Dr Virginia Beal is a Lecturer at the University of South Australia Business School’s School of Marketing, and Senior Research Associate at the Ehrenberg-Bass Institute for Marketing Science, where she leads research into advertising, media effectiveness and brand management.
Dr Beal holds a Bachelor of Arts (BA), a Bachelor of Management (BMgmt), a Master of Business (MBus) by Research and a PhD in Marketing from UniSA. She has graduated from the Australian Graduate School of Management, and is a member of FoodSA and Business SA, South Australia’s peak bodies for the food industry and business. Dr Beal’s career in marketing and research has spanned the last 15 years. She has worked for organisations in Australia and the UK such as Network Ten, the BBC, News International and TIME Magazine, and conducted commercial research for clients such as Unilever, SC Johnson (USA), CNBC Europe, Kraft (USA), Pepsico, RSPCA, Cerebos, Red Rooster, Britvic (UK) Brand SA and Turner Broadcasting (USA).
Dr Beal has published articles in academic refereed journals and the popular press, and has presented her research at conferences across Europe and the US. She sits on the Editorial Board of the Journal of Advertising Research.
Dr Beal specialises in marketing strategy, business development and advertising effectiveness. She lectures at both undergraduate and postgraduate levels and is an active supervisor of honours, masters and PhD candidates.