Dr Song Yang is a lecturer of International Management at the University of South Australia Business School and a marketing scientist at Ehrenberg-Bass Institute for Marketing Science, which focuses on testing the generalizability of marketing theories around the world. Dr Yang holds a Bachelor of Economics and a Master of Economics from Renmin University of China in Beijing, and a PhD in Marketing from the University of Western Australia. He has worked for over ten years in China, teaching product management and marketing courses in various Chinese universities. He worked as Regional Research Project Coordinator for Procter and Gamble (Guangzhou) and Senior Advisor for Kunming Fench market research agency before coming to Australia.
Dr Yang has published widely in academic journals and his research interests include consumer behaviour under the cultural influence, consumer value changes in China, research methodology in marketing, and cross-cultural management. Dr Yang is also a researcher in the UniSA Business School’s Australian Centre for Asian Business (ACAB), which aims to broaden the Australian understanding of the diverse Asian business environment.
Dr Yang teaches international marketing, global marketing, marketing analytics, China study tour courses and has successfully guided four students through their PhD programs. With his extensive industry experience in China, he is ideally placed to help Australian business connect with, and understand, Asian business practices.