Higher Degree by Research Candidate
Adelaide Business School
Faculty of the Professions
I am a recipient of the ASI scholarship from the University of Adelaide. My current PhD research focuses on the impact of Artificial Intelligence on services and consumers. Previously, I graduated with a BBA and MSc in marketing.
My career began over a decade ago and spans both public and private sectors in various industries. These roles included managing marketing communications, public relations, advertising, branding, strategy and research.
I am a Chartered Marketer (UK) and hold an Advanced Certificate in Training and Assessment (ACTA). Besides research, speaking and writing, I contribute as a council member and advisor for various organizations.
If you have a project we can work on together, please get in touch.
Date Position Institution name 2019 Freelance Analyst Euromonitor International 2017 - 2018 Adjunct Lecturer (TMC Academy) University of Northampton 2017 - 2018 Research and Training CrescentRating 2016 - 2017 Chief Executive Officer Byherbs 2014 - 2016 Asset Manager (Strategic Marketing) Warees Investments 2008 - 2014 Manager, Asset Development Muis (Statutory Board)
Language Competency Arabic Can speak and understand spoken English Can read, write, speak, understand spoken and peer review Malay Can read, write, speak and understand spoken
Date Institution name Country Title 2016 University College Dublin Ireland Master of Science (Marketing) 2008 National University of Singapore Singapore Bachelor of Business Administration with Merit
Date Title Institution name Country 2015 Chartered Marketer Chartered Institute of Marketing UK — 2015 Advanced Certificate in Training and Assessment Singapore Workforce Development Agency —
Date Role Membership Country 2013 - ongoing Member Chartered Institute of Marketing United Kingdom
Date Role Editorial Board Name Institution Country 2019 - ongoing Board Member International Journal of Islamic Marketing and Branding Inderscience Publishers Switzerland
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