Nurhafihz Noor

Nurhafihz Noor

Higher Degree by Research Candidate

Adelaide Business School

Faculty of the Professions

I graduated with a BBA with Merit in marketing from the National University of Singapore, and an MSc in marketing from the University College Dublin. As a practitioner, I have a decade of experience in various industries managing marketing communications, public relations, advertising and brand governance. This began in the public sector in the areas of donations management and education. I then ventured to the private sector in markets related to endowment properties, health and wellness, and halal travel and tourism.

I am also a Chartered Marketer (UK) and hold an Advanced Certificate in Training and Assessment (ACTA). In 2018, I was awarded the Adelaide Scholarship International to pursue a PhD in marketing at the University of Adelaide Australia. My current research focuses on the impact of Artificial Intelligence on services and users.

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  • Education
    Date Institution name Country Title
    2016 University College Dublin Ireland Master of Science (Marketing)
    2008 National University of Singapore Singapore Bachelor of Business Administration with Merit

  • Certifications
    Date Title Institution name Country
    2015 Chartered Marketer Chartered Institute of Marketing UK —
    2015 Advanced Certificate in Training and Assessment Singapore Workforce Development Agency —
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  • Journals
    Year Citation
    2016 Noor, N., Don, P. A., & Cassidy, J. (2016). Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore. International Journal of Islamic Marketing and Branding, 1(4), 366.
    DOI
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  • Memberships
    Date Role Membership Country
    2013 - ongoing Member Chartered Institute of Marketing United Kingdom
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