Nurhafihz Noor

Adelaide Business School

Faculty of the Professions


Dr Nurhafihz Noor is a sessional academic and consultant. His PhD investigated the impact of artificial intelligence on service quality and consumer well-being. His research interests include services marketing, cultural psychology, Islamic marketing, technology adoption, sustainability and well-being. He has published in the Australasian Marketing Journal, the Journal of Computer Information Systems and the International Journal of Islamic Marketing and Branding. He completed his BBA at NUS, his MSc at UCD, and his PhD in marketing under a full scholarship at the University of Adelaide. Further, he has a decade of industry experience across the public and private sectors, and is a Fellow in several professional associations (FCIM, FCMI, FIDM).

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  • Appointments

    Date Position Institution name
    2020 Academic Tutor University of Adelaide
    2019 Freelance Analyst Euromonitor International
    2017 - 2018 Adjunct Lecturer (TMC Academy) University of Northampton
    2017 - 2018 Research and Training CrescentRating
    2016 - 2017 Chief Executive Officer Byherbs
    2014 - 2016 Asset Manager (Strategic Marketing) Warees Investments
    2008 - 2014 Manager, Asset Development Muis (Statutory Board)
  • Language Competencies

    Language Competency
    Arabic Can speak and understand spoken
    English Can read, write, speak, understand spoken and peer review
    Malay Can read, write, speak and understand spoken
  • Education

    Date Institution name Country Title
    2018 - 2021 University of Adelaide Australia Doctor of Philosophy
    2016 University College Dublin Ireland Master of Science (Marketing)
    2008 National University of Singapore Singapore Bachelor of Business Administration with Merit
  • Certifications

    Date Title Institution name Country
    2015 Chartered Marketer Chartered Institute of Marketing UK
    2015 Advanced Certificate in Training and Assessment Singapore Workforce Development Agency
  • Research Interests

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  • Journals

    Year Citation
    2016 Noor, N., Don, P. A. K., & Cassidy, J. (2016). Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore. International Journal of Islamic Marketing and Branding, 1(4), 366.
    DOI
    Noor, N., Rao Hill, S., & Troshani, I. (n.d.). Recasting Service Quality for AI-Based Service. Australasian Marketing Journal, 183933492110050.
    DOI
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  • Memberships

    Date Role Membership Country
    2013 - ongoing Member Chartered Institute of Marketing United Kingdom
  • Editorial Boards

    Date Role Editorial Board Name Institution Country
    2019 - ongoing Board Member Journal of Islamic Marketing Emerald Publishing United Kingdom
    2019 - ongoing Board Member International Journal of Islamic Marketing and Branding Inderscience Publishers Switzerland
  • Presentation

    Date Topic Presented at Institution Country
    2019 - 2019 Investigating the Service Quality of Artificial Intelligence Service Agents Frontiers in Service 2019 INFORMS, the American Marketing Association, and the Center for Excellence in Service at the University of Maryland Singapore

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