
Nurhafihz Noor
Higher Degree by Research Candidate
Adelaide Business School
Faculty of the Professions
Nurhafihz is a research assistant and tutor at the University of Adelaide. His PhD (Q2 2021) focuses on the impact of artificial intelligence on services and consumers. Further, he is a research consultant with Columbia University. He is a versatile researcher with advanced skills in mixed-methods research design including scale development and has authored over 20 works including academic and industry pieces. He has taught tertiary courses in various business topics and has spoken in over 40 workshops and seminars. Beyond academia, he has over a decade of managerial and advisory experience across the private and public sectors. He is an editorial board member (JIMA, IJIMB), Chartered Marketer and Fellow in several associations (FCIM, FCMI, FIDM).
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Appointments
Date Position Institution name 2020 Academic Tutor University of Adelaide 2019 Freelance Analyst Euromonitor International 2017 - 2018 Adjunct Lecturer (TMC Academy) University of Northampton 2017 - 2018 Research and Training CrescentRating 2016 - 2017 Chief Executive Officer Byherbs 2014 - 2016 Asset Manager (Strategic Marketing) Warees Investments 2008 - 2014 Manager, Asset Development Muis (Statutory Board) -
Language Competencies
Language Competency Arabic Can speak and understand spoken English Can read, write, speak, understand spoken and peer review Malay Can read, write, speak and understand spoken -
Education
Date Institution name Country Title 2016 University College Dublin Ireland Master of Science (Marketing) 2008 National University of Singapore Singapore Bachelor of Business Administration with Merit -
Certifications
Date Title Institution name Country 2015 Chartered Marketer Chartered Institute of Marketing UK — 2015 Advanced Certificate in Training and Assessment Singapore Workforce Development Agency — -
Research Interests
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Memberships
Date Role Membership Country 2013 - ongoing Member Chartered Institute of Marketing United Kingdom -
Editorial Boards
Date Role Editorial Board Name Institution Country 2019 - ongoing Board Member Journal of Islamic Marketing Emerald Publishing United Kingdom 2019 - ongoing Board Member International Journal of Islamic Marketing and Branding Inderscience Publishers Switzerland -
Presentation
Date Topic Presented at Institution Country 2019 - 2019 Investigating the Service Quality of Artificial Intelligence Service Agents Frontiers in Service 2019 INFORMS, the American Marketing Association, and the Center for Excellence in Service at the University of Maryland Singapore
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External Profiles