pela sua Diversidade e Aplicação: Um Olhar entre a Teoria e a Prática = Confronting Skills Concept for Diversity and its Application: A Look Between Theory and Practice. Revista Pretexto, 18(4), 114-128. DOI
2014	Andrade, W. M., Vieira, M. L. H., & Gonçalves, B. S. (2014). Anatomia humana por aplicativos de dispositivos móveis = Human Anatomy by Mobile Device Applications. Design e Tecnologia, 4(07), 36-43. DOI

Conference Papers

Year	Citation
2023	Machado De Andrade, W. (2023). Mobile Game Design and Ergonomics: a necessary combination. In Proceedings of the 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023), as published in AHFE International Vol. 96 (pp. 1-10). San Francisco, California, USA: AHFE International. DOI
2019	OURIVES, E. A. A., FIGUEIREDO, L. F. G. D., VIEIRA, M. L. H., ANDRADE, W. M. D., NISHIDA, J. K., PEIXOTO, V. V., & FIGUEIREDO, A. B. (2019). Avaliação sistêmica da potencialidade de aplicativos (softwares) no ensino da expressão gráfica utilizando mapas conceituais. In Proceedings of the 13º Congresso Pesquisa e Desenvolvimento em Design, as published in Blucher Design Proceedings Vol. 6 (pp. 1972-1986). Santa Catarina, at the University of the Region of Joinville-UNIVILLE: Editora Blucher. DOI
2019	OURIVES, E. A. A., FIGUEIREDO, L. F. G. D., VIEIRA, M. L. H., ANDRADE, W., CESTARI, G. A. D. V., CONTI, P., & MACEDO, T. E. (2019). Contribuições do design no ensino: animação em Stop Motion = Contributions of design in teaching: animation in stop motion. In Proceedings of the 13º Congresso Pesquisa e Desenvolvimento em Design, as published in Blucher Design Proceedings Vol. 6 (pp. 722-736). Santa Catarina, at the University of the Region of Joinville-UNIVILLE: Editora Blucher. DOI
2019	Andrade, W. M. D., Nishida, J. K., Vieira, M. L. H., Prim, G. S., & Boehs, G. E. (2019). Motion Capture Automated Customized Presets. In W. Karwowski, & T. Ahram (Eds.), Intelligent Human Systems Integration 2019 Proceedings of the 2nd International Conference on Intelligent Human Systems Integration (IHSI 2019) Vol. 903 (pp. 105-110). https://link.springer.com/chapter/10.1007%2F978-3-030-11051-2_16: Springer. DOI
2019	Siqueira, L. M. T., Cardoso, C., & Machado de Andrade, W. (2019). Padronização Visual de Efeitos Especiais 2d em Animações. In Intercom. Rio Grande de Sul, Brazil: Intercom. DOI
2019	Ferreira, B. G. D. O., Guimarães, T. S., & Machado de Andrade, W. (2019). O percurso gerativo da animação em loop Fear de Alex Klexber. In Intercom. Portal Intercom: Intercom. DOI
2019	Filippe, G. B. D. S., Ferrari, J. F., Porto, M. A. L., & Machado de Andrade, W. (2019). Distorção Gradual de quadros em Little Nemo in Slumberland. In https://portalintercom.org.br/anais/sul2019/. Portal Intercom: Intercom. DOI
2018	Ourives, E. A. A., Andrade, W. M. D., Figueiredo, L. F. G. D., & Vieira, M. L. H. (2018). O Ensino da Modelagem de Personagem para o Design de Animação: da construção à materialização. In Proceedings of the Colóquio Internacional de Design 2017, as published in Blucher Design Proceedings Vol. 4 (pp. 607-621). Belo Horizonte, Brazil: Editora Blucher. DOI

Current Higher Degree by Research Supervision (University of Adelaide)

Date	Role	Research Topic	Program	Degree Type	Student Load	Student Name
2024	Co-Supervisor	The use of three-dimensionality and flatness in the films of Isao Takahata	Doctor of Philosophy	Doctorate	Full Time	Mr Idris Matthaeus Kellermann Williams
2022	Co-Supervisor	A Critical Analysis of Class Struggle in Video Games: Investigating the Extent to Which Popular Media Depictions of Class Challenge Empire	Doctor of Philosophy	Doctorate	Full Time	Mr Sebastian Alexander Morrison

Other Supervision Activities

Date	Role	Research Topic	Location	Program	Supervision Type	Student Load	Student Name
2024 - ongoing	Co-Supervisor	The use of three-dimensionality and flatness in the films of Isao Takahata	Idris M Kellermann Williams	-	Doctorate	Full Time	Idris M Kellermann Williams
2021 - 2021	Co-Supervisor	Gaming social media in China	The University of Adelaide	Media Masters	Master	-	Xiaohan Peng

Position: Lecturer
Phone: 83135227
Email: wiliam.andrade@adelaide.edu.au
Campus: North Terrace
Building: Napier
Org Unit: School of Humanities

Dr Wiliam Machado de Andrade

Appointments

Language Competencies

Education

Research Interests

Journals

Conference Papers

Current Higher Degree by Research Supervision (University of Adelaide)

Other Supervision Activities

Connect With Me

External Profiles

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