Tessa Ji is a PhD researcher at Adelaide University. Her research interests include AI, transparency, and consumer trust in marketing communication.
Before her PhD, she completed a Master of Marketing and gained five years of entrepreneurial experience in Beijing and Shanghai across education, marketing, and digital media. Her background in bilingual writing and Chinese-language digital communication informs her interest in how brands build trust across cultural and technological contexts. Alongside starting her doctoral journey, she also became a mother, an experience that shapes her understanding of identity, work, and long-term personal growth.