Teaching Strengths
Prof Susan Freeman
Professor of International Business
School of Management
College of Business and Law
Eligible to supervise Masters and PhD - email supervisor to discuss availability.
Professor Susan Freeman Ph.D. (Marketing), MEdSts, BEco, (Monash University), and DipEd (Institute of Catholic Education) was appointed Professor of International Business in 2015 and the former Dean: Postgraduate and Professional Programs in the University of South Australia Business School (2015-2016). She provides leadership in the areas of international business research and postgraduate teaching and learning to ensure a culture that embraces both scholarship and excellence.
Susan was appointed Adjunct Professor for the Asia Pacific University of Technology and Innovation, Malaysia in 2023.
In 2019 she was appointed an Honorary Professor Macquarie University, Sydney, Australia in the Macquarie Business School in International Business where she works with colleagues and PhD students in the School of Management.
She was appointed as a Visiting Professor in International Business – Department of Management and International Business at the University of Aalborg, Denmark in 2018.
In 2023 she was awarded the UNISA Business School Distinguished Senior Researcher Staff Award (sole staff winner). In 2022, 2021 and 2018, she was awarded the UniSA Business School Staff Award of Research Excellence Commendation (for significant and sustained high-quality publications).
In 2021 she was awarded the Staff Award – Teaching Commendation Award - UniSA.
In 2020 she was awarded the UNISA Business School Staff Award for Excellence in Collaborative PhD supervision and in 2018 the UNISA Business School Staff Award for Research Excellence Commendation (for significant publications).
In 2018 she was awarded the UNISA Business School Staff Award of Research Excellence Commendation and 2018 Teaching and Learning Excellence Award – Curriculum Leadership (sole staff winner); and 2020, 2021 and 2018 Teaching and Learning Excellence Commendation (top 10% of teaching staff – with teaching evaluations in the highest bracket – “Overall satisfaction with the performance of the staff member”). In 2017, she was awarded the UniSA Business School Achievement in Teaching and Learning Excellence in the category of Students’ Voice – Postgraduate – Inside the Classroom the only staff member to be awarded in the post-graduate area.
Susan was appointed Associate Director of the Australian Centre for Asian Business (ACAB) in 2016-2019. She is Coordinator of Strategy, International Business and Entrepreneurship Research (SIBER) which she founded in 2016 residing within ACAB, UniSA Business School. Susan is a member of UniSA Centre for Workplace Excellence (CWeX) [cwex@unisa.edu.au].
Susan is a Member of the Board of the Hong Kong Research Grants Council (2014-); Vice-President (2014-2019) and Board Member of the Australia New Zealand International Business Association (ANZIBA) (2014-); Member of the Australian Institute of Company Directors (AICD) (2015-) and Member of the Board of the Council for International Trade and Commerce South Australia (CITCSA) (2018-). She was appointed to the Board of ATLAS AFMI, Associate Francophone de Management International as Ambassador of ATLAS AFMI in 2018 and renewed in 2021 and 2023.
Susan was appointed as Associate-Editor of International Marketing Review (201-3) and Rutgers Business Review (2015-). She sits on the Editorial Review Board of the Journal of Business Research (2015-), International Business Review (2017-) and the Journal of International Entrepreneurship (2015-). Susan was selected by the respective editors-in-chief and editorial boards because of her international research expertise across international marketing, international business and international entrepreneurship.
Susan's research interests include: digital transformation of smaller firms; international business strategy including early accelerated internationalising smaller firms; international entrepreneurship; parent-subsidiary company autonomy; services internationalisation; Corporate Social Responsibility and global business; and emerging markets, with a focus on the Asian region and on qualitative research. She is widely published in the fields of international business, management, entrepreneurship andmarketing in leading international journals including Journal of World Business, Industrial Marketing Management, Global Strategy Journal, Management International Review, Journal of International Marketing, Journal of Business Research, Journal of Business Ethics, International Business Review, International Human Resource Management, Asia Pacific Journal of Management, Personnel Review, Journal of Services Marketing, International Journal of Wine Business Research, Journal of Brand Management and International Marketing Review among others. Her research in the disciplines of international business, international entrepreneurship and international marketing have made seminal contributions, particularly in advancing theory in the field of rapid internationalising small new ventures and born-global (start-up) strategy; social network theory; and market selection and entry mode choice in emerging vs advanced economies.
From 2010 to 2014 she was Associate Professor of International Business at the University of Adelaide Business School, and Discipline Leader in International Business and Marketing, where she made major contributions to the enhancement of the research culture, established the International Business Research Group and a established a new Master of International Business program in 2011. In 2011 she was appointed as Associate Dean - Research for the Faculty of Professions. In 2014, she received the Faculty Executive Dean's Commendation for Excellence in Research. From 1995 to 2003 she was lecturer in Marketing; and 2004 to 2009 senior lecturer in Management at Monash University, Australia. From 1990 to 1995 she lived and lectured in the Netherlands and Austria, and also lectured in Belgium and Finland.
Professor Susan Freeman's research interests include: international business strategy including early accelerated internationalising smaller firms; digital transformation; international entrepreneurship; parent-subsidiary company autonomy; services internationalisation; Corporate Social Responsibility and global business; and emerging markets, with a focus on the Asian region and on qualitative research.
She is widely published in the fields of international business/management/entrepreneurship/marketing in leading international journals including Global Strategy Journal, Management International Review, Journal of World Business, Journal of International Marketing, Journal of Business Research, Journal of Business Ethics, International Business Review, International Human Resource Management, Asia Pacific Journal of Management, Journal of Services Marketing, International Journal of Wine Business Research, Journal of Brand Management and International Marketing Review among others.
Her research in the disciplines of international business, strategy; digital transformation; international entrepreneurship and international marketing have made seminal contributions, particularly in advancing theory in the field of internationalising small new ventures and born-global strategy; social network theory; and market selection and entry mode choice in emerging vs advanced economies.
Susan has received a number of competitive research grants from the European Union, Industry and Monash University and University of Adelaide and University of South Australia. She has conducted research with Australia Chamber of Commerce and Industry (ACCI) in Canberra and the UK Trade and Investment, British Consulate on international business in Melbourne, Australia.
Her research focus and PhD supervision covers four multi-disciplinary areas:
- Rapid internationalisation strategy for a) smaller to medium-sized firms (SMEs) and b) parent-subsidiary company autonomy;
- Barriers and strategies for digital transformation in SMEs;
- International Entrepreneurship and international new ventures (born globals) in knowledge-intensive high-tech sectors (service and manufacturing firms); and
- Globalisation and Trade and its impact on corporate responsibility for global business (CRS).
She has supervised to completion: +20 PhDs, 7 Masters by Research and 17 honours students and currently supervises 5 PhDs in International Business Strategy, Digital Transformation; Management and Marketing disciplines in the areas of smaller entrepreneurial rapid internationalisers; cross border international management; global supply chain; foreign direct investment; exporter strategies; CSR and Climate Action strategy; international buyer-seller relationships in emerging markets.
She is a co-supervisor (external) to PhD students at
1. LAREQUOI Research Centre in Management, ISM-IAE Graduate School University of Versailles Saint Quentin en Yvelines / Paris-Saclay, France;
2. School of Social Sciences, Faculty of Business Administration, Reykjavik, Iceland,
3. Department of Marketing and Management, Sydney University, Sydney, Australia,
4. University of Southern Cross, Brisbane, Queensland, Australia, and
5. Monash University, Melbourne, Australia.
In detail, her research covers a range of specific multi-disciplinary topics including: international business strategy, SME digital transformation, trade, globalisation, international entrepreneurship, international buyer-seller relationships, international human resource management, cross-cultural management, parent-subsidiary company autonomy, strategic management of international alliances and networks, organisational sustainability, ethics, and technology, knowledge transfer and innovation management. The comparison of advanced and emerging and developing markets of East and South Asia are of particular interest given our geographic location, with specialisation also occurring in Central and Eastern Europe and Latin America.
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Disability NOT Inability: The management control implications of workers living with intellectual disability, Accounting And Finance Association of Australia And New Zealand Limited, 28/06/2021 - 01/12/2023
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Australian Chamber of Industry and Commerce (ACCI) Trade Report 2020/2021, Australian Chamber of Commerce and Industry, 01/10/2020 - 31/03/2021
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ACCI Trade Report 2018, Australian Chamber of Commerce and Industry, 26/04/2018 - 31/05/2018
Courses I teach
- BUSS 5251 International Business (2025)
- BUSS 5300 Global Business Environment (2025)
- BUSS 5424 Strategic Thinking: Concepts and Tools (2025)
- BUSS 5425 Managing People and Organisations (2025)
- BUSS 5251 International Business (2024)
- BUSS 5300 Global Business Environment (2024)
| Date | Role | Research Topic | Program | Degree Type | Student Load | Student Name |
|---|---|---|---|---|---|---|
| 2025 | Principal Supervisor | - | Doctor of Philosophy | Doctorate | Full Time | Miss Jessica Flood |
| 2019 | Principal Supervisor | - | Doctor of Philosophy | Doctorate | Full Time | Mr Thomas Horatio John Cadd |
| Date | Role | Research Topic | Program | Degree Type | Student Load | Student Name |
|---|---|---|---|---|---|---|
| 2011 - 2014 | Co-Supervisor | Multiple Strategic Orientations and Business Performance: A Comprehensive Investigation of High-Tech Firms | Doctor of Philosophy | Doctorate | Full Time | Miss Joanne Ho |
| 2010 - 2014 | Co-Supervisor | Antecedents of service climate: Local vs. foreign service firms in an emerging market context | Doctor of Philosophy | Doctorate | Full Time | Mr Hung Hoang |
| 2010 - 2012 | Principal Supervisor | The Internationalisation of Immigrant Ethnic Entrepreneurs | Doctor of Philosophy | Doctorate | Full Time | Ms Melanie Jade Smans |
Available For Media Comment.