Toby Prike

I am primarily a cognitive psychologist, but also extensively incorporate social psychology and individual differences research within my work. I am interested in how and why we believe the things we do, and the impacts of those beliefs

I am also a strong advocate for scientific reform, including advocating for open science and other reforms to enhance scientific credibility. Related to these interests, I thoroughly enjoy teaching research methods and statistics, and encouraging critical and scientific thinking in my students.

My primary research interests focus on the impact of misinformation and non-evidence-based beliefs (e.g., conspiracy theories, paranormal beliefs, science denial), with an emphasis on strategies that can be used to try and reduce their influence and negative impacts. I also maintain a broader set of research interests across the domains of migration, metacognition, reasoning, and cognitive bias.