Nurhafihz Noor

Nurhafihz Noor

Higher Degree by Research Candidate

Adelaide Business School

Faculty of the Professions


I am a recipient of the ASI scholarship from the University of Adelaide. My current PhD research focuses on the impact of Artificial Intelligence on services and consumers. Previously, I graduated with a BBA and MSc in marketing.

My career began over a decade ago and spans both public and private sectors in various industries. These roles included managing marketing communications, public relations, advertising, branding, strategy and research.

I am a Chartered Marketer (UK) and hold an Advanced Certificate in Training and Assessment (ACTA). Besides research, speaking and writing, I contribute as a council member and advisor for various organizations.

If you have a project we can work on together, please get in touch.

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  • Appointments

    Date Position Institution name
    2019 Freelance Analyst Euromonitor International
    2017 - 2018 Adjunct Lecturer (TMC Academy) University of Northampton
    2017 - 2018 Research and Training CrescentRating
    2016 - 2017 Chief Executive Officer Byherbs
    2014 - 2016 Asset Manager (Strategic Marketing) Warees Investments
    2008 - 2014 Manager, Asset Development Muis (Statutory Board)
  • Language Competencies

    Language Competency
    Arabic Can speak and understand spoken
    English Can read, write, speak, understand spoken and peer review
    Malay Can read, write, speak and understand spoken
  • Education

    Date Institution name Country Title
    2016 University College Dublin Ireland Master of Science (Marketing)
    2008 National University of Singapore Singapore Bachelor of Business Administration with Merit
  • Certifications

    Date Title Institution name Country
    2015 Chartered Marketer Chartered Institute of Marketing UK
    2015 Advanced Certificate in Training and Assessment Singapore Workforce Development Agency
  • Research Interests

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  • Journals

    Year Citation
    2016 Noor, N., Don, P. A., & Cassidy, J. (2016). Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore. International Journal of Islamic Marketing and Branding, 1(4), 366.
    DOI
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  • Memberships

    Date Role Membership Country
    2013 - ongoing Member Chartered Institute of Marketing United Kingdom
  • Editorial Boards

    Date Role Editorial Board Name Institution Country
    2019 - ongoing Board Member International Journal of Islamic Marketing and Branding Inderscience Publishers Switzerland

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