Nurhafihz received his BBA with Merit in marketing from the National University of Singapore and MSc in marketing from the University College Dublin. As a practitioner, he has a decade of experience in various industries managing marketing communications, public relations, advertising and brand governance. This began in the public sector in the areas of donations management and education. He then ventured to the private sector in markets related to endowment properties, health and wellness, and halal travel and tourism.
He is currently a PhD student in marketing at The University of Adelaide, Australia under the supervision of Associate Professor Sally Rao Hill and Associate Professor Indrit Troshani.