Nurhafihz Noor

Nurhafihz Noor

Higher Degree by Research Candidate

Adelaide Business School

Faculty of the Professions


Nurhafihz is a research assistant and tutor at the University of Adelaide. His PhD (Q2 2021) focuses on the impact of artificial intelligence on services and consumers. Further, he is a research consultant with Columbia University. He is a versatile researcher with advanced skills in mixed-methods research design including scale development and has authored over 20 works including academic and industry pieces. He has taught tertiary courses in various business topics and has spoken in over 40 workshops and seminars. Beyond academia, he has over a decade of managerial and advisory experience across the private and public sectors. He is an editorial board member (JIMA, IJIMB), Chartered Marketer and Fellow in several associations (FCIM, FCMI, FIDM).

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  • Appointments

    Date Position Institution name
    2020 Academic Tutor University of Adelaide
    2019 Freelance Analyst Euromonitor International
    2017 - 2018 Adjunct Lecturer (TMC Academy) University of Northampton
    2017 - 2018 Research and Training CrescentRating
    2016 - 2017 Chief Executive Officer Byherbs
    2014 - 2016 Asset Manager (Strategic Marketing) Warees Investments
    2008 - 2014 Manager, Asset Development Muis (Statutory Board)
  • Language Competencies

    Language Competency
    Arabic Can speak and understand spoken
    English Can read, write, speak, understand spoken and peer review
    Malay Can read, write, speak and understand spoken
  • Education

    Date Institution name Country Title
    2016 University College Dublin Ireland Master of Science (Marketing)
    2008 National University of Singapore Singapore Bachelor of Business Administration with Merit
  • Certifications

    Date Title Institution name Country
    2015 Chartered Marketer Chartered Institute of Marketing UK
    2015 Advanced Certificate in Training and Assessment Singapore Workforce Development Agency
  • Research Interests

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  • Journals

    Year Citation
    2016 Noor, N., Don, P. A. K., & Cassidy, J. (2016). Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore. International Journal of Islamic Marketing and Branding, 1(4), 366.
    DOI
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  • Memberships

    Date Role Membership Country
    2013 - ongoing Member Chartered Institute of Marketing United Kingdom
  • Editorial Boards

    Date Role Editorial Board Name Institution Country
    2019 - ongoing Board Member Journal of Islamic Marketing Emerald Publishing United Kingdom
    2019 - ongoing Board Member International Journal of Islamic Marketing and Branding Inderscience Publishers Switzerland
  • Presentation

    Date Topic Presented at Institution Country
    2019 - 2019 Investigating the Service Quality of Artificial Intelligence Service Agents Frontiers in Service 2019 INFORMS, the American Marketing Association, and the Center for Excellence in Service at the University of Maryland Singapore

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