Steven Dunn

Dr Steven Dunn

Research Fellow

School of Marketing

College of Business and Law

Dr Steven Dunn is a Postdoctoral Research Fellow and Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science. His research interests include understanding pricing and promotion sales effects and investigating product category growth and decline. Dr Dunn’s research has been published in journals such as Journal of Retailing and Consumer Services, International Journal of Market Research and Australasian Marketing Journal.  

Year Citation
2025 Dunn, S., Nenycz Thiel, M., Graham, C., Dawes, J., Danenberg, N., Tanusondjaja, A., . . . McColl, B. (2025). How categories grow: the behavioural drivers of revenue growth. Journal of Business Research, 195(115385), 1-12.
DOI Scopus2
2025 Tanusondjaja, A., Nenycz Thiel, M., Dawes, J., Kennedy, R., & Dunn, S. (2025). Does size matter: how product assortment size is related to brand performance. Journal of Marketing Management, online(17-18), 1-27.
DOI
2024 McDonald, H., Dunn, S., Schreyer, D., & Sharp, B. (2024). Understanding consumer behaviour in evolving subscription markets-lessons from sports season tickets research. Journal of Service Management, 35(1), 89-107.
DOI
2024 Solly, J., Cohen, J., Dunn, S., & Stocchi, L. (2024). Managing wine product portfolios for growth. Wine & Viticulture Journal, 39(2), 75-76.
2022 Tanusondjaja, A., Graham, C., Dunn, S., Nenycz Thiel, M., & McColl, B. (2022). A rising tide lifts all boats: the role of share and category changes in managing organic sales growth. Journal of Strategic Marketing, 30(6), 588-605.
DOI
2021 Dunn, S., Graham, C., Nenycz Thiel, M., & Tanusondjaja, A. (2021). Investigating undercurrents of stationarity and growth with long-term panel data. International Journal of Market Research, 63(6), 786-809.
DOI
2021 Tanusondjaja, A., Dunn, S., & Miari, C. (2021). Examining manufacturer concentration metrics in consumer packaged goods. International Journal of Market Research, 63(4), 471-493.
DOI
2020 Dunn, S., Dawes, J., & Bogomolova, S. (2020). The effects of competitive context on consumer response to price changes. Journal of Marketing Management, 36(7-8), 608-632.
DOI
2016 Bogomolova, S., Tan, P. J., Dunn, S. P., & Bizjak Mikic, M. (2016). Understanding the factors that influence patient satisfaction with ambulance services. Health marketing quarterly, 33(2), 163-180.
DOI
2015 Bogomolova, S., Dunn, S., Trinh, G., Taylor, J., & Volpe, R. (2015). Price promotion landscape in the US and UK: depicting retail practice to inform future research agenda. Journal of retailing and consumer services, 25, 1-11.
DOI Scopus49 WoS44
2015 Greenacre, L., Dunn, S., & Mocanu, A. (2015). Heterogeneity in the consistency of best-worst scale responses. Australasian marketing journal, 23(3), 227-234.
DOI
2015 Greenacre, L., Tanusondjaja, A. T., Dunn, S., & Page, B. (2015). Using choice experiments to find double jeopardy patterns. International journal of market research, 57(5), 1-14.
DOI

  • How Brands Grow Live! for Executives - Singapore - 2025, B Brand Advisory Pty Ltd, 01/11/2024 - 31/10/2025

  • Lipton - MISC - Evidence-based deep dive into Lipton Brands performance in Pakistan, LIPTON Teas and Infusions, 15/07/2024 - 30/06/2025

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