Wenzhu Tang

Wenzhu Tang

Higher Degree by Research Candidate

School of Economics and Public Policy

Faculty of Arts, Business, Law and Economics


(David) Wenzhu Tang is a PhD candidate at the Centre for Global Food and Resources, School of Economics and Public Policy under the supervision of Dr Di Zeng and Associate Professor Alec Zuo.

His major research interest is in blockchain, e-commerce, and consumer study.

His PhD (Sep/2019-Apr/2023) is basically investigating e-commerce consumer behaviour with flexible data approaches. The research topic is "Investigating online market consumer behaviour applying spacial, big data and machine learning approaches: cases in Daigou, e-commerce platform and NFT crypto market". He also co-authored research on agricultural economics and public policy.

For 2021-2022, he worked on the price formation process for online infant formula products, elaborating on the role of user-generated comments. He applied Natural Language Processing (NLP) methods to examine the role of user-generated comments on the product in this process. Also, he studied the bargaining power of trading parties in the NFT crypto market using Ethereum blockchain NFT transaction data. At the moment, he is working on a systematic literature review for NFT studies.

For 2017-2021, he studied the Daigou (informal cross-border e-commerce practice) phenomenon and its ecology. From 2018 to 2022, he also worked as a research assistant for several programs on the Australian mango business, water policy, park interventions, and Chinese food survey.

  • Language Competencies

    Language Competency
    Chinese (Cantonese) Can read, write, speak, understand spoken and peer review
    Chinese (Mandarin) Can read, write, speak, understand spoken and peer review
    English Can read, write, speak, understand spoken and peer review
  • Education

    Date Institution name Country Title
    2017 - 2019 University of Adelaide Australia Master of Global Food and Agricultural Business
    2013 - 2016 South China Agricultural University China Bachelor of Material Science and Engineering
  • Certifications

    Date Title Institution name Country
    Applied Data Science with Python Specialization University of Michigan
    IBM Data Science Professional Certificate IBM
    Natural Language Processing Specialization DeepLearning.AI
    Decentralized Finance (DeFi): The Future of Finance Specialization Duke University
    A Crash Course in Causality: Inferring Causal Effects from Observational Data University of Pennsylvania
  • Research Interests

  • Report for External Bodies

    Year Citation
    2021 Wheeler, S., Xu, Y., Zuo, Z., & Tang, W. (2021). Systematic Literature Review on Interventions to Increase Park Use and Physical Activities.
    2019 Zuo, Z., Wheeler, S., Tang, W., & Umberger, W. (2019). Understanding parallel trade of Australian products to China.

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