AI is getting incredibly good at persuading people, but almost everything we know about how it does this comes from a Western, English-speaking perspective. I am interested in building a culturally aware theory of AI persuasion. Instead of assuming one communication style works globally, I study how cultural values and different languages change how we respond to AI-generated persuasive messages. This is also fundamental to AI fairness in that if technology is going to be global, fairness means it shouldn't just force-feed translated Western defaults to the rest of the world. It needs to genuinely understand who it is talking to.