APrf Rob Hallak
Associate Professor of Management
Office of Business and Law
College of Business and Law
Dr Rob Hallak (PhD, GAICD) is an Associate Professor in Management, and Executive Director of the Centre for Enterprise Dynamics in Global Economies (C-EDGE). He is internationally recognised for his expertise in entrepreneurship and business performance in the tourism industry. He has authored/co-authored over 80 publications including journal articles, book chapters, conference papers and industry reports. He is the author of the book ‘Managing Tourism Enterprises: Start-up, Growth and Resilience’, CABI Publishing: UK.
Selected projects and consultancies include:
Impacts of technology investment on tourism growth and employment - in collaboration with Regional Australia Institute.
What are the most effective ways of building business resilience in regional communities - in collaboration with Regional Australia Institute.
Destination image, visitor motivations and marketing strategies for Botanic Gardens – in collaboration with SA Department for Environment and Water.
Efficiencies and service delivery in local government caravan parks – in collaboration with Local Government Association of South Australia (LGASA).
Social capital and business performance in small and medium sized tourism enterprises in New Zealand- in collaboration with University of Otago
Tourism destination competitiveness: analysis and strategy of the Miyagi Zao Mountains area in Japan- in collaboration with Tohoku Gakuin University, Japan.
Dr Hallak has a BBus, Master of Business (Tourism), and PhD in Business & Management. His Doctoral thesis -“Examining the place identity-performance relationship among tourism entrepreneurs” - was awarded a scholarship from the Cooperative Research Centre (CRC) for Sustainable Tourism. Dr Hallak is a graduate of the Australian Institute of Company Directors (GAICD) and has completed a Certificate in Performance Leadership from Cornell University.
Prior to working in academia, Dr Hallak spent five years in the restaurant industry in managerial positions. He has lived and worked in several countries including Japan, Singapore, Dubai and Vietnam. Rob completed the Asian Studies Program at Kansai Gaidai University, Japan as a scholarship recipient. Following his graduation from Japan, Rob moved to Singapore where he undertook the position of Marketing Executive for a major events management company with offices in Singapore and Sydney. His responsibilities included the project management of large scale events for Govt and multinational organisations including Tiffany and Co., Lido Aeronautical Services, WH Smith, Plaza Singapura and the International Trade Institute of Singapore. Dr Hallak also spent time in Ho Chi Minh City where he consulted for PEB Steel, one of the largest steel-building developers in South-East Asia.
| Date | Position | Institution name |
|---|---|---|
| 2026 - ongoing | Associate Professor in Management | Adelaide University |
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BGANZ Visitor Experience Surveys 2024, Australian National Botanic Gardens, 10/06/2024 - 31/12/2024
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Wagga Wagga City Council VSQ 2024, Wagga Wagga City Council, 04/03/2024 - 31/07/2024
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Australian Arid Lands Botanic Garden VSQ 2023, Friends of The Australian Arid Lands Botanic Garden, 23/10/2023 - 31/05/2024
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Australian National Botanic Gardens VSQ 2023, Australian National Botanic Gardens, 23/03/2023 - 30/11/2023
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Visitor service quality, destination image, and tourism marketing strategies for Botanic Gardens in South Australia (external partner contribution), SA Dept of Environment Water and Natural Resources, 20/06/2019 - 31/05/2021
Programs I'm associated with
- DMMC - Master of Management (Arts and Cultural Management)
- DMMA - Master of Business Administration