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Nurhafihz Noor

Nurhafihz Noor
Higher Degree by Research Candidate
Adelaide Business School
Faculty of the Professions

I graduated with a BBA with Merit in marketing from the National University of Singapore, and an MSc in marketing from the University College Dublin. As a practitioner, I have a decade of experience in various industries managing marketing communications, public relations, advertising and brand governance. This began in the public sector in the areas of donations management and education. I then ventured to the private sector in markets related to endowment properties, health and wellness, and halal travel and tourism.

I am also a Chartered Marketer (UK) and hold an Advanced Certificate in Training and Assessment (ACTA). In 2018, I was awarded the Adelaide Scholarship International to pursue a PhD in marketing at the University of Adelaide Australia. My research interests are interdisciplinary and include consumer behavior and brand effectiveness in emerging markets.

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External Profiles

Nurhafihz Noor

I graduated with a BBA with Merit in marketing from the National University of Singapore, and an MSc in marketing from the University College Dublin. As a practitioner, I have a decade of experience in various industries managing marketing communications, public relations, advertising and brand governance. This began in the public sector in the areas of donations management and education. I then ventured to the private sector in markets related to endowment properties, health and wellness, and halal travel and tourism.

I am also a Chartered Marketer (UK) and hold an Advanced Certificate in Training and Assessment (ACTA). In 2018, I was awarded the Adelaide Scholarship International to pursue a PhD in marketing at the University of Adelaide Australia. My research interests are interdisciplinary and include consumer behavior and brand effectiveness in emerging markets.

Education

Date Institution name Country Title
2016 University College Dublin Ireland Master of Science (Marketing)
2008 National University of Singapore Singapore Bachelor of Business Administration with Merit

Certifications

Date Title Institution name Country
2015 Chartered Marketer Chartered Institute of Marketing UK
2015 Advanced Certificate in Training and Assessment Singapore Workforce Development Agency

Journals

Year Citation
2016 Noor, N., Don, P. A., & Cassidy, J. (2016). Factors affecting halal food purchasing by non-Muslims in a multicultural society: a case study in Singapore. International Journal of Islamic Marketing and Branding, 1(4), 366.
DOI

Memberships

Date Role Membership Country
2013 - ongoing Member Chartered Institute of Marketing United Kingdom
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