Higher Degree by Research Candidate
Adelaide Business School
Faculty of the Professions
I graduated with a BBA with Merit in marketing from the National University of Singapore, and an MSc in marketing from the University College Dublin. As a practitioner, I have a decade of experience in various industries managing marketing communications, public relations, advertising and brand governance. This began in the public sector in the areas of donations management and education. I then ventured to the private sector in markets related to endowment properties, health and wellness, and halal travel and tourism.
I am also a Chartered Marketer (UK) and hold an Advanced Certificate in Training and Assessment (ACTA). In 2018, I was awarded the Adelaide Scholarship International to pursue a PhD in marketing at the University of Adelaide Australia. My current research focuses on the impact of Artificial Intelligence on services and users.
Date Institution name Country Title 2016 University College Dublin Ireland Master of Science (Marketing) 2008 National University of Singapore Singapore Bachelor of Business Administration with Merit
Date Title Institution name Country 2015 Chartered Marketer Chartered Institute of Marketing UK — 2015 Advanced Certificate in Training and Assessment Singapore Workforce Development Agency —
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