Adelaide Business School
Faculty of Arts, Business, Law and Economics
Eligible to supervise Masters and PhD (as Co-Supervisor) - email supervisor to discuss availability.
Dr. Taylor Willmott is a Lecturer in Marketing (Research) within the Adelaide Business School at the University of Adelaide and is the Marketing discipline representative on the School’s Engagement Committee. Dr. Willmott is an award-winning researcher with expertise in behavioural science, economics, social marketing, and human-centered design. She engages in partnered research to tackle complex ‘wicked’ problems such as climate change, violence, and chronic disease. Dr. Willmott has held several research and teaching appointments across leading higher education institutions in Australia and is currently working on an Australian Research Council funded discovery project focused on collective engagement for social purpose (https://business.adelaide.edu.au/collective-engagement-for-social-purpose). This project brings together an international team of experts in marketing, engagement, and design. Dr. Willmott also leads a program of research focused on optimising the health and wellbeing of young adults and contributes her interdisciplinary expertise to partnered projects addressing issues such as societal ageing, corporate social irresponsibility, and sustainability.
- My Research
- Grants and Funding
- Professional Activities
Dr. Willmott is an award-winning early career researcher with expertise in behavioural science, economics, social marketing, and human-centered design. She holds a Doctor of Philosophy (PhD) in Social Marketing from Griffith University, a Bachelor of Business (Honours) Division I (First Class Honours) in Social Marketing, and a Bachelor of Business (Economics and Marketing) with Distinction from Queensland University of Technology. The transdisciplinary application of marketing science, technology, and human-centered design to achieve and support positive behavioural and social change lies at the heart of her research program. Specifically, Dr. Willmott is focused on developing and advancing theory-driven, evidence-based, and human-centered methods, frameworks, and models to help solve some of society’s most pressing problems. The principles and practice of social marketing are fundamental to this work. Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good (iSMA, ESMA, & AASM, 2013).
Dr. Willmott has been involved in the planning, co-creation, design, implementation, and evaluation of several government, non-government, not-for-profit, and industry-partnered projects across a variety of settings (e.g., aged care, obesity and chronic disease prevention, youth sexual violence and abuse prevention, alcohol-fuelled violence and illicit drug use, smoking cessation, energy use, and environmental degradation). Project outcomes have advanced theory and practice, uncovered innovative solutions, empowered citizens, fostered positive behavioural and social changes, and informed policy reform. Her scholarly research has been published in over 37 peer reviewed journal articles, conference papers, and reports. The quality and significance of Dr. Willmott’s research is evidenced by two consecutive best paper awards at the International Social Marketing Conference in 2016 and 2018, 11 competitive research scholarships, and the QUT Dean’s Award for Excellence in 2015. She is also frequently invited to be a guest speaker and lecturer at leading institutions in Australia (e.g., Royal Melbourne Institute of Technology, Griffith University, and the University of Queensland) and abroad (e.g., University College London and University of Nottingham) and has ongoing collaborations with world leading research centres and departments.
Date Position Institution name 2021 - ongoing Lecturer in Marketing (Research) University of Adelaide 2019 - 2021 Postdoctoral Research Fellow Griffith University 2019 - 2021 Postdoctoral Research Associate Monash University
Awards and Achievements
Date Type Title Institution Name Country Amount 2018 Achievement Three Minute Thesis Winner (MKT) Griffith University Australia 2018 Achievement Best Paper Award Australian Association of Social Marketing Australia 2017 Achievement Most Outstanding Reviewer Australian and New Zealand Marketing Academy Australia 2016 Achievement Best Student Paper Award Australian Association of Social Marketing Australia 2015 Achievement Dean's Award for Excellence Queensland University of Technology Australia 2012 Achievement Dean's List Queensland University of Technology Australia
Date Institution name Country Title 2016 - 2019 Griffith University Australia Doctor of Philosophy 2015 - 2015 Queensland University of Technology Australia Bachelor of Business (Honours) 2012 - 2014 Queensland University of Technology Australia Bachelor of Business (Economics & Marketing)
Year Citation 2022 Willmott, T. J., & Rundle-Thiele, S. (2022). Improving theory use in social marketing: the TITE four-step theory application process. Journal of Social Marketing, 12(2), 222-255.
DOI Scopus1 WoS1
2022 Willmott, T. J., Mathew, A., Saleme, P., & Rundle-Thiele, S. (2022). Participatory Design Application in Youth Sexual Violence and Abuse Prevention: A Mixed-Methods Systematic Review. Trauma, Violence, and Abuse, 21 pages.
DOI Scopus2 WoS1 Europe PMC1
2022 Willmott, T. J., Hurley, E., & Rundle-Thiele, S. (2022). Designing energy solutions: a comparison of two participatory design approaches for service innovation. Journal of Service Theory and Practice, 32(3), 353-377.
2022 Willmott, T., Mathew, A., Luck, E., Rundle-Thiele, S., Carins, J., Vincze, L., . . . Ball, L. (2022). Participatory design application in obesity prevention targeting young adults and adolescents: a mixed-methods systematic scoping review protocol. Systematic Reviews, 55(11), 8 pages.
DOI Scopus1 Europe PMC1
2021 Willmott, T. J., Pang, B., & Rundle-Thiele, S. (2021). Capability, opportunity, and motivation: an across contexts empirical examination of the COM-B model. BMC Public Health, 21(1), 17 pages.
DOI Scopus7 WoS6 Europe PMC1
2021 Carins, J., Pang, B., Willmott, T., Knox, K., Storr, R., Robertson, D., . . . Pettigrew, S. (2021). Creating supportive eating places: A systematic review of food service initiatives. Health Promotion International, 36(5), 1368-1392.
DOI Scopus5 WoS4 Europe PMC1
2021 Willmott, T., & Rundle-Thiele, S. (2021). Are we speaking the same language? Call for action to improve theory application and reporting in behaviour change research. BMC Public Health, 21(1), 8 pages.
DOI Scopus11 WoS12 Europe PMC4
2019 Willmott, T. J., Pang, B., Rundle-Thiele, S., & Badejo, A. (2019). Weight management in young adults: Systematic review of electronic health intervention components and outcomes. Journal of Medical Internet Research, 21(2), 17 pages.
DOI Scopus29 WoS27 Europe PMC14
2019 Willmott, T., Russell-Bennett, R., Drennan, J., & Rundle-Thiele, S. (2019). The impact of serious educational gameplay on adolescent binge drinking intentions: a theoretically grounded empirical examination. Health Education and Behavior, 46(1), 114-125.
DOI Scopus1 WoS1 Europe PMC1
2019 Rundle-Thiele, S., David, P., Willmott, T., Pang, B., Eagle, L., & Hay, R. (2019). Social marketing theory development goals: an agenda to drive change. Journal of Marketing Management, 35(1-2), 160-181.
DOI Scopus61 WoS52
2019 Willmott, T., Pang, B., Rundle-Thiele, S., & Badejo, A. (2019). Reported theory use in electronic health weight management interventions targeting young adults: a systematic review. Health Psychology Review, 13(3), 295-317.
DOI Scopus23 WoS24 Europe PMC7
2017 Willmott, T., & Parkinson, J. (2017). Motivation, opportunity, and ability: Understanding new habits and changes adopted for weight management. International Journal of Consumer Studies, 41(3), 291-298.
DOI Scopus7 WoS6 Europe PMC2
Willmott, T. J., Pang, B., Rundle-Thiele, S., & Badejo, A. (n.d.). Weight Management in Young Adults: Systematic Review of Electronic Health Intervention Components and Outcomes (Preprint).
Dr. Willmott has attracted over A$1.01 million in research funding support. Her applied work spans across the government, non-government, not-for-profit, and for-profit sectors tackling a variety of complex problems such as climate change, violence, and chronic disease. Current project partners include the Australian Research Council, contentgroup, Gov Comms Institute, Goldilocks Suit, ECH Inc, and Department of Innovation Skills and Training. Past project partners include Department of Justice and Attorney-General (Queensland), Civic Assist, Awakening Cultural Ways, Energy Queensland, National Health and Medical Research Council, Department of Health (Commonwealth), The Sax Institute, Diabetes Queensland, Brisbane North Primary Health Network, Australian University Sport, Department of Environment and Science (Queensland), Department of Environment and Heritage Protection (Queensland), Queensland Police Service, and the Michelle Bridges 12WBT program. Dr. Willmott is driven to ensure research is accessible, translatable, and scalable. Her mission is to educate and empower practitioners, policy makers, and citizens alike to find new ways to work together in the interests of society and the planet.
Dr. Willmott has held sessional teaching appointments across leading higher education institutions in Australia including Queensland University of Technology, Griffith University, and the University of Queensland delivering marketing, planning, and management courses, working integrated learning (WIL) and community internship programs, social marketing courses, and business research methods courses. She also guest lectures on a range of topics such as marketing strategy, marketing theory, social marketing, design thinking and human-centered design, behaviour change, and complex problem solving. Dr. Willmott uses her latest research working with government, non-government, not-for-profit, and for-profit organisations to ensure teaching content is contemporary and aligned with market needs. Her effectiveness as a teacher is evidenced by teaching award nominations and high student evaluation of teaching scores. Additionally, Dr. Willmott has facilitated sector engagement and professional development workshops, trained peer leaders, and led a youth advisory group. She also created and was the lead facilitator of Social Marketing @ Griffith’s Design Thinking services and training (2018 - 2021) engaging more than 4000 people from a diverse domestic and international audience.
Current Higher Degree by Research Supervision (University of Adelaide)
Date Role Research Topic Program Degree Type Student Load Student Name 2022 Co-Supervisor Collective Engagement Towards Social Purpose Doctor of Philosophy Doctorate Full Time Miss My Le
Date Role Committee Institution Country 2022 - ongoing Representative Adelaide Business School Engagement Committee The University of Adelaide Australia 2021 - ongoing Representative Network of Early Career Researchers and Students (NESI) International Society of Behavioral Nutrition and Physical Activity United States 2021 - ongoing Representative Young Adults Special Interest Group International Society of Behavioral Nutrition and Physical Activity United States 2021 - ongoing Representative 2030 iSMA Orbit Committee International Social Marketing Association United Kingdom
Date Role Membership Country 2021 - ongoing Member European Association for the Study of Obesity United Kingdom 2021 - ongoing Member The Obesity Society United States 2021 - ongoing Member International Society of Behavioral Nutrition and Physical Activity United States 2021 - ongoing Member International Behavioral Trials Network United States 2020 - ongoing Member The Obesity Collective Australia 2016 - ongoing Member Australian and New Zealand Marketing Academy Australia 2016 - ongoing Member International Social Marketing Association United Kingdom 2016 - ongoing Member Australian Association of Social Marketing Australia 2015 - ongoing Member Australian Marketing Institute Australia 2012 - ongoing Member Golden Key International Honours Society Australia
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