APrf Rob Hallak

Associate Professor of Management

Office of Business and Law

College of Business and Law


Dr Rob Hallak (PhD, GAICD) is an Associate Professor in Management, and Executive Director of the Centre for Enterprise Dynamics in Global Economies (C-EDGE).  He is internationally recognised for his expertise in entrepreneurship and business performance in the tourism industry. He has authored/co-authored over 80 publications including journal articles, book chapters, conference papers and industry reports. He is the author of the book ‘Managing Tourism Enterprises: Start-up, Growth and Resilience’, CABI Publishing: UK.

Selected projects and consultancies include:
Impacts of technology investment on tourism growth and employment - in collaboration with Regional Australia Institute.
What are the most effective ways of building business resilience in regional communities - in collaboration with Regional Australia      Institute.
Destination image, visitor motivations and marketing strategies for Botanic Gardens – in collaboration with SA Department for Environment and Water.
Efficiencies and service delivery in local government caravan parks – in collaboration with Local Government Association of South Australia (LGASA).
Social capital and business performance in small and medium sized tourism enterprises in New Zealand- in collaboration with University of Otago
Tourism destination competitiveness: analysis and strategy of the Miyagi Zao Mountains area in Japan- in collaboration with Tohoku Gakuin University, Japan.

Dr Hallak has a BBus, Master of Business (Tourism), and PhD in Business & Management. His Doctoral thesis -“Examining the place identity-performance relationship among tourism entrepreneurs” - was awarded a scholarship from the Cooperative Research Centre (CRC) for Sustainable Tourism. Dr Hallak is a graduate of the Australian Institute of Company Directors (GAICD) and has completed a Certificate in Performance Leadership from Cornell University.  
Prior to working in academia, Dr Hallak spent five years in the restaurant industry in managerial positions.  He has lived and worked in several countries including Japan, Singapore, Dubai and Vietnam.  Rob completed the Asian Studies Program at Kansai Gaidai University, Japan as a scholarship recipient. Following his graduation from Japan, Rob moved to Singapore where he undertook the position of Marketing Executive for a major events management company with offices in Singapore and Sydney. His responsibilities included the project management of large scale events for Govt and multinational organisations including Tiffany and Co., Lido Aeronautical Services, WH Smith, Plaza Singapura and the International Trade Institute of Singapore. Dr Hallak also spent time in Ho Chi Minh City where he consulted for PEB Steel, one of the largest steel-building developers in South-East Asia.

Date Position Institution name
2026 - ongoing Associate Professor in Management Adelaide University

Year Citation
2025 Lun, P., Cheong, C. S., Hallak, R., Mihaylov, G., & Zurbruegg, R. (2025). Entrepreneurial orientation, board tenure and the financial performance of hospitality firms. International Journal of Hospitality Management, 126(104002), 104002-1-104002-11.
DOI Scopus1 WoS2
2025 Dias, Á., Hallak, R., & Patuleia, M. (2025). Entrepreneurial passion: a key driver of social innovations for tourism firms. Entrepreneurship research journal, 15(1), 65-89.
DOI
2025 Matsuoka, K., Hallak, R., & Lee, C. (2025). Predictors of food waste management practices in the foodservice sector: a latent profile analysis of businesses in Japan. British Food Journal, 127(13), 737-759.
DOI
2025 Lee, C., Abdullah, T., Hallak, R., & Kallmuenzer, A. (2025). Hospitality on the streets: a mixed-method study of Indonesian street food micro-enterprises. International Journal of Hospitality Management, 130(104236), 1-12.
DOI Scopus1
2025 O'Connor, P., Esfandiar, K., & Hallak, R. (2025). Resilience for hospitality and tourism enterprises: a review and directions for future research. Tourism Analysis, 30(1), 5-22.
DOI Scopus5
2024 Ngo, M. S. M., Mustafa, M. J., Lee, C., & Hallak, R. (2024). Managerial coaching and taking charge at work: the mediating roles of work engagement and role breadth self-efficacy. Journal of Organizational Effectiveness: People and Performance, online, 1-25.
DOI Scopus4
2024 Dias, Á., Palacios Florencio, B., & Hallak, R. (2024). Drivers of social innovation for tourism enterprises: a study on lifestyle entrepreneurship. Journal of Sustainable Tourism, 32(10), 2141-2158.
DOI
2024 Mustafa, M. J., Hallak, R., Lee, C., & Manshor, S. S. B. S. (2024). Leaders' coaching behaviors and the emotional exhaustion of hotel frontline supervisors: examining the serial mediating effects of taking charge and work engagement. Journal of Human Resources in Hospitality & Tourism, 23(3), 386-412.
DOI Scopus3
2023 Yildiz, M., Pless, N., Ceyhan, S., & Hallak, R. (2023). Responsible Leadership and Innovation during COVID-19: Evidence from the Australian Tourism and Hospitality Sector. Sustainability, 15(6, article no. 4922), 1-22.
DOI
2023 Dias, A., Gonzalez Rodriguez, R. M., & Hallak, R. (2023). Nascent entrepreneurship: a critical perspective and research agenda in tourism and hospitality. International Journal of Contemporary Hospitality Management, 35(7), 2527-2544.
DOI
2023 Hallak, R., Lee, C., & Mustafa, M. (2023). Editorial: The psychology of tourism entrepreneurs. Frontiers in Psychology, 13(1119778), 1-3.
DOI
2023 Yan, J., Zhang, S., & Hallak, R. (2023). Mental health and well-being of tourism entrepreneurs during times of crisis. Tourism Analysis, 28(1), 147-153.
DOI Scopus3 WoS2
2022 Murayama, T., Brown, G., Hallak, R., & Matsuoka, K. (2022). Tourism destination competitiveness: analysis and strategy of the Miyagi Zaō Mountains area, Japan. Sustainability, 14(15, article no. 9124), 1-18.
DOI
2022 Hallak, R., Onur, I., & Lee, C. (2022). Consumer demand for healthy beverages in the hospitality industry: examining willingness to pay a premium, and barriers to purchase. PLoS one, 17(5, article no. e0267726), 1-22.
DOI Scopus12 Europe PMC1
2021 Hallak, R., Lee, C., & Onur, I. (2021). Health star ratings and beverage purchase intentions: a study of Australian and New Zealand hospitality consumers. Foods, 10(11), 1-16.
DOI Scopus4 Europe PMC2
2020 Assaker, G., Hallak, R., & O'Connor, P. (2020). Examining heterogeneity through response-based unit segmentation in PLS-SEM: a study of human capital and firm performance in upscale restaurants. Current issues in tourism, 23(2), 137-152.
DOI Scopus27 WoS25
2020 Assaker, G., Hallak, R., & El Haddad, R. (2020). Consumer usage of online travel reviews: expanding the unified theory of acceptance and use of technology 2 model. Journal of vacation marketing, 26(2), 149-165.
DOI
2020 Hallak, R., Lee, C., & Onur, I. (2020). Examining healthy beverages in the hospitality industry: evidence from Australia and New Zealand. British food journal, 122(2), 365-379.
DOI Scopus6
2020 Lee, C., & Hallak, R. (2020). Investigating the effects of offline and online social capital on tourism SME performance: a mixed-methods study of New Zealand entrepreneurs. Tourism Management, 80(104128), 1-14.
DOI
2019 Akbar, S., & Hallak, R. (2019). Identifying business practices promoting sustainability in Aboriginal tourism enterprises in remote Australia. Sustainability, 11(17), 1-18.
DOI
2019 Lee, C., Hallak, R., & Sardeshmukh, S. R. (2019). Creativity and innovation in the restaurant sector: supply-side processes and barriers to implementation. Tourism management perspectives, 31, 54-62.
DOI Scopus81
2018 Hallak, R., Assaker, G., & El Haddad, R. (2018). Re-examining the relationships among perceived quality, value, satisfaction, and destination loyalty: a higher-order structural model. Journal of vacation marketing, 24(2), 118-135.
DOI
2018 Hallak, R., Assaker, G., O'Connor, P., & Lee, C. (2018). Firm performance in the upscale restaurant sector: the effects of resilience, creative self-efficacy, innovation and industry experience. Journal of retailing and consumer services, 40, 229-240.
DOI Scopus134 WoS118
2017 Lee, C., & Hallak, R. (2017). Investigating the moderating role of education on a structural model of restaurant performance using multi-group PLS-SEM analysis. Journal of business research, 88, 298-305.
DOI Scopus86
2017 Matsuoka, K., Hallak, R., Murayama, T., & Akiike, A. (2017). Examining the effects of perceived quality, value, satisfaction, and destination loyalty in Shiogama, Japan. Tourism review international, 21(1), 3-16.
DOI
2016 Sreih, J. F., Assaker, G., & Hallak, R. (2016). Entrepreneurial experience, support for community and family firm performance: a cross-study of product and service-based family businesses. Contemporary management research, 12(4), 467-496.
DOI
2016 Hallak, R., McCabe, V. S., Brown, G., & Assaker, G. (2016). Segmenting meeting and event management organizations based on business performance. Event management, 20(3), 383-393.
DOI
2016 Assaker, G., & Hallak, R. (2016). Detecting latent classes in tourism data through response-based unit segmentation (REBUS) in Pls-Sem. Tourism analysis, 21(6), 661-668.
DOI
2016 Liu, Z., Huang, S. S., Hallak, R., & Liang, M. (2016). Chinese consumers' brand personality perceptions of tourism real estate firms. Tourism management, 52, 310-326.
DOI Scopus32
2016 Karkoulian, S., Assaker, G., & Hallak, R. (2016). An empirical study of 360-degree feedback, organizational justice, and firm sustainability. Journal of business research, 69(5), 1862-1867.
DOI
2016 Fakih, K., Assaker, G., Assaf, A. G., & Hallak, R. (2016). Does restaurant menu information affect customer attitudes and behavioral intentions? A cross-segment empirical analysis using PLS-SEM. International journal of hospitality management, 57, 71-83.
DOI
2016 Lee, C., Hallak, R., & Sardeshmukh, S. (2016). Innovation, entrepreneurship, and restaurant performance: a higher-order structural model. Tourism Management, 53, 215-228.
DOI Scopus211
2016 Lee, C., Sardeshmukh, S. R., & Hallak, R. (2016). A qualitative study of innovation in the restaurant industry. Anatolia, 27(3), 367-376.
DOI Scopus18
2016 Lee, C., Hallak, R., & Sardeshmukh, S. R. (2016). Drivers of success in independent restaurants: a study of the Australian restaurant sector. Journal of hospitality and tourism management, 29, 99-111.
DOI Scopus33
2015 Assaker, G., Hallak, R., & Assaf, A. G. (2015). Validating a structural model of destination image, satisfaction, and loyalty across gender and age: multigroup analysis with PLS-SEM. Tourism analysis, 20(6), 577-591.
DOI
2015 Haddad, R. E., Hallak, R., & Assaker, G. (2015). Price fairness perceptions and hotel customers' behavioral intentions. Journal of vacation marketing, 21(3), 262-276.
DOI
2014 Assaker, G., Hallak, R., Vinzi, V. E., & O'Connor, P. (2014). An empirical operationalization of countries' destination competitiveness using partial least squares modeling. Journal of Travel Research, 53(1), 26-43.
DOI Scopus65 WoS45
2014 Assaker, G., & Hallak, R. (2014). Segmenting the travel market based on the tourists' need for novelty: insights and implications for Mediterranean destinations. Journal of tourism challenges and trends, 7(1), 27-44.
2014 Hallak, R., Assaker, G., & O'Connor, P. (2014). Are family and nonfamily tourism businesses different? An examination of the entrepreneurial self-efficacy-entrepreneurial performance relationship. Journal of hospitality & tourism research, 38(3), 388-413.
DOI Scopus72 WoS64
2013 Hallak, R., Assaker, G., & Lee, C. (2013). Tourism entrepreneurship performance: the effects of place identity, self-efficacy, and gender. Journal of travel research, 54(1), 36-51.
DOI Scopus136
2013 Hallak, R., Assaker, G., & O'Connor, P. (2013). Profiling tourism SMEs according to owners' support for community: a cluster analysis approach. Tourism Analysis, 18(6), 691-705.
DOI Scopus6 WoS4
2013 Assaker, G., Hallak, R., O'Connor, P., & Vinzi, V. E. (2013). Partial least squares path modelling (PLSPM): a new direction for research in tourism and hospitality. Journal of travel and tourism research, 13(1/2), 158-179.
2013 Hallak, R., Brown, G., & Lindsay, N. (2013). Examining tourism SME owners' place attachment, support for community and business performance: the role of the enlightened self-interest model. Journal of Sustainable Tourism, 21(5), 658-678.
DOI Scopus45 WoS34
2013 Assaker, G., & Hallak, R. (2013). Moderating effects of tourists' novelty-seeking tendencies on destination image, visitor satisfaction and short- and long-term revisit intentions. Journal of travel research, 52(5), 600-613.
DOI
2012 Assaker, G., & Hallak, R. (2012). European travelers' return likelihood and satisfaction with Mediterranean sun-and-sand destinations: a Chi-square automatic identification detector-based segmentation approach. Journal of vacation marketing, 18(2), 105-120.
DOI
2012 Assaker, G., & Hallak, R. (2012). Examining a supply-side predictive model in tourism using partial least squares path modeling: an empirical analysis at the country aggregate level. Tourism analysis, 17(5), 587-599.
DOI
2012 Hallak, R., Brown, G., & Lindsay, N. (2012). The place identity - performance relationship among tourism entrepreneurs: A structural equation modelling analysis. Tourism Management, 33(1), 143-154.
DOI Scopus186 WoS164
2012 Assaker, G., Huang, S., & Hallak, R. (2012). Applications of partial least squares structural equation modeling in tourism research: a methodological review. Tourism analysis, 17(5), 679-686.
DOI Scopus38
2012 Hallak, R., & Assaker, G. (2012). Family vs. non-family business owners' commitment to their town: a multigroup invariance analysis. Asia Pacific journal of tourism research, 18(6), 618-636.
DOI
2011 Hallak, R., Lindsay, N., & Brown, G. (2011). Examining the role of entrepreneurial experience and entrepreneurial self-efficacy on SMTE performance. Tourism Analysis, 16(5), 583-599.
DOI Scopus49 WoS45

Year Citation
2025 Hallak, R. (2025). Entrepreneurial leadership in tourism and hospitality. In R. Hallak, M. J. Mustafa, & C. Lee (Eds.), Source details - Title: Leadership in Tourism and Hospitality (pp. 224-237). UK: Edward Elgar Publishing.
DOI
2025 Hallak, R., Mustafa, M. J., & Lee, C. (2025). An introduction to leadership in tourism and hospitality. In Source details - Title: Leadership in Tourism and Hospitality (pp. 1-14). US: Edward Elgar Publishing.
DOI
2024 Hallak, R., & Lee, C. (2024). An introduction to tourism entrepreneurship. In R. Hallak, & C. Lee (Eds.), Source details - Title: Handbook of Tourism Entrepreneurship (pp. 2-9). UK: Edward Elgar Publishing.
DOI Scopus1
2024 Lee, C., Hallak, R., & Shaheer, I. (2024). Human capital, social capital, and psychological capital of tourism entrepreneurs. In R. Hallak, & C. Lee (Eds.), Source details - Title: Handbook of Tourism Entrepreneurship (pp. 56-68). UK: Edward Elgar Publishing.
DOI Scopus5
2024 Hallak, R. (2024). Identity of place, place identity, and tourism entrepreneurship. In R. Hallak, & C. Lee (Eds.), Source details - Title: Handbook of Tourism Entrepreneurship (pp. 276-286). UK: Edward Elgar Publishing.
DOI
2024 O'Connor, A., Hallak, R., Soosay, C., & Mandrell, J. (2024). Conceptualizing regional entrepreneurial ecosystem resilience: A governance perspective. In R. Huggins, F. Kitagawa, D. Prokop, C. Theodoraki, & P. Thompson (Eds.), Entrepreneurial Ecosystems in Cities and Regions: Emergence, Evolution, and Future (pp. 422-439). UK: Oxford University Press.
DOI Scopus2
2017 Hallak, R., & Assaker, G. (2017). Using partial least squares structural equation modeling (PLS-SEM) to examine complex models in tourism research. In M. Uysal, Z. Schwartz, & E. Sirakaya-Turk (Eds.), Source details - Title: Management science in hospitality and tourism: theory, practice and applications (pp. 99-123). Canada: CRC Press.
2008 Hallak, R. (2008). Case Study: The importance of internal and external communications strategies for the success of the Adelaide Airport. In Source details - Title: Tourism Marketing: an Asia-Pacific Perspective (pp. 294-296). Australia: Joihn Wiley & Sons.

Year Citation
2013 McCabe, V., Hallak, R., & Brown, G. (2013). Business practices and characteristics of meeting and event organisations : findings and observations from an Australian study. In Making waves : International Conference on Events and 10th AEME Forum (pp. 277-282). United Kingdom: Bournemouth University.
2013 Assaker, G., & Hallak, R. (2013). Identifying travel market segments based on tourists' need for novelty: a cluster analysis of Mediterranean destination travelers. In Proceedings of the Second International Conference on Emerging Research Paradigms in Business and Social Sciences (ERPBSS) (pp. 1-20). Dubai, United Arab Emirates: Middlesex University Dubai.
2013 Lee, C., Hallak, R., & Sardeshmukh, S. R. (2013). Innovation as a driver of performance in small tourism businesses. In Proceedings of the Second International Conference on Emerging Research Paradigms in Business and Social Sciences (ERPBSS) (pp. 1-19). Dubai, United Arab Emirates: Middlesex University Dubai.
2012 Hallak, R., & Assaker, G. (2012). Family vs non-family owned enterprises in tourism: examining business owners' commitment to their town. In C. Lade, & L. Melsen (Eds.), CAUTHE 2012: The new golden age of tourism and hospitality; Book 1; Proceedings of the 22nd Annual Conference (pp. 264-274). Australia: La Trobe University.
2012 Lee, C., Hallak, R., & Sardeshmukh, S. R. (2012). Antecedents of business performance in small tourism firms: a conceptual framework and research propositions. In Proceedings of the 25th Australasian Finance and Banking Conference 2012. Australia: University of New South Wales.
2011 Hallak, R., & Brown, G. P. (2011). Examining SMTE owners' support for their communities. In Proceedings of the CAUTHE 2011 : 21st National Conference: Tourism : Creating a Brilliant Blend (pp. 1105-1112). Adelaide, South Australia: School of Management, University of South Australia.
2008 Hallak, R. (2008). Examining the Relationship between Entrepreneurial Self-efficacy and Entrepreneurial Performance: Evidence from SMTEs in South Australia. In S. Richardson (Ed.), Tourism and Hospitality Research, Training and Practice: Where the `bloody hell are we/ Proceedings of the 18th Annual Council for Australian University Tourism & Hospitality Education (CAUTHE) conference. Gold Coast, Australia: Griffith University.
2007 Hallak, R. (2007). Applying Place Identity Theory to the Study of Small and Medium Tourism Enterprises. In I. McDonnell, S. Grabowski, & R. March (Eds.), Proceedings of the CAUTHE 2007 Conference: Tourism-Past Achievements, Future Challenges. Sydney, Australia: University of Technology, Sydney.
  • BGANZ Visitor Experience Surveys 2024, Australian National Botanic Gardens, 10/06/2024 - 31/12/2024

  • Wagga Wagga City Council VSQ 2024, Wagga Wagga City Council, 04/03/2024 - 31/07/2024

  • Australian Arid Lands Botanic Garden VSQ 2023, Friends of The Australian Arid Lands Botanic Garden, 23/10/2023 - 31/05/2024

  • Australian National Botanic Gardens VSQ 2023, Australian National Botanic Gardens, 23/03/2023 - 30/11/2023

  • Visitor service quality, destination image, and tourism marketing strategies for Botanic Gardens in South Australia (external partner contribution), SA Dept of Environment Water and Natural Resources, 20/06/2019 - 31/05/2021

Programs I'm associated with

  • DMMC - Master of Management (Arts and Cultural Management)
  • DMMA - Master of Business Administration

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