Professor Wendy Umberger

Executive Director CGFAR

Centre for Global Food and Resources

Faculty of the Professions

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Professor Wendy Umberger is the Executive Director of the Centre for Global Food & Resources at the University of Adelaide. The program was officially launched in 2013 and focuses on economic issues affecting global food and agricultural value chains.
Wendy is currently leading components of interdisciplinary value chain research projects in Asia, Australia, North America, the Pacific Islands and South Africa exploring opportunities for agricultural smallholder households in producing high value (horticulture, dairy, beef) food products and adopting new technology to gain access to modern food value chains. Part of this work includes estimating consumer demand for specific credence (quality, safety and health) attributes in food and determining efficient governance systems to verify related attributes. She is also studying the impact of urbanization, modern retail transformation and development programs on food consumption patterns, diet quality and longer-run health and livelihood implications in Indonesia and Fiji.

Wendy’s research uses innovative methods to understand drivers of consumer and producer behaviour and the implications of changing behaviour for global food systems. This includes research to understand how individual and household characteristics such as demographics, socio-economics, attitudes, values and knowledge, affect future food demand and supply shifts, diet transformation and related health changes, and drive adoption and uptake of technology, both at the food production and consumption stages. This information is particularly helpful for translation of research and design of more efficient food policy programs.

Professor Umberger has published extensively and has been invited to present her work internationally to a variety of audiences including industry, government and academic. Wendy received her B.S. in Animal Science (1996) and M.S. in Economics (1998) from South Dakota State University and her PhD in Agricultural Economics (2001) from the University of Nebraska-Lincoln. Prior to joining the University of Adelaide in 2006, Wendy was an Assistant and Associate Professor from 2001-2007 in the Department of Agricultural and Resource Economics at Colorado State University in the USA. She was raised on a beef cattle farm, which is still owned and operated by her family in South Dakota USA.

My Research
Career
Publications
Grants and Funding
Supervision
Professional Activities
Contact

Current Research Focus and Interests

Consumer behaviour related to food purchases, nutrition and health
Food security, including economics of food safety
Diet and nutrition transition in less developed and developing countries
Producer behaviour and drivers of technology adoption
Food policy
Translation of research for policy and industry

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Appointments

Date	Position	Institution name
2016	Executive Director and Professor, June 2016 to present	University of Adelaide
2016	Professor	University of Adelaide
2013 - 2016	Director and Professor Global Food Studies	University of Adelaide
2012 - 2015	Associate Professor	University of Adelaide
2009 - 2011	Senior Lecturer	University of Adelaide
2006 - 2008	Lecturer	University of Adelaide
2006 - 2007	Associate Professor	Colorado State University
2001 - 2006	Assistant Professor	Colorado State University

Education

Date	Institution name	Country	Title
2006 - 2008	South Dakota State University	United States	Master of Science in Economics (MSc)
1998 - 2015	University of Nebraska–Lincoln	United States	PHD
1992 - 1996	South Dakota State University	United States	Bachelors of Science in Animal Science (BSc)

Postgraduate Training

Date Title Institution Country
1998 - 2001 Doctor of Philosophy University of Nebraska–Lincoln United States
Research Interests

Agricultural Economics & Policy

Date	Title	Institution	Country
1998 - 2001	Doctor of Philosophy	University of Nebraska–Lincoln	United States

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Journals

Year	Citation
2021	Malek, L., & Umberger, W. J. (2021). Distinguishing meat reducers from unrestricted omnivores, vegetarians and vegans: A comprehensive comparison of Australian consumers. Food Quality and Preference, 88, 104081. DOI
2020	Nguyen-Anh, D., Umberger, W. J., & Zeng, D. (2020). Understanding vietnamese urban consumers’ nutrition label use, health concerns, and consumption of food and beverages with added sugars. Nutrients, 12(11), 1-18. DOI
2020	Umberger, W. J., Rupa, J. A., & Zeng, D. (2020). Understanding food westernisation and other contemporary drivers of adult, adolescent and child nutrition quality in urban Vietnam.. Public Health Nutr, 23(14), 2571-2583. DOI Scopus2 WoS1
2020	Maligalig, R. L., Demont, M., Umberger, W. J., & Peralta, A. (2020). Understanding Filipino rice farmer preference heterogeneity for varietal trait improvements: A latent class analysis. Australian Journal of Agricultural and Resource Economics, OnlinePubl, 24 pages. DOI
2019	Malek, L., Umberger, W., & Goddard, E. (2019). Committed vs. uncommitted meat eaters: Understanding willingness to change protein consumption. Appetite, 138, 115-126. DOI Scopus11 WoS9 Europe PMC3
2019	Malek, L., Umberger, W. J., Zhou, S. J., Makrides, M., & Huynh, E. (2019). Understanding Preferences for Dietary Supplements and Fortified Food during Pregnancy: A Discrete Choice Experiment. Journal of Food Products Marketing, 25(5), 500-526. DOI Scopus1
2019	Rupa, J. A., Umberger, W. J., & Zeng, D. (2019). Does food market modernisation lead to improved dietary diversity and diet quality for urban Vietnamese households?. Australian Journal of Agricultural and Resource Economics, 63(3), 499-520. DOI Scopus9 WoS9
2019	Kragt, M. E., Lynch, B., Llewellyn, R. S., & Umberger, W. J. (2019). What farmer types are most likely to adopt joint venture farm business structures?. Australian Journal of Agricultural and Resource Economics, 63(4), 881-896. DOI Scopus1
2019	Maligalig, R., Demond, M., Umberger, W., & Peralta, A. (2019). Off-farm employment increases women's empowerment: Evidence from rice farms in the Philippines. Journal of Rural Studies, 71, 62-72. DOI Scopus5 WoS3
2019	Malek, L., Umberger, W., & Goddard, E. (2019). Is anti-consumption driving meat consumption changes in Australia?. British Food Journal, 121(1), 123-138. DOI Scopus7 WoS7
2018	Lynch, B., Llewellyn, R., Umberger, W., & Kragt, M. (2018). Farmer interest in joint venture structures in the Australian broadacre grains sector. Agribusiness, 34(2), 472-491. DOI Scopus4 WoS4
2018	Malek, L., Umberger, W., Makrides, M., Collins, C., & Zhou, S. (2018). Understanding motivations for dietary supplementation during pregnancy: A focus group study. Midwifery, 57, 59-68. DOI Scopus8 WoS8 Europe PMC4
2017	Morales, L., Griffith, G., Wright, V., Fleming, E., Umberger, W., & Hoang, N. (2017). Branding fresh food: Who is willing to pay more for beef?. Acta Alimentaria, 46(4), 395-402. DOI
2017	Malek, L., Umberger, W., Makrides, M., & Zhou, S. J. (2017). Predicting healthy eating intention and adherence to dietary recommendations during pregnancy in Australia using the Theory of Planned Behaviour. Appetite, 116, 431-441. DOI Scopus15 WoS10 Europe PMC5
2017	Malek, L., Umberger, W., & Rolfe, J. (2017). Segmentation of Australian meat consumers based on attitudes regarding farm animal welfare and the environmental impact of meat production. Animal Production Science, 58(3), 11 pages. DOI Scopus6 WoS3
2017	Griffith, G., Baker, D., Fleming, E., Mounter, S., Malcolm, B., & Umberger, W. (2017). Chain failure and chain goods: re-thinking value chain upgrading and promotion in developing countries. International Journal on Food System Dynamics, 8(2), 146-154. DOI Scopus3
2017	Johns, C., Lyon, P., Stringer, R., & Umberger, W. (2017). Changing urban consumer behaviour and the role of different retail outlets in the food industry of Fiji. Asia Pacific Development Journal, 24(1), 117-145.
2016	Malek, L., Umberger, W., Makrides, M., & Zhou, S. (2016). Adherence to the Australian dietary guidelines during pregnancy: evidence from a national study. Public Health Nutrition, 19(7), 1155-1163. DOI Scopus30 WoS26 Europe PMC17
2016	Malek, L., Umberger, W., Makrides, M., & Zhou, S. (2016). Poor adherence to folic acid and iodine supplement recommendations in preconception and pregnancy: a cross-sectional analysis. Australian and New Zealand Journal of Public Health, 40(5), 424-429. DOI Scopus21 WoS21 Europe PMC10
2015	Dodd, J. M., Ahmed, S., Karnon, J., Umberger, W., Deussen, A. R., Tran, T., . . . Robinson, J. S. (2015). The cost-effectiveness of providing antenatal lifestyle advice for women who are overweight or obese: the LIMIT randomised trial. BMC Obesity, 2(1), 14-1-14-9. DOI Scopus10 Europe PMC9
2015	Umberger, W., Reardon, T., Stringer, R., & Mueller Loose, S. (2015). Market-channel choices of Indonesian potato farmers: a best-worst scaling experiment. Bulletin of Indonesian Economic Studies, 51(3), 461-477. DOI Scopus8 WoS6
2015	Sahara, S., Minot, N., Stringer, R., & Umberger, W. (2015). Determinants and effects of small chilli farmers' participation in supermarket channels in Indonesia. Bulletin of Indonesian Economic Studies, 51(3), 445-460. DOI Scopus12 WoS7
2015	Minot, N., Stringer, R., Umberger, W., & Maghraby, W. (2015). Urban shopping patterns in Indonesia and their implications for small farmers. Bulletin of Indonesian Economic Studies, 51(3), 375-388. DOI Scopus5 WoS4
2015	Toiba, H., Umberger, W., & Minot, N. (2015). Diet transition and supermarket shopping behaviour: is there a link?. Bulletin of Indonesian Economic Studies, 51(3), 389-403. DOI Scopus16 WoS10
2015	Ahmed, S., Makrides, M., Sim, N., McPhee, A., Quinlivan, J., Gibson, R., & Umberger, W. (2015). Analysis of hospital cost outcome of DHA-rich fish-oil supplementation in pregnancy: evidence from a randomized controlled trial. Prostaglandins, Leukotrienes and Essential Fatty Acids, 102-103, 5-11. DOI Scopus10 WoS9 Europe PMC7
2015	Umberger, W., He, X., Minot, N., & Toiba, H. (2015). Examining the relationship between the use of supermarkets and over-nutrition in Indonesia. American Journal of Agricultural Economics, 97(2), 510-525. DOI Scopus25 WoS18
2013	Sahara., Umberger, W., & Stringer, R. (2013). Marketing preferences of small chilli farmers in Indonesia: An application of best-worst scaling. Acta Horticulturae, 1006(1006), 309-316. DOI
2013	Toiba, H., Umberger, W., Minot, N., Stringer, R., & Wahida. (2013). Indonesian consumers' choice of food retail formats: Are traditional food retailers being "crowded out"?. Acta Horticulturae, 1006(1006), 373-380. DOI
2013	Wahida., Toiba, H., Umberger, W., & Minot, N. (2013). Exploring Indonesian consumers' willingness to pay for high-value agricultural products. Acta Horticulturae, 1006(1006), 397-404. DOI Scopus1 WoS3
2013	Morales, L., Griffith, G., Wright, V., Fleming, E., Umberger, W., & Hoang, N. (2013). Variables affecting the propensity to buy branded beef among groups of Australian beef buyers. Meat Science, 94(2), 239-246. DOI Scopus10 WoS10 Europe PMC1
2010	Boniface, B., Gyau, A., Stringer, R., & Umberger, W. (2010). Building producer loyalty in the Malaysian fresh milk supply chain. Australian Agribusiness Review, 18(5), 66-84.
2010	Yong, C. K., Eskridge, K. M., Calkins, C. R., & Umberger, W. J. (2010). Assessing consumer preferences for rib-eye steak characteristics using confounded factorial conjoint choice experiments. Journal of Muscle Foods, 21(2), 224-242. DOI Scopus6 WoS5
2009	McFadden, D., Umberger, W., & Wilson, J. (2009). Growing a niche market: A targeted marketing plan for Colorado homestead ranches. Review of Agricultural Economics, 31(4), 984-998. DOI Scopus4 WoS1
2009	Umberger, W., Boxall, P., & Lacy, R. (2009). Role of credence and health information in determining US consumers' willingness-to-pay for grass-finished beef. Australian Journal of Agricultural and Resource Economics, 53(4), 603-623. DOI Scopus41 WoS34
2009	Umberger, W., McFadden, D., & Smith, A. (2009). Does Altruism Play a Role in Determining US Consumer Preferences and Willingness to Pay for Natural and Regionally Produced Beef?. Agribusiness (New York), 25(2), 268-285. DOI Scopus50 WoS44 Europe PMC4
2008	Ponnamaneni, P., Bastian, C. T., Mooney, S., Ritten, J., Frasier, W. M., Paisley, S. I., . . . Umberger, W. (2008). Economically Sustainable Cattle Production Practices During Multiple Years of Drought and Differing Price Cycles. JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS, 33(3), 494.
2007	Loureiro, M., & Umberger, W. (2007). A choice experiment model for beef: What US consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability. Food Policy, 32(4), 496-514. DOI Scopus357 WoS322
2006	Sitz, B., Calkins, C., Feuz, D., Umberger, W., & Eskridge, K. (2006). Consumer sensory acceptance and value of wet-aged and dry-aged beef steaks. Journal of Animal Science, 84(5), 1221-1226. DOI Scopus59 WoS54 Europe PMC26
2006	Thilmany, D., Umberger, W., Wendy, J., & Ziehl, A. (2006). Strategic market planning for value-added natural beef products: A cluster analysis of Colorado consumers. Renewable Agriculture and Food Systems (Print Edition), 21(3), 192-203. DOI Scopus28 WoS21
2005	Loureiro, M., & Umberger, W. (2005). Assessing Consumer Preferences for Country-of-Origin Labeling. Journal of Agricultural and Applied Economics, 37(1), 49-63. DOI
2005	Ziehl, A., Thilmany, D., & Umberger, W. (2005). A cluster analysis of natural beef product consumers by shopping behavior, importance of production attributes, and demographics. Journal of Food Distribution Research, 36(1), 209-217. Europe PMC1
2005	Sitz, B., Calkins, C., Feuz, D., Umberger, W., & Eskridge, K. (2005). Consumer sensory acceptance and value of domestic, Canadian, and Australian grass-fed beef steaks. Journal of Animal Science, 83(12), 2863-2868. DOI Scopus83 WoS77 Europe PMC36
2005	Schuck, E., Frasier, W., Webb, R., Ellingson, L., & Umberger, W. (2005). Adoption of more technically efficient irrigation systems as a drought response. International Journal of Water Resources Development, 21(4), 651-662. DOI Scopus49 WoS30
2004	Umberger, W., & Feuz, D. (2004). The usefulness of experimental auctions in determining consumers' willingness-to-pay for quality-differentiated products. Review of Agricultural Economics, 26(2), 170-185. DOI Scopus49 WoS41
2004	Feuz, D., Umberger, W., Calkins, C., & Sitz, B. (2004). U.S. consumers' willingness to pay for flavor and tenderness in steaks as determined with an experimental auction. Journal of Agricultural & Resource Economics, 29(3), 501-516. Scopus48 WoS41
2004	Killinger, K., Calkins, C., Umberger, W., Feuz, D., & Eskridge, K. (2004). Consumer visual preference and value for beef steaks differing in marbling level and color. Journal of Animal Science, 82(11), 3288-3293. DOI Scopus68 WoS69 Europe PMC32
2004	Mackay, W., Whittier, J., Field, T., Umberger, W., Teichert, R., & Feuz, D. (2004). Case study: to replace or not to replace: determining optimal replacement rates in beef cattle operations. Professional Animal Scientist, 20(1), 87-93.
2004	Miller, K., Whittier, J., Peel, R., Enns, R., Bruemmer, J., & Umberger, W. (2004). Comparison of breeding and marketing systems for Red Angus cattle using an integrated computer-based spreadsheet. Professional Animal Scientist, 20(5), 429-436. DOI Scopus2
2004	Umberger, W., Feuz, D., Calkins, C., & Killinger, K. (2004). U.S. consumer preference and willingness-to-pay for domestic corn-fed beef versus international grass-fed beef measured through an experimental auction. Agribusiness (New York), 18(4), 491-504. DOI Scopus78 Europe PMC9
2004	Killinger, K., Calkins, C., Umberger, W., Feuz, D., & Eskridge, K. (2004). Consumer sensory acceptance and value for beef steaks of similar tenderness but differing in marbling level. Journal of Animal Science, 82(11), 3294-3301. DOI Scopus59 WoS56 Europe PMC31
2004	Killinger, K., Calkins, C., Umberger, W., Feuz, D., & Eskridge, K. (2004). A comparison of consumer sensory acceptance and value of domestic beef steaks and steaks from a branded, Argentine beef program. Journal of Animal Science, 82(11), 3302-3307. DOI WoS40 Europe PMC18
2004	Sitz, B., Calkins, C., Umberger, W., & Feuz, D. (2004). Consumer preference and value for country-of-origin labeling on beef. JOURNAL OF ANIMAL SCIENCE, 82, 55.
2004	Mackay, W. S., Whittier, J. C., Field, T. G., Umberger, W. J., Teichert, R. B., & Feuz, D. M. (2004). To Replace or Not to Replace: Determining Optimal Replacement Rates in Beef Cattle Operations. Professional Animal Scientist, 20(1), 87-93. DOI Scopus4
2004	Umberger, W. (2004). Will consumers pay a premium for country-of-origin labeled meat?. Choices (Ames), 19(4), 15-19.
2003	Feuz, D., & Umberger, W. (2003). Beef cow-calf production. Veterinary Clinics of North America-Food Animal Practice, 19(2), 339-363. DOI Scopus14 WoS11 Europe PMC6
2003	Tronstad, R., Lev, L., & Umberger, W. (2003). Surviving and thriving through direct farm marketing. Western Economics Forum, 2, 14-20.
2003	Feuz, D., Umberger, W., Calkins, C., Perversi, S., & Sitz, B. (2003). The importance of beef tenderness, marbling, and production methods to US consumers.. JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS, 28(3), 657.
2003	Loureiro, M., Umberger, W., & Hine, S. (2003). Testing the initial endowment effect in experimental auctions. Applied Economics Letters, 10(5), 271-275. DOI Scopus36 WoS33
2003	Loureiro, M., & Umberger, W. (2003). Estimating consumer willingness to pay for country-of-origin labeling. Journal of Agricultural & Resource Economics, 28(2), 287-301. Scopus201 WoS166
2003	Umberger, W., Feuz, D., Calkins, C., & Sitz, B. (2003). Country-of-origin labeling of beef products: US consumers' perceptions. Journal of Food Distribution Research, 34(3), 103-116.
2002	Loureiro, M., Umberger, W., & Hine, S. (2002). "Testing the initial endowment effect in experimental auctions.". JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS, 27(2), 582.
2000	Umberger, W., Feuz, D., Calkins, C., & Killinger, K. (2000). The value of beef flavour: Consumer willingness to pay for marbling in beef steaks.. JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS, 25(2), 722.
2000	Feuz, D., Umberger, W., Calkins, C., & Killinger, K. (2000). Consumer preference for domestic vs. international beef.. JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS, 25(2), 722.

Books

Year	Citation
2005	Tronstad, R., Lobo, R., Umberger, W., Nakamoto, S., Curtis, K., Lev, L., . . . Bastian, C. (2005). Certification and Labeling Considerations for Agricultural Producers. Arizona, USA: Western Extension Marketing Committee.

Book Chapters

Year	Citation
2015	Umberger, W., Anders, S., & Goddard, E. (2015). Can food markets result in environmental benefits?. In J. Bennett (Ed.), Protecting the Environment, Privately (1 ed., pp. 153-181). New Jersey: World Scientific Publishing. DOI
2007	Umberger, W. (2007). Beef Quality, Beef Demand, and Consumer Preferences. In D. VanOverbeke (Ed.), Handbook of Beef Safety and Quality (pp. 187-213). Binghamton, NY, USA: Haworth Press Inc, the.
2003	Umberger, W., Lev, L., & Tronstad, R. (2003). Guiding principles for innovative direct marketing of agricultural products. In Western profiles of innovative agricultural marketing : Examples from direct farm marketing and agri-tourism enterprises (pp. 119-122). Arizona, USA: Western Extension Marketing Committee.
2003	Umberger, W., & Thilmany, D. (2003). Honeyacre Produce Company: successfully adapting to change. In Western profiles of innovative agricultural marketing : Examples from direct farm marketing and agri-tourism enterprises (pp. 93-100). Arizona, USA: Western Extension Marketing Committee.

Conference Papers

Year	Citation
2018	Pagliuca, L. G., Dumbrell, N., Umberger, W., & Zeng, D. (2018). Drivers of changing meat expenditure and consumption patterns in urban Vietnam. In 62nd Annual Conference of the Australasian Agricultural and Resource Economics Society. Adelaide, Australia.
2017	Dumbrell, N., Umberger, W., Zeng, D., Nguyen, A., & Pagliuca, L. (2017). Consumer preferences and consumption patterns for fruit & vegetables in urban Vietnam. In North-West Vietnam Research Symposium: Mountains of Opportunity. Hanoi, Vietnam: Australian Centre for International Agricultural Research.
2016	Rupa, J., Umberger, W., & Ahmed, S. (2016). Analysing the impact of household health and economic shocks on food security and dietary diversity: evidence from rural Bangladesh. In Presentation at the 60th AARES Annual Conference (pp. 17 pages). Canberra, ACT: AgEcon.
2015	Malek, L., Umberger, W., Zhou, S., & Makrides, M. (2015). Understanding drivers of dietary behaviour before and during pregnancy in industrialized countries. In Z. Bhutta, M. Makrides, & A. Prentice (Eds.), Health and Nutrition in Adolescents and Young Women: Preparing for the Next Generation Vol. 80 (pp. 117-140). Basel: karger. DOI Scopus9 WoS8
2006	Thilmany, D., & Umberger, W. (2006). Marketing Natural Meats: Targeting Consumer Segments in your Marketing Plan. In Enhancing Opportunities for Small Farmers and Ranchers/ Denis Ebodaghe [managing editor], Patricia McAleer, Daniel Lyons, Edwin Jones (eds.) (pp. 103-105). Washington DC, USA: United States Department of Agriculture.
2006	Ritten, J., Frasier, W., Bastian, C., Umberger, W., Mooney, S., Smith, M., & Paisley, S. (2006). Economically Sustainable Cattle Production Practices During Multiple Years of Drought. In Journal of Agricultural and Resource Economics, 2006; 31 (3): p.687 (pp. 687). Anchorage, Alaska: Western Agricultural Economics Association.
2006	Lacy, R., Clark, C., & Umberger, W. (2006). Grass, Grain or Natural Beef: Will Consumer's Put their Money Where Their Mouth Is?. In Journal of Agricultural and Resource Economics, 2006; 31 (3): p.683 (pp. 683). Anchorage, Alaska: Western Agricultural Economics Association.
2006	Pritchett, J., Seidl, A., & Umberger, W. (2006). Colorado Producers' Preferences for the 2007 Farm Bill. In Soil and Water Conservation Society 2006 conference abstracts.. Keystone, Colorado: Soil and Water Conservation Society.
2005	Johnson, K., Davies, S., Thilmany, D., & Umberger, W. (2005). The Price Behavior of Retail Cuts of Beef, Pork and Poultry. In Paper presented at the 2004 American Agricultural Economics Association Annual Meetings. Denver, Colorado.
2005	Whittier, J., Scanga, J., Umberger, W., Cunningham, H., Heckendorf, C., & Heller, J. (2005). Tri-National National Animal Identification System (NAIS) Project Synopsis. In Abstracts : 2005 American Society of Animal Science Western Section Meeting Vol. 83 (pp. 119). Savoy, Illinois: American Society of Animal Science.
2005	Johnson, K., Pritchett, J., Thilmany, D., Umberger, W., & Hahn, W. (2005). Consumer Responses to Recent BSE Events. In Journal of Agricultural and Resource Economics, 2005; 30 (3): p.615 (pp. 615). USA: Western Agricultural Economics Association.
2005	Umberger, W., Thilmany, D., & Ziehl, A. (2005). Does altruism play a role in determining U.S. consumer preferences and willingness to pay for natural and regionally produced beef?. In Journal of Agricultural and Resource Economics, 2005; 30 (3): p.610 (pp. 610). USA: Western Agricultural Economics Association.
2004	Feuz, D., Umberger, W., Perversi, S., Calkins, C., & Sitz, B. (2004). Consumer Preference and Willingness to Pay for U.S. versus Australian and Canadian Beef. In Journal of Agricultural and Resource Economics, 2004; 29 (3): p.589 (pp. 589). USA: Western Agricultural Economics Association.
2004	Loureiro, M., & Umberger, W. (2004). Food Safety, Country-of-Origin, Traceability and Tenderness: What’s Most Important in Beef Purchasing Decisions?. In Journal of Agricultural and Resource Economics, 2004; 29 (3): p.594 (pp. 594). USA: Western Agricultural Economics Association.
2004	Loureiro, M., & Umberger, W. (2004). A Choice Experiment Model For Beef Attributes: What Consumer Preferences Tell Us. In 2004 American Agricultural Economics Association Annual Meetings [electronic resource] (pp. 29). USA: American Agricultural Economics Association.
2003	Umberger, W., Feuz, D., Calkins, C., & Sitz, B. (2003). Characteristics Affecting Consumers’ Perceptions and Preferences for U.S. versus Imported Beef Products. In 2003 WCC-72 Meetings in Las Vegas; Paper Presented at 2003 WCC-72 Meeting [electronic resourece]: 29p. (pp. 29). Las Vegas, Nevada.
2003	Cleveland, M., Enns, R., Umberger, W., & Golden, B. (2003). Simulation of net return using days to finish estimated breeding values in beef production. In 2003 Joint Meeting of the American Dairy Science Association and American Society of Animal Sciences Annual Meetings : Abstracts [electronic resource]: 86p. (pp. 86). USA: American Society of Animal Sciences.
2003	Frasier, W., Schuck, E., & Umberger, W. (2003). The Impact of the 2002 Drought on Colorado’s Beef Industry. In Journal of Agricultural and Resource Economics, 2003; 28 (3): p.653 Vol. 28 (pp. 653). USA: Western Agricultural Economics Association.
2003	Umberger, W., Feuz, D., Calkins, C., & Sitz, B. (2003). Consumers’ Preferences and Willingness-to-Pay for Beef Originating from the U.S., Canada, and Australia. In Journal of Agricultural and Resource Economics, 2003; 28 (3): p.657 Vol. 28 (pp. 657). USA: Western Agricultural Economics Association.
2003	Feuz, D., Umberger, W., Calkins, C., Perversi, S., & Sitz, B. (2003). The importance of beef tenderness, marbling, and production methods to U.S. consumers. In Journal of Agricultural and Resource Economics, 2003; 28 (3): p.657 (pp. 647). USA: Western Agricultural Economics Association.
2003	Loureiro, M., & Umberger, W. (2003). Consumer Response to the Country-of-Origin Labeling Program in the Context of Heterogeneous Preferences. In 2003 American Agricultural Economics Association Annual meeting [electronic resource]: 31p (pp. 31). USA: American Agricultural Economics Association.
2002	Hine, S., & Umberger, W. (2002). Supply chain coordination : a case study of vegetable growers in Colorado. In Western Coordinating Committee on Agribusiness: WCC-72 Annual Meeting [electronic resource]: p.24p (pp. 24). Las Vegas, Nevada.
2002	Roeber, D., & Umberger, W. (2002). The Economic Value of Preconditioning Programs in Beef Production Systems. In Journal of Agricultural and Resource Economics, 2002; 27 (2): p.577 Vol. 27 (pp. 577). USA: Western Agricultural Economics Association. WoS1
2002	Perversi, S., Feuz, D., & Umberger, W. (2002). Basis variability on the feeder cattle contract versus the failed stocker contract. In Journal of Agricultural and Resource Economics, 2002; 27 (2): p.586 Vol. 27 (pp. 586). USA: Western Agricultural Economics Association.
2001	Umberger, W., Feuz, D., Calkins, C., & Killinger, K. (2001). U.S. Consumer Preference for Domestic Corn-fed versus International Grass-fed Beef. In International Agricultural Trade Research Consortium : International Trade in Livestock Products Symposium : proceedings [electronic resource]: 23p. (pp. 23). Auckland, New Zealand.
2001	Umberger, W., & Feuz, D. (2001). Consumer Panelist Behavior in Experimental Auctions: What Do We Learn from Their Bids?. In Proceedings of the NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management [electronic resource]: 19p. (pp. 19). St. Louis, Missouri.
2001	Umberger, W., & Feuz, D. (2001). Experimental Auctions to Elicit Value for Product Attributes. In Journal of Agricultural and Resource Economics, 2001; 26 (2): p.558 Vol. 26 (pp. 558). USA: Western Agricultural Economics Association.

Conference Items

Year	Citation
2020	Akzar, R., Umberger, W., & Peralta, A. (2020). The synergistic effects of multiple dairy feed technologies on Indonesian smallholder dairy farmers. Poster session presented at the meeting of : Australasian Agricultural and Resources Economics Society 64th Annual Conference. Perth.
2019	Akzar, R., Umberger, W., & Peralta, A. (2019). Adoption of multiple dairy farming technologies by Indonesian smallholder dairy farmers: A latent class analysis approach. Poster session presented at the meeting of The 63rd AARES Annual Conference. Melbourne, Australia.
2018	Peralta, A., Umberger, W., & Christian, G. (2018). Spousal agreement and women participation in decision making in rural Vietnam. Poster session presented at the meeting of Agricultural and Applied Economics Association (AAEA) 2018 Annual Meeting, August 5-7, 2018, Washington, D.C..
2018	Peralta, A., Umberger, W., & Azkar, R. (2018). Spousal agreement, women participation in decisions, and technology adoption in Indonesia.. Poster session presented at the meeting of 2018 AARES Conference.
2018	Maligalig, R. L., Umberger, W., Demont, M., & Peralta, A. (2018). Farmer preferences for rice varietal trait improvements in Nueva Ecija, Philippines: A latent class cluster approach. Poster session presented at the meeting of International Association of Agricultural Economists (IAAE) Triennial Conference. Vancouver, British Columbia, Canada.
2018	Maligalig, R. L., Demont, M., Umberger, W., & Peralta, A. (2018). Using Experiments to Understand Gender Influence on Intrahousehold Decision Making for Investment in Rice Varietal Trait Improvements. Poster session presented at the meeting of 2018 International Rice Congress. Singapore.
2018	Genova, C., Umberger., Newman., Peralta., & Zeng. (2018). The impact of smallholder vegetable production on child nutrition in rural Vietnam. Poster session presented at the meeting of 2018 Annual Australasian Agricultural and Resource Economics Society (AARES) Conference. Adelaide Convention Centre, Adelaide, SA.
2018	Akzar, R., Peralta, A., Umberger, W., & Hetherington, J. (2018). Simultaneous Decisions of Indonesian Smallholder Dairy Farmers Adoption of Multiple on Farm-level Innovations. Poster session presented at the meeting of The 62th AARES Annual Conference. Adelaide Australia.
2018	Yargop, R. L., Akzar, R., & Umberger, W. (2018). A study on Smallholder Inclusive Agrifood Value Chains in South East Asia. Poster session presented at the meeting of Australasian Agriculture and Resource Economics Society Annual Conference. Adelaide, Australia.
2018	Nguyen, A. D., Umberger, W., & Zeng, D. (2018). Concerns and valuation of food quality and food safety in urban Vietnam. Poster session presented at the meeting of Australasian Agricultural and Resource Economics Society 62nd Annual Conference.
2017	Nguyen, A. D., Umberger, W. J., Zeng, D., & Dumbrell, N. P. (2017). Concerns and valuation of food quality and food safety in urban Vietnam. Poster session presented at the meeting of North-West Vietnam Research Symposium: Mountains of Opportunity. Australian Centre for International Agricultural Research.
2017	Dumbrell, N., Umberger, W., Zeng, D., Nguyen, A., & Pagliuca, L. (2017). The role of market research in agricultural development for northwest Vietnam: The case of fruit and vegetables. Poster session presented at the meeting of North-West Vietnam Research Symposium: Mountains of Opportunity. Hanoi, Vietnam: Australian Centre for International Agricultural Research.
2017	Genova, C., Umberger., Newman., & Peralta. (2017). To Market, to market: Does smallholder vegetable production lead to increased children's dietary diversity and improved diet quality? Empirical evidence from Northwest Vietnam. Poster session presented at the meeting of 62nd Agricultural and Applied Economics Association Annual Meeting. Chicago, Illinois.
2017	Maligalig, R. L., Demont, M., Umberger, W. J., & Peralta, A. (2017). Intrahousehold decision making on rice varietal trait improvements: Using experiments to estimate gender influence. Poster session presented at the meeting of 2017 Agricultural & Applied Economics Association (AAEA) Annual Meeting. Chicago, Illinois.
2017	Rupa, J., Ahmed, S., Umberger, W., Zeng, D., & Sim, N. (2017). Analysing the association between rural farm household health and economic shocks and food security in Bangladesh: a consolidated approach of measuring food security. Poster session presented at the meeting of PowerPoint presentation at 61st Australian Agricultural and Resource Economics Society's Annual Conference. Brisbane, Qld..
2017	Yargop, R., Malek, L., Nelle, S., & Umberger, W. (2017). A study of drivers for industry growth and innovation in the South Australian food and agribusiness sector. Poster session presented at the meeting of Australian Agricultural and Resource Economics Society. Corner Merivale And Glenelg Streets, South Bank, Brisbane, Queensland.
2017	Genova, C., Umberger, W., Newman, S., & Peralta, A. (2017). Linking smallholder vegetable production to children’s diets: evidence from rural Vietnam. Poster session presented at the meeting of Presentation at the 2017 AARES Annual Conference. Brisbane, Qld..
2016	Genova, C., Umberger, W., Newman, S., & Peralta, A. (2016). Food choices of the Môngs in the northwest uplands of Vietnam. Poster session presented at the meeting of Presentation at the XXIII Agri-food Research Network (AFRN) conference. Adelaide. SA..
2016	Ahmed, S., dodd., umberger., & deussen. (2016). Influence of Socio-economic location, diet and physical activity among overweight/obese pregnant mothers. Poster session presented at the meeting of AGRIFOOD XXIII Conference. Adelaide, SA.
2016	Rupa, J., Ahmed, S., Umberger, W., & Zeng, D. (2016). Analysing the association between rural farm household health and economic shocks and food security in Bangladesh: a consolidated approach of measuring food security. Poster session presented at the meeting of XXIII Agri-food Research Network (AFRN) conference. Adelaide, SA.
2016	Akzar, R., Permani, R., Wahida., & Umberger, W. (2016). Understanding Indonesian Smallholder Dairy Farmers’ Decisions to Adopt Multiple Farm-Level Innovations. Poster session presented at the meeting of The 60th AARES Annual Conference. Canberra , Australia.
2016	Akzar, R., Permani, R., Wahida., & Umberger, W. (2016). Understanding Indonesian Smallholder Dairy Farmers’ Decisions to Adopt Multiple Farm-Level Innovations. Poster session presented at the meeting of The 15th International Convention of the East Asian Economic Association. Bandung, Indonesia.
2014	Oral Abstracts (2014). Poster session presented at the meeting of Journal of Paediatrics and Child Health. Wiley. DOI
2014	Ahmed, S., makrides., & umberger. (2014). Economic Analyses of DOMInO. Poster session presented at the meeting of Australian Society for Medical Research (ASMR) Annual Scientific Meeting.
2014	Malek, L., Zhou, S. J., Makrides, M., Flynn, T., & Umberger, W. (2014). A discrete choice experiment to understand factors influencing women’s dietary decisions during pregnancy. Poster session presented at the meeting of Social Networks, Social Media and the Economics of Food. Montreal, Canada.
2014	Malek, L., Zhou, S. J., Makrides, M., & Umberger, W. (2014). A novel study to understand psychosocial factors influencing healthy eating intention during pregnancy. Poster session presented at the meeting of Social Networks, Social Media and the Economics of Food. Montreal, Canada.
2014	Dodd, J., Ahmed, S., Karnon., Umberger, W. J., Deussen, A., & LIMIT trial group. (2014). The economic costs and consequences of providing antenatal lifestyle advice for women who are overweight or obese: The LIMIT randomised trial. Poster session presented at the meeting of 36th Annual Australian Health Economics Society (AHES) Conference. Adelaide, SA: International Health Economics Association.
2013	Malek, L., Zhou, S. J., Makrides, M., Flynn, T., & Umberger, W. (2013). Understanding consumer preferences for nutritional supplements during pregnancy: A choice experiment study. Poster session presented at the meeting of 9th World Congress of the International Health Economics Association (iHEA). Sydney, New South Wales, Australia.

Report for External Bodies

Year	Citation
2013	Findlay, C., Umberger, W., Bardsley, D., Tan, Y., & Watson, A. (2013). Asian Food in Transition: Priority Research for Food Security and Sustainable Futures in Australia, China and the Asia-Pacific Region.. Adelaide: The University of Adelaide.
2013	Umberger, W. J., Minot, N., Stringer, R., Reardon, T., & Wahida. (2013). Markets for high-value commodities in Indonesia: Promoting competitiveness and inclusiveness (ADP/2005/006). Canberra ACT: Australian Centre for International Agricultural Research.

Theses

Year Citation
2015 Malek, L. (2015). Exploring the nutrition knowledge, attitudes and practices of pregnant women in Australia. (PhD Thesis, The University of Adelaide).

Year	Citation
2015	Malek, L. (2015). Exploring the nutrition knowledge, attitudes and practices of pregnant women in Australia. (PhD Thesis, The University of Adelaide).

Working Paper

Year	Citation
2019	Zuo, A., Wheeler, S., Tang, W., & Umberger, W. (2019). understanding parallel trade of Australian products to China.
2017	Ahmed, S., dodd., & umberger. (2017). Influence of Socio-economic location- and factors on diet and physical activity among overweight/obese pregnant mothers.
2016	Rupa, J. A., Ahmed, S., Umberger, W., Zeng, D., & Sim, N. (2016). Analysing the association between rural farm household health and economic shocks and food security in Bangladesh: a consolidated approach of measuring food security.

Research Funding

FUNDED PROJECTS AS PI, CO-PI OR COLLABORATOR (Since 2007 only)

(2013-2016). “Getting to the meat of the matter: social and economic issues in animal welfare in Australia’s livestock industry” W.J. Umberger & R. Ankeney, $287,607 LP130100419 Australian Research Council Linkage Grant (ARC-Linkage).
(2013-2015) “Grass-fed markets and value chains for small-scale and emerging beef cattle farmers in South Africa” G. Griffith, R. Cooksey, N. Nengovhela, D. Baker, J. Mamabolo and W.J. Umberger, W.J. $1.15 million LPS/205/128 Australian Centre for International Agricultural Research.
(2011-2015) “Foods for Future Australians” NHMRC Centre for Research Excellence, Makrides M, Gibson RA, Ryan P, Zhou SJ, Dodd J, McPhee AJ, Umberger WJ, Muhlhausler B, Collins CT, Penttila I., $2.15 million APP1035530 National Health and Medical Research Council (NHMRC).
(2010-2013). “Pacific Agribusiness Research for Development Initiative (PARDI)” W.J. Umberger, & Stringer, R. $2.1 million PC/2008/044 Australian Centre for Agricultural Research (ACIAR).
(2009-2012) “Economic Evaluation of the Seafood CRC.” W.J. Umberger, & Stringer, R.. Seafood CRC Project Number LS009, $300,000.
(2010-2011) “Consumer and Market Demand Research Network: A Look Behind the Curtain of Best Practice Value Chain Development: The Example of Meat Standards Australia.” Agricultural and Agri-food Canada. Co-PI. PI: S. Anders. $12,680,
(2009). “Beef Consumer Segmentation Research To Build Supply Chain Capability.” $47,500 from Meat and Livestock Australia, Innovation Partners Program (competitive) 09MLA_P.PSH.0427.
(2009-2010) “International Beef Value Chain Research Network.” Alberta Livestock Industry Development Fund. Co-PI with PI: S. Anders. $15,000.
(2008-2010) “Markets for high-value commodities in Indonesia: Promoting competitiveness and inclusiveness.” R. Stringer, N. Minot, T. Reardon and W.J. Umberger Australian Centre for International Agricultural Research (ACIAR) project ADP/2005/066. $1.543 million.
(2008-2009). “Examination of Consumers Perceptions of Various Wine Product and Health Related Labelling Policies.” $20,000 from the Winemakers Federation of Australia (project to begin in April 2008). Also $10,000 from University of Adelaide Faculty of Sciences Strategic Initiative Funds (competitive),
(2007- 2008). “Determining Retailer and Wholesaler Demand and Market Potential for Regionally-Grown Beef in South Australia.” $9967.50 from Primary Industries and Resources South Australia.
(2007-2010) Linking vegetable farmers with markets in West and Central Java, Indonesia.” Australian Center for International Agricultural Research (ACIAR). International Potato Centre is the Principal Investigator. Collaborating Researcher. Funded February 2008.
(2008) “Sustainable Value Chain Analysis – A Case Study of South Australian Wine” Collaborating researcher, $450,000 from Primary Industry and Resources South Australia. (UA share was $10,000).
(2007-2009) “Promoting diverse fuelwood production systems in PNG.” Australian Center for International Agricultural Research (ACIAR). Principal Investigator: Ian Nuberg. Collaborating Researcher. February 2008.
(2006-2007) “Assessing the Impact of The National Animal Identification System (NAIS) On Beef, Pork And Lamb Harvesting And Rendering Facilities In The US.”, Colorado Dept. Ag., USDA-APHIS. PI: G.C. Smith. Co-PIs: J.D. Tatum, J.A. Scanga, K.E. Belk, J.N. Sofos, W.J. Umberger, T.G. Field, W.R. Wailes, and S.B. LeValley. Grant Amount: $394,426. Funded October, 2006.
(2005-2007), “Market Analysis of Forage Finished Beef In the Southeast.” Funded by the Federal-State Marketing Improvement Program (FSMIP). Principal Investigators: R.C. Lacy and W.J. Umberger. $76,273.00. July 2005.

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Current Higher Degree by Research Supervision (University of Adelaide)

Date	Role	Research Topic	Program	Degree Type	Student Load	Student Name
2020	Principal Supervisor	Understanding drivers of consumer food purchasing behaviour in Laos	Doctor of Philosophy	Doctorate	Full Time	Mrs Chitpasong Kousonsavath
2020	Principal Supervisor	Essays in Wine Economics	Doctor of Philosophy	Doctorate	Full Time	Mr German Francisco Puga
2019	Principal Supervisor	Investigating Food Loss and Waste Reduction in the Food Supply Chain in Asia-Pacific Region	Doctor of Philosophy	Doctorate	Full Time	Ms Trang Thi Thu Nguyen
2017	Principal Supervisor	Testing your food market integration: A study of the vegetable trade in the Indo China region	Doctor of Philosophy	Doctorate	Full Time	Mr Anh Duc Nguyen
2017	Principal Supervisor	Social Network Analysis in Agriculture	Doctor of Philosophy	Doctorate	Full Time	Miss Livia Padilha
2017	Principal Supervisor	Adoption of Multiple Fam-Level Innovations and its Implications for Dairy Smallholder Farmers' Competitiveness:Evidence from West Java Province, Indonesia	Doctor of Philosophy	Doctorate	Full Time	Mr Rida Akzar
2013	Principal Supervisor	Fiji Horticulture Industry Transformation; How Changing Consumption Patterns and Modern Food Channels are Transforming The Horticultural Sector	Doctor of Philosophy	Doctorate	Part Time	Mr Craig Johns

Past Higher Degree by Research Supervision (University of Adelaide)

Date	Role	Research Topic	Program	Degree Type	Student Load	Student Name
2015 - 2019	Principal Supervisor	Analysing the Drivers of Dietary Diversity, Diet Quality and Household Food Security in Developing Asia: Evidence from Urban Vietnam and Rural Bangladesh	Doctor of Philosophy	Doctorate	Full Time	Ms Jesmin Ara Rupa
2014 - 2018	Principal Supervisor	Eliciting Farmer Preferences for Rice Varietal Trait Improvements Using an Experimental Methodology Based on Investment Games	Doctor of Philosophy	Doctorate	Full Time	Miss Rio Lawas Maligalig
2014 - 2019	Principal Supervisor	The Effect of Smallholder Vegetable Production on Children's Dietary Quality and Nutritional Outcomes: Evidence from Vietnam	Doctor of Philosophy	Doctorate	Full Time	Mr Christian ll Genova
2013 - 2015	Principal Supervisor	A Study of the Relationship between Modern Food Retail Penetration and Urban Indonesian Consumers’ Food Shopping Behaviour, Consumption and Dietary Patterns	Doctor of Philosophy	Doctorate	Full Time	Mr Hery Toiba
2013 - 2016	Principal Supervisor	Adoption of High Value Horticultural Crops in Indonesia: Determinants and Impacts	Doctor of Philosophy	Doctorate	Full Time	Mr . Suprehatin
2013 - 2016	Co-Supervisor	Essays on the Economic Impacts of Climate Change on Agriculture and Adaptation	Doctor of Philosophy	Doctorate	Full Time	Mr Kaixing Huang
2013 - 2015	Principal Supervisor	Food System Transformation in Indonesia: Factors Influencing Demand and Supply for Alternative Pest Management Farming Systems	Doctor of Philosophy	Doctorate	Full Time	Mrs . Wahida
2013 - 2015	Principal Supervisor	The Impact of Customary Inter-Household Transfers on Labour-led Cash Crop Intensification among the Smallholder Farmers of Malekular Island, Vanuatu	Doctor of Philosophy	Doctorate	Full Time	Mr Tim Martyn
2013 - 2017	Principal Supervisor	The Potential for Innovative Farm Business Structures in the Australian Grains Sector	Doctor of Philosophy	Doctorate	Full Time	Mr Brendan Charles Clarkin Lynch
2013 - 2019	Principal Supervisor	Food System Transformation in Fiji: Exploring the Determinants of Diet Quality and Health Outcomes in Rural and Urban Households	Doctor of Philosophy	Doctorate	Part Time	Miss Anna Vicki Finizio
2011 - 2015	Co-Supervisor	Exploring the nutrition knowledge, attitudes and practices of pregnant women in Australia	Doctor of Philosophy	Doctorate	Full Time	Dr Lenka Malek
2008 - 2012	Co-Supervisor	The Transformation of Modern Food Retailers in Indonesia: Opportunities and Challenges for Smallholder Farmers	Doctor of Philosophy	Doctorate	Full Time	Mrs . Sahara
2008 - 2012	Co-Supervisor	Buyer and Seller Relationships in Malaysia's Dairy Industry	Doctor of Philosophy	Doctorate	Full Time	Mr Bonaventure Boniface
2008 - 2013	Co-Supervisor	Contracts and Marketing Decisions of Indonesian Potato Growers	Doctor of Philosophy	Doctorate	Full Time	Miss Eka Puspitawati

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Board Memberships

Date	Role	Board name	Institution name	Country
2017 - ongoing	Director	Board of Directors	Grain Producers South Australia	Australia
2015 - ongoing	Director	Governance Board	International Crops Research Institute for Semi-Arid Tropics	India

Offices Held

Date	Office Name	Institution	Country
2017 - 2018	Immediate Past President	Australasian Agricultural and Resource Economics Society	Australia
2016 - ongoing	President	Australian Agricultural and Resource Economics Society (AARES)	Australia

Position: Executive Director CGFAR
Phone: 83137263
Email: wendy.umberger@adelaide.edu.au
Campus: North Terrace
Building: Nexus 10 Tower, floor 6
Room: 6 38
Org Unit: Centre for Global Food and Resources

Professor Wendy Umberger

Current Research Focus and Interests

Appointments

Education

Postgraduate Training

Research Interests

Journals

Books

Book Chapters

Conference Papers

Conference Items

Report for External Bodies

Theses

Working Paper

Research Funding

Current Higher Degree by Research Supervision (University of Adelaide)

Past Higher Degree by Research Supervision (University of Adelaide)

Board Memberships

Offices Held

Connect With Me

External Profiles