Steven Dunn

Dr Steven Dunn

Research Fellow

Office of Business and Law

College of Business and Law

Eligible to supervise Masters and PhD - email supervisor to discuss availability.

Dr Steven Dunn is a Postdoctoral Research Fellow and Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science. His research interests include understanding pricing and promotion sales effects and investigating product category growth and decline. Dr Dunn’s research has been published in journals such as Journal of Retailing and Consumer Services, International Journal of Market Research and Australasian Marketing Journal.  

Year Citation
2026 Barker-Trowse, A., Dunn, S., Graham, C., Sharp, B., & Corsi, A. M. (2026). Tiny brands, big challenges: The limits of loyalty and the role of penetration in driving growth. Journal of Business Research, 204, 13 pages.
DOI
2025 Dunn, S., Nenycz Thiel, M., Graham, C., Dawes, J., Danenberg, N., Tanusondjaja, A., . . . McColl, B. (2025). How categories grow: the behavioural drivers of revenue growth. Journal of Business Research, 195(115385), 1-12.
DOI Scopus2 WoS2
2025 Tanusondjaja, A., Nenycz Thiel, M., Dawes, J., Kennedy, R., & Dunn, S. (2025). Does size matter: how product assortment size is related to brand performance. Journal of Marketing Management, online(17-18), 1-27.
DOI Scopus1 WoS1
2024 McDonald, H., Dunn, S., Schreyer, D., & Sharp, B. (2024). Understanding consumer behaviour in evolving subscription markets-lessons from sports season tickets research. Journal of Service Management, 35(1), 89-107.
DOI Scopus14 WoS13
2024 Solly, J., Cohen, J., Dunn, S., & Stocchi, L. (2024). Managing wine product portfolios for growth. Wine & Viticulture Journal, 39(2), 75-76.
2022 Tanusondjaja, A., Graham, C., Dunn, S., Nenycz Thiel, M., & McColl, B. (2022). A rising tide lifts all boats: the role of share and category changes in managing organic sales growth. Journal of Strategic Marketing, 30(6), 588-605.
DOI Scopus4 WoS4
2021 Dunn, S., Graham, C., Nenycz Thiel, M., & Tanusondjaja, A. (2021). Investigating undercurrents of stationarity and growth with long-term panel data. International Journal of Market Research, 63(6), 786-809.
DOI Scopus9 WoS9
2021 Tanusondjaja, A., Dunn, S., & Miari, C. (2021). Examining manufacturer concentration metrics in consumer packaged goods. International Journal of Market Research, 63(4), 471-493.
DOI Scopus6 WoS7
2020 Dunn, S., Dawes, J., & Bogomolova, S. (2020). The effects of competitive context on consumer response to price changes. Journal of Marketing Management, 36(7-8), 608-632.
DOI Scopus8 WoS5
2016 Bogomolova, S., Tan, P. J., Dunn, S. P., & Bizjak Mikic, M. (2016). Understanding the factors that influence patient satisfaction with ambulance services. Health marketing quarterly, 33(2), 163-180.
DOI Scopus5 Europe PMC3
2015 Bogomolova, S., Dunn, S., Trinh, G., Taylor, J., & Volpe, R. (2015). Price promotion landscape in the US and UK: depicting retail practice to inform future research agenda. Journal of retailing and consumer services, 25, 1-11.
DOI Scopus49 WoS44
2015 Greenacre, L., Dunn, S., & Mocanu, A. (2015). Heterogeneity in the consistency of best-worst scale responses. Australasian marketing journal, 23(3), 227-234.
DOI Scopus1 WoS1
2015 Greenacre, L., Tanusondjaja, A. T., Dunn, S., & Page, B. (2015). Using choice experiments to find double jeopardy patterns. International journal of market research, 57(5), 1-14.
DOI Scopus11 WoS10

Date Role Research Topic Program Degree Type Student Load Student Name
2025 Co-Supervisor Wolf Blass Foundation Scholarshi Master of Research (Marketing) Master Full Time Ms Tammie Matthews
2025 Principal Supervisor Unpacking the packs: How pack sizes compete and who do they appeal to? Master of Research (Marketing) Master Full Time Ms Ashlyn Kernot

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