Adelaide Business School
Faculty of the Professions
Dr Nurhafihz Noor is a sessional academic and consultant. His PhD investigated the impact of artificial intelligence on service quality and consumer well-being. His research interests include services marketing, cultural psychology, Islamic marketing, technology adoption, sustainability and well-being. He has published in the Australasian Marketing Journal, the Journal of Computer Information Systems and the International Journal of Islamic Marketing and Branding. He completed his BBA at NUS, his MSc at UCD, and his PhD in marketing under a full scholarship at the University of Adelaide. Further, he has a decade of industry experience across the public and private sectors, and is a Fellow in several professional associations (FCIM, FCMI, FIDM).
Date Position Institution name 2020 Academic Tutor University of Adelaide 2019 Freelance Analyst Euromonitor International 2017 - 2018 Adjunct Lecturer (TMC Academy) University of Northampton 2017 - 2018 Research and Training CrescentRating 2016 - 2017 Chief Executive Officer Byherbs 2014 - 2016 Asset Manager (Strategic Marketing) Warees Investments 2008 - 2014 Manager, Asset Development Muis (Statutory Board)
Language Competency Arabic Can speak and understand spoken English Can read, write, speak, understand spoken and peer review Malay Can read, write, speak and understand spoken
Date Institution name Country Title 2018 - 2021 University of Adelaide Australia Doctor of Philosophy 2016 University College Dublin Ireland Master of Science (Marketing) 2008 National University of Singapore Singapore Bachelor of Business Administration with Merit
Date Title Institution name Country 2015 Chartered Marketer Chartered Institute of Marketing UK — 2015 Advanced Certificate in Training and Assessment Singapore Workforce Development Agency —
Year Citation 2016 Noor, N., Don, P. A. K., & Cassidy, J. (2016). Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore. International Journal of Islamic Marketing and Branding, 1(4), 366.
— Noor, N., Rao Hill, S., & Troshani, I. (n.d.). Recasting Service Quality for AI-Based Service. Australasian Marketing Journal, 183933492110050.
Date Role Membership Country 2013 - ongoing Member Chartered Institute of Marketing United Kingdom
Date Topic Presented at Institution Country 2019 - 2019 Investigating the Service Quality of Artificial Intelligence Service Agents Frontiers in Service 2019 INFORMS, the American Marketing Association, and the Center for Excellence in Service at the University of Maryland Singapore
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